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Home Furnishings in Romania

  • June 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

2015 was a year in which home furnishings consumers showed significant changes in their behaviour. Consumers are increasingly interested in sustainability, in the sense that they want their furniture to be durable and of good quality. Comfort and practicality are also key factors in the home furnishings purchases. In term of materials, hardwood furniture is becoming increasingly popular and so are plain surfaces or combinations of wood with metal or MDF. Last but not least, handmade products are...

Euromonitor International's Home Furnishings in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Furnishings in Romania
HOME FURNISHINGS IN ROMANIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Executive Summary
Home and Garden Sales Are on An Upward Slope
Consumers Are Becoming Increasingly Modern
Fierce Competition on the Romanian Home and Garden Market
Home and Garden Specialists Are Thriving in Romania
Optimistic Forecasts for Home and Garden Sales
Key Trends and Developments
Good Economic Performance Stimulates the Home and Garden Market
Changing Consumer Lifestyles Influencing the Market for the Better
Specialised Retailing Is Dominating
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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