World Laundry Products Markets

World Laundry Products Markets

This report analyzes the worldwide markets for Laundry Products in Millions of US$. The major product segments analyzed are Detergents (Powder, Liquid, Bar, & Others (includes fabric detergents, hand wash detergents, and tablets), Fabric Softeners (Liquids, & Sheets), Laundry Aids (Bleaches/Pretreaters, & Stain Removers), and Other Laundry Products (includes fabric fresheners and fabric whitener/brightener). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 376 companies including many key and niche players worldwide such as Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel KGaA, The Dial Corp, Kao Corporation., Lion Corporation., LION Corporation Singapore Pte Ltd., Procter & Gamble Co., Reckitt Benckiser PLC, Unilever N.V., and The Clorox Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

NTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definition and Scope of Study I-3
Detergents I-4
Fabric Softeners I-4
Laundry Aids I-4
Other Laundry Products I-4
Fabric Fresheners I-4
Fabric Whitener/Brightener I-4


II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Snapshots II-1
Industry Overview II-1
Competitive Scenario II-2
Powder Laundry Detergents II-2
Table 1: Leading Players in the Global Powder Laundry
Detergents Market (2005): Percentage Breakdown of Value
Sales for Procter & Gamble, Church & Dwight, Unilever,
Colgate-Palmolive, Private Label, and Others (includes
corresponding Graph/Chart) II-2

Table 2: Leading Players in the Global Powder Laundry
Detergents Market (2005): Percentage Breakdown of Volume
Sales for Procter & Gamble, Church & Dwight, Unilever,
Colgate-Palmolive, Private Label, and Others (includes
corresponding Graph/Chart) II-2
Liquid Laundry Detergents II-3
Table 3: Leading Players in the Global Liquid Laundry
Detergents Market (2005): Percentage Breakdown of Value
Sales for Procter & Gamble, Unilever, Church & Dwight,
Colgate-Palmolive, Private Label, and Others (includes
corresponding Graph/Chart) II-3

Table 4: Leading Players in the Global Liquid Laundry
Detergents Market (2005): Percentage Breakdown of Volume
Sales for Procter & Gamble, Church & Dwight, Unilever,
Colgate-Palmolive, Private Label, and Others (includes
corresponding Graph/Chart) II-3
Market Trends II-3
Detergent Makers Turn to Natural Ingredients to Lower
Production Costs II-3
Products Continuously Reformulated II-4
Drive Towards Earth Friendly Compounds II-4
Factors Driving Growth II-4
Green Detergents Address Environmental Issues II-5
Developing Regions Drive Surfactants Growth II-5
Surfactant Producers Haunted by Rising Energy and Feedstock
Costs II-5
Issues Confronting Laundry Products Industry II-5
Biodegradability II-5
Solid Waste II-6
Disposal II-6
Soaps and Detergents Industry: An Overview II-6
Industry Structure II-6
History of Soaps and Detergents II-7
Convenience Needs: One of the Drivers II-7
Research and Development in Soaps and Detergents Industry II-7
UV-Protective Laundry Products II-7
Current & Future Analysis II-8

2. Product Overview II-9
Detergents II-9
Fabric Softeners II-9
Features/Advantages of Fabric Softeners II-9
Formulations of Fabric Softeners II-10
Sheet Softeners II-10
Silicone Technologies for Fabric Softeners II-10
Silicone Technology and Fabric Care II-10
Emphasis on Value Added Products II-11
Rapid Growth in Demand for Fabric Softeners and Bleaches II-11
Laundry Aids II-11
Bleaches II-11
Chlorine Bleach II-11
Oxygen Bleach II-12
Stain Removers II-12
Other Laundry Products II-12
Fabric Fresheners II-12
Fabric Whitener/Brightener II-12
Bluing II-12
Raw Materials Scenario II-12
Surfactants II-12
Market Snapshots II-12
Industry Scenario II-13
Leading Surfactant Producers Worldwide II-13
Linear Alkylbenzene (LAB) II-13
Zeolite II-13
Market Highlights II-14
Sodium Tri-Poly Phosphate II-14
Soda Ash II-14
Protease Enzymes II-14
Evolution of Detergent-Specific Enzymes II-14
Bleaches II-15
Bleaching Agents: The Case for Sodium Carbonate Peroxyhydrate II-15
New Product: Persalt-based Bleaches II-15
Sodium Percarbonates II-15
Packaging II-16
PET and C-PP Making Presence II-16

