World Motorcycles, Scooters & Mopeds Markets

World Motorcycles, Scooters & Mopeds Markets

This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units. The specific product segments discussed are Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. The report profiles 214 companies including many key and niche players worldwide such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding, Harley-Davidson, Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India, Hyosung Motors & Machinery Inc., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

UCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Product Definitions and Scope of Study I-3
Review of Product Segments I-3
Motorcycles I-3
Scooters I-3
Mopeds I-4


II. EXECUTIVE SUMMARY

1. Outlook II-1

2. Overview II-2
Worldwide Two-Wheeler Industry Profile II-2
Motorcycle - A Versatile Machine II-2

3. Competitive Analysis II-4
Industry Marked by Intense Competition II-4
Developed Nations Vs Developing Nations - Disparate Preferences II-4
Developing Countries in Asia Exhibit Favorable Demographics II-4
Market Leaders Cruising Ahead II-4
Leading Players in the World Powered Two- Wheeler Market II-5
Table 1: Leading Players in the Worldwide Powered Two-Wheeler
Market (2005) - Percentage Breakdown by Volume Sales for
Honda, Yamaha, Suzuki, Ducati and Others (includes
corresponding Graph/Chart) II-5
Heavy Motorcycle Segment II-6
Table 2: Leading Manufacturers of 651+cc Motorcycles in North
America (2005) - Percentage Breakdown by Sales Volume for
Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, BMW and
Others (includes corresponding Graph/Chart) II-6

Table 3: Leading Manufacturers of 651+cc Motorcycles in
Europe (2005) - Percentage Breakdown by Sales Volume for
Honda, Yamaha, Suzuki, BMW, Kawasaki, Harley-Davidson,
Ducati, Triumph and Others (includes corresponding
Graph/Chart) II-6

Table 4: Leading Manufacturers of 651+cc Motorcycles in
Asia-Pacific (Including Japan) for 2005 - Percentage
Breakdown by Sales Volume for Harley-Davidson, Honda,
Kawasaki, Yamaha, Suzuki, Ducati, BMW and Others (includes
corresponding Graph/Chart) II-7
Market Winning Strategies - An Overview II-7
Expansion of Product Range II-7
Focus on Manufacturing High-Quality Products II-7
Increased Marketing Efforts II-7
Emphasis on Modern Store Design and Display Techniques II-7
Importance of After-Sales Service II-7

4. Global Majors - A Strategic Insight II-8
Harley Davidson Inc. (US) II-8
Harley - SWOT Analysis II-8
HDI - Strategies and Problems II-8
Japanese Majors - A Strategy Comparison II-9

5. Current & Future Analysis II-11
Segmental Analysis II-11
Motorcycles II-11
Scooters II-11
Mopeds II-12

6. Market Drivers II-13
Government Policies and Regulatory Environment II-13
Price and Credit Facilities II-13
Rising Income Levels and Urbanization II-13
Fuel-Efficiency II-13
Other Factors Driving 2-Wheeler Demand II-13
Parts & Accessories: Playing a Crucial Role in the Motorcycle
Industry II-14

7. Market Issues and Trends II-15
China Destroying Asia’s Competitiveness II-15
Scooters - Europe Dominates US II-15
Europe and US Scooters Market - Regulations Dictate Market Demand II-15
Capacity Expansions - Order of the Day II-16
A Trend Towards Product Differentiation II-16
Product Launches in Pipeline for North American Market (2007
/2008) II-16
Product Launches in Pipeline for Indian Market (2007-08) II-17
Baby Boomers Contributing to Significant Demand II-17
‘Cycloscooters’ Penetrate the European Market II-17
Dealer and Consumer Incentive Programs II-17
Environmental Considerations - Taking a Front Seat II-18
Expansion of Brand Equity Through Selective Licensing Agreements II-18
Price Competition Expected to Pick Up II-18
Changing Consumer Perceptions in Developing Countries II-18
Motorcycle Emission Standards in Europe II-18

8. Distribution Dynamics II-20
Promotional Activities II-20
Trade Shows II-20
Dealer Programs II-20
Special Fall/Winter Programs II-20
Regional Promotional Activities II-20

9. Historic Review II-21
Segmental Analysis for the Period 1994-2000 II-21
Motorcycles II-21
Scooters II-21
Mopeds II-21
Regional Analysis - A Historic Review II-21
The Transformation II-21
The Competition II-22
Tilt of Balance II-22
North America II-23
Japan II-23
Asia-Pacific II-23

10. Environmental Concerns II-24

11. Product Profile II-25
Motorcycles - A Way of Life & Attitude II-25
The Heavyweight Class: A Sumo Wrestler on the Road II-25
Standard Class II-25
Performance Class II-25
Touring II-25
Sport Touring II-26
Supersport II-26
Cruiser II-26
Custom II-27
The Non-Heavyweight Class II-27
Street Motorcycles II-27
Dirt Bikes II-27
Scooter: A Specially Designed Motorcycle II-27
Scooter - The Term Defined II-27
Facts at a Glance II-28
Differentiating Scooters From Mopeds II-29
The Difference Between Scooters and Motorcycles II-29
Scooter-The Advantage Factor II-30
Scooters - Ride Them Fast II-30
Scooters - A Historical Perspective II-30
Scope for New Concepts II-31
Mopeds: Losing their Prominence II-31
Differentiating Motorcycles, Scooters and Mopeds II-31
Two-Strokes and Four-Strokes II-32
Two-stroke Engine Vs. Four-stroke Engine II-32
Two Wheeler Category Definitions: By Style II-32
Electrifying Your Ride on Two-Wheels II-33

