Air Fresheners: Global Industry Guide

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Air Fresheners: Global Industry Guide

Report price : $ 1 495
Publication date : February 2008
Length : 166 pages

Datamonitor's Air Fresheners: Global Industry Guide is an essential resource for top-level data and analysis covering the air fresheners industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global air fresheners market grew by 5.1% in 2007 to reach a value of $4.7 billion.

In 2012, the market is forecast to have a value of $5.9 billion, an increase of 26.1% since 2007.

The market grew by 3.0% in 2007 to reach a volume of 1.7 billion units.

In 2012, the market is forecast to have a volume of 1.9 billion units, an increase of 15.2% since 2007.

Sales of electrical air fresheners account for 34.9% of the market by value.

Europe accounts for 43% of the market by value.

S.C. Johnson is the leading company in the market, holding a 32.3% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for air fresheners in the global market, accounting for 64.6% of the market's value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 Introduction 19
1.1 What is this report about? 19
1.2 Who is the target reader? 19
1.3 How to use this report 19
1.4 Definitions 20
CHAPTER 2 Global Air Fresheners 21
2.1 Market Overview 21
2.2 Market Value 22
2.3 Market Volume 23
2.4 Market Segmentation I 24
2.5 Market Segmentation II 25
2.6 Market Share 26
2.7 Five Forces Analysis 27
2.8 Distribution 33
2.9 Market Forecasts 35
CHAPTER 3 Air Fresheners in Asia-Pacific 37
3.1 Market Overview 37
3.2 Market Value 38
3.3 Market Volume 39
3.4 Market Segmentation I 40
3.5 Market Segmentation II 41
3.6 Market Share 42
3.7 Five Forces Analysis 43
3.8 Distribution 49
3.9 Market Forecasts 51
CHAPTER 4 Air Fresheners in Europe 53
4.1 Market Overview 53
4.2 Market Value 54
4.3 Market Volume 55
4.4 Market Segmentation I 56
4.5 Market Segmentation II 57
4.6 Market Share 58
4.7 Five Forces Analysis 59
4.8 Distribution 65
4.9 Market Forecasts 67
4.10 Macroeconomic Indicators 69
CHAPTER 5 Air Fresheners in France 70
5.1 Market Overview 70
5.2 Market Value 71
5.3 Market Volume 72
5.4 Market Segmentation I 73
5.5 Market Segmentation II 74
5.6 Market Share 75
5.7 Five Forces Analysis 76
5.8 Distribution 82
5.9 Market Forecasts 84
5.10 Macroeconomic Indicators 86
CHAPTER 6 Air Fresheners in Germany 88
6.1 Market Overview 88
6.2 Market Value 89
6.3 Market Volume 90
6.4 Market Segmentation I 91
6.5 Market Segmentation II 92
6.6 Market Share 93
6.7 Five Forces Analysis 94
6.8 Distribution 100
6.9 Market Forecasts 102
6.10 Macroeconomic Indicators 104
CHAPTER 7 Air Fresheners in Japan 106
7.1 Market Overview 106
7.2 Market Value 107
7.3 Market Volume 108
7.4 Market Segmentation 109
7.5 Market Share 110
7.6 Five Forces Analysis 111
7.7 Distribution 118
7.8 Market Forecasts 119
7.9 Macroeconomic Indicators 121
CHAPTER 8 Air Fresheners in the United Kingdom 122
8.1 Market Overview 122
8.2 Market Value 123
8.3 Market Volume 124
8.4 Market Segmentation I 125
8.5 Market Segmentation II 126
8.6 Market Share 127
8.7 Five Forces Analysis 128
8.8 Distribution 135
8.9 Market Forecasts 136
8.10 Macroeconomic Indicators 138
CHAPTER 9 Air Fresheners in the United States 140
9.1 Market Overview 140
9.2 Market Value 141
9.3 Market Volume 142
9.4 Market Segmentation I 143
9.5 Market Segmentation II 144
9.6 Market Share 145
9.7 Five Forces Analysis 146
9.8 Distribution 153
9.9 Market Forecasts 154
9.10 acroeconomic Indicators 156
CHAPTER 10 COMPANY PROFILES 157
10.1 Leading Companies 157
CHAPTER 11 Appendix 165
11.1 Data Research Methodology 165
11.2 Report writing team 166