3. Technological Innovations II-17
Liquid Detergent II-17
Green Frog: Detergent as Health Product II-17
Integrated Washer/Dryer II-17

4. Product Innovations/Introductions II-18
Church and Dwight Launches OxiClean Simple Stain Remover II-18
Kao to Launch New Fabric Care Line II-18
Winning Brands Launches KIND™ II-18
Hotsy Launches New Series of Powder Pack Detergents II-18
Mysore Sales International Relaunches ‘Total’ Detergent Bar II-18
Procter and Gamble Launches Tide 2X Ultra II-19
Novozymes Introduces New Detergents with Enzyme, Mannaway® II-19
Comfort to Reintroduce Comfort Concentrates with Fresh Release
Technology II-19
Surcare to Unveil Concentrated Fabric Conditioner II-19
Procter & Gamble Company to Alter Liquid Detergents Portfolio II-19
Unilever UK Unveils Small & Mighty Laundry Liquid II-19
Tide Introduces Compacted High Efficiency Liquid Laundry
Detergents II-20
Dial Corporation to Introduce Purex Natural Elements through
Purex® II-20
Procter & Gamble Pro Line Lodging Launches Three Stain Removers II-20
Clorox Unveils Clorox Ultimate Care Premium Bleach II-20
Kao to Launch Attack® ALL in Laundry Detergent II-20
Henkel Philippines to Unveil Detergent Bar II-20
Hindustan Lever to Launch Detergent Bar Under Surf Excel Brand II-21
Lion Corporation Releases New Series of Fabric Softeners and
Laundry Detergents II-21
Procter & Gamble to Launch Three New Laundry Products II-21
Tide® to Unveil Tide® Simple Pleasures™ II-21
Cot'nWash Unveils Dropps II-21
SteroKem Launches Kemphos 2001 II-22
Henkel Launches Magikleen Oxy Power II-22
Procter & Gamble Introduces Three New Products II-22
Lion Corporation Launches Liquid Top Laundry Detergent II-22
Procter & Gamble Unveils Tide to Go II-22
Procter & Gamble Unveils Fabric Conditioner II-22
Procter & Gamble Adds Fresh Scent of Febreze to Laundry Products II-23
Procter & Gamble Re-introduces Bold 2in1 II-23
Lever Farberge Renews the Surf Brand II-23
Procter & Gamble Rolls Out New Tide Bar II-23
Reckitt Benckiser Offers New Package for Liquid Detergent II-23
Hindustan Lever Launches Rin Advanced II-23
Hindustan Lever Introduces Powder Detergent for Low-End Consumers II-23
Indian Household and Healthcare Introduces Premium Detergent
Powder, Super Enz II-24
Henkel Launches Mr. White Detergent Bar II-24
Lion Corporation Introduces "Heya Hoshi Top One Pack" II-24
Glo Care Introduces New Laundry Aid, Keep It White II-24
Novazymes Launches Stainzyme II-24
Henkel Relaunches Mr. White II-24
Unilever Thai Trading Reformulates Key Brands II-24
Somerfield and Kwik Expand Laundry Product Line II-24
Lion Corporation Launches New Improved Blue Dia Laundry Detergent II-25
Reckitt Benckiser Introduces Lysol Liquid Sanitizing Laundry
Rinse II-25
Stanley Home Products Rolls Out Wrinkle Out Spray II-25
Huish Detergents Introduces New Stain Remover II-25
Reckitt Benckiser Introduces Cling Free Fabric Softener Sheets II-25
Carrefour Launches New Liquid Laundry Detergent II-25
Colgate-Palmolive Launches Soupline Aromatic Ironing Spray II-25
Pigeon Introduces Fabric Deodorant II-25
Lever Faberge Adds New Fragrance II-26
Novozymes Introduces Advanced Amylase for Liquid Detergents II-26
Procter & Gamble Interamericas Launches Ariel in Argentina II-26
Reckitt Benckiser Expands Spray'n Wash II-26
S.C. Johnson Introduces New Shout Action Gel Laundry Stain
Remover II-26
S.C. Johnson Introduces New Shout Citrus Action Laundry Stain
Remover II-26
Reckitt Benckiser Introduces New Carpet Stain Remover II-26
Reckitt Benckiser Introduces Spray 'n Wash Laundry Stain Remover II-26
S.C. Johnson Introduces New Liquid Stain Remover II-26
Reckitt Benckiser Introduces Stain Remover Called NapiSan II-27
Hindustan Lever Introduces Rin Supreme II-27
Unilever Introduces Snuggle in Mexico II-27
Genencor Introduces PURABRITE™ Mannanase Enzyme II-27
Unilever Introduces New Products II-27
Rhodia Launches Two Soil Release Agents II-27
Uniqema Introduces Washpoint II-27
Unilever Revamps Comfort Fabric Conditioner II-27
Vend-Rite Introduces OxiClean® Multi-Purpose Stain Remover II-27
Procter & Gamble Relaunches Liquid Ariel in Germany II-28
Unilever Home and Personal Care Launches Wisk Tablets II-28
PIDILITE Introduces Ranipal Stain Off II-28
Dylon Launches Fabric Care Super-White Tablets II-28
Procter & Gamble Introduces Ariel Liquitabs in France II-28
Unilever Launches Dual Action Tablet II-28
Country Save Launches Non-Chlorine Bleach II-28
Unilever Introduces Black Velvet Liquid Detergent II-28
Werner & Merz Launches Laundry Detergent with UV Protection to
Clothing II-28
Reckitt Benckiser Launches Finish Powerball 3 in 1 Tablets II-29
Redox Brands Launches Oxydol Liquid Laundry Detergent II-29
Summit Labs Launches Single-Use Detergent Bags II-29
Reckitt Benckiser Launches Spray ‘n Wash Laundry Stain Remover
Spray II-29
Orange Glo Introduces Kaboom All-Purpose Stain Remover Spray II-29
Biotex Launches Black Mainwash Detergent II-29
Kao Corporation Launches Concentrated Laundry Detergent II-29
Aquados Launches Washing Detergent Powder in Scotland II-29
Colgate-Palmolive Launches Fab Sun Shower Fresh Laundry Detergent II-30
Godrej Consumer Products Launches New Fabric Conditioner II-30
Procter & Gamble Launches Ariel Liqui-Tabs II-30
Reckitt Benckiser Launches Two Versions of its Vanish Brand II-30
Lever Faberge Introduces Robijn Capsules II-30

