World Shaving Products Markets

World Shaving Products Markets

This report analyzes the worldwide markets for Shaving Products in Millions of US$. The specific product segments analyzed are Electric Shavers, Razor Handles, Razor Blades (Refills), Disposable Razors, Shaving Lotions/Creams, Depilatories, Shaving Accessories & Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 105 companies including many key and niche players worldwide such as Beiersdorf AG, BIC, Colgate-Palmolive Company., Coty, Inc., Energizer Holding, Inc., Procter & Gamble Company, Gillette Company, Royal Philips Electronics, Norelco Consumer Products, and Warner-Lambert. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Electric Shavers I-3
Razor Handles I-4
Razor Blades (Refills) I-4
Disposable Razors I-4
Shaving Lotions/Creams I-4
Shaving Lotions I-4
Shaving Creams I-5
Depilatories I-5
Shaving Accessories & Others I-5


II. EXECUTIVE SUMMARY

1. Global Market Overview II-1
Shaving Products Market - A Global Perspective II-1
Men’s Shaving Products Market II-2
Women’s Shaving Products Market II-2
Issues Confronting the Shaving Products Industry II-2
Environmental Considerations/Threats II-2
Packaging Waste Regulations II-3
Table 1: Weekly Shaving Frequencies in Select Countries -
US, Germany, China, Russia, Poland and India (includes
corresponding Graph/Chart) II-3

2. Market Trends II-4
Technological Advancements Boost Market Growth II-4
Innovative Packaging: An Appealing Proposition for Men II-4
Razor Market: Spate of Launches Intensifies Competition II-4
Innovation: Need of the Hour II-4
Affluence Create Market for High-End Disposable Products II-5
Market Welcomes New Players II-5
Consumers Pampered with New and Advanced Products II-5
Women Become Center of Focus II-5
Changing Trends Drive the Market II-6
Depilatories - A Possible Threat to Shaving Systems II-6
Women’s Products Catching up with Men’s Products II-6
New Developments Boost Market Growth II-7
Premium Pricing - Gaining Ground II-7
Innovation: The Key to Growth II-7
Manufacturers Introduce Premium Products with Low Cost
Supplies for Gaining Market Shares and Profits II-7
Traditional Shaving Products Take a Back Seat with Improved
Technology II-8
Younger Men Prefer Wet Shaving, Older Men Inclined to Dry
Shaving Methods II-8
Power Refill Blades Deliver better Value than Power Razor Handles II-8
Implementation of Micro Marketing Strategies II-8
Natural Oil & Gel-Based Shaving Creams Makes a Foray II-8
Women’s Shaving Products - A Growing Market II-9
Best Selling Brands Giving Way to Extended Versions II-9
Disposable Razor’s Market becomes Increasingly Competitive II-9
Consumer Demand Drives the Market for Men’s Grooming Products II-9
Rapidly Evolving Private Label Business II-10
Increasing Dependence on Retail Stores II-10

3. Competitive Scenario II-11
A Highly Competitive Worldwide Market II-11
Gillette Holds a Sizeable Share of the Business II-11
Table 2: Leading Players in the Global Wet Shave Market
(2003, 2004 & 2005): Percentage Breakdown of Dollar Sales for
Gillette, Energizer/Schick, BIC, & Private Label
Manufacturers (includes corresponding Graph/Chart) II-11

Table 3: Leading Players in the Global Disposable Razors
Market (2004 & 2005): Percentage Breakdown of Dollar Sales
for Gillette, Energizer/Schick and Others (includes
corresponding Graph/Chart) II-12

Table 4: Leading Players in the Global Shaving Razors Market
(2004 & 2005): Percentage Breakdown of Dollar Sales for
Gillette, Energizer/Schick, and Other Manufacturers (includes
corresponding Graph/Chart) II-12

4. Product Overview II-13
Electric Shavers II-13
Razor Handles II-13
Razor Blades (Refills) II-13
Disposable Razors II-14
Shaving Lotions/Creams II-14
Shaving Lotions II-14
Shaving Creams II-14
Depilatories II-15
Waxing and Depilatory Creams II-15
Shaving Accessories & Others II-15

5. A Review of Recent Past II-16
Gillettte Held a Sizeable Share of the Business II-16
Table 5: Leading Worldwide Men’s Shaving Brands (2001):
Percentage Breakdown of Dollar Sales for Gillette, Gillette
mach 3, Schick, Axe/Lynx/Ego, Gillette Sensor Excel,
Wilkinson Sword, Nivea for Men, Gillette Series, Gillette
sensor, Bic, Private Label and Others (includes corresponding
Graph/Chart) II-16

Table 6: Leading Players in the US Shaving Razors (Handles)
Market (2002- 03): Percentage Breakdown of Dollar Sales for
Gillette, Schick, and Private Labels (includes corresponding
Graph/Chart) II-17