List of Tables
Table 1: Global Air Fresheners Market Value: $ million, 2003-2007 22
Table 2: Global Air Fresheners Market Volume: Units million, 2003-2007 23
Table 3: Global Air Fresheners Market Segmentation I: % Share, by Value, 2007 24
Table 4: Global Air Fresheners Market Segmentation II: % Share, by Value, 2007 25
Table 5: Global Air Fresheners Market Share: % Share, by Value, 2007 26
Table 6: Global Air Fresheners Distribution: % Share, by Value, 2007 33
Table 7: Global Air Fresheners Market Value Forecast: $ million, 2007-2012 35
Table 8: Global Air Fresheners Market Volume Forecast: Units million, 2007-2012 36
Table 9: Asia-Pacific Air Fresheners Market Value: $ million, 2003-2007 38
Table 10: Asia-Pacific Air Fresheners Market Volume: Units million, 2003-2007 39
Table 11: Asia-Pacific Air Fresheners Market Segmentation I: % Share, by Value, 2007 40
Table 12: Asia-Pacific Air Fresheners Market Segmentation II: % Share, by Value, 2007 41
Table 13: Asia-Pacific Air Fresheners Market Share: % Share, by Value, 2007 42
Table 14: Asia-Pacific Air Fresheners Distribution: % Share, by Value, 2007 49
Table 15: Asia-Pacific Air Fresheners Market Value Forecast: $ million, 2007-2012 51
Table 16: Asia-Pacific Air Fresheners Market Volume Forecast: Units million, 2007-2012 52
Table 17: Europe Air Fresheners Market Value: $ million, 2003-2007 54
Table 18: Europe Air Fresheners Market Volume: Units million, 2003-2007 55
Table 19: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2007 56
Table 20: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2007 57
Table 21: Europe Air Fresheners Market Share: % Share, by Value, 2007 58
Table 22: Europe Air Fresheners Distribution: % Share, by Value, 2007 65
Table 23: Europe Air Fresheners Market Value Forecast: $ million, 2007-2012 67
Table 24: Europe Air Fresheners Market Volume Forecast: Units million, 2007-2012 68
Table 25: Europe Exchange Rate, 2003-2007 69
Table 26: France Air Fresheners Market Value: $ million, 2003-2007 71
Table 27: France Air Fresheners Market Volume: Units million, 2003-2007 72
Table 28: France Air Fresheners Market Segmentation I: % Share, by Value, 2007 73
Table 29: France Air Fresheners Market Segmentation II: % Share, by Value, 2007 74
Table 30: France Air Fresheners Market Share: % Share, by Value, 2007 75
Table 31: France Air Fresheners Distribution: % Share, by Value, 2007 82
Table 32: France Air Fresheners Market Value Forecast: $ million, 2007-2012 84
Table 33: France Air Fresheners Market Volume Forecast: Units million, 2007-2012 85
Table 34: France Size of Population (million) , 2003-2007 86
Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007 86
Table 36: France Inflation, 2003-2007 86
Table 37: France Exchange Rate, 2003-2007 87
Table 38: Germany Air Fresheners Market Value: $ million, 2003-2007 89
Table 39: Germany Air Fresheners Market Volume: Units million, 2003-2007 90
Table 40: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2007 91
Table 41: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2007 92
Table 42: Germany Air Fresheners Market Share: % Share, by Value, 2007 93
Table 43: Germany Air Fresheners Distribution: % Share, by Value, 2007 100
