Global Hot Beverages (Coffee and Tea) Industry

  • May 2012
  • -
  • Global Industry Analysts
  • -
  • 746 pages

This report analyzes the worldwide markets for Hot Beverages (Coffee and Tea) in US$ Million and Thousand Tons by the following Product Segments: Coffee, and Tea. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 284 companies including many key and niche players such as Kraft Foods, Nestle SA, Parry Agro Industries Ltd., Starbucks Coffee Co., Strauss Group Ltd., Tata Global Beverages Ltd., Tata Tetley Ltd., Maxingvest AG, Unilever, Hindustan Unilever Limited, and Van Houtte, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents





I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Coffee I-3
Tea I-4


II. EXECUTIVE SUMMARY

1. COFFEE INDUSTRY - AN OVERVIEW II-1
Consumption and Production Pattern II-1
Coffee - Facts and Figures II-1
Table 1: Per Capita Consumption of Coffee in Top 20
Countries Worldwide for 2009 (In Kilograms) (includes
corresponding Graph/Chart) II-2

Table 2: Global Coffee Market (2010): Percentage Share
Breakdown of Value Sales by Leading Coffee Brands- Folgers,
Maxwell House, Starbucks, Folgers Coffeehouse, Maxwell House
Master Blend, Chock full o'Nuts, Millstone, Seattle's Best,
Eight O'Clock, Yuban and Others (includes corresponding
Graph/Chart) II-3

Table 3: Worldwide Coffee Consumption Pattern (2010):
Percentage Breakdown by Location-In-Home (Soluble and Roast
and Ground) and Out-of-Home (Soluble and Roast and Ground) (In
Billion Cups) (includes corresponding Graph/Chart) II-3
Production Scenario II-4
Table 4: World Coffee Production (2005-2010) (In Million
Bags) (includes corresponding Graph/Chart) II-4

Table 5: World Coffee Production (2009 and 2010): Breakdown by
Major Producing Regions - Brazil, Vietnam, Indonesia,
Colombia, Ethiopia, India, Mexico, Guatemala, Honduras,
Peru, Uganda, Nicaragua, Costa Rica, Côte d'Ivoire, and
Others (In Thousand Bags) (includes corresponding
Graph/Chart) II-5

Table 6: World Coffee Production (2007-2010): Breakdown of
Annual Production by Varieties - Robusta, Brazilian
Naturals, Colombian Milds and Other Milds (In Thousand Bags)
(includes corresponding Graph/Chart) II-6

Table 7: World Coffee Production (2007-2010): Breakdown of
Annual Production by Main Varieties - Arabicas and Robustas
(In Thousand Bags) (includes corresponding Graph/Chart) II-6

Table 8: World Green Coffee Production (2007): Percentage
Share Breakdown by Major Producing Regions - Brazil,
Vietnam, Colombia, Indonesia, Ethiopia, India, Mexico,
Guatemala, Honduras, Uganda, Peru, Côte d'Ivoire, Costa
Rica, Nicaragua, and Others (In Thousands Bags) (includes
corresponding Graph/Chart) II-7
Coffee Exports II-7
Table 9: World Coffee Exports for the Years 2005-2010 (In
60-kg Bags) (includes corresponding Graph/Chart) II-7

Table 10: World Coffee Exports Ranked by Variety - Robustas,
Brazilian Naturals, Colombian Milds and Other Milds for the
Years 2009 and 2010 (In 60-kg Bags) (includes corresponding
Graph/Chart) II-8

Table 11: World Coffee Exports (2009 and 2010): Percentage
Share Breakdown by Major Exporting Regions - Brazil,
Vietnam, Colombia, Indonesia, India, Guatemala, Ethiopia,
Honduras, Peru, Mexico and Others (In Terms of Volume)
(includes corresponding Graph/Chart) II-8
Coffee Imports II-9
Table 12: Worldwide Imports of Coffee Ranked by Region for
the Years 2007-2009 (In ‘000 Bags) (includes corresponding
Graph/Chart) II-9
Regional Review II-10
The United States II-10
Market Scenario II-10
Brazil II-10
Table 13: Percentage Share of Brazilian Coffee Production
(2006-2010) by Specialty Types - Arabica and Robusta (in
million 60-kg Bags) (includes corresponding Graph/Chart) II-10
Japan II-11
The United Kingdom II-11
China II-11
India II-11
Indonesia II-12
Vietnam II-12

2. TEA INDUSTRY - AN OVERVIEW II-13
Consumption and Production Pattern II-13
Table 14: Per Capita Consumption of Tea in Top 20 Countries
in 2010 (in Kilograms) (includes corresponding Graph/Chart) II-14
Tea Production II-15
Table 15: World Tea Production (2007 and 2008): Breakdown of
Annual Capacity by Region - China, India, Kenya, Sri Lanka,
Turkey, Vietnam, Indonesia, Japan, Argentina, Iran,
Bangladesh, Malawi, Uganda and Others (in tonnes) (includes
corresponding Graph/Chart) II-15

