Global Gums Industry

  • February 2012
  • -
  • Global Industry Analysts

This report analyzes the worldwide markets for Gums in US$ Million by the following Product Segments: Chewing Gum, and Bubble Gum. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 126 companies including many key and niche players such as Ferndale Confectionery Pty. Ltd., Haribo GmbH & Co. Kg, Kraft Foods, Inc., Mars, Incorporated, The Wm. Wrigley Jr. Company, Perfetti Van Melle, The Hershey Company, and ZED Candy. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents





I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Chewing Gum I-3
Bubble Gum I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
An Evolving Outlook II-1
Market Scenario II-1
Current and Future Analysis II-2
Gum - A High-Impulse Product II-2
Constant Product Innovation Perk Up Sales Opportunities II-2
Distribution is the Key II-3
Litter Causing Gums: A Threat to the Industry II-3
Move Towards Functionality Curbs Long-Term Growth of Gum II-3
Nutraceutical Gum: A Potential Opportunity II-4
Influx of New Products II-4
Gumlink - Market Leader In Nutraceutical Chewing Gums Market II-4
Looking Ahead II-4
Fierce Competition Keeps Prices Down II-5
Novel Packaging Attracts All Age-Group Consumers II-5

2. MARKET TRENDS and ISSUES II-6
Industry Consolidation Continues II-6
Gum: Emerging as a Functional Product II-6
Increased Competition Engenders Refurbishment of Old Brands II-6
Heavy Advertising Spurs Gum Sales II-6
Tie-ups with Pharma Companies Aid Nutraceutical Gum Development II-7
Functionality Surges Sugarless Gum Sales II-7
Product Innovation Keeps Pace with Changing Consumer Preferences II-7
Demographic Shift Prompts Development of Adult-Specific Products II-7
Growing Health Concerns Inflate Sales II-8
Bubble Gum: No More a Pink Tutti Frutti-flavored Gum II-8

3. COMPETITIVE ANALYSIS - A HISTORIC REVIEW II-9
Table 1: Leading Players in the Global Chewing Gum Market
(2006): Percentage Breakdown of Value Sales for Wrigley,
Cadbury, Lotte, Perfetti Van Melle, Hershey, and Others
(includes corresponding Graph/Chart) II-9

Table 2: Global Gum Market (2006): Percentage Sales of Wrigley
by Select Country - USA, UK, Russia, France, Canada, Sweden,
Spain, and Mexico (includes corresponding Graph/Chart) II-9

Table 3: Global Gum Market (2006): Percentage Sales of Cadbury
by Select Country - UK, USA, Mexico, France, Canada, Russia,
Sweden, and Spain (includes corresponding Graph/Chart) II-10

4. PRODUCT OVERVIEW II-11
Gums - An Introduction II-11
Overview of Select Gum Types II-11
Chewing Gum II-11
Bubble Gum II-11
Sugarless Gum II-11
Antismoking Gum II-11
Production Process II-12
Table 4: Basic Composition of a Regular Gum II-12
Components of Gum Base II-12
Latest Technology for Manufacturing Gums II-12
Breakthrough in Petroleum-based Plastic II-13
Focus on Flavor Trends II-13
“Bubble Gum Flavor”: Still the Popular Choice II-13
Mint: All-Time Favorite II-13
Sweet and Sour: A Unique Flavor II-14
Benefits of Gum Chewing II-14
Breath Freshener II-14
Relaxes and Eases Tension II-14
Keeps Active and Awake II-14
Aids in Concentration II-14
Improves Brainpower II-15
Recovers from Postoperative Ileus II-15
Decreases Uneasiness of Ear while Flying II-15
Helps to Quit Smoking II-15
Other Advantages II-15
Packaging Trends II-16
Distribution Channels II-16
Research and Development II-16
History II-16