6. Product Launches II-18
Gillette Launches Fusion Chrome Collection II-18
Aubrey Organics Unveils Updated Men’s Stock Shave Product Suite II-18
Spectrum Introduces Electric Shaver II-18
King of Shaves Launches Professional Grooming Line II-18
Kmart Rolls Out Novel Electric Razors II-18
Barc Launches Novel Shaving Cream II-18
Organic Pharmacy Rolls Out Grooming Suite for Men II-18
King of Shaves Launches Shaving Gel II-19
Philips Launches Arcitec II-19
Remington Unveils CleanXchange II-19
Philips Rolls Out Latest Epilator II-19
Philips and Nivea For One Jointly Launch Moisturizing Shaving
System II-20
Godrej Introduces Erasmic Shave Gel II-20
Energizer Introduces Latest Additions to Schick Intuition Plus
razor II-20
P&G Introduces SmartControl3 Razor under Braun Brand II-20
Schick® Launches Quattro® Disposable Razors II-20
Braun Introduces Pulsonic II-21
Bic Expands Soleil Range of Razors for Women II-21
ê Shave Launches The 5 Blades Luxury Razor II-21
Philips Launches Philips Norelco 7000 Series II-21
Gillette Launches Fusion Shaving System II-22
Tahitian Noni Introduces Latest Range of Shaving Products II-22
Philips and WilliamsF1 Team Develop New Razor II-22
Bold For Men Launches Dry Shave Gel II-23
Philips Unveils SmartTouch-XL HQ9190 Range of Shavers II-23
Procter & Gamble Introduces Braun Travel Shaver II-23
Wilkinson Sword Introduces Xtream3 Comfort Plus Disposable Razors II-23
Gillette Launches M3Power Shaving Systems II-24
Bic Introduces Comfort 3 Pivot Razors II-24
Reckitt Benckiser (Lanka) Launches VEET in Sri Lanka II-24
Veet Launches New Products II-24
Malhotra Shaving Products Launches Laser Sport 3 II-24
Kai Group Launches Zeta Gundam Shaving Gel II-24
Barrier Therapeutics Launches Vaniqa in Canada II-25
Philishave Launches Cool Skin Razors II-25
Acqua di Parma to Launch Collezione Barbiere Collection II-25
Gillette Unveils Innovative 5-Blade Razor II-25
Gillette Launches Hydra Shave Gels and After-shave Products II-25
Grooming Lounge Launches Shaving Products Line II-26
Veet Launches New Hair Removal Products II-26
Gillette Introduces the M3 Power Nitro Shaving System II-26
Gillette Launches Mach3 Turbo Triple Blade Shaving System II-26
Gillette Unveils Two New Razors for Women II-26
Gillette Launches Venus Devine Disposable Razors for Women II-26
Panasonic Releases Pro-Curve™ Men's Shaver II-26
Gillette Unveils Braun cruZer3 Electric Shaver II-27
Philips Introduces Philishave Coolskin Electric Shaver II-27
Gillette Introduces Battery Powered Version of Mach3 Triple
Blade Razor II-27
Gillette Launches Gillette M3Power Shaving Product II-27
Bic Introduces Soleil Shaver for Women II-27
Philips India Unveils a Dry Electric Shaver in India II-27
BIC Consumer Products Launches Bic Comfort 3 Disposable Razor II-28
‘Marc Jacobs Men’ After Shave Unveiled in the US II-28
Schick Introduces Quattro II-28
Schick Unveils Intuition II-28
Gillette Releases Gillette Vector Plus, ‘The Product of the
Future’ II-28
Creightons Introduces ‘Real Shave Brand’ II-28
Panasonic Launches New Shavers for Women II-28
Gillette Introduces New Packaging For Disposable Razors II-29
Avon Products, Inc. Comes Up with New Products For Men and Women II-29
Clarins USA, Inc. Extends ClarinsMen Shaving Product Line II-29
Gillette Launches Sensor® 3 Disposable Razor II-29
Super-Max Unveils Shaving Gels Based on Ayurveda II-29
Neutrogena Introduces Men’s Line of Shaving Products II-30
Gillette Launches Enhanced Version of Mach 3 Shaver II-30
Warner-Lambert’s New Shaving Products Hit the Market II-30
Gillette Releases Custom Plus Disposable Razors II-30
New Schick Xtreme 3 Disposable Razor for Men and Women from
Pfizer II-30
Sterling Four Introduces the SuperMax Comfort Grip Twin
Disposable Razor II-31
Braun Introduces Flex Integral System, a Breakthrough in
Electric Shaving Technology II-31
Andrew Jergens Releases New Curel Smooth Legs Shave Lotion II-31
Panasonic Introduces a Shaver to Suit Different Skin States II-31
Issimo Comes Up with New Issimo Guy Gear Face Art Glide
shaving cream. II-31
Simple Skin Defence for Men Triple Action Shave Gel Launched
in South Africa II-31
Kai Razor Introduces K-3 Type SR Disposable Razor II-31
Beiersdorf AG Unveils Nivea For Men in Switzerland II-31
American Safety Razor Launches Women's Tri-Flexxx Triple Blade
Razor II-32
BIC Launches Twin Lady in Spain II-32
Women Satin Care Razors from Gillette II-32
Osmotics Introduces the Osmotics Shaving Products Line II-32
Gillette Pour Elle Venus Introduced in France II-32
Cosmopolitan Releases Marc O'Polo Man After Shave Balm II-32
Pierre Cardin Releases Designer Shaving Products II-32
L'Oreal Introduces Harley-Davidson Aftershave in Germany II-33
Norelco Consumer Products Introduces New Electric Razors II-33
Gillette Launches World’s First Self-Cleaning Shaver II-33
Remington Products Unveils SmartGroomer3 Cordless Electric Shaver II-33
Bic Launches New Disposable Razor II-33
Sterling Four Launches Disposable Razor for Women II-33
Gillette Introduces Venus Razors II-33
Wilkinson Sword Unveils Xtreme III Beauty, Three-Blade
Disposable Razor For Women II-34
Perio Products Manufacturer Inc Introduces a New Depilatory
Product II-34
Carter-Wallace Introduces Three New Hair Removal Products II-34
Pfizer Releases Schick Silk Effects Plus Razor II-34
Del Laboratories Released Raspberry/Peach Scent New Hair
Removal Product II-34
Carter’s Nair Washable Honey Wax Hair Remover Kit Hits the Market II-34
Kaijirushi Releases Tyranno-3 Disposable Razor II-35
Remington Launches Three New Models of Electric Shaver to
Compete Philips II-35
Loving Touch Crystals from Lion Match II-35
Philishave Launches New Generation Rechargeable Cool Skin Shavers II-35
Elida Faberge Rolls Out Lynx brand Triple Blade Disposable Razor II-35
Braun Introduces the World's First Self-Cleaning Shaver. II-35
Gillette Unveils Prestobarba UltraGrip Disposable Razors in
Brazil II-35
Gillette Rolls Out Arctic Ice scent in the Russian Market II-36
ShoftSheen/Carson Launches Ethnic Shaving Products II-36
King Of Shaves Unveils Proshave II-36
Arctic Linie shaving products from Gillette Gruppe II-36
Indian Shaving Products Unveils Regular Shaving Foam in India II-36
Gillette Unveils New Comfort Blades II-36