Table 16: World Tea Production (2010): Percentage Share
Breakdown by Top 10 Regions - China, India, Kenya, Sri
Lanka, Turkey, Vietnam,. Indonesia, Japan, Argentina, Iran
and Others (in tonnes) (includes corresponding Graph/Chart) II-16
Black Tea II-17
Table 17: World Production of Black Tea (2004 and 2010):
Percentage Share Breakdown by Countries/ Regions- Asia
(India, Sri Lanka, Indonesia, China and Bangladesh);Africa
(Kenya, Malawi, Uganda and Tanzania) and Others (In‘000
tones) (includes corresponding Graph/Chart) II-17
Green Tea II-18
Table 18: World Production of Green Tea (2004 and 2010):
Percentage Share Breakdown by Major Producing Countries-
China, Japan, Vietnam, Indonesia and Others(By Volume)
(includes corresponding Graph/Chart) II-18
Tea Export Scenario II-18
Table 19: World Tea Exports (2008): Percentage Breakdown by
Region (By Value) (includes corresponding Graph/Chart) II-18
Black Tea II-19
Table 20: World Black Tea Exports (2004 and 2010): Percentage
Share Breakdown by Exporting Countries-Asia (India, Sri
Lanka, Indonesia, China and Bangladesh), Africa (Kenya,
Malawi, Uganda and Tanzania) and Others (By Volume
(includes corresponding Graph/Chart) II-19
Green Tea II-20
Table 21: World Green Tea Exports (2004 and 2010): Percentage
Share Breakdown by Major Exporting Countries -China, Viet
Nam, Indonesia, Japan, and Others (By Volume) (includes
corresponding Graph/Chart) II-20
Growth Prospects of Green and Herbal Tea II-20
Iced Tea Seeks to Become a Global Mainstream Soft Drink Product II-20
RTD Tea Grows Despite Recession II-22
Regional Review II-22
India II-22
Unique Indian Darjeeling Tea II-22
Global Competitiveness II-23
The United States II-23
Consumption Patterns II-23
Market Segments II-23
Ready-To-Drink Tea II-23
Gourmet or Specialty Tea II-23
Outlook II-24
The United Kingdom II-24
China II-24
Sri Lanka II-25
Kenya II-25

3. PRODUCT OVERVIEW II-26
Coffee - An Insight II-26
Health Benefits of Coffee - A Controversial Issue II-26
Coffee Consumption Reduces Risk of Hepatocellular Carcinoma II-26
Organization and Structure II-27
Types of Coffees II-27
Regular Coffee II-27
Blended Coffee II-27
Instant Coffee II-28
Decaffeinated Coffee II-28
Specialty Coffee II-28
Cultivation and Production II-29
Coffee Producing Regions II-29
Coffee Processing by Dry and Wet Methods II-30
Packaging II-31
Coffee and Espresso Equipment II-31
Tea - An Insight into the Product II-31
History of Tea II-32
Production and Manufacture of Tea II-32
Leaf Production II-32
Black Tea II-32
Green Tea II-33
Oolong Tea II-33
Decaffeinated Tea II-33
Herbal Tea II-34
Tea Varieties in Leading Markets II-34
India II-34
Sri Lanka II-34
Africa II-34
China II-34
Indonesia II-34

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-35
The Coffee Bean and Tea Leaf Introduces Bottled Tea and Coffee
Beverages II-35
Coca-Cola Introduces Spritea II-35
Starbucks to Launch Starbucks Reserve II-35
Starbucks Unveils Via Ready Brew Coffee II-35
Landzmaker to Launch White and Green Tea II-35
Arla Foods and Starbucks Coffee to Unveil Premium Ready to
Drink Coffee Beverages II-36
CHOICE ORGANIC TEAS to Unveil New Varieties for Original Line II-36
Sprite Unveils Sprite Ice Tea Essence II-36
Burger King to Unveil New Coffee Line II-37
Amul to Unveil Tea Brand II-37
Hindustan Unilever Unveils Brooke Bond Sehatmand II-37
Jones Soda to Introduce Tea Juice II-37
Dragonfly Introduces Pu'er Tea II-37
Starbucks to Launch ‘Via’ II-37
Starbucks to Introduce South of the Clouds II-38
Honest Tea® Introduces Mango Green Tea II-38
Belaroma Coffee Roasting Introduces JULIUS II-38
NBI Juiceworksâ„¢ Introduces Chai Tea Latte II-38
Zhena's Gypsy Tea Launches a Range of Tropical Tea II-38
NBI Juiceworks Launches New Anti-Oxidant Super Blends II-39
Seattle's Best Coffee Unveils Vanilla Red Tea Latte II-39
BISCOTTEA ® to Roll out a Range of Tea-Flavored, Gluten-Free
Shortbread II-39
Indulge Hawaii Launches Plantation Iced Tea II-39
Autobar UK Introduces Celsusdrinks II-39
Sodexo to Introduce Aspretto Globally II-40
Starbucks Introduces Hands-Free Technology II-40
McDonald's Introduces McCafe II-40
Pepsi-Lipton Tea Introduces Lipton Sparkling Green Tea II-40
Starbucks Introduces Via Ready Brew Instant Coffee II-40
Diageo Introduces Baileys Coffee Liqueur II-41
Meiji and Pokka to Launch Cocoa-Coffee Beverage II-41
Arizona and Bigelow Introduces RTD line II-41
Coca-Cola to Introduce Coca-Cola Plus Catechin II-41
Ito En Launches Oishi Ocha Omatcha II-41
Illy and Coca-Cola to Introduce Illy Issimo II-41
Nescafe Unveils Instant Coffee II-42
Starbucks and Tassimo Unveil Cappuccino Primo and Latte Primo II-42
Javo® Beverage to Launch Hot Coffee System II-42
Starbucks Launches VIAâ„¢ Ready Brew II-42