5. Recent Industry Activity II-31
Wipro Acquires Unza II-31
Bidco Uganda to Boost Masese Plant Production Capacity II-31
Lion Corporation to Manufacture Eco-friendly Laundry Detergent
Ingredient II-31
BASF Divests Chemische Fabrik Wibarco to Hansa Chemie
International II-31
Titan Acquires USA Detergents II-32
Henkel Divests Laundry & Home Care Operations II-32
Procter & Gamble Acquires Detergents Brands of Colgate Palmolive II-32
Lion Corporation Invests in Tanjung Langsat Plant II-32
Mentor Partners Acquires Adco II-32
Vestar Capital Partners Signs Agreement with Huish Detergents II-33
Caxton-Iseman Capital Acquires KCP Income Fund II-33
Dalton Investments to Acquire Majority Stake in Nippon Fine
Chemical II-33
VVF Acquires Colgate-Palmolive’s Facility II-33
Karnataka Soaps and Detergents Signs Agreement with Bharat
Petroleum II-33
Lam Soon Hong Kong Group to Extend Business Base in China II-33
Univar Acquires Achimar II-34
Daso Group Signs Contract with Grocers International II-34
Golden Hope Enters into Joint Venture with Cognis
Oleochemicals and Lonkey Industrial II-34
Jyothi Labs to Establish New Plant II-34
Procter & Gamble Hygiene and Healthcare Installs New Unit II-34
Hindustan Lever Installs New Unit II-34
Croda International Acquires Uniqema from ICI II-34
Henkel to Establish Liquid Detergent Plant II-35
Anscott Industries Launches Mother Natural Baby Cleaning Products II-35
Jeyes to Establish New Production Plant II-35
Ficosota Syntez Acquires Ukraine-Based UPP II-35
Lamda Detergent Acquires Makro B II-35
Henkel Hungary to Close Szolnok Detergent Factory II-35
Ecolab Acquires Commercial Laundry Business of Quill
International II-36
Clorox Acquires Bleach Business of Colgate-Palmolive II-36
Church & Dwight to Take Over Orange Glo II-36
EUCODIS Inks Collaboration Agreement with Henkel II-36
Cotton Buds Awarded License by Procter & Gamble II-37
Mukwano Group Acquires Bobby Soap II-37
Condor to Invest in Production of Detergents II-37
Mac-Gray Signs Agreement with Maytag II-37
Henkel Acquires Dial Corp. II-37
KCP Income Fund Acquires Fabric Bleach and Other Businesses
from Garden Valley II-38
Colgate-Palmolive Canada and KCP Enter Agreement II-38
Researchers Gain Patents for Ciba Specialty Chemicals II-38
Reckitt Benckiser Acquires Oxy II-38
Kao Corporation Establishes Joint Venture Company in China II-38
Naked Earth Distributes Stain Remover II-38
BASF Fine Chemicals Engages Univar as Distributor II-39
Firmenich in Joint Venture with Agan Aroma II-39
Unilever Divests Four Home Care Brands to Lehman II-39
Colgate-Palmolive Divests European Washing Powders Business II-39
Unilever Israel Sells Laundry Detergent Range II-39
Natural Choices Establishes New Facility II-39
Solvay Interox Expands Sodium Percarbonate Capacity II-39
KHENKEL Sets Up New Plant II-39
Unilever Enters into Agreement with AOL Time Warner II-40
Tata Chemicals Divests Detergent Business II-40
Unilever Divests Fabric Conditioner Brand II-40
Church & Dwight Acquires USA Detergents II-40
Henkel Acquires Pemos II-40
Genencor Enters into Contract with Procter & Gamble II-40
Persan Establishes Production Facility in Argentina II-41
Hindustan Lever Establishes 30,000 TPA Detergent Plant II-41
Procter & Gamble and Changing Paradigms Sign Licensing Agreement II-41
Procter & Gamble in Association with Stella Cadente II-41
Innovase Teams Up with Procter & Gamble II-41
NALCO Forays into Detergents Sector II-41