12. Product Introductions/Innovations II-34
Suzuki Introduces Address 125 Scooter II-34
Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature II-34
Piaggio Introduces Hybrid Scooter II-34
Suzuki Launches RM250 Enduro Motorcycle II-34
Aprilia Launches New Scarabeo 125/200cc II-34
EVT Launches Z-20 Electric Scooter Range II-35
Brammo Introduces the Enertia Electric Motorcycle II-35
Yamaha Introduces YZ250F and YZ450F Racing Bikes II-35
Suzuki Introduces New V-Strom 650X in the United Kingdom II-35
Vento Motorcycles Launches LI-Series Performance- Oriented
Scooters II-36
Buell Introduces Liquid-Cooled 1125R Sportbike II-36
Aprilia Launches SportCity 250 Scooter in the US II-36
Ducati Introduces World Superbike 1098 R II-37
Star Motorcycles Launches 2007 V Star 1300 II-37
Yamaha Introduces the Latest Entry Level YFM250R Sports ATV II-37
Kinetic Sanyang Launches Scooterette II-37
Kymco Canada Launches a Range of the Latest ATVs, Scooters,
and Motorcycles II-37
ZAP Launches the Latest ZAPINO Electric Scooter II-38
Hero Honda Introduces Splendor NXG II-38
Yamaha Rolls Out New Gladiator II-38
Vectrix Introduces Super-Scooter II-38
KTM Launches New 2008 KTM EXC Models II-39
Malaguti Introduces New Phantom F12 R II-39
TVS Introduces 'StaR Sport' II-39
Piaggio Launches Carnaby II-39
Bajaj Introduces ‘Pulsar' DTS-i II-40
Piaggio to Launch New Scooter Models II-40
Yamaha Plans New Product Launches II-41
Suzuki India Plans Hayabusa for India II-41
LML Presents Vespa NV SPL and Select II II-41
TVS Motor Launches 100cc-plus Scooter II-41
Tank Sports Launches Second Green Bike II-41
Harley-Davidson Launches XL 1200N Nightster II-42
Suzuki Introduces Four New Variants of Motorcycles II-42
Bajaj Launches Bajaj Kristal DTSi II-42
BMW to Launch Six New Models of Motorcycles II-42
Kawasaki Launches Two New Cruiser Models II-43
KTM Launches Street Legal EXC Enduros and New 990 Superduke in
Canada II-43
Malaguti Launches Two New Scooters - Centro and Power II-43
Honda Introduces Latest S-Wing 125 Scooter II-44
Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle II-44
Roehr Motorcycles Launches V-Roehr 1130 Superbike II-44
Kawasaki Unveils New ESTRELLA in Japan II-44
Vespa Launches Advanced Vespa S II-45
Hyosung Expands Product Line, Enters UK Market II-45
Bajaj Rolls Out "Platina" A 100cc Motorcycle II-45
Honda Unveils New Series of Forza Scooters II-45
Honda Unleashes New 4 Wheel Scooter-Monpal ML200 II-46
Hero Honda Launches Fuel Efficient Glamour FI II-46
Yamaha Introduces Yamaha ASV-3 II-46
Bajaj Plans Launch of 5 New Two-Wheelers II-46
Vespa Introduces Vintage Scooter Collection II-46
Harley-Davidson CVO Launches FXSTSSE Screamin' Eagle Softail
Springer Bike II-46
Suzuki India Introduces Suzuki Zeus Motorcycle in India II-47
Harley-Davidson CVO Introduces FLHTCUSE2 Screamin' Eagle Ultra
Bike II-47
Honda Introduces New 4-Wheel Scooter Monpal ML200 II-47
Kinetic Motors Introduces Kinetic Blaze in India II-47
Hero Honda Launches Passion Plus II-48
Piaggio Launches Two Varieties of Hybrid Plug- In Piaggio HyS
Scooters II-48
Harley-Davidson CVO Launches FXDSE Screamin' Eagle Dyna II-48
MODENAS Launches X-CITE, Malaysia’s First 130cc Moped II-49
Harley-Davidson CVO Introduces Screamin' Eagle Road King
Motorcycle II-49
Golden Technologies Adds New Scooter to Buzzaround Line II-49
Malaguti Launches New MADISON 3 II-49
Segway Launches New x2 and i2 Scooters II-50
TVS Motor Introduces Victor GLX II-50
Malaguti Rolls Out GT 500 Euro 3 Scooter II-50
Kinetic Motor to Enter Japanese Market with Blaze II-51
Buell Launches XBRR Racing Motorcycle II-51
Harley-Davidson Unveils New Night Rod Special, VRSCDX II-51
Honda Europe Introduces Three 2007 Motorcycle Models II-52
Rhino Motorcycles Enters Global Motorcycle Market II-52
Bajaj Auto Enters Indonesian Market II-52
Hero Honda Launches Scooter in Indonesia II-52
KYMCO and Honda Enter Partnership II-53
KYMCO Launches People S 250 II-53
Kinetic Unleashes New Scooterette Kine II-53
Malaguti Moto Unveils Ciak 50cc 4-Stroke Scooters II-53
Modenas launches Modenas PASSION 125 II-53
Honda Launches Anti-Collusion Bikes II-53
Harley Davidson Launches 2006 XL Sportster 1200L II-54
Modenas Launches Its 10th Model, Modenas Elit Sports Scooter II-54
Victory Motorcycles Introduces Vision 800 Concept II-54
SYM Reveals New Range of Vehicles GTS And MIO II-54
TVS Unveils TVS APACHE-New 150cc Bike II-54
TVS Motor Launches 3 New Two Wheelers II-55
Piaggio USA Introduces New Vespa 250cc Granturismo Sport Scooter II-55
Harley Unveils VRSCR Street Rod II-55
Harley-Davidson Rolls Out New Bikes II-55
TVS Motor Launches `Star` in Tamil Nadu II-55
M & M Contemplates Entry into Motorcycle Market II-55
Honda, Suzuki Roll out Large Scooters II-55
Loncin Group Debuts Motor Scooters II-56
Harley Introduces Screamin' Eagle Electra Glide II-56
Piaggio to Unveil Liberty Scooter Model in Vietnam II-56
Hero Honda Rolls Out New Achiever Motorcycle and Pleasure Scooter II-56
Kinetic Introduces Kinetic 4s II-56
SYM Introduces the Latest Range of Scooters II-57
Yamaha Launches the Latest Version of R6 Motorbike II-57
Honda Launches DN-01 II-57
Malaguti Moto Introduces Ciak Master 50 4-stroke Scooter II-57
Piaggio Launches Piaggio X8 250 II-58
Honda Europe Launches New Motorbikes for European Market II-58
Yamaha to Launch Sport Moped T-135 for ASEAN Nations II-58
Kinetic Engineering Debuts 'Comet 250' II-59
HMSI Unveils Unicorn II-59
Harley-Davidson Unveils XL Sportster 883L II-59
Harley-Davidson Complements Dyna Glide Line II-59
Harley-Davidson Rolls Out New Softail Special Edition Fleet
Models II-59
Honda Develops Alternative-fuel Motorcycles Prototypes II-59
