World Personal Care Appliances Markets

World Personal Care Appliances Markets

This report analyzes the worldwide markets for Personal Care Appliances in Thousands of Units. The major product segments analyzed are Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, & Hair Setters), Oral Care Appliances, (Electric Toothbrushes, Oral Irrigators, & Plaque Removers), Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, & Trimmers (Beard & Mustache), and Other Personal Care Appliances (Heating Pads, Whirlpool Baths (Portable), & Massagers). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 109 companies including many key and niche players worldwide such as Colgate-Palmolive, GABA GmbH, Conair Corp, Helen of Troy L.P., HoMedics Inc, Johnson & Johnson (J&J), Lion Corp, Matsushita Electric Industrial Co., Ltd., Royal Philips Electronics NV, Norelco Consumer Products Company, Procter & Gamble, Braun GmbH, Remington Products Company, Salton Inc., Sanyo Electric Company Limited, Groupe SEB, Waterpik Technologies, Inc., and Wahl Clipper Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Product Definition for Select Product Segments I-4
Hair Care Appliances I-4
Hair Clippers I-4
Hair Dryers I-4
Oral Care Appliances I-4
Electric Toothbrushes I-4
Oral Irrigators I-4
Plaque Removers I-5
Hair Removal Appliances I-5
Men’s Shavers I-5
Epilators I-5
Rotary Epilators I-5
Other Personal Care Appliances I-5
Heating Pads I-5


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Market Outlook II-1
Personal Care Appliances: Matured Yet Prospective II-1
Hair Care Appliances: Major Market with Moderate Growth II-1
Oral Care Appliances: Market with Fastest Growth II-1
Hair Removal Appliances: Market with Substantial Growth II-2
Other Personal Care Appliances: Gaining Significant Market Share II-2
Major Trends/Issues II-2
Competition Intensifies in Personal Care Electrics Market II-2
Increasing Personal Awareness Fuels Demand for Personal Care
Appliances II-2
Product Innovations Drive Shaving Products Market for Men II-3
Demand for Low-Cost, Low-End on the Rise II-3
Improving Brand Awareness - Means to Counter Low-Cost Products II-3
Manufacturers Devise New Strategies to Promote Low-Cost
Electric Shavers II-3
Innovation - Critical for Growth in Power Toothbrushes Segment II-3
Power Toothbrushes Popular Amongst Children II-4
High Market Penetration - A Boon or a Curse? II-4
High-End Personal Care Appliances Make Impact II-4
Frequent Travelers Fuel Demand II-4
Technological Advancements Drive the Market II-5
Globalization of the ‘Healthy & Mature’ Hair Care Industry II-5
Increasing Demand for Female Shaving Products II-5
Oral Care Appliances Offer Substantial Growth Opportunities II-5
Innovation: Boosting the Demand for Hair Care Appliances II-5
New Hair Styles Lead to Significant Impact II-6
Developing Nations: Emerging Production Sites II-6
Oral Care: Influence of the Dentist II-6
Wide Options for Hot/Cold Therapy II-6
New Dynamic Designs in Personal Care Appliances II-7
Examples of Some of the New Features Added in Recent Past II-7
Significance of Promotional Activities II-7
Promotional Campaigns: Lifeline of the Industry II-7
Ad Campaigns for Personal Care Products II-8
Technological Advancements II-8
Gradual Switch to Steel Anticipated II-8
Polymers Find New Applications II-8
HyG Ionic Toothbrush from Periproducts II-8

