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Wine in Brazil, Euromonitor International

  • September 2013
  • -
  • Euromonitor International
  • -
  • 44 pages

Most wine manufacturers continued to invest mainly to attract the emerging middle class, which acquired large disposable incomes. They represent a key driver of increased consumption, mainly in still light grape wine. Additionally, key importers such as Expand Importadora and Interfood Importação continued to believe in the potential of the Brazilian market due to its emerging middle class. They invested in marketing activities, such as point-of-sale merchandising and wine tasting sessions, in...

Euromonitor International's Wine in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Brazil, Euromonitor International
WINE IN BRAZIL
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 32 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 34 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 35 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 36 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 37 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 38 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Vinhos Salton SA Indústria E Comercio in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Vinhos Salton SA Indústria e Comercio: Key Facts
Company Background
Production
Summary 2 Vinhos Salton SA Indústria e Comercio: Production Statistics 2012
Competitive Positioning
Summary 3 Vinhos Salton SA Indústria e Comercio: Competitive Position 2012
Executive Summary
Alcoholic Drinks Grows at A Slower Pace
Beer Manufacturers and the Government Negotiate Tax Increases
International Players Make Further Acquisitions in Cachaça
Specialist Retailers Focus on More Sophisticated Products
Companies Set To Continue With Investments Despite the Economic Slowdown
Key Trends and Developments
Alcoholic Drinks Posts Slower Total Volume Growth
"greater Brazil Plan" Aims To Reduce the Impact of Rising Beer Prices
Key New Product Launches
Summary 4 Key New Product Developments 2012
Specialist Retailers
Summary 5 Leading Specialist Retailers 2012
Cachaça Attracts Multinational Companies
Summary 6 Merger and Acquisition Activity 2012-2013
Summary 7 Speculated Merger and Acquisition Activity 2013
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 44 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 45 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 46 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 47 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 48 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 49 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 50 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 51 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 52 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 53 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 54 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 55 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 58 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 59 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 60 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 61 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 62 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 64 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 66 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources












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