5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-43
Bigelow® Tea Launches Two New Chocolate Flavors II-43
Green Mountain Coffee Launches Revvâ„¢ II-43
Green Mountain Coffee Unveils K-Cup® Coffees and Teas II-43
Green Mountain Coffee Unveils Single Origin Coffee Line II-44
Starbucks Introduces Starbucks® Signature Hot Chocolates II-44
Caribou Coffee introduces La Minita Peaberry coffee II-45
Wal-Mart Introduces Sustainable Coffee Brands II-45
Starbucks Introduces Starbucks® Limited Reserve II-45
Starbucks Unveils Starbucks® Chocolate II-46
Gloria Jean's Coffees to Open Stores II-46
NESTEA® Expands Ready-to-Drink Iced Tea Range II-46
Gold Peak® Unveils Gold Peak Chilled Tea II-47
Adina Launches Natural Highs II-47
Starbucks Introduces Responsibly Grown, Ethically Traded Espresso II-48
JavaFit to Launch Ready-to-Drink Coffee Beverages II-48
Coca-Cola Unveils Full Throttle Coffee II-49
Illycaffe Unveils iperEspresso II-49
Imperial Introduces New Oolongs II-50
Lochan Tea Introduces New Tea Flavors II-50
Gypsy Tea Introduces World Market Reserve Teas II-50
Revolution Tea Unveils Superfruit RTD II-50
Inko Unveils Family-Sized Versions of RTD White Teas II-50
Healthy Coffee Introduces Energi Chai Healthy Milk Tea II-51
Unilever Launches a New Range of Lipton Fruit and Herbal
Infusions tea II-51
Nespresso Rolls Out New Nespresso Flavors II-51
Duncan Tea to Re-Introduce Double Diamond II-51
ITO EN Launches Oolong Shot II-51
ITO EN Launches Pure Black Tea II-51
Choice Organic Teas Unveils a Line of Whole Leaf Organics II-52
Coffeecol Unveils a New Series of Premium Colombian Coffee
Beverages II-52
Tata Tea to Introduce Darjeeling Tea Brands II-52
TOSFA and Two Leaves and a Bud Tea Jointly Launches Organic
African Sunset II-52
Honest Tea Introduces a New Series of Teas II-52
Starbucks Coffee and Pepsi Jointly Introduces Cinnamon Dulce II-53
ITO EN Launches Oi Ocha and Oi Ocha Dark II-53
Lyons Tea Unveils Lyons Green Tea II-53
Suntory and Starbucks to Unveil Starbucks Doubleshot® Espresso
Drinks II-54
Starbucks Launches Novel Handcrafted Tea Beverages II-54
Starbucks Launches Clover® Crafted Small Batch Coffees II-54
Starbucks Introduces Starbucks Discoveries® Paris II-54
AuN Teas International Introduces Kuni Tea Brand II-55
Explorer's Bounty Introduces New Range of Mate Teas II-55
AriZona Rolls Out AriZona Iced Tea Stix II-55
Fuze Introduces New RTD Black and Green Tea II-55
Healthy Innovations Introduces Vida Tea II-55
Richard Pieris Introduced St. Clair's Tea II-56
Nestle Nespresso to Introduce New Collection of Chocolates II-56
Celsius Holdings Introduces Raspberry Acai and Peach Mango
Green Teas II-56
Premium Global Traders Introduces Portofino Premium Coffeeâ„¢ II-57
Nestea Rolls Out Diet Green Tea Citrus and Green Tea Citrus
Products II-57
Nescafe Introduces Cafe Viet II-57
Ilko Coffee Introduces Espresso-based Beverages II-57
Unilever to Introduce New Line of Green Teas II-57
Assam Company to Introduce Four Tea Brands II-57
Wal-Mart Introduces Six Coffees under Sam's Choice Brand II-58
Food Empire Introduces Melosa and Ice Tea II-58
Kraft Foods Inc Introduces New TASSIMO Brewer II-58
Tata Introduces Tata Tea GOLD II-58
Wild Card Roasters Launches Retail Brand, Weaver’s Coffee and
Teaâ„¢ II-59
Steuben Foods Unveils Multiserve SafePaksâ„¢ for Whitney's
Premium Iced Coffees and Teas II-59
MRDF Launches Coffee Brand, Wayanad II-59
C'watre International Launches C'tea II-59
Suntory to Roll Out Premium Oolong Tea II-60
Kao to Introduce New Healthya Green Tea Mellow Flavor II-60
Bombilla and Gourd Launches Mate Tea II-60
Ketepa Introduces Flavored Tea II-60
Starbucks and PepsiCo Launches Bottled Coffee Drinks in China II-60
Uncommon Grounds Launches Five Coffee Blends for Chinese
Coffee Market II-60
Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea II-61
Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line II-61
Stash Tea Launches Green Tea Powders II-61
Co-op Introduces Fairtrade 99 Tea II-61
Red Rose Adds Two New Tea Products II-62
Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea II-62
Tata Tea Launches 'Tata Tea Life', a New Flavored Tea Product II-62
BioLife Adds Three New Teas to the Good Image Tea Line II-62
SandD Coffee Introduces ‘Rainforest Select’ II-63
7-Eleven Launches ‘Fusion Energy’ II-63
Cooper Tea Company Introduces ‘BAZZA High-Energy Tea’ II-63
Dunkin Donuts to Introduce New Iced Tea Product II-63
Meth Coffee Introduces Stronger Flavored Coffee II-63
Tahitian Noni Introduces New Tahitea â„¢ Noni Jasmine Green Tea II-64
JavaPop Inc. Introduces Coffee Soda Nationally II-64
Sheetz Introduces New Flavored Iced Lattes II-64
Pepsi-Cola (Thai) to Introduces New Lipton Red Tea II-64
TC Pharmaceutical Industries Launches Puriku Fruit White Tea II-64
Starbucks Introduces Latest Coffee Drink II-65
Millstone® Announces New Coffee Line Up II-65
Green Mountain Coffee Roasters Offers Hot Cocoa K Cups II-65
Green Mountain to Offer Rwanda-Karaba Bourbon Blend II-65
Caribou Coffee Plans to Introduce Organic and Fair Trade Products II-65
Tata Coffee Plans to Introduce its First Instant Coffee Brand
in Russia II-65
Apeejay Proposes to Launch New Brands II-66
Suntory to Introduce Starbucks Coffee Products II-66
Jones Soda Co. to Introduce New Organic Teas II-66
Universal Robina Corporation Introduces C2 in Vietnam II-66
Tea Companies of Sri Lanka Support U.N.'S Global Compact II-66

