World Baby Foods and Infant Formula Markets

World Baby Foods and Infant Formula Markets

This report analyzes the worldwide markets for Baby Foods and Infant Formula in Millions of US$. The specific product segments analyzed are Infant Formula (Baby Milks/Baby Formulas), Baby Meals, Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Cookies. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 114 companies including many key and niche players worldwide such as Abbott Laboratories, Ross Products Division, Organix Brands Ltd., Bristol-Myers Squibb, Mead Johnson Nutritionals, Earth’s Best, Groupe Danone, Royal Numico N.V, Cow and Gate Ltd, Milupa GmbH, Nutricia Nederland B.V., Sari Husada P.T. Tbk., HJ Heinz Company, Hero AG, Beech-Nut Nutrition Corp., Hero Espana, S.A., PT. Indofood Sukses Makmur Tbk, Morinaga Milk Industry Co., Ltd., Nestle S.A.(Gerber Products Company, Nestle USA, Nestle Brazil, Nestle Italiana), SMA Novartis AG, Wakodo Co. Ltd., and Wyeth Nutritionals, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
CAGR Disparities Between Historic & Current Data I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Infant Formula I-4
Baby Meals I-4
Baby Cereals I-4
Baby Juices/Drinks I-4
Baby Biscuits/Cookies I-4


II. EXECUTIVE SUMMARY

1. Baby Foods & Infant Formula - A Global Market Overview II-1

Market Analysis II-1
Key Factors Impacting Sales II-2
Table 1: Factors Impacting Sales of Baby Foods and Infant
Formula in the Worldwide Market (On a Scale of 1-10)
(includes corresponding Graph/Chart) II-2
Growing Number of Working Women - A Major Growth Factor II-2
Declining Birth rates in Developed Countries II-2
Table 2: Live Births Per Annum (in Millions) in Select
Regions (includes corresponding Graph/Chart) II-3

Table 3: Population Growth Trends Of 0-4 Year Olds in Key
Markets, 2000-2005 (includes corresponding Graph/Chart) II-3

Table 4: Global Per Capita Consumption of Baby Food
(Kilograms per baby) in Select Markets (2006) (includes
corresponding Graph/Chart) II-4

2. Competitive Scenario II-5
Competition Heats Up!! II-5
Table 5: Leading Players in the Global Infant and Baby Food
Market (2007E): Percentage Breakdown of Value Sales for
Nestlé, Numico, Bristol-Myers Squibb, Abbott Lab, Heinz,
Wyeth, Danone, Hipp and Others (includes corresponding
Graph/Chart) II-5

Table 6: Leading Players in the Worldwide Baby Foods Market
(2006) - Competitive Landscape Across Region (% Share of
Value Sales) II-6

3. Global Market Trends and Issues II-7
Product Recalls - A Cause for Concern? II-7
Baby Food Manufacturers Diversify into Toddler Market II-7
Baby Foods not Limited to Usual Products II-8
Baby Milks Market - Steadily Grow due to Follow-on Formulas II-8
Commercially Prepared Baby Foods - Boon for Working Parents II-8
Adult Style Recipes Favored by Babies II-8
ARA and DHA Enriched Baby Food on the Growth Curve II-8
Growing Preference for Wholesome, Natural and Organic Baby Food II-9
Key Players in the Organic Baby Food Market II-9

4. Product Overview II-10
Baby Food and Infant Formula II-10
Beginning the Baby’s Diet II-10
General Food Diet Followed for Babies II-10
Complementary foods II-10
Table Foods II-10
Cow’s Milk II-11
Supplements II-11
Nutrient Needs II-11
Baby Food Substitutes II-11
Liquid Porridge - A Staple Diet for Swedish Babies II-11
The Thriving Organic Baby Food Market II-12

