Global Internet Protocol Television (iPTV) Industry

  • April 2012
  • -
  • Global Industry Analysts
  • -
  • 830 pages

This report analyzes the worldwide markets for Internet Protocol Television (iPTV) in Millions of Subscribers and US$ Million. The global market is analyzed by the following Systems: Set-Top Boxes, Access Systems, Video Headend Equipment, Video-on-Demand, Middleware, Content Protection, and System Integration. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a five-year historic analysis is provided for these markets. The report profiles 130 companies including Key iPTV Carriers/Operators such as AT&T Inc., Belgacom, Bell Canada Enterprise Inc, BT Group plc, China Telecom Corporation Limited, Comcast Corporation, Deutsche Telekom AG, FastWeb TV, France Telecom SA, PCCW Limited, CenturyLink, Inc., Telecom Italia SpA, and Verizon Communications Inc. The report also profiles key iPTV Vendors/System Providers including Alcatel-Lucent SA, Cisco Systems, Inc, ECI Telecom Ltd, Entone, Inc, Envivio, Inc, Microsoft Corporation, Motorola Inc., NEC Corporation, Orca Interactive Ltd., Sprint Nextel Corporation, Widevine Technologies, Inc., and Viaccess S.A. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Set-top boxes I-4
Access Systems I-4
Video Head-Ends I-4
VoD Server I-4
Middleware I-4
Content Protection/Content Aggregation Systems I-5
System Integration Devices I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
iPTV - A Multi-Disciplinary Technology II-2
iPTV: A Transversal Revolution II-2
iPTV and the Promises II-3
iPTV - Bringing Enduring Transformations II-4
Self-Care Channels II-4
Cross-Platform Integration II-4
Content Management II-4
Back-Office Systems II-5
Others II-5
iPTV Rises Above Web-based Streaming and Cable TV II-5
The Rising Global Profile of the iPTV Market II-6
Underlying Factors for iPTV Uptake II-7
Stimulating Factors II-7
Inhibiting Factors II-7
Market Scenario II-8
Impact of the 2007-2009 Recession in Retrospect II-8
Outlook II-8
Strategies for iPTV Companies to Grow II-9
Why Telcos Need to Adopt iPTV II-9
Telcos Need to Learn Content Management and Back Office
Functions II-10
Cable Operators Embracing iPTV II-11
Broadband Network - The Platform for iPTV II-11
Next Generation TV is Here II-11

2. NOTEWORTHY MARKET DRIVERS, TRENDS and ISSUES II-12
Market Drivers II-12
The Recent Convergence Wave II-12
Factors Driving Convergence II-12
Tough Market Environment II-12
Changing Customer Behavior and Expectations II-12
Deregulation and Intense Competition II-13
Technological Advancements II-13
Expanding IP Networks II-13
Market Demand for Data Services II-14
Various Dimensions of Convergence II-14
Convergence of Telecommunication Networks II-14
Convergence of Equipment II-14
Media and Content Convergence II-14
Convergence of Pricing and Tariff Models II-14
Convergence of Services and Applications II-14
Convergence of Industries II-15
Other Market Drivers II-15
Trends and Issues II-15
Consolidation - Order of the Day II-15
Momentum Rests in Asian and European Markets II-16
Demand for Greater Connectivity Drives the Market II-16
Infrastructure Constraints Before iPTV Commercialization II-16
Market Calls for Huge Capital Investment II-17
Technological Developments to Improve the Services II-17
Fragmented Market Affects Growth Opportunities II-17
Legislations to Play Vital Role in Shaping Up of Market II-18
Product Differentiation - A Time Tested Strategy II-18
iPTV Equipment Market Better Placed than Service Sector II-18
Test Vendors Growing through Opportunities II-19
Content on Demand Catalyzes iPTV Growth II-19
Personalized Advertising - To Fetch Substantial Revenue II-19
Value-Added Services - A Must to Beat Competition II-19
iPTV Over Satellite - An Emerging Niche Market II-20
Satellite Technology Displays Potential Opportunities II-20
Telcos Favoring DSL Network II-21
iPTV over ADSL - An Advanced Option II-21
Integration and Interoperability to Define Competitiveness II-21
International VoD Market Expands II-21
Customization of iPTV Services based on the User Requirements II-22
Efficient Data Transfer - Another Prominent Issue II-22
DTT - A Competing and Complementing Technology for iPTV II-22
iPTV-Video Market II-23