6. RECENT INDUSTRY ACTIVITY II-67
Starbucks to Purchase Starbucks Brazil II-67
Cafe Coffee Day Takes Over Emporio II-67
Sweet Leaf Tea Acquires Tradewinds II-67
Borelli Takes Over Rwenzori Tea Investments II-67
CRE Signs Sale and Purchase Agreement with Chevalier Pacific II-67
Coffee Holding Acquires Assets of Organic Products Trading II-68
Amsterdam Commodities Acquires Tea and Seeds Business of NV
Deli Maatschappij II-68
Green Mountain Coffee Roasters Takes Over Diedrich Coffee II-68
Jollibee Foods Acquires Master Franchise of Caffe Ti Amo II-69
Jay Shree Tea and Industries to Acquire Kijura Tea, Gisakura Tea
and Mata Tea II-69
Tata Tea Signs MoU with PepsiCo II-69
MB-Holding Enters into Joint Venture with Zheijiang ShanShan Tea II-70
Green Mountain Coffee Roasters Inks Agreement with Luigi Lavazza II-70
Apeejay Tea Enters into Collaboration with Keventer Agro II-70
Kerry Group Takes Over X Cafe II-70
Tata Tea to Integrate Business Divisions II-71
China Mist Tea Expands Tea Business II-71
Marley Coffee Launches New Coffee Brand II-71
Zhena's Gypsy Tea and Whole Foods Market Launch Biodynamic®
Tea Range II-71
Massimo Zanetti Beverage Group Inks Agreement with Cafe Damasco II-71
Modicare Launches New Tea Brand II-72
Full Motion Beverage Snaps Up Mojito Brands II-72
Javo® Beverage Company Enters into Alliance with ICEE® Company II-72
Diedrich Coffee Divests Gloria Jean's Coffees II-72
Pan India Food Solutions Reorganizes Cafe Business II-73
Aromas Enters into Collaboration with Ideal Hospitality II-73
Gloria Jean's Coffees International to Establish Coffee Shops
in India II-73
Costa Coffee Establishes Coffee Outlets in India II-73
Starbucks Coffee EMEA and Starbucks Coffee International Enter
into Agreement with Grupo Vips II-73
Long Pharmaceutical Holdings to Take Over Longrun Tea Wealth
Creation II-74
Yunnan Longrun Trading Signs Purchase Agreement with Longrun
Tea Group II-74
Autobar Vending and Cafe Bar Merge to Form Autobar UK II-74
Costa Coffee to Purchase Coffee Heaven II-75
Nestle Professional Takes Over Vitality Foodservice II-75
Green Mountain Coffee Roasters Takes Over Timothy's Coffees of
the World II-75
Green Mountain Coffee Roasters Takes Over Tully’s Coffee®
Brand and Its Wholesale Coffee Operations II-76
Peet's to Purchase Diedrich Coffee II-76
The Supreme Bean Takes Over Rocky Roaster II-76
Farmer Bros. Acquires Direct-Store Delivery Coffee Business of
Sara Lee II-76
GEA Group Receives Contract from Cafe Iguacu II-77
Bewley's Enters into Partnership with Cafe direct II-77
CinFranky Takes Over New Mexico Piñon Coffee II-77