7. Recent Industry Activity II-37
Kai Acquires Universal Group II-37
P&G Plans to Reorganize Business II-37
Gillette Enters into a Joint Agreement with Palomar II-37
Clearock on Promotional Spree II-37
Barc Inks Agreement with MenEssentials II-38
Provogue Forays into Personal Care Products II-38
Procter & Gamble Expands Manufacturing Facilities in Russia II-38
Gillette Extends Launch of Hair Removal Device II-38
Lion Capital Acquires American Safety Razor II-38
Gillette India to merge with P&G II-38
P&G to Close Gillette Facility II-39
Gillette and Schick Settle Disputes II-39
Procter & Gamble Acquires Gillette II-39
Del Labs Merges with DLI Acquisition Corp II-39
Energizer Acquires Schick-Wilkinson Sword Shaving Products
Business from Pfizer II-40
Rayovac Corporation Acquires Remington Products II-40
Procter & Gamble Signs Licensing Agreement with Universal
Razor Industries II-40
Perio Takes Over Pfizer's Barbasol Shave Cream Business II-40
Gillette Restructures its Indian Operations II-40
Gillette Opens a New Plant in St. Petersburg (Russia) II-41

8. Focus on Select Players II-42
Beiersdorf AG (Germany) II-42
BIC S.A (France) II-42
Colgate-Palmolive Company (US) II-42
Coty, Inc. (US) II-43
Energizer Holdings, Inc. (US) II-43
Procter & Gamble Company (US) II-43
Gillette Company (US) II-44
Royal Philips Electronics (Netherlands) II-45
Norelco Consumer Products (US) II-45
Warner-Lambert (Pfizer Inc.) (Canada) II-45

9. Global Market Perspective II-46
Table 7: World Recent Past, Current & Future Analysis for
Shaving Products by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2001 through 2010 (includes corresponding Graph/Chart) II-46

Table 8: World Long-Term Projections for Shaving Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2011 through 2015
(includes corresponding Graph/Chart) II-47

Table 9: World Historic Review for Shaving Products by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-48

Table 10: World 20-Year Perspective for Shaving Products by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-49

Table 11: World Recent Past, Current & Future Analysis for
Electric Shavers by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2001 through 2010 (includes corresponding Graph/Chart) II-50

Table 12: World Long-Term Projections for Electric Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2011 through 2015
(includes corresponding Graph/Chart) II-51

Table 13: World Historic Review for Electric Shavers by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-52

Table 14: World 20-Year Perspective for Electric Shavers by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-53

Table 15: World Recent Past, Current & Future Analysis for
Razor Handles by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2001 through 2010 (includes corresponding Graph/Chart) II-54

Table 16: World Long-Term Projections for Razor Handles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2011 through 2015
(includes corresponding Graph/Chart) II-55

Table 17: World Historic Review for Razor Handles by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-56

Table 18: World 20-Year Perspective for Razor Handles by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-57

Table 19: World Recent Past, Current & Future Analysis for
Razor Blades (Refills) by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Independently Analyzed by Annual Sales in US$ Million
for the Years 2001 through 2010 (includes corresponding
Graph/Chart) II-58

Table 20: World Long-Term Projections for Razor Blades
(Refills) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 2011
through 2015 (includes corresponding Graph/Chart) II-59

Table 21: World Historic Review for Razor Blades (Refills) by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-60

Table 22: World 20-Year Perspective for Razor Blades (Refills)
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-61

Table 23: World Recent Past, Current & Future Analysis for
Disposable Razors by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2001 through 2010 (includes corresponding Graph/Chart) II-62

Table 24: World Long-Term Projections for Disposable Razors by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2011 through 2015
(includes corresponding Graph/Chart) II-63

Table 25: World Historic Review for Disposable Razors by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-64

Table 26: World 20-Year Perspective for Disposable Razors by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-65

Table 27: World Recent Past, Current & Future Analysis for
Shaving Lotions/Creams by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Independently Analyzed by Annual Sales in US$ Million
for the Years 2001 through 2010 (includes corresponding
Graph/Chart) II-66