5. Overview of Key Product Segments II-13
A. Infant Formula II-13
Market Overview II-13
Competition II-13
Barriers to Entry II-13
Table 7: Leading Players in the Global Infant Formula
Market (2007E): Market Share by Value Sales for
Bristol-Myers, Nestle, and Others (includes corresponding
Graph/Chart) II-14
Product Overview, Issues, and Trends II-14
Infant Formula, Not a Science Equation for Infants II-14
History of Infant Formula II-14
Types of Infant Formula II-15
Hypoallergenic Formula II-15
Milk-Free and Lactose-Free Infant Formula II-15
Categorization by Form II-15
Standard Cow-Milk-Based Formula II-16
Cow-Milk Formula Intolerance II-16
New Cow-Milk--Based Formulas II-17
Soy-Based Formulas II-17
Switching Between Formulas II-18
Supplementing Infant Formulas with LCPs II-19
Soy Formulas Ranked behind Mothers’ Milk and Cows’ Milk II-19
Introduction of Solid Food in a Baby’s Diet II-19
B. Baby Meals II-20
Market Overview II-20
Wet and Dry Meals II-20
Experts in Choosing their Own Meals II-20
Table 8: Leading Players in the World Baby Meals Market
(2006): Market Share by Value Sales (*) for Gerber, Nestle,
and Others (includes corresponding Graph/Chart) II-20
C. Baby Cereals II-21
Market Overview II-21
Table 9: Leading Players in the Global Baby Cereals Market
(2007E): Market Shares by Value Sales for Nestle, Royal
Numico, Heinz, and Others (includes corresponding
Graph/Chart) II-21
Single- & Multi- Ingredient Cereals II-21
D. Baby Juices/Drinks II-21
Market Overview II-21
Juices for Infants II-21
E. Baby Biscuits/Cookies II-22
Market Overview II-22
Finger Foods - Good for Babies II-22

6. Regulatory Issues and Developments II-23
Presence of E. sakazakii in Infant Formula Troubling the
Regulatory Authorities II-23
Rules and Regulations Regarding Commercial Baby Foods II-23
The International Code on Breast Feeding II-23
WHO’s International Code Violated by Several Manufacturers II-24
Chinese Food Scare Raises Concerns II-24
Data Tracking System for Infant Food to be Introduced in China II-24
Infant Formula - Issues and Regulations II-25
Directives on Composition and Labeling of Infant Formula II-25
Infant Formula Vs. Breastfeeding II-25
Known Contaminants Found in Infant Formula II-26

7. Promotion and Distribution Logistics II-28
Channels of Distribution II-28
Distributors and Retailers Target Health Conscious Parents II-28
Advertising II-28
Advertising Issues to be Handled II-28
WHO’s Ban on Advertising of Infant Formula Milk II-28
Aggressive Advertising in Developing Countries II-28
Review of Some of the Novel Commercial Ideas: Late 1990s - 2002 II-29
Advertising/Promotional/Marketing Campaigns of Major Players II-29
FSI, the New Order for 2000 and Beyond II-29
“Baby Come Back” from Nutricia, UniChem, and P&G II-29
Mead Johnson’s Successful Direct Mail Program II-30
Cow and Gate Updates in Touch Relationship Marketing Program II-30
Farley’s Emphasizes on Brand Positioning II-30

