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World Deodorants Industry

  • February 2015
  • -
  • Global Industry Analysts
  • -
  • 384 pages

This report analyzes the worldwide markets for Deodorants in US$ Thousands by the following Product Segments: Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 119 companies including many key and niche players such as -

Avon Products, Inc.
Beiersdorf AG
CavinKare Pvt. Ltd.
Church & Dwight Co., Inc.
Colgate-Palmolive Company

Table Of Contents

World Deodorants Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Stick and Solid Deodorants I-3
Spray Deodorants I-4
Aerosol Sprays I-4
Non-Aerosol Sprays I-4
Squeeze-Bottle Sprays I-4
Roll-On Deodorants I-4
Other Deodorants I-4


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
World Deodorants Market at a Glance II-1
Global Deodorants Market Landscape II-1
Current and Future Analysis II-2
Analysis by Product Segment II-2
Global Deodorants Market - A Regional Perspective II-2
Developed Countries Dominate the Global Deodorants Market II-3
Table 1: Share of Developed Regions in the Global Deodorants
Market: 2015 (includes corresponding Graph/Chart) II-3
Developing Nations to Turbo Charge Future Growth II-4
Table 2: Growth of Developing Markets Vis-a-Vis Developed
Regions (includes corresponding Graph/Chart) II-4
Growth Drivers II-5
Rapid Urbanization Worldwide: A Key Growth Driver II-5
Table 3: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-6
Table 4: Percentage of Urban Population in Select Countries
(2014 and 2050) (includes corresponding Graph/Chart) II-7
Burgeoning Middle Class Population Spurs Market Growth II-8
Table 5: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-8
Improvement in Global GDP Performance Bodes Well for the Market II-9
Table 6: Economic Growth (in %) Worldwide by Region:
2011-2014E (includes corresponding Graph/Chart) II-9
Table 7: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) II-10
Table 8: World Real GDP (2014 and 2015E): GDP Growth Rates in
% by Select Region/Country (includes corresponding
Graph/Chart) II-11
The Impact of the Euro Zone Crisis on the Deodorants Market II-11
Changing Consumer Behavior II-11
Manufacturers Rely on Product Innovations for Value Growth II-11
Recent Innovations in Deodorants II-12
Trends and Issues II-12
Advanced Markets Witness Maturity II-12
Technologically Advanced Products - Bails out Market Maturity II-12
Deodorants Inch towards Beauty Products II-13
Increasing Emphasis on Format Innovations and Packaging II-13
Increase in Male Grooming Spurs Growth in Deodorant Sales II-14
Green is the Trend- Increasing Preference for Natural,
Organic, and Mineral Products II-14
Compressed, Eco-friendly, Perfumed and Multifunctional
Deodorants in Demand II-14
Manufacturers Target Ageing Population II-15
Crystal Deodorants Find Favor II-15
Multi-Functionality - A New Wave II-16
High-Performance Deodorants Experience Increased Demand II-16
Younger Populace -The Energizer for Deodorants II-16
Deodorants Move Away from Unisex Brands II-16
Issues and Concerns II-17
Harmful Effects of Deodorants on the Body - A Concern II-17
Negative Effect on Environment II-17
Aerosol Deodorants - Not the Greenest Way II-17

2. DEODORANTS/ANTIPERSPIRANTS: A MARKET OVERVIEW II-18
Deodorants/Antiperspirants: Image Builders II-18
Competitive Scenario II-18
Table 9: Global Deodorants Market by Leading Players (2014E):
Percentage Market Share Breakdown of Dollar Sales for
Beiersdorf, Procter and Gamble, Unilever, and Others
(includes corresponding Graph/Chart) II-18
Leading Players and Brands in the Global Deodorants Market II-19
Internet Marketing Fuels Market Competition II-19
Deodorants - A Consumer Oriented Market II-19
Table 10: Percentage Share Breakdown of Consumer Preferences
for a Deodorant Purchase (includes corresponding Graph/Chart) II-20
Usage Patterns II-20
Table 11: Usage Pattern of Deodorant Formats Among Men and
Women (In Percentage) (includes corresponding Graph/Chart) II-20