3. MARKET DYNAMICS II-24
Market Participants II-24
Service Providers II-24
Telecom Operators II-24
Opportunities and Challenges Before Telcos II-24
Telcos Face Technical Problems II-25
Cable Network Operators II-26
Operators - Competing for Market Share II-26
Broadcasters II-26
Media and Entertainment Companies II-27
Information Technology (IT) Companies II-27
Consumer Electronics Producers II-27
Telcos and Cable Operators - Enraged Competitors II-27
Table 1: Global iPTV Market (2010): Percentage Share
Breakdown of Number of Subscribers by Leading iPTV Operators
(includes corresponding Graph/Chart) II-28
Positive Outlook for Telecom Carriers II-28
Challenges Ahead II-29
Issues to be Addressed II-29
Vital Factors for Business Success II-30
The Right Content II-30
Top Quality Services II-30
Convenience and Optimistic User Experience II-30
Security II-30
Economy of Set-top boxes II-31
Cost Control II-31
Interactivity II-31
Business Model for iPTV II-32
Role of Business Model II-32
Underlying Factors II-32
Types of Business Model II-33
Virtual Video Store Model II-33
Enhanced Television Provider (iPTV/VoD) Model II-34
Value-Added Internet Service Provider (VA-ISP) Model II-34
Triple-Play Model II-35
Pricing Models Used by iPTV/VoD Service Providers II-35
Emerging Marketplace for System Providers (OEMs) II-36
System Integration and Professional Services II-36
Test Equipment Suppliers Need to Offer Interoperable End-to-
End Solutions II-37
Market Remains Fragmented II-37
Table 2: Global IPTV Middleware Market (2010): Percentage
Market Share Breakdown of Leading Players (includes
corresponding Graph/Chart) II-37

4. PRODUCT OVERVIEW II-38
iPTV - An Advanced Broadband Service II-38
VoD Offerings II-38
iPTV/VoD Service Elements II-39
TV Service II-39
VoD II-39
PVR and NPVR II-39
EPG II-39
Information Services II-39
Interactive TV II-40
Interactive Applications II-40
Broadband Applications II-40
Important Factors for Offering VoD Services II-40
Client-Server iPTV Middleware Applications Platform II-40
Effective Service Mix II-40
Type of Set-top Box II-40
Networking Infrastructure II-41
Video Decoding/Encoding Format II-41
Customer Value Proposition II-41
iPTV Value Proposition II-41
VoD Value Proposition II-41
Interactive TV Value Proposition II-42
Triple-Play Value Proposition II-42
Home Networking Technologies II-42
Physical Layer Technologies II-42
DSL and FTTH - Duo For Deploying iPTV II-43
Video Compression Technologies II-43
Equipment/Components/Sub-Systems of iPTV II-44
Set-Top Boxes II-44
Access Systems II-44
Video Head-Ends II-44
VoD Server II-44
Middleware II-44
Content Protection/Content Aggregation Systems II-44
System Integration Devices II-44

5. END-USE ANALYSIS II-45
Residential Subscribers II-45
TV-Centric or PC-Centric II-45
Closed Customer-Base or Open Customer-Base II-45
Segment Granularity II-46
Institutional Subscribers II-46

6. PRODUCT/SERVICE INTRODUCTIONS II-47
Optibase Launches FITIS IPTV System II-47
Sibirtelecom Unveils IPTV Player service II-47
Saudi Telecom Rolls Out InVision II-47
Visioneering Introduces New IPTV Set Top Box II-47
Telkom Indonesia to Introduce IPTV Services II-48
Saigon Post and Telecommunications Introduces New IPTV Service II-48
SemiDevices Launches New Set Top Box Design II-48
NetUP Unveils New Model of IPTV Middleware II-48
MAXIS to Soft Launch IPTV Services II-48
Verizon to Launch FiOS IPTV Service II-49
RCom to Introduce IPTV Service in Mumbai and Delhi II-49
Allo Communications Introduces Fiber TV Service II-49
Telekom Srbija Expands Open ITV II-49
Alcatel-Lucent Unveils IPTV Solution II-50
TV Cultura to Launch IPTV Service II-50
Microsoft Introduces Mediaroom Anytime II-50
FyreTV Launches BoXXX II-51
IPTV Americas Introduces IPTV Satellite distribution through
NSS-806 of SES II-51
NeuLion Launches iPTV HD TV Box II-52
AccessKey IP to Launch IP Set Top Box II-52
Bharti Airtel Introduces Airtel digital TV Interactive II-53
TEO Introduces Interactive GALA for Business Service II-53
Smart Digivision and BSNL Introduce IPTV Services II-53
Veoh Networks Introduces Veoh Video Compass II-54
Essense Hospitality Provides IPTV Solutions II-54
Amino Introduces A532 IPTV PVR II-55
Microsoft Unveils Microsoft Mediaroom with Virtualization II-55
ACT Television Unveils ACT IPTV in Bangalore II-55
PCCW Unveils Now TV II-56
Romtelecom Unveils Dolce Interactiv II-56
T-Home Introduces Entertain Pur II-56
180Squared and MBO Video Jointly Unveil Cirrus Managed Cloud
Solutions II-56
Amino Communications Introduces New IPTV STB II-57
Global Digital Broadcast and Philips Electronics Launch New
IPTV Service and Set II-57
Vietnam Post and Telecommunications Group Rolls Out MyTV Service II-57
Airtel Unveils Magic@Home Freedom IPTV Service II-57
Netgem Launches NetgemTV II-58
KT Introduces Skylife IPTV Bundle II-58
Twingo Telecom Rolls Out New IPTV Services II-58
Du Unveils New Du TV+ IPTV Service II-58
VTX Telecom Introduces IPTV Service II-59
MultiChoice to Launch IPTV Service II-59
Exterity Introduces IPTV Encoder II-59
Telstra to Roll Out New IPTV Service II-59
VimpelCom Unveils Beeline IPTV Platform II-60
Viasat Introduces New Over-the-top Hybrid-IPTV Video-on-demand
Service II-60
Ukrtelekom Introduces IPTV Service II-60
Kazakhtelecom Introduces ‘ID TV' Interactive IPTV Service in
Astana II-60
Compania Dominicana de Telefonos Launches IPTV Offering in
Dominican Republic II-60
Moscow City Telephone Network Introduces IPTV Services II-61
Posdata to Introduce IPTV Services in US with andTV Communications II-61
Antel to Introduce IPTV Services in Uruguay II-61
ATandT Introduces IPTV U-verse Service in Alabama II-61
Bharti Airtel to Launch IPTV Services in India II-62
Solutionpark Introduces ‘Wilmaaa.com' IPTV Service II-62

7. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-63
Cybermesh Offers the Integration of IPTV and Mesh Network
Technologies II-63
enCentro Unveils Novel, Economical and Scalable IPTV
Transcoding Solution II-63
TV-Desi and Jump TV Unveil New IPTV Service II-63
Minerva Networks and Entone Unveil Premier Whole-home DVR
Solution II-64
Cisco Introduces Digital Media System with New Technology
Advancements II-64
NEC to Unveil Next Generation Network Oriented Solutions II-65
Nokia Siemens Networks Unveils Home Entertainment Release 3.0 II-65
YouSee Unveils New Web TV System II-66
Microsoft Unveils DVR Anywhere II-66
Motorola Introduces IPTV Services Suite II-66
Fastweb Collaborates with WBITD to Introduce Warner TV II-67
KT-NHN Introduces ®Naver Portal service and NHN ®real-time
search on Mega TV II-68
Microsoft to Introduce Novel Solutions for Digital Content
Life Cycle II-68
Microsoft Launches Advanced Advertising Platform II-69
Thomson Unveils New Modules to Deliver Push Video on Demand
Solution for Hybrid Networks II-69
UTStarcom Introduces IPTV Set-Top-Boxes with eZiText
Predictive Text Solution of Zi II-70
Canby Telcom Unveils HD Offering II-70
Comarch Unveils IPTV Solution II-71
Comstar-Ukraine Unveils IPTV service II-71
MTS Allstream to Launch High-Speed IPTV and Internet Services II-72
CCTV Introduces IPTV Service II-72
Transvideo Introduces i-Box/2000-C IPTV Set-Top-Box II-72
XAVi Technologies Introduces Pisces®111 IP-STB II-73
BSNL Introduces IPTV Services II-73
China Telecom to Introduce Mobile IPTV Service II-73
Optima Telekom to Introduce IPTV Services II-74
Boxer to Launch IPTV Services II-74
Latens Unveils ECO 4.0 IPTV Middleware II-74
OTE Group Launches Cnn-x TV (IPTV) II-74
Aksh Optifibre and BSNL Introduce Icontrol IPTV Service II-75
Smart Telecom to Soft Launch IPTV Services II-75
Andinatel to Introduce IPTV II-75
UNE-EPM to Launch IPTV Systems II-76
BH Telecom to Introduce IPTV Services and 3.5G Mobile II-76
Tilgin Launches Full Service Routing System II-76
BSNL to Introduce IPTV Services in Punjab II-76
Ericsson Develops IMS Integrated IPTVE Middleware II-76
Orange France to Launch Free TV Channels and Pay-TV Options II-77
Bouygues Telecom to Introduce ADSL Broadband TV Service II-77
Ekioh Rolls Out Inuk Networks Freewire IPTV Service II-77
Empresa de Telecomunicaciones de Bogotá to Launch IPTV in
Columbia II-78
IBM Introduces Advanced Version of IBM Tivoli Netcool Service
Quality Manager II-78
Jungo Launches OpenRG Residential Gateway II-78
Amino Communications Introduces AmiNET130M II-78
Sri Lanka Telecom Introduces IPTV Broadcasting Services II-79

