Global Bicycles Industry

• Publication date: October 2012
• Report size: 448 pages

This report analyzes the worldwide markets for Bicycles in US$ Million by the following Product Segments: Adults Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring Bicycles, & Specialty Bicycles), Children's Bicycles, Sports Bicycles, and Bicycle Parts & Accessories. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided f...

This report analyzes the worldwide markets for Bicycles in US$ Million by the following Product Segments: Adults Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring Bicycles, & Specialty Bicycles), Children's Bicycles, Sports Bicycles, and Bicycle Parts & Accessories. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 281 companies including many key and niche players such as Accell Group N.V., Winora Staiger GmbH, Raleigh UK Ltd., Currie Technologies, Inc., Amer Sports, Atlas Cycles (Haryana) Ltd., Avon Cycles, Ltd., Bell Sports Corporation, Bhogal Group of Industries, Caloi, Inc., Campagnolo S.r.l, Cannondale Bicycle Corporation, Cycleurope AB, Fox Racing Shox, Giant Bicycles Inc., Hamilton Industries Pvt. Ltd., Hero Cycles Ltd, Huffy Bicycle Company, Merida Industry Co., LTD., Miyata Industry Co. Ltd., Montague Corp., Pacific Cycle Inc., Schwinn Bicycles, Santa Cruz Bicycles, Inc., Shanghai Forever Import & Export Co., Ltd., Shanghai Phoenix Imp. & Exp. Co., Ltd., Shimano, Inc., Specialized Bicycle Components, Inc., SRAM Corporation, Sunn Bicycle, Tandem Group PLC, Tube Investments of India Ltd., Union Cycle, and Yuh Jiun Industrial Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Sporting Goods Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Adult Bicycles I-3
Mountain Bicycles I-4
Hybrid Bicycles I-4
Touring Bicycles I-4
Specialty Bicycles I-4
Children’s Bicycles I-4
Sports and Road Racing Bicycles I-5
Parts and Accessories I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Introduction II-1
Current & Future Analysis II-1
Analysis by Region II-1
Analysis by Product Group II-1
Bicycle Market Holds Out Opportunities II-2
High Gas Prices Boost Bicycle Sales II-2
Escalating Metal Prices Pressure Manufacturers II-2
Initiatives Encourage Bicycle Riding II-3
Novel Sophisticated Features Improve Market Prospects II-3
Spurt in Electric Bike Sales II-3
Bicycling - A Potential Solution for Global Warming II-4
Production Bases Shift to Southeast Asia II-4
Factors Affecting the Bicycle Market II-4
New Uses of Bicycles Drive Demand II-4
Fancy Bicycles Gain Popularity II-5
Characteristics of the Industry II-5
Regional Usage Patterns II-5
Rising Oil Costs: Stimulus for Bicycles II-6
Composite Industry II-6
Transforming from Traditional Manufacturing to High-tech
Industry II-6
Aggressive Promotions Spur Market Penetration II-6
Distribution Channels II-7
Production Scenario II-7
Table 1: Global Bicycle Market (2010): Percentage Breakdown
of Leading Producers by Country - China, India, and Others
(includes corresponding Graph/Chart) II-7
Key Statistics II-8
Table 2: Global Bicycle Market (2011): Percentage Breakdown
of Value Sales Based on Price Point (includes corresponding
Graph/Chart) II-8

Table 3: Top 10 Countries Ranked on the Basis of Highest
Number of Bicycles per Person (includes corresponding
Graph/Chart) II-8

Table 4: Global Bicycle Market (2011): Number of Cities with
Bicycle Sharing Scheme by Select Country (includes
corresponding Graph/Chart) II-9
Trade Statistics II-9
Table 5: Global Bicycle Exports (2011): Percentage Breakdown
of Value Exports by Country (includes corresponding
Graph/Chart) II-9

Table 6: Global Bicycle Imports (2011): Percentage Breakdown
of Value Imports by Country (includes corresponding
Graph/Chart) II-9