Table 44: Germany Air Fresheners Market Value Forecast: $ million, 2007-2012 102
Table 45: Germany Air Fresheners Market Volume Forecast: Units million, 2007-2012 103
Table 46: Germany Size of Population (million) , 2003-2007 104
Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 104
Table 48: Germany Inflation, 2003-2007 104
Table 49: Germany Exchange Rate, 2003 105
Table 50: Japan Air Fresheners Market Value: $ million, 2003-2007 107
Table 51: Japan Air Fresheners Market Volume: Units million, 2003-2007 108
Table 52: Japan Air Fresheners Market Segmentation: % Share, by Value, 2007 109
Table 53: Japan Air Fresheners Market Share: % Share, by Value, 2007 110
Table 54: Japan Air Fresheners Distribution: % Share, by Value, 2007 118
Table 55: Japan Air Fresheners Market Value Forecast: $ million, 2007-2012 119
Table 56: Japan Air Fresheners Market Volume Forecast: Units million, 2007-2012 120
Table 57: Japan Size of Population (million) , 2003-2007 121
Table 58: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 121
Table 59: Japan Exchange Rate, 2003-2007 121
Table 60: United Kingdom Air Fresheners Market Value: $ million, 2003-2007 123
Table 61: United Kingdom Air Fresheners Market Volume: Units million, 2003-2007 124
Table 62: United Kingdom Air Fresheners Market Segmentation I: % Share, by Value, 2007 125
Table 63: United Kingdom Air Fresheners Market Segmentation II: % Share, by Value, 2007 126
Table 64: United Kingdom Air Fresheners Market Share: % Share, by Value, 2007 127
Table 65: United Kingdom Air Fresheners Distribution: % Share, by Volume, 2007 135
Table 66: United Kingdom Air Fresheners Market Value Forecast: $ million, 2007-2012 136
Table 67: United Kingdom Air Fresheners Market Volume Forecast: Units million, 2007-2012 137
Table 68: United Kingdom Size of Population (million) , 2003-2007 138
Table 69: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 138
Table 70: United Kingdom Inflation, 2003-2007 138
Table 71: United Kingdom Exchange Rate, 2003-2007 139
Table 72: United States Air Fresheners Market Value: $ million, 2003-2007 141
Table 73: United States Air Fresheners Market Volume: Units million, 2003-2007 142
Table 74: United States Air Fresheners Market Segmentation I: % Share, by Value, 2007 143
Table 75: United States Air Fresheners Market Segmentation II: % Share, by Value, 2007 144
Table 76: United States Air Fresheners Market Share: % Share, by Value, 2007 145
Table 77: United States Air Fresheners Distribution: % Share, by Value, 2007 153
Table 78: United States Air Fresheners Market Value Forecast: $ million, 2007-2012 154
Table 79: United States Air Fresheners Market Volume Forecast: Units million, 2007-2012 155
Table 80: United States Size of Population (million) , 2003-2007 156
Table 81: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 156
Table 82: United States Inflation, 2003-2007 156
Table 83: Key Facts: S.C. Johnson & Son, Inc. 157
Table 84: Key Facts: Reckitt Benckiser PLC 159
Table 85: Key Financials: Reckitt Benckiser PLC 161
Table 86: Key Facts: Sara Lee Corporation 162
Table 87: Key Financials: Sara Lee Corporation 164

