Air Fresheners in Canada

Air Fresheners in Canada

Datamonitor's Air Fresheners in Canada industry profile is an essential resource for top-level data and analysis covering the Air Fresheners industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 S.C. Johnson & Son, Inc. 20
8.2 Reckitt Benckiser PLC 22
8.3 Henkel KGaA 25
CHAPTER 9 Distribution 27
CHAPTER 10 Market Forecasts 28
10.1 Market Value Forecast 28
10.2 Market Volume Forecast 29
CHAPTER 11 Demographics 30
CHAPTER 12 Appendix 32
12.1 Methodology 32
12.2 Industry Associations 33
12.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Canada Air Fresheners Market Value: $ million, 2003-2007 9
Table 2: Canada Air Fresheners Market Volume: Units million, 2003-2007 10
Table 3: Canada Air Fresheners Market Segmentation I: % Share, by Value, 2007 11
Table 4: Canada Air Fresheners Market Segmentation II: % Share, by Value, 2007 12
Table 5: Canada Air Fresheners Market Share: % Share, by Value, 2007 13
Table 6: Key Facts: S.C. Johnson & Son, Inc. 20
Table 7: Key Facts: Reckitt Benckiser PLC 22
Table 8: Key Financials: Reckitt Benckiser PLC 24
Table 9: Key Facts: Henkel KGaA 25
Table 10: Key Financials: Henkel KGaA 26
Table 11: Canada Air Fresheners Distribution: % Share, by Value, 2007 27
Table 12: Canada Air Fresheners Market Value Forecast: $ million, 2007-2012 28
Table 13: Canada Air Fresheners Market Volume Forecast: Units million, 2007-2012 29
Table 14: Canada Size of Population (million) , 2003-2007 30
Table 15: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 30
Table 16: Canada Inflation, 2003-2007 30
Table 17: Canada Exchange Rate, 2003 31