Global Deodorants Industry

  • February 2013
  • -
  • Global Industry Analysts
  • -
  • 542 pages

This report analyzes the worldwide markets for Deodorants in US$ Million by the following Product Segments: Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 130 companies including many key and niche players such as Beiersdorf AG, CavinKare Pvt. Ltd., Church & Dwight Co., Inc., Colgate-Palmolive Company, Elder Health Care Ltd., Henkel AG & Co., KGaA, HYPERMARCAS S.A., Lion Corporation, Procter & Gamble Company, Revlon Inc., Tom's of Maine, Inc., Unilever N.V., Hindustan Unilever Limited, The Unilever Group, and Verdan Sàrl.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Stick and Solid Deodorants I-3
Spray Deodorants I-4
Aerosol Sprays I-4
Non-Aerosol Sprays I-4
Squeeze-Bottle Sprays I-4
Roll-On Deodorants I-4
Other Deodorants I-4


II. EXECUTIVE SUMMARY

1. MARKET SNAPSHOTS II-1
World Deodorants Market at a Glance II-1
The Global Deodorants Market Landscape II-1
Current and Future Analysis II-2
Analysis by Product Segment II-2
Global Deodorants Market - A Regional Perspective II-3
Growth Drivers II-3
The Emerging Middle Class in Developing Countries to Fuel
Deodorants Market II-4
The Impact of the Euro Zone Crisis on the Deodorants Market II-4
Changing Consumer Behaviour II-4
Manufacturers Rely on Product Innovations for Value Growth II-4
Recent Innovations in Deodorants II-5
Trends and Issues II-5
Advanced Markets Witness Maturity II-5
Technologically Advanced Products - Bails out Market
Maturity II-5
Deodorants Inch towards Beauty Products II-5
Increasing Emphasis on Format Innovations and Packaging II-6
Increase in Male Grooming Spurs Growth in Deodorant Sales II-6
Green is the Trend- Increasing Preference for Natural,
Organic, and Mineral Products II-6
Manufacturers Target Ageing Population II-7
Crystal Deodorants Find Favor II-7
Multi-Functionality - A New Wave II-7
High-Performance Deodorants Experience Increased Demand II-8
Younger Populace -The Energizer for Deodorants II-8
Deodorants Move Away from Unisex Brands II-8
Issues and Concerns II-9
Harmful Effects of Deodorants on the Body - A Concern II-9
Negative Effect on Environment II-9
Aerosol Deodorants - Not the Greenest Way II-9

2. DEODORANTS/ANTIPERSPIRANTS: A MARKET OVERVIEW II-10
Deodorants/Antiperspirants: Image Builders II-10
Competitive Scenario II-10
Table 1: Global Deodorants Market by Leading Players (2012):
Percentage Market Share Breakdown of Dollar Sales for
Unilever, Procter and Gamble, Beiersdorf, and Others
(includes corresponding Graph/Chart) II-10
Leading Players and Brands in the Global Deodorants Market II-11
Deodorants - A Consumer Oriented Market II-11
Table 2: Percentage Share Breakdown of Consumer Preferences
for a Deodorant Purchase (includes corresponding Graph/Chart) II-11
Usage Patterns II-12
Table 3: Usage Pattern of Deodorant Formats Among Men and
Women (In Percentage) (includes corresponding Graph/Chart) II-12

3. PRODUCT OVERVIEW II-13
Deodorants: An Indispensable Aspect of Life II-13
Common Ingredients in Deodorants II-13
A Brief on Triclosan - A Major Ingredient II-13
Triclosan Benefits II-13
Health Hazards Associated with Triclosan II-13
Antiperspirants II-14
Antiperspirants Vs. Deodorants II-14
Constituents of Deodorants II-14
Ingredients of Antiperspirants II-14
Side Effects II-14
Combination of Deodorants and Antiperspirants II-14
Categorization of Deodorants/Antiperspirants II-15
Spray Deodorants II-15
Aerosol Sprays II-15
Non - Aerosol Sprays II-15
Squeeze - Bottle Sprays II-15
Sticks and Solids II-15
Roll-Ons II-16
Other Types of Formulations II-16
Deodorant Creams II-16
Deodorant Wipes II-16
Deodorant Gels II-16