Table 28: World Long-Term Projections for Shaving Lotions/
Creams by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 2011
through 2015 (includes corresponding Graph/Chart) II-67

Table 29: World Historic Review for Shaving Lotions/Creams by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Independently
Analyzed by Annual Sales in US$ Million for the Years 1991
through 2000 (includes corresponding Graph/Chart) II-68

Table 30: World 20-Year Perspective for Shaving Lotions/
Creams by Geographic Region/Country - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World for the Years 1991, 1997, 2007
& 2010 (includes corresponding Graph/Chart) II-69

Table 31: World Recent Past, Current & Future Analysis for
Depilatories by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2001 through 2010 (includes corresponding Graph/Chart) II-70

Table 32: World Long-Term Projections for Depilatories by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2011 through 2015
(includes corresponding Graph/Chart) II-71

Table 33: World Historic Review for Depilatories by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 1991 through 2000
(includes corresponding Graph/Chart) II-72

Table 34: World 20-Year Perspective for Depilatories by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) II-73

Table 35: World Recent Past, Current & Future Analysis for
Shaving Accessories & Other Shaving Products by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Independently Analyzed by
Annual Sales in US$ Million for the Years 2001 through 2010
(includes corresponding Graph/Chart) II-74

Table 36: World Long-Term Projections for Shaving Accessories
& Other Shaving Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in US$ Million for the
Years 2011 through 2015 (includes corresponding Graph/Chart) II-75

Table 37: World Historic Review for Shaving Accessories &
Other Shaving Products by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Independently Analyzed by Annual Sales in US$ Million
for the Years 1991 through 2000 (includes corresponding
Graph/Chart) II-76

Table 38: World 20-Year Perspective for Shaving Accessories &
Other Shaving Products by Geographic Region/Country -
Percentage Breakdown of Dollar Sales for US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World for the
Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) II-77

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Market Overview III-1
US Market Set to Witness Moderate Growth III-1
Table 39: Shaving Products Market in the US (2003, 2004 &
2005): Percentage Breakdown of Dollar Sales by Sub Sector
for Razors and Blades (Include Electric Shavers), Pre-Shave
Products, and Post-Shave Products (includes corresponding
Graph/Chart) III-2
Shaving Products: Exports and Imports Scenario III-2
Table 40: US Exports of Electric Shavers and Hair Clippers
in 2006: Percentage Breakdown of Dollar Share by
Region/Country for Canada, Japan, Germany, UK, Mexico, Hong
Kong, Australia, UAE, Belgium, Brazil and Rest of World
(includes corresponding Graph/Chart) III-2

Table 41: US Imports of Electric Shavers and Hair Clippers
in 2006: Percentage Breakdown of Dollar Share by
Region/Country for China, Netherlands, Germany, Japan and
Rest of World (includes corresponding Graph/Chart) III-3

Table 42: US Exports of Parts of Non-Electric Razors in
2006: Percentage Breakdown of Dollar Share by
Region/Country for Mexico, Brazil, Singapore, Aruba, South
Africa, Germany, Israel, Chile, Panama, Taiwan and Rest of
World (includes corresponding Graph/Chart) III-3

Table 43: US Imports of Parts of Non-Electric Razors in
2006: Percentage Breakdown of Dollar Share by
Region/Country for Canada, Switzerland, China, Mexico,
Poland, Taiwan and Rest of World (includes corresponding
Graph/Chart) III-3

Table 44: US Exports of Parts of Shavers and Hair Clippers
with Built-In Electric Motors in 2006: Percentage Breakdown
of Dollar Share by Region/ Country for Japan, Germany,
Canada, Hong Kong, Australia, South Korea, UK, Mexico,
Netherlands, Brazil and Rest of World (includes
corresponding Graph/Chart) III-4

Table 45: US Imports of Parts of Shavers and Hair Clippers
with Built-In Electric Motors in 2006: Percentage Breakdown
of Dollar Share by Region/ Country for Netherlands, China,
Germany, Japan, Israel, Taiwan, Ireland and Rest of World
(includes corresponding Graph/Chart) III-4

Table 46: US Exports of Pre-Shave, Shaving and After
Shaving Preparations in 2006: Percentage Breakdown of
Dollar Share by Region/Country for Canada, Mexico,
Lithuania, UK, Singapore, Germany, Switzerland,
Netherlands, South Korea, Israel and Rest of World
(includes corresponding Graph/Chart) III-4

Table 47: US Imports of Pre-Shave, Shaving and After
Shaving Preparations in 2006: Percentage Breakdown of
Dollar Share by Region/Country for Canada, France, UK,
Germany, Spain, Ireland, China, Italy, Monaco, Mexico and
Rest of World (includes corresponding Graph/Chart) III-5

Table 48: US Exports of Razors (Including Safety Razors and
Open Blade Type) in 2006: Percentage Breakdown of Dollar
Share by Region/Country for Canada, Poland, Mexico, UK,
Malaysia, Japan, Brazil, Argentina, Australia, Venezuela
and Rest of World (includes corresponding Graph/Chart) III-5

Table 49: US Imports of Razors (Including Safety Razors and
Open Blade Type) in 2006: Percentage Breakdown of Dollar
Share by Region/Country for Mexico, Greece, China, Poland,
Brazil, France, South Korea, Germany, Japan and Rest of
World (includes corresponding Graph/Chart) III-6

