If online travel and classifieds were the star performers of the last decade, e-retailing seems to be hogging the limelight this time around. India is rapidly emerging as a rewarding market for many e-retailing companies; who are currently present in the market with any one of the three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be more than INR 10,000 Crore by 2015.

In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is expected to take the top slot pushing computer peripheral to third position. In companies analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4 times more revenue than its nearest competitor Yebhi in 2011. However according to our research findings scenario is likely to change in 2012 as Myntra is expected to take the second position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is expected to hold more than 50% market share.

In any retail business, some products are returned from the point of consumption. Therefore, the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors need to have an understandable product return policy on the Web. This report provides a clear picture about the e-retailing scenario in India and its various issues like: Types of business model in Indian e-retail, key companies funding and revenue forecast, driving forces for e-retail, challenges in the e-retail.

Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, high-growth e-retail space. We recommend this report as must-read insight for e-retailing stakeholders.


The report covers the following points

• E-Retail business model in India
• India e-retail users transacting online growth forecast from (2010 to 2015)
• Studied growth forecasts and India e-retail market sizing from (2009 to 2015)
• Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014)
• Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals, Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015)
• Researched the drivers and challenges for the e-retail industry in India

Key Players Analysis

This section covers the key facts about the major companies that play an important role in India E-Retail Market. The companies analyzed in this section are as follows: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol. All the companies have been analyzed from two headings

1) Companies Revenue Analysis & Forecast
2) Companies Funding Sources form different private equity venture funds


Data Sources

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

Table Of Contents

Table of Contents

1. Executive Summary
2. E-Retail Business Model in India
2.1 E-Retail Non-Warehousing Model
2.2 E-Retail Warehousing Model
2.3 E-Retail Hybrid Model

3. E-Retail Users, Market and Forecast in India
3.1 E-Retail Users and Forecast (2010 - 2015)
3.2 E-Retail Market and Forecast (2009 - 2015)

4. E-Retail Distribution Shares and Forecast in India
4.1 E-Retail Segment Wise Market Share and Forecast (2009 - 2015)
4.2 E-Retail Companies Market Share and Forecast (2010 - 2014)

5. E-Retail Market and Forecast - Segment Analysis
5.1 E-Retail - Book Market and Forecast
5.2 E-Retail - Electronics Gadgets Market and Forecast
5.3 E-Retail - Computer Peripherals Market and Forecast
5.4 E-Retail - Camera and Mobile Market and Forecast
5.5 E-Retail - Life-Style Market and Forecast
5.6 E-Retail - Home and Kitchen Appliances Market and Forecast
5.7 E-Retail - Others Market and Forecast

6. Key E-Retail Companies Revenue Analysis and their Funding Trends
6.1 Flipkart Revenue and Forecast (2008 - 2015)
6.1.1 Flipkart Funding
6.2 Letsbuy (Acquired by Flipkart) Revenue (2010 - 2012)
6.3 Myntra Revenue and Forecast (2008 - 2015)
6.3.1 Myntra Funding
6.4 HomeShop18 Revenue and Forecast (2007 - 2015)
6.4.1 HomeShop18 Funding
6.5 Yebhi Revenue and Forecast (2010 - 2015)
6.5.1 Yebhi Funding
6.6 E-bay India Revenue and Forecast (2010 - 2015)
6.7 Snapdeal Revenue and Forecast (2010 - 2015)
6.7.1 Snapdeal Funding
6.8 Naaptol Revenue and Forecast (2008 - 2015)
6.9 Amazon (jungle.com)

7. Growth Factors for E-Retail in India
7.1 Growing Internet Penetration
7.2 Growing Online Shoppers
7.3 Increasing Smartphones, Personal Computers and Tablet PCs
7.4 Improvement in Telecom Infrastructure and launch of 3G Services
7.5 Convenience and Multiple Payment Channels
7.6 Investment by Venture Capitalist in E-Retail Companies

8. Challenges for E-Retail in India
8.1 Distribution Risks
8.2 Risks to Scalability and Risks in Payment
8.3 Quality of Product/Service
8.4 IT and Information Security Risks
8.5 Lack of Clear Regulatory and Taxation Frameworks


List of Figures:

Figure 1 1: E-Retail Business Model - Companies Without Warehouse
Figure 1 2: E-Retail Business Model - Companies Having Their Own Warehouse
Figure 2 1: India - Users Transacting Online (Million), 2010 - 2011
Figure 2 2: India - Forecast for Users Transacting Online (Million), 2012 - 2015
Figure 2 3: India - E-Retail Market (Crore INR), 2009 - 2011
Figure 2 4: India - Forecast for E-Retail Market (Crore INR), 2012 - 2015
Figure 3 1: India - E-Retail Market Share (Percent), 2009 - 2011
Figure 3 2: India - Forecast for E-Retail Market Share (Percent), 2012 - 2015
Figure 3 3: India - E-Retail Market Share (Percent), 2010 - 2011
Figure 3 4: India - Forecast for E-Retail Market Share (Percent), 2012 - 2014
Figure 4 1: E-Retail - Book Market (Crore INR), 2009 - 2011
Figure 4 2: E-Retail - Forecast for Book Market (Crore INR), 2012 - 2015
Figure 4 3: E-Retail - Electronics Gadgets Market (Crore INR), 2009 - 2011
Figure 4 4: E-Retail - Forecast for Electronics Gadgets Market (Crore INR), 2012 - 2015
Figure 4 5: E-Retail - Computer Peripherals Market (Crore INR), 2009 - 2011
Figure 4 6: E-Retail - Computer Peripherals Market (Crore INR), 2012 - 2015
Figure 4 7: E-Retail - Camera and Mobile Market (Crore INR), 2009 - 2011
Figure 4 8: E-Retail - Forecast for Camera and Mobile Market (Crore INR), 2012 - 2015
Figure 4 9: E-Retail - Life Style Market (Crore INR), 2009 - 2011
Figure 4 10: E-Retail - Forecast for Life Style Market (Crore INR), 2012 - 2015
Figure 4 11: E-Retail - Home and Kitchen Appliances Market (Crore INR), 2009 - 2011
Figure 4 12: E-Retail - Forecast for Home and Kitchen Appliances Market (Crore INR), 2012 - 2015
Figure 4 13: E-Retail - Others Market (Crore INR), 2009 - 2011
Figure 4 14: E-Retail - Forecast for Others Market (Crore INR), 2012 - 2015
Figure 5 1: Flipkart - Revenue (Crore INR), 2008 - 2011
Figure 5 2: Flipkart - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 3: Letsbuy - Revenue (Crore INR), 2010 - 2012
Figure 5 4: Myntra - Revenue (Crore INR), 2008 - 2011
Figure 5 5: Myntra - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 6: HomeShop18 - Revenue (Crore INR), 2007 - 2011
Figure 5 7: HomeShop18 - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 8: Yebhi - Revenue (Crore INR), 2010 - 2011
Figure 5 9: Yebhi - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 10: E-bay India - Revenue (Crore INR), 2010 - 2011
Figure 5 11: E-bay India - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 12: Snapdeal - Revenue (Crore INR), 2010 - 2011
Figure 5 13: Snapdeal - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 5 14: Naaptol - Revenue (Crore INR), 2008 - 2011
Figure 5 15: Naaptol - Forecast for Revenue (Crore INR), 2012 - 2015
Figure 6 1: India - Internet Users (Million), 2006 - 2011
Figure 6 2: India - Forecast for Internet Users (Million), 2012 - 2015
Figure 6 3: India - Smartphone Sales Unit (Million), 2010 - 2011
Figure 6 4: India - Forecast for Smartphone Sales Unit (Million), 2012 - 2015
Figure 6 5: India - PC Users (Million), 2010 - 2011
Figure 6 6: India - Forecast for PC Users (Million), 2012 - 2015
Figure 6 7: India - Tablet PC Unit Sales and Future Forecast (Million), 2011 - 2015
Figure 6 8: India - Forecast for 3G Penetration Growth (Percent), 2012 - 2015

List of Tables:

Table 2 1: India - Top 10 Retail Sites by Unique Visitors (Thousands), November 2011
Table 5 1: Flipkart - Funding (Million US$), 2009 - 2012
Table 5 2: Myntra - Funding (Million US$), 2007 - 2012
Table 5 3: HomeShop 18 - Funding (Million US$), 2007 - 2011
Table 5 4: Yebhi - Funding (Crore INR), 2010 - 2011
Table 5 5: Snapdeal - Funding (Million US$), 2011
Table 6 1: India - Total Visitors Age 15+ Home/Work Locations (Thousand), Nov 2010 - Nov 2011
Table 6 2: India - Investment by Venture Capitalist in E-retail Companies, 2009 - 2011

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Clare

+1 339 368 6001

Purchase Reports From Reputable Market Research Publishers

Global B2C E-Commerce and Online Payment Market 2014

Global B2C E-Commerce and Online Payment Market 2014

  • $ 9 313
  • Industry report
  • October 2014
  • by yStats - Research on International Markets

Global Online Retail Sales to Top One Trillion Euro This Year Hamburg-based business intelligence organization yStats.com's comprehensive new report on online retail sales worldwide tells of continued ...

Global B2C E-Commerce Market 2014

Global B2C E-Commerce Market 2014

  • $ 8 063
  • Industry report
  • October 2014
  • by yStats - Research on International Markets

Global Online Retail Sales to Top One Trillion Euro This Year Hamburg-based business intelligence organization yStats.com's comprehensive new report on online retail sales worldwide tells of continued ...

Asia-Pacific B2C E-Commerce Market Report 2014

Asia-Pacific B2C E-Commerce Market Report 2014

  • $ 6 813
  • Industry report
  • August 2014
  • by yStats - Research on International Markets

Asia - Pacific region predicted to become the world's largest B2C E-Commerce market Asia-Pacific is the fastest growing region on the global B2C E-Commerce market. Between 2013 and 2018 it is forecasted ...

Global E-commerce Market - 2014

September 2014 $ 2 500

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.