4. THE IMPORTANCE OF MARKETING STRATEGIES II-17
Advertising: Clinches the Deal II-17
Product Promotion is Vital II-17
Deodorants amid Controversies!! II-18
Packaging Enhances the Appearance II-18

5. DISTRIBUTION CHANNELS II-19
Supermarkets II-19
Independent and Chain Drug Stores II-19
Mass-Merchandisers II-19

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-20
Lux Launches Lux Body Sprays II-20
Tom's of Maine Launches Men's Deodorant Range II-20
Crystal Introduces ROCK Deodorant for Men II-20
CavinKare Introduces Rejuve and Hypnotty Fragrance II-20
Vanesa Launches Vanesa and Denver Brands II-21
Dove Introduces Invisible Dry Anti-White Marks Deodorant Line II-21
Marico to Introduce Zatak Deodorant Brand in Rural India II-21
Unilever Launches Axe Anarchy Body Spray for Females II-21
Denver Launches Metal and Deep Fragrances II-21
Vanesa Launches RO* DEO Deodorants Body Spray for Men II-22
G.B. Proudfoot's Introduces For Pits' Sake Deodorant II-22
CREED Unveils New Aventus Range of Body Products II-22
TCCD International Launches New Improved GEODEO® Natural
Deodorant Plus II-22
Hindustan Unilever to Extend Lux Brand to into Deodorant
Segment II-22
Unilever Introduces Dove Clear Tone Antiperspirant/Deodorant II-23
Lafes Launches New Natural and Organic Deodorant Stick
Unscented II-23
Arbonne International Launches New Health and Wellness
Product Line II-23
Adidas Launches New Deodorant Stick II-23
Tom's of Maine Introduces New Antiperspirant II-24
Promens Introduces Inverted Roll-On Deodorant Inveo II-24
Lion Unveils Ban Deodorant Roll-On II-24
Verdan Presents New Natural Deodorant Spray Formula for
Private Labels II-24
Elder Health Care Unveils Plans to Launch Personal Care
Collection in Srilanka II-25
Elder Health Care Launches New Octane Deodorants II-25
Unilever Commences New High-Tech Deodorant Plant in Mexico II-25
Molton Brown Rolls Out New Re-Charge Black Pepper
Antiperspirant Stick II-25
Agape and Zoe Naturalsâ„¢ Launches Natural Stick Deodorant II-26
TCCD International Unveils GeoDeo II-26
Hindustan Unilever Introduces Sure Men Anti-Perspirant Range II-26
Unilever Introduces Dove Beauty Finish Deodorant II-26

