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Homewares in Sweden

  • June 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Given the maturity of the category, there were no major trends that affected these products in 2015. Manufacturers instead focused on fine-tuning the already existing product offering with updates. There was a slight trend towards more simplified and multifunctional products such as Ikea’s new IKEA 365+ collection, which tried to find crossovers between plates and bowls, and make it simpler to hold the product with one hand. Simplified products also came in the form of country-style plates and b...

Euromonitor International's Homewares in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Homewares in Sweden
HOMEWARES IN SWEDEN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2010-2015
Table 2 Sales of Homewares by Category: % Value Growth 2010-2015
Table 3 Sales of Homewares by Material: % Value 2010-2015
Table 4 NBO Company Shares of Homewares: % Value 2011-2015
Table 5 LBN Brand Shares of Homewares: % Value 2012-2015
Table 6 Distribution of Homewares by Format: % Value 2010-2015
Table 7 Forecast Sales of Homewares by Category: Value 2015-2020
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
Executive Summary
Legislative Changes Lead To Extraordinary Growth
Future Amortisation Regulations Cause Many Swedes To Move House
the Dominant Player Continues To Increase Its Market Share
Home and Garden Manufacturers Still Struggle With Their Online Profile
A Realisation of the Legislative Changes Cools Growth Rates
Key Trends and Developments
Both Economic and Legislative Factors Affect the Market Positively
Convenience Versus Additional Sales
Housing Shortage Leads To Continued Speculation
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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