6. Focus on Select Global Players II-42
Church & Dwight Co., Inc. (USA) II-42
Colgate-Palmolive Company (USA) II-42
Henkel KGaA (Germany) II-42
The Dial Corporation (USA) II-42
Kao Corporation (Japan) II-43
Lion Corporation (Japan) II-43
LION Corporation Singapore Pte Ltd. (Singapore) II-44
Procter & Gamble Co. (USA) II-44
Reckitt Benckiser Plc (UK) II-44
Unilever N.V. (The Netherlands) II-44
The Clorox Company (USA) II-45

7. Global Market Perspective II-46
Table 5: World Recent Past, Current and Future Analysis for
Laundry Products by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-46

Table 6: World Long-term Projections for Laundry Products by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-47

Table 7: World Historic Review for Laundry Products by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-48

Table 8: World 20-Year Perspective for Laundry Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-49

Table 9: World Recent Past, Current and Future Analysis for
Detergents by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-50

Table 10: World Long-term Projections for Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-51

Table 11: World Historic Review for Detergents by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-52

Table 12: World 20-Year Perspective for Detergents by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-53

Table 13: World Recent Past, Current and Future Analysis for
Detergents by Product Segment - Powder Detergents, Liquid
Detergents, Bar Detergents and Other Detergents Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-54