Table 50: US Exports of Razors and Razor Blades in 2006:
Percentage Breakdown of Dollar Share by Region/Country for
Canada, UK, Mexico, Poland, Malaysia, Hong Kong, Germany,
Brazil, Japan, Venezuela and Rest of World (includes
corresponding Graph/Chart) III-6

Table 51: US Imports of Razors and Razor Blades in 2006:
Percentage Breakdown of Dollar Share by Region/Country for
Canada, UK, Mexico, Poland, Malaysia, Hong Kong, Germany,
Brazil, Japan, Venezuela and Rest of World (includes
corresponding Graph/Chart) III-7

Table 52: US Exports of Razors and Safety Razor Blades
(Including Razor Blade Blanks in Strips) in 2006:
Percentage Breakdown of Dollar Share by Region/ Country for
Canada, UK, Mexico, Hong Kong, Germany, Venezuela,
Malaysia, Australia and Rest of World (includes
corresponding Graph/Chart) III-7

Table 53: US Imports of Razors and Safety Razor Blades
(Including Razor Blade Blanks in Strips) in 2006:
Percentage Breakdown of Dollar Share by Region/ Country for
Germany, Mexico, China, Poland, Brazil, South Korea, India,
Japan, Russia, Hong Kong and Rest of World (includes
corresponding Graph/Chart) III-8

Table 54: US Exports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for Canada, Mexico, Japan, UAE, Israel,
Malaysia, Venezuela and Rest of World (includes
corresponding Graph/Chart) III-8

Table 55: US Imports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for China, Netherlands, Germany and Rest of
World (includes corresponding Graph/Chart) III-8
Competitive Scenario in the US Market III-9
Table 56: US Sales of Disposable Razors by Brand through
Drug Stores, Supermarkets and Discount Stores (Except
Wal-Mart Stores) for the Year Ended January 2007:
Percentage Breakdown of Dollar Share for Schick Xtreme3,
Gillette Custom Plus, Schick Slim Twin, Gillette Sensor 3,
Gillette Good News, Gillette Daisy Plus, Bic Comfort 3,
Gillette Good News Plus, Gillette Venus Sensitive Skin,
Schick Xtreme3 Comfort Plus and Private Label & Others
(includes corresponding Graph/Chart) III-9

Table 57: US Sales of Disposable Razors by Brand through
Drug Stores, Supermarkets and Discount Stores (Except
Wal-Mart Stores) for the Year Ended January 2007:
Percentage Breakdown of Unit Share for Schick Slim Twin,
Gillette Custom Plus, Schick Xtreme3, Bic Comfort 3,
Gillette Good News, Gillette Sensor 3, Gillette Daisy Plus,
Gillette Good News Plus, Gillette Venus Sensitive Skin,
Schick Xtreme3 Comfort Plus and Private Label & Others
(includes corresponding Graph/Chart) III-9

Table 58: US Sales of Razor Cartridges by Brand through
Drug Stores, Supermarkets and Discount Stores (Except
Wal-Mart Stores) for the Year Ended January 2007:
Percentage Breakdown of Dollar Share for Gillette Mach3,
Gillette Mach3 Turbo, Gillette Fusion, Gillette Mach3
Power, Gillette Fusion Power, Gillette Venus, Gillette
Sensor Excel, Gillette Venus Divine, Schick Quattro, Schick
Intuition and Private Label & Others (includes
corresponding Graph/Chart) III-10

Table 59: US Sales of Shaving Cream by Brand through Drug
Stores, Supermarkets and Discount Stores (Except Wal-Mart
Stores) for the Year Ended November 2006: Percentage
Breakdown of Dollar Share for Skintimate, Edge, Gillette
Series, Gillette Satin Care, Gillette Foamy, Edge Active
Care, Colgate, Barbasol, Aveeno, Gillette Fusion Hydra Gel
and Private Label & Others (includes corresponding
Graph/Chart) III-10

Table 60: US Sales of Shaving Cream by Brand through Drug
Stores, Supermarkets and Discount Stores (Except Wal-Mart
Stores) for the Year Ended November 2006: Percentage
Breakdown of Unit Share for Skintimate, Edge, Gillette
Series, Gillette Foamy, Colgate, Barbasol, Gillette Satin
Care, Edge Active Care, Gillette Fusion Hydra Gel, Aveeno
and Private Label & Others (includes corresponding
Graph/Chart) III-11
Competitive Scenario in the Recent Past III-11
Table 61: Leading Razor Manufacturers in the US Shaving
Products Market (2004 & 2005): Percentage Breakdown of
Dollar Sales for Gillette, Energizer and Others (includes
corresponding Graph/Chart) III-11

Table 62: Leading Razor Brands in the US Shaving Products
Market (2005): Percentage Breakdown of Dollar Sales for
Mach3 (Gillette), Mach3 Turbo (Gillette), Mach3 Power
(Gillette), Venus (Gillette), Schick Quattro (Energizer),
Schick Intuition (Energizer), Venus Divine (Gillette), and
Others (includes corresponding Graph/Chart) III-12

Table 63: Leading Razor Blade (Refill) Manufacturers in the
US Shaving Products Market (2004 & 2005): Percentage
Breakdown of Dollar Sales for Gillette, Energizer and
Others (includes corresponding Graph/Chart) III-12