Bajaj Auto Debuts CT100 Motorcycle II-60
Hero Honda Shaping Up II-60
TVS Rolls Out Victor GX 110 II-60
Suzuki to Roll Out Low-priced Scooters in Taiwan II-60
Honda and Yamaha Develop Hybrid Scooters II-60
Piaggio NRG Power from Piaggio II-60
Kinetic to Unveil Two-Wheelers II-60
Bajaj Auto Rolls Out Discover II-60
TVS Unveils Victor GLX 125 II-61
Bajaj Unveils Chetak 4-S II-61
Bajaj Auto Rolls Out New Models II-61
TVS Unleashes Centra II-61
Suzuki Introduces Range of Cruisers II-61
LML Rolls Out Three New Motorcycle Models II-61
Piaggio Launches New-Generation 125cc Granturismo Scooter II-62
Yamaha Introduces Fazer in India II-62
Kinetic Rolls Out Nova 135 II-62
Kinetic Launches Aquila II-62
Kinetic Unveils ‘Zing 80’ II-62
Benelli to Unveil Benelli Z1 Tornado II-62
Kymco Showcases Seven Motorcycle Models in Italy II-63
Hero Honda Rolls Out “Karizma” II-63
Honda Launches Eterno II-63
4-Stroke Motocrosser KX250F from Kawasaki II-63
Hero Honda Motors Unveils a New ‘Splendor’ Variant II-63
Bajaj Auto Introduces Wind 125 II-63
Kinetic Showcases Nova DLX II-63
'Spacy 100’From Honda II-63
Bajaj Unveils Caliber 115 II-64
Multistrada 1000DS From Ducati II-64
TVS Forays into Racing Bikes II-64
TVS Rolls Out Fiero F2 and Scooty Pep II-64
Buell Unveils 2 New Motorcycles II-64
Kinetic Rolls Out 4 New Bikes II-64
3 New BMW Motorcycles from Abu Dhabi Motors II-65
Hero Motors Rolls Out Sting II-65
Yamaha Upgrades Enticer II-65
Caliber 115 from Bajaj II-65
Honda Italia Launches Pantheon/Pantheon 150 II-65
Modenas Rolls Out Karisma 125 cc II-65
Yamaha Unveils YZ450F II-65
Honda Introduces CB1300 II-66
Yamaha Rolls Out YZF-R6 II-66
Honda Introduces Hornet II-66
Yamaha Launches YZ250 II-66
Honda Unveils CBR600RR II-66
Yamaha’s WR450F Introduced II-66
Yamaha Rolls Out WR250F II-66
Honda Introduces INNOVA II-66
Yamaha Introduces YZ125 II-67
Honda Launches the New Solo II-67
Honda Motor Co. Unveils Remodeled XR250 Off- Road Sport Bike II-67
Honda Motor Co. Introduces Remodeled Version of "Fusion"
Large-Sized Scooter II-67
Honda Motor Co. Develops Mountain Bike for Downhill Competitions II-67
Honda Rolls Out Remodeled CB1300 SUPER FOUR Large-Displacement
Road Sports Bike II-67
Freedom Motorcycles Reintroduces Norton Motorcycles II-67
Kawasaki Introduces Off-Road Motorcycles II-68
Piaggio Launches Beverly 500 II-68
Honda Unveils New Color Schemes for the Dio and Dio Deluxe 4-
Stroke Scooters II-68
Big Dog Offers Motorcycles with Fat Tire II-68
Honda Introduces New Scooter "Today" II-68
Vincent Motors Revives Vincent Black Shadow Street Bike II-68
Honda Unveils Early Release 2004 Models II-69
Yamaha Rolls Out YZR-M1 GP II-69
HMSI Introduce DIO II-69
Honda Motor Co. Launches FORZA Special II-69
Battistinis Introduces Custom Harley Davidsons II-69
LML Develops Freedom Motorcycle with Daelim II-69
Hero Honda Launches New Motorcycle “Dawn” II-70
Bajaj Auto Rolls Out Second Motorcycle Targeting Urban Youth II-70
Indian Motorcycle Launches New Model II-70
Honda Vietnam Unveils Honda Wave II-70
Kinetic Engineering Unveils 65 cc Zing II-70
Kinetic Rolls Out Nova II-70
BMW Launches New R1150R Roadster Motorcycle II-70
Piaggio Launches Scooter Engine with Orbital Technology II-71
Honda Launches 2002 Gold Wing II-71
Honda Unveils 2002 CBR600F4i II-71
Hero Honda Motors Launches New Joy Four-Stroke, 100 cc
Motorcycle in India II-71
Honda Launches M1 II-71
Hero Honda Motors Launches New 100 cc Motorcycle “Passion” II-71
Bajaj Auto Introduces Two New Versions of Pulsar II-72
Kinetic Launches GF 125 II-72
LML Launches Prithvi II-72
Bajaj Launches Three New Motorcycles II-72
HMSI Launches Honda Activa II-72
Bajaj Launches Eliminator II-72
Bajaj Launches 4 Stroke Chetak II-72
Yamaha Rolls Out Yamaha Jupiter II-72
Harley-Davidson Launches New Motorcycle II-73
Polaris Industries and Visteon Corp Develop Concept Touring Bike II-73
Royal Enfield Motors Introduces 350 cc Bullet Electra Motorcycle II-73
Yamaha Motor India Introduces 106 cc Four-stroke Crux R
Motorcycle II-73
Kinetic Motor Company Launches Zx Zoom 110 cc Motorcycle II-73
Yamaha Motors Escorts Re-Launches RX135 Motorcycle in India II-74
Yamaha Motor Escorts Introduces Upgraded Model YBX Caravan
Motorcycle II-74
Kinetic Engineering Rolls Out Kinetic Challenger Motorcycle II-74
Victory Motorcycles Launches 2001 Deluxe Cruiser II-74
Harley Davidson Launches Two New Motorcycles II-74
Buell Unveils Blast II-74
Harley Davidson Develops Female-Friendly Bikes II-75
Yamaha Upgrades TW200 II-75
Honda Launches the Upgraded VFR 800 II-75
Yamaha Launches 500 cc Scooter in Italy II-75
British Motorcycle Industry Rolls Out Triumph Bonneville II-75
BMW Introduces C1 II-75
Monto Motors Launches Chinese Motorcycles II-75
Bajaj Introduces Saffire II-75
Royal Enfield Launches Machismo and Lightning 535 II-76
LML Unveils Adreno II-76
Yamaha Introduces Four-Stroke YBX 100 cc Bike II-76
Honda Motor Unveils 150 cc Scooters in India II-76
LML Launches Upgraded NV, Select and Star II-76
Kinetic Launches Y2K Series II-76
Hero Puch Rolls Out EZ II-76
Hero Puch Launches Four-Stroke Scooters II-76
Hero Honda Launches Street Smart II-76
TVS Suzuki Launches Fiero II-77
Escorts Rolls Out YD-125 II-77
Quingqi Motors Launches Motorbike Models II-77
Lippo Launches Jetmatic II-77
Pisa Launches Gilera II-77
Uralmoto Develops Cross-Country Motorcycles with IMZ-8 Side-
Care Drive II-77
Cannondale Develops New Bike Called “Elevator” II-77
Kwang Yang Introduces 250 cc Bikes at the International
Motorcycle Exhibition, Munich II-77
Sanyang Industry Rolls Out "Smile" II-77
Jinan Qingqi Motorcycle Group Enters Venezuelan Market II-78

