Digital Photography: Global Markets

  • March 2012
  • -
  • BCC Research
  • -
  • 168 pages

INTRODUCTION

Just 20 years ago very few people understood the opportunity for digital photography, and even fewer people could have foreseen the impact that digital photography would have on related markets. Even fewer would have predicted the rise of the microstock photography market and the proliferation and growth in Internet photo sharing sites. While the impact on the photo processing market could have been predicted, most were surprised by how rapidly digital photography has displaced film. When digital cameras were introduced, the concept of customizing merchandise with personal photographs was in its infancy. A few firms offered customized products to customers who mailed in photographs. The market at that time was constrained by cumbersome and lengthy processes.

Today, the digital photography market—inclusive of cameras, lenses, printers and complementary products—is an industry valued at more than $68 billion. Photography services account for several hundred billion more in revenues and the opportunities for providing these services digitally have become big business.

This analysis of the digital photography market will provide the reader with an understanding of the primary products in the market—namely cameras and lenses; the products to print digital photographs—printers and kiosks; and complementary products closely tied to digital photography—inclusive of storage cards, digital photo frames, and photo editing software.



STUDY GOALS AND OBJECTIVES

The digital photography market can be defined as the products that enable digital photography. This report will review products of the digital photography market and examine other products which have expanded due to the digital photography industry. The objective of the report is to identify the major market segments that are closely related to digital photography and understand how digital photography has impacted those markets. We intend to identify the trends and technologies that are driving these markets. We will look at a number of emerging market applications that are related to or that make use of digital photography. We will examine companies involved in this market and also will do a small analysis on complementary digital photography segments.

REASONS FOR DOING THE STUDY

Since the last publication of this BCC Research report in 2008, the digital photography market has expanded and continued to experience demand from both consumers and professionals. The digital still camera has rapidly come to dominate the photography market over the past 15 years. The dominance of digital photography has dramatically affected a number of related markets including the medical and automotive industries. This report will provide a complete look at the digital photography business and how digital photography has changed some existing markets.

SCOPE AND FORMAT

The digital photography market report will include market sizing and information on major market segments for both camera products and complementary products. Products covered include digital cameras, interchangeable lenses, photo-quality printers, and secondary and ancillary products.

The report provides in-depth analysis of trends in the market, professional photography and photographer’s roles, image editing and management software, photo sharing sites, photo processing, and other forms of photo viewing and storage. In addition, the report will cover a number of applications in the digital market, including the medical visualization, industrial uses, dental applications, security, and traffic and law enforcement market. The report will include a discussion of the digital photo storage market, digital viewing and digital photo manipulation products. Although the video camcorder and scanner markets are related to the digital photography market, this report will not cover those markets.

INTENDED AUDIENCE

This study covers the products and applications associated with the digital photography market. This market is extremely broad and diverse. As a result, this report examines numerous industries, which have their own structures, trends, technologies, products, and applications. It also discusses industry structure and provides a patent analysis related to digital cameras. Product segments covered include the following:

Digital still cameras.
Interchangeable lenses.
Digital photo processing equipment.
Photo-quality printers.
Storage products—digital card storage.
Digital photo frames.
Photo editing software.

This report may be useful to executives and mid-level managers in any industry affected by the digital photography trend as well as industries which are tangentially involved with the ones covered in the report.

METHODOLOGY

The information for this BCC report was obtained through primary and secondary research methodologies. Primary methods include interviews with key representatives in the industry—product development managers, photography professionals, government agencies and departments, and other key representatives involved in the photography industry.

Secondary methods include published literature, investment reports, company literature, and various business journals that focus on digital imaging products and technologies.

Market data for this report pertains to the global market, with regional data included for broad areas: North America, Europe, Asia and Rest of World. All financial information is displayed using U.S. dollars at the manufacturers’ level. The base year of the report is 2011, with historical data provided for 2008, 2009 and 2010, and forecast data provided through 2016. Historical, base year, and forecast data are provided for each of the market segments in the report. Compound annual growth rates (CAGRs) are determined through a compilation of data including past trends, future trends, demographics, manufacturers’ trends, products in research and development, current product growth, and other trends affecting the photography industry. Competitor market share estimates are provided for each market segment for the 2011 base year and for historical years 2008 through 2010.

