US Lawn & Garden Consumables Market

  • May 2012
  • -
  • Freedonia
  • -
  • 318 pages

US demand to rise 3.3% annually through 2016

Demand for packaged lawn and garden consumables is projected to increase 3.3 percent annually to nearly $9 billion in 2016. Gains will be boosted by the ongoing economic recovery and a rebound in residential construction activity following a decline of historic proportions. Moreover, the participation rate for lawn and garden activities is projected to increase following a downturn precipitated by the 2007-2009 recession.

Pesticides, fertilizers to remain largest segments

Pesticides and fertilizers will remain the largest product types in the lawn and garden consumables market. Volume increases for fertilizers will be driven by the recovery of the housing market, which will create demand for fertilizers used in conjunction with new lawn installations, as well as in rehabilitating lawns on properties that have been vacant for long periods of time. Product innovations such as specialized spreaders designed to fit precisely with fertilizer, seed and pesticide packaging will also boost advances, particularly among homeowners who are casual participants in lawn and garden activity. The pesticide product mix will be influenced by concerns about user safety and long-term environmental impact. Such concerns will contribute to faster growth for natural and organic lawn and garden products, including pesticides.

Growing media, seeds, mulch to see good gains

Growing media, seeds, and mulch will see above average gains, based primarily on the overall recovery of the lawn and garden market, as well as the success of premium soil formulations. In addition, a trend toward larger garden and landscaping beds in order to reduce lawn sizes will provide opportunities for growing media. The rebound in new home construction will promote sales of grass seed for the installation of new lawns. However, a desire for smaller lawns, or at least less grass cover, will limit gains somewhat. A renewed interest in food gardening will also provide opportunities for seeds. Mulch will also benefit from renewed garden and landscaping activity, and is expected to post gains comparable to the overall average through 2016. The continued penetration of higher-value products such as colored and rubber mulch will be among the factors driving demand.

Western US to remain most significant regional market

Growth in each geographic region is expected to be an improvement over the market’s performance in the 2006-2011 period, during which both a recession and a collapse of the US housing market occurred. The Southern region is projected to register above-average gains, due to faster population growth created in part by in-migration from elsewhere in the US, a somewhat stronger economic performance, and a less developed professional market. The Western region will remain by far the most significant regional market for lawn and garden consumables, due to similar demographic advantages enjoyed by the South, as well as the large numbers of golf courses in California and other Western states.

Study coverage

This upcoming industry study, Lawn & Garden Consumables, presents historical demand data (2001, 2006, 2011) and forecasts for 2016 and 2021 by product, formulation, market, application, end user and US region. The study also considers market environment factors, evaluates company market share and profiles more than 30 industry competitors.

Table Of Contents


TABLE OF CONTENTS

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Outlook 5
Demographic Trends 8
Consumer Income and Spending Patterns 12
Housing Outlook 15
Nonresidential Building Trends 20
Lawn and Garden Market Overview 24
Home Gardening Activity Outlook 27
Landscaping and Lawn Care Industry Outlook 31
Golf Course Outlook 33
Agrochemical Market Overview 35
Organic Gardening Outlook 38
Regulatory and Environmental Issues 41
Pesticides 42
Other Lawn and Garden Consumables 45
Raw Materials 47
Pricing Issues 48
Historical Market Trends 51
International Activity and Foreign Trade 54

III. PRODUCTS 56

General 56
Pesticides 59
Herbicides 63
Insecticides 66
Other Pesticides 70
Organic 73
Fertilizer 75
Media, Formulations, and Type 78
Organic 81
Applications and Markets 84
Seeds 86
Grass and Turf Seed 89
Other Seeds 92
Growing Media 94
Packaged Soil 97
Soil Amendments 100
Compost 102
Peat 104
Other Soil Amendments 105
Mulch 106
Other 112

