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Global Personal Care Appliances Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 428 pages

This report analyzes the worldwide markets for Personal Care Appliances in Thousand Units by the following Segments: Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters, & Hair Straighteners), Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, & Plaque Removers), Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, & Trimmers), and Other Personal Care Appliances (Heating Pads, Whirlpool Baths, & Massagers). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 145 companies including many key and niche players such as -

Church & Dwight Co., Inc.
Colgate-Palmolive
Conair Corporation
Groupe SEB
Helen of Troy Limited

Table Of Contents

Global Personal Care Appliances Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Product Definition for Select Product Segments I-4
Hair Care Appliances I-4
Curling Brushes I-4
Curling Irons I-4
Hair Clippers I-4
Hair Dryers I-4
Hair Setters I-4
Hair Straighteners I-4
Oral Care Appliances I-5
Electric Toothbrushes I-5
Oral Irrigators I-5
Plaque Removers I-5
Hair Removal Appliances I-5
Men's Shavers I-5
Women's Shavers I-5
Epilators I-5
Trimmers (Beard and Mustache) I-6
Other Personal Care Appliances I-6
Heating Pads I-6
Whirlpool Baths (Portable) I-6
Massagers I-6


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Prelude II-1
Developed Nations Dominate, Developing Nations to Spur Growth II-2
Table 1: Leading Regional Markets in the Global Personal Care
Appliances Market (2015): Percentage Share Breakdown of Unit
Sales by Region/Country (includes corresponding Graph/Chart) II-2

Table 2: Leading Regional Markets in the Global Personal Care
Appliances Market: Ranked by %CAGR for Asia-Pacific, Latin
America, Middle East, US, Europe, Canada, and Japan (includes
corresponding Graph/Chart) II-3
Impact of Recession in Retrospect and the Road Ahead II-3
Competitive Landscape II-4
Intense Competition Characterizes Electric Toothbrush Market II-4
Table 3: Leading Players in the Global Electric Toothbrush
Market (2014E): Percentage Share Breakdown of Value Sales
for Colgate-Palmolive, Panasonic, Philips, Procter and Gamble,
and Others (includes corresponding Graph/Chart) II-5
Electric Shavers Market: Philips and Braun Dominate II-5
Table 4: Leading Players in the Global Electric Shavers
Market (2014): Percentage Share Breakdown of Value Sales for
Braun, Panasonic, Philips and Others (includes corresponding
Graph/Chart) II-6

2. NOTEWORTHY TRENDS and ISSUES II-7
Rising Beauty Consciousness among Men: Lucrative Opportunity
for Manufacturers II-7
Demand for Low-Cost, Low-End Products on the Rise II-8
Improving Brand Awareness - Means to Counter Low-Cost Products II-8
New Strategies to Promote Low-Cost Electric Shavers II-8
High-End Personal Care Appliances Make Impact II-8
Manufacturers Focus on Premium Products II-9
Dynamic Designs Sustain Demand II-9
Frequent Travelers Fuel Demand for Travel-Size Appliances II-10
Women: An Important Consumer Cluster II-10
Table 5: Female Employment-to-Population Ratio (%) (includes
corresponding Graph/Chart) II-11
Expanding Middle Class Population and Rising Disposable Incomes
Promise Growth II-11
Table 6: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-12

Table 7: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-13

Table 8: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P and 2030P
(includes corresponding Graph/Chart) II-13
Urbanization Influences Personal Care Appliance Sales II-14
Table 9: Percentage of Urban Population in Select Countries
(2010 and 2050) (includes corresponding Graph/Chart) II-15
India and China: Potential Future Markets II-16
Table 10: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh,
Russia and Japan (includes corresponding Graph/Chart) II-16
Significance of Promotional Activities II-17
Internet Marketing Fuels Market Competition II-17
Popularity of Social Media Networks Drives Beauty Industry II-17
Expanding Global Presence: A Key Strategy for Sustaining Business II-17
Gradual Switch to Steel II-18
Polymers Find New Applications II-18
Manufacturers Make Efforts to Adopt PVC-Free Products II-18

