World Sewing Machines Markets

World Sewing Machines Markets

This report analyzes the worldwide markets for Sewing Machines in Thousands Units. The specific product segments analyzed are Home Sewing Machines, and Industrial Sewing Machines. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2000 through 2015. The report profiles 155 companies including many key and niche players worldwide such as Brother Industries, Elna International, G. M. Pfaff AG, Janome Sewing Machine, Juki Corporation, Jaguar International Corporation, Necchi Macchine per cucire S.r.l, Singer Sewing Machine Company, and VSM Group AB. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

NTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Home Sewing Machines I-3
Industrial Sewing Machines I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Sewing Machines: A Quick Primer II-1
Outlook II-1
Sewing Machines: A Synoptic Backdrop II-2
What’s New in the 20th Century? II-2
The 21st Century Experiencing the Joy of Creation II-3
Femme Fatale: Women the Greatest Beneficiaries of Sewing Machines II-3
Sewing Machines: Product Metrics II-3
Operator Safety: A Major Product Issue to Reckon With II-4
ISO/TC Global Standards Help in Boosting Consumer Confidence
Index II-4
Computerized Sewing Machines for that Intelligent Stitch II-4
Tracing the Evolutionary Path of Sewing Machines in the West II-5
Genesis, and Exodus of Sewing Machines II-5
Corporate Legends in the United States II-6

2. Market Trends & Issues II-7
Technological Development - A Core Area in the Sewing Machine
Industry II-7
The Rise of Sewing Machines as a Leisure Pursuit II-7
Hobby Dressmakers: A Hitherto Overlooked Consumer Cluster II-7
The DIY Culture: Catching Fire II-8
Sewing: A Stress Buster II-8
Demand for Sewing Machines Moves In Sync with the Clothing
Industry II-9
Sewing Machines Upbeat on the Technology Front II-9
What does it take to Remain Competitive in the Global
Marketplace? II-9
Raw Guts & Shrewd Strategy II-9
Evolve or Join the Dinosaurs II-10
Trends Across Markets Worldwide - Current & Recent Past Scenario II-10
Market Tidbits: Notes From Across the Globe II-10
Mature North American Market Emanates Signs of a Revival II-11
Asia Pacific Led by China II-12
Enter The Dragon’s Lair II-12
Reasons for Renewed Sewing Machines Demand in China II-13
China Moves Towards Computerized Sewing Machines II-13
Japan: A Major Market II-13
A Backdrop II-13

3. Industry Organizations/Associations II-15
The Home Sewing Association (HSA) II-15
United States International Trade Commission (USITC) II-15
Sewing Dealers Trade Association (SDTA) II-15
Japan Sewing Machinery Manufacturers Association (JASMA) II-16
Activities II-16
China Sewing Machinery Association (CSMA) II-17

4. Sewing Machines - Product Overview II-18
The Ancient Art of Sewing II-18
Sewing Machines: Timeline II-18
Sewing Machines Spark a Fashion Revolution in the 1900s II-19
Sewing Machines: An Exposition II-19
Sewing Machines: A Classification II-19
Home Sewing Machines II-20
Straight Stitch Machines II-20
Mechanical Sewing Machines II-20
Semi-Automatic Zigzag Machines II-20
Automatic Zigzag Machines (Mechanical) II-20
Electronic Sewing Machines II-21
Computerized Sewing Machines II-21
Functional Classification of Home Sewing Machines II-21
Drop-In Bobbin Machine II-21
Front-Loading Bobbin Machine II-22
Side-Loading Machine II-22
Industrial Sewing Machines II-22
Sergers II-23
Industrial Sewing Machines’ Feed Systems II-23
Industrial Sewing Machine Maintenance II-26
Applications of Industrial Sewing Machines II-27
Programmable Systems - The Latest Innovation II-27