Table 14: World Long-term Projections for Detergents by
Product Segment - Powder Detergents, Liquid Detergents, Bar
Detergents and Other Detergents Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-54

Table 15: World Historic Review for Detergents by Product
Segment - Powder Detergents, Liquid Detergents, Bar Detergents
and Other Detergents Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) II-55

Table 16: World 20-Year Perspective for Detergents by Product
Segment - Percentage Breakdown of Dollar Sales for Powder
Detergents, Liquid Detergents, Bar Detergents and Other
Detergents Markets for Years 1991, 1997, 2007, and 2010
(includes corresponding Graph/Chart) II-55

Table 17: World Recent Past, Current and Future Analysis for
Powder Detergents by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-56

Table 18: World Long-term Projections for Powder Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-57

Table 19: World Historic Review for Powder Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-58

Table 20: World 20-Year Perspective for Powder Detergents by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-59

Table 21: World Recent Past, Current and Future Analysis for
Liquid Detergents by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-60

Table 22: World Long-term Projections for Liquid Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-61

Table 23: World Historic Review for Liquid Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-62

Table 24: World 20-Year Perspective for Liquid Detergents by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-63

Table 25: World Recent Past, Current and Future Analysis for
Detergent Bars by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-64

Table 26: World Long-term Projections for Detergent Bars by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-65

Table 27: World Historic Review for Detergent Bars by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-66

Table 28: World 20-Year Perspective for Detergent Bars by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-67

Table 29: World Recent Past, Current and Future Analysis for
Other Detergents by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-68

Table 30: World Long-term Projections for Other Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-69

Table 31: World Historic Review for Other Detergents by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-70

Table 32: World 20-Year Perspective for Other Detergents by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-71

Table 33: World Recent Past, Current and Future Analysis for
Fabric Softeners by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-72

Table 34: World Long-term Projections for Fabric Softeners by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-73

Table 35: World Historic Review for Fabric Softeners by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-74

Table 36: World 20-Year Perspective for Fabric Softeners by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-75

Table 37: World Recent Past, Current and Future Analysis for
Fabric Softeners by Product Segment - Liquid Softeners and
Sheet Softeners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-76

Table 38: World Long-term Projections for Fabric Softeners by
Product Segment - Liquid Softeners and Sheet Softeners Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-76

Table 39: World Historic Review for Fabric Softeners by
Product Segment - Liquid Softeners and Sheet Softeners Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-77

Table 40: World 20-Year Perspective for Fabric Softeners by
Product Segment - Percentage Breakdown of Dollar Sales for
Liquid Softeners and Sheet Softeners Markets for Years 1991,
1997, 2007, and 2010 II-77

Table 41: World Recent Past, Current and Future Analysis for
Liquid Fabric Softeners by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-78

Table 42: World Long-term Projections for Liquid Fabric
Softeners by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-79

Table 43: World Historic Review for Liquid Fabric Softeners by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-80

Table 44: World 20-Year Perspective for Liquid Fabric
Softeners by Geographic Region - Percentage Breakdown of
Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 1991, 1997, 2007, and 2010 (includes corresponding
Graph/Chart) II-81

Table 45: World Recent Past, Current and Future Analysis for
Sheet Fabric Softeners by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-82

Table 46: World Long-term Projections for Sheet Fabric
Softeners by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-83

Table 47: World Historic Review for Sheet Fabric Softeners by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-84

Table 48: World 20-Year Perspective for Sheet Fabric Softeners
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991, 1997, 2007, and 2010 (includes corresponding
Graph/Chart) II-85

Table 49: World Recent Past, Current and Future Analysis for
Laundry Aids by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-86

Table 50: World Long-term Projections for Laundry Aids by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-87

Table 51: World Historic Review for Laundry Aids by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-88

Table 52: World 20-Year Perspective for Laundry Aids by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-89

Table 53: World Recent Past, Current and Future Analysis for
Laundry Aids by Product Segment - Bleaches/Pretreaters and
Stain Removers Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-90

Table 54: World Long-term Projections for Laundry Aids by
Product Segment - Bleaches/Pretreaters and Stain Removers
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-90