Table 64: Leading Razor Blade (Refill) Brands in the US
Shaving Products Market (2005): Percentage Breakdown of
Dollar Sales for Mach 3 (Gillette), Mach 3 Turbo
(Gillette), Mach 3 Power (Gillette), Venus (Gillette),
Sensor Excel (Gillette), Schick Quattro (Energizer), Schick
Intuition (Energizer), and Others (includes corresponding
Graph/Chart) III-13

Table 65: Leading Razor Blade Cartridges Manufacturers in
the US Shaving Products Market (2004 & 2005): Percentage
Breakdown of Dollar Sales for Gillette Co, Energizer
Holdings and Private Label (includes corresponding
Graph/Chart) III-13

Table 66: Leading Disposable Razor Manufacturers in the US
Shaving Products Market (2003, 2004 & 2005): Percentage
Breakdown of Dollar Sales for Gillette, Energizer, BIC,
Super Max Corporation, Universal Razor Industries and
Private Label (includes corresponding Graph/Chart) III-14

Table 67: Leading Disposable Razor Brands in the US Shaving
Products Market (2005): Percentage Breakdown of Dollar
Sales for Schick Xtreme3 (Energizer), Custom Plus
(Gillette), Schick Slim Twin (Energizer), Sensor 3
(Gillette), Good News (Gillette), Daisy Plus (Gillette),
Good News Plus (Gillette), Bic Comfort 3 (Bic), and Others
(includes corresponding Graph/Chart) III-14

Table 68: Leading Razor Trimmer Brands (Manufacturers) in
the US Shaving Products Market (2004 & 2005): Percentage
Breakdown of Dollar Sales for Norelco (Royal Philips),
Remington (Rayovac), Conair (Conair Corp), Braun
(Gillette), Wahl (Wahl Clipper) and Private Label (Others)
(includes corresponding Graph/Chart) III-15

Table 69: Leading After Shave Manufacturers in the US
Shaving Products Market (2004 & 2005): Percentage Breakdown
of Dollar Sales for Universal Razor Industries, Coty,
Gillette Company, Beiersdorf Ag, Colgate Palmolive Company
and Others (includes corresponding Graph/Chart) III-15

Table 70: Leading After Shave Brands in the US Shaving
Products Market (2004 & 2005): Percentage Breakdown of
Dollar Sales for Old Spice (Universal Razor Industries),
Nivea (Beiersdorf AG), Gillette (Gillette), Skin Bracer
(Colgate Palmolive Company), Stetson (Coty), Jovan (Coty),
Adidas (Coty) and Others III-16

Table 71: Leading Shaving Cream Manufacturers in the US
Shaving Products Market (2004 & 2005): Percentage Breakdown
of Dollar Sales for S C Johnson Son Inc, Gillette Co,
Johnson & Johnson, Perio Inc, Colgate - Palmolive, and
Private Label (includes corresponding Graph/Chart) III-16

Table 72: Top Ten Shaving Cream Brands in the US Shaving
Products Market (2007E): Percentage Breakdown of Dollar
Sales for Skintimate (S C Johnson Son Inc), Gillette Series
(Gillette), Edge (S C Johnson Son Inc), Gillette Foamy
(Gillette), Gillette Satin Care (Gillette), Gillette Fusion
Hydra Gel (Gillette), Edge Active Care (S C Johnson Son
Inc), Barbasol (Perio), Edge Advanced (S C Johnson Son Inc)
and Aveeno III-17

Table 73: Leading Shaving Cream Brands in the US Shaving
Products Market (2005): Percentage Breakdown of Dollar
Sales for Skintimate (S C Johnson Son Inc), Edge (S C
Johnson Son Inc), Gillette Series (Gillette), Gillette
Satin Care (Gillette), Gillette Foamy (Gillette), Colgate
(Colgate Palmolive Company), Edge Active Care (S C Johnson
Son Inc), Barbasol (Perio), and Others (includes
corresponding Graph/Chart) III-17

Table 74: Leading Depilatory Manufacturers in the US
Shaving Products Market (2004 & 2005): Percentage Breakdown
of Dollar Sales for Church & Dwight, Del Laboratories,
Reckitt Benckiser, Aussie Nad’s, Glamour Industries and
Others (includes corresponding Graph/Chart) III-18

Table 75: Top Ten Depilatory Brands in the US Shaving
Products Market (2007E): Percentage Breakdown of Dollar
Sales for Sally Hansen (Del Laboratories), Nair (Church &
Dwight), Veet (Reckitt Benckiser), Nad's (Aussie Nad's),
Soft Sheen Carson Magic, Veet Rasera (Reckitt Benckiser),
Nair for Men (Church & Dwight), Nair Lasting Effects
(Church & Dwight), Hair Off and Nair Sensitive Formula
(Church & Dwight) III-18

Table 76: Leading Depilatory Brands in the US Shaving
Products Market (2005): Percentage Breakdown of Dollar
Sales for Sally Hansen (Del Laboratories), Nair (Church &
Dwight), Veet (Reckitt Benckiser), Nad's (Aussie Nad's),
Magic (CCA Industries), Bikini Zone (CCA Industries), Nair
Lasting Effects (Church & Dwight), and Others (includes
corresponding Graph/Chart) III-19
Market Trends III-19
Innovations Driving the Market III-19
Non-disposable Razors Invigorated by Growing Interest in
Women's Razors III-19
Depilatory Segment Powered by ‘At-home Spa’ Trend III-20
‘Disposable Razors’ - An Attractive Proposition for the New
Age Shavers III-20
Painful Experience with Electric Shavers Inhibits Women's Use III-20
Technology Emerges as a Major Growth Driver III-20
Value Sales of Shaving Products Pick Up Despite Sluggish
Unit Volumes III-20
Private Label Brands Favor Growth of Shaving Cream Business III-21
Issues in the Industry III-21
Environmental Perspective III-21
Adverse Effects of Aerosol Use III-21
A Review of Recent Past III-21
Exports/Imports III-21
Electric Shavers Exports III-21
Table 77: US Exports of Electric Shavers (with in-built
motor) by Region/Country of Destination (2003) -Exports
Value in US$ Thousands for Canada, Japan, Europe, Asia-
Pacific, Latin America and Rest of World (includes
corresponding Graph/Chart) III-22

