Deodorants: Global Industry Guide

Deodorants: Global Industry Guide

Datamonitor's Deodorants: Global Industry Guide is an essential resource for top-level data and analysis covering the deodorants industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global deodorants market grew by 3.1% in 2007 to reach a value of $9.4 billion.

In 2012, the market is forecast to have a value of $11.1 billion, an increase of 17.3% since 2007.

The market grew by 3.9% in 2007 to reach a volume of 3.6 billion units.

In 2012, the market is forecast to have a volume of 4.4 billion units, an increase of 21.2% since 2007.

Sales of aerosol anti-perspirants account for 42.4% of the market by value.

Europe is the largest deodorants market, accounting for 47.5% of the global market's value.

Unilever is the leading company in the market, holding a 27.1% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for deodorants in the global market, accounting for 49.7% of the market's value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of aerosol anti-perspirant, body spray, roll-on deodorants, sticks & solids, deodorant gel and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 Introduction 19
1.1 What is this report about? 19
1.2 Who is the target reader? 19
1.3 How to use this report 19
1.4 Definitions 20
CHAPTER 2 Global Deodorants 21
2.1 Market Overview 21
2.2 Market Value 23
2.3 Market Volume 24
2.4 Market Segmentation I 25
2.5 Market Segmentation II 26
2.6 Market Share 27
2.7 Five Forces Analysis 28
2.8 Distribution 34
2.9 Market Forecasts 35
CHAPTER 3 Deodorants in Asia-Pacific 37
3.1 Market Overview 37
3.2 Market Value 39
3.3 Market Volume 40
3.4 Market Segmentation I 41
3.5 Market Segmentation II 42
3.6 Market Share 43
3.7 Five Forces Analysis 44
3.8 Distribution 50
3.9 Market Forecasts 51
CHAPTER 4 Deodorants in Europe 53
4.1 Market Overview 53
4.2 Market Value 55
4.3 Market Volume 56
4.4 Market Segmentation I 57
4.5 Market Segmentation II 58
4.6 Market Share 59
4.7 Five Forces Analysis 60
4.8 Distribution 67
4.9 Market Forecasts 68
4.10 Macroeconomic Indicators 70
CHAPTER 5 Deodorants in France 71
5.1 Market Overview 71
5.2 Market Value 73
5.3 Market Volume 74
5.4 Market Segmentation I 75
5.5 Market Segmentation II 76
5.6 Market Share 77
5.7 Five Forces Analysis 78
5.8 Distribution 84
5.9 Market Forecasts 85
5.10 Macroeconomic Indicators 87
CHAPTER 6 Deodorants in Germany 89
6.1 Market Overview 89
6.2 Market Value 91
6.3 Market Volume 92
6.4 Market Segmentation I 93
6.5 Market Segmentation II 94
6.6 Market Share 95
6.7 Five Forces Analysis 96
6.8 Distribution 102
6.9 Market Forecasts 103
6.10 Macroeconomic Indicators 105
CHAPTER 7 Deodorants in Japan 107
7.1 Market Overview 107
7.2 Market Value 109
7.3 Market Volume 110
7.4 Market Segmentation 111
7.5 Market Share 112
7.6 Five Forces Analysis 113
7.7 Distribution 119
7.8 Market Forecasts 120
7.9 Macroeconomic Indicators 122
CHAPTER 8 Deodorants in the United Kingdom 123
8.1 Market Overview 123
8.2 Market Value 125
8.3 Market Volume 126
8.4 Market Segmentation I 127
8.5 Market Segmentation II 128
8.6 Market Share 129
8.7 Five Forces Analysis 130
8.8 Distribution 136
8.9 Market Forecasts 137
8.10 Macroeconomic Indicators 139
CHAPTER 9 Deodorants in the United States 141
9.1 Market Overview 141
9.2 Market Value 143
9.3 Market Volume 144
9.4 Market Segmentation I 145
9.5 Market Segmentation II 146
9.6 Market Share 147
9.7 Five Forces Analysis 148
9.8 Distribution 154
9.9 Market Forecasts 155
9.10 Macroeconomic Indicators 157
CHAPTER 10 COMPANY PROFILES 158
10.1 Leading Companies 158
CHAPTER 11 Appendix 166
11.1 Data Research Methodology 166