7. PRODUCT INTRODUCTIONS/INNOVATIONS IN THE RECENT PAST - A
PERSPECTIVE BUILDER II-27
Avanço Introduces Avanço Mob Body Deodorants II-27
Avanço Reintroduces Deodorant Range with New Fragrances and
Formulations II-27
Coster Launches Innovative Spray Cap II-27
CavinKare Launches Hi 5 Deodorant Body Sprays in India II-27
Vanesa Launches DENVER Body Spray Deodorants II-28
Verdan Granted Patent for MineralProtect II-28
Coster Unveils Special Actuator for Garnier Deo Mineral
Deodorant II-28
Verdan Introduces Natural Potassium Alum Powder II-29
Zodhita Health Solutions Launches ZUSKA Line of Personal Care
Products II-29
Sure® Introduces Two New Ranges of Antiperspirant and
Deodorants II-29
Naturally Fresh Deodorant Crystal Launches Mini Roll-On
Deodorant II-29
Nivea Introduces Nivea for Men Cool Kick Deodorant for Men II-30
Reebok Unveils Sporty Deodorants for Men and Women II-30
Future Group Forays into Grooming Category II-30
Colgate-Palmolive Introduces Antiperspirant Deodorants II-30
CavinKare Introduces Hi 5 Deodorants II-30
Nivea Introduces ‘Pearl and Beauty' Deodorant II-30
Nike Introduces Perfumes and Deodorants II-31
L’Oreal Introduces New Garnier Deodorants Range II-31
Sure® Introduces New Deodorants and Antiperspirants II-31
Santoor Launches Deodorant Line II-31
Colgate-Palmolive Launches Speed Stick and Lady Speed Stick
Stainguard II-31
Lion Corporation Introduces New Line of Deodorants II-32
Gillette Unveils New Line of Innovative Grooming Solutions II-32
Old Spice Introduces New Collection of Body Deodorant Sprays II-32
Symrise Introduces New Deodorant with SymDeo B125 Ingredient II-32
Unilever Introduces Dove Men + Care in Italy II-32
Tom's of Maine Launches New Deodorant II-33
Elder Health Care and VLCC Personal Care Launch Fuel for Men
Deodorant Body Spray II-33
Nivea Rolls Out Silver Protect Deodorant II-33
Kao Corporation to Improve and Reintroduce Biore® Series for
Men II-33
Lion Corporation to Release Enhanced Kaori to Deodorant no
Soflan II-33
CavinKare Enters Deodorant Segment for Men II-34
Unilever to Introduce Unique Deodorant II-34
Lynx Launches New Lynx Bullet Deodorant II-34
Unilever Introduces Cream Deodorant II-34
AVON Introduces PROVibe Spray II-34
Premier Brands of America Launches New Deodorants for Men II-34
Godrej Consumer Products Unveiled Cinthol Deodorant Spray II-34
NIVEA Launches New Energy Fresh Deodorant II-35
Porsche Design Unveils New Fragrance Line II-35
Sure For Women Introduces Skin Care Anti-perspirant Range II-35
Sure for Women Introduces Unique Design for Smoother Roll on II-35
L'Oreal to Ink Deal with Airness to Introduce Deodorants and
Fragrances II-35
Menezes Cosmetics India Introduces Insignia II-35
Colgate-Palmolive to Capitalize on New Launches II-36
Klima Introduces New Deodorant II-36
Tom's of Maine Launches Sensitive Care Deodorant II-36

8. RECENT INDUSTRY ACTIVITY II-37
Angelini Acquires Infasil II-37
Marico Acquires Paras Personal Care Product Assets from
Reckitt Benckiser II-37
Verdan and DKSH Enter into Partnership to Distribute
Kalunite® Potassium Alum II-37
Unilever Unveils New Deodorant Manufacturing Facility II-38
Colgate-Palmolive Acquires Sanex Personal Care Brand II-38
Henkel Divests Majority Interest in Henkel India to Jyothy
Laboratories II-39

9. STRATEGIC CORPORATE DEVELOPMENTS IN THE RECENT PAST - A
PERSPECTIVE BUILDER II-40
European Commission Clears Unilever's Proposed Take Over of
Sara Lee Business II-40
Verdan Introduces New Multilingual Website for Crystal
Deodorant Products II-40
Helen of Troy Acquires Pert Plus and Sure Brands II-40
Unilever Snaps Up Personal Care and European Laundry Business
of Sara Lee II-41
Procter and Gamble Acquires Zirh Male Grooming Brand II-41
Wipro Acquires Yardley II-41
CavinKare Forges an Alliance with Coty II-41
KCM Brands Takes Over Tussy Antiperspirants and Deodorants II-41
Alberto Culver Acquires Noxzema II-42
GenTek Divests Reheis to Summit Research Labs II-42

