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Home Furnishings in Brazil

  • June 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

After years of rapid development of the local market for home furnishings products, retailers and manufacturers saw demand fall due to tight consumer budget constraints in 2015. As the Brazilian recession and economic crisis intensified and consumers started to feel a decline in their purchasing power, cuts in expenditure, especially for products not considered to be of basic necessity, were visible in the market. This negative effect pushed the home furnishings category into decline, dropping b...

Euromonitor International’s Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Furnishings in Brazil
HOME FURNISHINGS IN BRAZIL
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Coteminas SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 1 Coteminas SA: Key Facts
Summary 2 Coteminas SA: Operational Indicators
Competitive Positioning
Summary 3 Coteminas SA: Competitive Position 2015
Unicasa Indústria De Móveis SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 4 Unicasa Indústria de Móveis SA: Key Facts
Summary 5 Unicasa Indústria de Móveis SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Unicasa Indústria de Móveis SA: Private Label Portfolio
Competitive Positioning
Summary 7 Unicasa Indústria de Móveis SA: Competitive Position 2015
Executive Summary
Home and Garden Suffers Strong Impact From Brazil's Current Economic Situation
Local Furniture Manufacturers Rely More on Imports To Maintain Positive Sales Pace
Homewares Players Consider Local Production To Avoid Buoyant Exchange Rates
Direct Selling Returns To Growth Thanks To the Recession
Recovery of Home and Garden Sales Only Likely To Begin From 2017 Onwards
Key Trends and Developments
Local Home Furnishing Manufacturers Seek To Export More As Local Demand Declines
Direct Selling Grows After Years of Decline
Brazil's Economy Continues To Show Negative Movements
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources












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