List of Tables
Table 1: Global Deodorants Market Value: $ million, 2003-2007 23
Table 2: Global Deodorants Market Volume: Units million, 2003-2007 24
Table 3: Global Deodorants Market Segmentation I: % Share, by Value, 2007 25
Table 4: Global Deodorants Market Segmentation II: % Share, by Value, 2007 26
Table 5: Global Deodorants Market Share: % Share, by Value, 2007 27
Table 6: Global Deodorants Distribution: % Share, by Value, 2007 34
Table 7: Global Deodorants Market Value Forecast: $ million, 2007-2012 35
Table 8: Global Deodorants Market Volume Forecast: Units million, 2007-2012 36
Table 9: Asia-Pacific Deodorants Market Value: $ million, 2003-2007 39
Table 10: Asia-Pacific Deodorants Market Volume: Units million, 2003-2007 40
Table 11: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2007 41
Table 12: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2007 42
Table 13: Asia-Pacific Deodorants Market Share: % Share, by Value, 2007 43
Table 14: Asia-Pacific Deodorants Distribution: % Share, by Value, 2007 50
Table 15: Asia-Pacific Deodorants Market Value Forecast: $ million, 2007-2012 51
Table 16: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2007-2012 52
Table 17: Europe Deodorants Market Value: $ million, 2003-2007 55
Table 18: Europe Deodorants Market Volume: Units million, 2003-2007 56
Table 19: Europe Deodorants Market Segmentation I: % Share, by Value, 2007 57
Table 20: Europe Deodorants Market Segmentation II: % Share, by Value, 2007 58
Table 21: Europe Deodorants Market Share: % Share, by Value, 2007 59
Table 22: Europe Deodorants Distribution: % Share, by Value, 2007 67
Table 23: Europe Deodorants Market Value Forecast: $ million, 2007-2012 68
Table 24: Europe Deodorants Market Volume Forecast: Units million, 2007-2012 69
Table 25: Europe Exchange Rate, 2003 70
Table 26: France Deodorants Market Value: $ million, 2003-2007 73
Table 27: France Deodorants Market Volume: Units million, 2003-2007 74
Table 28: France Deodorants Market Segmentation I: % Share, by Value, 2007 75
Table 29: France Deodorants Market Segmentation II: % Share, by Value, 2007 76
Table 30: France Deodorants Market Share: % Share, by Value, 2007 77
Table 31: France Deodorants Distribution: % Share, by Value, 2007 84
Table 32: France Deodorants Market Value Forecast: $ million, 2007-2012 85
Table 33: France Deodorants Market Volume Forecast: Units million, 2007-2012 86
Table 34: France Size of Population (million) , 2003-2007 87
Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007 87
Table 36: France Inflation, 2003-2007 88
Table 37: France Exchange Rate, 2003 88
Table 38: Germany Deodorants Market Value: $ million, 2003-2007 91
Table 39: Germany Deodorants Market Volume: Units million, 2003-2007 92
Table 40: Germany Deodorants Market Segmentation I: % Share, by Value, 2007 93
Table 41: Germany Deodorants Market Segmentation II: % Share, by Value, 2007 94
Table 42: Germany Deodorants Market Share: % Share, by Value, 2007 95
Table 43: Germany Deodorants Distribution: % Share, by Value, 2007 102