13. Recent Industry Activity II-79
Harley-Davidson Acquires Assets of Castalloy II-79
S&T Announces Acquisition of Hyosung Motorcycles II-79
BMW Motorrad to Acquire Husqvarna Motorcycles II-79
Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge II-80
ZAP (ZAAP) Inks Distribution Agreement with AJ Imports II-80
Hero Cycles Collaborates with Ultra Motors II-80
Tank Sports Enters into Agreement with Hexagon to Take Over
LowPrice II-81
Cagiva Enters into an Agreement with Kinetic Engineering II-81
Yamaha Motor to Start Production and Sales Facility in
Philippines II-81
Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam II-81
Honda to Set-up Second Motorcycle Manufacturing Facility in
Vietnam II-82
TVS Motor Company Inaugurates New Factory in Karawang II-82
Bajaj Auto Starts Pantnagar Plant II-82
TVS Motor Company Instigates New Plant II-82
Honda to Establish Second Motorcycle Manufacturing Unit II-83
Buell Plans to Enter Off-Road Motorcycle Segment II-83
Suzuki Motor and Maruti Commence Two-Wheeler Plant in India II-83
Kawasaki to Increase Production Capacity II-83
Honda Plans to Acquire Shares from Marujan II-84
Sanyang Acquires Stake in Kinetic II-84
Honda Modifies Model of CBR1000RR Super Sports Model II-84
Xenitis Enters into Joint Venture with Guangzhou Motors II-84
Jincheng Signs Motorcycle Manufacturing Agreement with Aprilia II-84
Saxon Motorcycle Partners with New Rebel Motorcycles II-85
Kinetic Enters into Agreement with Taiwanese San Yang II-85
Eni Signs a Deal with Piaggio II-85
Polaris Appoints KTM As Its Distributor in Germany II-85
Honda Plans R&D Center in India to Design Hub II-86
Suzuki Plans 100 Dealer Outlets in India II-86
Honda Plans to Expand Motorcycle Output Capacity II-86
Optima Purchases Vmoto Motorcycles II-86
Piaggio Signs Deal with Milan Municipality on Hybrid Scooters II-86
Lifan Group of China Invades Brazil II-86
Kinetic Plans to Produce New Scooters in Alliance with Sanyang
of Taiwan II-86
Yamaha Plans to Invest INR 300 Crore in India II-87
Bajaj Auto Plans to Expand Capacity to 51 Lakhs II-87
Sachs Signs Agreement with China’s New Superior II-87
Bajaj Auto Acquires Shares in MSL II-87
Honda Opens a New Subsidiary in Ukraine II-87
Wuyang-Honda Starts Manufacture at New Plant II-87
Honda Opens New Motorcycle Manufacturing Unit II-88
Suzuki Motorcycle India Completes Construction of New Facility II-88
Honda Philippines Commences Large Scale Production II-88
Qianjiang Group Plans to Acquire Benelli from Merloni Group II-88
Honda Announces Motorcycle Production plan in Argentina II-88
Hong Kong Announces Ban of Segway Scooters II-89
Patriot Motorcycles Signs Global Distribution Contract with
Yamoto II-89
Kawasaki Plans to Invest in Indonesia for Motorcycle Production II-89
BMW Teams Up With Aprilia On Motorcycles II-89
Kawasaki Plans to Set Up Development Center in Thailand II-89
Brembo Strikes Deal with Harley-Davidson II-89
TVS To Set Up Manufacturing Facility in Indonesia II-89
TVS to Head North II-90
Suzuki Motor Corp to Boost Motorbike Production in Indonesia II-90
Yamaha Motor Introduces Sales Subsidiary II-90
Honda Starts Operation of Third Plant II-90
Piaggio Pockets Aprilia II-90
KYMCO Buys Stake in Hoa Lam II-91
Stellican Inks Agreement with Indian Motorcycle II-91
Kinetic Enters into Strategic Alliance with Italjet Scooters II-91
Bajaj Ties up with Kawasaki II-91
Harley-Davidson Strikes MoU with Zongshen Motorcycle Group II-91
Aprilia Inks a Manufacturing Agreement with Hero Motors II-91
Kawasaki Signs an Agreement with Bajaj Auto II-91
Italjet Scooters and Kinetic Engineering Ink an Agreement II-92
Chongqing Lifan Bags Approval from India’s FIPB II-92
Honda Contemplates Motorcycles Production in Thailand II-92
HMCI to Strengthen Operations II-92
Sundiro Honda Initiates a New Plant in China II-92
Kinetic Bags Rights from Italjet Scooters II-92
Patriot Motorcycles Receives Extension for Distribution of
Yamoto Products II-92
TVS Motor To Enhance Production Capacity II-93
Bajaj to Phase Out Wind 125 Caliber II-93
Ducati Motor Holding Consolidates Ducati.com II-93
Kinetic Plans to Enter North America II-93
Italjet Sells Rights to Kinetic Engineering II-93
Hero Motors Plans to Establish Facility in Brazil II-93
Bajaj Dons a New Look II-93
Merker Yshima Acquires Vauxan II-94
Hero Inks Agreement with Aprilia II-94
Kinetic to Discontinue Commuter Mopeds II-94
Kawasaki and Bajaj Unveil 125cc Motorcycle II-94
Yamaha and Sakura to Consolidate Exhaust-related Business II-94
TVS Commissions New Production Unit II-94
PT Semesta Motorindo and Samsung Form Joint Venture to
Manufacture Motorcycle Parts II-94
Honda Motor in a Venture with Hainan Sundiro Motorcycle
Company and Tianjin Motor II-95
Gas Gas Bags Motorcycle Supply Contract II-95
Piaggio Closes Plant in Arganda Del Rey II-95
KTM Group Shifts West Coast Operations to Temecula, California II-95
Harley-Davidson Announces 100th Anniversary Motorcycles II-95
Triumph Motorcycles Celebrates 100 Years II-96
Victory Motorcycles Introduces Custom Order Program Modernizing II-96
TVS Motor Terminates Royalty Agreement with Suzuki Motor II-96
Audax Group Ups Stake in Indian Motorcycle Company II-97
Yamaha Motor Buys Out 26% Stake in Indian Motorcycle Joint
Venture II-97
Consorcio Nacional ABC Purchases Consorcio Aufer II-97