Table 55: World Historic Review for Laundry Aids by Product
Segment - Bleaches/Pretreaters and Stain Removers Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-91

Table 56: World 20-Year Perspective for Laundry Aids by
Product Segment - Percentage Breakdown of Dollar Sales for
Bleaches/Pretreaters and Stain Removers Markets for Years
1991, 1997, 2007, and 2010 II-91

Table 57: World Recent Past, Current and Future Analysis for
Bleaches/Pretreaters by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-92

Table 58: World Long-term Projections for Bleaches/Pretreaters
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-93

Table 59: World Historic Review for Bleaches/Pretreaters by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-94

Table 60: World 20-Year Perspective for Bleaches/Pretreaters
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991, 1997, 2007, and 2010 (includes corresponding
Graph/Chart) II-95

Table 61: World Recent Past, Current and Future Analysis for
Stain Removers by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-96

Table 62: World Long-term Projections for Stain Removers by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-97

Table 63: World Historic Review for Stain Removers by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-98

Table 64: World 20-Year Perspective for Stain Removers by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007, and 2010 (includes corresponding Graph/Chart) II-99

Table 65: World Recent Past, Current and Future Analysis for
Other Laundry Products by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-100

Table 66: World Long-term Projections for Others Laundry
Products by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-101

Table 67: World Historic Review for Other Laundry Products by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-102

Table 68: World 20-Year Perspective for Other Laundry Products
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991, 1997, 2007, and 2010 (includes corresponding
Graph/Chart) II-103


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Overview III-1
Home Laundry Products Market III-1
Consolidation in the Detergents Market III-2
Rising Raw Material Prices - A Deterrent III-2
Laundry Product Makers Target Hispanics III-2
Laundry Detergent Tablets - Dependent on New Technology Washers III-2
Competitive Scenario III-3
Table 69: Leading Players in the US Laundry Detergents
Market (2005): Percentage Breakdown of Value Sales for
Procter & Gamble, Unilever, Church & Dwight, Henkel,
Colgate-Palmolive, Private Label, and Others (includes
corresponding Graph/Chart) III-3

Table 70: Leading Players in the US Laundry Powder
Detergents Market (2004 & 2005): Percentage Breakdown of
Value Sales for Procter & Gamble, Church & Dwight,
Unilever, Frabica De Jabon LA Corona SA, Colgate-Palmolive,
Private Label, and Others (includes corresponding
Graph/Chart) III-3

Table 71: Leading Players in the US Laundry Liquid
Detergents Market (2004 & 2005): Percentage Breakdown of
Value Sales for Procter & Gamble, Unilever, Henkel, Church
& Dwight, Colgate-Palmolive, Private Label, and Others
(includes corresponding Graph/Chart) III-4

Table 72: Leading Players in the US Fabric Softener Sheets
Market (2004 & 2005): Percentage Breakdown of Value Sales
for Procter & Gamble, Unilever, Church & Dwight, Reckitt
Benckiser, Colgate-Palmolive, Private Label, and Others
(includes corresponding Graph/Chart) III-4
Leading Brands III-5
Table 73: Leading Brands in the US Laundry Detergents
Market (2006): Sales in US$ Million for Tide Liquid, Tide
Powder, All Liquid, Purex Liquid, Gain Liquid, Arm & Hammer
Liquid, Xtra Liquid, Gain Powder, Cheer Liquid, and Wisk
Liquid (includes corresponding Graph/Chart) III-5

Table 74: Leading Brands in the US Laundry Powder
Detergents Market (2003 & 2004): Percentage Breakdown of
Value Sales for Tide, Gain, Arm & Hammer, Cheer, Surf,
Private Label, and Others (includes corresponding
Graph/Chart) III-5

Table 75: Leading Brands in the US Laundry Liquid
Detergents Market (2003 & 2004): Percentage Breakdown of
Value Sales for Tide, Gain, Cheer, Era, Dreft, Private
Label, and Others (includes corresponding Graph/Chart) III-6

