Table of Contents
With a limited portfolio, a narrow geographic focus and expensive and so far unsuccessful acquisition of Brugal, Edrington is a company that needs to do much more work to become a healthy international player. The company has some strong assets, notably The Macallan single malt Scotch whisky brand, and has started broadening its geographic spread, however it needs to do more. The profile looks at its current position and what more it could do.
Euromonitor International’s Edrington Group in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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