Global Digital Media Entertainment a Key Online Activity

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Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

  • $ 995
  • Industry report
  • by Mind Commerce Publishing
  • December 2014
  • 52 pages

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, ...

Industries: Online Advertising | Countries: World

Global TV Advertising Market 2014-2018

Global TV Advertising Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • October 2014
  • 79 pages

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can ...

Industries: Online Advertising | Countries: World

Global Programmatic Video Market 2014-2018

Global Programmatic Video Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • September 2014
  • 61 pages

About Programmatic Video Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy ...

Industries: Online Advertising | Countries: World

Market and state of World Online Advertising

Market and state of World Online Advertising

  • $ 4 375
  • Industry report
  • by Idate
  • August 2014

The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK -France -Germany -Italy -Spain -Japan -South Korea -China - Brazil - India - Russia - Turkey - South ...

Industries: Online Advertising | Countries: World

State of online ad worldwide

State of online ad worldwide

  • $ 3 125
  • Industry report
  • by Idate
  • August 2014
  • 40 pages

A report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon ...

Industries: Online Advertising | Countries: World

Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics

Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics

  • $ 3 695
  • Industry report
  • by AccuStream Research
  • June 2014
  • 806 pages

ACCUSTREAM RESEARCH: 2014 VIRTUAL VIDEO VALUE CHAIN EXPANSION AT 30.3% TO $16.5 BILLION; DOUBLE-DIGIT ECOSYSTEM GROWTH PROJECTED THROUGH 2017 The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, ...

Industries: Online Advertising | Countries: World

Social Media Marketing Market Assessment 2014

Social Media Marketing Market Assessment 2014

  • $ 898
  • Industry report
  • by Key Note Publications Ltd
  • June 2014

Executive Summary The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1.23 billion users worldwide, while micro-blogging site Twitter has approximately 500 million accounts ...

Industries: Online Advertising | Countries: World

Tarceva Forecast

Tarceva Forecast

  • $ 5 500
  • Industry report
  • by BCC Research
  • May 2014
  • 36 pages

The BCC Research Tarceva Forecast is a quantitative forecast model in an easily accessible Microsoft Excel spreadsheet, segmented by specific parameters. The introductory sample of the Tarceva Forecast Model was already sent in the update earlier today. I have attached it again for your reference. The ...

Industries: Online Advertising | Countries: United States, Japan, China, World, Europe, Asia

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

  • $ 2 500
  • Industry report
  • by SNS Telecom
  • April 2014
  • 271 pages

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue ...

Industries: Online Advertising | Countries: World, Europe

Real time bidding

Real time bidding

  • $ 1 563
  • Industry report
  • by Idate
  • April 2014

Key findings - IDATE forecasts the global RTB market to grow to 17 billion EUR by 2018, up from an estimated 4 billion EUR in 2013, representing a CAGR of 36% from 2013 to 2018. RTB is a form of programmatic buying, and forms a part of the display-advertising market. It is complementary to targeted ...

Industries: Online Advertising | Countries: Spain, Italy, France, Germany, Japan, World

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