List of Figures
Figure 1: Global Air Fresheners Market Value: $ million, 2003-2007 22
Figure 2: Global Air Fresheners Market Volume: Units million, 2003-2007 23
Figure 3: Global Air Fresheners Market Segmentation I: % Share, by Value, 2007 24
Figure 4: Global Air Fresheners Market Segmentation II: % Share, by Value, 2007 25
Figure 5: Global Air Fresheners Market Share: % Share, by Value, 2007 26
Figure 6: Forces Driving Competition in the global air fresheners market, 2006 27
Figure 7: Drivers of Buyer Power in the global air fresheners market, 2006 28
Figure 8: Drivers of Supplier Power in the global air fresheners market, 2006 29
Figure 9: Factors Influencing the Likelihood of New Entrants in the global air fresheners market, 2006 30
Figure 10: Factors Influencing the Threat of Substitutes in the global air fresheners market, 2006 31
Figure 11: Drivers of Degree of Rivalry in the global air fresheners market, 2006 32
Figure 12: Global Air Fresheners Distribution: % Share, by Value, 2007 34
Figure 13: Global Air Fresheners Market Value Forecast: $ million, 2007-2012 35
Figure 14: Global Air Fresheners Market Volume Forecast: Units million, 2007-2012 36
Figure 15: Asia-Pacific Air Fresheners Market Value: $ million, 2003-2007 38
Figure 16: Asia-Pacific Air Fresheners Market Volume: Units million, 2003-2007 39
Figure 17: Asia-Pacific Air Fresheners Market Segmentation I: % Share, by Value, 2007 40
Figure 18: Asia-Pacific Air Fresheners Market Segmentation II: % Share, by Value, 2007 41
Figure 19: Asia-Pacific Air Fresheners Market Share: % Share, by Value, 2007 42
Figure 20: Forces Driving Competition in the Asia-Pacific air fresheners market, 2006 43
Figure 21: Drivers of Buyer Power in the Asia-Pacific air fresheners market, 2006 44
Figure 22: Drivers of Supplier Power in the Asia-Pacific air fresheners market, 2006 45
Figure 23: Factors Influencing the Likelihood of New Entrants in the Asia-Pacific air fresheners market, 2006 46
Figure 24: Factors Influencing the Threat of Substitutes in the Asia-Pacific air fresheners market, 2006 47
Figure 25: Drivers of Degree of Rivalry in the in the Asia-Pacific air fresheners market, 2006 48
Figure 26: Asia-Pacific Air Fresheners Distribution: % Share, by Value, 2007 50
Figure 27: Asia-Pacific Air Fresheners Market Value Forecast: $ million, 2007-2012 51
Figure 28: Asia-Pacific Air Fresheners Market Volume Forecast: Units million, 2007-2012 52
Figure 29: Europe Air Fresheners Market Value: $ million, 2003-2007 54
Figure 30: Europe Air Fresheners Market Volume: Units million, 2003-2007 55
Figure 31: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2007 56
Figure 32: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2007 57
Figure 33: Europe Air Fresheners Market Share: % Share, by Value, 2007 58
Figure 34: Forces Driving Competition in the European air fresheners market, 2006 59
Figure 35: Drivers of Buyer Power in the European air fresheners market, 2006 60
Figure 36: Drivers of Supplier Power in the European air fresheners market, 2006 61
Figure 37: Factors Influencing the Likelihood of New Entrants in the European air fresheners market, 2006 62
Figure 38: Factors Influencing the Threat of Substitutes in the European air fresheners market, 2006 63
Figure 39: Drivers of Degree of Rivalry in the European air fresheners market, 2006 64
Figure 40: Europe Air Fresheners Distribution: % Share, by Value, 2007 66
Figure 41: Europe Air Fresheners Market Value Forecast: $ million, 2007-2012 67
Figure 42: Europe Air Fresheners Market Volume Forecast: Units million, 2007-2012 68
Figure 43: France Air Fresheners Market Value: $ million, 2003-2007 71
Figure 44: France Air Fresheners Market Volume: Units million, 2003-2007 72
Figure 45: France Air Fresheners Market Segmentation I: % Share, by Value, 2007 73
Figure 46: France Air Fresheners Market Segmentation II: % Share, by Value, 2007 74
Figure 47: France Air Fresheners Market Share: % Share, by Value, 2007 75
Figure 48: Forces Driving Competition in the air fresheners market in France, 2006 76
Figure 49: Drivers of Buyer Power in the air fresheners market in France, 2006 77
Figure 50: Drivers of Supplier Power in the air fresheners market in France, 2006 78
Figure 51: Factors Influencing the Likelihood of New Entrants in the air fresheners market in France, 2006 79
Figure 52: Factors Influencing the Threat of Substitutes in the air fresheners market in France, 2006 80
Figure 53: Drivers of Degree of Rivalry in the air fresheners market in France, 2006 81
Figure 54: France Air Fresheners Distribution: % Share, by Value, 2007 83
Figure 55: France Air Fresheners Market Value Forecast: $ million, 2007-2012 84
Figure 56: France Air Fresheners Market Volume Forecast: Units million, 2007-2012 85
Figure 57: Germany Air Fresheners Market Value: $ million, 2003-2007 89