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-18
Chocolat Frey Reintroduces Bugg Bubble Gum in Norway II-18
Chupa Chups Introduces New Chupa Chups Bubblegum Range II-18
Wrigley Introduces Extra Ice Spearmint Chewing Gum II-18
Lotte Unveils New Breath-Freshener Chewing Gum II-18
Wrigley Launches "5" II-18
Gumlink Group Introduces Gums Rich in Vitamin A II-19
Cadbury to Unveil Trebor Chewing Gum II-19
Wrigley Introduces Chocolate Flavored Boomer Gumlairs II-19

6. PRODUCT INNOVATIONS/LAUNCHES - A HISTORIC PERSPECTIVE BUILDER II-20
Cadbury India to Launch Bubbaloo Blueberry II-20
Cadbury Nigeria Unveils Stimorol Chewing Gum II-20
Haribo Introduces Haribo Horror Mix and Haribo Magic Mix II-20
Cadbury Rolls Out Trident Sweet Kicks and Trident Fresh Range
of Chewing Gums II-20
Perfetti Van Melle Introduces Mentos Gum II-21
Tillamook County Creamery Association Launches Tillamook
Bubble Gum Ice Cream II-21
Xlear Rolls Out Spry Green Tea Flavored Gum II-21
Wrigley Introduces Orbit Complete Gums II-21
Lallemand Health Ingredients Launches PACran Softchews II-21
Cadbury Trebor Bassett Rolls Out Trident Range of Chewing Gums II-22
The Cosrich Group Introduces Osteo8, Vital8, Regul8, and
Invigor8 Vitamin Gums II-22
Wm. Wrigley Jr. Unveils Eclipse® Mint and Gums with Magnolia
Bark Extract II-22
The Wm. Wrigley Jr. Launches Slim Packâ„¢ II-22
The Wm. Wrigley Jr. to Launch Extra Fruit Sensationâ„¢ and Three
Fresh Flavors of Orbit Fruit Gums II-22
The Wm. Wrigley Jr. Rolls Out Altoids® Creme de Menthe Mints II-23
Cadbury Schweppes Introduces Bubbaloo Bubble Gum in India II-23
Wrigley Introduces 5â„¢ Sugarless Stick Gum II-23
Revolymerâ„¢ Develops Clean Gum II-24
Wrigley Adds Two More Flavors to Orbit Brand II-24
Quest Designs New Technology for Flavoring Gums II-24
Cadbury Adams Launches Stride Gum in the US Market II-24
Wrigley Introduces New Confectionary Products II-24
Wisconsin’s Finest Ginseng Launches Kik Energy Balance Ginseng
Gum II-24
BASF to Add L Anti-Caries in Chewing Gums II-25
Biohit Oyj Manufactures Cancer-Preventing Gum II-25
McNeil Nutritionals Launches Viactiv Multi-Vitamin Soft Chew
Chewing Gum II-25

7. RECENT INDUSTRY ACTIVITY II-26
LEAF to Merge with Cloetta II-26
Kraft Food Snaps Up Cadbury II-26
Mastix Medica Acquires Private Label Gum of Koko's
Confectionery and Novelty II-26
Gumlink and Yildiz Enters into Joint Venture II-27
Ventana Biotech and PE Consortium Inks Letter of Intent II-27
First Boston Pharma Takes Over NutraMax Products II-27
Cadbury Inks Supply Deal for London 2012 Olympics II-27
Sanchez Cano Expands its Fini Brand in the US II-27

8. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-29
Mars Acquires Wm. Wrigley Jr. II-29
Cadbury Schweppes Demerges into Cadbury and Dr. Pepper Snapple
Group II-29
Cloetta Fazer Acquires Fennobon II-29
Watson Laboratories Bags FDA Approval for Nicotine Polacrilex
Gum USP II-30
Cadbury North America Receives ADA Seal of Acceptance for
Sugar-Free Chewing Gums II-30
Tornante and Madison Dearborn Acquires Topps II-30
Straight Acquires Gummy Bins II-30
Wrigley Acquires Joyco Group’s Confectionery Business II-30
Cadbury Acquires Intergum II-31
Hershey and Lotte Confectionary Form Strategic Alliance II-31
Perrigo Acquires Permission to Sell Nicotine Coated Fruit Gum II-31
Novartis Consumer Health Receives FDA Approval for Thrive Gum II-31
Cadbury Schweppes Acquires Dan Products II-31
Generex Biotechnology and Fertin Partner to Develop Medicinal
Chewing Gum II-32
Fertin Pharma Signs Development Agreement with USADRT II-32
SuperPro Vending Enters into Agreement with Cadbury Adams II-32
Polnard Enters into a Letter of Intent Agreement with Cadbury
Polska II-32
Cadbury Schweppes Americas Opens Science and Technology Center II-32
Wrigley Installs Stable Micro Systems’ Texture Analyzer II-33
Arcor to Spend R$3 Million to Market Chewing Gum II-33
Cadbury Schweppes to Establish Chewing Gum Plant in Poland II-33
Cadbury Polska to Construct Chewing Gum Facility in Poland II-33
Lotte Japan Joint Venture with DS Group Called Off II-34

9. FOCUS ON SELECT GLOBAL PLAYERS II-35
Ferndale Confectionery Pty Ltd. (Australia) II-35
Haribo GmbH and Co. Kg (Germany) II-35
Kraft Foods, Inc. (US) II-35
Mars, Incorporated (US) II-35
The Wm. Wrigley Jr. Company (US) II-36
Perfetti Van Melle (Italy) II-36
The Hershey Company (US) II-36
ZED Candy (Ireland) II-37

10. GLOBAL MARKET PERSPECTIVE II-38
Table 5: World Recent Past, Current and Future Analysis for
Gums by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-38

Table 6: World Historic Review for Gums by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-39

Table 7: World 15-Year Perspective for Gums by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) II-40

Table 8: World Recent Past, Current and Future Analysis for
Chewing Gum by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-41

Table 9: World Historic Review for Chewing Gum by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-42

Table 10: World 15-Year Perspective for Chewing Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-43

Table 11: World Recent Past, Current and Future Analysis for
Bubble Gum by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-44

Table 12: World Historic Review for Bubble Gum by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-45

Table 13: World 15-Year Perspective for Bubble Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-46


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Gum Market - A Perspective III-1
Change in Consumer Preference Towards Breath- Freshening Gum III-1
Innovation Fuels Growth in the Gum Market III-2
Table 14: Leading Brands in the US Sugarless Gum Market
(2010): Percentage Breakdown of Value Sales for Orbit,
Trident, Wrigley’s 5, Stride, Wrigley’s Extra, Wrigley’s
Eclipse, and Others (includes corresponding Graph/Chart) III-2

Table 15: Leading Brands in the US Sugarless Gum Market
(2010): Percentage Breakdown of Volume Sales for Orbit,
Trident, Wrigley's Extra, Wrigley's 5, Wrigley's Eclipse,
Stride, and Others (includes corresponding Graph/Chart) III-3

Table 16: Confectionery Market in the US (2011):
Percentage Breakdown of Value Sales by Category -
Chocolate Candy, Non-Chocolate Candy, and Gum (includes
corresponding Graph/Chart) III-3
Chewing Gum Market III-3
Gaining Popularity III-3
Table 17: Chewing Gum Market in the US (2011): Percentage
Breakdown of Mass Market Sales by Category - Sugarless
Gum, and Regular Gum (includes corresponding Graph/Chart) III-4

Table 18: Chewing Gum Market in the US (2011): Percentage
Breakdown of Sales by Category - Sugarless Gum and
Regular Gum (includes corresponding Graph/Chart) III-4

Table 19: Chewing Gum Market in the US (2011): Percentage
Breakdown of Drugstore Sales by Category - Sugarless Gum,
and Regular Gum (includes corresponding Graph/Chart) III-4
Leading Brands - A Recent Past Perspective III-5
Table 20: Leading Brands in the US Regular Chewing Gum
Market (2007): Sales in US$ Million for Doublemint, Juicy
Fruit, Wrigley’s Winter Fresh, Freedent, Wrigley’s
Spearmint, Big Red, Bubblicious, Hubba Bubba Bubble Tape,
Bubble Yum, and Hubba Bubba Max (includes corresponding
Graph/Chart) III-5