Piaggio Group Purchases Derbi II-97
New Owner for Ultra Motorcycle II-97
STS Tecnic Forays into Scooter Market II-98
Tianjin Honda Motors Company Merges with Hainan Sundiro
Motorcycle Company II-98
Honda Motor Sets up Joint Venture in South Korea II-98
Group of Companies Form New Joint Venture Called Weiyang
Motorcycle II-98
Qingqi Group and Import-Export & Investment Development
Establish Joint Venture II-98
American Motorcycles Allies with Bourget II-98
Kawasaki Teams up with Suzuki Motor II-99
Suzuki Motor and Kawasaki Heavy Industries Tie Up for Large
Motorbikes and Scooters II-99
Harley-Davidson Partners with Porsche II-99
Patriot Motorcycles Signs Agreement with Bombardier Capital II-99
V-Twin Holdings Announces an Agreement with Independence
Motorcycles II-99
Midwest Motorcycle Supply Signs Distribution Agreement with
Kimpex II-100
Bourget’s Bike Works Signs Distribution Agreement with Staz’s
American Motorcycles II-100
Honda Company Signs Contract with Jialing Group II-100
PT Juve International Doubles Capacity at Pedurungan Kidul,
Semarang Plant II-100
Samson Motorcycle Products Expands Plant Capacity II-100
Honda Motor Augments Motorcycle Production in India II-100
Loncini Expands Assembly Plant II-101
IMZ-Ural Modernizes Plant and Product Line II-101
Honda Boosts Production in Brazil II-101
Aprilia SpA Forays into the US, Latin America and Asia Markets II-101
Edaran Modenas Enters Thailand and Indonesia II-101
Motorcycles Galore Ventures into the North American Scooter
Market II-101
Chongging Yongda Group Plans for an Industrial Plant in Pakistan II-102
PT Tossa Sakti Adds New Plant II-102
Honda Forms Three New Companies II-102
Triumph Establishes New Subsidiary II-102
Hero Honda Motors Sets Up Fully-Owned Subsidiary II-102
Kuang Yang Motorcycle Establishes Second French KYMCO Showroom
in Paris II-102
Sanex Qianjiang Motor International’s Motorcycle Assembling
Plant Becomes Operational II-103
Companhia Brasileira De Motos Sets Up New Plant at Manaus II-103
Fast Trac Manufacturing Moves to Oklahoma Town From Hollister,
California II-103
Honda Motor Reorganizes Production of Motorcycle Engines in China II-103
Yamaha Motor Shifts Development and Production Operations of
50cc Scooters II-103
Honda and Yamaha Invests $5-6 Million in Environment Program II-103
TVS-Suzuki Adopts New Name II-104
Kinetic Engineering Announces Two Year Warranty for Four-
stroke Motorcycles II-104
Honda Motor Company, Japan Makes its Indian Operations an
Export Base for Two-Wheelers II-104
Indian Motorcycle Turns 100 II-104
Japanese Motorcycle Manufacturers Sue Chinese Companies for
Trademark Violation II-104
George Lloyd Acquires Lloyd Lifestyle II-104
Honda Motor Garners 50% Stake in Astra International’s Honda
Motorcycle Business II-105
Aprilia Pockets Motos Guzzi II-105
Global MotorSport Group Buys Out Motorcycle Stuff II-105
V-Twin Holdings Acquires Retail Operations of Bikers Dream II-105
Astra Honda Motor Comes into Being II-105
Lippo Signs Joint Venture Contract with Kwang Yang Motor II-105
Daltac in a Joint Venture with Jincheng II-106
IBM Signs E-Commerce Agreement with Jialing Group II-106
PT Bosowa Nusantara Motor Ties Up with Hysoung Motors II-106
American IronHorse Collaborates with Razzi II-106
Kinetic Partners with Lovato II-106
PT Vilvamas Multindo Indusco Teams up with China Qingqi II-106
Hainan Sundiro Motorcycle, China Collaborates with Orbital
Engine, Australia II-106
Barnett Harley-Davidson and MotorcycleWorld.com Form Alliance
to Sell Motorcycles Online II-107
Pisa Signs Agreement with Piaggio II-107
Orbital Engine Inks Pact with Hainan Sundiro Motorcycle II-107
Benelli in a Pact with Renault-Nissan-Volvo II-107
Jialang Group Signs LoI with IBM II-107
Hero Honda Signs Agreement with Tata Finance II-107
Triumph Motorcycles Awards Contract to J V Murcott II-107
BMW Expands Motorcycle Shop Chain II-108
Bajaj Auto India Ramps Up Motorcycle Production Capacity II-108
Royal Enfield Expands Jaipur Plant II-108
Allied Pacific Motor Signs Memorandum of Understanding with
STS Tecnic II-108
DRB-HICOM and Oriental Holdings Signs MoA with Honda II-108
Jianshe Constructs Production Facility in Tangerang, Indonesia II-108
Jinan Qingpi Motorcycle Opens New Production Unit in Tianshui
City II-109
Allied Pacific Develops New Production Plant II-109
Eurostar Establishes Motorcycle Manufacturing Plant II-109
Honda Motor’s Headquarter in Sao Paulo II-109
Nanchang Establishes Plant in Argentina II-109
PT Asia Motor Industries Builds New Production Unit in China II-109
PT Bembie Motor Industries Constructs New Bembie Motorcycle Plant II-109
PT Anglo Sama Permata Motor Establishes New Manufacturing Plant II-110
Montesa-Honda Adds New Facility II-110
Autotat Sets up Plant in Colombia to Produce Campers, CK Motos II-110
Yamaha Divests Stake to Toyota II-110
Astra International Divests Holding in Federal Motor II-110
Bikers Dream Divests Retail Division II-110
Uralmashzavody Restructures IMZ-Ural II-110
LML in a Restructuring Mode II-111
Harley Davidson Supplies 102 Motorcycles for Sydney 2000
Olympic Games II-111
Uralmoto Goes Bankrupt II-111
Morgan Grenfell Private Equity Acquires 80% Stake in Piaggio II-111
Piaggio Gets Nod from Indian Government for a Wholly-owned
Subsidiary II-111
Hero to End Joint Venture with Honda Motor II-111