3. PRODUCT OVERVIEW II-21
Deodorants: An Indispensable Aspect of Life II-21
Common Ingredients in Deodorants II-21
A Brief on Triclosan - A Major Ingredient II-21
Triclosan Benefits II-21
Health Hazards Associated with Triclosan II-21
Antiperspirants II-22
Antiperspirants vs. Deodorants II-22
Constituents of Deodorants II-22
Ingredients of Antiperspirants II-22
Side Effects II-23
Combination of Deodorants and Antiperspirants II-23
Categorization of Deodorants/Antiperspirants II-23
Spray Deodorants II-23
Aerosol Sprays II-23
Non - Aerosol Sprays II-23
Squeeze - Bottle Sprays II-23
Sticks and Solids II-24
Roll-Ons II-24
Other Types of Formulations II-24
Deodorant Creams II-24
Deodorant Wipes II-24
Deodorant Gels II-24

4. THE IMPORTANCE OF MARKETING STRATEGIES II-25
Advertising: Clinches the Deal II-25
Product Promotion is Vital II-25
Deodorants amid Controversies!! II-25
Packaging Enhances the Appearance II-26

5. DISTRIBUTION CHANNELS II-27
Supermarkets II-27
Independent and Chain Drug Stores II-27
Mass-Merchandisers II-27

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-28
Unilever Introduces Dry Spray Antiperspirants II-28
Mennen Introduces Spray Deodorants II-28
Colgate Launches New Spray with Lindal Powder Valve II-28
Blissoma Launches Natural, Vegan Deodorants II-28
Rexona Unveils New Deodorant Line II-28
Rexona Re-launches New Motion Senseâ„¢ Antiperspirant Technology II-28
Emami Launches He Deodorants II-29
Rustic Maka Unveils Pacy II-29
Organic Essence Launches USDA Certified Organic Confidence II-29
Nivea Launches Whitening Sensitive Deodorant II-29
Wild Stone Launches Thunder II-29
Unilever Rolls Out New Product Design II-29
Unilever Launches Rexona in Nigeria II-29
Unilever Introduces Compressed Technology in Men's Deodorant
Ranges II-30
Thetford Launches Aqua-Kem Toss-Ins Holding Tank Deodorant II-30
Dove Introduces New Dove® Advanced Care Deodorant II-30
Soft and Gentle Introduces Deodorants II-30
BRUT Launches Two New Deodorants II-30
ClickStick Debuts on Kickstarter II-30
VEMB Retail Launches ROVER II-30
JandD Foods Unveils Power Bacon Deodorant II-31
Unilever Introduces Lynx Peace Range of Male Grooming Products II-31
Old Spice Introduces New Range of Deodorants II-31
TCCD International Unveils GEODEO® Natural Deodorant Rainforest II-31
Nivea Introduces Nivea Whitening Smooth Skin Deodorant II-31
ITC Unveils New Range of Deodorants II-31
NIVEA India Launches Two Innovative Deodorants II-31
NIVEA Launches Stress Protect Deodorant II-31
Sure Introduces New Packaging and Conditioning Solids II-32
Hansa Events and Activation Introduces Raymond Deodorants II-32
HLL Lifecare Steps into the Deodorant Market with Four New
Variants II-32
Unilever Launches Sustainable Compressed Deodorant Cans II-32
Lux Launches Lux Body Sprays II-32
Tom's of Maine Launches Men's Deodorant Range II-32
Crystal Introduces ROCK Deodorant for Men II-32
CavinKare Introduces Rejuve and Hypnotty Fragrance II-33
Vanesa Launches Vanesa and Denver Brands II-33
Dove Introduces Invisible Dry Anti-White Marks Deodorant Line II-33
Marico Introduces Zatak Deodorant Brand in Rural India II-33
Unilever Launches Axe Anarchy Body Spray for Females II-33
Denver Launches Metal and Deep Fragrances II-33
Vanesa Launches RO*DEO Deodorants Body Spray for Men II-33
G.B. Proudfoot's Introduces For Pits' Sake Deodorant II-34
CREED Unveils New Aventus Range of Body Products II-34
TCCD International Launches New Improved GEODEO® Natural
Deodorant Plus II-34
Hindustan Unilever to Extend Lux Brand to into Deodorant Segment II-34
Unilever Introduces Dove Clear Tone Antiperspirant/Deodorant II-34
Arbonne International Launches New Health and Wellness Product
Line II-34
Tom's of Maine Introduces New Antiperspirant II-34
Promens Introduces Inverted Roll-On Deodorant Inveo II-35
Lion Unveils Ban Deodorant Roll-On II-35