3. A REVIEW OF PRODUCT SEGMENTS II-19
Hair Care Appliances II-19
A Prelude II-19
Hair Dryers: Innovations and Brand Power Shape Dynamics II-19
Innovations in Hair Care Appliances II-20
Revlon Tourmaline Ionic Ceramic Hair Dryer: For a Quiet
Drying Experience II-20
Panasonic Nanoe Hair Dryer - Promise of Less Damage While
Drying II-20
Conair 3Q Hair Dryer: Faster Drying Speed II-20
T3 Twirl 360: The Motion-Sensing, Auto-Rotating Curling Iron II-20
Lightweight Folding Dryer for Travel Purposes II-21
New Hair Styles Enhance Demand for Hair Setters II-21
Rising Popularity of Hair Care Appliances among Men II-21
Hair Straighteners Usage Ups Risk of Breakage II-21
Hair Straighteners for Children: Facing Concerns over Safety II-21
A Glance at Few Popular Hair Straighteners II-22
Oral Care Appliances II-23
Rising Awareness about Oral Care Favors Growth II-23
Powered Toothbrushes Drive Oral Hygiene Growth II-24
Innovation - Critical for Growth in Powered Toothbrushes Segment II-25
Smart Toothbrushes: The Latest Innovation in Electric
Toothbrushes Market II-25
Oral-B® SmartSeries™ Electric Toothbrush with Bluetooth® II-25
Kolibree Connected Electric Toothbrush II-26
Philips Sonicare® AirFloss with Microdroplet Technology II-26
Powered Toothbrush with Manual Brushing Technique II-26
A Glance at Leading Innovations in Electric Toothbrushes (2014) II-27
Popular Amongst Children II-28
Manufacturers Collaborate with Entertainment Industry
Participants II-28
Oral Irrigation: Innovation Vital for Growth II-28
High Market Penetration - A Boon or a Curse? II-29
Hair Removal Appliances II-29
Electric Shavers: Designed for a Clean Shave II-29
Table 11: Global Market for Hair Removal (2013): Percentage
Share Breakdown of Value Sales by Category (includes
corresponding Graph/Chart) II-30

Table 12: Weekly Shaving Frequencies in Select Countries -
Germany, the US, Poland, Russia, China, and India (includes
corresponding Graph/Chart) II-31
Asia-Pacific: Fastest Growing Electric Shavers Market Worldwide II-31
Technological Advancements Drive Shaving Products Market II-31
Electric Shavers: Aesthetics Dominate Over Technology II-32
Favorable Demographic Trends Strengthens Market Prospects for
Electric Shavers II-32
Rising Popularity of Stubble: Impact on Shaver Sales II-33
Women's Grooming: Increasing Demand for Female Shaving Products II-33
Available Hair Removal Options for Women: A Comparison II-34
Epilator II-36
Popular Epilators for Women II-37
Beard and Mustache Trimmers II-37
Beard Trimmers II-37
Corded Beard Trimmers II-38
Cordless Beard Trimmers II-38
Pivot Motored Beard Trimmers II-38
Rotary Motored Beard Trimmers II-38
Universal Motored Beard Trimmers II-38
Magnetic Motored Beard Trimmers II-38
Popular Beard and Mustache Trimmers in the Market II-39
Ear and Nose Trimmers: An Underdeveloped Market with Lucrative
Opportunities II-40
Internet and Social Media Channels Vital for Promotions II-40
Other Personal Care Appliances II-41
Wide Options for Hot/Cold Therapy II-41
Infrared Heating Pad - Providing Relief II-41
Massagers: A Potential Growth Market II-41
Aging Demographics: A Key Driver II-42
Popular Foot Massagers II-42
Body Back Roller II-42
Conair Waterfall II-42
Foot Vibe Massager II-42
Homedics 275h II-43
Homedics FMS-150H II-43
Homedics FMS-200H II-43
Medi-Rub 200 Plus II-43
Moji 360 Massager II-43