Table 21: Leading Brands in the US Regular Chewing Gum
Market (2007): Sales in Million Units for Doublemint,
Juicy Fruit, Wrigley’s Winter Fresh, Wrigley’s Spearmint,
Freedent, Big Red, Bubblicious, Hubba Bubba Bubble Tape,
Bubble Yum, and Hubba Bubba Max (includes corresponding
Graph/Chart) III-6

Table 22: Leading Brands in the US Chewing Gum Market
(2007): Drugstore Sales in US$ Million for Orbit,
Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice,
Trident White, Orbit White, Wrigley’s Double Mint, Stride,
and Wrigley’s Winterfresh (includes corresponding
Graph/Chart) III-7

Table 23: Leading Brands in the US Chewing Gum Market
(2007): Drugstore Sales in Million Units for Orbit,
Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice,
Trident White, Wrigley’s Double Mint, Orbit White,
Wrigley’s Winterfresh, and Wrigley’s Juicy Fruit (includes
corresponding Graph/Chart) III-7

Table 24: Leading Brands in the US Sugarless Chewing Gum
Market (2007): Sales in US$ Million for Orbit, Extra,
Trident, Eclipse, Dentyne Ice, Trident White, Orbit White,
Stride, Trident Splash, and Ice Breakers Ice Cubes
(includes corresponding Graph/Chart) III-8

Table 25: Leading Brands in the US Sugarless Chewing Gum
Market (2007): Sales in Million Units for Orbit, Extra,
Trident, Eclipse, Dentyne Ice, Trident White, Orbit White,
Stride, Trident Splash, and Ice Breakers Ice Cubes
(includes corresponding Graph/Chart) III-8
Imports and Exports III-9
Table 26: US Chewing Gum Market (2008 and 2009): Imports in
US$ Million by Country - Canada, Mexico, Colombia, China,
Italy, and Others (includes corresponding Graph/Chart) III-9

Table 27: US Chewing Gum Market (2008 and 2009): Exports in
US$ Million by Country - Mexico, Canada, Colombia,
Jamaica, Trinidad and Tobago, and Others (includes
corresponding Graph/Chart) III-9
Focus on Retailing III-9
Table 28: Gum Market in the US (2011): Percentage Breakdown
of Value Sales by Distribution Channel - Standard Grocers,
Convenience Stores, Discount Grocers, Petrol Station
Stores, Kiosks, Traditional Grocers, Vending Machines, and
Others (includes corresponding Graph/Chart) III-10
Background III-10
B.Market Analytics III-11
Table 29: US Recent Past, Current and Future Analysis for
Gums by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-11

Table 30: US Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-12

Table 31: US 15-Year Perspective for Gums by Product Segment
- Percentage Breakdown of Dollar Sales for Chewing Gum and
Bubble Gum Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-13

2. CANADA III-14
A.Market Analysis III-14
Overview III-14
Market Dominated by Two Players III-14
Product Launches Prop Up the Market III-14
Regulations Mar Functional Gum Market III-14
Health Conscious Consumers Shift to Fortified Gum III-15
Energy Gum - A Smaller But Potential Segment III-15
Market Remains Under Robust Regulatory Framework III-15
Imports and Exports III-16
Table 32: Canadian Chewing Gum Market (2008 and 2009):
Imports in US$ Thousand by Country - US, Mexico, Tunisia,
China, Colombia, and Others (includes corresponding
Graph/Chart) III-16

Table 33: Canadian Chewing Gum Market (2008 and 2009):
Exports in US$ Thousand by Country - US, Netherlands,
Australia, Israel, New Zealand, and Others III-16
B.Market Analytics III-17
Table 34: Canadian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-17

Table 35: Canadian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-18

Table 36: Canadian 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Conventional Chewing Gum Sector Reels Under Pressure III-20
Imports and Exports - A Historic Review III-20
Table 37: Chewing Gum Market in Japan (2005 and 2006):
Imports in Tonnes (includes corresponding Graph/Chart) III-20

