US Lawn & Garden Consumables Market

  • July 2014
  • -
  • Freedonia
  • -
  • 325 pages

US demand to grow 3.7%per annum through 2018

Demand for packaged lawn and garden consumables in the US is forecast to rise 3.7 percent annually to $9.5 billion in2018. Growth will be boosted by continued recovery in new home construction. Participation rates in do-it-yourself (DIY)gardening and lawn maintenance activitie sare also expected to rise marginally, following a decade of steady declines. Outside of the residential market, gains will be supported by improving economic conditions allowing businesses to place more emphasis on landscaping activities.

New home construction to benefit residential market

Demand in the residential market will be boosted by increased new home construction and rising personal incomes. DIY users in the residential segment will increasingly favor ready-to-use, value added formulations, often in the form of combination products such as pesticide and fertilizer blends or soil and fertilizer mixtures. In the professional segment, lawn and garden consumable demand is expected to rise as households become more able to afford professional landscaping services, often in addition to DIY lawn and garden care. Golf courses, the second largest market for lawn and garden consumables, are expected to represent a declining share of demand asreductions in overall golf course acreage partially offset a transition to moreenvironmentally friendly, higher priced products. In the remaining markets for lawn and garden consumables, demand will be supported by factors such as increased government spending, and improving economic conditions which will allow businesses to increase their landscaping expenditures.

Gardening applications to outpace lawn & other uses

Gardens are often perceived by consumers as being more environmentally sustainable than lawns, and interest in vegetable gardening in particular has expanded as many consumers consider vegetable gardening to be an enjoyable hobby and a practical method to reduce grocery expenses. As a result, demand for packaged consumables in gardening applications is expected to outpace demand in lawn and other applications. The greater availability of products specifically for use in flower or vegetable gardening will support continued interest in the consumer segment. The introduction of new formulations and blends of pesticides, fertilizers, and growing media and specially developed seed varieties will contribute to rising sales in this segment. Demand for lawn care consumables is expected to recover from the limited growth seen in the 2008-2013period, when economic difficulties made lawn care less of a priority. The increased availability of value-added, easy-to-use products is expected to boost the number of applications of pesticides and fertilizers over the course of the growing season.

South & West regions to exhibit healthiest growth

Growth in demand for lawn and garden consumables is expected to improve in every region of the US through 2018.Faster population growth and stronger recoveries in the regional economies and housing markets will contribute to healthier gains in lawn and garden consumable demand in the South and West, while growth in the Northeast and Midwest is expected to be more modest. The South will remain the most significant regional market for lawn and garden consumables, due to its large population and number of golf courses in the region.

Study coverage

Details on these and other findings are found in Lawn & Garden Consumables, an upcoming industry study, that presents historical demand data (2003, 2008, 2013) and forecasts for 2018 and 2023 by product, formulation, market, application, end user and US region. The study also considers market environment factors, evaluates company market share and profiles key US industry suppliers.

Table Of Contents

TABLE OF CONTENTS

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Demographic Trends 9
Consumer Income and Spending Patterns 13
Housing Outlook 16
Nonresidential Building Trends 21
Lawn and Garden Market Overview 25
Home Gardening Activity Outlook 28
Landscaping and Lawn Care Industry Outlook 32
Golf Course Outlook 34
Agrochemical Market Overview 36
Organic Gardening Outlook 39
Regulatory and Environmental Issues 42
Pesticides 43
Other Lawn and Garden Consumables 46
Raw Materials 48
Pricing Trends 50
Historical Market Trends 53
International Activity and Foreign Trade 56

III. PRODUCTS 58
General 58
Fertilizer 61
Media, Formulations, and Type 64
Organic 67
Applications and Markets 70
Pesticides 72
Herbicides 77
Insecticides 80
Other Pesticides 84
Organic 87
Growing Media 89
Packaged Soil 92
Soil Amendments 95
Compost 96
Peat 98
Perlite and Other Soil Amendments 99
Seeds 100
Grass and Turf Seed 103
Other Seeds 105
Mulch 107
Other 113