4. PRODUCT OVERVIEW II-44
A. Hair Care Appliances II-44
Curling Brushes II-45
Curling Irons II-45
Hair Clippers II-45
Hair Dryers II-45
Hair Setters II-45
Hair Straighteners II-46
B. Oral Care Appliances II-46
Electric Toothbrushes II-46
Electric Toothbrushes - History and Development II-46
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-47
Oral Irrigators II-47
Plaque Removers II-47
C. Hair Removal Appliances II-47
Electric Shavers II-48
Men's Shavers II-48
Razors/Blades II-48
Razor Handles II-48
Razor Blades (Refills) II-48
Disposable Razors II-49
Electric Shavers II-49
Shaving Accessories and Others II-49
Popular Shaving Techniques II-49
Wet Shaving II-49
Dry Shaving II-50
Women's Shavers II-50
Women's Shaver Systems II-50
Epilators II-50
Epilation: Definition II-50
Substitute Products for Epilators II-51
Trimmers (Beard and Mustache) II-51
D. Other Personal Care Appliances II-51
Heating Pads II-51
Massagers II-51
Bathroom - A Virtual Paradise II-52
Massagers Positioned as Health Care Products II-52
Foot Appliances II-52
Whirlpool Baths II-53

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-54
Oral-B to Launch API and SDK for its Bluetooth-Connected
Toothbrush II-54
Babyliss Paris Introduces Homelight 100 Epilator with Pulsed
Light II-54
BIC Unveils Soleil Epilator II-54
TYME Unveils its Latest TYME Hair Styling Iron II-54
Braun Introduces 2-in-1 Facial Cleansing Brush and Mini Epilator II-54
Panasonic Launches ES-ED64 Wet/Dry Epilator II-54
Bosch Introduces Hair Appliances Range in the UK II-54
Panasonic Introduces EH-ND12 and EH-2513 Personal Care Products II-54
Gillette Launches Fusion ProGlide Razor II-54
Philips Unveils Laser-Guided BeardTrimmer 9000 Range in India II-55
Philips Unveils Series 7000 Hair Clippers II-55
Kolibree Launches Connected Electric Toothbrush II-55
Wahl Clipper Launches Lithium Ion Clipper and Stainless Steel
Trimmer II-55
Spectrum Brands Unveils Range of Personal Care Products II-55
Oral B to Introduce Bluetooth 4.0 App Controlled Toothbrush II-55
Water Pik Launches Waterpik® Aquarius™ Professional Water Flosser II-55
Remington Unveils its Unique and Novel Remington® SmartEdge™
Foil Shaver II-55
Olivia Garden Introduces NanoThermic® ThermalContour™ Brush Range II-55
Braun Introduces °CoolTec Electric Shaver II-56
Oral-B® Unveils BLACK 7000 Power Brushes II-56
Philips India Introduces KeraShine Range of Hair Appliances II-56
evoDerma Unveils PRONECK Massager II-56
Brush-Baby Announces Plans to Launch BABYSONIC Electric
Toothbrush for Babies II-56
Philips Introduces Men's Shaver through Primedia Unilimited's TLC II-56
Farouk Systems Unveils CHI ARC Rotating Curling Iron II-56
Philips Introduces ThermoProtect Hairdryers II-56
Scanderra Launches Oral Irrigators in Europe II-56
Wahl Clipper Launches Lighted Lithium Detailer II-56
Brush Buddies Unveils Lady Gaga Singing Toothbrushes II-57
Glacier Technologies Launches Glacier Floss Oral Irrigator II-57
HairTrade.com Launches New Curling Product II-57
Colgate-Palmolive Introduces Colgate® ProClinical® A1500 II-57
Water Pik Launches Waterpik Complete Care II-57
Kiss Dryer Launches Tornado 360 Turbo 1875W II-57
Westinghouse Appliances India Introduces Novel Grooming Products II-57
Remington Rolls Out Keratin Therapy Tools II-57
Sunstar Americas Launches GUM® Star Wars Toothbrushes II-58
Wahl Introduces Hair Grooming Offerings in India II-58
Crest Unveils New Pro-Health Plaque Control Products II-58
Philips Norelco Introduces New Range of PowerTouch® Shavers II-58
Braun Launches 7-790CC Pulsonic Shavers II-58
Good Hair Day to Introduce Hairdryer II-58
Philips Introduces Lumea IPL Depilation Appliance II-58
Farouk Systems Launches Touch-Screen Blow-Dryer II-58
Schick to Unveil Hydro Razor for Women II-58