2. Product Overview II-9
A.Hair Care Appliances II-9
Curling Irons II-9
Hair Clippers II-9
Hair Clippers and Grooming Products - Gaining Pace II-10
Hair Dryers II-10
Battle of the Brands II-10
Advance Features in Electric Hair Dryers II-10
Table 1: Hair Dryers Market in the US (2006): Percentage
Breakdown of Value Sales by Leading Brands-Conair, Helen
of Troy, Remington, and Others (includes corresponding
Graph/Chart) II-11
Hair Setters II-11
New Hair Styles Contribute to Demand II-11
Table 2: Leading Players in the US Personal Care
Appliances Market for Hair Setters (2006): Percentage
Breakdown of Volume Sales by Company for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) II-11
B.Oral Care Appliances II-12
Electric Toothbrushes II-12
Huge Untapped Market II-12
Power-Assisted Toothbrushes Drive Oral Hygiene Growth II-12
Electric Toothbrushes - History & Development II-13
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-13
Table 3: Leading Players in the US Market for Power
Toothbrush (2006): Percentage Breakdown of Retail Value
Sales by Company for Procter & Gamble, Royal Philips,
Church & Dwight, Colgate Palmolive Company, Conair
Corporation, and Others (includes corresponding
Graph/Chart) II-14
Oral Irrigators II-14
Plaque Removers II-14
C.Hair Removal Appliances II-14
Electric Shavers II-14
Electric Shavers: Designed for a Clean Shave II-15
Advance Electric Shavers Offered by Prominent Players-
Norelco, Remington, Braun, and Panasonic II-15
Table 4: Leading Players in the US Personal Care
Appliances Market for Men's Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Norelco,
Remington, Braun, Matsushita (Panasonic), and Others
(includes corresponding Graph/Chart) III-15
Women’s Shavers: A Huge Market II-16
Table 5: Leading Players in the US Personal Care
Appliances Market for Women's Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Remington,
Matsushita (Panasonic), Norelco and Others (includes
corresponding Graph/Chart) III-17
Hair Removal Techniques for Women II-17
Epilation II-17
Epilators II-17
Rotary Epilators II-17
Substitute Products for Epilators II-17
Women’s Shaver Systems II-18
Low-Cost Shavers Attract First Time Buyers II-18
Innovation and Branding Shape Progress II-18
Lesser Time Prompts Development of Quicker Shaving Products II-19
D.Other Personal Care Appliances II-19
Heating Pads II-19
Massagers II-19
Massagers - A Potential Growth Market II-19
Major Companies in the Massagers Market. II-19
Customers for Massagers II-19
Categories of Massagers II-20
Bathroom - A Virtual Paradise II-20
Consumer Demographics II-20
Magnet Therapy: High Potential for Growth II-20
Impact of Baby Boomers on Massagers II-21
Massagers Positioned as Health Care Products II-21
Foot Appliances II-21
Outlook II-21
Whirlpool Baths II-22