5. Recent Industry Activity II-28
Pegasus Sewing Machine Plans New Plant in China II-28
Kohlberg Acquires VSM Group II-28
Brother Holding Purchases Enestam II-28
Singer NV Acquired by Kohlberg & Company II-28
Singer India Under Reorganization II-29
Usha Bags Supply Contract from Janome II-29
Chandler Machine Co. Liquidated II-29
Aisin and Elite Join to Start a New Company II-29
Brother Set Ups New Facilities in China II-29
Aisin Seiki Forms Subsidiary in China II-29
Juki Opens Chinese Subsidiary II-30
Brother Industries Commences Production in Taiwan II-30
Viking Takes Over Pffaf’s Sewing Machine Operations II-30
Juki Corp., in an Alliance with NIFT II-30
Sunstar Wins US $7 million Contract for the Supply of
Industrial Sewing Machines II-30
Minerva Manufactures Industrial Sewing Machines for Duerkopp
Adler II-30
Casa Diaz Sells Industrial Sewing Machines to Cuba II-30

6. Product Launches/Developments II-31
China Feiyue Group Releases New Sewing Machine II-31
Janome Launches MB-4 Embroidery Machine II-31
Meccanotecnica Adds New Book Sewing Machines II-31
Singer Unveils New Singer® Inspiration™ Sewing Machines II-31
SVP Launches SAPPHIRE 850 and SAPPHIRE 830 Sewing Machines II-31
AMF REECE Unveils Condensed Stitch Kit for Deco 2000 II-32
AMF REECE Releases New Laser Light System for its Buttonhole
Machine II-32
AMF REECE Introduces S-311 Indexer II-32
Brother Industries Release Memory Craft 350E Embroidery Machine II-32
Brother Industries Introduces RH-9820 Electronic Button Hole
Machine II-33
Brother Industries to Release New Industrial Sewing Machines II-33
JUKI Introduces New MO-6700D Sewing Machine II-33
Janome Launches MC-6600P Professional Sewing Machine II-33
Janome Introduces New Computerized Embroidery Sewing Machine II-33
Brother Launches Two New Direct Drive Mechanism Sewing Machines II-34
Taizhou Zusun Launches New Lockstitch Sewing Machine II-34
New Quantum Series from Singer II-34
Janome Launches High Speed 1600P Straight-Stitch Series II-34
Brother Unveils a New Range of Sewing Machines II-35
Brother Unveils the New INNOV IS 4000D II-35
Janome Unveils New Memory Craft Series II-35
Brother International Unveils S-7200A II-36
Provo Craft Launches Sew Crafty™ II-36
Usha Launches Janome Japan Manufactured Sewing Machine,
Fashion Stitch II-36
Singer Launches New Sewing Machine in Brazil II-36

7. Focus on Select Global Players II-37
Brother Industries (Japan) II-37
Elna International (Switzerland) II-37
G. M. Pfaff AG (Germany) II-37
Janome Sewing Machine (Japan) II-38
Juki Corporation (Japan) II-38
Jaguar International Corporation (Japan) II-39
Necchi Macchine per cucire S.r.l (Italy) II-39
Singer Sewing Machine Company (USA) II-39
VSM Group AB (Sweden) II-40

8. Global Market Perspective II-41
Table 1: World Recent Past Current & Future Analysis for
Sewing Machines by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Rest of World Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-41

Table 2: World Long-term Projections for Sewing Machines by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-42

Table 3: World 10-Year Perspective for Sewing Machines by
Geographic Region/Country - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World for Years 2000, 2007,
and 2010 (includes corresponding Graph/Chart) II-43

Table 4: World Recent Past Current & Future Analysis for Home
Sewing Machines by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Rest of World Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-44

Table 5: World Long-term Projections for Home Sewing Machines
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-45

Table 6: World 10-Year Perspective for Home Sewing Machines by
Geographic Region/Country - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World for Years 2000, 2007,
and 2010 (includes corresponding Graph/Chart) II-46

Table 7: World Recent Past Current & Future Analysis for
Industrial Sewing Machines by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed with
Annual Sales in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-47

Table 8: World Long-term Projections for Industrial Sewing
Machines by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual Sales
in Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-48

Table 9: World 10-Year Perspective for Industrial Sewing
Machines by Geographic Region/Country - Percentage Breakdown
of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World for Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-49