7. RECENT INDUSTRY ACTIVITY II-36
Sarantis Group Inks Agreement to Acquire Noxzema II-36
Godrej Group Chooses Lindal's Carla Actuator II-36
Unilever Recalls Neutral Roll-on Deodorant II-36
Unilever Incorporates Aerosol Technology in Men's Deodorant
Brands II-36
TCCD International Incorporates QR Code II-36
Unilever Inaugurates its First Aerosol Deodorant Manufacturing
Plant II-36
Angelini Acquires Infasil II-37
Marico Acquires Paras Personal Care Product Assets from
Reckitt Benckiser II-37

8. FOCUS ON SELECT GLOBAL PLAYERS II-38
Avon Products, Inc. (US) II-38
Beiersdorf AG (Germany) II-38
CavinKare Pvt. Ltd. (India) II-39
Church and Dwight Co., Inc. (US) II-39
Colgate-Palmolive Company (US) II-40
Elder Health Care Ltd. (India) II-40
Henkel AG and Co., KGaA (Germany) II-41
HYPERMARCAS S.A. (Brazil) II-41
Lion Corporation (Japan) II-42
Mandom Corporation (Japan) II-42
Marico Limited (India) II-43
McNROE Consumer Products Pvt. Ltd. (India) II-43
Oriflame Cosmetics S.A. (Luxembourg) II-43
Procter and Gamble Company (US) II-44
Revlon Inc. (US) II-45
Tom's of Maine, Inc, (US) II-45
Unilever N.V. (The Netherlands) II-46
Hindustan Unilever Limited (India) II-46
The Unilever Group (US) II-47
Verdan Sarl. (Switzerland) II-47

9. GLOBAL MARKET PERSPECTIVE II-48
Table 12: World Recent Past, Current and Future Analysis for
Deodorants by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-48

Table 13: World Historic Review for Deodorants by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-49

Table 14: World 14-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-50
By Product Segment II-51
Table 15: World Recent Past, Current and Future Analysis for
Stick and Solid Deodorants by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2014
through 2020 (includes corresponding Graph/Chart) II-51

Table 16: World Historic Review for Stick and Solid Deodorants
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-52

Table 17: World 14-Year Perspective for Stick and Solid
Deodorants by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) II-53

Table 18: World Recent Past, Current and Future Analysis for
Spray Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-54

Table 19: World Historic Review for Spray Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-55

Table 20: World 14-Year Perspective for Spray Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-56

Table 21: World Recent Past, Current and Future Analysis for
Roll-On Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-57

Table 22: World Historic Review for Roll-On Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-58

Table 23: World 14-Year Perspective for Roll-On Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-59

Table 24: World Recent Past, Current and Future Analysis for
Other Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-60

Table 25: World Historic Review for Other Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), the Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-61

Table 26: World 14-Year Perspective for Other Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-62


