World Gums Markets

World Gums Markets

This report analyzes the worldwide markets for Gums in Millions of US$. The specific product segments analyzed are Chewing Gum, and Bubble Gum. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 124 companies including many key and niche players worldwide such as Cadbury Schweppes PLC, Ferndale Confectionery Pty. Ltd., Haribo GmbH & Co. Kg, Masterfoods Usa, Perfetti Van Melle, The Hershey Company, The Wm. Wrigley Jr. Company, and Zed Gum. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Chewing Gum I-3
Bubble Gum I-3


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
An Evolving Outlook II-1
Gum - A High-Impulse Product II-1
Constant Product Innovation Perk Up Sales Opportunities II-2
Table 1: World Chewing Gum Market (2004-2006): New Product
Launches by Region - Europe, Asia-Pacific, North America,
Latin America, and Middle East & Africa (includes
corresponding Graph/Chart) II-2
Distribution is the Key II-2
Litter Causing Gums: A Threat to the Industry II-3
Move Towards Functionality Curbs Long-Term Growth of Gum II-3
Nutraceutical Gum: A Potential Opportunity II-3
Fierce Competition Keeps Prices Down II-3
Novel Packaging Attracts All Age-Group Consumers II-4

2. Competitive Analysis II-5
Table 2: Leading Players in the Global Gum Market (2001-2005):
Percentage Breakdown of Value Sales for Wrigley, Cadbury
Schweppes, Lotte, Perfetti Van Melle, and Others (includes
corresponding Graph/Chart) II-5

Table 3: Leading Players in the Global Chewing Gum Market
(2006): Percentage Breakdown of Value Sales for Wrigley,
Cadbury, Lotte, Perfetti Van Melle, Hershey, and Others
(includes corresponding Graph/Chart) II-5

Table 4: Global Gum Market (2006): Percentage Sales of Wrigley
by Select Country - USA, UK, Russia, France, Canada, Sweden,
Spain, and Mexico (includes corresponding Graph/Chart) II-6

Table 5: Global Gum Market (2006): Percentage Sales of Cadbury
by Select Country - UK, USA, Mexico, France, Canada, Russia,
Sweden, and Spain (includes corresponding Graph/Chart) II-6

Table 6: Global Chewing Gum Market (2005): Percentage Share of
Cadbury by Select Country - Mexico, Brazil, France, Spain,
USA, Japan, and Malaysia (includes corresponding Graph/Chart) II-6

3. Market Trends & Issues II-7
Industry Consolidation Continues II-7
Gums: Emerging as a Functional Product II-7
Increased Competition Engenders Refurbishment of Oldest Brands II-7
Heavy Advertising Spurs Gum Sales II-7
Tie-ups with Pharma Companies Aids Nutraceutical Gum Development II-8
Functionality Surges Sugarless Gum Sales II-8
Table 7: Global Sugarless Gum Market (2004): Percentage
Penetration by Region - Spain, UK, Germany, Italy, Japan and
USA (includes corresponding Graph/Chart) II-8
Product Innovation Keeps Pace with Changing Consumer Preferences II-8
Demographic Shift Prompts Development of Adult-Specific Products II-9
Growing Health Concerns Inflate Sales II-9
Bubble Gum: No More a Pink Tutti Frutti-flavored Gum II-9