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Market Primer III-1
US Market on the Road to Recovery III-1
Home Sewing Machines: Rising Like a Phoenix III-2
Crafters and DIY-ers Driving the Demand for Domestic Sewing
Machines III-2
Historic Review III-3
Import Statistics Reflects the Revival in the US Market III-3
Table 10: US Imports of Sewing Machines, and Allied Parts
for the Years 1996 through 2003: A Review (In US$ Million)
(includes corresponding Graph/Chart) III-4
Corporate Legends in the United States III-4
Table 11: Exports of Industrial Sewing Machinery and
Allied Parts from the US by Destination - 1998, 1999, 2000
until May and 1999 until May- A Historic Review (In '000
US$) III-5
Export Scenario III-6
Table 12: US Household Sewing Machines Market (2007):
Percentage Value Breakdown of Exports by Key Destination
Countries (includes corresponding Graph/Chart) III-6

Table 13: US Household Sewing Machines Market (2005 &
2006): Export Value (In US$ Thousand) by Key Destination
Countries (includes corresponding Graph/Chart) III-6

Table 14: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Automatic NES (2007): Percentage
Value Breakdown of Exports by Key Destination Countries
(includes corresponding Graph/Chart) III-7

Table 15: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Automatic NES (2005 & 2006): Export
Value (In US$ Thousand) by Key Destination Countries
(includes corresponding Graph/Chart) III-7

Table 16: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Non-Automatic NES (2007):
Percentage Value Breakdown of Exports by Key Destination
Countries (includes corresponding Graph/Chart) III-8

Table 17: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Non-Automatic NES (2005 & 2006):
Export Value (In US$ Thousand) by Key Destination Countries
(includes corresponding Graph/Chart) III-8

Table 18: US Sewing Machines Market (Other Than Book Sewing
Machines) - Needles, Covers, and Others (2007): Percentage
Value Breakdown of Exports by Key Destination Countries
(includes corresponding Graph/Chart) III-9

Table 19: US Sewing Machines Market (Other Than Book Sewing
Machines), Needles, Covers, and Others (2005 & 2006):
Export Value (In US$ Thousand) by Key Destination Countries
(includes corresponding Graph/Chart) III-9
Import Scenario III-10
Table 20: US Household Sewing Machines Market 2007):
Percentage Value Breakdown of Imports by Key Countries
(includes corresponding Graph/Chart) III-10

Table 21: US Household Sewing Machines Market (2005 &
2006): Import Value (In US$ Thousand) by Key Countries
(includes corresponding Graph/Chart) III-10

Table 22: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Automatic NES (2007): Percentage
Value Breakdown of Imports by Key Countries (includes
corresponding Graph/Chart) III-11

Table 23: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Automatic NES (2005 & 2006): Import
Value (In US$ Thousand) by Key Countries (includes
corresponding Graph/Chart) III-11

Table 24: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Non-Automatic NES (2007):
Percentage Value Breakdown of Imports by Key Countries
(includes corresponding Graph/Chart) III-12

Table 25: US Industrial Sewing Machines Market (Other Than
Book Sewing Machines) - Non-Automatic NES (2005 & 2006):
Import Value (In US$ Thousand) by Key Countries (includes
corresponding Graph/Chart) III-12

Table 26: US Sewing Machines Market (Other Than Book Sewing
Machines) - Needles, Covers, and Others (2007): Percentage
Value Breakdown of Imports by Key Countries (includes
corresponding Graph/Chart) (includes corresponding
Graph/Chart) III-13

Table 27: US Sewing Machines Market (Other Than Book Sewing
Machines), Needles, Covers, and Others (2005 & 2006):
Import Value (In US$ Thousand) by Key Countries (includes
corresponding Graph/Chart) III-13
Product Launch III-14
Key Players III-14
B.Market Analytics III-15
Table 28: US Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-15

Table 29: US Long-term Projections for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-15

Table 30: US 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-15

2. Canada III-16
A.Market Analysis III-16
Outlook III-16
Export Scenario III-16
Table 31: Canadian Household Sewing Machines Market (2006):
Export Value (In US$ Thousand) by Key Destination Countries III-16

Table 32: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Automatic NES (2006): Export
Value (In US$ Thousand) by Key Destination Countries III-16