IV. MARKETS, APPLICATIONS, and END USERS 115
Markets 115
Residential 117
Golf Courses 122
Government and Institutional 126
Commercial and Industrial 128
Other Markets 130
Applications 133
Lawn and Turf Care 135
Gardens and Borders 140
Other Applications 143
End Users 144
Consumer/DIY 146
Professional 148
Lawn Care and Landscaping Service Firms 150
Other Professional End Users 152

V. REGIONAL MARKETS 154
General 154
Regional Demographic and Economic Trends 155
Regional Population Patterns 155
Regional Economic Trends 158
Regional Housing Trends 161
Regional Lawn and Garden Consumables Demand 164
Northeast 166
Midwest 168
South 171
West 174

VI. INDUSTRY STRUCTURE 177
General 177
Market Share 180
Consumer Products 181
Professional Products 185
Industry Restructuring 189
Competitive Strategies 192
Brand Name Recognition 192
Marketing 195
Conventional Advertising 195
Strategic Media Partnerships 196
Internet 197
Other 197
Packaging 198
Product Line Expansion 199
Product Focus 201
Cooperative Agreements 202
Manufacturing 204
Distribution Channels 206
Retail Distribution 206
Home Centers 207
Mass Merchandisers 208
Garden Centers 209
Mail Order/Internet 210
Other 211
Professional Market Distribution 212
Direct Sales 213
Professional Service Firms 214
Agricultural Chemical Distributors 214
Other 214
Company Profiles 215
Ace Hardware Corporation 216
AE McKenzie, see Plantation Products
Agrium Incorporated 217
AMBRANDS, see Central Garden and Pet
Amrep, see Zep
Andersons Incorporated 222
APEX Nursery Fertilizer, see Simplot (JR)
BASF SE 225
Bayer AG 230
BEST Turf Fertilizer, see Simplot (JR)
Bonide Products Incorporated 236
Burpee (W. Atlee) and Company 239
Central Garden and Pet Company 240
Conrad Fafard, see Sun Gro Horticulture
Darling International Incorporated 247
Deere and Company 249
Dow Chemical Company 251
DuPont (EI) de Nemours 254
The Emery-Waterhouse, see Ace Hardware
Espoma Company 256
Ferry-Morse Seed, see Plantation Products
FMC Corporation 258
Gardens Alive! Incorporated 262
Grant Laboratories, see Central Garden and Pet
Griffin Industries, see Darling International
Haifa Chemicals Limited 264
Home Depot Incorporated 265
Jacklin Seed, see Simplot (JR)
Jiffy International AS 267
Land O’Lakes Incorporated 269
Lebanon Seaboard Corporation 271
Lilly Miller Brands, see Central Garden and Pet
Liquid Fence, see Spectrum Brands Holdings
Lowe’s Companies Incorporated 275
Matrix Turf Solutions, see Land O’Lakes
McLaughlin Gormley King, see Sumitomo Chemical
Monsanto Company 277
Pennington Seed, see Central Garden and Pet
Plantation Products LLC 280
Precision Turf and Chemical, see Land O’Lakes
Premier Tech Limited 282
Royal Barenbrug Group 285
Scootney Springs Seed, see Simplot (JR)
Scotts Miracle-Gro Company 287
Sears Holdings Corporation 296
Seminis Vegetable Seeds, see Monsanto
ServiceMaster Company 297
Simplot (JR) Company 298
Spectrum Brands Holdings Incorporated 302
Sumitomo Chemical Company Limited 306
Sun Gro Horticulture Incorporated 311
Syngenta AG 315
Tech Pac, see Central Garden and Pet
TurfCare Supply Corporation 318
United Industries Home and Garden, see Spectrum
Brands Holdings
Valent USA, Sumitomo Chemical
Winfield Solutions, see Land O’Lakes
Woodstream Corporation 319
Zep Incorporated 322
Other Companies Mentioned in Study 324


LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population and Households 13
3 Personal Consumption Expenditures 16
4 New Housing Indicators 21
5 Nonresidential Building Stock and Building Space 25
6 Lawn and Garden Sales and Service Revenues 28
7 Consumer Lawn and Garden Retail Expenditures 32
8 Landscaping and Lawn Care Indicators 34
9 Golf Courses and Acreage 36
10 Agrochemical Demand 39
11 Organic Gardening Product Sales 42
12 Lawn and Garden Chemical Raw Materials Demand 49
13 Lawn and Garden Consumables Prices 53
14 Lawn and Garden Consumables Market, 2003-2013 55
SECTION III -- PRODUCTS
1 Lawn and Garden Consumables Demand by Type
and Formulation 60
2 Fertilizer Demand in Lawn and Garden Applications 64
3 Fertilizer Demand in Lawn and Garden Applications
by Media and Type 67
4 Organic Fertilizer Demand in Lawn and Garden Applications 69
5 Lawn and Garden Fertilizer Demand by Application and Market 72
6 Pesticide Demand in Lawn and Garden Applications 76
7 Herbicide Demand in Lawn and Garden Applications 80
8 Insecticide Demand in Lawn and Garden Applications 84
9 Other Pesticide Demand in Lawn and Garden Applications 87
10 Organic Pesticide Demand in Lawn and Garden Applications 89
11 Growing Media Demand in Lawn and Garden Applications 92
12 Packaged Soil Demand in Lawn and Garden Applications
by Type and Formulation 94
13 Packaged Soil Amendment Demand in Lawn and Garden
Applications by Type 96
14 Seed Demand in Lawn and Garden Applications 102
15 Mulch Demand in Lawn and Garden Applications 112
16 Other Consumables Demand in Lawn and Garden Applications 114
SECTION IV -- MARKETS, APPLICATIONS, and END USERS
1 Lawn and Garden Consumables Demand by Market 116
2 Residential Market for Lawn and Garden Consumables 121
3 Golf Course Market for Lawn and Garden Consumables 125
4 Government and Institutional Market for Lawn and Garden
Consumables 128
5 Commercial and Industrial Market for Lawn and Garden
Consumables 130
6 Other Markets for Lawn and Garden Consumables 133
7 Lawn and Garden Consumables Demand by Application 135
8 Lawn and Turf Care Applications for Lawn and Garden
Consumables 139
9 Garden and Border Applications for Lawn and Garden
Consumables 142
10 Other Applications for Lawn and Garden Consumables 144
11 Lawn and Garden Consumables Demand by End User 146
12 Consumer/DIY Market for Lawn and Garden Consumables 148
13 Professional Market for Lawn and Garden Consumables 150
14 Lawn Care and Landscaping Service Firm Users of Lawn
and Garden Consumables 152
15 Other Professional End Users of Lawn
and Garden Consumables 153
SECTION V -- REGIONAL MARKETS
1 Population by Region 158
2 Gross Domestic Product by Region 161
3 Regional Housing Indicators 164
4 Lawn and Garden Consumables Demand by Region 166
5 Northeast Demand for Lawn and Garden Consumables 168
6 Midwest Demand for Lawn and Garden Consumables 171
7 South Demand for Lawn and Garden Consumables 174
8 West Demand for Lawn and Garden Consumables 176
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn and Garden Consumables Sales by Company, 2013 178
2 Selected Acquisitions and Divestitures 190
3 Selected Cooperative Agreements 204


LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Lawn and Garden Consumables Market, 2003-2013 55
SECTION III -- PRODUCTS
1 Lawn and Garden Consumables Demand by Type, 2013 61
SECTION IV -- MARKETS, APPLICATIONS, and END USERS
1 Lawn and Garden Consumables Demand by Market, 2013 117
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn and Garden Consumables Market Share, 2013 181
2 Consumer Lawn and Garden Consumables Market Share, 2013 182
3 Professional Lawn and Garden Consumables Market
Share, 2013 186

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