4. Global Market Analysis II-10
Analysis by Region II-10
Analysis by Product Segment II-11

5. Product Overview II-12
Gums - An Introduction II-12
Chewing Gum II-12
Table 8: Global Confectionary Market (2004): Percentage
Breakdown of Value and Volume Sales by Segment - Chocolate,
Sugar, Chewing Gum, and Others (includes corresponding
Graph/Chart) II-12
Bubble Gum II-12
Sugarless Gum II-13
Antismoking Gum II-13
Production Process II-13
Latest Technology for Manufacturing Gums II-13
Gum Base II-14
Table 9: Basic Composition of a Regular Gum II-14
History II-14
Breakthrough in Petroleum- Based Plastic II-14
Focus on Flavor Trends II-14
“Bubble Gum Flavor”: Still the Popular Choice II-15
Mint: All-Time Favorite II-15
Sweet and Sour: A Unique Flavor II-15
Benefits of Gum Chewing II-15
Breath Freshener II-15
Relaxes and Eases Tension II-16
Keeps Active and Awake II-16
Aids in Concentration II-16
Improves Brainpower II-16
Recovers from Postoperative Ileus II-16
Decreases Uneasiness of Ear while Flying II-16
Helps to Quit Smoking II-16
Other Advantages II-17
Packaging Trends II-17

6. Product Innovations/Introductions II-18
Cadbury Schweppes Introduces Bubbaloo Bubble Gum in India II-18
Wrigley to Introduce 5™ Sugarless Stick Gum II-18
Revolymer™ Develops Clean Gum II-18
Universal Robina to Launch Gum Product Portfolio II-18
Wrigley Adds Two More Flavors to Orbit Brand II-18
Quest Designs New Technology for Flavoring Gums II-19
Cadbury Adams Launches Stride Gum in the US Market II-19
Wrigley Introduces New Confectionary Products II-19
Wisconsin’s Finest Ginseng Launches Kik Energy Balance Ginseng
Gum II-19
BASF to Add L Anti-Caries in Chewing Gums II-19
Biohit Oyj Manufactures Cancer-Preventing Gum II-19
McNeil Nutritionals Launches Viactiv Multi-Vitamin Soft Chew
Chewing Gum II-19
Cadbury Adam Introduces Cadbury Trident Fusion Gum II-20
Kanebo Introduces New Line of Chewing Gums in Japan II-20
Lotte India Launches Two New Varieties of Gums II-20
Gum Base Unveils New Variety Gum II-20
Wm. Wrigley Jr. Company Re-Launches Two Brands II-20
Perfetti Launches Happydent Protex Chewing Gum II-20
Ovalette Brands Launches Mentholated Gums II-20
Blue Q Unveils New Varieties of Gums II-21
American Gum Company Introduces Mentholated Gums II-21
Ford Gum Unveils Calcium-Added Gums II-21
Callard & Bowser Enhances its Product Range II-21
Adams Unveils New Whitening Gum II-21
South Beach Beverage and Lotte USA Together Introduces a New
Chewing Gum II-21
Lotte Shoji Unveils Airest Winter Green II-21
Kanebo Foods Introduces Kaorin for Women II-21
Kanebo Foods Releases New Chewing Gum with Functional Properties II-22
Wrigley Releases New Crunchy Gum Wad in Australia II-22
Lotte Rolls Out Two New Chewing Gums in Japan II-22
Ford Gum & Machine Introduces Gum and Candy Range II-22

