Global Sewing Machines Industry

  • September 2013
  • -
  • Global Industry Analysts
  • -
  • 285 pages

This report analyzes the worldwide markets for Sewing Machines in Thousand Units by the following Product Segments: Home Sewing Machines, and Industrial Sewing Machines.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 133 companies including many key and niche players such as Brother Industries, Ltd., Brother International Corporation, Bernina International AG, New Jack Sewing Machine Co., Ltd., Jaguar International Corporation, Janome Sewing Machine Co., Ltd., Elna International Corp. SA, Juki Corporation, Million Special Industries Co., Ltd., Necchi Macchine per cucire S.r.l, Pegasus Sewing Machine Mfg. Co., Ltd., SEIKO Sewing Machine Co., Ltd., SGSB Group Co., Ltd., Singer Sewing Company, SiRUBA, SunStar Precision Co. Ltd., SVP Worldwide, TAJIMA Group, Xi'an Typical Industries Co. Ltd., and Zhejiang Doso Sewing Machine Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
1. Home Sewing Machines I-3
2. Industrial Sewing Machines I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Recession in Retrospect and the Road Ahead II-2
Competition in the Sewing Machine Market II-4
Table 1: Leading Players in the Global Industrial Sewing
Machines Market (2012): Percentage Market Share for Juki,
Brother, Pegasus, Pfaff, Typical, Jack, Siruba, SunStar,
Durkopp Adler, and Others (includes corresponding
Graph/Chart) II-5

Table 2: Leading Players in the Global Home Sewing Machines
Market (2012): Percentage Market Share for SVP (Singer,
Pfaff, Husqvarna, Viking), Brother, Janome, Juki, and Others
(includes corresponding Graph/Chart) II-6
Key Household and Industrial Sewing Machine Brands: 2012 II-6
Mergers and Acquisitions Provide Chinese Manufacturers with
Tactical Advantage II-7
Raw Guts and Shrewd Strategy II-7
A Mature Home Sewing Machine Market Wards-off New Entrants II-8
Innovation: A Major Determinant of Success in the Market II-8

2. MARKET TRENDS, ISSUES AND DRIVERS II-9
Emergence of Sewing as a Leisurely Pursuit Bodes Well for the
Home Sewing Machines Market II-9
Sewing: A Stress Buster II-9
The DIY Rage Offers Growth Opportunities for Home Sewing II-9
Media Keeps the DIY Frenzy Going II-10
Women: The Largest Consumer Base for Sewing Machines II-10
Fashion Conscious Women Trigger Changes in Player Strategies II-10
Healthy Outlook for Women’s and Girls’ Clothing Bodes Well
for the Market II-11
Table 3: World Women’s and Girls’ Clothing Market by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East, Latin America and Rest of
World Markets (Annual Sales in US$ Million for 2013 and 2015)
(includes corresponding Graph/Chart) II-13
India and China: Young Female Population Offers Significant
Opportunities II-14
Table 4: Global Female Population for 2012: Percentage
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-14

Table 5: Worldwide Population for Girls (2012) by Geographic
Region (includes corresponding Graph/Chart) II-15

Table 6: Worldwide Population for Women (2012) by Geographic
Region (includes corresponding Graph/Chart) II-16
Technology Innovations: Spearheading Growth II-16
Energy-Efficiency: A Key Factor Driving Technology Innovation II-17
Computerized Sewing Machines: A Major Innovation Fueling
Market Growth II-17
Innovative Embroidery Software Spells Significant Market
Opportunities II-18
Key Embroidery Software Offered by Leading Companies II-18
Asian Tigers: Roaring Loud II-21
Select Players in the Asian Sewing Machines Industry II-21
China Leads in Terms of Production and Consumption II-22
China Moves Toward Computerized Sewing Machines II-23
Favorable Trends in the Apparel Industry Strengthen Market
Prospects II-23
Table 7: Global Current and Future Analysis of Apparel Market
by Geographic Region - US, Canada, Europe, Asia-Pacific
(including Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Billion
for the Years 2010 through 2015 (includes corresponding
Graph/Chart) II-25