ANALYSTS

Jeremy Dueck is a photographer and a market research analyst. He owns and operates a portrait studio for family or senior school photos. Jeremy has also worked as a research analyst for six years. His work in market research is focused on the analysis of emerging medical technologies, healthcare information systems, and health-related devices and therapies.

Melissa Elder is an experienced healthcare and device market analyst specializing in prescription pharmaceuticals, nonprescription pharmaceuticals, medical devices, animal health products, and emerging healthcare technologies. Ms. Elder has more than 13 years of experience in the healthcare industry, specializing in market research for the past 10 years. This experience has given her substantial insight into pharmaceutical and medical device market analysis. Her work in the medical community, including emergency room medical training and healthcare information system coordination, has enhanced her ability to provide insight into many healthcare markets.

Table Of Contents

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION 1
STUDY GOALS AND OBJECTIVES 1
REASONS FOR DOING THE STUDY 2
SCOPE AND FORMAT 2
INTENDED AUDIENCE 2
METHODOLOGY 3
ANALYSTS 3
RELATED BCC STUDIES 4
BCC ON-LINE SERVICES 4
DISCLAIMER 5
CHAPTER TWO: SUMMARY 6
DIGITAL PHOTOGRAPHY MARKETS: MAJOR MARKETS
SUMMARY 6
SUMMARY TABLE GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) 7
SUMMARY FIGURE GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
PRODUCT TYPE, 2008?2016 ($ MILLIONS) 7
MARKET COMPETITORS 8
CHAPTER THREE: INDUSTRY OVERVIEW 9
HISTORY OF THE PHOTOGRAPHY INDUSTRY 9
HISTORY OF THE PHOTOGRAPHY … (CONTINUED) 10
HISTORY OF THE PHOTOGRAPHY … (CONTINUED) 11
DIGITAL CAMERA COMPONENTS AND SETTINGS 12
COMPONENTS 12
Lenses 12
Lenses (Continued) 13
Aperture 14
Focal Length 15
TABLE 1 COMPARISON OF FOCAL LENGTHS FOR SELECT CROP
SENSORS AND 35MM CAMERAS (MM) 16
Imaging Sensors 16
RAW Camera Files 17
Processors 17
Video 18
Pixel Count and Image Ratios 18
Dynamic Range and Exposure 19
Graduated Neutral Density Filters 20
High Dynamic Range (HDR) 20
Autofocus Systems 20
Flash and Speedlights 21
CAMERAS 21
Digital Point-and-Shoot 21
Mirrorless Interchangeable Lens Cameras 22
Digital Single Lens Reflex (DSLR) 23
Medium Format 24
Large Format 24
CAMERA SETTINGS 24
TABLE 2 DIGITAL CAMERA SETTINGS 25
TABLE 2 (CONTINUED) 26
PHOTOGRAPHY COMPLEMENTARY PRODUCTS 26
Software 26
Plug-in Software 27
Online Photo Editing Software 27
Printers 27
Home Printers 28
Kiosk-Based Printers 28
Storage Products 29
Hard Drive 29
Flash Drive (USB) 30
CompactFlash and Secure Digital Card 30
Sony Memory Stick 30
TABLE 3 DIGITAL CAMERA MEMORY CARD SPECIFICATIONS 31
END-USER MARKET COMPOSITION 31
COMMERCIAL AND PROFESSIONAL PHOTOGRAPHERS 32
Advertising Photography 33
Editorial and Photojournalism 33
Fashion/Glamour Photography 33
Forensic Photography 33
Portrait and Wedding Photography 33