7. Recent Industry Activity II-23
Tornante and Madison Dearborn Acquires Topps II-23
Straight Acquires Gummy Bins II-23
Wrigley Acquires Joyco Group’s Confectionery Business II-23
Cadbury Acquires Intergum II-23
Hershey and Lotte Confectionary Form Strategic Alliance II-23
Perrigo Acquires Permission to Sell Nicotine Coated Fruit Gum II-24
Novartis Consumer Health Receives FDA Approval for Thrive Gum II-24
Cadbury Schweppes Acquires Dan Products II-24
Generex Biotechnology and Fertin Partner to Develop Medicinal
Chewing Gum II-24
Fertin Pharma Signs Development Agreement with USADRT II-24
SuperPro Vending Enters into Agreement with Cadbury Adams II-25
Polnard Enters into a Letter of Intent Agreement with Cadbury
Polska II-25
Cadbury Schweppes Americas Opens Science & Technology Center II-25
Wrigley Installs Stable Micro Systems’ Texture Analyzer II-25
Arcor to Spend R$3 Million to Market Chewing Gum II-25
Cadbury Schweppes to Establish Chewing Gum Plant in Poland II-26
Cadbury Polska to Construct Chewing Gum Facility in Poland II-26
Lotte Japan Joint Venture with DS Group Called Off II-26
Wrigley Acquires Kraft Confectionery II-26
Tootsie Roll Industries Acquires Concord Confections II-26
Crown Confectionery Acquires Haitai Confectionery II-27
Wm. Wrigley Jr. Purchases Joyco Group’s Certain Confectionery
Businesses II-27
Wrigley Buys Amurol Confections II-27
Wrigley and Grupo Bimbo Inks Exclusive Distribution Agreement II-27
Cadbury Acquires Adams II-27
Hershey Foods Sells Three Chewing Gum Brands II-28
Cadbury-Schweppes Acquires Dandy from the Bagger-Sorensen II-28
Kent Gida Join Forces with Chupa Chups II-28
Wrigley Joins Forces with Procter & Gamble for Product
Development II-28
Zed Gum Acquires Leaf Ireland II-29
Joyko Inversiones and Joyko Espana Establishes Joyko
enterprise in Russia II-29
Cadbury Schweppes Acquires Wuxi-Leaf Confectionery II-29
Hershey Foods Acquires Gum and Mint Business of Nabisco II-29

8. Focus on Select Global Players II-30
Cadbury Schweppes Plc (UK) II-30
Ferndale Confectionery Pty Ltd. (Australia) II-30
Haribo GmbH & Co. Kg (Germany) II-30
Masterfoods USA (USA) II-30
Perfetti Van Melle (Italy) II-31
The Hershey Company (USA) II-31
The Wm. Wrigley Jr. Company (USA) II-31
Zed Gum (Ireland) II-31

9. Global Market Perspective II-33
Table 10: World Recent Past, Current and Future Analysis for
Gums by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-33

Table 11: World Long-term Projections for Gums by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-34

Table 12: World Historic Review for Gums by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-35

Table 13: World 20-Year Perspective for Gums by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets for Years 1991, 1997, 2007 & 2010
(includes corresponding Graph/Chart) II-36

Table 14: World Recent Past, Current and Future Analysis for
Chewing Gum by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-37

Table 15: World Long-term Projections for Chewing Gum by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-38

Table 16: World Historic Review for Chewing Gum by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-39

Table 17: World 20-Year Perspective for Chewing Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1991, 1997,
2007 & 2010 (includes corresponding Graph/Chart) II-40

Table 18: World Recent Past, Current & Future Analysis for
Bubble Gum by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-41

Table 19: World Long-term Projections for Bubble Gum by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-42

Table 20: World Historic Review for Bubble Gum by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-43

Table 21: World 20-Year Perspective for Bubble Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1991, 1997,
2007 & 2010 (includes corresponding Graph/Chart) II-44


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Overview III-1
Gum Market - A Perspective III-1
Innovation Fuels Growth in the Gum Market III-1
Table 22: Leading Players in the US Gum Market (2005 &
2006): Percentage Breakdown of Value Sales for Wrigley,
Cadbury, Hershey, and Others (includes corresponding
Graph/Chart) III-2

Table 23: Confectionery Market in the US (2005):
Percentage Breakdown of Value Sales by Category -
Chocolate Candy, Non-Chocolate Candy, and Gum (includes
corresponding Graph/Chart) III-2
Leading Brands III-2
Table 24: Leading Brands in the US Sugarless Gum Market
(2006): Sales in US$ Million for Orbit, Extra, Trident,
Eclipse, Dentyne Ice, Trident White, Orbit White, Trident
Splash, Altoids, and Ice Breakers Ice Cubes (includes
corresponding Graph/Chart) III-2

Table 25: Leading Brands in the US Sugarless Gum Market
(2006): Sales in Million Units for Extra, Orbit, Trident,
Eclipse, Dentyne Ice, Trident White, Orbit White, Trident
Splash, Ice Breakers Ice Cubes, and Altoids (includes
corresponding Graph/Chart) III-3