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-78
Burani Designer Acquires Equity Stake in SPM Drink II-78
Green Mountain Coffee Roasters Inks Asset Purchase Agreement II-78
Sara Lee Inks Definitive Agreement with Farmer Bros II-78
Sara Lee Inks Agreement to Take Over Cafe Moka II-79
Texas Pacific Acquires Stake in Strauss Coffee II-79
ARAMARK Refreshment Services Takes Over Brand Coffee Service II-79
Migros to Merge Delica Coffee Roasting Business with Frey
Chocolates II-80
Jay Shree Tea and Industries Takes Over Jayantika Tea II-80
J. M. Smucker Merges with Folgers Coffee II-80
McLeod Russel Takes Over Phu Ben Tea II-80
Jede Acquires Additional Stake in Kaffeknappen II-80
Strauss Coffee and Don café Sign Agreement II-81
Hat Trick Beverages Acquires Assets and Subsidiaries of Tango
Cafe II-81
Milestone Takes Over Coffee Nation II-81
Coca-Cola Acquires Stake in Honest Tea II-81
Coffee Exchange Acquires One Cup To Go II-82
Copper Moon Coffee Takes Over Coffee Etcetera II-82
FranSynergy Acquires Cuppy's Coffee and More II-82
Saxbys Coffee Takes Over Bucks County Coffee II-82
Bigelow Tea Collaborates with AriZona ® Beverage II-82
Dun Bros Coffee to Open Coffee Shop in Oakdale II-83
Dunn Bros Coffee to Open Coffee Shop in Rogers II-83
Starbucks Opens First Store in Bulgaria II-83
Starbucks Enters Argentina II-83
Starbucks Enters Prague with Launch of First Coffeehouse II-84
Starbucks Coffee Opens First Coffeehouse in Portugal II-84
Starbucks and Servex Sign Licensing agreement II-84
Starbucks Inks Licensing Agreement with SSP II-85
Starbucks, Unilever and Pepsi Sign Licensing Agreement II-85
Hat Trick Beverages and Zabalatte Ink Agreement II-85
Kraft Shutters Down Vancouver Coffee Plant II-85
Boca Java Acquires Key Assets of Cafe Belmondo II-86
Baywood International Takes Over Skae Beerage International II-86
Starbucks Coffee to Restructure Business II-86
Starbucks Enters into Agreement with Coffee Vision and Coffee
Vision Atlantic II-86
Tata Coffee to Enter into Joint Venture with Leading Russian Firm II-87
Bona Coffee Inks Agreement with Mall of Asia II-87
Global Coffee Enters into JV with Jura Switzerland II-87
Coffee Bean Commences Operation of New Facility II-87
Corporate Coffee Enters into Partnership with Jasper Coffee II-88
Javalution Enters into Partnership with CLR Roasters II-88
The Coca-Cola Company Enters into JV with illycaffe Spa II-88
Tata Coffee Unveils Mr. Bean Coffee Junction II-89
Tata Tea Opens New Outlet II-89
Tully's Enters into Limited Partnership Agreement with Asia
Food Culture Management II-89
Barista Coffee to Expand II-90
Healthy Coffee International Inaugurates Pre-Launch of Healthy
Coffee USA II-90
Two New Tea Varieties of Honest Tea to be Fair Trade Certified II-90
Revolution Tea and Kraft Foodservice Ink Partnership Agreement II-91
Illycafe Enters into Partnership with Narang Group II-91
Gourmet Cafes of Growers Direct Coffee Company to Operate as
Shanghai Uncommon Grounds Coffee Company II-91
Peet's Coffee and Tea Inks Licensing and Supply Agreement with
Metropolitan Coffee and Concession II-91
Raley's Family Of Fine Stores Signs Licensing and Supply
Agreement with Peet's Coffee and Tea II-92
TBLCapital Invests in NUMI Organic Tea of Oakland II-92
Sapat to Buy Whittard II-92
Sara Lee to Expand Plant Capacity II-93
Nestle to Expand its Factory II-93
Reily to Take Over French Market Coffee II-93
India's Premier's Tea Captures North American Market II-93
Duncans Announced Plans to Make New Investments II-94
Boxwood Capital Buys Coffee Wholesale USA II-94
Melitta Announced Plans to Invest in Brazil II-94
Dao Huong Group to Invest in Coffee Plant II-94
Gavea Sells Out Stakes of Ipanema II-94
Duncans to Increase Sachet Tea Market II-94
Good Earth Chooses Ruder Finn II-95
Wagh Bakri Group Enters the Tea Market of UAE II-95
Kraft Invests in Instant Coffee Factory II-95
Lavazza Takes Over Cafe Terra Brasil II-95
Suntory to Enter into Alliance with Nestle II-95
Strauss Group Acquires New Coffee Brands of Russia II-96
Strauss Group Acquires Coffee Brands of Cosant Enterprises II-96
Strauss Acquires Coffee To Go II-96
Oishi Group to Enter into Coffee Business II-96
Coffee Queen AB to Merge with Crem Aparatos Cafexpres II-96
Kraft Foods to Establish New Coffee Plant II-97
ACME Establishes Casa Havana Coffee Bars and Cigars II-97
Thai Hoa Coffee Signs an Agreement with GEA Group II-97
Pepsi Cola Enters the Green Tea Business II-97