IV. MARKETS, APPLICATIONS, and END USERS 114

Markets 114
Residential 116
Golf Courses 120
Government and Institutional 124
Commercial and Industrial 126
Other Markets 128
Applications 131
Lawn and Turf Care 132
Gardens and Borders 137
Other Applications 139
End Users 141
Consumer/DIY 142
Professional 144
Lawn Care and Landscaping Service Firms 146
Other Professional End Users 148

V. REGIONAL MARKETS 150

General 150
Regional Demographic and Economic Trends 151
Regional Population Patterns 151
Regional Economic Trends 153
Regional Housing Trends 156
Regional Lawn and Garden Consumables Demand 158
Northeast 160
Midwest 162
South 164
West 166

VI. INDUSTRY STRUCTURE 170

Industry Composition 170
Market Share 172
Consumer Products 174
Professional Products 178
Industry Restructuring 181
Competitive Strategies 183
Brand Name Recognition 184
Marketing 186
Conventional Advertising 187
Strategic Media Partnerships 188
Internet 189
Other 189
Packaging 190
Product Line Expansion 190
Product Focus 192
Cooperative Agreements 193
Manufacturing 195
Distribution Channels 197
Retail Distribution 197
Home Centers 198
Mass Merchandisers 199
Garden Centers 200
Mail Order/Internet 201
Other 202
Professional Market Distribution 204
Direct Sales 204
Professional Service Firms 205
Agricultural Chemical Distributors 205
Other 206
Company Profiles 206
Ace Hardware Corporation 207
AE McKenzie, see Jiffy International
Agrium Incorporated 208
AMBRANDS, see Central Garden and Pet
Andersons Incorporated 213
APEX Nursery Fertilizer, see Simplot (JR)
BASF SE 216
Bayer AG 221
BEST Turf Fertilizer, see Simplot (JR)
Bonide Products Incorporated 227
Burpee (W. Atlee) and Company 230
Central Garden and Pet Company 231
Conrad Fafard, see Syngenta
Crop Production Services, see Agrium
Darling International Incorporated 238
Deere and Company 239
Dow Chemical Company 241
DuPont (EI) de Nemours 243
Espoma Company 245
Ferry-Morse Seed, see Jiffy International
FMC Corporation 247
Gardens Alive! Incorporated 251
Grant Laboratories, see Central Garden and Pet
Green Light, see Sumitomo Chemical
Griffin Industries, see Darling International
Haifa Chemicals Limited 253
Home Depot Incorporated 254
International Mineral Technologies, see Agrium
Jacklin Seed, see Simplot (JR)
Jiffy International AS 255
John Deere Landscapes, see Deere
Kmart Holding, see Sears Holdings
Land O’ Lakes Incorporated 257
Lebanon Seaboard Corporation 259
Lilly Miller Brands, see Central Garden and Pet
Liquid Fence Company 263
Loveland Products, see Agrium
Lowe’s Companies Incorporated 265
McLaughlin Gormley King Company 266
Monsanto Company 267
Not Tonight Deer! 270
Pennington Seed, see Central Garden and Pet
Premier Tech Limited 271
Royal Barenbrug Group 274
Scotts Miracle-Gro Company 276
Sears Holdings Corporation 285
Seminis Vegetable Seeds, see Monsanto
Senoret Chemical, see Woodstream
ServiceMaster Company 286
Simplot (JR) Company 287
Spectrum Brands Holdings Incorporated 291
Sumitomo Chemical Company Limited 294
Sun Gro Horticulture Incorporated 300
Syngenta AG 303
Tech Pac, see Central Garden and Pet
TETRA Micronutrients, see Agrium
TurfCare Supply Corporation 308
Valent BioSciences, see Sumitomo Chemical
Valent USA, see Sumitomo Chemical
Wal-Mart Stores Incorporated 309
Winfield Solutions, see Land O’ Lakes
Woodstream Corporation 311
Zep Incorporated 314
Other Companies Mentioned in the Study 317