Table 44: Germany Deodorants Market Value Forecast: $ million, 2007-2012 103
Table 45: Germany Deodorants Market Volume Forecast: Units million, 2007-2012 104
Table 46: Germany Size of Population (million) , 2003-2007 105
Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 105
Table 48: Germany Inflation, 2003-2007 106
Table 49: Germany Exchange Rate, 2003 106
Table 50: Japan Deodorants Market Value: $ million, 2003-2007 109
Table 51: Japan Deodorants Market Volume: Units million, 2003-2007 110
Table 52: Japan Deodorants Market Segmentation: % Share, by Value, 2007 111
Table 53: Japan Deodorants Market Share: % Share, by Value, 2007 112
Table 54: Japan Deodorants Distribution: % Share, by Value, 2007 119
Table 55: Japan Deodorants Market Value Forecast: $ million, 2007-2012 120
Table 56: Japan Deodorants Market Volume Forecast: Units million, 2007-2012 121
Table 57: Japan Size of Population (million) , 2003-2007 122
Table 58: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 122
Table 59: Japan Exchange Rate, 2003 122
Table 60: United Kingdom Deodorants Market Value: $ million, 2003-2007 125
Table 61: United Kingdom Deodorants Market Volume: Units million, 2003-2007 126
Table 62: United Kingdom Deodorants Market Segmentation I: % Share, by Value, 2007 127
Table 63: United Kingdom Deodorants Market Segmentation II: % Share, by Value, 2007 128
Table 64: United Kingdom Deodorants Market Share: % Share, by Value, 2007 129
Table 65: United Kingdom Deodorants Distribution: % Share, by Value, 2007 136
Table 66: United Kingdom Deodorants Market Value Forecast: $ million, 2007-2012 137
Table 67: United Kingdom Deodorants Market Volume Forecast: Units million, 2007-2012 138
Table 68: United Kingdom Size of Population (million) , 2003-2007 139
Table 69: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 139
Table 70: United Kingdom Inflation, 2003-2007 140
Table 71: United Kingdom Exchange Rate, 2003 140
Table 72: United States Deodorants Market Value: $ million, 2003-2007 143
Table 73: United States Deodorants Market Volume: Units million, 2003-2007 144
Table 74: United States Deodorants Market Segmentation I: % Share, by Value, 2007 145
Table 75: United States Deodorants Market Segmentation II: % Share, by Value, 2007 146
Table 76: United States Deodorants Market Share: % Share, by Value, 2007 147
Table 77: United States Deodorants Distribution: % Share, by Value, 2007 154
Table 78: United States Deodorants Market Value Forecast: $ million, 2007-2012 155
Table 79: United States Deodorants Market Volume Forecast: Units million, 2007-2012 156
Table 80: United States Size of Population (million) , 2003-2007 157
Table 81: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 157
Table 82: United States Inflation, 2003-2007 157
Table 83: Key Facts: Unilever 158
Table 84: Key Financials: Unilever 160
Table 85: Key Facts: Procter & Gamble Company, The 161
Table 86: Key Financials: Procter & Gamble Company, The 163
Table 87: Key Facts: Henkel KGaA 164


