This study presents analysis and benchmarking of global original equipment manufacturer micro-mobility solutions. It introduces market definitions and segmentation, and offers an overview of existing and proposed micro-mobility model introductions by key global OEMs including passenger car OEMs. It discusses automotive Mega Trends and their impact. A global outlook includes strategic analysis of target customers, business models, and launch strategy. Five key passenger car OEMs are profiled. A preview of the mobility tracker exercise carried out in 2011 is presented.

Table Of Contents

Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions 
TABLE OF CONTENTS

Executive Summary 4
Research Scope, Objective, Methodology, and Background 19
Definitions and Segmentations 26
Micro-Mobility Market—Overview of Models and Specifications 31
Mega Trends and Industry Convergence Implications 38
External Challenges: Drivers and Restraints—Micro-Mobility Market 41
Micro-Mobility Market—Global Outlook 45
Micro-Mobility Market—Target Customers, Business Models, and Plans 54
Micro-Mobility Market—Analysis of Passenger Vehicles Launch Strategy 61
Micro-Mobility Market—Level of Intelligence and Technology in the System 71
Micro-Mobility Market—OEM Profiles 88
Micro-Mobility Market—Mobility Tracker Consumer Research Study 100
Strategic Recommendations, Conclusions, and Future Outlook 112
Appendix 118

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