Table 8: Global 5-Year Perspective for Apparel Market by
Geographic Region - Percentage Breakdown of Dollar Revenues
for US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America and Rest of World Markets for Years 2011 and 2015
(includes corresponding Graph/Chart) II-26
Digitally Advanced Sewing Machines to Transform Apparel
Manufacturing II-27
High-Speed Sewing Machines Improves Productivity in the
Garment Industry II-27
Burgeoning Crafts Industry: A Key Growth Driver II-28
Growth in Automotive Production Drives Demand for Car Hoods
and Upholstery Sewing Machines II-28
Table 9: World Automotive Industry (2012 and 2017): Breakdown
of Number of Automobiles Produced (In 000 Units) by
Geographic Region (includes corresponding Graph/Chart) II-29
Online Marketing Increases Market Competition II-29
Operator Safety: A Major Challenge to Reckon With II-30
ISO/TC Global Standards Help in Boosting Consumer Confidence
Index II-30

3. KEY SEWING MACHINE INDUSTRY ASSOCIATIONS WORLDWIDE II-31
The Home Sewing Association (HSA) II-31
United States International Trade Commission (USITC) II-31
Sewing Dealers Trade Association (SDTA) II-31
Japan Sewing Machinery Manufacturers Association (JASMA) II-32
China Sewing Machinery Association (CSMA) II-33
Sewing Machine Traders Association (Singapore) II-33

4. PRODUCT OVERVIEW II-34
Classification of Sewing Machines II-34
Home Sewing Machines II-34
Mechanical Sewing Machines II-34
Semi-Automatic Zigzag Machines II-34
Automatic Zigzag Machines (Mechanical) II-35
Electronic Sewing Machines II-35
Computerized Sewing Machines II-35
Functional Classification of Home Sewing Machines II-35
Drop-In Bobbin Machine II-35
Front-Loading Bobbin Machine II-35
Side-Loading Machine II-36
Select Types of Home Sewing Machines Available II-36
Industrial Sewing Machines II-36
Sergers II-37
Select Available Industrial Sewing Machine Types II-37
Feed Systems of Industrial Sewing Machines II-38
Manual Feed II-38
Feed Dog II-38
Drop Feed (Regular Feed) II-38
Needle Feed II-38
Upper Pivot Needle Feed II-38
Central Pivot Needle Feed II-38
Parallel Drive Needle Feed II-38
Wheel Feed II-39
Upper and Lower Wheel Feed II-39
Rotary Feed II-39
Vibrating Presser Foot II-39
Alternating Presser Feet II-39
Jump Foot II-39
Walking Foot II-39
Spring Action Walking Foot II-39
Driven Walking Foot II-39
Wheel Feed II-40
Reverse Feed II-40
Clamp Feed II-40
Puller Feed II-40
Combination Feeds II-40

5. RECENT INDUSTRY ACTIVITY II-41
ShangGong (Europe) Holding Corp. GmbH Acquires PFAFF II-41
SGSB Group Co Ltd Takes Over KSA GmbH and Co. KG II-41
Smyth Selects Zechini Gra-For as Global Distributor for Smyth
F1088 II-41
Brother Industries to Consolidate Machine Tools and Industrial
Sewing Machines Manufacturing Facilities II-41
Global Systems Group Takes Over Galkin Automated Products II-42
Juki to Manufacture Lockstitch Machines II-42
Brother Industries Collaborates with Pegasus Sewing Machine Mfg. II-42
Brother Sets Up New Company in China II-43

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-44
Janome Introduces Janome Memory Craft 9900 II-44
Husqvarna Viking® Introduces Limited Edition Eden Rose™ II-44
Brother International Releases V-Series of II-44
Singer Sewing Unveils Vivoâ„¢ II-45
Pfaff® Launches Comprehensive Range of Sewing Machines II-45
Pegasus Rolls-out GX-Series II-46
HUSQVARNA VIKING® Introduces DESIGNER RUBY Deluxe™ II-46
SVP Worldwide Unveils TruEmbroideryâ„¢ Software II-46
Elna Launches New Elna Lotus II-47
Singer Launches SINGER Oneâ„¢ Sewing Machine II-47
PFAFF Unveils PFAFF® Creative Performance™ II-47
Singer Sewing and HSN Introduce Singer 160â„¢ Limited Edition
Sewing Machine II-48
Husqvarna Releases Husqvarna VIKING® OPAL™ II-48
JUKI Launches HZL-K Series Sewing Machine II-49
JUKI Unveils AMS-221EN-HS3020/7200 Pocket Sewing Machine II-49
JUKI Introduces MEB-3810 Series Eyelet Buttonholing Machine II-49
Brother Unveils New Range of Household Sewing Machines II-50
Pfaff Introduces PFAFF® Creative Sensation™ II-50
Husqvarna Viking® Launches DESIGNER DIAMOND Deluxe™ II-50
Pfaff® Rolls Out PFAFF® Ambition™ II-51
Brother International Launches LX-3125E Sewing Machine II-51
Brother International to Launch Sewing, Quilting and
Embroidery Machines II-51
Janome America Launches Horizon 7700 QCP Machine II-52