3. Product Innovations/Introductions II-23
Remington Launches CleanXchange II-23
Andis Company Introduces Ceramic PowerFade Clipper II-23
Procter & Gamble Launches Oral-B Triumph with SmartGuide II-23
Andis Launches Power Trim+ Clipper/Trimmer II-24
Wahl Clipper Corporation Rolls Out Mini Pro Clipper II-24
Andis Rolls Out Styliner M3 Magnesium Trimmer II-24
Wahl Launches New Haircutting kit II-24
Conair Launches Infiniti Hot Air Styler II-25
Andis Company Introduces Ceramic Select Cut Clipper II-25
Wahl Introduces Body Trimmer II-25
Andis Launches New Tourmaline/Ionic Hair Dryers II-25
Philips Launches Advanced Epilator for Women II-26
Wahl Clipper Corporation Introduces Mini Pro Clipper II-26
Andis Introduces New 1" Digital Tourmaline Pure Ceramic Flat
Iron II-26
Wahl to Introduce All-in-One Pro Groomer II-27
Helen of Troy Launches Several Personal Care Products II-27
Waterpik Unveils Waterpik Ultra II-27
Andis Introduces New Nano-Silver Infused Gold-Plated Curling
Irons II-28
Dental Concepts Launches Battery Operated DentalMate Gum Massager II-28
Andis Company Launches HeadLight™ Premier Lighted Clipper II-28
Philips Launches Sonicare Elite e9000 Collection of Tooth Brush II-28
Andis Launches New ACX Hair Dryer II-29
P&G Unveils Oral-B Vitality Toothbrush Line II-29
Conair Unveils Infiniti Line of Professional Styling Appliances II-29
Andis Company Launches Versatile T-Liner® for Stylish Close
Trims II-29
Oral Breeze Launches New Oral Irrigator II-30
Andis Company Launches Versatile Ruby™ Styling Tool II-30
Group SEB Upgrades Moveling Hair Dryers II-30
Andis Unveils illuminating Trimmer, T-Light II-30
Conair Launches New In?niti Hair Designer Hair Dryer/Styler in
the US II-31
Andis Company Introduces Latest Lolaä™ Trimmer and Clipper II-31
Conair Rolls Out Ionic Ceramic Styler II-31
Andis Launches New Products Under the Ultra Line of Products II-31
Groupe SEB Revamps Fitspa Models, to Launch Reflexspa Range II-31
Andis Introduces Four Latest Elevate™ Collections of Hair Dryers II-32
Wahl Clipper Joins Wiley to Launch “Haircutting for Dummies”
Kits II-32
Gillette Launches Advanced Shaving Systems II-33
P&G Launches Pioneering Oral-B Pulsar and Oral-B Triumph II-33
Andis Launches New Ceramic BGR+ Detachable Blade Clipper Kit II-33
Gillette Introduces Venus Vibrance Electric Razor for Women II-34
New Hair Dryers from Conair II-34
Wahl Clipper Unveils New Beard & Mustache Trimmer II-34
Gillette to Launch New Razors for Women II-34
Classic Coffee Concepts Offers a New Hair Dryer II-34
Matsushita Electric Works Unveils soie ES2028 Cordless Epilator II-34
Conair Introduces Hair Dryer with Ion ‘Port’ II-35
VS Sassoon Launches New Hair Styling Appliances II-35
Andis Unveils Ceramic Hair Dryer II-35
Andis Introduces Quiet Hang-Up® Hair Dryer II-35
ADG Launches Physique-Branded Hair Dryer and Curling Irons II-35
Daisaku Shoji Launches Double Head Electric Toothbrush II-35
Minimum Launches Electric Toothbrush for Kids II-35
Everapex Releases Vibrating Electric Toothbrush II-36
Chongqing Ejiar Launches New Electric Toothbrush II-36
Wellmen Introduces Rechargeable Electric Toothbrush II-36
Palomar Medical Inks on a Deal with Gillette II-36
Braun AG Extends SilkEpil and Oral-B Battery Toothbrushes Range II-36
Philips Alliance with Nivea II-36
Emjoi Extends Petite Line II-36
Braun Releases Cordless Electric Shaver II-37
Matsushita Denko Launches New Electric Shaver in Japan II-37
Conair Unveils New Hair Dryer II-37
Gillette Unveils Oral-B CrossAction Power Toothbrush II-37
Rowenta UK Ltd Introduces Electric Rechargeable Toothbrushes II-37
Gillette Launches Skelton Electric Toothbrush II-37
Crest Spin Brush from Procter & Gamble II-37
Economical Acti-Brush from Colgate-Palmolive Co II-38
Easy to Carry, Handy Powered Toothbrush from HoMedics II-38
Rechargeable Power Flosser from Water Pik Inc II-38
Multi-Featured Cybersonic System from Amden Corp II-38
Gillette Launches New Collection of Power Toothbrushes II-38
Electric Toothbrush for Children II-38
Ideavillage Launches Powered Toothbrush for children II-38
Sunstar Expands its Line of Electric Toothbrushes II-38
Electric Toothbrush from Colgate-Palmolive II-39
Oral-B’s Launch in India II-39
Gillette Launches Enhanced Version of Mach 3 Shaver II-39
Norelco Introduces Spectra Shaver II-39
Braun Launches New Electric Shaver II-39
Matsushita Introduces Lotion Dispensing Electric Shaver II-40
Ionic Hair Dryers from Helen of Troy and Conair II-40
High Performance Braun Oral-B 3D Excel from Gillette II-40
Norelco Consumer Products Introduces New Electric Razors II-40
Gillette Launches World’s First Self-Cleaning Shaver II-40
Remington Products Unveils SmartGroomer3 Cordless Electric Shaver II-40
Andis Co Launches Hair Dryers with Night Light II-41
A Mid-Size Compact Hair Dryer from Conair Corp II-41
Compact and handy hair dryers from Braun UK Ltd II-41
Gillette Introduces Wet Shaving Product, Venus for Women II-41
Plaque Removers with Disney Character Brushheads II-41