8. RECENT INDUSTRY ACTIVITY II-80
Google Plans to Acquire Motorola Mobility II-80
CenturyLink Acquires Qwest Communications II-80
The Reliance Communications Takes Over Digicable II-80
Tres Estrellas Enterprises Inks Agreement with IN Media II-80
Telus Provides Access to Optik TV Service via Microsoft Xbox 360 II-81
The Instituto Costarricense de Electricidad Receives Approval
from The Contraloría General de la República II-81
Telekom Malaysia and Content Providers Ink Agreements II-81
Aksh Optifibre to Expand Services in Punjab II-82
Redtone International to Invest in Existing Corporate
Broadband and IPTV Offers II-82
Openv.com to Enter in Joint Venture with China Digital TV
Holding and State-run Enterprise II-82
Global Online Television and Egnyte Ink Agreement II-82
Aksh Optifibre to Expand Network and Offerings II-83
Chunghwa Telecom to Collaborate with Taiwan Netmovie II-83
Comstar-UTS Acquires Remaining Stake in Comstar-Direct II-83
MyStarU.com Signs LoI to Purchase China IPTV Industry Park
Holdings II-83
Audiovisuel Exterieur de la France Inks Strategic Global
Partnership Agreement with Orange II-84
LG Dacom Chooses JDSU's NetCompleteTM to Support Deployment of
IPTV II-84
CDNetworks Enters into Partnership with Widevine Technologies II-85
Exterity Enters into Partnership with SecureMedia II-85
Bouygues Telecom Deploys Video Content Authority System of
Verimatrix II-86
Net Insight Provides Nimbra Platform for IPTV Virtual Head-End
Network II-86
DivX Certifies IPTV Set-Top Box of Advanced Digital Broadcast II-87
Broadcom Integrates Video Chipset and Wi-Fi® Platforms II-87
CSI Digital Enters into Partnership with Power and Telephone Supply II-88
Thomson to Divest Grass Valley Unit II-88
Globecast to Provide Transmission Services to Zcom Networks II-88
Wind, Fastweb and Telecom Italia Form Associazione Italiana
degli operatori IPTV II-89
Entone Collaborates with Edgeware II-89
Accedo Broadband and UNE EPM Telecommunications Ink Agreement II-90
Emery Telcom Launches IPTV Services II-90
Xinhua News Agency and China Telecom Partner for IPTV service II-90
Motorola and BitBand Ink Agreement II-91
Walt Disney Television and Fastweb Ink Agreement II-91
Farmers Telephone Selects Motorola's IPTV Deployment Service II-91
SoftAtHome Enters in Collaboration with Endavo Media II-91
InfoValue Computing Introduces IPTV Service for WIMAX Users II-92
Swisscom Hospitality Services Deploys IPTV Service at Hilton
Frankfurt II-92
Orca Interactive Enters into Partnership with AirTies II-92
NBA China Partners with BesTV II-92
Sky Inked Agreement with Fetch TV II-92
UTStarcom Sets up Center of Excellence and IPTV Technology Center II-93
DivX Signs Licensing Agreement with Motorola II-93
SunTec Business Solutions and SeaChange International Ink
Agreement II-93
Altibox Signs Agreement with DVR Digital Broadcast II-93
Five Inks Agreement with Sony II-93
IPTV Americas Partners with Super Cable II-94
SFR Inks Licensing Agreement with Netgem II-94
NRTC Invests in Avail Media II-94
Canal Digital Sweden Enters into Partnership with Ownit II-94
Smart Digvision Private Limited Partners with BSNL and MTNL II-94
Rosari and Anevia Install IPTV at Hotel International and Terminus II-95
Turk Telekom Installs Verimatrix VCAS Over IPTV Platform II-95
Iskon Internet Sets Up Edgeware's Orbit-2X Server Platform II-95
Keisense and DiviNet Access Technologies LimitedIntegrate
Interactive TV Platform II-95
SureWest Communications to Install Mediaroom IPTV Platform II-96
Orca Interactive and Mariner Enter into Global Alliance II-96
KIT digital Purchases Operating Assets of Narrowstep II-96
Vodafone Group to Establish New Global RandD Centre in Germany II-97
Kalimat Telecom and PCCW Ink Deal II-97
Mariner Enters into Partnership Agreement with Endurance
Technology II-97
Goldbach Media to Purchase 50% Stake in Gartenhof Media II-97
Permira Newcos and News Corporation Privatize NDS II-98

9. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-99
Cisco to Take Over DiviTech II-99
Future Quest Corporation Changes Name to InterVision Network
Corporation II-99
Amino Takes Over Tilgin II-99
KT to Invest in IPTV II-100
Journal Broadcast Group Signs Agreement with Banks-Boise II-100
Sinclair Broadcast Group to Buy WTVR-TV II-100
Carma Broadcasting Signs Agreement to Purchase WRLH-TV II-100
Global TV Network Takes Over IPTV Entertainment Network II-101
Logica Holdings Buys Dolphin Digital Media II-101
OnStream Media Enters into Agreement with Narrowstep II-101
Fortune Market Media Snaps Up Skee TV II-101
Falcon Broadband Signs Letter of Intent with Prime Time
Communications II-101
GestevisionTelecinco Buys minority Stake in Caribevision II-101
MVS Comunicaciones and EchoStar Create Joint Venture II-101
Orca Interactive Partners with Yuxing II-102
SaskTel International and Mariner Form Strategic Partnership II-102
Motorola Signs Agreement with Deutsche Telekom II-102
Orbit E-Commerce to Buy NexTube II-102
HaiVision Enters into Partnership with Video Furnace II-102
USTelematics Signs Agreement with American Wireless II-102
Orbit E-Commerce to Form JV with HangZhou ZhengYuan Software
Technology II-103
SK Telecom Signs Memorandum of Understanding with Shanghai
Media Group II-103
Tech Mahindra Enters into Agreement with Microsoft II-103
KIT Digital Signs Agreement with Kamera Content II-103
Onstream Media and Narrowstep Enter into Agreement II-103
ROK Entertainment Buys Jalipo Media Limited II-104
NXP Semiconductors to Purchase Operations of Contexant Systems II-104
KidsCo Signs Agreement with hanaTV II-104
Viaccess to Purchase Orca Interactive II-104
Star India Signs Agreement with Digital Entertainment Networks II-104
Tongfang to Acquire IPTV Companies II-105
Goldstone Technologies to Introduce IPTV Services II-105
Daum Communications, Microsoft, and Celrun to Establish Joint
Venture II-105
Microsoft and Broadcom Enter into Partnership II-105
CEIT to Take Over Telindus II-105
BCC Company and Orca Interactive Enter into a Distribution
Agreement for Wholesale IPTV II-105
Orca Interactive to Expand into Asia-Pacific II-106
Alcatel-Lucent Acquires Motive II-106
Alcatel-Lucent Enters into Partnership with Edgeware II-106
Alcatel-Lucent to Enter into Collaboration with SpeedCast II-107
ATandT Expands into New Markets II-107
Cisco Systems inks Agreement with Tiscali II-107
Cisco Acquires Pure Networks II-108
Comcast Enters into Collaboration with Intel II-108
Comcast Forms Alliance with Metro-Goldwyn-Mayer Studios to
Introduce Impact II-109
Insight Communications and Comcast Conclude Insight Midwest
Partnership Agreement II-109
Microsoft Mediaroom Interoperability and Qualification Lab
Qualifies 4Caster C4 Encoder of Envivio II-109
NEC Corporation to Launch Full-Scale IPTV Business II-110
Espial® Acquires Kasenna II-110
Espial® and Motorola Inks Software License and Distribution
Agreement II-111
Espial® Inks Reseller Agreement with Major NEV II-111
Sagem Communications, Orange and Thomson Combine Forces to
Form a JV II-111
IneoQuest and Agilent Joins Microsoft as IPTV QoS Solution
Providers II-112
HP, 180Squared and Tech Mahindra Joins Microsoft as Systems
Integration Partners II-113
Sigma Designs Collaborates with Microsoft II-113
MTS Allstream Collaborates with Alcatel-Lucent and Microsoft
to Launch Advanced High-speed Internet and TV Services II-114
Microsoft Partners with BT Vision to Introduce Advanced TV
Service with Xbox 360 II-115
Disney-ABC International Television Signs Agreement with now
TV to Offer US Network Series Service II-115
PCCW, Telekomunikasi Indonesia and Indonusa Telemedia
Collaborates to Introduce IPTV Services in Indonesia II-116
Widevine Technologies and IBM Assist Skynet to Provide High-
Quality TV Content II-116
Incited Media Enters into Technology Partnership with Widevine
to Provide Secure Live Multiplatform Content II-117
Widevine Enters into Partnership with Origin Digital to Supply
Secure Content Delivery Platform II-117
Widevine Enters into Partnership with Move Networks for
Delivery of Video Content for Foremost Broadcast Networks II-118
UTStarcom Inks Agreement with Best Tone Information to
Establish Video Information Distribution Network II-118
UTStarcom Inks Agreement to Divest Its Mobile Solutions
Business Unit II-119
Viaccess Inks Partnership Agreement with C-NET II-119
Hanaro Telecom Renamed SK Broadband II-119
MTG and Viasat Ink Agreement for Telia IPTV II-119
Appear TV Collaborates with HFC Technics II-120
Even Technologies Successfully Concludes First Phase of IPTV
System Testing II-120
Disney -ABC International Television Enters Into Deal with
Chunghwa Telecom II-121
GE Enters Into JV with Tatung Company II-121
Motorola and Verimatrix Enters into Reseller Agreement II-121
KIT digital and WebAlive Sign Distribution Agreement II-122
Latens Enters Into Partnership with ZyXEL Communications II-122
Pioneer Telephone Deploys VCAS® for IPTV Services II-123
China Telecom Establishes RandD Lab II-123
China Netcom to Expand IPTV trials II-124
Nordija and Tilgin Collaborate to Provide HD IPTV solution to
TRE-FOR II-124
ADB Selects STRONG GROUP as Distribution Partner II-124
Ericsson and Sonaecom Ink an Agreement II-125
Amino Communications Inks Global Cooperation Agreement with
Ericsson II-125
Motorola and PrimaCom Enter IPTV Cooperation II-126
Mirifice Partners with Comstar and Amino II-126
Tilgin and Nokia Siemens Networks Ink Cooperation Agreement II-126
Unión Electrica Deploys VCASTM for IPTV II-126
Morega Systems Enters into Partnership with ViXS Systems II-127
SK Broadband Deploys TANDBERG TV IPTV Head-End II-127
Tiscali to End IPTV Service Operations in Italy II-128
StreamGuys Delivers Content for ABS-CBN IPTV Service II-128
Global Village Telecom to Introduce IPTV Pilot Trials II-128