Table 78: US Exports of Electric Shavers (with in-built
motor) by Region/Country of Destination (2003) -
Percentage Breakdown of Value Exports for Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
(includes corresponding Graph/Chart) III-22
Electric Shavers Imports III-23
Table 79: US Imports of Electric Shavers (with in-built
motors) by Region/Country of Origin (2003) - Imports
Value in US$ Thousands for Japan, Europe, Asia-Pacific
and Rest of World (includes corresponding Graph/Chart) III-23

Table 80: US Imports of Electric Shavers (with in-built
motors) by Region/Country of Origin (2003) - Percentage
Breakdown of Imports Value for Japan, Europe,
Asia-Pacific and Rest of World (includes corresponding
Graph/Chart) III-23
Blades and Cutting Heads of Electric Shavers Exports III-24
Table 81: US Exports of Blades and Cutting Heads of
Electric Shavers (with in-built motors) by Region/Country
of Destination (2003) - Exports Value in US$ Thousands
for Japan, Europe, Asia-Pacific, Latin America and Rest
of World (includes corresponding Graph/Chart) III-24

Table 82: US Exports of Blades and Cutting Heads of
Electric Shavers (with in-built motors) by Region/Country
of Destination (2003) - Percentage Breakdown of Exports
Value for Japan, Europe, Asia-Pacific, Latin America and
Rest of World (includes corresponding Graph/Chart) III-24
Blades and Cutting Heads of Electric Shavers Imports III-25
Table 83: US Imports of Blades and Cutting Heads of
Electric Shavers (with in-built motors) by Region/Country
of Origin (2003) - Imports Value in US$ Thousands for
Japan, Europe and Asia-Pacific (includes corresponding
Graph/Chart) III-25

Table 84: US Imports of Blades and Cutting Heads of
Electric Shavers (with in-built motors) by Region/
Country of Origin (2003) - Percentage Breakdown of
Imports Value for Japan, Europe and Asia-Pacific
(includes corresponding Graph/Chart) III-25
Exports of Electric Shavers Parts III-26
Table 85: US Exports of Parts of Electric Shavers (with
in-built motors) by Region/Country of Destination (2003)
-Exports Value in US$ Thousands for Europe, Asia-Pacific
and Latin America (includes corresponding Graph/Chart) III-26

Table 86: US Exports of Parts of Electric Shavers (with
in-built motors) by Region/Country of Destination (2003)
- Percentage Breakdown of Exports Value for Europe,
Asia-Pacific and Latin America (includes corresponding
Graph/Chart) III-26
Imports of Electric Shavers Parts III-27
Table 87: US Imports of Parts of Electric Shavers (with
in-built motors) by Region/Country of Origin (2003) -
Imports Value in US$ Thousands for Canada, Japan, Europe
and Asia-Pacific (includes corresponding Graph/Chart) III-27

Table 88: US Imports of Parts of Electric Shavers (with
in-built motors) by Region/Country of Origin (2003) -
Percentage Breakdown of Imports Value for Canada, Japan,
Europe and Asia-Pacific (includes corresponding
Graph/Chart) III-27
Safety Razor Blades and Blade Blanks in Strips Exports III-28
Table 89: US Exports of Safety Razor Blades and Blade
Blanks in Strips by Region/Country of Destination (2003)
-Exports Value in US$ Thousands for Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
(includes corresponding Graph/Chart) III-28

Table 90: US Exports of Safety Razor Blades and Blade
Blanks in Strips by Region/Country of Destination (2003)
- Percentage Breakdown of Exports Value for Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of
World (includes corresponding Graph/Chart) III-28
Safety Razor Blades and Blade Blanks in Strips Imports III-29
Table 91: US Imports of Safety Razor Blades and Blade
Blanks in Strips by Region/Country of Origin (2003) -
Imports Value in US$ Thousands for Japan, Europe,
Asia-Pacific, Latin America and Rest of World (includes
corresponding Graph/Chart) III-29

Table 92: US Imports of Safety Razor Blades and Blade
Blanks in Strips by Region/Country of Origin (2003) -
Percentage Breakdown of Imports Value for Japan, Europe,
Asia-Pacific, Latin America and Rest of World (includes
corresponding Graph/Chart) III-29
Single Edge Razor Blades Imports III-30
Table 93: US Imports of Single Edge Razor Blades by
Region/Country of Origin (2003) - Imports Value in US$
Thousands for Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World (includes corresponding
Graph/Chart) III-30

Table 94: US Imports of Single Edge Razor Blades by
Region/Country of Origin (2003) - Percentage Breakdown of
Imports Value for Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World (includes corresponding
Graph/Chart) III-30
Razor Parts (Excluding Blades) Exports III-31
Table 95: US Exports of Razor Parts (exclude blades) by
Region/Country of Destination (2003) - Exports Value in
US$ Thousands for Canada, Europe, Asia-Pacific, Latin
America and Rest of World (includes corresponding
Graph/Chart) III-31