4. Recent Industry Activity II-42
Helen of Troy Acquires Belson Products II-42
Conair Corporation Takes Over Franzus Company II-42
Salton to Merge with Applica Incorporated II-42
Panasonic Starts Manufacturing Operations II-43
Colgate-Palmolive Acquires Majority Stake in Tom’s of Maine II-43
Zodiac and Carlyle Group Jointly Acquire Waterpik II-43
P&G Acquires Indian Subsidiary of Gillette Company USA in an
Off-Market Deal II-43
Helen of Troy Licenses Toni & Guy Brand from Mascolo to Launch
Hair Care Appliances Products II-44
Philips Shavers in Marketing Partnership with Williams F1 II-44
Philips Loses Trademark Battle to Remington II-44
Dutch Royal Philips to Relocate Head Office II-44
Lion Dental Allies with J. Morita & Shinhung to Market Dental
Products to Dental Clinics II-44
Colgate-Palmolive Forms an Alliance with Forsyth Institute II-44
P&G Acquires Gillette II-45
J & J’s Personal Products Company Acquires Gillette’s REMBRANDT II-45
Conair Acquires Hair Accessory Business from Scunci
International II-46
Gillette Sells UK-Based Headquarters to Bonnington Group II-46
Church & Dwight Acquires SpinBrush Product Line from P&G II-46
Gillette Acquires Rembrandt Brand from Den-Mat II-46
FemCare Institutes a New Company in the US II-46
Rayovac Acquires Remington Products Company II-47
Schawbel Corporation Divests Cordless Hair Care Unit II-47
Lion and Toray Jointly Create Ultrasonic Toothbrush II-47
Nestle and Colgate-Palmolive in Portable Oral Care Agreement II-47
Conair Acquires Pollenex Division II-47
Panasonic and Procter & Gamble Sign Licensing Contract II-47
Philips Divests its OEM Foil Shaver Plant II-48
Salton Inc Acquires Pifco Holdings PLC II-48
Procter & Gamble Acquires Dr Johns Products II-48
Philips Acquires US-based Optiva II-48
Salton Acquires Sonex International Corp II-48
Procter & Gamble Signs Licensing Agreement with American
Design Group & Goody Products Inc II-48
Holmes Acquires Rival II-49

5. Focus on Select Players II-50
Colgate-Palmolive, USA II-50
GABA GmbH, Germany II-50
Conair Corp, USA II-50
Helen of Troy L.P., USA II-51
HoMedics Inc, USA II-51
Johnson & Johnson (J&J), USA II-51
Lion Corp, Japan II-51
Matsushita Electric Industrial Co., Ltd., Japan II-52
Royal Philips Electronics NV, The Netherlands II-52
Norelco Consumer Products Company, USA II-52
Procter & Gamble, USA II-53
Braun GmbH, Germany II-53
Remington Products Company, USA II-54
Salton Inc., USA II-55
Sanyo Electric Company Limited, Japan II-55
Groupe SEB, France II-55
Waterpik Technologies, Inc., USA II-55
Wahl Clipper Corporation, USA II-56

6. Global Market Perspective II-57
Table 6: World Recent Past, Current & Future Analysis for
Personal Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-57

Table 7: World Long-Term Projections for Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-58

Table 8: World 10-Year Perspective for Personal Care
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-59

Table 9: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-60

Table 10: World Long-Term Projections for Hair Care Appliances
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-61