10. FOCUS ON SELECT GLOBAL PLAYERS II-129
Key iPTV Carriers/Operators II-129
ATandT Inc (USA) II-129
Belgacom (Belgium) II-129
Bell Canada Enterprise Inc (Canada) II-129
BT Group plc (UK) II-129
China Telecom Corporation Limited (China) II-130
Comcast Corporation (USA) II-130
Deutsche Telekom AG (Germany) II-130
FastWeb TV (Italy) II-131
France Telecom SA (France) II-131
PCCW Limited (Hong Kong) II-131
CenturyLink, Inc. (USA) II-132
Telecom Italia SpA (Italy) II-132
Verizon Communications Inc (USA) II-132
Key iPTV Vendors/System Providers II-133
Alcatel-Lucent SA (France) II-133
Cisco Systems, Inc (USA) II-133
ECI Telecom Ltd (Israel) II-133
Entone, Inc (USA) II-134
Envivio, Inc (USA) II-134
Microsoft Corporation (USA) II-134
Motorola Mobility, Inc. (USA) II-134
NEC Corporation (Japan) II-135
Orca Interactive Ltd. (Israel) II-135
Sprint Nextel Corporation (USA) II-135
Widevine Technologies, Inc. (USA) II-136
Viaccess S.A. (France) II-136

11. GLOBAL MARKET PERSPECTIVE II-137
Table 3: World Recent Past, Current and Future Analysis for
iPTV by Geographic Region - US, Canada, Europe, Asia-Pacific
(including Japan) and Rest of World Markets Independently
Analyzed with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) II-137

Table 4: World Historic Review for iPTV by Geographic Region -
US, Canada, Europe, Asia-Pacific (including Japan) and Rest of
World Markets Independently Analyzed with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) II-138

Table 5: World 14-Year Perspective for iPTV by Geographic
Region - Percentage Breakdown of Number of Subscribers for US,
Canada, Europe, Asia-Pacific (including Japan) and Rest of
World for the Years 2004, 2011 and 2017 (includes
corresponding Graph/Chart) II-139

Table 6: World Recent Past, Current and Future Analysis for
iPTV by Geographic Region - US, Canada, Europe, Asia-Pacific
(including Japan) and Rest of World Markets Independently
Analyzed with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) II-140

Table 7: World Historic Review for iPTV by Geographic Region -
US, Canada, Europe, Asia-Pacific (including Japan) and Rest of
World Markets Independently Analyzed with Annual Service
Revenues in US$ Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) II-141

Table 8: World 14-Year Perspective for iPTV by Geographic
Region - Percentage Breakdown of Service Revenues for US,
Canada, Europe, Asia-Pacific (including Japan) and Rest of
World for the Years 2004, 2011 and 2017 (includes
corresponding Graph/Chart) II-142

Table 9: World Recent Past, Current and Future Analysis for
iPTV by System - Set-Top Boxes, Access Systems, Video Headend
Equipment, Video-on-Demand, Middleware, Content Protection and
System Integration Markets Independently Analyzed with Annual
Sales in US$ Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-143

Table 10: World Historic Review for iPTV by System - Set-Top
Boxes, Access Systems, Video Headend Equipment,
Video-on-Demand, Middleware, Content Protection and System
Integration Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2004 through 2008 (includes
corresponding Graph/Chart) II-144