8. Recent Industry Activity II-31
Nestlé Acquires Novartis Medical Nutrition II-31
Nestle Acquires Gerber II-31
Groupe Danone Acquires Numico II-31
Royal Numico to Acquire Major Stake in Nutritek II-31
YiLi to Launch Infant Milk Powder Manufacturing Unit in Huhhot II-31
Clearly Canadian Completes Acquisition of My Organic Baby II-32
Semper AB acquires Arla Foods’ Manufacturing Unit II-32
Beech-Nut to Establish a New Production Facility II-32
WBD Establishes Baby Food Plant II-32
Martek Enters into Agreement with Arla Foods II-33
Semper AB Acquires Smafolk Brand of Tine BA II-33
Nestle to Build a Food Plant in Ukraine II-33
Hipp Plans to Construct a Baby Food Manufacturing Unit II-33
DIPL to Build Infant Food Powder Production Unit in Ludhiana II-33
Unimilk Acquires Canned Baby Meat Manufacturing Plant II-33
Osem Acquires 51% Stake in Materna II-34
American Dairy to Acquire 75% Equity Interest in Ausnutria II-34
Unimilk Acquires Tip-Top Trademark II-34
Martek Inks Supply Agreement with Hain Celestial II-34
Moldova's Transdniestria Sells Baby Food Plant II-35
Slavex to Invest in EKDP II-35
Numico Acquires Golden Circle’s Baby Food Business II-35
Numico Divests Indian Baby Food Business Operations II-35
Dairygold Enters into R&D Agreement on Infant Nutrition II-35
FDA Rejects Nestle’s Health Claim for Infant Formula II-36
FDA Recalls Complete Lot of GENTLEASE II-36
Heinz’s Baby Cereal Products Cleared of GM Food tag in China II-36
PBM to Acquire Rights for Whey-based Infant Formula II-36
Del Monte Divests Infant Feeding and Soup Businesses to TreeHouse II-36
Nutritek of Russia Acquires Slaveks II-37
Hochdorf Establishes Hochdorf Nutricare AG II-37
Nutritek Acquires Stake in Khorol Baby Food Plant II-37
China Recalls Infant Formula II-37
Hero Acquires Infant Nutrition Business in Scandinavia II-37
Templeton Acquires a 2% Stake in Nutritek II-38
Golden Circle Recalls Baby Foods in New Zealand II-38
Medici Medical Licenses ARA and DHA from Martek II-38
Beech-Nut Expands Operations to Canada II-38
Numico Acquires EAC Nutrition II-38
Taiwan Stalls Sale of Gerber’s Baby Carrot Food II-39
Gerber Stalls Sales of Baby Carrot Food in Israel II-39
Italy Orders Recall of Milupa Liquid Infant Milk Formula II-39
Numico Divests Brazilian Baby Cereals Business II-39
Golden Gate Brands to Expand Presence on the US East Coast II-39
Hero Acquires Milnot Holding II-39
Martek Signs License Agreements with Semper and Pasteur Milk II-39
Wimm-Bill-Dann Acquires Experimental Baby Food Plant II-40
Numico Restructures Chinese Operations II-40
Gerber Exits Brazil II-40
Numico Acquires Mellin II-40
Podravka to Establish New Baby Food Plant II-40
Numico Closes 8 European Baby Food Facilities II-41

9. Industry Activity (2002-2004) II-42

10. Product Introductions/Innovations II-45
National Foods Launches Pura Kids Fluid Milk Product II-45
Albert Heijn Introduces AH Brand Baby Food II-45
iFish Introduces Omega-3 Food Supplement for Infants II-45
Sam's Club® Launches Member's Mark® Gentle Infant Formula II-45
Abbott Introduces Three New Infant Formulas in the Similac Range II-45
Central Lechera Asturiana Introduces Infant Yogurt with Martek
Ingredient II-46
Nestlé Launches First of Its Kind Vegetable and Fruit Juice
for Children II-46
Beech-Nut Introduces New Range of Baby Food II-46
Nestlé Introduces New Formula with Probiotic for Infants II-46
Earth's Best Launches Earth's Best Sesame Street Organic Soups II-47
Abbott Introduces the First USDA Certified Organic Nutritional
Food for Infants II-47
Gerber Introduces Two New Variants of Gerber® ORGANIC Juices II-47
Gerber Introduces New ORGANIC Cereals for Infants II-47
Earth's Best Launches Organic Soy Infant Formula with Omega
Fatty Acids II-48
Gerber Rolls Out Gerber ORGANIC 1st FOODS II-48
Gerber Introduces New Gerber Organic 2nd Foods II-48
Earth's Best Rolls Out New Organic Baby Food Varieties II-48
WaddaJuice Introduces WaddaBlast for Active Kids II-49
Nestlé Nutrition to Expand Peptamen Junior Products with New
Flavors II-49
Earth's Best Introduces Low-Fat Organic Milk for Kids II-49
Earth's Best Launches Two New Sesame Street Products II-50
Earth's Best Introduces Two New Snack Varieties II-50
Member's Mark from Sam’s Club II-50
Nestle Reestablishes Alete II-50
Synutra Introduces U-Smart Gold in China II-50
PBM to Launch Organic Infant Formula II-50
Wyeth Launches Advanced Infant Formula II-51
Organix Launches New Fruit Puree II-51
Organix Launches Orange Rice Cakes II-51
Earth’s Best Introduces My First Soups II-51
Mead Johnson Launches Enfamil Gentlease Lipil II-51
Heinz to Launch Baby Food Intermediates II-51