Table 26: Wrigley’s Sugarless Gum Brands in the US Market
(2005 & 2006): Sales in US$ Million for Orbit, Wrigley’s
Extra, Wrigley’s Eclipse, Orbit White, and Altoids
(includes corresponding Graph/Chart) III-3

Table 27: Wrigley’s Sugar Stick Gum Brands in the US
Market (2005 & 2006): Sales in US$ Million for Wrigley’s
Double Mint, Wrigley’s Juicy Fruit, Wrigley’s Winterfresh,
Freedent, Wrigley’s Big Red, and Wrigley’s Spearmint
(includes corresponding Graph/Chart) III-3
Chewing Gum Market III-4
Gaining Popularity III-4
Table 28: Leading Players in the US Chewing Gum Market
(2005): Percentage Breakdown of Value Sales for Wrigley,
Pfizer and Hershey (includes corresponding Graph/Chart) III-4

Table 29: Chewing Gum Market in the US (2007): Mass Market
Sales in US$ Million by Category - Sugarless Gum, and
Regular Gum III-4
Table 30: Chewing Gum Market in the US (2006): Sales in
US$ Million by Category - Sugarless Gum and Regular Gum III-4
Table 31: Chewing Gum Market in the US (2006 & 2007):
Drugstore Sales in US$ Million by Category - Sugarless
Gum, and Regular Gum III-5
Leading Brands III-5
Table 32: Leading Brands in the US Regular Chewing Gum
Market (2007): Sales in US$ Million for Doublemint, Juicy
Fruit, Wrigley’s Winter Fresh, Freedent, Wrigley’s
Spearmint, Big Red, Bubblicious, Hubba Bubba Bubble Tape,
Bubble Yum, and Hubba Bubba Max (includes corresponding
Graph/Chart) III-5

Table 33: Leading Brands in the US Regular Chewing Gum
Market (2007): Sales in Million Units for Doublemint,
Juicy Fruit, Wrigley’s Winter Fresh, Wrigley’s Spearmint,
Freedent, Big Red, Bubblicious, Hubba Bubba Bubble Tape,
Bubble Yum, and Hubba Bubba Max (includes corresponding
Graph/Chart) III-5

Table 34: Leading Brands in the US Chewing Gum Market
(2007): Drugstore Sales in US$ Million for Orbit,
Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice,
Trident White, Orbit White, Wrigley’s Double Mint, Stride,
and Wrigley’s Winterfresh (includes corresponding
Graph/Chart) III-6

Table 35: Leading Brands in the US Chewing Gum Market
(2007): Drugstore Sales in Million Units for Orbit,
Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice,
Trident White, Wrigley’s Double Mint, Orbit White,
Wrigley’s Winterfresh, and Wrigley’s Juicy Fruit (includes
corresponding Graph/Chart) III-6

Table 36: Leading Brands in the US Sugarless Chewing Gum
Market (2007): Sales in US$ Million for Orbit, Extra,
Trident, Eclipse, Dentyne Ice, Trident White, Orbit White,
Stride, Trident Splash, and Ice Breakers Ice Cubes
(includes corresponding Graph/Chart) III-7

Table 37: Leading Brands in the US Sugarless Chewing Gum
Market (2007): Sales in Million Units for Orbit, Extra,
Trident, Eclipse, Dentyne Ice, Trident White, Orbit White,
Stride, Trident Splash, and Ice Breakers Ice Cubes
(includes corresponding Graph/Chart) III-7
Imports and Exports III-8
Table 38: Chewing Gum Market in the US (2002-2006):
Imports in US$ ‘000 by Select Country - Canada, Mexico,
Colombia, China, Brazil, Italy, France, Spain, Israel, and
Japan (includes corresponding Graph/Chart) III-8