6. RECENT INDUSTRY ACTIVITY II-59
Philips to Divest its Consumer and Lighting Businesses II-59
Panasonic Eyes Grooming and Beauty Market II-59
Colgate-Palmolive Inks Partnership Agreement with Omron II-59
Spectrum Brands Holdings to Venture into Women's Hair
Accessories Market II-59
AmbiCom's Soladey Toothbrush to Feature in Sky Mall Catalogues II-59
Church and Dwight Recalls Spinbrush Pro Clean Sonic Recharge
Toothbrushes II-59

7. FOCUS ON SELECT PLAYERS II-60
Church and Dwight Co., Inc. (USA) II-60
Colgate-Palmolive (USA) II-60
GABA GmbH (Germany) II-60
Conair Corporation (USA) II-60
BaByliss (UK) II-61
Groupe SEB (France) II-62
Helen of Troy Limited (Bermuda) II-62
Koninklijke Philips Electronics N.V (The Netherlands) II-62
Lion Corp (Japan) II-63
Philips Sonicare (USA) II-63
Panasonic Corporation (Japan) II-64
Procter and Gamble (USA) II-64
Braun GmbH (Germany) II-65
Gillette (USA) II-66
Spectrum Brands Holdings, Inc. (USA) II-66
Remington Products Company (USA) II-66
Wahl Clipper Corporation (USA) II-67
Waterpik Technologies, Inc. (USA) II-68

8. GLOBAL MARKET PERSPECTIVE II-69
Table 13: World Recent Past, Current and Future Analysis for
Personal Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-69

Table 14: World Historic Review of Personal Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-70

Table 15: World 14-Year Perspective for Personal Care
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) II-71
By Product Segment II-72
a. Hair Care Appliances II-72
Table 16: World Recent Past, Current and Future Analysis for
Hair Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-72

Table 17: World Historic Review of Hair Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-73

Table 18: World 14-Year Perspective for Hair Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-74

Table 19: World Recent Past, Current and Future Analysis for
Hair Care Appliances by Product Segment - Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and
Hair Straighteners Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-75

Table 20: World Historic Review of Hair Care Appliances by
Product Segment - Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers, Hair Setters and Hair Straighteners
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-76

Table 21: World 14-Year Perspective for Hair Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
Hair Setters and Hair Straighteners Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) II-77

Table 22: World Recent Past, Current and Future Analysis for
Curling Brushes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-78

Table 23: World Historic Review of Curling Brushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-79

Table 24: World 14-Year Perspective for Curling Brushes by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-80

Table 25: World Recent Past, Current and Future Analysis for
Curling Irons by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-81

Table 26: World Historic Review of Curling Irons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-82

Table 27: World 14-Year Perspective for Curling Irons by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-83

Table 28: World Recent Past, Current and Future Analysis for
Hair Clippers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-84

Table 29: World Historic Review of Hair Clippers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-85

Table 30: World 14-Year Perspective for Hair Clippers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015
2020 (includes corresponding Graph/Chart) II-86

Table 31: World Recent Past, Current and Future Analysis for
Hair Dryers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-87

Table 32: World Historic Review of Hair Dryers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2007 through 2013 (includes corresponding Graph/Chart) II-88

Table 33: World 14-Year Perspective for Hair Dryers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-89

Table 34: World Recent Past, Current and Future Analysis for
Hair Setters by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-90

Table 35: World Historic Review of Hair Setters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-91

Table 36: World 14-Year Perspective for Hair Setters by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-92

Table 37: World Recent Past, Current and Future Analysis for
Hair Straighteners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-93

Table 38: World Historic Review of Hair Straighteners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-94

Table 39: World 14-Year Perspective for Hair Straighteners
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-95
b. Oral Care Appliances II-96
Table 40: World Recent Past, Current and Future Analysis for
Oral Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-96

Table 41: World Historic Review of Oral Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-97

Table 42: World 14-Year Perspective for Oral Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-98

Table 43: World Recent Past, Current and Future Analysis for
Oral Care Appliances by Product Segment - Electric
Toothbrushes, Oral Irrigators and Plaque Removers Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-99

Table 44: World Historic Review of Oral Care Appliances by
Product Segment - Electric Toothbrushes, Oral Irrigators and
Plaque Removers Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-100

Table 45: World 14-Year Perspective for Oral Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Electric Toothbrushes, Oral Irrigators and Plaque Removers
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-101

Table 46: World Recent Past, Current and Future Analysis for
Electric Toothbrushes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-102

Table 47: World Historic Review of Electric Toothbrushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-103

Table 48: World 14-Year Perspective for Electric
Toothbrushes by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-104

Table 49: World Recent Past, Current and Future Analysis for
Oral Irrigators by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-105

Table 50: World Historic Review of Oral Irrigators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-106

Table 51: World 14-Year Perspective for Oral Irrigators by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-107

Table 52: World Recent Past, Current and Future Analysis for
Plaque Removers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-108

Table 53: World Historic Review of Plaque Removers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-109

Table 54: World 14-Year Perspective for Plaque Removers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-110
c. Hair Removal Appliances II-111
Table 55: World Recent Past, Current and Future Analysis for
Hair Removal Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-111

Table 56: World Historic Review of Hair Removal Appliances
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units in Thousand Units for Years 2007
through 2013 (includes corresponding Graph/Chart) II-112

Table 57: World 14-Year Perspective for Hair Removal
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-113

Table 58: World Recent Past, Current and Future Analysis for
Hair Removal Appliances by Product Segment - Men's Shavers,
Women's Shavers, Epilators and Trimmers (Beard and Mustache)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-114

Table 59: World Historic Review of Hair Removal Appliances
by Product Segment - Men's Shavers, Women's Shavers,
Epilators and Trimmers (Beard and Mustache) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-115

Table 60: World 14-Year Perspective for Hair Removal
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Men's Shavers, Women's Shavers, Epilators and
Trimmers (Beard and Mustache) Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-116

Table 61: World Recent Past, Current and Future Analysis for
Men's Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-117

Table 62: World Historic Review of Men's Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-118

Table 63: World 14-Year Perspective for Men's Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-119

Table 64: World Recent Past, Current and Future Analysis for
Women's Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-120

Table 65: World Historic Review of Women's Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-121

Table 66: World 14-Year Perspective for Women's Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-122

Table 67: World Recent Past, Current and Future Analysis for
Epilators by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-123

Table 68: World Historic Review of Epilators by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2007 through 2013 (includes corresponding Graph/Chart) II-124

Table 69: World 14-Year Perspective for Epilators by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-125

Table 70: World Recent Past, Current and Future Analysis for
Trimmers (Beard and Mustache) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-126

Table 71: World Historic Review of Trimmers (Beard and
Mustache) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-127

Table 72: World 14-Year Perspective for Trimmers (Beard and
Mustache) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-128
d. Other Personal Care Appliances II-129
Table 73: World Recent Past, Current and Future Analysis for
Other Personal Care Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-129

