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Homewares in Romania

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Cooking is embraced by a large part of the population, as most Romanians eat home-cooked food at least once a day. They enjoy preparing complex dishes, mostly using fresh ingredients. Nevertheless, given the increasingly hectic lifestyle of the consumers, the population tends to spend less and less time in the kitchen. In addition, because of the rising purchasing power, consumers are more willing to eat outside, this being common especially amongst young adults. Still, most of the population ea...

Euromonitor International's Homewares in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Homewares in Romania
HOMEWARES IN ROMANIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2010-2015
Table 2 Sales of Homewares by Category: % Value Growth 2010-2015
Table 3 Sales of Homewares by Material: % Value 2010-2015
Table 4 NBO Company Shares of Homewares: % Value 2011-2015
Table 5 LBN Brand Shares of Homewares: % Value 2012-2015
Table 6 Distribution of Homewares by Format: % Value 2010-2015
Table 7 Forecast Sales of Homewares by Category: Value 2015-2020
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
Apulum SA in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Apulum SA: Key Facts
Summary 2 Apulum SA: Operational Indicators
Competitive Positioning
Summary 3 Apulum SA: Competitive Position 2015
Executive Summary
Home and Garden Sales Are on An Upward Slope
Consumers Are Becoming Increasingly Modern
Fierce Competition on the Romanian Home and Garden Market
Home and Garden Specialists Are Thriving in Romania
Optimistic Forecasts for Home and Garden Sales
Key Trends and Developments
Good Economic Performance Stimulates the Home and Garden Market
Changing Consumer Lifestyles Influencing the Market for the Better
Specialised Retailing Is Dominating
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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