RPG to Sign Contract with an International Coffee Brand II-97
Tully’s Asian Subsidiary Enters Into a Joint Venture with AFCM II-98
Starbucks Plans to Open its First Coffeehouse in Czech Republic II-98
AmRest and Starbucks To Open Coffeehouses in Hungary II-98
Strauss-Elite Changes Name to Strauss Group Ltd II-98
Javo Becomes Beverage Partner of MedAssests II-99
Tata Tea Enters Chinese Market II-99
Coca-Cola Plans to Invest in Honest Tea II-99
President Chain to Introduce TEAROOM Outlets in Taiwan II-99
Kirin Beverage to Set Up PET Bottled Tea Drink Factory in
Shanghai II-99
Typhoo Tea to Launch Two Premium Brands in India II-100
CoffeeMasters to Sell Coffee in China II-100
Ito En Plans to Build a Green Tea Facility in US II-100
Tata to Acquire UK-Based Liberty Tea II-100
CCI to Acquire a Dogadan II-100
Unilever and PepsiCo To Expand Market for Lipton II-100
Delta Blues signs Distribution Agreement with Global Specialty
Foods II-101
Kraft Includes Starbucks’ Coffee Varieties in Tassimo II-101
Government of Kerala Announces Closure of Organic Robust
Coffee Estate II-101
Pacific Land Acquires Integrated Coffee Technologies II-101
Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal II-101
Rosinter and Whitbread to Open Costa Coffee Chain in Russia II-102
Coffee Republic to Foray into Turkish Market II-102
Gloria Jean’s Coffees To Open Coffeehouses in India II-102
Coffeeheaven Plans to Open Coffee Chain In Ukraine II-102
Costa Coffee Opens its First Outlet In Mumbai II-103
Coffee Republic and McLeish Brothers Sign Scottish Franchising
Agreement II-103
Pepsi To Sell Starbucks Beverages in India II-103
Coffee Pacifica To Open its First Cafe in Shanghai II-103
Javo and Compass Group Modify Supply Agreement II-104
CCHBC Plans to Form Joint Venture with Coke and Illycafe II-104
Coffee Republic Signs Franchisee Agreement to Start Coffee
Outlets in Middle East II-104
Starbucks to Stage PNG Through Starbucks Limited Reserve II-104
Osem Trade and Landwer Sign Distribution Agreement II-105
Corner Bakery Cafe Restructures Its Outlets II-105
Timothy’s Coffees and Monogram Foods Signs Distribution Agreement II-105
Blue Foods and Coffee Bean Sign Franchisee Agreement II-105
ARAMARK Acquires RandB II-106
Farmer Bros Completes Acquisition of Coffee Bean International II-106
Tetley Acquires Trademarks from Premium Foods II-106
Coca Cola Brasil Acquires Leao Junior II-106
Lavazza Acquires Barista II-106
Ito En Acquires Stake in Foodx Globe II-107
Starbucks Enters into Agreement with Ethiopia II-107
Food Empire Acquires Naturant Systems II-107
Keurig Join Hands with Tully's Coffee II-107
Tata Tea Joins Hands with Zhejiang Tea of China for Market
Expansion II-107
Revolution Tea and SandD Coffee Sign Partnership Agreement II-108
Tata Coffee Establishes Freeze-Dried Coffee Factory II-108
Yeo Hiap Seng Acquires Super Coffeemix II-108
Mrs McDougall’s Roasting House Opens at Charlotte II-108
Illy Acquires Dammann Freres II-109
Peet`s Opens Artisan Coffee Roasting Facility in California II-109
Coffee Holding and Entenmann's Sign Licensing Agreement II-109
Javo Signs Marketing Agreement with Drie Mollen II-109
Starbucks to Establish Joint Venture Companies with AmRest (RoE) II-109
Procter and Gamble Signs Agreement with Dunkin’ Brands II-110
Cooper Tea Partners with H3, Inc. II-110
Caribou Coffee Partners with Keurig for Single Cup Coffee II-110
ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations II-110
Coca-Cola Acquires Fuze Beverage II-110
Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores II-111
Tata Tea Acquires Additional Equity in Tata Coffee II-111
AFCFSMC Inks Partnership Pact with KPCU II-111
NCDEX to Introduce 'Robusta Cherry AV' with FMC’s Consent II-111
Hutchison of China to Introduce Herbal Tea in Africa II-111
Kraft Foods Plans to Open a New Coffee Unit II-111
PDC Plans to Cultivate Coffee and Corn in Indonesia II-112
Starbucks to Set Up a New Roasting Unit in the US II-112
Illycaffe and Great Wall to Form New Chinese Company II-112
Coca-Cola Plans to Acquire Snapple Iced Tea Brand II-112
Unilever Decides to Buy Environmentally Certified Tea II-113
Littlejohn Concludes Van Houtte Acquisition II-113
Manzaro to Set Up a Coffee Plant II-113
Tata and ZTIEC to Venture Together II-113
May Manufactures Enhances Production Capacity II-113
HLL Renames as Hindustan Unilever Limited II-114
Super Coffeemix Debuted in Japan II-114
Aramark Completes Acquisition of Park Avenue Office Services II-114