List of Figures
Figure 1: Global Deodorants Market Value: $ million, 2003-2007 23
Figure 2: Global Deodorants Market Volume: Units million, 2003-2007 24
Figure 3: Global Deodorants Market Segmentation I: % Share, by Value, 2007 25
Figure 4: Global Deodorants Market Segmentation II: % Share, by Value, 2007 26
Figure 5: Global Deodorants Market Share: % Share, by Value, 2007 27
Figure 6: Forces Driving Competition in the Global Deodorants Market, 2007 28
Figure 7: Drivers of Buyer Power in the Global Deodorants Market, 2007 29
Figure 8: Drivers of Supplier Power in the Global Deodorants Market, 2007 30
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Deodorants Market, 2007 31
Figure 10: Factors Influencing the Threat of Substitutes in the Global Deodorants Market, 2007 32
Figure 11: Drivers of Degree of Rivalry in the Global Deodorants Market, 2007 33
Figure 12: Global Deodorants Distribution: % Share, by Value, 2007 34
Figure 13: Global Deodorants Market Value Forecast: $ million, 2007-2012 35
Figure 14: Global Deodorants Market Volume Forecast: Units million, 2007-2012 36
Figure 15: Asia-Pacific Deodorants Market Value: $ million, 2003-2007 39
Figure 16: Asia-Pacific Deodorants Market Volume: Units million, 2003-2007 40
Figure 17: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2007 41
Figure 18: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2007 42
Figure 19: Asia-Pacific Deodorants Market Share: % Share, by Value, 2007 43
Figure 20: Forces Driving Competition in the Deodorants Market in the Asia-Pacific Region, 2007 44
Figure 21: Drivers of Buyer Power in the Deodorants Market in the Asia-Pacific Region, 2007 45
Figure 22: Drivers of Supplier Power the Deodorants Market in the Asia-Pacific Region, 2007 46
Figure 23: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the Asia-Pacific Region, 2007 47
Figure 24: Factors Influencing the Threat of Substitutes in the Deodorants Market in the Asia-Pacific Region, 2007 48
Figure 25: Drivers of Degree of Rivalry in the Deodorants Market in the Asia-Pacific Region, 2007 49
Figure 26: Asia-Pacific Deodorants Distribution: % Share, by Value, 2007 50
Figure 27: Asia-Pacific Deodorants Market Value Forecast: $ million, 2007-2012 51
Figure 28: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2007-2012 52
Figure 29: Europe Deodorants Market Value: $ million, 2003-2007 55
Figure 30: Europe Deodorants Market Volume: Units million, 2003-2007 56
Figure 31: Europe Deodorants Market Segmentation I: % Share, by Value, 2007 57
Figure 32: Europe Deodorants Market Segmentation II: % Share, by Value, 2007 58
Figure 33: Europe Deodorants Market Share: % Share, by Value, 2007 59
Figure 34: Forces Driving Competition in the European Deodorants Market, 2007 60
Figure 35: Drivers of Buyer Power in the European Deodorants Market, 2007 61
Figure 36: Drivers of Supplier Power in the European Deodorants Market, 2007 62
Figure 37: Factors Influencing the Likelihood of New Entrants in the European Deodorants Market, 2007 63
Figure 38: Factors Influencing the Threat of Substitutes in the European Deodorants Market, 2007 65
Figure 39: Drivers of Degree of Rivalry in the European Deodorants Market, 2007 66
Figure 40: Europe Deodorants Distribution: % Share, by Value, 2007 67
Figure 41: Europe Deodorants Market Value Forecast: $ million, 2007-2012 68
Figure 42: Europe Deodorants Market Volume Forecast: Units million, 2007-2012 69
Figure 43: France Deodorants Market Value: $ million, 2003-2007 73
Figure 44: France Deodorants Market Volume: Units million, 2003-2007 74
Figure 45: France Deodorants Market Segmentation I: % Share, by Value, 2007 75
Figure 46: France Deodorants Market Segmentation II: % Share, by Value, 2007 76
Figure 47: France Deodorants Market Share: % Share, by Value, 2007 77
Figure 48: Forces Driving Competition in the Deodorants Market in France, 2007 78
Figure 49: Drivers of Buyer Power in the Deodorants Market in France, 2007 79
Figure 50: Drivers of Supplier Power in the Deodorants Market in France, 2007 80
Figure 51: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in France, 2007 81
Figure 52: Factors Influencing the Threat of Substitutes in the Deodorants Market in France, 2007 82
Figure 53: Drivers of Degree of Rivalry in the Deodorants Market in France, 2007 83
Figure 54: France Deodorants Distribution: % Share, by Value, 2007 84
Figure 55: France Deodorants Market Value Forecast: $ million, 2007-2012 85
Figure 56: France Deodorants Market Volume Forecast: Units million, 2007-2012 86
Figure 57: Germany Deodorants Market Value: $ million, 2003-2007 91
Figure 58: Germany Deodorants Market Volume: Units million, 2003-2007 92