Table 76: Leading Brands in the US Fabric Softener Sheets
Market (2003 & 2004): Percentage Breakdown of Value Sales
for Bounce, Snuggle, Downy, Arm & Hammer, All, Private
Label, and Others (includes corresponding Graph/Chart) III-6
Imports & Exports III-7
Table 77: Surface-active Preparations, Washing, and
Cleaning Preparations including Detergents in the US Market
(2005 & 2006): Imports in US$ Million by Country - Mexico,
Canada, China, UK, Germany and Others (includes
corresponding Graph/Chart) III-7

Table 78: Surface-active Preparations, Washing, and
Cleaning Preparations including Detergents in the US Market
(2005 & 2006): Exports in US$ Million by Country - Canada,
Russia, Japan, Mexico, Netherlands, and Others (includes
corresponding Graph/Chart) III-7
Production III-8
Table 79: Leading Brands in the US Laundry Market (2006):
Production in Million Units for Tide, All, Purex, Gain,
Xtra, Arm & Hammer, Cheer, Wisk, Era, Dreft, and Private
Label (includes corresponding Graph/Chart) III-8
Laundry Market in the Recent Past III-8
Table 80: Private Label Laundry Supplies Market in the US
(2001): Percentage Breakdown of Value Sales for Food
Stores, Drug Stores, and Discount Stores by Product Segment
- Liquid Laundry Detergent, Powder Laundry Detergent,
Fabric Softener Liquid, Fabric Softener Sheets, and Liquid
Bleach (includes corresponding Graph/Chart) III-8

Table 81: Fabric Softeners Market in the US (2001):
Percentage Breakdown of Sales by Retail Channel - Food
Stores, Mass Merchandisers, and Drug Stores (includes
corresponding Graph/Chart) III-9

Table 82: Laundry/Ironing Aids Market in the US (2001):
Percentage Breakdown of Sales by Retail Channel - Mass
Merchandisers, Food Stores, and Drug Stores (includes
corresponding Graph/Chart) III-9
Product Launches/Developments III-9
Strategic Corporate Developments III-14
Key Players III-17
Church & Dwight Co., Inc. III-17
Colgate-Palmolive Company III-18
Huish Detergents, Inc. III-18
Procter & Gamble Co. III-18
The Clorox Company III-19
The Dial Corporation III-19
B.Market Analytics III-20
Table 83: US Recent Past, Current and Future Analysis for
Laundry Products by Product Group/Segment - Detergents
(Powder, Liquid, Bar, and Other Detergents), Fabric
Softeners (Liquid and Sheets), Laundry Aids (Bleaches/
Pretreaters and Stain Removers), and Other Laundry Products
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-20

Table 84: US Long-term Projections for Laundry Products by
Product Group/Segment - Detergents (Powder, Liquid, Bar, and
Other Detergents), Fabric Softeners (Liquid and Sheets),
Laundry Aids (Bleaches/Pretreaters and Stain Removers), and
Other Laundry Products Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-21

Table 85: US Historic Review for Laundry Products by Product
Group/Segment - Detergents (Powder, Liquid, Bar, and Other
Detergents), Fabric Softeners (Liquid and Sheets), Laundry
Aids (Bleaches/Pretreaters and Stain Removers), and Other
Laundry Products Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-22

Table 86: US 20-Year Perspective for Laundry Products by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Detergents (Powder, Liquid, Bar, and Other Detergents),
Fabric Softeners (Liquid and Sheets), Laundry Aids
(Bleaches/Pretreaters and Stain Removers), and Other Laundry
Products Markets for Years 1991, 1997, 2007, and 2010
(includes corresponding Graph/Chart) III-23

2. Canada III-24
A.Market Analysis III-24
Current & Future Analysis III-24
Imports & Exports III-24
Table 87: Surface-active Preparations, Washing, and
Cleaning Preparations including Detergents in Canada (2005
& 2006): Imports in US$ ‘000 by Country - USA, China, UK,
Germany, Ireland, and Others III-24