8. FOCUS ON SELECT GLOBAL PLAYERS II-115
Kraft Foods, Inc. (USA) II-115
Nestle SA (Switzerland) II-115
Parry Agro Industries Ltd. (India) II-115
Starbucks Coffee Co. (USA) II-115
Strauss Group Ltd. (Israel) II-116
Tata Global Beverages Ltd (India) II-116
Tata Tetley Ltd (India) II-117
Maxingvest AG (Germany) II-117
Unilever (UK) II-117
Hindustan Unilever Limited II-118
Van Houtte, Inc. (Canada) II-118

9. GLOBAL MARKET PERSPECTIVE II-119
a. Volume Analytics II-119
Table 22: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Thousand Tons for Years 2009
through 2017 (includes corresponding Graph/Chart) II-119

Table 23: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2003 through 2008
(includes corresponding Graph/Chart) II-120

Table 24: World 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) II-121

Table 25: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-122

Table 26: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2003 through 2008 (includes corresponding Graph/Chart) II-123

Table 27: World 15-Year Perspective for Coffee by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-124

Table 28: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-125

Table 29: World Historic Review for Tea by Geographic Region
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),-
Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2003 through 2008 (includes corresponding Graph/Chart) II-126

Table 30: World 15-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-127
b. Dollar Analytics II-128
Table 31: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) II-128

Table 32: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-129

Table 33: World 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) II-130

Table 34: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-131

Table 35: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-132

Table 36: World 15-Year Perspective for Coffee by geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-133

Table 37: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-134

Table 38: World Historic Review for Tea by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-135

Table 39: World 15-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-136


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
The US Coffee Industry - An Overview III-1
Key Statistics III-1
Table 40: Per Capita Consumption of Coffee By Product
Segment-Regular, Soluble, Decaffeinated and Gourmet
(includes corresponding Graph/Chart) III-1

Table 41: US Coffee Industry (2008): Percentage Breakdown
of Volume Sales by Segment-Regular Coffee, Cappuccino,
Espresso and Latte, Iced, Frozen, Slushy Coffee, and
Flavored Coffee (includes corresponding Graph/Chart) III-2
Gourmet Coffee: An Insight III-2
Traditional (True) Gourmet Coffee III-2
Premium Gourmet Coffee III-2
Flavored Gourmet Coffee III-2
Decaffeinated Gourmet Coffee III-2
Ready-to-Drink Gourmet Coffee III-3
Factors Affecting the Gourmet Coffee Market III-3
Visible Trends III-4
Tracking Consumption Pattern III-4
Consumption Statistics - Historic Data III-4
Table 42: Coffee Market in the US: Weekly Consumption
Pattern by Age Group (2003-2005) (includes corresponding
Graph/Chart) III-4

Table 43: Coffee Market in the US: Daily Coffee
Consumption by Time and Age (2006) (% of Total Brewers)
(includes corresponding Graph/Chart) III-5
Flavor Dynamics III-5
Competition from Hybrids III-6
Premium Coffee Gives Competition to Instant Coffee III-6
Organic Coffee - On the Demand Curve III-6
Specialty Coffee - A Principal Indulgent Luxury III-6
Table 44: Specialty Coffee Market in the US (2009):
Percentage Breakdown of Sales by Distribution
Channels-Roasters/Retailers, Food, Drug, Mass Specialty
Bean and Cafes/Other (includes corresponding Graph/Chart) III-7

Table 45: Specialty Coffee Market in the US: Number of
Specialty Coffee Units Operating for the Years 2003-2008
(includes corresponding Graph/Chart) III-7
Kona Coffee from the Hawaiian Islands III-7
Leading Coffee Brands III-8
Table 46: US Market for Ground Coffee (2008): Percentage
Breakdown of Value and Volume Sales by Major Brands -
Folgers, Maxwell House, Starbucks, Folgers Coffee House,
Maxwell House Master Blend, Chock Full O' Nuts, Millstone,
Seattle's Best, Eight O'Clock, Yuban and Others (includes
corresponding Graph/Chart) III-8
A Past Perspective III-9
Table 47: US RTD Coffee Market (2005): Percentage
Breakdown of Dollar Sales by Major Brands - Frappuccino,
Starbucks Doubleshot, Wolfgang Puck, Starbucks, Kahlua,
Havana, Caffe D Vita, Mr Brown, Royal Kona and Main St
Cafe (includes corresponding Graph/Chart) III-9

Table 48: US Refrigerated Coffee Market (2005):
Percentage Breakdown of Dollar Sales by Major Brands-
Folgers Jakada, Arizona, Upstate Farms, Royal Kona,
Starbucks, Havana, Mr. Brown and Others(includes
corresponding Graph/Chart) III-9

Table 49: US Instant Coffee Market (2004 and 2005):
Percentage Breakdown by Leading Brands- Folgers, General
Foods International, Taster's Choice Original Blend,
Maxwell House, Private Label, and Others (includes
corresponding Graph/Chart) III-10

Table 50: US Market for Ground Coffee (2004 and 2005):
Percentage Share Breakdown by Leading Producers-Procter and
Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private
Label, Sara Lee Corp. and Others (includes corresponding
Graph/Chart) III-11

Table 51: US Ground Decaffeinated Coffee Market (2004 and
2005): Percentage Share Breakdown by Major Brands-
Folgers, Private Label, Maxwell House, Starbucks, Folgers
Coffee Singles and Others (includes corresponding
Graph/Chart) III-12
Tea Industry - An Overview III-12
Special Tea Sales Power the US Tea Market III-13
Leading Tea Brands - Historic Data III-14
Table 52: US Market for Refrigerated Tea (2007):
Percentage Share Breakdown of Value Sales by leading
vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom
Wonderful, Private Label, WM Bolthouse Farms Inc., Coca
Cola Co., Ferolito Vultaggio and Sons, Milois Tea Co. Inc.,
Wengert's Dairy, Galliker Dairy Co., and Other (includes
corresponding Graph/Chart) III-14