Table 11: World 14-Year Perspective for iPTV by System -
Percentage Breakdown of Dollar Sales for Set-Top Boxes, Access
Systems, Video Headend Equipment, Video-on-Demand, Middleware,
Content Protection and System Integration for the Years 2004,
2011 and 2017 (includes corresponding Graph/Chart) II-145


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook - Despite Challenges, Bright Future Ahead III-1
Trends Point Excellent Future for iPTV Operators III-1
iPTV Regulation in Texas Opens Growth Avenues III-1
Satellite Operators - Sensing the Opportunity III-2
iPTV in Rural Areas - A Secured Niche Market for Satellite
Operators III-2
Biggies Lagging III-2
Competitive Scenario III-2
Pay TV Market - A Review III-3
ARPU III-3
Competitive Structure III-4
Cable Operators Vs Telco III-4
B.Market Analytics III-5
Table 12: US Recent Past, Current and Future Analysis for
iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-5

Table 13: US Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-5

Table 14: US Recent Past, Current and Future Analysis for
iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-6

Table 15: US Historic Review for iPTV with Annual Service
Revenues in US$ Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-6

2. CANADA III-7
A.Market Analysis III-7
Outlook III-7
Market Overview III-7
Regulations III-7
ARPU III-7
Canadian Telecom Market III-7
B.Market Analytics III-8
Table 16: Canadian Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-8

Table 17: Canadian Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-8

Table 18: Canadian Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-9

Table 19: Canadian Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-10

3. EUROPE III-11
A.Market Analysis III-11
Pay TV Market in Europe III-11
IPTV - Market Overview III-12
Regional Perspective III-13
Western Europe - Leading the Way III-13
Market Drivers III-14
Internet Access and IP-Based Services III-14
Digital Television III-14
DSL Subscription III-14
Issues and Trends III-14
Deregulation of Telecom Operations III-14
Regional Differences - An Imperative Influencing Factor III-14
Table 20: Historic Review of the European Market for iPTV
(2006): Percentage Share Breakdown of iPTV penetration of
Pay TV Households by Region - Belgium, France, Italy,
Netherlands, Norway, Slovenia, Spain, Sweden, UK, and
Others (includes corresponding Graph/Chart) III-15
Market Participants III-15
Broadband Market in Europe III-17
Ambiguous Regulatory Model for Audiovisual Media III-17
B.Market Analytics III-18
Table 21: European Recent Past, Current and Future Analysis
for iPTV by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Independently Analyzed with
Annual Number of Subscribers in Million for the Years 2009
through 2017 (includes corresponding Graph/Chart) III-18

Table 22: European Historic Review for iPTV by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Independently Analyzed with Annual Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-19

Table 23: European 14-Year Perspective for iPTV by
Geographic Region - Percentage Breakdown of Number of
Subscribers for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe for the Years 2004, 2011 and 2017
(includes corresponding Graph/Chart) III-20

Table 24: European Recent Past, Current and Future Analysis
for iPTV by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Independently Analyzed with
Annual Service Revenues in US$ Million for the Years 2009
through 2017 (includes corresponding Graph/Chart) III-21

Table 25: European Historic Review for iPTV by Geographic
Region - France, Germany, Italy, UK,, Spain, Russia and Rest
of Europe Independently Analyzed with Annual Service
Revenues in US$ Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-22

Table 26: European 14-Year Perspective for iPTV by
Geographic Region - Percentage Breakdown of Service Revenues
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe for the Years 2004, 2011 and 2017 (includes
corresponding Graph/Chart) III-23

3a. FRANCE III-24
A.Market Analysis III-24
Market Overview III-24
Pay TV Market III-24
iPTV Market III-24
iPTV Market Continues to Expand III-24
ARPU III-25
Regulations III-25
B.Market Analytics III-25
Table 27: French Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-25

Table 28: French Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-26

Table 29: French Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-27

Table 30: French Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-28

3b. GERMANY III-29
A.Market Analysis III-29
Outlook III-29
Market Overview III-29
Position of Cable and Satellite Operators III-29
APRU III-29
Regulations III-30
B.Market Analytics III-30
Table 31: German Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-30

Table 32: German Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-31

Table 33: German Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-32

Table 34: German Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-33

3c. ITALY III-34
A.Market Analysis III-34
Market Overview III-34
Pay TV Market III-34
Regulations III-34
ARPU III-34
B.Market Analytics III-35
Table 35: Italian Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-35

Table 36: Italian Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-35

Table 37: Italian Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-36

Table 38: Italian Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-37

3d. THE UNITED KINGDOM III-38
A.Market Analysis III-38
UK: Picking Up Pace III-38
Market Overview III-38
Regulations III-38
ARPU III-38
B.Market Analytics III-39
Table 39: UK Recent Past, Current and Future Analysis for
iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-39