Wildlife and Landscape Photography 34
AMATEUR AND HOBBY PHOTOGRAPHERS 34
CHAPTER FOUR: ISSUES AFFECTING THE MARKET 35
NUMBER OF PRO/SEMI-PRO PHOTOGRAPHERS 35
ELECTRONIC PORTFOLIOS VERSUS PRINT-BASED
PORTFOLIOS 35
PROFESSIONAL PHOTOGRAPHY INDUSTRY GROWTH IN
THE U S 35
TABLE 4 U S EMPLOYMENT STATISTICS FOR PROFESSIONAL
PHOTOGRAPHERS, 2008?2018 (% BY SEGMENT) 36
WAGES AND LEVEL OF SELF-EMPLOYMENT 36
TABLE 5 AVERAGE ANNUAL PAY FOR U S PHOTOGRAPHERS
COMPARED TO ALL ARTS, DESIGN, ENTERTAINMENT, SPORTS
AND MEDIA OCCUPATIONS 37
INDICATORS FOR PRO OR SEMI-PRO PHOTOGRAPHY
INDUSTRY 37
TABLE 6 INDICATORS FOR THE PROFESSIONAL PHOTOGRAPHER
INDUSTRY, 2008 AND 2009 38
CHANGES IN PHOTOJOURNALISM 38
CONSUMER TRENDS 39
STAYING COMPETITIVE 39
OPPORTUNITIES WITHIN ADVANCED AMATEUR AND
PROSUMER PHOTOGRAPHY 40
TABLE 7 UNIT SALES GROWTH OF INTERCHANGEABLE AND
COMPACT CAMERAS, THROUGH 2011 41
TABLE 8 GLOBAL COMPACT DIGITAL CAMERA SALES BY
COMPANY THROUGH 2011 (UNITS IN MILLIONS) 42
TABLE 9 GLOBAL DIGITAL SLR/MILC CAMERA SALES BY
COMPANY THROUGH 2011 (UNITS IN MILLIONS) 42
RETAIL CHAIN BANKRUPTCIES 43
TABLE 10 U S CAMERA AND PHOTOGRAPHIC STORE BUSINESS
PATTERNS, THROUGH 2010 43
FIGURE 1 U S CAMERA AND PHOTOGRAPHIC STORE BUSINESS
PATTERNS, 2006-2010 (NUMBER) 44
DIGITAL STOCK PHOTOGRAPHY 44
DIGITAL STOCK PHOTOGRAPHY (CONTINUED) 45
CREATIVE COMMONS LICENSES 46
STOCK/MICROSTOCK INDUSTRY TRENDS 47
PHOTOGRAPHY AND THE LAW 48
PHOTO PRINTING 49
TRADITIONAL PHOTO PRINT SEGMENT 49
BACKENDING 49
CUSTOMIZED MERCHANDISE SEGMENT 50
WATERPROOF/SHOCKPROOF CAMERAS 51
DIGITAL APPLICATIONS IN SPECIALIZED INDUSTRIES 51
MEDICAL APPLICATIONS 52
General Medical Applications 52
Robotic-Assisted Surgery 52
Ophthalmic 53
Dental 53
Cosmetic Surgery 53
Medical Records and Documentation 54
INDUSTRIAL/TRANSPORTATION/MILITARY 54
Automobile Applications 54
Traffic Monitoring 54
Battlefield/Surveillance 55
DIGITAL PHOTOGRAPHY AND THE INTERNET 55
INTERNET-BASED PHOTO SHARING SITES 55
TABLE 11 FLICKR USER STATISTICS, 2011 56
Social Media and Photo Display 56
Facebook 56
TABLE 12 FACEBOOK USER STATISTICS, 2011 57
Google+ 57
INTERNATIONAL ECONOMIC INDICATORS 57
BRAZIL 57
CHINA 58
INDIA 59
MEXICO 59
SOUTH KOREA 60
TAIWAN 60
CHAPTER FIVE: TECHNOLOGY 61
NEW TECHNOLOGIES 61
WI-FI?ENABLED CAMERAS 61
LIGHT FIELD CAMERA 62
INCREASING FRAMES-PER-SECOND 63
MEGAPIXELS 63
TOTAL MEGAPIXELS VERSUS PIXEL DENSITY 64
TABLE 13 CAMERA AND MEGAPIXEL COMPARISON 65
Nikon D800/D800e 65
INTERNAL NOISE REDUCTION 65
SENSORS 66
TABLE 14 COMPARISON OF SENSOR SIZES AND CORRESPONDING
SENSOR AREA 66
SENSOR COSTS 67
FOVEON SENSORS 67
HASSELBLAD MULTI-SHOT 67
CMOS VERSUS CCD 68
TABLE 15 CMOS VERSUS CCD SENSOR COMPARISON 68
TABLE 16 USE OF CMOS AND CCD SENSORS BY SELECT
MANUFACTURER, 2012 69
BACKLIT OR BACK-ILLUMINATED CMOS SENSORS 69
AUTOFOCUS LAG 70
SHUTTER LAG 70
IMAGE STABILIZATION 70
IMAGE STABILIZATION (CONTINUED) 71
TRANSLUCENT MIRROR 72
REAL-TIME ADJUSTMENT VIEWING 72
VIDEO 72
3-D VIDEO 73