Table 38: Chewing Gum Market in Japan (2005 and 2006):
Imports in US$ ’000 (includes corresponding Graph/Chart) III-20

Table 39: Chewing Gum Market in Japan (2005 and 2006):
Exports in Tonnes (includes corresponding Graph/Chart) III-20

Table 40: Chewing Gum Market in Japan (2005 and 2006):
Exports in US$ ‘000 (includes corresponding Graph/Chart) III-21
B.Market Analytics III-21
Table 41: Japanese Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-21

Table 42: Japanese Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-22

Table 43: Japanese 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-23

4. EUROPE III-24
A.Market Analysis III-24
Market Overview III-24
Europe Witnesses Increasing Demand for Sugar-free Chewing Gum III-24
B.Market Analytics III-25
Table 44: European Recent Past, Current and Future Analysis
for Gums by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-25

Table 45: European Historic Review for Gums by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-26

Table 46: European Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-27

Table 47: European Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-28

Table 48: European 15-Year Perspective for Gums by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2003, 2011, and 2017 (includes corresponding
Graph/Chart) III-29

Table 49: European 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-30

4a. FRANCE III-31
A.Market Analysis III-31
Market Overview III-31
B.Market Analytics III-31
Table 50: French Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-31

Table 51: French Historic Review for Gums by Product Segment
- Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-32

Table 52: French 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-33

4b. GERMANY III-34
A.Market Analysis III-34
Market Overview III-34
Table 53: Confectionery Market in Germany (2010):
Percentage Breakdown of Volume Sales by Segment - Gums and
Jellies, Hard Boiled Sweets, Medicated Confectionery,
Mints, Caramels and Toffees, and Other Sugar Confectionery
(includes corresponding Graph/Chart) III-34
B.Market Analytics III-35
Table 54: German Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-35

Table 55: German Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-36

Table 56: German 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-37

4c. ITALY III-38
A.Market Analysis III-38
Market Overview III-38
B.Market Analytics III-39
Table 57: Italian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-39

Table 58: Italian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-40

Table 59: Italian 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-41

4d. THE UNITED KINGDOM III-42
A.Market Analysis III-42
Market Overview III-42
Competition Intensifies in the Gum Market III-42
Table 60: Leading Players in the UK Gum Confectionery
Market (2010): Percentage Breakdown of Value Sales for
Wrigley, Cadbury, Stimorol and Others (includes
corresponding Graph/Chart) III-42
Cadbury Captures Gum Market Share III-43
CTNs Dominate Gum Distribution III-43
Table 61: Gum Confectionery Market in the UK (2010):
Percentage Breakdown of Value Sales by Distribution
Channel - CTNs, Petrol Station Stores, Traditional
Grocers, Standard Grocers, Discount Grocers, Convenience
Stores, Kiosks, and Others (includes corresponding
Graph/Chart) III-43
Local Producers Play Minor Role III-43
Table 62: Sugar Confectionery Market in the UK (2010):
Percentage Breakdown of Value Sales by Sector - Gums and
Jellies, Hard Boiled Sweets, Mints, Caramels and Toffees,
Medicated Confectionery, and Other Sugar Confectionery
(includes corresponding Graph/Chart) III-44
B.Market Analytics III-45
Table 63: UK Recent Past, Current and Future Analysis for
Gums by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-45

Table 64: UK Historic Review for Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-46

Table 65: UK 15-Year Perspective for Gums by Product Segment -
Percentage Breakdown of Dollar Sales for Chewing Gum and
Bubble Gum Markets for Years 2003, 2011, and 2017 (includes
corresponding Graph/Chart) III-47

4e. SPAIN III-48
A.Market Analysis III-48
Market Overview III-48
Table 66: Sugar Confectionery Market in Spain (2010):
Percentage Breakdown of Value Sales by Segment - Gums and
Jellies, Hard Boiled Sweets, Medicated, Caramels and
Toffees, Mints, and Others (includes corresponding
Graph/Chart) III-48

