Japanscan Market Report: Sports Drinks

Japanscan Market Report: Sports Drinks

Introduction

Regular round up of sports drinks market and product launches in Japan

Scope

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Market Overview 2
After 30 years the sports drink market stagnated in 2006 2
PET bottles are taking share away from cans 3
Leading Manufacturers 3
Top three manufacturers form a stable oligopoly in this mature market 3
Smaller brands are being squeezed out 4
Company Focus: Leading Companies in 2006 5
Coca-Cola Japan: the clear leader in the market 5
Otsuka Pharmaceutical: Pocari Sweat is fighting hard to stay in competition with Aquarius 6
Suntory: Dakara and Gatorade regained ground 7
Asahi: Super H2O is in an uphill battle with the leading three companies 9
APPENDIX 10
Definitions 10
Near water drinks 10
Ask the analyst 10
Datamonitor consulting 10
Disclaimer 10
List of Tables
Table 1: Annual sales of sports drinks (JPY million) 2
Table 2: Container types for sports drinks (kl) 3
Table 3: Sales of sports drinks by market leaders (JPY million) 4
Table 4: Coca-Cola Japan: sales breakdown (JPY million) 5
Table 5: Otsuka Pharmaceutical: sales breakdown (JPY million) 6
Table 6: Suntory: sales breakdown (JPY million) 8
Table 7: Asahi: sales breakdown (JPY million) 9
List of Figures
Figure 1: Major brand leaders and market share from 2003 to 2007 5
Figure 2: Key products and developments: Coca-Cola Aquarius 6
Figure 3: Key products and developments: Otsuka Pharmaceutical Pocari Sweat 7
Figure 4: Key products and developments of Suntory Dakara and Gatorade 8
Figure 5: Key products and developments of Asahi Super H2O 9