10. FOCUS ON SELECT GLOBAL PLAYERS II-43
Beiersdorf AG (Germany) II-43
CavinKare Pvt. Ltd. (India) II-43
Church and Dwight Co., Inc. (US) II-44
Colgate-Palmolive Company (US) II-44
Elder Health Care Ltd. (India) II-45
Henkel AG and Co., KGaA (Germany) II-45
HYPERMARCAS S.A. (Brazil) II-46
Lion Corporation (Japan) II-47
Procter and Gamble Company (US) II-47
Revlon Inc. (US) II-48
Tom's of Maine, Inc, (US) II-49
Unilever N.V. (The Netherlands) II-49
Hindustan Unilever Limited (India) II-50
The Unilever Group (US) II-50
Verdan Sarl. (Switzerland) II-51

11. GLOBAL MARKET PERSPECTIVE II-52
Table 4: World Recent Past, Current and Future Analysis for
Deodorants by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-52

Table 5: World Historic Review for Deodorants by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-53

Table 6: World 15-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-54
By Product Segment II-55
Table 7: World Recent Past, Current and Future Analysis for
Stick and Solid Deodorants by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-55

Table 8: World Historic Review for Stick and Solid Deodorants
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-56

Table 9: World 15-Year Perspective for Stick and Solid
Deodorants by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) II-57

Table 10: World Recent Past, Current and Future Analysis for
Spray Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-58

Table 11: World Historic Review for Spray Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-59

Table 12: World 15-Year Perspective for Spray Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for
Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) II-60

Table 13: World Recent Past, Current and Future Analysis for
Roll-On Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-61

Table 14: World Historic Review for Roll-On Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-62

Table 15: World 15-Year Perspective for Roll-On Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for
Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) II-63

Table 16: World Recent Past, Current and Future Analysis for
Other Deodorants (Creams, Gels and Wipes) by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-64

Table 17: World Historic Review for Other Deodorants (Creams,
Gels and Wipes) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), the Middle East, Latin
America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) II-65

Table 18: World 15-Year Perspective for Other Deodorants
(Creams, Gels and Wipes) by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America
and Rest of World Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) II-66


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Table 19: The US Deodorants Market by Format (2012):
Percentage Breakdown of Value Sales for Solid and Stick,
Spray, Roll-on Deodorants, and Other format Deodorants
(includes corresponding Graph/Chart) III-1
Current and Future Analysis III-1
Trends and Issues III-2
Demographics - Key to Marketing Strategies III-2
Table 20: The US Deodorants Market by Gender (2011):
Percentage Share Breakdown of Value Sales for Women’s,
Men's, and Unisex Deodorants (includes corresponding
Graph/Chart) III-2
Targeting Young Male Consumers III-3
Teenage Consumers - Growing Importance III-3
Unique Preference Pattern and Loyalty among Teenage
Consumers III-3
Value Addition -The Key to Success in Matured Markets III-3
Health-Conscious Consumers - A Niche Market III-4
Manufacturer Brands on the Rise III-4
Natural Ingredients Emerge as Favorites III-4
Increasing Focus on Women and Teenagers in Marketing
Campaigns III-5
Competitive Analysis III-5
Table 21: The US Deodorants Market by Leading Players
(2011): Percentage Breakdown of Dollar Sales for Procter
and Gamble, Unilever, Colgate Palmolive, Dial Corp, Revlon,
Church and Dwight, and Others (includes corresponding
Graph/Chart) III-6
Leading Deodorant Brands III-6
Table 22: The US Deodorants Market by Leading Brands
(2011): Percentage Breakdown of Dollar Sales for Degree,
Old Spice High Endurance, Secret, Old Spice Red Zone,
Secret Clinical Strength, Dove, Mennen Speed Stick, Ban,
Axe Dry, and Others (includes corresponding Graph/Chart) III-7
Distribution Channels III-7
Table 23: US Deodorants Market (2011): Percentage
Breakdown of Value and Volume Sales by Distribution
Channel for Supermarkets, Drugstores and Others (includes
corresponding Graph/Chart) III-8
Product Introductions III-8
Focus on Select Key Players III-11
B.Market Analytics III-15
Table 24: The US Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-15