7. FOCUS ON SELECT GLOBAL PLAYERS II-53
Brother Industries, Ltd. (Japan) II-53
Brother International Corporation (US) II-53
Bernina International AG (Switzerland) II-54
New Jack Sewing Machine Co., Ltd. (China) II-54
Jaguar International Corporation (Japan) II-54
Janome Sewing Machine Co., Ltd. (Japan) II-55
Elna International Corp. SA (Switzerland) II-55
Juki Corporation (Japan) II-55
Million Special Industries Co., Ltd (Taiwan) II-56
Necchi Macchine per cucire S.r.l (Italy) II-56
Pegasus Sewing Machine Mfg. Co., Ltd. (Japan) II-57
SEIKO Sewing Machine Co., Ltd (Japan) II-57
SGSB Group Co., Ltd (China) II-57
Singer Sewing Company (USA) II-57
SiRUBA (Taiwan) II-58
SunStar Precision Co. Ltd. (Korea) II-58
SVP Worldwide (USA) II-58
TAJIMA Group (JAPAN) II-59
Xi’an Typical Industries Co. Ltd. (China) II-59
Zhejiang Doso Sewing Machine Co., Ltd. (China) II-59

8. GLOBAL MARKET PERSPECTIVE II-60
Table 10: World Recent Past, Current and Future Analysis for
Sewing Machines by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-60

Table 11: World Historic Review for Sewing Machines by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-61

Table 12: World 15-Year Perspective for Sewing Machines by
Geographic Region/Country - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World Markets for Years
2004, 2013, and 2018 (includes corresponding Graph/Chart) II-62

Table 13: World Recent Past, Current and Future Analysis for
Home Sewing Machines by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010 through
2018 (includes corresponding Graph/Chart) II-63

Table 14: World Historic Review for Home Sewing Machines by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-64

Table 15: World 15-Year Perspective for Home Sewing Machines
by Geographic Region/Country - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World Markets for Years
2004, 2013, and 2018 (includes corresponding Graph/Chart) II-65

Table 16: World Recent Past, Current and Future Analysis for
Industrial Sewing Machines by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010 through
2018 (includes corresponding Graph/Chart) II-66

Table 17: World Historic Review for Industrial Sewing Machines
by Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-67

Table 18: World 15-Year Perspective for Industrial Sewing
Machines by Geographic Region/Country - Percentage Breakdown
of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) II-68


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Home Sewing Machines: Rising Like a Phoenix III-1
Crafters and DIY-ers Drives Demand for Domestic Sewing
Machines III-2
Quilting and Crafting Interests Lead to Demand for
Household Sewing Machines III-2
Table 19: US Market for Quilting: Value Sales for 2006,
2008, 2010 and 2012 (US$ Billion) (includes corresponding
Graph/Chart) III-3

Table 20: Total Number of Quilters in the US (Millions)
(includes corresponding Graph/Chart) III-3
Robot Sewing Machines: The Dawn of a New Era III-3
Corporate Legends in the US III-4
Key Import and Export Statistics by Segment III-5
Home Sewing Machines III-5
Table 21: US Home Sewing Machines Market (2012):
Percentage Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-5

Table 22: US Home Sewing Machines Market (2012):
Percentage Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-6
Automatic Industrial Sewing Machines Market (Other than
Book Sewing Machines) III-6
Table 23: US Automatic Industrial Sewing Machines Market
(Other than Book Sewing Machines) (2012): Percentage Value
Breakdown of Imports by Country (includes corresponding
Graph/Chart) III-6

Table 24: US Automatic Industrial Sewing Machines Market
(Other than Book Sewing Machines) (2012): Percentage Value
Breakdown of Exports by Country (includes corresponding
Graph/Chart) III-7
Non-Automatic Industrial Sewing Machines Market (Other than
Book Sewing Machines) III-7
Table 25: US Non-Automatic Industrial Sewing Machines
Market (Other than Book Sewing Machines) (2012):
Percentage Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-7