Table 11: World 10-Year Perspective for Hair Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-62

Table 12: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Product Segment - Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers and Hair Setters
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-63

Table 13: World Long-Term Projections for Hair Care Appliances
by Product Segment - Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers and Hair Setters Markets Independently
Analyzed with Annual Sales in 000’ Units for Years 2011
through 2015 (includes corresponding Graph/Chart) II-63

Table 14: World 10-Year Perspective for Hair Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers and
Hair Setters Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-64

Table 15: World Recent Past, Current & Future Analysis for
Curling Brushes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-65

Table 16: World Long-Term Projections for Curling Brushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-66

Table 17: World 10-Year Perspective for Curling Brushes by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-67

Table 18: World Recent Past, Current & Future Analysis for
Curling Irons by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-68

Table 19: World Long-Term Projections for Curling Irons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-69

Table 20: World 10-Year Perspective for Curling Irons by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-70

Table 21: World Recent Past, Current & Future Analysis for
Hair Clippers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-71

Table 22: World Long-Term Projections for Hair Clippers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-72

Table 23: World 10-Year Perspective for Hair Clippers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-73

Table 24: World Recent Past, Current & Future Analysis for
Hair Dryers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-74

Table 25: World Long-Term Projections for Hair Dryers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-75

Table 26: World 10-Year Perspective for Hair Dryers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-76

Table 27: World Recent Past, Current & Future Analysis for
Hair Setters by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-77

Table 28: World Long-Term Projections for Hair Setters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-78

Table 29: World 10-Year Perspective for Hair Setters by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-79

Table 30: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-80

Table 31: World Long-Term Projections for Oral Care Appliances
by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific
(excluding Japan), Middle East andLatin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-81

Table 32: World 10-Year Perspective for Oral Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-82

Table 33: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Product Segment - Electric
Toothbrushes, Oral Irrigators and Plaque Removers Markets
Independently Analyzed with Annual Sales Figures in 000’ Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-83

Table 34: World Long-Term Projections for Oral Care Appliances
by Product Segment - Electric Toothbrushes, Oral Irrigators
and Plaque Removers Markets Independently Analyzed with Annual
Sales in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-83

Table 35: World 10-Year Perspective for Oral Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Electric Toothbrushes, Oral Irrigators and Plaque Removers
Markets for Years 2000, 2007 & 2010 (includes corresponding
Graph/Chart) II-84

Table 36: World Recent Past, Current & Future Analysis for
Electric Toothbrushes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-85

Table 37: World Long-Term Projections for Electric
Toothbrushes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-86

Table 38: World 10-Year Perspective for Electric Toothbrushes
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-87

Table 39: World Recent Past, Current & Future Analysis for
Oral Irrigators by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-88

Table 40: World Long-Term Projections for Oral Irrigators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-89

Table 41: World 10-Year Perspective for Oral Irrigators by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-90

Table 42: World Recent Past, Current & Future Analysis for
Plaque Removers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-91

Table 43: World Long-Term Projections for Plaque Removers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-92

Table 44: World 10-Year Perspective for Plaque Removers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-93

Table 45: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-94

Table 46: World Long-Term Projections for Hair Removal
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-95

Table 47: World 10-Year Perspective for Hair Removal
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-96

Table 48: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Product Segment - Men's Shavers,
Women's Shavers, Epilators and Trimmers (Beard & Mustache)
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-97

Table 49: World Long-Term Projections for Hair Removal
Appliances by Product Segment - Men's Shavers, Women's
Shavers, Epilators and Trimmers (Beard & Mustache) Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-97

Table 50: World 10-Year Perspective for Hair Removal
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Men's Shavers, Women's Shavers, Epilators and
Trimmers (Beard & Mustache) Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-98

Table 51: World Recent Past, Current & Future Analysis for
Men’s Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-99

Table 52: World Long-Term Projections for Men’s Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-100

Table 53: World 10-Year Perspective for Men’s Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-101

Table 54: World Recent Past, Current & Future Analysis for
Women’s Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-102