Table 96: US Exports of Razor Parts (exclude blades) by
Region/Country of Destination (2003) - Percentage
Breakdown of Exports Value for Canada, Europe,
Asia-Pacific, Latin America and Rest of World (includes
corresponding Graph/Chart) III-31
Razor Parts (Excluding Blades) Imports III-32
Table 97: US Imports of Razor Parts (exclude blades) by
Region/Country of Origin (2003) - Imports Value in US$
Thousands for Canada, Europe, Asia-Pacific and Latin
America (includes corresponding Graph/Chart) III-32

Table 98: US Imports of Razor Parts (exclude blades) by
Region/Country of Origin (2003) - Percentage Breakdown of
Imports Value for Canada, Europe, Asia-Pacific & Latin
America (includes corresponding Graph/Chart) III-32
Competitive Landscape III-33
Table 99: Leading Shaving Lotion Manufacturers in the US
Shaving Products Market (2000 & 2001): Percentage Breakdown
of Dollar Sales for Coty, Proctor & Gamble, Unilever
Prestige, J.B. Williams, Gillette and Others (includes
corresponding Graph/Chart) III-33

Table 100: Leading Shaving Lotion Brands in the US Shaving
Products Market (2002): Percentage Breakdown of Dollar
Sales for Old Spice, Coty Stetson, Gillette Series, Brut,
Coty Adidas Moves, Drakkar, Davidoff Cool Water, Coty Jovan
Musk for Men, Mennen Skin Bracer, and Others (includes
corresponding Graph/Chart) III-34
Distribution Outlets III-34
Table 101: Leading Outlets for Electric Razors in the US
(2005): Percentage Breakdown of Dollar Sales for Mass
Merchants, Supermarkets & Drug Stores, Department Stores,
Catalogs And Specialty Stores (includes corresponding
Graph/Chart) III-34

Table 102: Leading Outlets for Razors in the US (2005):
Percentage Breakdown of Value Sales for Discount Stores,
Food/Drug Combination Stores, Chain Drug Stores,
Supermarkets And Independent Drug Stores (includes
corresponding Graph/Chart) III-34

Table 103: Leading Outlets for Razor Blades/Refills in the
US (2005): Percentage Breakdown of Dollar Sales for
Discount Stores, Food/Drug Combination Stores, Chain Drug
stores, Supermarkets and Independent Drug Stores(includes
corresponding Graph/Chart) III-35

Table 104: Leading Outlets for Disposable Razors in the US
(2005): Percentage Breakdown of Dollar Sales for Discount
Stores, Food/Drug Combination Stores, Chain Drug Stores,
Supermarkets and Independent Drug Stores(includes
corresponding Graph/Chart) III-35

Table 105: Leading Outlets for Shaving Cream in the US
(2005): Percentage Breakdown of Sales for Discount Stores,
Food/Drug Combination Stores, Chain Drug Stores,
Supermarkets and Independent Drug Stores (includes
corresponding Graph/Chart) III-36

Table 106: Leading Outlets for Depilatory in the US (2005):
Percentage Breakdown of Dollar Sales for Mass Merchants,
Food Stores, and Drug Stores (includes corresponding
Graph/Chart) III-36
Premium Products Revved Up Disposable Razors Segment III-36
Historical Perspective III-37
Table 107: Leading Electric Shaver Manufacturers in the US
Shaving Products Market (2000): Percentage Breakdown of
Unit Sales for Norelco, Braun, Remington, Panasonic, Wahl,
and Others (includes corresponding Graph/Chart) III-37
Product Launches III-37
Strategic Corporate Developments III-44
Focus on Select Players III-47
American Safety Razor III-47
Beiersdorf Inc. III-48
Colgate-Palmolive Co. III-48
CCA Industries III-48
Coty Inc. III-48
Del Laboratories, Inc. III-49
Energizer Holdings, Inc. III-49
Procter & Gamble Company III-49
Gillette Company III-50
IQ Products III-50
Lee Pharmaceuticals III-50
Norelco Consumer Products III-51
Parks Products, Inc. III-51
Perio, Inc. III-51
Remington Products III-51
SoftSheen-Carson III-51
Wahl Clipper Corp. III-52
B.Market Analytics III-52
Table 108: US Recent Past, Current & Future Analysis for
Shaving Products by Product Segment - Electric Shavers,
Razor Handles, Razor Blades (Refills), Disposable Razors,
Shaving Lotions/Creams, Depilatories and Shaving Accessories
& Other Shaving Products Independently Analyzed by Annual
Sales in US$ Million for the Years 2001 through 2010
(includes corresponding Graph/Chart) III-52

Table 109: US Long-Term Projections for Shaving Products by
Product Segment - Electric Shavers, Razor Handles, Razor
Blades (Refills), Disposable Razors, Shaving Lotions/Creams,
Depilatories and Shaving Accessories & Other Shaving
Products Independently Analyzed by Annual Sales in US$
Million for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-53

Table 110: US Historic Review for Shaving Products by
Product Segment - Electric Shavers, Razor Handles, Razor
Blades (Refills), Disposable Razors, Shaving Lotions/
Creams, Depilatories and Shaving Accessories & Other Shaving