Figure 59: Germany Deodorants Market Segmentation I: % Share, by Value, 2007 93
Figure 60: Germany Deodorants Market Segmentation II: % Share, by Value, 2007 94
Figure 61: Germany Deodorants Market Share: % Share, by Value, 2007 95
Figure 62: Forces Driving Competition in the Deodorants Market in Germany, 2007 96
Figure 63: Drivers of Buyer Power in the Deodorants Market in Germany, 2007 97
Figure 64: Drivers of Supplier Power in the Deodorants Market in Germany, 2007 98
Figure 65: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Germany, 2007 99
Figure 66: Factors Influencing the Threat of Substitutes in the Deodorants Market in Germany, 2007 100
Figure 67: Drivers of Degree of Rivalry in the Deodorants Market in Germany, 2007 101
Figure 68: Germany Deodorants Distribution: % Share, by Value, 2007 102
Figure 69: Germany Deodorants Market Value Forecast: $ million, 2007-2012 103
Figure 70: Germany Deodorants Market Volume Forecast: Units million, 2007-2012 104
Figure 71: Japan Deodorants Market Value: $ million, 2003-2007 109
Figure 72: Japan Deodorants Market Volume: Units million, 2003-2007 110
Figure 73: Japan Deodorants Market Segmentation: % Share, by Value, 2007 111
Figure 74: Japan Deodorants Market Share: % Share, by Value, 2007 112
Figure 75: Forces Driving Competition in the Deodorants Market in Japan, 2007 113
Figure 76: Drivers of Buyer Power in the Deodorants Market in Japan, 2007 114
Figure 77: Drivers of Supplier Power in the Deodorants Market in Japan, 2007 115
Figure 78: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Japan, 2007 116
Figure 79: Factors Influencing the Threat of Substitutes in the Deodorants Market in Japan, 2007 117
Figure 80: Drivers of Degree of Rivalry in the Deodorants Market in Japan, 2007 118
Figure 81: Japan Deodorants Distribution: % Share, by Value, 2007 119
Figure 82: Japan Deodorants Market Value Forecast: $ million, 2007-2012 120
Figure 83: Japan Deodorants Market Volume Forecast: Units million, 2007-2012 121
Figure 84: United Kingdom Deodorants Market Value: $ million, 2003-2007 125
Figure 85: United Kingdom Deodorants Market Volume: Units million, 2003-2007 126
Figure 86: United Kingdom Deodorants Market Segmentation I: % Share, by Value, 2007 127
Figure 87: United Kingdom Deodorants Market Segmentation II: % Share, by Value, 2007 128
Figure 88: United Kingdom Deodorants Market Share: % Share, by Value, 2007 129
Figure 89: Forces Driving Competition in the Deodorants Market in the United Kingdom, 2007 130
Figure 90: Drivers of Buyer Power in the Deodorants Market in the United Kingdom, 2007 131
Figure 91: Drivers of Supplier Power in the Deodorants Market in the United Kingdom, 2007 132
Figure 92: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the United Kingdom, 2007 133
Figure 93: Factors Influencing the Threat of Substitutes in the Deodorants Market in the United Kingdom, 2007 134
Figure 94: Drivers of Degree of Rivalry in the Deodorants Market in the United Kingdom, 2007 135
Figure 95: United Kingdom Deodorants Distribution: % Share, by Value, 2007 136
Figure 96: United Kingdom Deodorants Market Value Forecast: $ million, 2007-2012 137
Figure 97: United Kingdom Deodorants Market Volume Forecast: Units million, 2007-2012 138
Figure 98: United States Deodorants Market Value: $ million, 2003-2007 143
Figure 99: United States Deodorants Market Volume: Units million, 2003-2007 144
Figure 100: United States Deodorants Market Segmentation I: % Share, by Value, 2007 145
Figure 101: United States Deodorants Market Segmentation II: % Share, by Value, 2007 146
Figure 102: United States Deodorants Market Share: % Share, by Value, 2007 147
Figure 103: Forces Driving Competition in the Deodorants Market in the United States, 2007 148
Figure 104: Drivers of Buyer Power the Deodorants Market in the United States, 2007 149
Figure 105: Drivers of Supplier Power in the Deodorants Market in the United States, 2007 150
Figure 106: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the United States, 2007 151
Figure 107: Factors Influencing the Threat of Substitutes in the Deodorants Market in the United States, 2007 152
Figure 108: Drivers of Degree of Rivalry in the Deodorants Market in the United States, 2007 153
Figure 109: United States Deodorants Distribution: % Share, by Value, 2007 154
Figure 110: United States Deodorants Market Value Forecast: $ million, 2007-2012 155
Figure 111: United States Deodorants Market Volume Forecast: Units million, 2007-2012 156
Figure 112: Revenues & Profitability: Unilever 160
Figure 113: Revenues & Profitability: Procter & Gamble Company, The 163