Ghana Autos Report Q3 2014

  • May 2014
  • -
  • Business Monitor International
  • -
  • 56 pages

Includes 3 FREE quarterly updates

According to Renault, total industry volumes for the first two months of 2014 came in at 2,410 units, up 52.1% year-on-year (y-o-y). This very much plays out our bullish view on the market. We forecast auto sales to grow at an average of 6.4% per annum over the 2015-2018 period, to hit 52,370
units by 2018. We believe a number of factors will generate wealth for the country and consequently boost consumer spending in the coming years.

The Ghanaian economy will enjoy strong economic growth over the medium term, propelled by the nascent oil and gas sector. Ghana's abundant natural resources, fast growth trajectory and relative political stability all bode well for strong foreign investment inflows. We hold a positive outlook on private consumption growth due to rapid growth in key sectors. We forecast that Ghana will remain a regional outperformer thanks to the oil boom (though mismanagement of oil revenues - perhaps stemming from insufficient institutional capacity - could dent investor perceptions), and we also expect a number of other sectors to perform strongly, particularly infrastructure, agribusiness and retail.

Table Of Contents

BMI Industry View 7
SWOT 8
SWOT Analysis 8
Politics 9
Economic 11
Business Environment 12
Industry Forecast 14
Table: Autos Total Market - Historical Data And Forecasts (Ghana 2012-2018) 14
Macroeconomic Forecasts 17
Economic Analysis 17
Table: Ghana - Economic Activity 21
Industry Risk Reward Ratings 22
Table: Autos Risk/Reward Ratings - Sub-Saharan Africa 25
Competitive Landscape 26
Company Profile 30
Company Monitor 30
Nissan Ghana (Auto Parts Ltd) 33
Toyota Ghana 34
Regional Overview 35
Global Industry Overview 43
Table: Passenger Car Sales March 2014 43
European Growth Gathers Momentum 43
Japan Prepares For Tax Fallout 45
China Wobble Adds To BRIC Weakness 46
Demographic Forecast 49
Table: Ghana's Population By Age Group, 1990-2020 ('000) 50
Table: Ghana's Population By Age Group, 1990-2020 (% of total) 51
Table: Ghana's Key Population Ratios, 1990-2020 52
Table: Ghana's Rural And Urban Population, 1990-2020 52
Methodology 53
Industry Forecasts 53
Sector-Specific Methodology 54
Sources 54
Risk/Reward Ratings Methodology 55
Table: Automotive Risk/Reward Ratings Indicators And Weighting Of Indicators 56

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