Underwear, Nightwear and Swimwear in Ukraine

• Publication date: May 2012
• Report size: 31 pages

During 2011, Ukrainian consumers abandoned their economising habits, which were very much in evidence during the second half of the review period, as the negative effects of the economic crisis dissipated. This benefited underwear, nightwear and swimwear as the category saw volume sales rebounding to approach pre-crisis levels, increasing by 11% to 114 million units in 2011. In value terms, underwear, nightwear and swimwear increased even more dy...

During 2011, Ukrainian consumers abandoned their economising habits, which were very much in evidence during the second half of the review period, as the negative effects of the economic crisis dissipated. This benefited underwear, nightwear and swimwear as the category saw volume sales rebounding to approach pre-crisis levels, increasing by 11% to 114 million units in 2011. In value terms, underwear, nightwear and swimwear increased even more dynamically, rising by 22% to UAH5.3 billion.

Euromonitor International's Underwear, Nightwear and Swimwear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Underwear Industry in Ukraine

UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN UKRAINE
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Argo-torgovelna Merezha Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 1 ARGO-Torgovelna Merezha TOV: Key Facts
Company Background
Chart 1 ARGO-Torgovelna Merezha TOV: Mango in Kyiv
Production
Competitive Positioning
Summary 2 ARGO-Torgovelna Merezha TOV: Competitive Position 2011
Internet Strategy
Executive Summary
Apparel in Ukraine Continues To Struggle Amidst the Early Signs of Recovery
Consumers Become Fussier During the Economic Crisis As Value for Money Becomes A Requirement
Imported Apparel Remains Much More Popular Than Domestic Products
Outdoor Markets Strong Still Even Though Apparel Stores More Prospective
Apparel Future Performance Linked To the Speed of Economic Recovery
Key Trends and Developments
Ukrainian Consumers Remain Cautious
Current Unit Prices Continue Growing in Spite of the Economic Crisis
Demographic Factors Remain Unfavourable for Apparel in Ukraine
the Distribution of Apparel Becomes More Diverse
Sportswear Remains Highly Popular in Ukraine
the Competitiveness of Local Apparel Manufacturers Continues To Decline
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources