World Deodorants Markets

World Deodorants Markets

This report analyzes the worldwide markets for Deodorants in Millions of US$. The specific product segments analyzed are Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 186 companies including many key and niche players worldwide such as Beiersdorf AG, Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel KGaA, Kao Corp., Lion Corporation., Procter & Gamble Company, Sara Lee Corporation, and The Unilever Group. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

S

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
CAGR Disparities Between Historic & Current Data I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Stick & Solid Deodorants I-4
Spray Deodorants I-4
Aerosol Sprays I-4
Non-Aerosol Sprays I-4
Squeeze-Bottle Sprays I-4
Roll-On Deodorants I-4
Other Deodorants I-4


II. EXECUTIVE SUMMARY

1. Market Snapshots II-1
Worldwide Deodorants Market at a Glance II-1

2. Current and Future Analysis II-2
Analysis by Geographic Region II-2
Table 1: World Market for Deodorants (2001-2010): Geographic
Regions Ranked by Growth - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America
and Rest of World (includes corresponding Graph/Chart) II-2

Table 2: World Market for Stick & Solid Deodorants
(2001-2010): Geographic Regions Ranked by Growth - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East, Latin America and Rest of World (includes corresponding
Graph/Chart) II-3

Table 3: World Market for Spray Deodorants (2001-2010):
Geographic Regions Ranked by Growth - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World (includes corresponding
Graph/Chart) II-3

Table 4: World Market for Roll-On Deodorants (2001-2010):
Geographic Regions Ranked by Growth - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World (includes corresponding
Graph/Chart) II-3

Table 5: World Market for Other Deodorants, including Creams,
Gels and Wipes (2001-2010): Geographic Regions Ranked by
Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America and Rest of World
(includes corresponding Graph/Chart) II-4
Analysis by Product Groups/Segments II-4
Table 6: World Market for Deodorants (2001-2010): Product
Groups/Segments Ranked by Growth - Stick & Solid Deodorants;
Spray Deodorants; Roll-On Deodorants; and Other Deodorants
(Creams, Gels and Wipes) (includes corresponding Graph/Chart) II-4

3. Trends and Issues II-5
Increase in Male Grooming Spurs Growth in Deodorants Sales II-5
Advanced Markets Witness Maturity II-5
Technologically Advanced Products-Bails Out Market Maturity II-5
Younger Populace -The Energizer for Deodorants II-5
Deodorants Move Away from Unisex Brands II-6

4. Deodorants/Antiperspirants: A Market Overview II-7
Deodorants/Antiperspirants: Image Builders II-7
Competitive Scenario II-7
Table 7: Worldwide Market for Deodorants (2006): Percentage
Breakdown of Value Sales by Company for Unilever, Beiersdorf,
Procter & Gamble, Henkel, Colgate-Palmolive and Others
(includes corresponding Graph/Chart) II-7
The Consumer Decides.. II-8
Table 8: Consumer Preferences for Deodorant Purchases
(includes corresponding Graph/Chart) II-8
Promotion: The Path to Success. II-8
Gender Based Products Sell Better II-9
Developing Markets: Key Thrust Areas II-9
Usage Patterns II-9
Table 9: Usage Pattern of Deodorant Formats Among Men & Women
(In Percentage) (includes corresponding Graph/Chart) II-9

5. Product Overview II-10
Deodorants: An Indispensable Aspect of Life II-10
A Fact Profile II-10
Sweating: A Mechanism to Control Body Temperature II-10
Common Ingredients in Deodorants II-10
A Brief on Triclosan - A Major Ingredient II-10
Triclosan Benefits II-10
Health Hazards Associated with Triclosan II-12
Antiperspirants II-12
Antiperspirants Vs Deodorants II-13
Constituents of Deodorants II-13
Ingredients of Antiperspirants II-13
Side Effects II-13
Combination of Deodorant and Antiperspirant II-13
Other Alternatives to Combat Odors II-13
Categorization of Deodorants/Antiperspirants II-13
Sticks and Solids II-14
Roll-Ons II-14
Crystal Deodorant Stones II-14
Mode of Application II-14
Manufacturing Process II-14
Aerosol Sprays II-15
Non-Aerosol Sprays II-15
Squeeze-Bottle Sprays II-15
Other Types of Formulations. II-15
Creams II-15
Deodorant Wipes II-15
Powders II-15
Pads and Dab-On Applicators II-16
Crystals and Electrical Devices II-16

6. The Importance of Marketing Strategies II-17
Advertising: Clinches the Deal II-17
Product Promotion is Vital II-17
Deodorant Promotions through Websites II-17
Packaging Enhances the Appearance. II-18
Strategy to Boost Deodorant Sales II-18

7. Channels of Distribution II-19
Supermarkets II-19
Independent and Chain Drug Stores II-19
Mass-Merchandisers II-19

8. Product Innovations/Introductions II-20
Procter & Gamble Introduces Clinically Proven Deodorant II-20
Unilever Introduces a New Improved Line of AXE Bodysprays II-20
Tom’s of Maine Introduces New Long Lasting Natural Deodorant II-20
Zion Health Launches the First Global Clay-Based Deodorant II-20
JK Ansell’s Kamasutra Brand Forays into Personal Care Market II-20
RPC Introduces Cost Effective Packaging for DeodorantsII-21
Cholayil Launches DeO2 Deodorant; Enters Domestic Deodorant
Market II-21
Lion Launches Improved Ban Powder Spray Deodorant II-21
Nature’s Gate Launches New Product Line of Deodorant Blend
with Organic Fruits II-21
Herbal Care Unveils Two New PG-Free Deodorant Sticks II-21
King of Shaves Forays into Deodorants Market II-22
Adidas Releases New Line of Body Care Deodorants II-22
Unilever Introduces Upgraded Lynx Bodyspray II-22
Crystal Spring Comes in Spray Form II-22
Unilever Introduces New Anti-Perspirant Deodorant II-22
21st Century Healthcare Launches Herbal Clear Naturally II-22
Brylcreem Introduces New Line of Roll-On Deodorants II-23
Lion Corp Rolls Out Ban Zero Powder Deodorant Spray II-23
Hindustan Lever Rolls Out Free Spirit Deodorant II-23
P&G Launches New Deodorant - Secret Platinum Protection II-23
Ripple Fragrance of India Introduces DNA, a New Line of
Deodorants II-23
Brylcreem Unveils Three Roll-On Deodorants in Malaysia II-23
Davidoff Launches Echo Woman II-24
Unilever Introduces Axe Dry antiperspirant deodorant II-24
Gillette Launches Right Guard II-24
Lever Faberge Unveils Pulse, a New Fragrance II-24
Product Innovations/Introductions in Recent Past II-24

9. Recent Industry Activity II-43
VVF Takes Over Teo Corp II-43
Fabergé Limited Acquires Unilever’s FABERGÉ Brand II-43
Selective Beauty to Start Manufacturing Operations in India II-43
Unilever to Commence Deodorants Production at New Manila Plant II-43
Colgate Concludes Acquisition of Tom’s of Maine II-43
Henkel’s Dial Corporation Acquires Deodorant Brands from Gillette II-44
Innovative Brands Takes Over Sure® Brand II-44
Procter & Gamble Acquires Gillette II-44

10. Focus on Select Players II-45
Beiersdorf AG (Germany) II-45
Church & Dwight Co., Inc. (USA) II-45
Colgate-Palmolive Company (USA) II-45
Henkel KGaA (Germany) II-46
Kao Corporation (Japan) II-46
Lion Corporation (Japan) II-46
Procter & Gamble Company (USA) II-47
Sara Lee Corporation (USA) II-47
The Unilever Group (USA) II-47

11. Global Market Perspective II-48
Table 10: World Recent Past, Current and Future Analysis for
Deodorants by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), the Middle East, Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-48

Table 11: World Long-term Projections for Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-49

Table 12: World Historic Review for Deodorants by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), the Middle East, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-50

Table 13: World 15-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the
Middle East, Latin America and Rest of World Markets for Years
1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart) II-51

Table 14: World Recent Past, Current and Future Analysis for
Stick & Solid Deodorants by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), The Middle
East, Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) II-52

Table 15: World Long-term Projections for Stick & Solid
Deodorants by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), The Middle East, Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) II-53

Table 16: World Historic Review for Stick & Solid Deodorants
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-54

Table 17: World 15-Year Perspective for Stick & Solid
Deodorants by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) II-55

Table 18: World Recent Past, Current and Future Analysis for
Spray Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), The Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-56

Table 19: World Long-term Projections for Spray Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-57

Table 20: World Historic Review for Spray Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-58

Table 21: World 15-Year Perspective for Spray Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the
Middle East, Latin America and Rest of World Markets for Years
1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart) II-59

Table 22: World Recent Past, Current and Future Analysis for
Roll-On Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), The Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-60

Table 23: World Long-term Projections for Roll-On Deodorants
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-61

Table 24: World Historic Review for Roll-On Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-62

Table 25: World 15-Year Perspective for Roll-On Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the
Middle East, Latin America and Rest of World Markets for Years
1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart) II-63

Table 26: World Recent Past, Current and Future Analysis for
Other Deodorants (Creams, Gels and Wipes) by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
the Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-64

Table 27: World Long-term Projections for Other Deodorants
(Creams, Gels and Wipes) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), The Middle
East, Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-65

Table 28: World Historic Review for Other Deodorants (Creams,
Gels and Wipes) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), The Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1995 through
2000 (includes corresponding Graph/Chart) II-66

Table 29: World 15-Year Perspective for Other Deodorants
(Creams, Gels and Wipes) by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), The Middle East, Latin America
and Rest of World Markets for Years 1997, 2001, 2007 and 2010
(includes corresponding Graph/Chart) II-67


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Overview III-1
Current and Future Analysis III-1
Table 30: US Market for Deodorants (2001-2010): Product
Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-2
Trends and Issues III-2
Demographics - Key to Marketing Strategies III-2
Targeting Young Male Consumers III-2
Value Addition-The Key to Success in Matured Markets III-3
Health-Conscious Consumers- A Niche Market III-3
Manufacturer Brands on the Rise III-4
Multi-Functionality-A New Wave III-4
Natural Ingredients Emerge as Favorites III-4
Competitive Analysis III-4
Leading Deodorant Brands III-5
Table 31: Leading Deodorant Brands in the US (2007E):
Percentage Breakdown of Volume Sales for Degree, Mennen
Speed Stick, Old Spice Endurance, Secret, Secret Platinum
,Dove, Right Guard Sport, Old Spice Red Zone, Ban and Axe
Dry (includes corresponding Graph/Chart) III-5

Table 32: Leading Deodorant Manufacturers in the US
(2007E): Percentage Breakdown of Value Sales for Procter
& Gamble, Unilever Group, Gillette, Colgate-Palmolive,
Henkel, Church and Dwight and Others (includes
corresponding Graph/Chart) III-5

Table 33: Leading Deodorant Manufacturers in the US
(2005): Percentage Breakdown of Value Sales for Procter &
Gamble, Unilever Group, Gillette, Colgate-Palmolive,
Church and Dwight and Others (includes corresponding
Graph/Chart) III-6

Table 34: Leading Deodorant Brands in the US (2007E):
Percentage Breakdown of Retail Value Sales for Degree,
Secret Platinum, Old Spice High Endurance, Secret, Dove,
Right Guard Sport, Mennen Speed Stick, Old Spice Red Zone,
Ban and Axe Dry (includes corresponding Graph/Chart) III-6
Leading Deodorant Brands at US Drugstores III-7
Table 35: Leading Personal Deodorant Brands in US
Drugstores (2007E): Percentage Breakdown of Unit Sales for
Degree, Mennen Speed Stick, Old Spice High Endurance,
Secret Platinum, Secret, Dove, Right Guard Sport, Mennen
Speed Stick Invisible Dry, Ban, Old Spice Red Zone and
Others (includes corresponding Graph/Chart) III-7

Table 36: Leading Personal Deodorant Brands in US
Drugstores (2007E): Percentage Breakdown of Dollar Sales
for Degree, Secret Platinum, Old Spice High Endurance,
Secret, Dove Deodorants, Old Spice Red Zone, Right Guard
Sport, Mennen Speed Stick, Ban, Mitchum and Others
(includes corresponding Graph/Chart) III-7
Distribution Channels III-8
Table 37: US Deodorants Market (2006): Percentage Breakdown
of Value and Volume Sales# by Distribution Channel for
Supermarkets, Drugstores and Others (includescorresponding
Graph/Chart) III-8
Import-Export Scenario for Personal Deodorants and
Antiperspirants III-9
Table 38: Personal Deodorants and Antiperspirants Market
in the US (2004-2006): Percentage Breakdown of Exports for
Canada, Mexico, Colombia, Venezuela, Chile, Guatemala,
Israel, Finland, Ukraine and Others (includes
corresponding Graph/Chart) III-9

Table 39: Personal Deodorants and Antiperspirants Market
in the US (2004-2006): Percentage Breakdown of Imports for
Canada, Philippines, France, UK, Argentina, China, Mexico,
Italy, Malaysia, Thailand and Others (includes
corresponding Graph/Chart) III-10
Key Players III-10
Product Innovations/Introductions III-12
Product Innovations/Introductions in the Recent Past III-15
Strategic Corporate Developments III-20
B.Market Analytics III-23
Table 40: US Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants and Other Deodorants
(Creams, Gels and Wipes) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-23

Table 41: US Long-term Projections for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-23

Table 42: US Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-24

Table 43: US 15-Year Perspective for Deodorants by Product
Segment - Percentage Breakdown of Dollar Sales for Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants and
Other Deodorants (Creams, Gels and Wipes) Markets for Years
1997, 2001, 2007 and 2010 (includes corresponding
Graph/Chart) III-24

2. Canada III-25
A.Market Analysis III-25
Current and Future Analysis III-25
Table 44: Canadian Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-25
Personal Deodorants & Antiperspirants - Import Export Scenario III-26
Table 45: Canadian Imports of Personal Deodorants and
Antiperspirants for US, France, Argentina, UK, Spain,
Philippines, Italy, Thailand, Germany, Mexico, Re-imports
(Canada) and Others (In US$ Thousand) (includes
corresponding Graph/Chart) III-26

Table 46: Canadian Exports of Personal Deodorants and
Antiperspirants by Country: Percentage Share Breakdown of
Value Exports for the US, The Netherlands, Taiwan, the UK,
Haiti, Ghana, Philippines and Others (includes
corresponding Graph/Chart) III-27
Product Innovations/Introductions in the Recent Past III-27
Strategic Corporate Development III-28
B.Market Analytics III-28
Table 47: Canadian Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-28

Table 48: Canadian Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-29

Table 49: Canadian Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-29

Table 50: Canadian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-30

3. Japan III-31
A.Market Analysis III-31
Deodorants Market - An Overview III-31
Current and Future Analysis III-31
Table 51: Japanese Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-32
Key Players III-32
Kao Corporation. III-32
Lion Corporation. III-32
Product Innovations/Introductions III-33
Product Innovations/Introductions in the Recent Past III-33
B.Market Analytics III-34
Table 52: Japanese Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-34

Table 53: Japanese Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-35

Table 54: Japanese Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through2000 (includes
corresponding Graph/Chart) III-35

Table 55: Japanese 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-36

4. Europe III-37
A.Market Analysis III-37
Market Snapshots III-37
Current and Future Analysis III-37
Analysis by Geographic Region III-37
Table 56: European Market for Deodorants (2001-2010):
Geographic Regions Ranked by Growth - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe (includes
corresponding Graph/Chart) III-37
Analysis by Product Groups/Segments III-38
Table 57: European Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and
Other Deodorants (Creams, Gels and Wipes) (includes
corresponding Graph/Chart) III-38
Trends and Issues III-38
Deodorant Usage Trends III-38
Table 58: European Deodorants Market (2007E): Average
Deodorant Usage Per Week for Aerosol/ Spray and Contact
Formats (includes corresponding Graph/Chart) III-38

Table 59: European Deodorants Market (2007E): Population
Using Deodorants (%) and Frequency of Deodorant Usage/User
(includes corresponding Graph/Chart) III-39
New Delivery Formats Drive Deodorant Demand III-39
Deodorant Manufacturers Turn ‘Cosmetic’ III-39
Skin & Fabric Care - New Focus Areas for Manufacturers III-40
Natural Ingredients Find Favor Over Synthetic III-40
Roll-On Usage in Europe III-40
Market Drivers III-40
Skin-friendly III-40
Convenience III-41
Natural Ingredients III-41
Fragrance & Odor Protection III-41
Regulation on Antimicrobial Usage in the EU III-41
Antimicrobial Agents and % Concentration in Personal Care
Formulations III-41
B.Market Analytics III-42
Table 60: European Recent Past, Current and Future Analysis
for Deodorants by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-42

Table 61: European Long-term Projections for Deodorants by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-43

Table 62: European Historic Review for Deodorants by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1995
through 2000 (includes corresponding Graph/Chart) III-43

Table 63: European 15-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-44

Table 64: European Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-45

Table 65: European Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-45

Table 66: European Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-46

Table 67: European 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-46

4a. France III-47
A.Market Analysis III-47
Current and Future Analysis III-47
Table 68: French Market for Deodorants (2001-2010): Product
Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-47
Demographic Factors III-48
Table 69: French Market for Deodorants & Body Spray (2005):
Percentage Share by Gender (Women and Men) based on Value
Sales (in Euro Million) III-48

Table 70: French Market for Deodorants (2005): Percentage
Breakdown of Usage Among Young Women by Category-Spray,
Stick, Roll-on and Cream (includes corresponding
Graph/Chart) III-48

Table 71: French Deodorants Market (2005): Percentage Share
Breakdown of Value and Volume Sales by Gender Preference-
Women (Spray, Stick/Cream and Roll-on), Men (Spray,
Stick/Cream and Roll-on) and Unisex (Spray,
Stick/Cream/Wipe and Roll-on) (in Euro Million and Units in
Million) (includes corresponding Graph/Chart) III-49
Competitive Analysis III-50
Table 72: French Market for Men’s Deodorants (2005):
Percentage Share Breakdown of Volume Sales by Leading
Brands-Axe (Lever Faberge/Unilever), Brut (Lever Faberge/
Unilever), Mennen, Adidas (Coty/ Reckitt Benckiser),
Printil Narta (LaScad/L'Oreal), Nivea (Beiersdorf), Rexona
(Lever Faberge/Unilever) and Gillette (includes
corresponding Graph/Chart) III-50
Deodorant Types III-50
Table 73: French Market for Aerosol Deodorants (2005):
Percentage Breakdown of Volume Sales by Major Brands- Brut,
Adidas, Printil Narta, Nivea, Rexona, Private label,
Mennen, Gillette and Others (includes corresponding
Graph/Chart) III-50

Table 74: French Market for Male Stick Deodorants (2004):
Percentage Share Breakdown of Volume Sales by Major Brands-
Mennen, Williams, Gillette, Brut, Axe and Others (includes
corresponding Graph/Chart) III-51

Table 75: French Market for Male Roll-On Deodorants (2005):
Percentage Share Breakdown of Volume Sales by Major Brands-
Nivea, Rexona, Narta, Axe, Williams and Ushuaia (includes
corresponding Graph/Chart) III-51
Product Innovations/Introductions in the Recent Past III-51
Key Players III-52
B.Market Analytics III-52
Table 76: French Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-52

Table 77: French Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-53

Table 78: French Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-53

Table 79: French 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-54

4b. Germany III-55
A.Market Analysis III-55
Overview III-55
Current and Future Analysis III-55
Table 80: German Market for Deodorants (2001-2010): Product
Groups/Segments Ranked by Growth -Stick & Solid Deodorants;
Spray Deodorants; Roll-On Deodorants; and Other Deodorants
(Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-56
Distribution Channels III-56
Table 81: German Market for Deodorants (2007E): Percentage
Share Breakdown of Sales by Distribution Channels -
Drugstores, Supermarkets and Others (includes corresponding
Graph/Chart) III-56
Key Players III-56
Product Innovations/Introductions in the Recent Past III-57
B.Market Analytics III-59
Table 82: German Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-59

Table 83: German Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-59

Table 84: German Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams,Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-60

Table 85: German 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-60

4c. Italy III-61
A.Market Analysis III-61
Current and Future Analysis III-61
Table 86: Italian Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-61
Competitive Analysis III-62
Table 87: Italian Market for Unisex Deodorants (2005):
Percentage Breakdown of Volume Sales by Leading Brands
-Neutro Roberts (Manetti & Roberts), Dove (Lever
Faberge/Unilever), Infasil (Procter & Gamble), Nivea
(Beiersdorf),Borotalco (Manetti & Roberts) and Others
(includes corresponding Graph/Chart) III-62

Table 88: Italian Men’s Deodorants Market (2005):
Percentage Share Breakdown of Volume Sales by Leading
Brands -Axe (Lever Faberge), Malizia Uomo (Mirato), Intesa
Sex Unisex (Mirato), Intesa Pour Homme (Mirato), Nivea For
Men (Beiersdorf) (includes corresponding Graph/Chart) III-62

Table 89: Deodorants Market in Italy (2005): Percentage
Share Breakdown by Segments- Neutral, Men's, Perfumed and
Others (includes corresponding Graph/Chart) III-62
B.Market Analytics III-63
Table 90: Italian Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-63

Table 91: Italian Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-63

Table 92: Italian Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-64

Table 93: Italian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-64

4d. The United Kingdom III-65
A.Market Analysis III-65
Overview III-65
Current and Future Analysis III-65
Table 94: UK Market for Deodorants (2001-2010): Product
Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-65
Competitive Analysis III-66
Table 95: UK Deodorants Market (2006): Percentage Breakdown
of Value Sales by Leading Brands for Sure 24hr Intensive,
Sure for Men Intensive, Dove Moisturizing Cream, Soft &
Gentle, Vaseline Intensive Care, Lynx Dry and Others
(includes corresponding Graph/Chart) III-66

Table 96: UK Market for Aerosol Deodorants (2005):
Percentage Breakdown of Value Sales by Major Brands- Sure,
Soft & Gentle, Natrel Plus, Dove Cream, Vaseline Intensive
Care, Impulse, Right Guard, Arrid and Others (includes
corresponding Graph/Chart) III-66

Table 97: UK Market for Aerosol Deodorants (2005):
Percentage Breakdown of Volume Sales by Leading Brands-
Sure, Soft & Gentle, Dove Cream, Natrel Plus, Vaseline
Intensive Care, Impulse, Right Guard and Arrid (includes
corresponding Graph/Chart) III-66
User Demographics III-67
Table 98: UK Market for Deodorants (2005): Percentage
Breakdown of Usage by Gender- Female, Male and Unisex
(includes corresponding Graph/Chart) III-67
Rising Concerns about Harmful Effect of Deodorants III-67
Moving Away from Unisex Products III-67
Focus on Value-Added Products III-67
Product Innovations/Introductions III-68
Product Innovations/Introductions in the Recent Past III-68
B.Market Analytics III-72
Table 99: UK Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants and Other Deodorants
(Creams, Gels and Wipes) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-72