COMPACT LARGE-SENSOR FIXED-LENS CAMERAS 74
CHAPTER SIX: PATENT ANALYSIS 75
PATENT ANALYSIS 75
PATENTS BY SEGMENT 76
TABLE 17 NUMBER OF PATENTS BY SEGMENT, ALL YEARS, 1976
TO PRESENT 76
FIGURE 2 NUMBER OF PATENTS BY SEGMENT, ALL YEARS, 1976
TO PRESENT 77
TABLE 18 RECENT PATENT EVALUATION BY PRODUCT SEGMENT 78
TABLE 18 (CONTINUED) 79
TABLE 18 (CONTINUED) 80
DIGITAL CAMERA PATENTS 80
TABLE 19 NUMBER OF DIGITAL CAMERA PATENTS AND NUMBER
OF TOTAL COMPANY PATENTS PER ASSIGNEE 80
TABLE 19 (CONTINUED) 81
SILVERBROOK RESEARCH 81
SANYO ELECTRIC 81
FIGURE 3 NUMBER OF PATENTS PER ASSIGNEE INCLUDING
DIGITAL CAMERA PATENTS 82
CANON KABUSHIKI 83
EASTMAN KODAK 83
FUJIFILM CORPORATION 83
DIGITAL CAMERA PATENTS BY YEAR 83
TABLE 20 NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER
YEAR 2000?2011 84
FIGURE 4 NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER
YEAR 2000?2011 84
CHAPTER SEVEN: : MARKET SEGMENTS AND ANALYSIS 85
OVERVIEW OF THE DIGITAL PHOTOGRAPHY MARKET 85
TABLE 21 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
PRODUCT TYPE THROUGH 2016 ($ MILLIONS) 85
FIGURE 5 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
PRODUCT TYPE 2008?2016 ($ MILLIONS) 86
FIGURE 6 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
PRODUCT TYPE, 2011 (% SHARE) 86
FIGURE 6 (CONTINUED) 87
PRODUCT SEGMENTS AND MARKET FORECAST 87
DIGITAL CAMERAS AND LENSES 87
TABLE 22 GLOBAL DIGITAL CAMERA AND LENS MARKET BY
PRODUCT TYPE THROUGH 2016 ($ MILLIONS) 88
FIGURE 7 GLOBAL DIGITAL CAMERA AND LENS MARKET BY
PRODUCT TYPE 2008?2016 ($ MILLIONS) 88
Digital Camera Market 88
Camera Market Overview 89
TABLE 23 GLOBAL DIGITAL CAMERA MARKET BY TYPE,
THROUGH 2016 ($ MILLIONS) 89
FIGURE 8 GLOBAL DIGITAL CAMERA MARKET BY TYPE, 2008?2016
($ MILLIONS) 90
FIGURE 9 GLOBAL DIGITAL CAMERA MARKET BY TYPE, 2011 (%
SHARE) 90
FIGURE 9 (CONTINUED) 91
Interchangeable Lens Market Overview 91
TABLE 24 GLOBAL INTERCHANGEABLE LENS MARKET BY TYPE,
THROUGH 2016 ($ MILLIONS) 91
FIGURE 10 GLOBAL INTERCHANGEABLE LENS MARKET BY TYPE,
2008?2016 ($ MILLIONS) 92
PHOTO PRINTERS, KIOSKS, AND PROCESSING
EQUIPMENT 92
TABLE 25 GLOBAL PHOTO PRINTER, KIOSK AND DIGITAL PHOTO
PROCESSING EQUIPMENT MARKET BY TYPE, THROUGH 2016
($ MILLIONS) 93
FIGURE 11 GLOBAL PHOTO PRINTER, KIOSK AND DIGITAL PHOTO
PROCESSING EQUIPMENT MARKET BY TYPE, 2008?2016 ($
MILLIONS) 93
Printer Market Overview 94
TABLE 26 GLOBAL PRINTER (HARDWARE) MARKET BY TYPE
THROUGH 2016 ($ MILLIONS) 94
FIGURE 12 GLOBAL PRINTER (HARDWARE) MARKET BY TYPE,
2008?2016 ($ MILLIONS) 95
FIGURE 13 GLOBAL PRINTER (HARDWARE) MARKET BY TYPE,
2011 (% SHARE) 95
FIGURE 13 (CONTINUED) 96
Kiosk and Processing Equipment Overview 96
TABLE 27 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO
PROCESSING EQUIPMENT MARKET BY TYPE, THROUGH 2016
($ MILLIONS) 97
FIGURE 14 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL
PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, 2008?2016
($ MILLIONS) 97