Table 33: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Non-Automatic NES (2006):
Export Value (In US$ Thousand) by Key Destination Countries
(includes corresponding Graph/Chart) III-17
Import Scenario III-17
Table 34: Canadian Household Sewing Machines Market (2007):
Percentage Value Breakdown of Imports by Key Countries
(includes corresponding Graph/Chart) III-17

Table 35: Canadian Household Sewing Machines Market (2005 &
2006): Import Value (In US$ Thousand) by Key Countries
(includes corresponding Graph/Chart) III-18

Table 36: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Automatic NES (2007):
Percentage Value Breakdown of Imports by Key Countries
(includes corresponding Graph/Chart) III-18

Table 37: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Automatic NES (2005 & 2006):
Import Value (In US$ Thousand) by Key Countries (includes
corresponding Graph/Chart) III-19

Table 38: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Non-Automatic NES (2007):
Percentage Value Breakdown of Imports by Key Countries
(includes corresponding Graph/Chart) III-19

Table 39: Canadian Industrial Sewing Machines Market (Other
Than Book Sewing Machines) - Non-Automatic NES (2005 &
2006): Import Value (In US$ Thousand) by Key Countries
(includes corresponding Graph/Chart) III-20
B.Market Analytics III-21
Table 40: Canadian Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-21

Table 41: Canadian Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-21

Table 42: Canadian 10-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-21

3. Japan III-22
A.Market Analysis III-22
Outlook III-22
Market Primer III-22
Overseas Trade: The Ups and Downs III-22
Sewing Machines in Japan: “Then” & “Now” III-23
Corporate Scenario III-23
Production Notes III-24
Table 43: Domestic Production of Home Sewing Machines in
Japan for the Years 1999 to 2004 (In Million Yen (includes
corresponding Graph/Chart)) III-24

Table 44: Domestic Production of Programmable Sewing
Machines in Japan for the Years 1999 to 2004 (In Million
Yen) (includes corresponding Graph/Chart) III-24

Table 45: Domestic Production of Industrial Sewing Machines
in Japan for the Years 1999 to 2004 (In Million Yen)
(includes corresponding Graph/Chart) III-24
Market Share Statistics III-25
Table 46: Japanese Market for Household Sewing Machines:
Market Share of Leading Players for the Years 2004 & 2005-
Janome Sewing Machine, Brother Industries, Juki, and Others
(includes corresponding Graph/Chart) III-25

Table 47: Japanese Market for Programmable Sewing Machines:
Market Share of Leading Players for the Years 2004 & 2005 -
Juki, Janome Sewing Machine, Brother Industries, and Others
(includes corresponding Graph/Chart) III-25

Table 48: Japanese Market for Industrial Sewing Machines:
Market Share of Leading Players for the Years 2004 & 2005 -
Juki, Brother Industries, Pegasus Sewing Machine
Manufacturers, Aisin Seiki, Janome Sewing Machine,
Mitsubishi Electric, Happy Industrial, and Others (includes
corresponding Graph/Chart) III-26
Strategic Developments III-26
Product Launches III-27
Key Players III-30
B.Market Analytics III-33
Table 49: Japanese Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-33

Table 50: Japanese Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-34

Table 51: Japanese 10-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-34

4. Europe III-35
A.Market Analysis III-35
Outlook III-35
Strategic Corporate Developments III-35
Product Launches III-36
B.Market Analytics III-38
Table 52: European Recent Past, Current & Future Analysis
for Sewing Machines by Geographic Region Country - France,
Germany, Italy, Spain, UK, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-38

Table 53: European Long-term Projections for Sewing Machines
by Geographic Region/Country - France, Germany, Italy,
Spain, UK, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) III-39

Table 54: European 10-Year Perspective for Sewing Machines
by Geographic Region/Country - Percentage Breakdown of
Volume Sales for France, Germany, Italy, Spain, UK, Russia
and Rest of Europe Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) III-39

Table 55: European Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-40

Table 56: European Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-40

Table 57: European 10-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-40

4a. France III-41
Market Analysis III-41
Table 58: French Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-41

Table 59: French Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-42

Table 60: French 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-42

4b. Germany III-43
A.Market Analysis III-43
Outlook III-43
G. M. Pfaff AG - A Key Player III-43
B.Market Analytics III-44
Table 61: German Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-44