Table 67: Gum Confectionery Market in Spain (2010):
Percentage Breakdown of Value Sales by Distribution Channel -
Kiosks, Standard Grocers, Traditional Grocers,
Convenience Stores, Petrol Station Stores, Discount
Grocers, and Others (includes corresponding Graph/Chart) III-48
B.Market Analytics III-49
Table 68: Spanish Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-49

Table 69: Spanish Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-50

Table 70: Spanish 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-51

4f. RUSSIA III-52
A.Market Analysis III-52
Market Overview III-52
B.Market Analytics III-53
Table 71: Russian Recent Past, Current and Future Analysis
for Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-53

Table 72: Russian Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-54

Table 73: Russian 15-Year Perspective for Gums by Product
Segment - Percentage Breakdown of Dollar Sales for Chewing
Gum and Bubble Gum Markets for Years 2003, 2011, and 2017
(includes corresponding Graph/Chart) III-55

4g. REST OF EUROPE III-56
A.Market Analysis III-56
Market Overview III-56
Table 74: Chewing Gum Market in Rest of Europe (2006):
Percentage Share of Cadbury’s in Select Countries -
Denmark, Greece, Belgium, Portugal, France, Switzerland,
Spain, Sweden, Netherlands, and Norway (includes
corresponding Graph/Chart) III-56
Gumlink - Market Leader in Nutraceutical Chewing Gums Market III-56
B.Market Analytics III-57
Table 75: Rest of Europe Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-57

Table 76: Rest of Europe Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-58

Table 77: Rest of Europe 15-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2003, 2011, and
2017 (includes corresponding Graph/Chart) III-59

5. ASIA-PACIFIC III-60
A.Market Analysis III-60
Market Overview III-60
Focus on Select Markets III-60
China III-60
Wrigley Dominance III-60
Table 78: Leading Brands in the Chinese Chewing Gum
Market (2010): Percentage Breakdown of Sales for
Wrigley's and Lotte (includes corresponding Graph/Chart) III-60
India III-61
Table 79: Leading Players in Indian Gum Market (2010):
Percentage Breakdown of Sales for Wrigley’s, Cadbury,
Hershey, Private Label, and Others (includes corresponding
Graph/Chart) III-61
Confectionery Market III-61
Table 80: Confectionery Market in India (2010):
Percentage Breakdown of Volume Sales by Category -
Candies and Toffees, Bubble Gum, Breath Fresheners, Chewing
Gum, and Others (includes corresponding Graph/Chart) III-61
Taiwan III-61
Overview III-61
B.Market Analytics III-62
Table 81: Asia-Pacific Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-62

Table 82: Asia-Pacific Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-63

Table 83: Asia-Pacific 15-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2003, 2011, and
2017 (includes corresponding Graph/Chart) III-64

6. THE MIDDLE EAST III-65
Market Analysis III-65
Table 84: Middle East Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-65

Table 85: Middle East Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-66

Table 86: Middle East 15-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2003, 2011, and
2017 (includes corresponding Graph/Chart) III-67

7. LATIN AMERICA III-68
A.Market Analysis III-68
Market Overview III-68
Table 87: Gum Market in Latin America (2010): Percentage
Share of Cadbury by Select Country - Mexico, Brazil, and
Colombia (includes corresponding Graph/Chart) III-68
Health Conscious Consumers on Rise in Brazil III-68
B.Market Analytics III-69
Table 88: Latin American Recent Past, Current and Future
Analysis for Gums by Product Segment - Chewing Gum and
Bubble Gum Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-69

Table 89: Latin American Historic Review for Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-70

Table 90: Latin American 15-Year Perspective for Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2003, 2011, and
2017 (includes corresponding Graph/Chart) III-71


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 126 (including Divisions/Subsidiaries - 158)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 31
Canada 3
Japan 5
Europe 52
France 2
Germany 4
The United Kingdom 3
Italy 4
Spain 6
Rest of Europe 33
Asia-Pacific (Excluding Japan) 35
Latin America 11
Africa 6
Middle-East 15
------------------------------------------


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