11. Focus on Select Players II-52
Abbott Laboratories (US) II-52
Ross Products Division (US) II-52
Organix Brands Ltd. (UK) II-52
Bristol-Myers Squibb(US) II-53
Mead Johnson Nutritionals(US) II-53
Earth’s Best(US) II-53
Groupe Danone (France) II-54
Royal Numico N.V (The Netherlands) II-54
Cow and Gate Ltd (UK) II-55
Milupa GmbH (Germany) II-55
Nutricia Nederland B.V. (The Netherlands) II-55
Sari Husada P.T. Tbk. (Indonesia) II-55
HJ Heinz Company (US) II-56
Hero AG (Switzerland) II-56
Beech-Nut Nutrition Corp.(US) II-56
Hero Espana, S.A. (Spain) II-57
PT. Indofood Sukses Makmur Tbk (Indonesia) II-57
Morinaga Milk Industry Co., Ltd. (Japan) II-57
Nestle S.A. (Switzerland) II-57
Gerber Products Company (US) II-58
Nestle USA II-58
Nestle Brazil II-58
Nestle Italiana S.p.A. II-59
SMA Nutrition (UK) II-59
Wakodo Co. Ltd. (Japan) II-59
Wyeth Nutritionals, Inc. (USA) II-59

12. Global Market Perspective II-60
Table 10: World Recent Past, Current & Future Analysis for
Baby Foods and Infant formula by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, Middle East, and African Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) II-60

Table 11: World Long Term Projections for Baby Foods and
Infant formula by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, Middle
East, and African Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) II-61

Table 12: World Historic Review for Baby Foods and Infant
formula by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, Middle East,
and African Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-62

Table 13: World 20-Year Perspective for Baby Foods and Infant
formula by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, Middle East, and African Markets for
Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) II-63

Table 14: World Recent Past, Current & Future Analysis for
Infant Formula by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, Middle
East, and African Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-64

Table 15: World Long Term Projections for Infant Formula by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-65

Table 16: World Historic Review for Infant Formula by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-66

Table 17: World 20-Year Perspective for Infant Formula by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, Middle East, and African Markets for Years
1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-67

Table 18: World Recent Past, Current & Future Analysis for
Baby Meals by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, Middle East,
and African Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-68

Table 19: World Long Term Projections for Baby Meals by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-69

Table 20: World Historic Review for Baby Meals by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, Middle East, and African Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-70

Table 21: World 20-Year Perspective for Baby Meals by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Latin America, Middle East, and African Markets for Years
1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-71

Table 22: World Recent Past, Current & Future Analysis for
Baby Cereals by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, Middle East,
and African Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-72

Table 23: World Long Term Projections for Baby Cereals by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-73

Table 24: World Historic Review for Baby Cereals by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, Middle East, and African Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-74

Table 25: World 20-Year Perspective for Baby Cereals by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Latin America, Middle East, and African Markets for Years
1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-75

Table 26: World Recent Past, Current & Future Analysis for
Baby Juices/Drinks by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, Middle
East, and African Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-76

Table 27: World Long Term Projections for Baby Juices/ Drinks
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-77

Table 28: World Historic Review for Baby Juices/Drinks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-78

Table 29: World 20-Year Perspective for Baby Juices/ Drinks by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, Middle East, and African Markets for Years
1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-79