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population and Households 12
3 Personal Consumption Expenditures 15
4 New Housing Indicators 20
5 Nonresidential Building Stock and Building Space 24
6 Lawn and Garden Sales and Services Revenues 27
7 Consumer Lawn and Garden Retail Expenditures 31
8 Landscaping and Lawn Care Indicators 33
9 Golf Courses and Acreage 35
10 Agrochemical Demand 38
11 Organic Gardening Product Sales 41
12 Lawn and Garden Chemical Raw Materials Demand 48
13 Lawn and Garden Consumables Prices 51
14 Lawn and Garden Consumables Market, 2001-2011 53

SECTION III -- PRODUCTS

1 Lawn and Garden Consumables Sales by Type and Formulation 58
2 Pesticide Sales in Lawn and Garden Applications 62
3 Herbicide Sales in Lawn and Garden Applications 66
4 Insecticide Sales in Lawn and Garden Applications 70
5 Other Pesticide Sales in Lawn and Garden Applications 73
6 Pesticide Sales in Lawn and Garden Applications
by Formulation 75
7 Fertilizer Sales in Lawn and Garden Applications 78
8 Fertilizer Sales in Lawn and Garden Applications by Media
and Type 81
9 Fertilizer Sales in Lawn and Garden Applications by Formulation 84
10 Lawn and Garden Fertilizer Sales by Application and Market 86
11 Seed Sales in Lawn and Garden Applications 89
12 Growing Media Sales in Lawn and Garden Applications 97
13 Packaged Soil Sales in Lawn and Garden Applications
by Type and Formulation 100
14 Packaged Soil Amendment Sales in Lawn and Garden
Applications by Type 102
15 Mulch Sales in Lawn and Garden Applications 111
16 Other Consumables Sales in Lawn and Garden Applications 113

SECTION IV -- MARKETS, APPLICATIONS, and END USERS

1 Lawn and Garden Consumables Sales by Market 115
2 Residential Market for Lawn and Garden Consumables 120
3 Golf Course Market for Lawn and Garden Consumables 123
4 Government and Institutional Market for Lawn and Garden
Consumables 126
5 Commercial and Industrial Market for Lawn and Garden
Consumables 128
6 Other Markets for Lawn and Garden Consumables 130
7 Lawn and Garden Consumables Sales by Application 132
8 Lawn and Turf Care Applications for Lawn and Garden
Consumables 136
9 Garden and Border Applications for Lawn and Garden
Consumables 139
10 Other Applications for Lawn and Garden Consumables 141
11 Lawn and Garden Consumables Sales by End User 142
12 Consumer/DIY Market for Lawn and Garden Consumables 144
13 Professional Market for Lawn and Garden Consumables 146
14 Lawn Care and Landscaping Service Firm Market for Lawn
and Garden Consumables 148
15 Other Professional Markets for Lawn and Garden
Consumables 149

SECTION V -- REGIONAL MARKETS

1 Population by Region 153
2 Gross Domestic Product by Region 155
3 Regional Housing Indicators 158
4 Lawn and Garden Consumables Sales by Region 160
5 Northeast Demand for Lawn and Garden Consumables 162
6 Midwest Demand for Lawn and Garden Consumables 164
7 South Demand for Lawn and Garden Consumables 166
8 West Demand for Lawn and Garden Consumables 169

SECTION VI -- INDUSTRY STRUCTURE

1 US Lawn and Garden Consumables Sales by Company, 2011 171
2 Selected Acquisitions and Divestitures 182
3 Selected Cooperative Agreements 195

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Lawn and Garden Consumables Market, 2001-2011 54
SECTION III -- PRODUCTS
1 Lawn and Garden Consumables Sales by Type, 2011 59
SECTION IV -- MARKETS, APPLICATIONS, and END USERS
1 Lawn and Garden Consumables Sales by Market, 2011 116
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn and Garden Consumables Market Share, 2011 174
2 Consumer Lawn and Garden Consumables Market Share, 2011 175
3 Professional Lawn and Garden Consumables Market Share, 2011 179

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