Table 39: Chewing Gum Market in the US (2002-2006):
Exports in US$ ‘000 by Select Country - Canada, Australia,
Jamaica, Trinidad and Tobago (Port of Spain), Honduras,
New Zealand, Mexico, Netherlands Antilles, Venezuela, and
UK (includes corresponding Graph/Chart) III-8
A Focus on Retailing III-9
Table 40: Gum Market in the US (2005): Percentage Breakdown
of Value Sales by Distribution Channel - Standard Grocers,
Convenience Stores, Discount Grocers, Petrol Station
Stores, Kiosks, Traditional Grocers, Vending Machines, and
Others(includes corresponding Graph/Chart) III-9
Product Launches/Developments III-9
Strategic Corporate Developments III-12
Key Players III-15
Masterfoods USA III-15
The Hershey Company III-15
The Wm. Wrigley Jr. Company III-16
B.Market Analytics III-16
Table 41: USA Recent Past, Current and Future Analysis for
Gums by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-16

Table 42: USA Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-17

Table 43: USA Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-17

Table 44: USA 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007 & 2010 III-17

2. Canada III-18
A.Market Analysis III-18
Current & Future Analysis III-18
Imports & Exports III-18
Table 45: Chewing Gum Market in Canada (2004-2006): Imports
in CDN$ by Select Country - USA, Mexico, China, Italy,
Japan, Chile, Israel, Venezuela, Hong Kong, and Denmark
(includes corresponding Graph/Chart) III-18

Table 46: Chewing Gum Market in Canada (2004-2006): Exports
in CDN$ by Select Country - USA, Hong Kong, UK,
Netherlands, France, Israel, UAE, Argentina, Australia, and
Japan (includes corresponding Graph/Chart) III-19
Strategic Corporate Development III-19
B.Market Analytics III-20
Table 47: Canadian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-20

Table 48: Canadian Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-20

Table 49: Canadian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-21

Table 50: Canadian 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-21

3. Japan III-22
A.Market Analysis III-22
Current & Future Analysis III-22
Imports & Exports III-22
Table 51: Chewing Gum Market in Japan (2005 & 2006):
Imports in Tonnes III-22

Table 52: Chewing Gum Market in Japan (2005 & 2006):
Imports in US$ ’000 III-22

Table 53: Chewing Gum Market in Japan (2005 & 2006):
Exports in Tonnes III-22

Table 54: Chewing Gum Market in Japan (2005 & 2006):
Exports in US$ ‘000 III-22
Product Launches/Developments III-23
B.Market Analytics III-24
Table 55: Japanese Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-24

Table 56: Japanese Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-24

Table 57: Japanese Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-25

Table 58: Japanese 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-25

4. Europe III-26
A.Market Analysis III-26
Current & Future Analysis III-26
Analysis by Region III-26
Analysis by Product Segment III-26
Market Overview III-26
B.Market Analytics III-27
Table 59: European Recent Past, Current and Future Analysis
for Gums by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-27

Table 60: European Long-term Projections for Gums by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-28

Table 61: European Historic Review for Gums by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-29

Table 62: European Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010(includes
corresponding Graph/Chart) III-29

Table 63: European Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-30

Table 64: European Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-30

Table 65: European 20-Year Perspective for Gums by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 1991, 1997, 2007, & 2010 (includes
corresponding Graph/Chart) III-31

Table 66: European 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-31

4a. France III-32
A.Market Analysis III-32
Current & Future Analysis III-32
Market Overview III-32
B.Market Analytics III-32
Table 67: French Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-32

Table 68: French Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-33

Table 69: French Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-33

Table 70: French 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-33

4b. Germany III-34
A.Market Analysis III-34
Current & Future Analysis III-34
Market Overview III-34
Table 71: Confectionery Market in Germany (2004-2006):
Percentage Breakdown of Volume Sales in Million Kilograms
by Segment - Gums and Jellies, Hard Boiled Sweets,
Medicated Confectionery, Mints, Caramels and Toffees, and
Other Sugar Confectionery (includes corresponding
Graph/Chart) III-35
Product Launch III-35
Key Player III-35
Haribo GmbH & Co. Kg III-35
B.Market Analytics III-36
Table 72: German Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-36