Table 30: World Recent Past, Current & Future Analysis for
Baby Biscuits/Rusks by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, Middle
East, and African Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-80

Table 31: World Long Term Projections for Baby Biscuits/ Rusks
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-81

Table 32: World Historic Review for Baby Biscuits/Rusks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, Middle East, and African
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-82

Table 33: World 20-Year Perspective for Baby Biscuits/ Rusks
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America, Middle East, and African Markets for
Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) II-83


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Market Overview III-1
Market Trends III-1
Organic Baby Foods Market Witness Healthy Gains III-1
Table 34: US Baby Foods Market (2007E): Percentage
Breakdown of Value Sales Organic and Non-Organic Origin
for Baby Cereal & Biscuits, Strained Baby Food and Baby
Food Junior (includes corresponding Graph/Chart) III-2
ARA and DHA in Baby Food III-2
Consumers Ready To Spend More III-2
Better and Wider Choice of Foods III-2
Hispanic Population - Potential Opportunity III-3
Infant Formulas Lead the Market III-3
Customer Buying Behavior in Infant Formula Market III-3
Working Status of Women -Determinant Factor III-3
The Women, Infants and Children (WIC) Program III-3
Competitive Scenario III-4
Table 35: Leading Players in US Market for Baby Foods &
Infant Formula (2006): Percentage Breakdown by Value sales
for Bristol Myers, Abbott, Novartis/ Gerber, Nestle,
Milnot, Heinz, and Others (includes corresponding
Graph/Chart) III-4
Leading Brands in US Baby Foods and Infant Formula Market III-5
Table 36: Leading Brands in the US Baby Foods Market
(2006E): Percentage Breakdown of Unit Volume for Gerber
Second Foods, Gerber Third Foods, Beechnut Stage 2,
Nature's Goodness, Gerber Graduates, Gerber Baby Juice,
Gerber Tender Harvest, Gerber First Foods, Gerber, Gerber
Finger Foods and Others (includes corresponding
Graph/Chart) III-5

Table 37: Leading Players in the US Infant Formula Market
(2005) - Market share by Dollar sales for Mead Johnson
Nutrition, Ross Division of Abbott, Nestle USA, and
Others (includes corresponding Graph/Chart) III-5

Table 38: Leading Brands in the US Infant Formula Market
(2002)- Market share by dollar sales for Enfamil, Similac,
Prosobee, Isomil, Carnation Good Start, Carnation Follow
Up, Nutramigen, Parents Choice, Lactofree, Enfamil
Lactofree, and Others (includes corresponding Graph/Chart) III-6

Table 39: Leading Brands in the US Ready-to- Drink Baby
Formula Market (2006E): Percentage Breakdown of Value
Sales for Similac Advance, Enfamil Lipil, Isomil Advance,
Similac Alimentum Advance, Similac, Enfamil AR Lipil,
Enfamil Prosobee Lipil, Enfamil, Nutramigen and Others
(includes corresponding Graph/Chart) III-6
Retail Channels III-7
Table 40: Baby Food Market in the US (2007E): % Market
Share by Value Sales and Volume Sales for Supermarkets,
Drug Stores, and Discounters (includes corresponding
Graph/Chart) III-7

Table 41: Baby Formula/Powder Market in the US (2007E): %
Market Share by Value Sales for Supermarkets, Drug Stores,
and Discounters (includes corresponding Graph/Chart) III-8
Regulations in the Infant Formula Market III-8
New Bills to Boost Breast Feeding III-8
Import Export Scenario III-9
Table 42: Leading Export Destinations for Baby Food
Products in the US (2004-2007E): Percentage Breakdown of
Export Value for North America, Asia, Europe, Middle East,
Africa, South America and Others* (includes corresponding
Graph/Chart) III-9