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Table 27: US Deodorants Market by Format (2015): Percentage
Breakdown of Value Sales for Solid and Stick, Spray, Roll-on
Deodorants, and Other format Deodorants (includes
corresponding Graph/Chart) III-1
Current and Future Analysis III-1
Trends and Issues III-2
Demographics - Key to Marketing Strategies III-2
Table 28: US Deodorants Market by Gender (2014):
Percentage Share Breakdown of Value Sales for Women's,
Men's, and Unisex Deodorants (includes corresponding
Graph/Chart) III-2
Targeting Young Male Consumers III-3
Teenage Consumers - Growing Importance III-3
Unique Preference Pattern and Loyalty among Teenage
Consumers III-3
Value Addition -The Key to Success in Matured Markets III-3
Health-Conscious Consumers - A Niche Market III-4
Manufacturer Brands on the Rise III-4
Natural Ingredients Emerge as Favorites III-4
Increasing Focus on Women and Teenagers in Marketing Campaigns III-5
Competitive Analysis III-5
Table 29: Leading Players in the US Deodorants Market
(2014): Percentage Breakdown of Dollar Sales for Church and
Dwight, Colgate Palmolive, Dial Corp, Procter and Gamble,
Revlon, Unilever and Others (includes corresponding
Graph/Chart) III-6
Leading Deodorant Brands III-6
Table 30: US Deodorants Market by Leading Brands (2014):
Percentage Breakdown of Dollar Sales for Degree Men,
Secret Clinical Strength, Old Spice High Endurance, Secret
Scent Expressions, Suave, Secret PH Balanced, Axe Dry,
Secret Outlast, and Others (includes corresponding
Graph/Chart) III-7
Distribution Channels III-7
Table 31: US Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Value Sales for
Convenience Stores, Department Stores, Drug Stores and
Pharmacies, Health and Beauty Stores, Supermarkets/
Hypermarkets, and Others (includes corresponding
Graph/Chart) III-8
Trade Scenario III-8
Table 32: US Exports of Personal Deodorants and
Antiperspirants (2012 and 2013): Percentage Share Breakdown
of Export Value by Country (includes corresponding
Graph/Chart) III-8

Table 33: US Imports of Personal Deodorants and
Antiperspirants (2012 and 2013): Percentage Share Breakdown
of Import Value by Country (includes corresponding
Graph/Chart) III-9
Product Introductions III-9
Strategic Corporate Development III-13
Focus on Select Key Players III-13
B.Market Analytics III-17
Table 34: US Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-17

Table 35: US Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-18

Table 36: US 14-Year Perspective for Deodorants by Product
Segment - Percentage Breakdown of Dollar Sales for Stick and
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-19

2. CANADA III-20
A.Market Analysis III-20
Overview III-20
Current and Future Analysis III-20
Import and Export Scenario III-20
Table 37: Canadian Exports of Personal Deodorants and
Antiperspirants (2012 and 2013): Percentage Share Breakdown
of Export Value by Country (includes corresponding
Graph/Chart) III-20

Table 38: Canadian Imports of Personal Deodorants and
Antiperspirants (2012 and 2013): Percentage Share Breakdown
of Import Value by Country (includes corresponding
Graph/Chart) III-21
B.Market Analytics III-22
Table 39: Canadian Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-22

Table 40: Canadian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-23

Table 41: Canadian 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-24

3. JAPAN III-25
A.Market Analysis III-25
Deodorants Market - An Overview III-25
Current and Future Analysis III-25
Spray Deodorants Market Witnesses Foray of New Players III-25
Anti-kareishu Products Gains Momentum III-25
Product Launch III-26
Key Players III-26
B.Market Analytics III-28
Table 42: Japanese Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-28

Table 43: Japanese Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-29

Table 44: Japanese 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-30

4. EUROPE III-31
A.Market Analysis III-31
Deodorants Market Composition - A Brief Analysis III-31
Spray Deodorants III-31
Stick and Solid Deodorants III-31
Roll-On Deodorants III-32
Western European Deodorant Market Landscape III-32
East European Deodorants Market Landscape III-32
Growth Drivers III-33
Market Trends III-33
Increasing Product Innovations Drive Growth III-33
Deodorant Manufacturers Turn ‘Cosmetic' III-33
Skin and Fabric Care - New Focus Areas for Manufacturers III-34
Anti-Stress Deodorants to Combat Sweat Triggered by Stress III-34
Natural Ingredients and Minerals Find Favor over Synthetic III-34
Competitive Scenario in Western Europe III-35
Players in the Deodorants Market III-35
Brands III-35
Table 45: Western European Deodorants Market by Leading
Players (2013): Percentage Breakdown of Value Sales for
Beiersdorf, Colgate-Palmolive, Henkel AGand Co KGandA,
L'Oreal, Procter and Gamble, Unilever and Others (includes
corresponding Graph/Chart) III-35
Competitive Scenario in Eastern Europe III-36
Table 46: Eastern European Deodorant Market by Leading
Players (2013): Percentage Breakdown of Value Sales for
Beiersdorf, Coty Inc., Henkel, Procter and Gamble, Unilever,
and Others (includes corresponding Graph/Chart) III-36
B.Market Analytics III-37
Table 47: European Recent Past, Current and Future Analysis
for Deodorants by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-37