Table 74: World Historic Review of Other Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-130

Table 75: World 14-Year Perspective for Other Personal Care
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-131

Table 76: World Recent Past, Current and Future Analysis for
Other Personal Care Appliances by Product Segment - Heating
Pads, Whirlpool Baths (Portable) and Massagers Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-132

Table 77: World Historic Review of Other Personal Care
Appliances by Product Segment - Heating Pads, Whirlpool
Baths (Portable) and Massagers Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2007 through 2013 (includes corresponding Graph/Chart) II-133

Table 78: World 14-Year Perspective for Other Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Heating Pads, Whirlpool Baths (Portable) and
Massagers Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) II-134

Table 79: World Recent Past, Current and Future Analysis for
Heating Pads by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-135

Table 80: World Historic Review of Heating Pads by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-136

Table 81: World 14-Year Perspective for Heating Pads by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-137

Table 82: World Recent Past, Current and Future Analysis for
Whirlpool Baths (Portable) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-138

Table 83: World Historic Review of Whirlpool Baths
(Portable) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-139

Table 84: World 14-Year Perspective for Whirlpool Baths
(Portable) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-140

Table 85: World Recent Past, Current and Future Analysis for
Massagers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-141

Table 86: World Historic Review of Massagers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2007 through 2013 (includes corresponding Graph/Chart) II-142

Table 87: World 14-Year Perspective for Massagers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-143


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Noteworthy Trends III-1
Stress: Important Driver for Personal Care Appliances III-1
Personal Care Appliances as Gift Items III-2
Competitive Landscape III-2
Table 88: Leading Players in the US Market for Personal
Care Appliances Market (2014E): Percentage Share Breakdown
of Volume Sales for Church and Dwight, Conair Corporation,
Helen of Troy, Spectrum Brands, and Others (includes
corresponding Graph/Chart) III-2

Table 89: Leading Players in the US Hair Appliances Market
(2014E): Percentage Share Breakdown of Value Sales for
Conair Corporation, Farouk Systems Inc, Helen of Troy,
Revlon, Inc., Spectrum Brands, Inc., Tre Milano LLC, Wahl
Clipper Corp., and Others (includes corresponding
Graph/Chart) III-3

Table 90: Leading Players in the Power Toothbrush Market
(2014E): Percentage Share Breakdown of Volume Sales for
Church and Dwight. Philips, Procter and Gamble, Private Label,
and Others (includes corresponding Graph/Chart) III-3

Table 91: Leading Players in the US Electric Shavers Market
(2013): Percentage Breakdown of Value Sales for Conair
Corporation, Panasonic, Philips, Procter and Gamble, Spectrum
Brands, Wahl Clipper, and Others (includes corresponding
Graph/Chart) III-3

Table 92: Leading Players in the US Men's Electric Shavers
Market (2013): Percentage Breakdown of Volume Sales for
Philips Norelco, Remington, Braun, Panasonic, and Others
(includes corresponding Graph/Chart) III-4
Hair Care Appliances Market III-4
Desire to Style Hair at Homes to Spur Hair Care Appliances
Market III-4
Ethnic Hair Care Needs - Immense Potential III-4
Professional Salon Hair Care Appliances Market: A Review III-4
Specialist Styling Appliances Driving Growth of Prestige
Hair Care Market III-5
Hair Dryers, Curling Irons and Straighteners : Widely Used
Hair Care Products III-5
Key Statistics III-6
Table 93: Leading Brands in the US Hair Dryers Market
(2013): Percentage Breakdown of Value Sales for Conair,
Helen of Troy, Revlon, Spectrum and Others (includes
corresponding Graph/Chart) III-6

Table 94: Leading Players in the US Hair Setters Market
(2013): Percentage Breakdown of Volume Sales for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) III-6