Table 73: German Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-36

Table 74: German Historic Review for Gums by Product Segment
- Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-37

Table 75: German 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-37

4c. Italy III-38
A.Market Analysis III-38
Current & Future Analysis III-38
Market Overview III-38
Product Launch III-38
Key Player III-38
Perfetti Van Melle III-38
B.Market Analytics III-39
Table 76: Italian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-39

Table 77: Italian Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-40

Table 78: Italian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-40

Table 79: Italian 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-40

4d. The United Kingdom III-41
A.Market Analysis III-41
Current & Future Analysis III-41
Market Overview III-41
Table 80: Leading Players in the UK Gum Confectionery
Market (2005): Percentage Breakdown of Value Sales for
Wrigley, Cadbury, Stimorol and Others (includes
corresponding Graph/Chart) III-41
Cadbury Captures Gum Market Share III-42
CTNs Dominates Gum Distribution III-42
Table 81: Gum Confectionery Market in the UK (2005):
Percentage Breakdown of Value Sales by Distribution
Channel - CTNs, Petrol Station Stores, Traditional
Grocers, Standard Grocers, Discount Grocers, Convenience
Stores, Kiosks, and Others (includes corresponding
Graph/Chart) III-42
Local Producers Play Minor Role III-42
Table 82: Sugar Confectionery Market in the UK
(2004-2006): Percentage Breakdown of Value Sales in €
Million by Sector - Gums and Jellies, Hard Boiled Sweets,
Mints, Caramels and Toffees, Medicated Confectionery, and
Other Sugar Confectionery (includes corresponding
Graph/Chart) III-43
Imports and Exports III-43
Table 83: Chewing Gum Market in the UK (2002-2005): Imports
in £ ‘000 by Region - Inside EU, and Outside EU (includes
corresponding Graph/Chart) III-43

Table 84: Chewing Gum Market in the UK (2002-2005): Imports
in Tonnes by Region - Inside EU, and Outside EU (includes
corresponding Graph/Chart) III-44

Table 85: Chewing Gum Market in UK (2002-2005): Exports
in £ ‘000 by Region - Inside EU, and Outside EU (includes
corresponding Graph/Chart) III-44

Table 86: Chewing Gum Market in UK (2002-2005): Exports in
Tonnes by Region - Inside EU, and Outside EU (includes
corresponding Graph/Chart) III-44
Product Launches/Developments III-45
Strategic Corporate Developments III-45
Key Player III-46
Cadbury Schweppes Plc III-46
B.Market Analytics III-47
Table 87: UK Recent Past, Current and Future Analysis for
Gums by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-47

Table 88: UK Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-47

Table 89: UK Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-48

Table 90: UK 20-Year Perspective for Gums by Product Segment -
Percentage Breakdown of Dollar Sales for Chewing Gum and
Bubble Gum Markets for Years 1991, 1997, 2007, & 2010 III-48

4e. Spain III-49
A.Market Analysis III-49
Current & Future Analysis III-49
Market Overview III-49
Table 91: Sugar Confectionery Market in Spain (2005):
Percentage Breakdown of Value Sales by Segment - Gums &
Jellies, Hard Boiled Sweets, Medicated, Caramels and
Toffees, Mints, and Others (includes corresponding
Graph/Chart) III-49

Table 92: Gum Confectionery Market in Spain (2005):
Percentage Breakdown of Value Sales by Distribution Channel -
Kiosks, Standard Grocers, Traditional Grocers,
Convenience Stores, Petrol Station Stores, Discount
Grocers, and Others (includes corresponding Graph/Chart) III-50
Strategic Corporate Development III-50
B.Market Analytics III-51
Table 93: Spanish Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-51

Table 94: Spanish Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-51

Table 95: Spanish Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-52

Table 96: Spanish 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 (includes corresponding Graph/Chart) III-52