Table 43: US Imports of Infant Foods (2005-2006):
Percentage Breakdown of Value for Canada, Venezuela,
Mexico, Portugal, Greece and Others (includes corresponding
Graph/Chart) III-9
Strategic Corporate Developments III-10
Product Launches III-12
Key Players III-17
Abbott Laboratories III-17
Ross Products Division III-18
Beech-Nut Nutrition Corp. III-18
Bristol-Myers Squibb III-18
Mead Johnson Nutritionals III-18
Earth’s Best III-19
Gerber Products Company III-20
HJ Heinz Company III-20
Nestle USA III-20
Wyeth Nutritionals III-20
B.Market Analytics III-21
Table 44: US Recent Past, Current & Future Analysis for Baby
Foods and Infant formula by Product Segment - Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-21

Table 45: US Long Term Projections for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-22

Table 46: US Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-22

Table 47: US 20-Year Perspective for Baby Foods and Infant
formula by Product Segment - Percentage Breakdown of Dollar
sales for Infant Formula, Baby Meals, Baby Cereals, Baby
Juices/Drinks, and Baby Biscuits/Rusks Markets for 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) III-23

2. Canada III-24
A.Market Analysis III-24
Market Overview III-24
Leading Players III-24
Table 48: Leading players in Canadian Infant Formula
Market (2006): Percentage Breakdown by Value sales for
Mead Johnson, Ross Products, Nestle, and Others (includes
corresponding Graph/Chart) III-24
Leading Brands in Canadian Baby Foods and Infant Formula
Market III-25
Import Export Scenario III-25
Table 49: Canadian Imports of Infant Foods (2005 & 2006):
Percentage Breakdown of Import Value by Country for the
US, Ireland, Germany, Poland, Denmark and Others
(includes corresponding Graph/Chart) III-25

Table 50: Canadian Exports of Infant Foods (2005 & 2006):
Percentage Breakdown of Export Value by Country for the
US, Indonesia, Dominican Republic, Malaysia, Hong Kong,
Chile, Colombia and Others (includes corresponding
Graph/Chart) III-26
Strategic Corporate Developments III-26
B.Market Analytics III-27
Table 51: Canadian Recent Past, Current & Future Analysis
for Baby Foods and Infant formula by Product Segment -Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-27

Table 52: Canadian Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-28

Table 53: Canadian Historic Review for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-28

Table 54: Canadian 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-29

3. Japan III-30
A.Market Analysis III-30
Market Overview III-30
Leading Players III-30
Table 55: Leading Players in the Japanese Baby Milk Powder
Market (2007E)- Market share by dollar sales for Meiji
Milk Corp, Morinaga Milk Industry and Others (includes
corresponding Graph/Chart) III-30
Baby Foods Market - Trends Displayed III-30
Market Influenced by Steady Increase in Working Women III-31
New Takers III-31
Retailers changing their Strategies to Attract the Elderly III-31
Strategic Corporate Development III-31
Key Players III-32
Morinaga Milk Industry Co., Ltd. III-32
Wakodo Co. Ltd. III-32
B.Market Analytics III-33
Table 56: Japanese Recent Past, Current & Future Analysis
for Baby Foods and Infant formula by Product Segment -Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-33

Table 57: Japanese Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-33

Table 58: Japanese Historic Review for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-34

Table 59: Japanese 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-34

4. Europe III-35
A.Market Analysis III-35
Baby Foods & Infant Formula Market- Overview III-35
Impact of Declining Birth Rate III-35
Table 60: Per Capita Consumption (in Kilograms per Baby)
for Italy, France, Germany and Spain (2005) (includes
corresponding Graph/Chart) III-35
Leading Players in Europe III-36
Table 61: Leading Players in Western Europe Market for Baby
Foods & Infant Formula (2006): Percentage Breakdown by
Value sales for Numico, Nestlé, Heinz, Danone, Hipp,
Wyeth, Abbott, and Others (includes corresponding
Graph/Chart) III-36