Table 95: Leading Players in the US Market for Curling
Brushes (2013): Percentage Breakdown of Volume Sales for
Conair, Helen of Troy, and Others (includes corresponding
Graph/Chart) III-6

Table 96: Leading Players in the US Market for Curling
Irons (2013): Percentage Breakdown of Volume Sales for
Conair, Helen of Troy, and Others (includes corresponding
Graph/Chart) III-7
Oral Care Appliances Market III-7
Power Toothbrushes: A Convenient Brushing Option III-7
Power Toothbrushes for Kids: An Opportunity to Tap III-7
High Prices Fail to Dampen Sales of Electric Toothbrushes III-8
Hair Removal Appliances Market III-8
Men's Shaving Products Market Sees Significant Expansion III-8
Table 97: Men's Shavers Market in the US (2014):
Percentage Breakdown by Distribution Channel - Discount
Stores, Drugstores, Food Stores, Mass Merchants, and
Convenience, Military and Others (includes corresponding
Graph/Chart) III-9
Rising Demand for Male Grooming Products III-10
Desire for At-Home Hair Removal Procedures among Women
Bodes Well for Market III-10
Other Personal Care Appliances III-11
Massagers Market III-11
Retail Scenario III-11
Drug Chain Store Vs Mass Merchants III-11
Aging Boomers Drive Retail Home Health Care in the US III-11
Popular Personal Care Items at Chain Drug Stores III-11
Imports and Exports III-12
Table 98: US Exports of Shavers (with Self-Contained
Electric Motor) (2013): Percentage Breakdown of Value
Exports by Destination Country (includes corresponding
Graph/Chart) III-12

Table 99: US Imports of Shavers (with Self-Contained
Electric Motor) (2013): Percentage Breakdown of Value
Imports by Country of Origin (includes corresponding
Graph/Chart) III-12
Product Introductions/Innovations III-13
Strategic Corporate Developments III-15
Key Players III-16
B.Market Analytics III-22
Table 100: US Recent Past, Current and Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, Hair Setters and Hair Straighteners), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men's Shavers,
Women's Shavers, Epilators, and Trimmers (Beard and
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-22

Table 101: US Historic Review of Personal Care Appliances by
Product Segment - Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and
Hair Straighteners), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men's Shavers, Women's Shavers,
Epilators, and Trimmers (Beard and Mustache)), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2007
through 2013 (includes corresponding Graph/Chart) III-23

Table 102: US 14-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair
Straighteners), Oral Care Appliances (Electric Toothbrushes,
Oral Irrigators, and Plaque Removers), Hair Removal
Appliances (Men's Shavers, Women's Shavers, Epilators, and
Trimmers (Beard and Mustache)), and Other Personal Care
Appliances (Heating Pads, Whirlpool Baths (Portable), and
Massagers) Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-24

2. CANADA III-25
A.Market Analysis III-25
Market Overview III-25
Competition III-25
Table 103: Leading Players in the Canadian Personal Care
Appliances Market (2014): Percentage Share Breakdown of
Volume Sales for Church and Dwight, Procter and Gamble, and
Others (includes corresponding Graph/Chart) III-25
Imports/Exports Statistics III-26
Table 104: Canadian Exports of Shavers (with Self-Contained
Electric Motor) (2013): Percentage Breakdown of Value
Exports by Destination Country (includes corresponding
Graph/Chart) III-26

Table 105: Canadian Imports of Shavers (with Self-Contained
Electric Motor) (2013): Percentage Breakdown of Value
Imports by Country of Origin (includes corresponding
Graph/Chart) III-26
Product Launch III-26
B.Market Analytics III-27
Table 106: Canadian Recent Past, Current and Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, Hair Setters and Hair Straighteners), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men's Shavers,
Women's Shavers, Epilators, and Trimmers (Beard and
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-27

Table 107: Canadian Historic Review of Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
Hair Setters and Hair Straighteners), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men's Shavers, Women's
Shavers, Epilators, and Trimmers (Beard and Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annua

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