14. Focus on Select Global Players II-112
Bajaj Auto Limited (India) II-112
BMW Group (Germany) II-112
China Jialing Industrial Co. Ltd. (China) II-112
Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China) II-112
Ducati Motor Holding SpA (Italy) II-113
Harley-Davidson, Inc. (US) II-113
Hero Honda Motors Limited (India) II-113
Honda Motor Co., Ltd (Japan) II-114
Honda Italia Industriale S.p.A. (Italy) II-114
Honda Motorcycle & Scooter India (Private) Ltd. (India) II-114
Hyosung Motors & Machinery Inc. (South Korea) II-114
Kawasaki Heavy Industries Ltd. (Japan) II-114
Piaggio (Italy) II-115
Suzuki Motor Corporation (Japan) II-115
Triumph Motorcycle Limited (UK) II-115
Yamaha Motor (Japan) II-116
MBK Industrie SA (France) II-116
Yamaha Motor India Private Limited (India) II-116

15. Global Market Perspective II-117
Table 5: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Geographic Region/Country
- US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Independently Analyzed by Annual Sales in ‘000
Units for the Years 2001 through 2010 (includes corresponding
Graph/Chart) II-117

Table 6: World Long-Term Projections for Motorcycles, Scooters
and Mopeds by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in ‘000 Units for the
Years 2011 through 2015 (includes corresponding Graph/Chart) II-118