Table 62: German Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-44

Table 63: German 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-45

4c. Italy III-46
A.Market Analysis III-46
Outlook III-46
Necchi Macchine per cucire S.r.l - A Key Player III-46
B.Market Analytics III-46
Table 64: Italian Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-46

Table 65: Italian Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-47

Table 66: Italian 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-47

4d. Spain III-48
Market Analysis III-48
Table 67: Spanish Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-48

Table 68: Spanish Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-49

Table 69: Spanish 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-49

4e. The United Kingdom III-50
A.Market Analysis III-50
Outlook III-50
Tracing the Evolutionary Path of Sewing Machines in the
Queen’s Own Country III-50
B.Market Analytics III-51
Table 70: UK Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-51

Table 71: UK Long-term Projections for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-52

Table 72: UK 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-52

4f. Russia III-53
A.Market Analysis III-53
Outlook III-53
A Historic Primer III-53
Industrial Sewing Machines On the Rise III-53
Table 73: Russian Market for Industrial Sewing Machines
(2001): Percentage Share Breakdown of Annual Imports by
Region - Italy, Germany, Belorus, Japan, Taiwan, Republic
of Korea, Spain and Others (In US$ Million) (includes
corresponding Graph/Chart) III-54
Russian Manufacturers - Brief Profiles III-54
B.Market Analytics III-55
Table 74: Russian Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-55

Table 75: Russian Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-55

Table 76: Russian 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-55

4g. Rest of Europe III-56
A.Market Analysis III-56
Outlook III-56
Key Players III-56
B.Market Analytics III-57
Table 77: Rest of Europe Recent Past Current & Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-57

Table 78: Rest of Europe Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-57

Table 79: Rest of Europe 10-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-58

5. Asia Pacific III-59
A.Market Analysis III-59
Outlook III-59
Major Sewing Machine Manufacturers III-59
Strategic Developments III-59
Product Launches III-61
Select Players in the Asian Sewing Machines Industry III-62
B.Market Analytics III-63
Table 80: Asia Pacific Recent Past, Current & Future
Analysis for Sewing Machines by Geographic Region/Country
-China, India, and Rest of Asia Pacific Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-63

Table 81: Asia Pacific Long-term Projections for Sewing
Machines by Geographic Region/Country -China, India, and
Rest of Asia Pacific Markets Independently Analyzed with
Annual Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-63

Table 82: Asia Pacific 10-Year Perspective for Sewing
Machines by Geographic Region/Country - Percentage Breakdown
of Volume Sales for China, India, and Rest of Asia Pacific
Markets for Years 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-64

Table 83: Asia Pacific Recent Past Current & Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-64

Table 84: Asia Pacific Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-65

Table 85: Asia Pacific 10-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-65

5a. China III-66
A.Market Analysis III-66
Outlook III-66
Sewing Machines in China: A Review III-66
Enter The Dragon’s Lair III-66
The Chinese Stitch III-67
Dragonland: The Global Epicenter of Production III-67
China: Smitten by the Automation Bug III-68
What’s the Catch Then? III-68
Chinese Suppliers Cross the Great Wall to India: Insight
into its Repercussions III-68
If You Can’t Beat Them, Join Them III-69
Production in China On the Roll - A Recent Past Scenario III-69
Foreign Investments in Chinese Textile/Garments Provide
Growth Impetus for SM Market III-69
Export Statistics III-70
Table 86: Chinese Market for Sewing Machines (2004-2007):
Export of Industrial Sewing Machines in Volume (in Million
Sets) and Value (in US$ Million) (includes corresponding
Graph/Chart) III-70

Table 87: Chinese Market for Sewing Machines (2006): Export
of Industrial Sewing Machines in Cumulative Volume (in
Million Sets) and Cumulative Value (in US$ Million) by
Month (includes corresponding Graph/Chart) III-70

Table 88: Chinese Market for Sewing Machines (2004-2007):
Export of Household Sewing Machines in Volume (in Million
Sets) and Value (in US$ Million) (includes corresponding
Graph/Chart) III-71

Table 89: Chinese Market for Sewing Machines (2006): Export
of Household Sewing Machines in Cumulative Volume (in
Million Sets) and Cumulative Value (in US$ Million) by
Month (includes corresponding Graph/Chart) III-71
Import Statistics III-72
Table 90: Chinese Market for Sewing Machines (2004-2007):
Import of Industrial Sewing Machines in Volume (in Thousand
Sets) and Value (in US$ Million) (includes corresponding
Graph/Chart) III-72