Table 26: US Non-Automatic Industrial Sewing Machines
Market (Other than Book Sewing Machines) (2012):
Percentage Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-8
Home and Automatic Industrial Sewing Machines III-8
Table 27: US Home and Automatic Industrial Sewing Machines
Market (Incl. Furniture and Parts) (2012): Percentage
Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-8

Table 28: US Home and Automatic Industrial Sewing Machines
Market (Incl. Furniture and Parts) (2012): Percentage
Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-9
Product Launches III-9
Key Players III-10
Brother International Corporation III-10
SVP Worldwide III-10
Singer Sewing Company III-11
B.Market Analytics III-12
Table 29: The US Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-12

Table 30: The US Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-13

Table 31: The US 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-14

2. CANADA III-15
A.Market Analysis III-15
Import Scenario III-15
Table 32: Canadian Household Sewing Machines Market (2012):
Percentage Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-15

Table 33: Canadian Automatic Industrial Sewing Machines
Market (Other than Book Sewing Machines) - (2012):
Percentage Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-16

Table 34: Canadian Non-Automatic Industrial Sewing Machines
Market (Other than Book Sewing Machines) (2012): Percentage
Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-16
Export Scenario III-17
Table 35: Canadian Household Sewing Machines Market (2012):
Percentage Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-17

Table 36: Canadian Automatic Industrial Sewing Machines
Market (Other than Book Sewing Machines) (2012): Percentage
Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-17

Table 37: Canadian Non-Automatic Industrial Sewing Machines
Market (Other Than Book Sewing Machines) (2012): Percentage
Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-18
B.Market Analytics III-19
Table 38: Canadian Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-19

Table 39: Canadian Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-20

Table 40: Canadian 15-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-21

3. JAPAN III-22
A.Market Analysis III-22
Market in Retrospect III-22
Market Share Findings III-23
Table 41: Japanese Market for Household Sewing Machines
(2012): Market Share of Leading Players for Janome Sewing
Machine, Brother Industries, Juki, and Others (includes
corresponding Graph/Chart) III-23

Table 42: Japanese Market for Industrial Sewing Machines
(2012): Market Share of Leading Players - Juki, Brother
Industries, Pegasus Sewing Machine, Aisin Seiki, Janome
Sewing Machine, and Others (includes corresponding
Graph/Chart) III-24
Strategic Corporate Developments III-24
Product Launches III-25
Key Players III-27
Aisin Seiki Co., Ltd. III-27
Brother Industries, Ltd. III-27
Happy Industrial Corporation III-28
Janome Sewing Machine Co., Ltd. III-28
Juki Corporation III-29
Newlong Industrial Company, Limited III-29
Pegasus Sewing Machine Mfg. Co. Ltd. III-30
SEIKO Sewing Machine Co., Ltd III-30
TAJIMA Group III-30
YAMATO SEWING MACHINE MFG. Co., LTD. III-30
B.Market Analytics III-31
Table 43: Japanese Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-31

Table 44: Japanese Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-32

Table 45: Japanese 15-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-33

4. EUROPE III-34
A.Market Analysis III-34
Import Scenario III-34
Table 46: EU 27 Household Sewing Machines Market (2012):
Percentage Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-34

Table 47: EU 27 Automatic Industrial Sewing Machines Market
(Other Than Book Sewing Machines) - (2012): Percentage
Value Breakdown of Imports by Country (includes
corresponding Graph/Chart) III-34
Export Scenario III-35
Table 48: EU 27 Household Sewing Machines Market (2012):
Percentage Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-35

Table 49: EU 27 Automatic Industrial Sewing Machines Market
(Other Than Book Sewing Machines) - (2012): Percentage
Value Breakdown of Exports by Country (includes
corresponding Graph/Chart) III-35
B.Market Analytics III-36
Table 50: European Recent Past, Current and Future Analysis
for Sewing Machines by Geographic Region/Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-36

Table 51: European Historic Review for Sewing Machines by
Geographic Region/Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-37

Table 52: European 15-Year Perspective for Sewing Machines
by Geographic Region/ Country - Percentage Breakdown of
Volume Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2004, 2013, and 2018
(includes corresponding Graph/Chart) III-38