Table 40: UK Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-39

Table 41: UK Recent Past, Current and Future Analysis for
iPTV by Annual Service Revenues in US$ Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-40

Table 42: UK Historic Review for iPTV with Annual Service
Revenues in US$ Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-41

3e. SPAIN III-42
A.Market Analysis III-42
Spanish iPTV Market Holds Immense Growth Potential III-42
Market Overview III-42
Pay TV Market III-42
Spain - Luring Opportunities for iPTV III-42
Regulations III-43
ARPU III-43
B.Market Analytics III-43
Table 43: Spanish Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-43

Table 44: Spanish Historic Review for iPTV with Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-44

Table 45: Spanish Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes Graph/Chart) III-45

Table 46: Spanish Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-46

3f. RUSSIA III-47
A.Market Analysis III-47
Market Overview III-47
B.Market Analytics III-48
Table 47: Russian Recent Past, Current and Future Analysis
for iPTV with Number of Subscribers in Million for the Years
2009 through 2017 (includes corresponding Graph/Chart) III-48

Table 48: Russian Historic Review for iPTV by Number of
Subscribers in Million for the Years 2004 through 2008
(includes corresponding Graph/Chart) III-48

Table 49: Russian Recent Past, Current and Future Analysis
for iPTV with Annual Service Revenues in US$ Million for the
Years 2009 through 2017 (includes corresponding Graph/Chart) III-49

Table 50: Russian Historic Review for iPTV with Annual
Service Revenues in US$ Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-50

3g. REST OF EUROPE III-51
A.Market Analysis III-51
Market Overview III-51
Sweden - Huge Opportunities for iPTV III-51
Historic Market Share Findings: A Review III-51
Table 51: Swedish Broadband Market (2006): Percentage
Share Breakdown of Major Players - ComHem, TDC Song,
Tele2, Telenor, Telia, and Others (includes corresponding
Graph/Chart) III-51
B.Market Analytics III-52
Table 52: Rest of Europe Recent Past, Current and Future
Analysis for iPTV with Number of Subscribers in Million for
the Years 2009 through 2017 (includes corresponding
Graph/Chart) III-52

Table 53: Rest of Europe Historic Review for iPTV with
Number of Subscribers in Million for the Years 2004 through
2008 (includes corresponding Graph/Chart) III-53

Table 54: Rest of Europe Recent Past, Current and Future
Analysis for iPTV with Annual Service Revenues in US$
Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) III-54

Table 55: Rest of Europe Historic Review for iPTV with
Annual Service Revenues in US$ Million for the Years 2004
through 2008 (includes corresponding Graph/Chart) III-55

4. ASIA-PACIFIC III-56
A.Market Analysis III-56
Market Overview III-56
Pay TV Market III-56
Leading Markets in the Region III-57
B.Market Analytics III-58
Table 56: Asia-Pacific Recent Past, Current and Future
Analysis for iPTV by Geographic Region - China and Rest of
Asia-Pacific Independently Analyzed with Annual Number of
Subscribers in Million for the Years 2009 through 2017
(includes corresponding Graph/Chart) III-58

Table 57: Asia-Pacific Historic Review for iPTV by
Geographic Region - China and Rest of Asia-Pacific
Independently Analyzed with Annual Number of Subscribers in
Million for the Years 2004 through 2008 (includes
corresponding Graph/Chart) III-59

Table 58: Asia-Pacific 14-Year Perspective for iPTV by
Geographic Region - Percentage Breakdown of Number of
Subscribers for China and Rest of Asia-Pacific for the Years
2004, 2011 and 2017 III-60

Table 59: Asia-Pacific Recent Past, Current and Future
Analysis for iPTV by Geographic Region - China and Rest of
Asia-Pacific Independently Analyzed with Annual Service
Revenues in US$ Million for the Years 2009 through 2017
(includes corresponding Graph/Chart) III-61

Table 60: Asia-Pacific Historic Review for iPTV by
Geographic Region - China and Rest of Asia-Pacific
Independently Analyzed with Annual Service Revenues in US$
Million for the Years 2004 through 2008 (includes
corresponding Graph/Chart) III-62

Table 61: Asia-Pacific 14-Year Perspective for iPTV by
Geographic Region - Percentage Breakdown of Service Revenues
for China and Rest of Asia-Pacific for the Years 2004, 2011
and 2017 (includes corresponding Graph/Chart) III-63

4a. CHINA III-64
A.Market Analysis III-64
Market Overview III-64
Accelerated Entry of Telcos into iPTV Service Market III-64
Immense Potential Lies Ahead III-64
Trouble in Paradise III-65
Key Historic Statistics III-65
Table 62: Chinese Market for iPTV (2006): Percentage Share
Breakdown of iPTV User Preferences by Type - VoD, Live TV
Broadcast, and Time-shifted TV (includes corresponding
Graph/Chart) III-65

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