FIGURE 15 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL
PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, 2011 (%
SHARE) 98
COMPLEMENTARY PRODUCTS IN DIGITAL
PHOTOGRAPHY 98
Digital Card Storage 99
Digital Photo Frames 99
Photo Editing Software 100
TABLE 28 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCTS MARKET BY TYPE, THROUGH 2016 ($ MILLIONS) 101
FIGURE 16 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCTS MARKET BY TYPE, 2008-2016 ($ MILLIONS) 101
FIGURE 17 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCTS MARKET BY TYPE, 2011 (% SHARE) 102
GLOBAL MARKETS BY GEOGRAPHICAL REGION 102
TABLE 29 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION,
THROUGH 2016 ($ MILLIONS) 103
FIGURE 18 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
REGION, 2008?2016 ($ MILLIONS) 103
FIGURE 19 GLOBAL DIGITAL PHOTOGRAPHY MARKET BY
REGION, 2011 (% SHARE) 104
DIGITAL CAMERA MARKET BY REGION 104
TABLE 30 GLOBAL DIGITAL CAMERA MARKET BY REGION
THROUGH 2016 ($ MILLIONS) 105
FIGURE 20 GLOBAL DIGITAL CAMERA MARKET BY REGION,
2008?2016 ($ MILLIONS) 106
FIGURE 21 GLOBAL DIGITAL CAMERA MARKET BY REGION, 2011
(% SHARE) 106
FIGURE 21 (CONTINUED) 107
DIGITAL CAMERA LENS MARKET BY REGION 107
TABLE 31 GLOBAL INTERCHANGEABLE LENS MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) 108
FIGURE 22 GLOBAL INTERCHANGEABLE LENS MARKET, BY
REGION, 2008-2016 ($ MILLIONS) 108
FIGURE 23 GLOBAL INTERCHANGEABLE LENS MARKET BY
REGION, 2011 (% SHARE) 109
PHOTO PRINTER MARKET BY REGION 109
TABLE 32 GLOBAL PRINTER (HARDWARE) MARKET BY REGION
THROUGH 2016 ($ MILLIONS) 110
FIGURE 24 GLOBAL PRINTER (HARDWARE) MARKET BY REGION,
2008?2016 ($ MILLIONS) 111
FIGURE 25 GLOBAL PRINTER (HARDWARE) MARKET BY REGION,
2011 (% SHARE) 111
FIGURE 25 (CONTINUED) 112
PHOTO KIOSK AND PROCESSING EQUIPMENT MARKET
BY REGION 112
TABLE 33 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO
PROCESSING EQUIPMENT MARKET BY REGION, THROUGH
2016 ($ MILLIONS) 113
FIGURE 26 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL
PHOTO PROCESSING EQUIPMENT MARKET BY REGION,
2008?2016 ($ MILLIONS) 113
FIGURE 27 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL
PHOTO PROCESSING EQUIPMENT MARKET BY REGION, 2011
(% SHARE) 114
DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS
MARKET BY REGION 114
TABLE 34 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCTS MARKET BY REGION, THROUGH 2016 ($ MILLIONS) 115
FIGURE 28 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCTS MARKET BY REGION, 2008?2016 ($ MILLIONS) 115
FIGURE 29 GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY
PRODUCT MARKET BY REGION, 2011 (% SHARE) 116
CHAPTER EIGHT: COMPETITIVE STRUCTURE AND MARKET SHARE 117
COMPANY ACQUISITIONS, COLLABORATIONS AND ALLIANCES 117
PENTAX/RICOH 117
SONY/KONICA/MINOLTA 117
BLACKSTONE GROUP/LEICA AG 117
INDUSTRY PARTICIPANTS BY SEGMENT 118
TABLE 35 MAJOR INDUSTRY PARTICIPANTS BY PRODUCT TYPE 118
TABLE 35 (CONTINUED) 119