Table 53: US Market for Tea (2006): Percentage Breakdown
by Leading 10 Bag/Loose Tea Brands - Lipton Tea, Bigelow
Tea, Private Label Tea, Celestial Seasonings Tea, Twinings
Tea and Others (includes corresponding Graph/Chart) III-14

Table 54: US Market for Refrigerated Tea (2006):
Percentage Share Breakdown of Value and Volume Sales by
Major Brands- Turkey Hill, Private Label, Red Diamond,
Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss
Premium, Galliker and Others (includes corresponding
Graph/Chart) III-15
Market Leaders III-15
Leading Distribution Channels III-15
Table 55: US Hot Beverages Market (2009): Percentage Share
Breakdown of Volume Sales by Leading Distribution Channels
- Supermarkets/ Hypermarkets Food Stores, Discounters,
Vending and Others(includes corresponding Graph/Chart) III-16
Export-Import Scenario III-16
Table 56: US Coffee Exports (2004-2006) Ranked by
Destination-Canada, Germany, Japan, Singapore, China
(excluding Mongolia), South Korea, Mexico, Italy, United
Kingdom, Hong Kong and Others (In US$ Thousands) (includes
corresponding Graph/Chart) III-17

Table 57: US Tea Exports (2004-2006) Ranked by Destination-
Canada, Japan, Italy, Mexico, Singapore, United Kingdom,
China (excluding Mongolia), Brazil, South Korea, Thailand
and Others (In US$ Thousands) (includes corresponding
Graph/Chart) III-18

Table 58: US Coffee Imports (2004-2006) Ranked by
Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam,
Mexico, Germany, Costa Rica, Peru, Canada and Others (In
US$ Thousands) (includes corresponding Graph/Chart) III-19

Table 59: US Tea Imports (2004-2006) Ranked by Country-
China (excluding Mongolia), Germany, Argentina, India,
United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya
and Others (In US$ Thousands) (includes corresponding
Graph/Chart) III-20
Select Regional Player - Seattle's Best Coffee III-21
B.Market Analytics III-21
a. Volume Analytics III-21
Table 60: US Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-21

Table 61: US Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-22

Table 62: US 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Volume
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-22
b. Dollar Analytics III-23
Table 63: US Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-23

Table 64: US Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-24

Table 65: US 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Dollar
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-24

2. CANADA III-25
A.Market Analysis III-25
On-Trade Channel Witnesses Slowdown III-25
Green Tea Gains Popularity III-25
Leading Players III-25
Table 66: Canadian Hot Beverages Market (2007): Percentage
Share Breakdown of Value Sales by Leading Players -Kraft
Canada Inc, Nestle Canada Inc, Unilever Canada Ltd, Sara
Lee Corp of Canada, Tetley Tea Co, Hain Celestial Group
Inc, Private Label, and Others (includes corresponding
Graph/Chart) III-26
Leading Distribution Channels III-26
Table 67: Canadian Hot Beverages Market (2009): Percentage
Share Breakdown of Retail Volume Sales by Distribution
Channels - Supermarkets/ Hypermarkets, Other Food Stores,
Discounters, Vending, and Others (includes corresponding
Graph/Chart) III-26

Table 68: Canadian Hot Tea Market (2009): Percentage Share
Breakdown by Location of Consumption - Workplace, School,
Hospital, FSR, QSR and Others (includes corresponding
Graph/Chart) III-27
Coffee and Tea Statistics - A Historic Review III-27
By Leading Brands III-27
Table 69: Canadian Coffee Market (2005): Percentage Share
Breakdown of Value Sales by Major Players - Maxwell House,
Nabob, Nescafe,General Foods International, Melitta,
Starbucks, Private Label, and Others (includes
corresponding Graph/Chart) III-27

Table 70: Canadian Tea Market (2005): Percentage Share
Breakdown of Retail Value Sales by Leading Companies
-Tetley, Celestial Seasonings, Twinings, Red Rose, Salada,
Lipton, Private Label, and Others (includes corresponding
Graph/Chart) III-28
By Import and Export Scenario III-29
Table 71: Canadian Coffee Exports (2004-2006) Ranked by
Destination - United States, United Kingdom, Australia,
Japan, New Zealand, South Korea, Czech Republic ,Ireland,
Germany, United Arab Emirates, and Others (In US$
Thousands) III-29

Table 72: Canadian Tea Exports (2004-2006) Ranked by
Destination- United Kingdom, Japan, Ireland, United Arab
Emirates, Singapore, China, Hong Kong, India, Australia,
Sweden and Others (In US$ Thousands) III-29
B.Market Analytics III-30
a. Volume Analytics III-30
Table 73: Canadian Recent Past, Current and Future Analysis

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5 Companies

Company Profiles

Nestle Suisse S.A.

Switzerland

Groupe Danone

France

Nestle S.A.

Switzerland

Keurig Inc.

United States

Starbucks Corp.

United States

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