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Safe bet: Changing business models and security concerns will sustain industry growth



Abstract

Security Software Publishing in the US

The Security Software Publishing industry has experienced steady growth over the five years to 2016. The explosion of data, a rise in internet enabled solutions and cloud services, and an increase in services conducted online, encouraging consumers to share personal information, are expected to stimulate the industry's expansion. Additionally, as sophisticated criminals in search of a new source of profit dominate the virus creation field, viruses have become more widespread and aggressive. High-profile cyber-attacks targeting retailers, financial institutions and healthcare providers are expected to further stimulate demand for industry products. Security software publishers are expected to race to protect an increasing number of web-enabled devices that communicate with each other from progressively creative and sophisticated criminals.

This industry develops and distributes antivirus, anti-keylogger, spyware removal, encryption and firewall software. Operators in the industry may also provide consulting and technical support related to this software.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Security Software Publishing in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Symantec Corporation

McAfee

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