FIGURE 30 MAJOR INDUSTRY PARTICIPANTS BY PRODUCT TYPE 119
DIGITAL CAMERA COMPETITIVE ANALYSIS 119
TABLE 36 GLOBAL DIGITAL CAMERA MARKET BY COMPANY
2008?2011 ($ MILLIONS) 120
FIGURE 31 GLOBAL DIGITAL CAMERA MARKET BY COMPANY
2008?2011 ($ MILLIONS) 121
FIGURE 32 GLOBAL SHARE OF THE DIGITAL CAMERA MARKET BY
COMPANY, 2011 (% SHARE) 121
FIGURE 32 (CONTINUED) 122
COMPACT DIGITAL CAMERA COMPETITORS 122
TABLE 37 GLOBAL COMPACT DIGITAL CAMERA MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 123
FIGURE 33 GLOBAL COMPACT DIGITAL CAMERA MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 123
FIGURE 34 GLOBAL COMPACT DIGITAL CAMERA MARKET BY
COMPANY, 2011 (% SHARE) 124
DIGITAL SLR/MILC CAMERA COMPETITORS 124
TABLE 38 GLOBAL DIGITAL SLR/MILC CAMERA MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 125
FIGURE 35 GLOBAL DIGITAL SLR AND MILC MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 126
FIGURE 36 GLOBAL SHARE OF THE DIGITAL SLR AND MILC
MARKET BY COMPANY, 2011 (% SHARE) 126
FIGURE 36 (CONTINUED) 127
DIGITAL CAMERA LENS COMPETITIVE ANALYSIS 127
TABLE 39 GLOBAL INTERCHANGEABLE LENS MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 127
FIGURE 37 GLOBAL INTERCHANGEABLE LENS MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 128
FIGURE 38 GLOBAL SHARE OF THE INTERCHANGEABLE LENS
MARKET BY COMPANY, 2011 (% SHARE) 128
FIGURE 38 (CONTINUED) 129
PHOTO PRINTER COMPETITIVE ANALYSIS 129
TABLE 40 GLOBAL PRINTER (HARDWARE) MARKET BY COMPANY,
2008?2011 ($ MILLIONS) 130
FIGURE 39 GLOBAL PRINTER (HARDWARE) MARKET BY
COMPANY, 2008?2011 ($ MILLIONS) 130
FIGURE 40 GLOBAL SHARE OF THE PRINTER (HARDWARE)
MARKET BY COMPANY, 2011 (% SHARE) 131
PHOTO KIOSK AND PROCESSING EQUIPMENT COMPETITIVE
ANALYSIS 131
TABLE 41 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO
PROCESSING EQUIPMENT MARKET BY COMPANY, 2008?2011 ($
MILLIONS) 132
FIGURE 41 GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL
PHOTO PROCESSING EQUIPMENT MARKET BY COMPANY,
2008?2011 ($ MILLIONS) 132
FIGURE 42 GLOBAL SHARE OF THE PHOTO PRINTER KIOSKS AND
DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY
COMPANY, 2011 (% SHARE) 133
DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS
COMPETITIVE SUMMARY 133
DIGITAL STORAGE PRODUCTS 133
DIGITAL PHOTO FRAMES 134
PHOTO EDITING SOFTWARE 134
CHAPTER NINE: COMPANY PROFILES 135
ADOBE SYSTEMS, INC 135
TABLE 42 ADOBE’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 136
FIGURE 43 ADOBE’S COMPANY REVENUES 2009?2011 ($
MILLIONS) 137
APPLE INC 137
APPLE INC (CONTINUED) 138
TABLE 43 APPLE’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 139
FIGURE 44 APPLE’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 139
CANON, INC 139
TABLE 44 CANON’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 140
FIGURE 45 CANON’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 141
COREL CORPORATION 141
EPSON CORPORATION 142
TABLE 45 EPSON’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 143