Table 7: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in ‘000 Units for the Years 2001 through 2010
(includes corresponding Graph/Chart) II-119

Table 8: World Long-Term Projections for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Independently Analyzed by Annual Sales in ‘000 Units
for the Years 2011 through 2015 (includes corresponding
Graph/Chart) II-119

Table 9: World Historic Review for Motorcycles, Scooters and
Mopeds by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in ‘000 Units for the
Years 1994 through 2000 (includes corresponding Graph/Chart) II-120

Table 10: World Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds
Independently Analyzed by Annual Sales in ‘000 Units for the
Years 1994 through 2000 (includes corresponding Graph/Chart) II-120

Table 11: World 16-Year Perspective for Motorcycles, Scooters
and Mopeds by Geographic Region/Country - Percentage Breakdown
of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World for the Years 1994, 1997, 2007
and 2010 (includes corresponding Graph/Chart) II-121

Table 12: World 16-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles, Scooters and Mopeds for the Years 1994,
1997, 2007 and 2010 (includes corresponding Graph/Chart) II-122


III. MARKET

1. United States III-1
A.Market Analysis III-1
Market Trends III-1
Women Bikers III-1
Motorcycle Manufacturers Target Baby Boomers III-1
Tiny Motorcycles Making an Impact III-2
Design Modifications Boost the Motorbike Industry III-2
Heavyweight Motorcycles Dominate the Market III-2
Honda Dominates the US Scooter Market III-2
Growing Preference for Chinese Scooters in the US III-2
Growth Dampeners III-3
Current & Future Analysis III-3
Table 13: US Two-Wheeler Market (2006): Percentage Share
Breakdown by Category - Cruiser, Endura Racing, Motocross,
Naked Bike, Sport/Super Bike, Sports Bike, Supermoto/Dual
Sports Bike, Tourer, Travel Endura, and Others (includes
corresponding Graph/Chart) III-3
Market Statistics III-4
Motorcycles III-4
Table 14: US Motorcycles Market (2006): Percentage Share
Breakdown of Motorcycle Sales by Company - BMW,
Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph,
Yamaha, and Others (includes corresponding Graph/Chart) III-4

Table 15: US Motorcycles Market (2006): Percentage Share
Breakdown of New Unit Motorcycle Sales by Category - ATV,
Dirt, Dual, Street, and Others (includes corresponding
Graph/Chart) III-4

Table 16: Leading Players in the US Motorcycle Market
(2005) - Percentage Breakdown by Sales Volume for Honda,
Harley-Davidson, Yamaha, Suzuki, Kawasaki, KTM, BMW and
Others (includes corresponding Graph/Chart) III-5
Cruisers III-5
Cruising Ahead III-5
Table 17: US Cruiser Bike Market (2006): Percentage
Breakdown of Sales by Consumer Race - Asian, Black,
Hispanic, White, and Others (includes corresponding
Graph/Chart) III-5

Table 18: Leading Players in the US Cruiser Market
(2005) - Percentage Breakdown by Sales Volume for HDI,
Honda, Yamaha, Suzuki, Kawasaki and Others (includes
corresponding Graph/Chart) III-6
Generation Y Powers Dirtbike Sales III-6
Table 19: Leading Brands in the US Dirtbikes Market
(2006) - Percentage Breakdown by Brand - Honda, Kawasaki,
KTM, Suzuki, Yamaha, and Others (includes corresponding
Graph/Chart) III-6