Figure 58: Germany Air Fresheners Market Volume: Units million, 2003-2007 90
Figure 59: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2007 91
Figure 60: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2007 92
Figure 61: Germany Air Fresheners Market Share: % Share, by Value, 2007 93
Figure 62: Forces Driving Competition in the air fresheners market in Germany, 2006 94
Figure 63: Drivers of Buyer Power in air fresheners market in Germany, 2006 95
Figure 64: Drivers of Supplier Power in air fresheners market in Germany, 2006 96
Figure 65: Factors Influencing the Likelihood of New Entrants in the air fresheners market in Germany, 2006 97
Figure 66: Factors Influencing the Threat of Substitutes in the air fresheners market in Germany, 2006 98
Figure 67: Drivers of Degree of Rivalry in the air fresheners market in Germany, 2006 99
Figure 68: Germany Air Fresheners Distribution: % Share, by Value, 2007 101
Figure 69: Germany Air Fresheners Market Value Forecast: $ million, 2007-2012 102
Figure 70: Germany Air Fresheners Market Volume Forecast: Units million, 2007-2012 103
Figure 71: Japan Air Fresheners Market Value: $ million, 2003-2007 107
Figure 72: Japan Air Fresheners Market Volume: Units million, 2003-2007 108
Figure 73: Japan Air Fresheners Market Segmentation: % Share, by Value, 2007 109
Figure 74: Japan Air Fresheners Market Share: % Share, by Value, 2007 110
Figure 75: Forces Driving Competition in the air fresheners market in Japan, 2006 111
Figure 76: Drivers of Buyer Power in the air fresheners market in Japan, 2006 112
Figure 77: Drivers of Supplier Power in the air fresheners market in Japan, 2006 113
Figure 78: Factors Influencing the Likelihood of New Entrants in the air fresheners market in Japan, 2006 114
Figure 79: Factors Influencing the Threat of Substitutes in the air fresheners market in Japan, 2006 115
Figure 80: Drivers of Degree of Rivalry in the air fresheners market in Japan, 2006 116
Figure 81: Japan Air Fresheners Distribution: % Share, by Value, 2007 118
Figure 82: Japan Air Fresheners Market Value Forecast: $ million, 2007-2012 119
Figure 83: Japan Air Fresheners Market Volume Forecast: Units million, 2007-2012 120
Figure 84: United Kingdom Air Fresheners Market Value: $ million, 2003-2007 123
Figure 85: United Kingdom Air Fresheners Market Volume: Units million, 2003-2007 124
Figure 86: United Kingdom Air Fresheners Market Segmentation I: % Share, by Value, 2007 125
Figure 87: United Kingdom Air Fresheners Market Segmentation II: % Share, by Value, 2007 126
Figure 88: United Kingdom Air Fresheners Market Share: % Share, by Value, 2007 127
Figure 89: Forces Driving Competition in the air fresheners market in the UK, 2006 128
Figure 90: Drivers of Buyer Power in the air fresheners market in the UK, 2006 129
Figure 91: Drivers of Supplier Power in the air fresheners market in the UK, 2006 130
Figure 92: Factors Influencing the Likelihood of New Entrants in the air fresheners market in the UK, 2006 131
Figure 93: Factors Influencing the Threat of Substitutes in the air fresheners market in the UK, 2006 132
Figure 94: Drivers of Degree of Rivalry in the air fresheners market in the UK, 2006 133
Figure 95: United Kingdom Air Fresheners Distribution: % Share, by Volume, 2007 135
Figure 96: United Kingdom Air Fresheners Market Value Forecast: $ million, 2007-2012 136
Figure 97: United Kingdom Air Fresheners Market Volume Forecast: Units million, 2007-2012 137
Figure 98: United States Air Fresheners Market Value: $ million, 2003-2007 141
Figure 99: United States Air Fresheners Market Volume: Units million, 2003-2007 142
Figure 100: United States Air Fresheners Market Segmentation I: % Share, by Value, 2007 143
Figure 101: United States Air Fresheners Market Segmentation II: % Share, by Value, 2007 144
Figure 102: United States Air Fresheners Market Share: % Share, by Value, 2007 145
Figure 103: Forces Driving Competition in the air fresheners market in the US, 2006 146
Figure 104: Drivers of Buyer Power in the air fresheners market in the US, 2006 147
Figure 105: Drivers of Supplier in the air fresheners market in the US, 2006 148
Figure 106: Factors Influencing the Likelihood of New Entrants in the air fresheners market in the US, 2006 149
Figure 107: Factors Influencing the Threat of Substitutes in the air fresheners market in the US, 2006 151
Figure 108: Drivers of Degree of Rivalry in the air fresheners market in the US, 2006 152
Figure 109: United States Air Fresheners Distribution: % Share, by Value, 2007 153
Figure 110: United States Air Fresheners Market Value Forecast: $ million, 2007-2012 154
Figure 111: United States Air Fresheners Market Volume Forecast: Units million, 2007-2012 155
Figure 112: Revenues & Profitability: Reckitt Benckiser PLC 161
Figure 113: Revenues & Profitability: Sara Lee Corporation 164

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