FIGURE 46 EPSON’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 143
FUJIFILM HOLDINGS CORPORATION 144
TABLE 46 FUJIFILM’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 145
FIGURE 47 FUJIFILM’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 145
HASSELBLAD AB 146
LEICA CAMERA AG 146
TABLE 47 LEICA’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 147
FIGURE 48 LEICA’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 148
MICRON TECHNOLOGY, INC 148
TABLE 48 MICRON’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 149
FIGURE 49 MICRON’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 150
NIKON CORPORATION 150
TABLE 49 NIKON’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 151
FIGURE 50 NIKON’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 152
PANASONIC CORPORATION 152
TABLE 50 PANASONIC’S COMPANY REVENUES 2009?2011 ($
MILLIONS) 153
FIGURE 51 PANASONIC’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 154
SANDISK CORPORATION 154
TABLE 51 SANDISK’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 155
FIGURE 52 SANDISK’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 156
SEAGATE TECHNOLOGY PLC 156
TABLE 52 SEAGATE’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 157
FIGURE 53 SEAGATE’S COMPANY REVENUES, 2009?2011 ($
MILLIONS) 157
SIGMA CORPORATION 158
SONY CORPORATION 158
TABLE 53 SONY’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 159
FIGURE 54 SONY’S COMPANY REVENUES, 2009?2011 ($ MILLIONS) 160
WESTERN DIGITAL CORP 160
TABLE 54 WESTERN DIGITAL’S COMPANY REVENUES, 2009?2011
($ MILLIONS) 161
FIGURE 55 WESTERN DIGITAL’S COMPANY REVENUES, 2009?2011
($ MILLIONS) 161
APPENDICES 162
APPENDIX I ? LEADING MANUFACTURERS AND AFFILIATED
COMPANIES 162
ADOBE SYSTEMS INC 162
ALTEK CORPORATION 162
APPLE, INC 162
BROTHER INDUSTRIES, LTD 162
CANON, INC 162
CASIO COMPUTER CO , LTD 163
COREL CORPORATION 163
ELECTROPHYSICS CORP 163
EPSON CORPORATION 163
FOVEON, INC 163
FUJIFILM HOLDINGS CORPORATION 163
HASSELBLAD AB 164
HEWLETT-PACKARD CO 164
INTUITIVE SURGICAL, INC 164
KODAK CO 164
LEICA CAMERA AG 164
LEXMARK INTERNATIONAL INC 164
LYTRO, INC 165
MAMIYA DIGITAL IMAGING CO , LTD 165
MICRON TECHNOLOGY, INC 165
NIKON CORPORATION 165
NORITSU AMERICA 165
OLYMPUS CORPORATION 165
OMNIVISION TECHNOLOGIES, INC 165
PANASONIC CORPORATION 166
PENTAX 166
PHASE ONE A/S 166
QUALCOMM, INC 166
RICOH COMPANY, LTD 166
RITEK CORPORATION 166
SAMSUNG ELECTRONICS CO , LTD 166
SANDISK CORPORATION 167
SANYO ELECTRIC CO 167
SEAGATE TECHNOLOGY PLC 167
SIGMA CORPORATION 167
SILVERBROOK RESEARCH PTY LTD 167
SONY CORPORATION 167
TAMRON CO , LTD 167
TOPCON MEDICAL SYSTEMS, INC 168
VIVITAR (SAKAR INTERNATIONAL INC ) 168
WESTERN DIGITAL CORP 168
XEROX CORPORATION 168
APPENDIX II ? RELEVANT ASSOCIATIONS AND
ORGANIZATIONS 168
NATIONAL PRESS PHOTOGRAPHERS ASSOCIATION 168
PROFESSIONAL PHOTOGRAPHERS OF AMERICA 168
WPPI (WEDDING AND PORTRAIT PHOTOGRAPHERS
INTL ) 168

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