Underwear, Nightwear and Swimwear in Ukraine

  • August 2013
  • -
  • Euromonitor International
  • -
  • 31 pages

In 2012, in spite of the relative economic stabilisation, Ukrainians continued being economical with underwear, nightwear and swimwear. These were not less frequent purchases as the category grew by 8% in volume terms on 2011 but consumers focused on unbranded products. It was especially true of nightwear and underwear as paying UAH200 per unit for Levi’s underpants is not feasible for many consumers as Ukrainians’ monthly salaries are around UAH1,000-2,500. Swimwear, as more “visible” items,...

Euromonitor International's Underwear, Nightwear and Swimwear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN UKRAINE
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Argo-torgovelna Merezha Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 1 ARGO-Torgovelna Merezha TOV: Key Facts
Company Background
Chart 1 ARGO-Torgovelna Merezha TOV: Mango in Kyiv
Chart 2 ARGO-Torgovelna Merezha TOV: ARGO Centre in Kyiv
Production
Competitive Positioning
Summary 2 ARGO-Torgovelna Merezha TOV: Competitive Position 2012
Internet Strategy
Delta Sport Dp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 3 Delta Sport DP: Key Facts
Company Background
Chart 3 Delta Sport DP: Nike in Kyiv
Production
Competitive Positioning
Summary 4 Delta Sport DP: Competitive Position 2012
Internet Strategy
Executive Summary
Apparel Posted Another Year of Positive Growth in 2012
Combination of Poor Quality of Apparel and Its High Prices Deter Ukrainian Consumers
Imported Products Prevail With Clear Dominance of Foreign Players Established
Outdoor Markets Capture the Bulk of Apparel Consumers in Ukraine
Future Apparel Consumption Will Depend on Economic Developments in Ukraine
Key Trends and Developments
Ukraine Still in Crisis Even Though Not So Pronounced
Apparel Prices Growth Linked To Economic Developments in Ukraine
Ukraine Witnesses Demographic Problems at the End of the Review Period
Ukrainians Consider Marginal Shopping Channels As An Alternative To "brick" Retailers
Apparel Highly Fragmented in Ukraine With Mti Sp Tov in the Lead
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources












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