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Gardening in Sweden

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

During sunny and warm days, Swedes prefer to take up gardening tasks themselves to have the opportunity to be outside and relax from office work. Working in the garden is therefore seen more as a pleasant pastime in Sweden rather than a chore. Gardening is also quite a common hobby in the country and even larger cities tend to have small allotments where Swedes can have ornamental plants and sometimes even cultivate fruit and vegetables. The latter, however, is becoming less popular as cultivati...

Euromonitor International's Gardening in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Sweden
GARDENING IN SWEDEN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Plantagen Sverige Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 1 Plantagen Sverige AB: Key Facts
Summary 2 Plantagen Sverige AB: Operational Indicators
Competitive Positioning
Summary 3 Plantagen Sverige AB: Competitive Position 2015
Executive Summary
Legislative Changes Lead To Extraordinary Growth
Future Amortisation Regulations Cause Many Swedes To Move House
the Dominant Player Continues To Increase Its Market Share
Home and Garden Manufacturers Still Struggle With Their Online Profile
A Realisation of the Legislative Changes Cools Growth Rates
Key Trends and Developments
Both Economic and Legislative Factors Affect the Market Positively
Convenience Versus Additional Sales
Housing Shortage Leads To Continued Speculation
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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