Table 100: UK Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-73

Table 101: UK Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams,Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-73

Table 102: UK 15-Year Perspective for Deodorants by Product
Segment - Percentage Breakdown of Dollar Sales for Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants and
Other Deodorants (Creams, Gels and Wipes) Markets for Years
1997, 2001, 2007 and 2010 (includes corresponding
Graph/Chart) III-74

4e. Spain III-75
A.Market Analysis III-75
Overview III-75
Current and Future Analysis III-75
Table 103: Spanish Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-76
Competitive Analysis III-76
Table 104: Spanish Market for Deodorants (2004):
Percentage Breakdown of Volume and Value Sales by Leading
Brands- Sanex, Axe, Rexona, Fa, Mum, Nivea, Dove, Byly,
Williams and Neutro Balance (includes corresponding
Graph/Chart) III-76

Table 105: Spanish Market for Cream and Stick Deodorants
(2005): Percentage Breakdown of Volume and Values Sales by
Popular Brands - Secret, Byly, Dove Sanex, Williams and
Tulipan Negro (includes corresponding Graph/Chart) III-77

Table 106: Spanish Market for Roll-On Deodorants (2005):
Percentage Breakdown of Volume and Values Sales by Leading
Brands- Mum, Sanex, Nivea, Byly and Dove (in Volume and
Value) (includes corresponding Graph/Chart) III-77
Product Innovations/Introductions in the Recent Past III-78
B.Market Analytics III-79
Table 107: Spanish Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-79

Table 108: Spanish Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-79

Table 109: Spanish Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-80

Table 110: Spanish 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997,2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-80

4f. Russia III-81
A.Market Analysis III-81
Deodorants Market in Russia - An Overview III-81
Local Manufacturers Counter Dominance of Foreign Products III-81
Young Consumers - A Key Target Group III-81
Men’s Deodorant Sales Gather Pace III-81
Current and Future Analysis III-82
Table 111: Russian Market for Deodorants (2001-2010):
Product Groups/Segments Ranked by Growth - Stick & Solid
Deodorants; Spray Deodorants; Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-82
Competitive Scenario III-83
Table 112: Russian Deodorants Market (2006): Percentage
Breakdown of Value Sales by Leading Brands for Rexona, Fa,
Nivea, Gillette, Secret, Lady Speed Stick and Others
(includes corresponding Graph/Chart) III-83
Deodorant Demographics III-83
Table 113: Daily Usage of Deodorants in Russia: Percentage
Usage by Gender - Men and Women III-83
Product Innovations/Introductions in the Recent Past III-83
B.Market Analytics III-84
Table 114: Russian Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-84

Table 115: Russian Long-term Projections for Deodorants by
Product Segment - Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants & Other Deodorants (Creams,
Gels &Wipes) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-84

Table 116: Russian Historic Review for Deodorants by Product
Segment - Stick & Solid Deodorants, Spray Deodorants,
Roll-On Deodorants and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) III-85

Table 117: Russian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 1997, 2001, 2007 and 2010 (includes
corresponding Graph/Chart) III-85

4g. Rest of Europe III-86
A.Market Analysis III-86
Current and Future Analysis III-86
Table 118: Deodorants Market in Rest of Europe 20012010):
Product Groups/Segments Ranked by Growth -Stick & Solid
Deodorants; Spray Deodorants;Roll-On Deodorants; and Other
Deodorants (Creams, Gels and Wipes) (includes corresponding
Graph/Chart) III-86
A Regional Perspective III-86
Hungary III-86
Market Analysis III-86
Turkey III-87
Product Innovations/ Introductions in the Recent Past III-87
B.Market Analytics III-89
Table 119: Rest of Europe Rece