Table 48: European Historic Review for Deodorants by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2007
through 2013 (includes corresponding Graph/Chart) III-38

Table 49: European 14-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-39

Table 50: European Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-40

Table 51: European Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-41

Table 52: European 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-42

4a. FRANCE III-43
A.Market Analysis III-43
Overview III-43
Table 53: French Personal Hygiene Market (2014E):
Percentage Share Breakdown of Units and Value Sales by
Segment for Bath and Shower, Deodorants and Soap (includes
corresponding Graph/Chart) III-43
Current and Future Analysis III-44
Key Statistics III-44
Table 54: Leading Brands in the French Deodorants Market
(2013): Percentage Breakdown of Value Sales for Axe, Dove,
Narta, Nivea, Rexona, Sanex, Private Label, and Others
(includes corresponding Graph/Chart) III-44

Table 55: French Market for Deodorants and Body Spray
(2014E): Percentage Share by Gender (Women and Men) based
on Value Sales (includes corresponding Graph/Chart) III-44

Table 56: French Market for Deodorants (2014E): Percentage
Breakdown of Usage among Young Women by Category - Spray,
Stick, Roll-on, and Cream (includes corresponding
Graph/Chart) III-45

Table 57: French Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Sales for
Convenience Stores, Department Stores, Drug Stores and
Pharmacies, Health and Beauty Stores,
Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-45
B.Market Analytics III-46
Table 58: French Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-46

Table 59: French Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-47

Table 60: French 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-48

4b. GERMANY III-49
A.Market Analysis III-49
Market Overview III-49
Table 61: German Personal Hygiene Market (2014E):
Percentage Share Breakdown of Volume and Value Sales by
Segment for Bath and Shower, Deodorants and Soap (includes
corresponding Graph/Chart) III-49
Current and Future Analysis III-49
Competition III-50
Table 62: Leading Brands in the German Deodorants Market
(2013): Percentage Breakdown of Value Sales for 8x4, Axe,
Fa, Henkel, Nivea, Rexona, Private Label, and Others
(includes corresponding Graph/Chart) III-50
Distribution Channels III-50
Table 63: German Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Value Sales for
Convenience Stores, Department Stores, Drug Stores and
Pharmacies, Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-50
Product Launches III-51
Focus on Select Key Players III-51
B.Market Analytics III-53
Table 64: German Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-53

Table 65: German Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-54

Table 66: German 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-55

4c. ITALY III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Competition III-56
Table 67: Leading Players in the Italian Deodorants Market
(2013): Percentage Share Breakdown of Value Sales for
Artsana Group, Beiersdorf, Bolton Group, L'Oreal, Mirato
Nuova, Procter and Gamble, Unilever and Others (includes
corresponding Graph/Chart) III-56

Table 68: Italian Deodorants Market by Leading Brands
(2013): Percentage Breakdown of Value Sales for Dove,
Axe/Lynx/Ego, Nivea, Roberts, Lycia, Malizia, Intesa,
Borotalco and Others (includes corresponding Graph/Chart) III-57
Distribution Channels III-57
Table 69: Italian Deodorants Market (2013): Percentage
Breakdown of Value Sales by Distribution Channel for
Convenience Stores, Independent Retailers, Specialty
Retailers, Super Markets, and Others (includes
corresponding Graph/Chart) III-57
Strategic Corporate Development III-58
B.Market Analytics III-58
Table 70: Italian Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-58