Table 55: World Long-Term Projections for Women’s Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-103

Table 56: World 10-Year Perspective for Women’s Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-104

Table 57: World Recent Past, Current & Future Analysis for
Epilators by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-105

Table 58: World Long-Term Projections for Epilators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-106

Table 59: World 10-Year Perspective for Epilators by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-107

Table 60: World Recent Past, Current & Future Analysis for
Trimmers (Beard and Mustache) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-108

Table 61: World Long-Term Projections for Trimmers (Beard and
Mustache) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-109

Table 62: World 10-Year Perspective for Trimmers (Beard and
Mustache) by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-110

Table 63: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through
2010 (includes corresponding Graph/Chart) II-111

Table 64: World Long-Term Projections for Other Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-112

Table 65: World 10-Year Perspective for Other Personal Care
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Middle East and Latin America Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-113

Table 66: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Product Segment - Heating
Pads, Whirlpool Baths (Portable) and Massagers Markets
Independently Analyzed with Annual Sales Figures in 000’ Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-114

Table 67: World Long-Term Projections for Other Personal Care
Appliances by Product Segment - Heating Pads, Whirlpool Baths
(Portable) and Massagers Markets Independently Analyzed with
Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) II-114

Table 68: World 10-Year Perspective for Other Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Heating Pads, Whirlpool Baths (Portable) and
Massagers Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-115

Table 69: World Recent Past, Current & Future Analysis for
Heating Pads by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-116

Table 70: World Long-Term Projections for Heating Pads by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-117

Table 71: World 10-Year Perspective for Heating Pads by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-118

Table 72: World Recent Past, Current & Future Analysis for
Whirlpool Baths (Portable) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-119

Table 73: World Long-Term Projections for Whirlpool Baths
(Portable) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-120

Table 74: World 10-Year Perspective for Whirlpool Baths
(Portable) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Middle East and Latin America Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-121

Table 75: World Recent Past, Current & Future Analysis for
Massagers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-122

Table 76: World Long-Term Projections for Massagers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-123

Table 77: World 10-Year Perspective for Massagers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-124


III. MARKET

1. United States III-1
A.Market Analysis III-1
Outlook III-1
Stress: Important Driver for Personal Care Appliances III-1
Market for Power Toothbrushes III-1
Hair Care Appliances Market Witnesses Growth III-2
Domestic Consumers Drive Demand for Small Hair Care Appliances III-2
African-American Hair Care Needs - Immense Yet Untapped Market III-2
Electric Personal Grooming Products for Women on the Spur III-2
Market Trends III-3
Market Snapshots III-3
Table 78: Personal Care Appliances Market in the US (2006):
Percentage Breakdown of Value Sales by Leading
Brands-Helen of Troy, Conair, Remington, and Others
(includes corresponding Graph/Chart) III-4
Retail Scenario III-4
Drug Chain Store Vs Mass Merchants III-4
Aging Boomers Drive Retail Home Health Care in the US III-4
Personal Care Appliances as Gift Items III-4
Popular Personal Care Items at Chain Drug Stores III-5
Home Based Heat Therapy Getting Popular at Drug Chains III-5
Market Size Analysis for Select Segments III-6
A.Hair Care Appliances III-6
Table 79: Hair Care Appliances Market in the US (2007):
Percentage Breakdown of Volume Sales by Leading Brands-
Ace, Conair, Cosmopolitan, Goody, Karina, Revlon, Scunci,
Scunci No Damage, Scunci Salon, Scunci Style, Private
Label, and Others (includes corresponding Graph/Chart) III-6