Table 53: European Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-39

Table 54: European Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-40

Table 55: European 15-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-41

4a. FRANCE III-42
Market Analysis III-42
Table 56: French Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-42

Table 57: French Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-43

Table 58: French 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-44

4b. GERMANY III-45
A.Market Analysis III-45
Recent industry activity III-45
Product launches III-45
B.Market Analytics III-47
Table 59: German Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-47

Table 60: German Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-48

Table 61: German 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-49

4c. ITALY III-50
A.Market Analysis III-50
Recent Industry Activity III-50
B.Market Analytics III-51
Table 62: Italian Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-51

Table 63: Italian Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-52

Table 64: Italian 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-53

4d. THE UNITED KINGDOM III-54
A.Market Analysis III-54
Rising Interest in Sewing Promotes Market for Home Sewing
Machines III-54
Tracing the Evolutionary Path of Sewing Machines in the
Queen’s Country III-54
Product Launch III-55
B.Market Analytics III-56
Table 65: The UK Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-56

Table 66: The UK Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-57

Table 67: The UK 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-58

4e. SPAIN III-59
Market Analysis III-59
Table 68: Spanish Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-59

Table 69: Spanish Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-60

Table 70: Spanish 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-61

4f. RUSSIA III-62
Market Analysis III-62
Table 71: Russian Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-62

Table 72: Russian Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-63

Table 73: Russian 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-64

4g. REST OF EUROPE III-65
A.Market Analysis III-65
Product Launches III-65
B.Market Analytics III-67
Table 74: Rest of European Recent Past, Current and Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-67

Table 75: Rest of European Historic Review for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-68

Table 76: Rest of European 15-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-69

5. ASIA-PACIFIC III-70
A.Market Analysis III-70
Growth in Asia-Pacific Led by China III-70
Major Sewing Machine Manufacturers III-71
Select Players in the Asian Sewing Machines Industry III-71
B.Market Analytics III-72
Table 77: Asia-Pacific Recent Past, Current and Future
Analysis for Sewing Machines by Geographic Region/Country -
China, India, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-72

Table 78: Asia-Pacific Historic Review for Sewing Machines
by Geographic Region/ Country - China, India, and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-73

Table 79: Asia-Pacific 15-Year Perspective for Sewing
Machines by Geographic Region/Country - Percentage Breakdown
of Volume Sales for China, India, and Rest of Asia-Pacific
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-74

Table 80: Asia-Pacific Recent Past, Current and Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-75

Table 81: Asia-Pacific Historic Review for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-76

Table 82: Asia-Pacific 15-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-77

5a. CHINA III-78
A.Market Analysis III-78
Sewing Machines in China: A Review III-78
The Lair of the Dragon III-78
China: The Global Epicenter of Production III-78
Automation Bug Takes Over China III-79
Foreign Investments in Chinese Textile/Garments Provide
Growth Impetus for SM Market III-79
Recent Industry Activity III-80
Focus on Select Chinese Players III-80
Dongguan Zhi Fu mechanical SandT Co., Ltd III-80
Dalian DaFuJi Sewing Machine Co., Ltd. III-80
Feiyue Sewing Machine Corporate Group III-81
Feiyue Group Co., Ltd. III-81
GEMSY Sewing Machine Group III-81
Shanghai Butterfly Imp, and Exp. Co., Ltd. III-81
SGSB Group Co., Ltd III-81
Shanghai Huigong No. 3 Sewing Machine Factory III-82
Taizhou Zusun Sewing Equipment Co., Ltd III-82
Xi’an Typical Industries Co. Ltd III-82
Zoje Sewing Machine Co., Ltd. III-83
New Jack Sewing Machine Co.,Ltd. III-83
B.Market Analytics III-84
Table 83: Chinese Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-84

Table 84: Chinese Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-85

Table 85: Chinese 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-86

5b. INDIA III-87
A.Market Analysis III-87
Market Overview III-87
Rising Interest in Sewing Propels Market for Household
Sewing Machines III-87
Market to Favor Cost-Effective Chinese Sewing Equipment III-87
Chinese Manufacturers: A Threat to Local Manufacturers III-88
Key Players III-88
Juki Machinery (India) Pvt. Ltd III-88
Novel Sewing Machine Company III-88
Usha International Ltd., India III-89
B.Market Analytics III-89
Table 86: Indian Recent Past, Current and Future Analysis for
Sewing Machines by Product Segment - Home Sewing Machines,
and Industrial Sewing Machines Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-89