Table 71: Italian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-59

Table 72: Italian 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-60

4d. THE UNITED KINGDOM III-61
A.Market Analysis III-61
Overview III-61
Current and Future Analysis III-61
Competitive Scenario - A Snapshot III-61
Table 73: Leading Brands in the UK Deodorants Market
(2012): Percentage Breakdown of Value Sales for Dove,
Gillette, Mitchum, Nivea, Right Guard, Sanex, Sure, and
Others (includes corresponding Graph/Chart) III-62
User Demographics III-62
Table 74: UK Deodorants Market by Gender (2014): Percentage
Share Breakdown of Deodorant Products for Female, Male, and
Unisex (includes corresponding Graph/Chart) III-62
Market Trends III-62
Moving Away from Unisex Products III-62
Focus on Value-Added Products III-62
Table 75: UK Antiperspirants and Deodorants Market (2014):
Percentage of Population using Antiperspirants and
Deodorants by Category for Aerosol Spray, Roll-On, Stick,
Gel/Cream, and Others (includes corresponding Graph/Chart) III-63

Table 76: UK Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Value Sales for
Convenience Stores, Department Stores, Drug Stores and
Pharmacies, Health and Beauty Stores, Supermarkets/
Hypermarkets, and Others (includes corresponding
Graph/Chart) III-63
Product Launches III-64
Strategic Corporate Developments III-64
B.Market Analytics III-65
Table 77: UK Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-65

Table 78: UK Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-66

Table 79: UK 14-Year Perspective for Deodorants by Product
Segment - Percentage Breakdown of Dollar Sales for Stick and
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-67

4e. SPAIN III-68
A.Market Analysis III-68
Overview III-68
Table 80: Spanish Personal Hygiene Market (2014E):
Percentage Share Breakdown of Volume and Value Sales by
Segment for Bath and Shower, Deodorants and Soap (includes
corresponding Graph/Chart) III-68
Current and Future Analysis III-69
Competitive Analysis III-69
Table 81: Leading Brands in the Spanish Deodorant Market
(2013): Percentage Breakdown of Value Sales for Axe, Dove,
Fa, Gillette, Nivea, Rexona, Sanex, Private Label, and
Others (includes corresponding Graph/Chart) III-69

Table 82: Spanish Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Value Sales for
Convenience Stores, Department Stores, Health and Beauty
Stores, Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-69
B.Market Analytics III-70
Table 83: Spanish Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-70

Table 84: Spanish Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-71

Table 85: Spanish 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-72

4f. RUSSIA III-73
A.Market Analysis III-73
Deodorants Market in Russia - An Overview III-73
Table 86: Russian Personal Hygiene Market (2014E):
Percentage Share Breakdown of Volume and Value Sales by
Segment for Bath and Shower, Deodorants and Soap (includes
corresponding Graph/Chart) III-73
Current and Future Analysis III-74
Growth Factors III-74
Trends III-74
Local Manufacturers Counter Dominance of Foreign Products III-74
Young Consumers - A Key Target Group III-74
Men's Deodorant Sales Gather Pace III-75
Competitive Scenario III-75
Table 87: Russian Deodorants Market by Leading Brands
(2013): Percentage Breakdown of Value Sales for Axe, Dove,
Fa, Lady Speed Stick, Nivea, Rexona, Private Label, and
Others (includes corresponding Graph/Chart) III-75
Deodorant Demographics III-76
Table 88: Daily Usage of Deodorants in Russia: Percentage
Breakdown of Usage by Gender - Men and Women (includes
corresponding Graph/Chart) III-76
Distribution Channels III-76
Table 89: Russian Deodorants Market by Distribution Channel
(2014E): Percentage Share Breakdown of Value Sales for
Convenience Stores, Department Stores, Health and Beauty
Stores, Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-76
B.Market Analytics III-77
Table 90: Russian Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-77

Table 91: Russian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-78

Table 92: Russian 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-79

4g. REST OF EUROPE III-80
A.Market Analysis III-80
Current and Future Analysis III-80
Focus on Select Countries III-80
Hungary III-80
Turkey III-80
Product Launches III-80
Strategic Corporate Developments III-81
Focus On Select Key Players III-82
B.Market Analytics III-84
Table 93: Rest of Europe Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-84