Table 25: The US Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-16

Table 26: The US 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-17

2. CANADA III-18
A.Market Analysis III-18
Overview III-18
Current and Future Analysis III-18
B.Market Analytics III-19
Table 27: Canadian Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-19

Table 28: Canadian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-20

Table 29: Canadian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-21

3. JAPAN III-22
A.Market Analysis III-22
Deodorants Market - An Overview III-22
Current and Future Analysis III-22
Spray Deodorants Market Witnesses Foray of New Players III-22
Product Launch III-22
Lion Corporation - A Key Player III-23
B.Market Analytics III-24
Table 30: Japanese Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-24

Table 31: Japanese Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-25

Table 32: Japanese 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-26

4. EUROPE III-27
A.Market Analysis III-27
Deodorants Market Composition - A Brief Analysis III-27
Spray Deodorants III-27
Stick and Solid Deodorants III-27
Roll-On Deodorants III-28
Table 33: European Deodorants Market (2011): Population
Using Deodorants (%) and Frequency of Deodorant Usage per
Week (includes corresponding Graph/Chart) III-28
Western European Deodorant Market Landscape III-29
East European Deodorants Market Landscape III-29
Growth Drivers III-29
Market Trends III-29
Increasing Product Innovations Drive Growth III-30
Deodorant Manufacturers Turn ‘Cosmetic’ III-30
Skin and Fabric Care - New Focus Areas for Manufacturers III-30
Natural Ingredients and Minerals Find Favor over Synthetic III-30
Competitive Scenario in Western Europe III-31
Players in the deodorants Market III-31
Brands III-31
Table 34: Western European Deodorants Market by Leading
Players (2011): Percentage Breakdown of Value Sales for
Unilever, Beiersdorf, Colgate-Palmolive, L’Oreal, Henkel,
Procter and Gamble, and Others (includes corresponding
Graph/Chart) III-31

Table 35: Western European Deodorant Market by Leading
Brands (2011): Percentage Breakdown of Value Sales for
Nivea, Rexona, Axe/Lynx/Ego, Dove, Sanex, Fa, Palmolive,
and Other Brands (includes corresponding Graph/Chart) III-32
Competitive Scenario in Eastern Europe III-32
Brands III-32
Table 36: Eastern European Deodorant Market by Leading
Players (2011): Percentage Breakdown of Value Sales for
Major Players (includes corresponding Graph/Chart) III-33

Table 37: East European Deodorant Market by Leading Brands
(2011): Percentage Breakdown of Value Sales for Select
Brands (includes corresponding Graph/Chart) III-33
Strategic Corporate Development III-34
B.Market Analytics III-35
Table 38: European Recent Past, Current and Future Analysis
for Deodorants by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-35

Table 39: European Historic Review for Deodorants by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-36

Table 40: European Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-37

Table 41: European Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-38

Table 42: European 15-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-39

Table 43: European 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-40

4a. FRANCE III-41
A.Market Analysis III-41
Overview III-41
Current and Future Analysis III-41
Table 44: French Market for Deodorants and Body Spray (2012):
Percentage Share by Gender (Women and Men) based on Value
Sales (includes corresponding Graph/Chart) III-41

Table 45: French Market for Deodorants (2012): Percentage
Breakdown of Usage among Young Women by Category - Spray,
Stick, Roll-on, and Cream (includes corresponding
Graph/Chart) III-42
B.Market Analytics III-42
Table 46: French Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-42

Table 47: French Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-43

Table 48: French 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-44

4b. GERMANY III-45
A.Market Analysis III-45
Market Overview III-45
Current and Future Analysis III-45
Distribution Channels III-45
Table 49: German Deodorants Market by Distribution Channel
(2012): Percentage Share Breakdown of Sales for
Drugstores, Supermarkets and Others (includes corresponding
Graph/Chart) III-45
Focus on select key players III-46
B.Market Analytics III-48
Table 50: German Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-48