Table 80: Hair Care Appliances Market in the US (2007):
Percentage Breakdown of Value Sales by Leading Brands-
Ace, Conair, Conair Professional, Cosmopolitan, Goody,
Karina, Scunci, Scunci No Damage, Scunci Salon, Scunci
Style, Private Label, and Others (includes corresponding
Graph/Chart) III-6
Curling Brushes Market III-7
Table 81: Leading Players in the US Personal Care
Appliances Market for Curling Brushes (2006): Percentage
Breakdown of Volume Sales by Company for Conair, Helen of
Troy, and Others (includes corresponding Graph/Chart) III-7
Curling Irons Market III-7
Table 82: Leading Players in the US Personal Care
Appliances Market for Curling Irons (2006): Percentage
Breakdown of Volume Sales by Company for Conair, Helen of
Troy, and Others (includes corresponding Graph/Chart) III-7
Hair Clippers Market III-7
Hair Dryers Market III-8
Table 83: Hair Dryers Market in the US (2006): Percentage
Breakdown of Value Sales by Leading Brands-Conair, Helen
of Troy, Remington, and Others (includes corresponding
Graph/Chart) III-8
Hair Setters Market III-8
Table 84: Leading Players in the US Personal Care
Appliances Market for Hair Setters (2006): Percentage
Breakdown of Volume Sales by Company for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) III-8
B.Oral Care Appliances III-8
Electric Toothbrushes and Plaque Removers Market III-8
Table 85: Power Toothbrushes Market in the US (2007):
Percentage Breakdown of Value Sales by Leading Brands-
Braun Oral-B, Crest Spinbrush Pro Clean, Crest Spinbrush
Pro Whitening, Oral-B Crossaction, Oral-B Crossaction
Power Max, Oral-B Professional Care, Oral-B Triumph,
Oral-B Vitality, Sonicare Advance, Sonicare Elite, and
Others (includes corresponding Graph/Chart) III-9

Table 86: Power Toothbrushes Market in the US (2007):
Percentage Breakdown of Volume Sales by Leading Brands-
Braun Oral-B, Crest Spinbrush Pro Clean, Crest Spinbrush
Pro Whitening, Oral-B Crossaction, Oral-B Crossaction
Power Max, Oral-B Professional Care, Oral-B Triumph,
Oral-B Vitality, Sonicare Advance, Sonicare Elite, and
Others (includes corresponding Graph/Chart) III-9

Table 87: Leading Players in the US Market for Power
Toothbrush (2006): Percentage Breakdown of Retail Value
Sales by Company for Procter & Gamble, Royal Philips,
Church & Dwight, Colgate Palmolive Company, Conair
Corporation, and Others (includes corresponding
Graph/Chart) III-10

Table 88: Leading Brands in the US Market for Power
Toothbrush (2005): Percentage Breakdown of Retail Value
Sales for Braun/ Oral- B, Zoothbrush, Sonicare, Crest
Spin Brush, Colgate, Interplak, Others (includes
corresponding Graph/Chart) III-10
Affordable Electric-Assisted Toothbrushes III-10
Reviving Factor: Kids III-11
Licensed Characters: A Booster III-11
Oral Irrigators Market III-12
C.Hair Removal Appliances III-12
Men’s Shavers Market III-12
Table 89: Leading Players in the US Personal Care
Appliances Market for Men's Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Norelco,
Remington, Braun, Matsushita (Panasonic), and Others
(includes corresponding Graph/Chart) III-12

Table 90: Hair Removal Appliances (Shaving Razor
Cartridges) Market in the US (2006): Percentage Breakdown
of Value Sales by Leading Brands- Gillette Fusion,
Gillette Fusion Power, Gillette M3 Power, Gillette Mach3,
Gillette Mach3 Turbo, Gillette Sensor Excel, Gillette
Venus, Gillette Venus Divine, Schick Intuition, Schick
Quattro, and Others (includes corresponding Graph/Chart) III-12
Women’s Shavers Market III-13
Table 91: Leading Players in the US Personal Care
Appliances Market for Women's Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Remington,
Matsushita (Panasonic), Norelco and Others (includes
corresponding Graph/Chart) III-13
Facts on Women’s Shavers Market in the US III-13
Products Introduced in this Segment in Recent Past III-13
Beard & Mustache Trimmers Market III-14
Table 92: Leading Players in the US Personal Care
Appliances Market for Beard & Mustache Trimmers (2006):
Percentage Breakdown of Volume Sales by Company for
Conair, Remington, Wahl, and Others (includes
corresponding Graph/Chart) III-14
US Imports/Exports of Shavers III-14
Table 93: US Exports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for Canada, Mexico, Japan, UAE, Israel,
Malaysia, Venezuela and Rest of World (includes
corresponding Graph/Chart) III-14