Table 62: Leading Players in Eastern Europe Market for Baby
Foods & Infant Formula (2005): Percentage Breakdown by
Value sales for Numico, Nestle, Hipp, Novartis/Gerber,
Heinz and Others (includes corresponding Graph/Chart) III-36
Organic Baby Food - The Niche Sector III-36
High Entry Barriers III-37
Regulatory Environment III-37
Europe Proposes to Recast and Amend Directive 91/321/EEC III-37
Call for GM Testing III-37
Key Players III-38
Hero AG (Switzerland) III-38
Nestle S.A. (Switzerland) III-38
Royal Numico N.V (The Netherlands) III-39
Nutricia Nederland B.V. (The Netherlands) III-39
B.Market Analytics III-40
Table 63: European Recent Past, Current & Future Analysis
for Baby Foods and Infant formula by Geographic Region -
France, Germany, Italy, UK, Spain, Russia & Rest of Europe
Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-40

Table 64: European Long Term Projections for Baby Foods and
Infant formula by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-41

Table 65: European Recent Past, Current & Future Analysis
for Baby Foods and Infant formula by Product Segment
-Infant Formula, Baby Meals, Baby Cereals, Baby
Juices/Drinks, and Baby Biscuits/Rusks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-42

Table 66: European Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-42

Table 67: European Historic Review for Baby Foods and Infant
formula by Geographic Region - France, Germany, Italy, UK,
Spain, Russia & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-43

Table 68: European Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-43

Table 69: European 20-Year Perspective for Baby Foods and
Infant formula by Geographic Region - Percentage Breakdown
of Dollar sales for France, Germany, Italy, UK, Spain,
Russia & Rest of Europe Markets for Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) III-44

Table 70: European 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-44

4a. France III-44
A.Market Analysis III-44
Market Overview III-45
A Major Global Consumer III-45
Demand for Creative Packaging: III-45
Salts Preferred over Sweets III-45
Leading Players III-45
Leading Brands in French Baby Foods and Infant Formula Market III-46
Table 71: Leading Players in the Baby Food and Infant
Formula Market in France (2006): Percentage Share
Breakdown by Value sales for Danone, Nestle, Numico,
Wyeth, and Others (includes corresponding Graph/Chart) III-46

Table 72: Leading Brands in the French Baby Desserts
Market (2002)- Market share by dollar sales for Bledina,
Gervais Criossance, P’tit Gourmands, Baby Up and Others
(includes corresponding Graph/Chart) III-47
Regulations III-47
Product Launch III-47
Key Players III-47
Group Danone III-47
Bledina III-48
B.Market Analytics III-48
Table 73: French Recent Past, Current & Future Analysis for
Baby Foods and Infant formula by Product Segment -Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-48

Table 74: French Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-49

Table 75: French Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-49

Table 76: French 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-50

4b. Germany III-51
A.Market Analysis III-51
Market Overview III-51
Infant Formula Market - An Overview III-51
Retail Channel Review III-51
Table 77: German Baby Food Market (2007E): Percentage
Breakdown of Volume Sales by Distribution Channel for
Drugstores, Supermarkets, Food Stores, Discounters and
Others (includes corresponding Graph/Chart) III-51
Leading Baby Food Manufacturers III-52
Leading Brands in German Baby Foods and Infant Formula Market III-52
Table 78: Leading Players in the German Baby Food and
Infant Formula Market (2006): Percentage Share Breakdown
by Value sales for Hipp, Nestle, Numico, Humana, and
Others (includes corresponding Graph/Chart) III-52
Strategic Corporate Development III-53
Product Launch III-53
Key Players III-53
Milupa GmbH III-53
HiPP GmbH & Co. Vertrieb KG III-54
B.Market Analytics III-54
Table 79: German Recent Past, Current & Future Analysis for
Baby Foods and Infant formula by Product Segment -Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-54

Table 80: German Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-55

Table 81: German Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/ Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-55

Table 82: German 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-56

4c. Italy III-57
A.Market Analysis III-57
Market Overview III-57
Leading Players III-57
Leading Brands of Italian Baby Foods and Infant Formula III-57
Table 83: Leading Players in the Italian Baby Food Market
(2006): Percentage Share Breakdown by Value sales for
Heinz, Numico, Nestle, Humana, and Others (includes
corresponding Graph/Chart) III-58