Table 94: Rest of Europe Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-85

Table 95: Rest of Europe 14-Year Perspective for Deodorants
by Product Segment - Percentage Breakdown of Dollar Sales
for Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-86

5. ASIA-PACIFIC III-87
A.Market Analysis III-87
Overview III-87
Current and Future Analysis III-87
Product Launches III-87
Strategic Corporate Developments III-89
B.Market Analytics III-90
Table 96: Asia-Pacific Recent Past, Current and Future
Analysis for Deodorants by Geographic Region - China, India
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-90

Table 97: Asia-Pacific Historic Review for Deodorants by
Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-91

Table 98: Asia-Pacific 14-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
China, India and Rest of Asia-Pacific Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-92

Table 99: Asia-Pacific Recent Past, Current and Future
Analysis for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-93

Table 100: Asia-Pacific Historic Review for Deodorants by
Product Segment - Stick and Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-94

Table 101: Asia-Pacific 14-Year Perspective for Deodorants
by Product Segment - Percentage Breakdown of Dollar Sales
for Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-95

5a. CHINA III-96
A.Market Analysis III-96
Current and Future Analysis III-96
Overview III-96
Table 102: Chinese Personal Hygiene Market (2014E):
Percentage Share Breakdown of Units and Value Sales by
Segment for Bath and Shower, Deodorants and Soap (includes
corresponding Graph/Chart) III-96
Issues and Concerns III-97
Competitive Landscape III-97
Table 103: Leading Players in the Chinese Deodorants Market
(2013): Percentage Share Breakdown of Value Sales for
Adidas, Ban, Body Series, Bodyice, Dove, Fa, Lynx, Mum,
Nivea, Rexona, Private Label, and Others (includes
corresponding Graph/Chart) III-97

Table 104: Chinese Deodorants Market (2014): Percentage
Share Breakdown of Value Sales by Distribution Channel for
Convenience Stores, Department Stores, Drug Stores and
Pharmacies, Health and Beauty Stores, Supermarkets/
Hypermarkets, and Others (includes corresponding
Graph/Chart) III-98
B.Market Analytics III-99
Table 105: Chinese Recent Past, Current and Future Analysis
for Deodorants by Product Segment - Stick and Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-99

Table 106: Chinese Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-100

Table 107: Chinese 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-101

5b. INDIA III-102
A.Market Analysis III-102
Current and Future Analysis III-102
Market Overview and Outlook III-102
The Indian Deodorants Market - A Few Key Facts III-102
India's Deodorant Market Scenario III-103
Growth Drivers III-104
Different Variants for Different Occasions III-104
Competitive Scenario III-104
Leading Companies and their Brands in India III-105
Table 108: Indian Deodorants Market by Leading Brands
(2014): Percentage Breakdown of Value Sales for Axe,
Engage, Fogg, Wild Stone and Others (includes corresponding
Graph/Chart) III-106

Table 109: Leading Brands in the Indian Women's Deodorants
Market (2013): Percentage Breakdown of Value Sales for Eva
Women, Nivea Women, Fogg Women, Spinz Women, and Others
(includes corresponding Graph/Chart) III-106

Table 110: Leading Players in the Indian Male Deodorants
Market (2013): Percentage Breakdown of Value Sales for
Beiersdorf, Cavinkare, Henkel, HUL, Marico, McNroe
Chemicals, TTk Health, Vini Cosmetics and Others (includes
corresponding Graph/Chart) III-107
Focus on Select Key Players III-107
B.Market Analytics III-110
Table 111: Indian Recent Past, Current and Future Analysis for
Deodorants by Product Segment - Stick and Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-110

Table 112: Indian Historic Review for Deodorants by Product
Segment - Stick and Solid Deodorants, Spray Deodorants,
Roll-On Deodorants, and Other Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-111

Table 113: Indian 14-Year Perspective for Deodorants by
Product Segment - Percentage Breakdown of Dollar Sales for
Stick and Solid Deodorants,

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