Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012.
• Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels, suppliers' future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency.
Summary
Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Supplier Industry 2012–2013: Survey Intelligence is a new report by Timetric that analyzes the changing spending activities by the suppliers and sales strategies adopted by the companies to address the current market conditions. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.
Scope
The report features the opinions of global construction industry respondents related to the following:
• Construction industry supplier marketing spend activity
• Annual marketing budgets: construction industry suppliers
• Planned change in marketing expenditure levels
• Future investment in media channels
• Suppliers' future investment in marketing and sales technology
• Marketing and sales behaviors and strategies in 2012
• Key marketing objectives of suppliers for 2012
• Essential amendments to marketing activities in 2012–2013
• Best uses of new media for business prospects
• Critical success factors for choosing a marketing agency
Reasons To Buy
• Provides insights into the global construction industry spending activities and marketing behavior
Key Highlights
NANA
Global Marketing Industry
Table of Contents
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Construction Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Construction Industry Suppliers
2.1.1 Annual marketing budgets by supplier responses
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by region
2.2.3 Planned change in marketing expenditure levels by company turnover
2.2.4 Planned change in marketing expenditure levels by revenue growth expectations
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by region
2.3.3 Future investment in media channels by company turnover
2.4 Suppliers' Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by company turnover
3 Marketing and Sales Behaviors and Strategies in 2012
3.1 Key Marketing Objectives of Suppliers for 2012
3.1.1 Key marketing objectives by suppliers
3.1.2 Key marketing objectives by region
3.1.3 Key marketing objectives by company turnover
3.1.4 Key marketing objectives by revenue growth expectations
3.2 Essential Amendments to Marketing Activities in 2012-2013
3.2.1 Amendments to marketing activities by suppliers
3.2.2 Amendments to marketing activities by region
3.2.3 Amendments to marketing activities by company turnover
3.3 Best Uses of New Media for Business Prospects
3.3.1 Best uses of new media by suppliers
3.3.2 Best uses of new media by region
3.3.3 Best uses of new media by company turnover
3.4 Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by suppliers
3.4.2 Critical success factors by region
3.4.3 Critical success factors by company turnover
4 Appendix
4.1 Survey Results - Closed Questions
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 Disclaimer
List of Tables
Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012
Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012
able 9: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012
Table 10: Annual Marketing Budgets by Region (%), 2012
Table 11: Annual Marketing Budgets by Company Turnover (%), 2012
Table 12: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012
Table 13: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012
Table 14: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Table 15: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 16: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 17: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012
Table 18: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012
Table 19: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 20: Planned Investment in Marketing and Sales Technologies by Region (%), 2012
Table 21: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
Table 22: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012
Table 23: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012
Table 24: Key Marketing Objectives by Revenue Growth Expectations (%), 2012
Table 25: Amendments to Marketing Activities by Suppliers (%), 2012-2013
Table 26: Amendments to Marketing Activities by Region (%), 2012-2013
Table 27: Amendments to Marketing Activities by Company Turnover (%), 2012-2013
Table 28: Best Uses of New Media by Suppliers (%), 2012
Table 29: Best Uses of New Media by Region (%), 2012
Table 30: Best Uses of New Media by Company Turnover (%), 2012
Table 31: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012
Table 32: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012
Table 33: Critical Success Factors by Region (%), 2012
Table 34: Critical Success Factors by Company Turnover (%), 2012
Table 35: Survey Results - Closed Questions
List of Figures
Figure 1: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 2: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012
Figure 3: Annual Marketing Budgets by Region (%), 2012
Figure 4: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 5: Change in Marketing Expenditure (%), 2009?2012
Figure 6: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 7: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012
Figure 8: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Figure 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 10: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012
Figure 11: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012
Figure 12: Future Investment in Media Channels by Region (% 'Increase' Responses), 2012
Figure 13: Future Investment in Media Channels by Company Turnover (% 'Increase' Responses), 2012
Figure 14: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Figure 15: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012
Figure 16: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012
Figure 17: Key Marketing Objectives by Region (%), 2012
Figure 18: Key Marketing Objectives by Company Turnover (%), 2012
Figure 19: Amendments to Marketing Activities by Suppliers (%), 2012-2013
Figure 20: Best Uses of New Media by Suppliers (%), 2012
Figure 21: Best Uses of New Media by Region (%), 2012
Figure 22: Best Uses of New Media by Company Turnover (%), 2012
Figure 23: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 24: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012