Table 51: German Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-49

Table 52: German 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-50

4c. ITALY III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Table 53: Italian Deodorants Market by Segment (2012):
Percentage Share Breakdown for Neutral, Men's, Perfumed,
and Others (includes corresponding Graph/Chart) III-51
Strategic Corporate Development III-51
Product Launches III-52
B.Market Analytics III-53
Table 54: Italian Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-53

Table 55: Italian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-54

Table 56: Italian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-55

4d. THE UNITED KINGDOM III-56
A.Market Analysis III-56
Overview III-56
Current and Future Analysis III-56
Competitive Scenario- A Snapshot III-56
Table 57: The UK Deodorants Market by Leading Players
(2011): Percentage Share Breakdown of Value Sales for
Unilever, Colgate-Palmolive, Henkel, Beiersdorf, Coty,
Procter and Gamble, and Others (includes corresponding
Graph/Chart) III-57
User Demographics III-57
Table 58: The UK Deodorants Market by Gender (2012):
Percentage Share Breakdown of Deodorant Products for
Female, Male, and Unisex (includes corresponding
Graph/Chart) III-57

Table 59: The UK Spray Deodorants Market by Type (2012):
Percentage Share Breakdown of Value Sales for Women's,
Men's, and Unisex Deodorants (includes corresponding
Graph/Chart) III-57
Market Trends III-58
Moving Away from Unisex Products III-58
Focus on Value-Added Products III-58
Table 60: The UK Deodorants Market by Format (2012):
Percentage Share Breakdown of Value Sales for Aerosol,
Roll-on, Cream, Stick and Solid, and Other Deodorant formats
(includes corresponding Graph/Chart) III-58

Table 61: The UK Deodorant Launches Trend by Type
(2010-2012): Percentage Share Breakdown of Product
Launches for Spray, Roll-on, Stick and other deodorant
formats (includes corresponding Graph/Chart) III-59
B.Market Analytics III-60
Table 62: The UK Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-60

Table 63: The UK Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-61

Table 64: The UK 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-62

4e. SPAIN III-63
A.Market Analysis III-63
Overview III-63
Current and Future Analysis III-63
Competitive Analysis III-63
Table 65: Leading Brands in the Spanish Deodorant Market
(2011): Percentage Breakdown of Dollar Sales for Axe,
Rexona, Nivea, Dove, and Others (includes corresponding
Graph/Chart) III-64
B.Market Analytics III-64
Table 66: Spanish Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-64

Table 67: Spanish Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-65

Table 68: Spanish 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-66

4f. RUSSIA III-67
A.Market Analysis III-67
Deodorants Market in Russia - An Overview III-67
Table 69: Russian Deodorants Market by Type (2012):
Percentage Share Breakdown for Sprays, Roll-ons, Sticks and
Other formats of Deodorants (includes corresponding
Graph/Chart) III-67
Current and Future Analysis III-68
Growth Factors III-68
Trends III-68
Local Manufacturers Counter Dominance of Foreign Products III-68
Young Consumers - A Key Target Group III-68
Men’s Deodorant Sales Gather Pace III-69
Competitive Scenario III-69
Table 70: Russian Deodorant Market by Leading Players
(2011): Percentage Market Share Breakdown for Unilever,
Procter and Gamble, Henkel, Colgate-Palmolive, Beiersdorf and
Others (includes corresponding Graph/Chart) III-70

Table 71: Russian Deodorants Market by Leading Brands
(2011): Percentage Breakdown of Value Sales for Rexona, Fa,
Nivea, Gillette, Secret and Others (includes corresponding
Graph/Chart) III-70
Deodorant Demographics III-70
Table 72: Daily Usage of Deodorants in Russia: Percentage
Breakdown of Usage by Gender - Men and Women (includes
corresponding Graph/Chart) III-70
B.Market Analytics III-71
Table 73: Russian Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-71

Table 74: Russian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-72

Table 75: Russian 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-73

4g. REST OF EUROPE III-74
A.Market Analysis III-74
Current and Future Analysis III-74
Focus on Select Countries III-74
Hungary III-74
Turkey III-74
Strategic Corporate Developments III-74
Product launches III-75
Focus on select key players III-77
B.Market Analytics III-79
Table 76: Rest of Europe Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-79