4f. Russia III-53
A.Market Analysis III-53
Current & Future Analysis III-53
Market Overview III-53
Table 97: Gum Market in Russia (2002-2005): Production and
Imports in ‘000 tons (includes corresponding Graph/Chart) III-53
Strategic Corporate Developments III-54
B.Market Analytics III-54
Table 98: Russian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-54

Table 99: Russian Long-term Projections for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-55

Table 100: Russian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-55

Table 101: Russian 20-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 1991, 1997, 2007, &
2010 III-55

4g. Rest of Europe III-56
A.Market Analysis III-56
Current & Future Analysis III-56
Market Overview III-56
Table 102: Chewing Gum Market in Rest of Europe (2006):
Percentage Share of Cadbury’s in Select Countries -
Denmark, Greece, Belgium, Portugal, France, Switzerland,
Spain, Sweden, Netherlands, and Norway (includes
corresponding Graph/Chart) III-56
Focus on Select Markets III-57
Czech Republic III-57
Turkey III-57
Product Launch III-57
Strategic Corporate Developments III-57
Key Players III-58
Leaf Holland B.V. (The Netherlands) III-58
ZED GUM (Ireland) III-58
B.Market Analytics III-59
Table 103: Rest of Europe Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-59

Table 104: Rest of Europe Long-term Projections by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-59

Table 105: Rest of Europe Historic Review for Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-60

Table 106: Rest of Europe 20-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 1991, 1997,
2007, & 2010 III-60

5. Asia-Pacific III-61
A.Market Analysis III-61
Current & Future Analysis III-61
Market Overview III-61
Focus on Select Markets III-61
China III-61
Wrigley Dominance III-61
Table 107: Leading Brands in the Chinese Chewing Gum
Market (2005): Percentage Breakdown of Sales for Wrigley's
and Lotte (includes corresponding Graph/Chart) III-61
India III-62
Table 108: Leading Players in Indian Gum Market (2005):
Percentage Breakdown of Sales for Wrigley’s, Cadbury,
Hershey, Private Label, and Others (includes corresponding
Graph/Chart) III-62
Confectionery Market III-62
Table 109: Confectionery Market in India (2005):
Percentage Breakdown of Volume Sales by Category -
Candies & Toffees, Bubble Gum, Breath Fresheners, Chewing
Gum, and Others (includes corresponding Graph/Chart) III-62
Product Launches/Developments III-63
Strategic Corporate Developments III-63
Key Player III-64
Ferndale Confectionery Pty Ltd. (Australia) III-64
B.Market Analytics III-64
Table 110: Asia-Pacific Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-64

Table 111: Asia-Pacific Long-term Projections for Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015(includes corresponding
Graph/Chart) III-65

Table 112: Asia-Pacific Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-65

Table 113: Asia-Pacific 20-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 1991, 1997,
2007, & 2010 III-65

6. The Middle East III-66
A.Market Analysis III-66
Current & Future Analysis III-66
Strategic Corporate Development III-66
B.Market Analytics III-66
Table 114: Middle East Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-66

Table 115: Middle East Long-term Projections for Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-67

Table 116: Middle East Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-67

Table 117: Middle East 20-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 1991, 1997,
2007, & 2010 III-67

7. Latin America III-68
A.Market Analysis III-68
Current & Future Analysis III-68
Market Overview III-68
Table 118: Gum Market in Latin America (2006): Percentage
Share of Cadbury by Select Country - Mexico, Brazil, and
Colombia (includes corresponding Graph/Chart) III-68

Table 119: Chewing Gum Market in Mexico (2001-2004):
Imports from USA in US$ Million (includes corresponding
Graph/Chart) III-69
Strategic Corporate Development III-69
B.Market Analytics III-69
Table 120: Latin American Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-69

Table 121: Latin American Long-term Projections for Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-70

Table 122: Latin American Historic Review for Gums by
Product Segment - Chewing Gum & Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-70

Table 123: Latin American 20-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 1991, 1997,
2007, & 2010 III-70


IV. COMPETITIVE LANDSCAPE