Table 94: US Imports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for China, Netherlands, Germany and Rest
of World (includes corresponding Graph/Chart) III-15
D.Other Personal Care Appliances III-15
Massagers Market III-15
Distribution Practices III-15
Trends in the Massager Category III-15
Table 95: Other Personal Care Appliances (Heat Packs)
Market in the US (2006): Percentage Breakdown of Value
Sales by Leading Brands- 3M Nexcare, Ace, Bed Buddy,
Cura Heat, Homedics Thera P, Icy Hot Pro Therapy, Kaz
Smart Heat, Thera Med, Therma Care, Well Patch, Private
Label, and Others (includes corresponding Graph/Chart) III-16

Table 96: Other Personal Care Appliances (Heat Packs)
Market in the US (2006): Percentage Breakdown of Volume
Sales by Leading Brands- 3M Nexcare, Ace, Bed Buddy,
Cura Heat, Homedics Thera P, Icy Hot Pro Therapy, Kaz
Smart Heat, Thera Med, Therma Care, Well Patch, Private
Label, and Others (includes corresponding Graph/Chart) III-16

Table 97: Other Personal Care Appliances (Foot Care
Devices) Market in the US (2006): Percentage Breakdown
of Volume Sales by Leading Players- Combe, Del
Laboratories, Implus, Paris Presents, Pedifix, ProFoot
Footcare, Schering-Plough, Spenco, Tweezerman, W. E.
Bassett, and Others (includes corresponding Graph/Chart) III-17

Table 98: Other Personal Care Appliances (Body/Muscle
Support Devices) Market in the US (2006): Percentage
Breakdown of Volume Sales by Leading Brands- Ace,
Futuro, Futuro Beyond Support, Futuro Sport, Johnson &
Johnson Coach, Mueller Sport Care, Sport Aid, TED,
Tru-Fit, Tru-Fit Elasto Preene, Private Label, and
Others (includes corresponding Graph/Chart) III-17
Market Shares of Select Product Segments in Recent Past III-18
Table 99: Personal Care Appliances Market in the US (2004):
Percentage Breakdown of Value Sales by Leading Brands-Helen
of Troy, Conair, Windmere, Remington, and Others (includes
corresponding Graph/Chart) III-18

Table 100: Hair Setters Market in the US (2004): Percentage
Breakdown by Distribution Channel - Mass Merchants,
Drugstores, Department Stores, and Others (includes
corresponding Graph/Chart) III-18

Table 101: Men’s Shavers Market in the US (2004):
Percentage Breakdown by Distribution Channel - Mass
Merchants, Supermarkets & Drugstores, Department &
Specialty Stores, and Others (includes corresponding
Graph/Chart) III-18

Table 102: Hand Held Hair Dryers Market in the US (2004):
Percentage Breakdown by Distribution Channel - Mass
Merchants, Supermarkets & Drugstores, Department &
Specialty Stores, and Others (includes corresponding
Graph/Chart) III-18

Table 103: Leading Players in the US Personal Care
Appliances Market for Curling Brushes (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for Conair,
Helen of Troy, Applica, and Others (includes corresponding
Graph/Chart) III-19

Table 104: Leading Players in the US Personal Care
Appliances Market for Curling Irons (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for
Conair,Helen of Troy, and Others (includes corresponding
Graph/Chart) III-19

Table 105: Hair Clippers Market in the US (2004):
Percentage Breakdown of Value Sales by Leading
Brands-Conair, Sunbeam/Oster, Wahl, Remington, and Others
(includes corresponding Graph/Chart) III-20

Table 106: Hair Dryers Market in the US (2004): Percentage