Table 20: Leading Players in the US Dirtbikes Market
(2005) - Percentage Breakdown by Sales Volume for Honda,
Yamaha, Kawasaki, Suzuki, KTM, and others (includes
corresponding Graph/Chart) III-7

Table 21: US Sports Bike Market (2006): Percentage
Breakdown of Sales by Consumer Race - Asian, Black,
Hispanic, White, and Others (includes corresponding
Graph/Chart) III-7
Competitive Scenario III-7
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-7
Harley Davidson Inc. - A Review III-8
SWOT Analysis III-8
Business Strategies III-8
Focus on Core Strengths III-9
A Historic Review III-9
Market Demographics III-9
Consumer Profile III-9
Demographics of Motorcycle Customers in the US III-10
Trade Statistics III-11
Exports in 2005 & 2006 III-11
Table 22: US Exports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Australia,
Belgium, Brazil, Canada, Germany, Japan, Mexico,
Netherlands, South Africa, Spain, Sweden, UK, and Others
(includes corresponding Graph/Chart) III-11
Exports in 2004 III-12
Table 23: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles less than 50cc in 2004
(Volume in Units, Value in ‘000 Dollars) (includes
corresponding Graph/Chart) III-12

Table 24: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles Exceeding 50 cc Not
Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000
Dollars) (includes corresponding Graph/Chart) III-12

Table 25: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles Exceeding 250 cc Not
Exceeding 500 cc in 2004 (Volume in Units, Value in ‘000
Dollars) (includes corresponding Graph/Chart) III-13
Imports in 2005 & 2006 III-14
Table 26: US Imports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Austria,
Brazil, China, Germany, Italy, Japan, Spain, Taiwan,
Thailand, UK, and Others (includes corresponding
Graph/Chart) III-14
Imports in 2004 III-15
Table 27: Top 10 US Import Sources for Motorcycles
(Including Mopeds) and Cycles less than 50cc in 2004
(Volume in Units, Value in ‘000 Dollars) III-15

Table 28: Top 10 US Import Sources for Motorcycles
Exceeding 190 cc But Not Exceeding 250 cc in 2004 (Volume
in Units, Value in ‘000 Dollars) (includes corresponding
Graph/Chart) III-15

Table 29: Leading US Import Sources for Motorcycles
Exceeding 250 cc But Not Exceeding 290 cc in 2004 (Volume
in Units, Value in ‘000 Dollars) (includes corresponding
Graph/Chart) III-16

Table 30: Leading US Import Sources for Motorcycles
Exceeding 800 cc But Not Exceeding 970 cc in 2004 (Volume
in Units, Value in ‘000 Dollars) (includes corresponding
Graph/Chart) III-16
Imports in 2003 III-17
Table 31: US Imports of Motorcycles and Mopeds by Country
in 2003 (In Units) III-17

Table 32: US Imports of Motorcycles and Mopeds by Country
in 2003 (In US$'000) III-18
Product Introduction/Innovations III-18
Strategic Developments III-26
Key US Players III-33
Harley-Davidson, Inc. III-33
Polaris Industries Inc. III-33
B.Market Analytics III-34
Table 33: US Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and
Scooters Independently Analyzed by Annual Sales in Thousand
Units for the Years 2001 through 2010 (includes
corresponding Graph/Chart) III-34

Table 34: US Long-Term Projections for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc) and Scooters Independently
Analyzed by Annual Sales in Thousand Units for the Years
2011 through 2015 (includes corresponding Graph/Chart) III-34

Table 35: US Historic Review for Motorcycles and Scooters by
Product Segment - Motorcycles and Scooters Independently
Analyzed by Annual Sales in Thousand Units for the Years
1994 through 2000 (includes corresponding Graph/Chart) III-35

Table 36: US 16-Year Perspective for Motorcycles and
Scooters by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Scooters for 1994, 1997, 2007 and
2010 III-35

Table 37: US 10-Year Perspective for Motorcycles and
Scooters by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc) and Scooters for 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-36

2. Canada III-37
A.Market Analysis III-37
Current and Future Analysis III-37
Market Trends III-37
Heavy Weight Motorbikes: Experiencing Increasing Demand III-37
Demographics Having an Impact on the Industry III-37
Table 38: Canadian Market for Street Motorcycles (2006):
Percentage Share Breakdown by Engine Capacity - Below
250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above
(includes corresponding Graph/Chart) III-37

Table 39: Canadian Market for Offroad Bikes (2006):
Percentage Share Breakdown by Engine Capacity - 125cc &
Less, 126-250cc, 251cc & Above (includes corresponding
Graph/Chart) III-38

Table 40: Canadian Market for Motorcycles (2006):
Percentage Share Breakdown of Retail Motorcycle Sales by
Select Province - Alberta, British Columbia, Manitoba, New
Brunswick, Newfoundland & Labr., Nova Scotia, Ontario,
Prince Edward Island, Quebec, Saskatchewan, and Others
(includes corresponding Graph/Chart) III-38

Table 41: Canadian Market for Motorcycles (2006):
Percentage Share Breakdown of Retail Motorcycle Sales by
Season - Mar - May, Jun - Aug, Sep - Nov, and Dec - Feb
(includes corresponding Graph/Chart) III-38
Historic Review III-39
Imports/Exports III-39
T