Table 84: Leading Brands in the Italian Baby Food Market
(2004): Percentage Share Breakdown by Value Sales
(includes corresponding Graph/Chart) III-58

Table 85: Leading Players in Italian Infant Formula Market
(2006) - Percentage Share Breakdown of Sales for Nestle,
Heinz, Humana Milchunion, and Others (includes
corresponding Graph/Chart) III-59
Key Player III-59
Nestle Italiana S.p.A. III-59
Strategic Corporate Developments III-59
B.Market Analytics III-60
Table 86: Italian Recent Past, Current & Future Analysis for
Baby Foods and Infant formula by Product Segment -Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-60

Table 87: Italian Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-60

Table 88: Italian Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/ Rusks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-61

Table 89: Italian 20-Year Perspective for Baby Foods and
Infant formula by Product Segment - Percentage Breakdown of
Dollar sales for Infant Formula, Baby Meals, Baby Cereals,
Baby Juices/Drinks, and Baby Biscuits/Rusks Markets for
1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-61

4d. The United Kingdom III-62
A.Market Analysis III-62
Market Overview III-62
Market Outlook III-62
Market Trends III-62
Product Innovations Balance the Downhill Trend III-62
Organic Baby Food- Fast Growing III-62
Continuing Debate on Relevance of ‘Organic’ in Baby Foods III-63
Concerns Over Low Breast Feeding Rate III-63
Review of Select Segments III-63
Ready-to-Feed Formula Sector in the UK III-63
Follow-on Milks Drive the Baby Milks Segment III-64
Baby Juices and Drinks III-64
Leading Players III-64
Top Baby Food and Baby Milk Manufacturers in the UK III-64
Table 90: Leading Players in the UK Baby Food and Infant
Formula Market (2006): Percentage Breakdown by Value sales
for Numico, Heinz, Wyeth, Hipp, and Others (includes
corresponding Graph/Chart) III-65
Product Launches III-65
Key Players III-65
Organix Brands Ltd. III-66
Cow & Gate Ltd. III-66
SMA Nutrition III-66
B.Market Analytics III-66
Table 91: UK Recent Past, Current & Future Analysis for
Baby Foods and Infant formula by Product Segment - Infant
Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and
Baby Biscuits/Rusks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-66

Table 92: UK Long Term Projections for Baby Foods and
Infant formula by Product Segment - Infant Formula, Baby
Meals, Baby Cereals, Baby Juices/Drinks, and Baby
Biscuits/Rusks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-67

Table 93: UK Historic Review for Baby Foods and Infant
formula by Product Segment - Infant Formula, Baby Meals,
Baby Cereals, Baby Juices/ Drinks, and Baby Biscuits/Rusks
Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-67

Table 94: UK 20-Year Perspective for Baby Foods and Infant
formula by Product Segment - Percentage Breakdown of Dollar
sales for Infant Formula, Baby Meals, Baby Cereals, Baby
Juices/Drinks, and Baby Biscuits/Rusks Markets for 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) III-68

4e. Spain III-69
A.Market Analysis III-69
Penetration of baby Foods in Spain III-69
High Court Ban Ends Monopoly of Pharmacies in Selling Baby Food III-69
Leading Players III-69
Table 95: Leading Players in the Spanish Baby Food and
Infant Formula Market (2006): Percentage Breakdown by Value
sales for Nestle, Numico, Danone, Novartis, and Others
(includes corresponding Graph/Chart) III-69
Key Player III-70
Hero Espana, S.A. III-70
Strategic Corporate Developments III-70
Product Launch III-70
B.Market Analytics III-71
Table 96: Spanish Recent Past, Recent Past, Current & Future
Analysis for Baby Foods and Infant formula by Product
Segment - Infant Formula, Baby Meals, Baby Cereals, Baby
Juices/Drinks, and Baby Biscuits/Rusks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Yea