Table 87: Indian Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-90

Table 88: Indian 15-Year Perspective for Sewing Machines by
Product Segment - Percentage Breakdown of Volume Sales for
Home Sewing Machines, and Industrial Sewing Machines Markets
for Years 2004, 2013, and 2018 (includes corresponding
Graph/Chart) III-91

5c. REST OF ASIA-PACIFIC III-92
A.Market Analysis III-92
Focus on Select Countries III-92
Taiwan III-92
KAULIN MFG CO., Ltd - The Largest Manufacturer in Taiwan III-92
Singapore - A Key Market in Rest of Asia III-92
Pakistan III-93
Product Launch III-93
Focus on Select Players III-93
K-Chance Sewing Machine Development Co., Ltd. III-93
MAJOR Sewing Ind. III-94
SiRUBA III-94
SunStar Precision Co. Ltd. III-94
Woei Rong Machinery Company Limited III-95
B.Market Analytics III-95
Table 89: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-95

Table 90: Rest of Asia-Pacific Historic Review for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-96

Table 91: Rest of Asia-Pacific 15-Year Perspective for
Sewing Machines by Product Segment - Percentage Breakdown of
Volume Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-97

6. LATIN AMERICA III-98
Market Analysis III-98
Table 92: Latin American Recent Past, Current and Future
Analysis for Sewing Machines by Geographic Region/ Country -
Argentina, Brazil, Mexico, and Rest of Latin America Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-98

Table 93: Latin American Historic Review for Sewing Machines
by Geographic Region/Country - Argentina, Brazil, Mexico,
and Rest of Latin America Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-99

Table 94: Latin American 15-Year Perspective for Sewing
Machines by Geographic Region/ Country - Percentage
Breakdown of Volume Sales for Argentina, Brazil, Mexico, and
Rest of Latin America Markets for Years 2004, 2013, and 2018
(includes corresponding Graph/Chart) III-100

Table 95: Latin American Recent Past, Current and Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-101

Table 96: Latin American Historic Review for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-102

Table 97: Latin American 15-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-103

6a. ARGENTINA III-104
Market Analysis III-104
Table 98: Argentinean Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-104

Table 99: Argentinean Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-105

Table 100: Argentinean 15-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-106

6b. BRAZIL III-107
Market Analysis III-107
Table 101: Brazilian Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-107

Table 102: Brazilian Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-108

Table 103: Brazilian 15-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-109

6c. MEXICO III-110
Market Analaysis III-110
Table 104: Mexican Recent Past, Current and Future Analysis
for Sewing Machines by Product Segment - Home Sewing
Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-110

Table 105: Mexican Historic Review for Sewing Machines by
Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-111

Table 106: Mexican 15-Year Perspective for Sewing Machines
by Product Segment - Percentage Breakdown of Volume Sales
for Home Sewing Machines, and Industrial Sewing Machines
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-112

6d. REST OF LATIN AMERICA III-113
Market Analysis III-113
Table 107: Rest of Latin America Recent Past, Current and
Future Analysis for Sewing Machines by Product Segment -
Home Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-113

Table 108: Rest of Latin America Historic Review for Sewing
Machines by Product Segment - Home Sewing Machines, and
Industrial Sewing Machines Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-114

Table 109: Rest of Latin America 15-Year Perspective for
Sewing Machines by Product Segment - Percentage Breakdown of
Volume Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-115

7. REST OF WORLD III-116
Market Analysis III-116
Table 110: Rest of World Recent Past, Current and Future
Analysis for Sewing Machines by Product Segment - Home
Sewing Machines, and Industrial Sewing Machines Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-116

Table 111: Rest of World Historic Review for Sewing Machines
by Product Segment - Home Sewing Machines, and Industrial
Sewing Machines Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-117

Table 112: Rest of World 15-Year Perspective for Sewing
Machines by Product Segment - Percentage Breakdown of Volume
Sales for Home Sewing Machines, and Industrial Sewing
Machines Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-118


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 133 (including Divisions/Subsidiaries - 163)
The United States (15)
Canada (1)
Japan (32)
Europe (42)
- France (5)
- Germany (11)
- The United Kingdom (6)
- Italy (8)
- Rest of Europe (12)
Asia-Pacific (Excluding Japan) (70)
Latin America (1)
Africa (1)
Middle East (1)

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