World Breakfast Cereals Markets

World Breakfast Cereals Markets

This report analyzes the worldwide markets for Breakfast Cereals in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 83 companies including many key and niche players worldwide such as General Mills, Inc., Kellogg’s, Kraft Foods, Inc., Pepsico, Inc., and Nestle SA. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

NTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. Market Overview II-1
Current & Future Analysis II-1
Saturated North America Slowing Down Global Growth Rate II-1
Breakfast - The Most Important Meal of the Day II-1
A Glance at Volume Consumption II-1
Table 1: Global Per Capita Consumption of Breakfast Cereals
(2005) (includes corresponding Graph/Chart) II-2
A Peek at Market Majors II-2
Table 2: Leading Manufacturers in the Global Market for
Breakfast Cereals (2004 & 2005) - Percentage Breakdown of
Value Sales for Kellogg’s, General Mills, Kraft (Post),
Quaker (PepsiCo) Cereal Partners Worldwide/Nestle, Private
Labels and Others (includes corresponding Graph/Chart) II-3

2. Major Trends/Factors II-4
Cereal Snack Market - A Primer II-4
Health Concerns Drive Demand for Cereal Snacks II-4
Cereal Bars Gain Demand II-4
Manufacturers Focus on Product Promotions II-4
Manufacturers Target Specific Groups - Children or Adult II-5
Factors contributing to growth in consumer demand for
Breakfast foods II-5
Growing Demand for Whole Grain and Sugar Less Cereals II-5

3. Product Overview II-6
Breakfast Cereals -A Historical Perspective II-6
Breakfast Cereal Market II-6
Breakfast Snacks II-7
Breakfast Cereals by Type II-7
Cold Cereals II-7
Hot Cereals II-7
Advantages of Whole-Grain Breakfast Cereals II-7
Excessive Levels of Sugar and Fat in Breakfast Cereals Raises
Concern II-8

4. Major Breakfast Cereal Markets Worldwide II-9
The United States II-9
Canada II-9
Japan II-9
Europe II-9
Italy II-10
Ireland II-10
Spain II-10
Asia-Pacific II-10
China II-10
Australia II-10
India II-10
Taiwan II-10
The Middle East II-10
Latin America II-11
Chile II-11
Mexico II-11

5. Product Launches/Innovations II-12
Kellogg Introduces Multi-Grain Corn Flakes II-12
Nestle Introduces Oat Cheerios II-12
Mornflake Introduces New Breakfast Cereal II-12
Quaker Introduces New Granolas and Muesli Cereals II-12
Kashi Launches Kashi Granola II-12
Nature’s Path Unveils Organic Hot Oatmeal II-13
Kellogg Introduces New Breakfast Cereals II-13
Nature’s Path Introduces Fiber-rich SmartBran II-13
Weetabix Launches New Wholegrain Cereal II-13
Bagrry’s Introduces Hi-Fiber Oats II-13
Mornflake Launches New Oat Brands II-13
The Cereal Bowl Launches Strawberry Cheesecake Oatmeal II-14
Kellogg Adds to Cereal Bars Line II-14
Kellogg Introduces Special K Chocolatey Diet Cereal II-14
Kellogg’s Launches Organic Breakfast Cereals II-14
Bagrry’s India Introduces Germinated Wheat Bran II-14
Kellogg Canada Launches All-Bran Guardian Cereal II-15
General Mills Expands Cheerios® Cereal Line with Fruity Cheerios® II-15
Weetabix Adds Oatibix Oat Cereal to the Portfolio II-15
Kellogg’s Unveils All-Bran Crunchy Oatbakes II-15
Kellogg’s Launches Cholesterol Reducing Optivita Breakfast Cereal II-15
Kellogg’s Launches Just Right Muesli Breakfast Cereal II-16
Kellogg Canada Launches All-Bran Honey Nut Flavor Breakfast
Cereal II-16
The Cereal Bowl Adds Freeze N’ Flakes to Beyond the Bowl
Treats Line II-16
General Mills and Disney to Launch Ready-to-Eat Breakfast Cereals II-16
General Mills Unveils French Toast Crunch II-16
HiPP Launches New Breakfast Cereal II-16
AGEF Introduces New Flavors of Cereals and Crackers II-17
Kellogg’s Introduces Wholegrain Cereal Range II-17
Brain Twist Unveils Cereal Beverage II-17
Kellogg’s Launches Low-Salt Corn Flakes II-17
Godrej Introduces Sofit Breakfast Cereals II-17
General Mills Reformulates Cereals II-17
FriToLay Unveils Quaker Oats II-18
Pagariya Introduces White Oats Breakfast Cereal II-18
Kellogg’s Launches ‘Komplete Oven Baked Muesli’ II-18
Quaker Foods Launches New Creamy Wheat Cereal II-18
Kellogg's Rolls Out Reduced Sugar Breakfast Cereals II-18
Kellogg's Slashes Salt in Breakfast Cereals II-18
General Mills Embarks on Whole Grain II-18
Kellogg Canada Introduces New Cereals II-18
Kellogg Slashes Salt in Cereals II-19
McVitie’s Launches a New Breakfast Product Named a.m II-19
AVK Introduces 'Mix Cheese Ball' II-19
Kellogg's launches New Product Series II-19
Capespan Launches a Range of Ready-to-Eat Breakfast Cereals II-19
Kashi Company Launches Kashi® Heart to Heart™ II-19
Nestle Launches a New Breakfast Cereal II-19
Raisio Group Introduces New Breakfast Cereals Under BrandName
Nalle II-19
Kellogg’s Offers New Breakfast Cereals Along with Fox II-20
Hienz Introduces Two New Varieties in its Nature's Goodness
NutraLoops Cereal Line II-20