Table 77: Rest of Europe Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-80

Table 78: Rest of Europe 15-Year Perspective for Deodorants
by Product Segment - Percentage Breakdown of Dollar Sales
for Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-81

5. ASIA-PACIFIC III-82
A.Market Analysis III-82
Overview III-82
Focus on Select Countries III-82
Australia III-82
Competitive scenario III-82
Market Dynamics III-83
Table 79: Australian Deodorants Market by Category
(2011): Percentage Breakdown of Volume Sales for
Aerosols, Roll-ons, Body Spays, Solid Stick, and Pump
Sprays (includes corresponding Graph/Chart) III-83

Table 80: Australian Men's Deodorants Market by Leading
Brands (2011): Percentage Share Breakdown for Rexona,
Lynx, Nivea, and Others (includes corresponding
Graph/Chart) III-83

Table 81: Australian Women's Deodorants Market by Leading
Brands (2011): Percentage Share Breakdown for Rexona,
Dove, and Others (includes corresponding Graph/Chart) III-83

Table 82: Australian Cosmetics and Toiletries Media
Spending by Category: 2011 (includes corresponding
Graph/Chart) III-84

Table 83: Australian Cosmetics and Toiletries Media
Spending by Major Players: 2011 (includes corresponding
Graph/Chart) III-85

Table 84: Australian Deodorant Market by Distribution
Channel (2011): Percentage Share Breakdown for
Supermarket/ Hypermarket, Drug Stores, Discount stores,
and Other Channels (includes corresponding Graph/Chart) III-85
China III-86
Overview III-86
Issues and Concerns III-86
Competitive Landscape III-86
Table 85: Chinese Deodorants Market by Leading Players
(2011): Percentage Market Share Breakdown for Unilever,
Avon, Henkel, Rohto Pharmaceutical, Beiersdorf, and
Others (includes corresponding Graph/Chart) III-87
India III-87
Market Overview and Outlook III-87
The Indian Deodorants Market - A Few Key Facts III-87
Growth Drivers III-88
Competitive Scenario III-88
Pakistan III-88
South Korea III-89
Product Launches III-89
Strategic Corporate Developments III-91
Focus on Select Key Players III-92
B.Market Analytics III-94
Table 86: Asia-Pacific Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-94

Table 87: Asia-Pacific Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-95

Table 88: Asia-Pacific 15-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-96

6. THE MIDDLE EAST III-97
A.Market Analysis III-97
Current and Future Analysis III-97
Focus on Select Countries III-97
Saudi Arabia III-97
Competitive Scenario III-97
United Arab Emirates III-97
An Overview III-97
Affordability and Performance - Crucial Factors Deciding
Popularity III-98
Competitive Landscape III-98
B.Market Analytics III-99
Table 89: The Middle East Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-99

Table 90: The Middle East Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-100

Table 91: The Middle East 15-Year Perspective for Deodorants
by Product Segment - Percentage Breakdown of Dollar Sales
for Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-101

7. LATIN AMERICA III-102
A.Market Analysis III-102
Overview III-102
Focus on Select Countries III-102
Brazil III-102
Overview III-102
The Deodorants Market of Brazil - A Glance III-103
Growth Drivers III-103
Competitive Landscape III-103
Table 92: Brazilian Deodorant Market by Format (2011):
Percentage Market Share Breakdown for Aerosol, Roll-on,
Pumps, Creams, Sticks and Others (includes corresponding
Graph/Chart) III-104
Mexico III-104
Overview III-104
Strategic Corporate Development III-104
Product Launch III-105
HYPERMARCAS S.A. - A Key Player III-105
B.Market Analytics III-106
Table 93: Latin American Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-106

Table 94: Latin American Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-107

Table 95: Latin American 15-Year Perspective for Deodorants
by Product Segment - Percentage Breakdown of Dollar Sales
for Stick and

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