Table 88: Surface-active Preparations, Washing, and
Cleaning Preparations including Detergents in Canada (2005
& 2006): Exports in US$ ‘000 by Country - USA, Japan,
Belgium, Germany, Hong Kong, and Others III-24
Strategic Corporate Development III-25
B.Market Analytics III-25
Table 89: Canadian Recent Past, Current and Future Analysis
for Laundry Products by Product Group/Segment - Detergents
(Powder, Liquid, Bar, and Other Detergents), Fabric
Softeners (Liquid and Sheets), Laundry Aids (Bleaches/
Pretreaters and Stain Removers), and Other Laundry Products
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-25

Table 90: Canadian Long-term Projections for Laundry
Products by Product Group/Segment - Detergents (Powder,
Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid
and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain
Removers), and Other Laundry Products Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-26

Table 91: Canadian Historic Review for Laundry Products by
Product Group/Segment - Detergents (Powder, Liquid, Bar, and
Other Detergents), Fabric Softeners (Liquid and Sheets),
Laundry Aids (Bleaches/Pretreaters and Stain Removers), and
Other Laundry Products Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-27

Table 92: Canadian 20-Year Perspective for Laundry Products
by Product Group/Segment - Percentage Breakdown of Dollar
Sales for Detergents (Powder, Liquid, Bar, and Other
Detergents), Fabric Softeners (Liquid and Sheets), Laundry
Aids (Bleaches/Pretreaters and Stain Removers), and Other
Laundry Products Markets for Years 1991, 1997, 2007, and
2010 (includes corresponding Graph/Chart) III-28

3. Japan III-29
A.Market Analysis III-29
Current & Future Analysis III-29
Competitive Scenario III-29
Table 93: Leading Players in the Japanese Laundry
Detergents Market (2004 & 2005): Percentage Breakdown of
Value Sales for Kao, Lion, Procter & Gamble Far East, and
Others (includes corresponding Graph/Chart) III-29

Table 94: Leading Players in the Japanese Powder Detergents
Market (2004 & 2005): Percentage Breakdown of Value Sales
for Kao, Lion, Procter & Gamble Far East, and Others
(includes corresponding Graph/Chart) III-30

Table 95: Leading Players in the Japanese Liquid Detergents
Market (2004 & 2005): Percentage Breakdown of Value Sales
for Procter & Gamble Far East, Kao, Lion, and Others
(includes corresponding Graph/Chart) III-30

Table 96: Leading Players in the Japanese Fabric Softeners
Market (2004 & 2005): Percentage Breakdown of Value Sales
for Kao, Lion, Procter & Gamble Far East, and Others
(includes corresponding Graph/Chart) III-31
Technological Advancements III-31
Product Launches/Developments III-31
Strategic Corporate Developments III-33
Key Players III-33
Kao Corporation III-33
Lion Corporation III-33
B.Market Analytics III-34
Table 97: Japanese Recent Past, Current and Future Analysis
for Laundry Products by Product Group/Segment - Detergents
(Powder, Liquid, Bar, and Other Detergents), Fabric
Softeners (Liquid and Sheets), Laundry Aids (Bleaches/
Pretreaters and Stain Removers), and Other Laundry Products
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-34

Table 98: Japanese Long-term Projections for Laundry
Products by Product Group/Segment - Detergents (Powder,
Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid
and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain
Removers), and Other Laundry Products Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-35

Table 99: Japanese Historic Review for Laundry Products by
Product Group/Segment - Detergents (Powder, Liquid, Bar, and
Other Detergents), Fabric Softeners (Liquid and Sheets),
Laundry Aids (Bleaches/Pretreaters and Stain Removers), and
Other Laundry Products Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-36

Table 100: Japanese 20-Year Perspective for Laundry Products
by Product Group/Segment - Percentage Breakdown of Dollar
Sales for Detergents (Powder, Liquid, Bar, and Other
Detergents), Fabric Softeners (Liquid and Sheets), Laundry
Aids (Bleaches/Pretreaters and Stain Removers), and Other
Laundry Products Markets for Years 1991, 1997, 2007, and
2010 (includes corresponding Graph/Chart) III-37

4. Europe III-38
A.Market Analysis III-38
Current & F