6. Recent Industry Activity II-21
Altria Group Spins-Off Kraft Foods II-21
Susquehanna International Acquires U.S. Mills II-21
Ralcorp Acquires Bloomfield Bakers II-21
B&G Foods Acquires Kraft Foods’ Brands II-21
Ralcorp to Acquire Post Cereals Line from Kraft II-21
Nidan Juices to Venture into Baby Foods II-21
General Mills and Curves Partner to Offer Weight Management Brand II-22
OEP Holding Acquires Koninklijke Wessanen II-22
Healthy Food Takes Over Van’s International II-22
Ralcorp Acquires Parco II-22
Nestle Plans a Joint Venture in Russia II-22
Sunset Brands Acquires U.S. Mills II-23
Avesthagen Acquires Good Earth Foods II-23
Bokomo Foods Completes Acquisition of UK Cereals Ltd II-23
Denmark Government Bans Kellogg's Fortified Breakfast Cereals II-23
Exel Becomes Service Provider of Cereal Partners Worldwide II-23
General Mills Displays Sugary Cereals as Healthy Children
Breakfast II-24
Nordgetreide Establishes Plant at Saarbrucken II-24
Hicks, Muse, Tate & Furst Acquire Weetabix II-24
Nestle Enters into an Agreement with General Mills II-24
Cereal Partners Enters Into an Agreement with Treasure Planet II-24
General Mills, Inc. Acquires The Pillsbury Company from Diageo
plc. II-24
PepsiCo Acquires The Quaker Oats Company II-24
Kellogg Acquires Keebler Foods Company II-24
Philip Morris Acquires Nabisco Holdings II-24

7. Focus on Select Players II-25
General Mills Inc. (US) II-25
Kellogg’s (US) II-25
Kraft Foods Inc. (US) II-25
Pepsico Inc. (US) II-26
Nestlé S.A. (Switzerland) II-26

8. Global Market Perspective II-27
Table 3: World Recent Past, Current & Future Analysis for
Breakfast Cereals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Latin
American Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-27

Table 4: World Long-term Projections for Breakfast Cereals by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Latin American Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-28

Table 5: World 10-Year Perspective for Breakfast Cereals by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-29


III. MARKET

1. The United States III-1
A.Market Analysis III-1
A Saturated Cereal Market III-1
Market for Granola Bars Registers Strong Growth III-1
Declining Population in Children and Teenage Group III-2
Adults Abandoning Breakfast: Another Serious Issue III-2
Technological and Government Initiatives III-2
Competition - Players & Brands III-2
Table 6: US Breakfast Cereals Market (2006): Sales of
Ready-to-Eat Cereal by Leading Brands (In US$ Million)
(includes corresponding Graph/Chart) III-3

Table 7: Leading Players in the US Breakfast Cereals Market
(2003 & 2004): Percentage Breakdown of Volume Sales for
Kellogg's, General Mills, Post (Kraft Foods), Quaker Oats
(PepsiCo), Malt-O-Meal and Private Labels (includes
corresponding Graph/Chart) III-3
Leading Cereal Brands in the US by Producer for the Year 2004 III-4
Table 8: Leading Cereal Brands in the US: Percentage
Breakdown of Dollar Sales for the Year 2005 (includes
corresponding Graph/Chart) III-4
Product Launches III-5
Strategic Corporate Developments III-9
Focus on Select Players III-11
B.Market Analytics III-13
Table 9: US Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-13

Table 10: US Long-term Projections for Breakfast Cereals
Market with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-13

2. Canada III-14
A.Market Analysis III-14
Huge Potential for US Food Products III-14
Product Launches III-14
Kellogg Canada - A Major Player III-15
B.Market Analytics III-16
Table 11: Canadian Recent Past, Current & Future Analysis
for Breakfast Cereals Market with Annual Sales in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-16

Table 12: Canadian Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-16

3. Japan III-17
Market Analysis III-17
Table 13: Japanese Recent Past, Current & Future Analysis
for Breakfast Cereals Market with Annual Sales in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-17