Table 91: Chinese Market for Sewing Machines (2006): Import
of Industrial Sewing Machines in Cumulative Volume (in
Thousand Sets) and Cumulative Value (in US$ Million) by
Month (includes corresponding Graph/Chart) III-72
Focus on Select Chinese Players III-73
B.Market Analytics III-76
Table 92: Chinese Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-76

Table 93: Chinese Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-76

Table 94: Chinese 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-76

5b. India III-77
A.Market Analysis III-77
Outlook III-77
Market Primer III-77
Key Players III-77
B.Market Analytics III-78
Table 95: Indian Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-78

Table 96: Indian Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-79

Table 97: Indian 10-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-79

5c. Rest of Asia Pacific III-80
A.Market Analysis III-80
Outlook III-80
Focus On Select Countries III-80
Taiwan III-80
Taizhou City: The Production Heart III-80
Table 98: Taiwan Exports of Sewing Machines for the Years
2002 & 2003 - Breakdown by Export Destination Countries
(In Millions of New Taiwanese Dollars (NT$) (includes
corresponding Graph/Chart) III-81
Kaulin - The Largest Manufacturer in Taiwan III-82
Singapore - A Key Market in Rest of Asia III-82
Pakistan III-82
Malaysia III-82
‘Cosway Corporation’ Leads the Show III-82
B.Market Analytics III-83
Table 99: Rest of Asia Pacific Recent Past Current & Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-83

Table 100: Rest of Asia Pacific Long-term Projections for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) III-83

Table 101: Rest of Asia Pacific 10-Year Perspective for
Sewing Machines by Product Segment - Percentage Breakdown of
Volume Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-84

6. Latin America III-85
Market Analysis III-85
Table 102: Latin American Recent Past, Current & Future
Analysis for Sewing Machines by Geographic Region/Country -
Argentina, Brazil, Mexico, and Rest of Latin America Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-85

Table 103: Latin American Long-term Projections for Sewing
Machines by Geographic Region/Country - Argentina, Brazil,
Mexico, and Rest of Latin America Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) III-86

Table 104: Latin American 10-Year Perspective for Sewing
Machines by Geographic Region/Country - Percentage Breakdown
of Volume Sales for Argentina, Brazil, Mexico, and Rest of
Latin America Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) III-86

Table 105: Latin American Recent Past Current & Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-87

Table 106: Latin American Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-87

Table 107: Latin American 10-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-87

6a. Argentina III-88
Market Analysis III-88
Table 108: Argentinean Recent Past Current & Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sale in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-88

Table 109: Argentinean Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-89

Table 110: Argentinean 10-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-89

6b. Brazil III-90
A.Market Analysis III-90
Outlook III-90
Market Turns Vibrant: 2001 III-90
Singer do Brasil Industria e Comercio Ltda. (“Singer Brazil”) III-90
B.Market Analytics III-91
Table 111: Brazilian Recent Past Current & Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-91

Table 112: Brazilian Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-91

Table 113: Brazilian 10-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-91

6c. Mexico III-92
Market Analysis III-92
Table 114: Mexican Recent Past Current & Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-92

Table 115: Mexican Long-term Projections for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales in Thousand Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-93

Table 116: Mexican 10-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines for
Years 2000, 2007, and 2010 III-93

6d. Rest of Latin America III-94
Market Analysis III-94
Table 117: Rest of Latin America Recent Past Current &
Future Analysis for Sewing Machines by Product Segment -
Home Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-94

Table 118: Rest of Latin America Long-term Projections for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) III-95

Table 119: Rest of Latin America 10-Year Perspective for
Sewing Machines by Product Segment - Percentage Breakdown of
Volume Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-95

7. Rest of the World III-96
Market Analysis III-96
Table 120: Rest of World Recent Past Current & Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales in Thousand Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-96

Table 121: Rest of World Long-term Projections for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-97

Table 122: Rest of World 10-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines for Years 2000, 2007, and 2010 III-97


IV. COMPETITIVE LANDSCAPE