Table 14: Japanese Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-18

4. Europe III-19
A.Market Analysis III-19
Product Launches III-19
B.Market Analytics III-20
Table 15: European Recent Past, Current & Future Analysis
for Breakfast Cereals by Geographic Region - France,
Germany, Italy, UK, Spain, Russia & Rest of Europe Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-20

Table 16: European Long-term Projections for Breakfast
Cereals by Geographic Region - France, Germany, Italy, UK,
Spain, Russia & Rest of Europe Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-21

Table 17: European 10-Year Perspective for Breakfast Cereals
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia & Rest of
Europe Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) III-22

4a. France III-23
A.Market Analysis III-23
Healthcare Drives French Cereals: Chocolate Cereals Lead the
Way III-23
Market Situation III-23
B.Market Analytics III-24
Table 18: French Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-24

Table 19: French Long-term Projections for Breakfast Cereals
Market with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-24

4b. Germany III-25
A.Market Analysis III-25
Market Highlights III-25
Strategic Corporate Development III-25
B.Market Analytics III-26
Table 20: German Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-26

Table 21: German Long-term Projections for Breakfast Cereals
Market with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-26

4c. Italy III-27
A.Market Analysis III-27
Emerging Trends III-27
B.Market Analytics III-27
Table 22: Italian Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-27

Table 23: Italian Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-28

4d. The United Kingdom III-29
A.Market Analysis III-29
Market Scenario III-29
Breakfast Cereals Market on the Rise III-29
Oats make a Comeback in the UK III-29
A Consolidated Market III-30
Outlook III-30
Historic Data III-31
Table 24: UK Top 10 Breakfast Cereal Brands for 2003-2004
(In Pound Sterling (includes corresponding Graph/Chart)) III-31
Product Launches III-31
Strategic Corporate Development III-32
B.Market Analytics III-33
Table 25: UK Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-33

Table 26: UK Long-term Projections for Breakfast Cereals
Market with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-33

4e. Spain III-34
Market Analysis III-34
Table 27: Spanish Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-34

Table 28: Spanish Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-35

4f. Russia III-36
A.Market Analysis III-36
Strategic Corporate Developments III-36
B.Market Analytics III-37
Table 29: Russian Recent Past, Current & Future Analysis for
Breakfast Cereals Market with Annual Sales in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-37

Table 30: Russian Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-37

4g. Rest of Europe III-38
A.Market Analysis III-38
Eastern and Central Europe III-38
Poland III-38
Denmark III-38
Czech Republic III-38
Belgium III-38
Hungary III-38
Ireland III-39
Bulgaria III-39
Breakfast Cereal, the Fastest Growing Bakery Product in
Bulgaria III-39
Promotional Drives to Boost Sales III-39
Muesli Registers Highest Growth among Cereals Future
Prospects for Breakfast Cereals III-39
Product Launch III-40
Strategic Corporate Developments III-40
Nestlé (Switzerland) - A Major Player III-40
B.Market Analytics III-41
Table 31: Rest of Europe Recent Past, Current & Future
Analysis for Breakfast Cereals Market with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-41

Table 32: Rest of Europe Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-42

5. Asia-Pacific III-43
A.Market Analysis III-43
Leading Hot Cereal Brands with Specific Flavors in Asia-Pacific III-43
China III-43
Changing Scenario of Chinese Food Habits III-43
China - The Emerging Consumer Society III-43
India III-43
Australia III-44
Table 33: Australian Market for Breakfast Cereals (2004):
Percentage Breakdown of Value Sales for Leading Brands
(includes corresponding Graph/Chart) III-44
Product Launches III-44
Strategic Corporate Development III-46
B.Market Analytics III-47
Table 34: Asia-Pacific Recent Past, Current & Future
Analysis for Breakfast Cereals Market with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-47

Table 35: Asia-Pacific Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-47

6. The Middle East III-48
Market Analysis III-48
Table 36: Middle East Recent Past, Current & Future Analysis
for Breakfast Cereals Market with Annual Sales in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-48

Table 37: Middle East Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 III-48

7. Latin America III-49
A.Market Analysis III-49
Market Situation III-49
Bright Prospects for Breakfast Cereals in Latin America III-49
Breakfast Cereals for Children on a Growing Spree III-49
Breakfast Cereals Addressing Health Concerns III-50
Sales at Convenience Stores and Supermarkets witnessing an
Upward Trend III-50
Key Markets III-50
Chile III-50
Mexico III-50
Ecuador III-51
Ecuador Offers Tremendous Potential for American Cereals III-51
Consumption Trends III-51
Labeling and Packaging Trends III-51
Venezuela III-52
Export-Import Scenario in Recent Past III-52
Table 38: Venezuelan Market for Breakfast Cereals for 2000
through 2002 (includes corresponding Graph/Chart) III-52
Strategic Developments III-52
B.Market Analytics III-53
Table 39: Latin American Recent Past, Current & Future
Analysis for Breakfast Cereals Market with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-53

Table 40: Latin American Long-term Projections for Breakfast
Cereals Market with Annual Sales in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-53


IV. COMPETITIVE LANDSCAPE