2. PRODUCT OVERVIEW II-10
Bicycle II-10
Adult Bicycles II-10
Mountain Bicycles II-10
History II-10
Demand for Mountain Bicycles II-11
Mountain Bicycle Models Based on Material Used II-11
Hybrid Bicycles II-12
Electric Bicycles: An Emerging Segment II-12
Advantages of an Electric Bike II-12
Touring Bicycles II-13
Specialty Bicycles II-13
Bamboo Bicycles: Take a Ride on Your Imagination II-13
Children’s Bicycles II-13
Juvenile BMX Bicycle Models Based on Materials Used II-14
Sports and Road Racing Bicycles II-14
Types of Road and Specialty Bicycles Based on the Material II-14
Parts and Accessories II-14

3. RODUCT INTRODUCTIONS/INNOVATIONS II-15
Hero Cycles Unveils Ultra Trail Premium Bicycle Range II-15
Belnote Launches Environment-friendly Bicycles for Women II-15
Hero Cycles Introduces Urban Trail Lifestyle Bicycle Brand II-15
Budnitz Bicycles Introduces Model No. 4 City Bicycle II-15
BMW Launches 2012 Touring Bike Range II-16
Budnitz Bicycles Introduces Model No. 3 Honey Edition Bicycle II-16
Fit Bikes Launches Novel 24mm Spindle Size II-16
Cicli Pinarello Introduces New Premium Bikes II-16
Hero Cycles Introduces Premium Bicycle II-17
Van Nicholas Unveils Zephyr, Astraeus and Ventus Bikes II-17
Storck Rolls Out New Range of Bikes II-17
Velo Rolls Out New Senso and Plush Line of Saddles II-17
Suncross Bikes Introduces Raleigh Bicycles in Kerala II-18
Norco Bicycles Unveils New Range of Bikes II-18
Cube Introduces New Stereo Efficient Trail Control Range of Bikes II-18
Kona Offers Abra Cadabra and Cadabra Bike Models II-19
Trek Bicycle Upgrades Superfly and Superfly 100 Bikes II-19
Trek Bicycle Offers Fuel EX Mountain Bike II-19
Trek Bicycle Launches Stache Hardtail Mountain Bike II-19
Surly Bikes Launches Krampus 29+ Bike II-20
Felt Introduces Lines of Bicycles and Nine FRD Frame II-20
Firefox Bikes Rolls Out MTV Edition Bicycles II-20
BMC Trading Unveils BMC impec Automobili Lamborghini Edition
Road Bike II-21
LEADER BIKE Introduces URBAN PERFORMANCE SERIES of Bikes II-21
Specialized Bicycle Components Expands and Launches Bicycle Lines II-21
MapQuest Introduces Additional Pedestrian Bicycle Routing Options II-22
TI Cycles Introduces Montra Bicycle II-22
Hi Bird Bicycles Introduces New Bicycle Range II-22
Ford Motor Launches Electric Bicycle II-22
Salsa Cycles Rolls Out Horsethief Bicycle II-22
Pedego Electric Bikes Launches City Commuter Bike II-23
Skoda Auto Launches New Bicycle Range II-23
TI Cycles Rolls Out Coffee & Cycles Coffee Shop-Cum-Bicycle Store II-23
Blue Competition Cycles Introduces 2012 AC1 and AC1 SL Bikes II-24
Pivot Cycles Rolls Out Carbon Version of Mach 5.7 Bicycle II-24
Trek Bicycle Launches FX Bike Range II-24

4. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
BUILDER II-25
Felt Bicycles Introduces New 2011 Cyclocross Range II-25
Shandong Province Unveils Subsidy on Electric Bicycles II-25
Pietzo Introduces Hybrid Electric Bicycles for Environment-
Friendly Commuting II-25
Pacific Cycles Launches IF Reach DC Electric Bike II-25
Montague Launches the Boston Folding Bike II-26
Samculy Launches Greenity Model of Electric Bicycle II-26
Rocky Mountain Bicycles Unveils New 2011 Slayer Bicycle II-26
Hi Bird Bicycles Unveils New Range of Bicycles II-26
Ellsworth Handcrafted Bicycles to Launch New Bike Range II-27
Montague Launches The Boston II-27
OHM Cycles Unveils Two New E-bike Models II-27
Greenlight Bikes Launches Kalkhoff Bicycles in North America II-28
Sanyo Launches New eneloop Models II-28
Mercedes Benz Launches New Bicycle Range II-28
Ellsworth Bicycles Launches Coercion Carbon Road Bike II-28
Trek Bicycles Launches 6 Series Madone Road Bike II-29
RadioShack Showcases Team Bikes for the Year 2010 II-29
Giant Bicycles Introduces 2010 Line of Mountain Bikes II-29
SANYO Electric Launches CY-SPJ220 and CY-SPK227 Electric
Hybrid Bicycles II-29
SANYO North America Introduces Synergetic Hybrid Bicycle II-30
Stradalli Cycle Introduces Stradalli Turin II-30
Performance Bicycle Unveils Kids Bikes II-30
Dynamic Bicycles Launches High Performance Road Bike II-30
Koga-Miyata Introduces New Version of Bergmönch Mountain
Sports Device II-30
Power Sports Factory Introduces New Range of E-bicycles and E
-scooters Under eSTRADA Brand II-31
Recreational Equipment Introduces New Line of Novara-Brand
Bicycles II-31
Hero Group to Introduce Premium and Fancy Children's Cycles in
India II-31
Santa Cruz Bicycles Unveils Blur XC Carbon II-31
AeroCat Unveils AeroCat T600™ Bicycles II-31
AeroCat Unveils R505 Carbon Fiber Road Bike II-32
Intense Cycles Unveils 2009 Uzzi II-32
Intense Cycles Unveils Spider 2 II-32

5. RECENT INDUSTRY ACTIVITY II-33
Cyclingnews.com and Bontrager Enter into Partnership II-33
ARTCRANK and Trek Bicycle Collaborate II-33
Dorel Industries Acquires Poltrade II-33
Pon Holdings to Take Over Royal Gazelle II-33
Accell Group to Acquire Vartex II-33
Cosworth Group Enters into Partnership with Storck Bicycle II-34
Accell Group Takes Over Currie Technologies II-34
Accell Group Acquires Raleigh Cycle II-34
Accell to Take Over Electric Bicycle Brands II-34
Cycleurope Chooses inRiver for Marketing Requirements II-35
MIFA Mitteldeutsche Fahrradwerke Takes Over Steppenwolf Bikes II-35
Bosch Acquires Majority Stake in Ningbo Polaris Technology II-35
Hero Establishes a New Premium Bicycle Manufacturing Facility
in Ludhiana II-35
Hero Cycles Ltd Inks Sales Agreement with Walmart II-35
TI Cycles of India Establishes New Manufacturing Facility in
Chennai II-35
Hero Cycles Establishes New Manufacturing Facility at Ludhiana II-36
LA Bicycle to Establish New Manufacturing Facility in India II-36
Accell Group Acquires Raleigh Cycle II-36
Minestone Acquires Marin II-36
Velec Enters into Partnership with Hero Eco II-36
TI Cycles Commences Production of Montra Performance Bicycles II-37
ZAM BIKES and Zuri Ink Contract II-37
Serotta Enters into Partnership with Bradway Capital II-37
Felt Bicycles Signs Agreement with Skil-Shimano Team II-37
LOOK Enters into Agreement with SUNN II-37
Hero Cycles Enters into Partnership with Pantaloon Retail II-38
Batavus Acquires Vartex II-38
Avanti Bicycle to Take Over Bicycle Division from Pacific Brands II-38
Planet Bicycles Forms Joint Venture with Dema Bicycles II-38
Blue Compaetition Cycles Signs Exclusive Agreement with Ciclo
Werks II-39
Huffy Selects Action Bikes to Enter into Indian Market II-39
China BAK Battery Receives Supply Contract from XDS Shenzhen
Xidesheng Bicycle II-39

6. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-40
Accell Group to Acquire Bäumker II-40
Tube Investments of India Acquires Financiere C10 II-40
Hero Cycles to Foray into US Market II-40
Raleigh Canada Enters into Partnership with Walmart Canada II-40
Alpine Bikes Takes Over Off Beat Bikes and Nevis Range Bike
Shop Franchise II-40
Cyfac International Selects Catia PLM Express Solution of Keonys II-41
Crucial Innovation Enters into Strategic Partnership
withRadioShack Team II-41
Accell Group Acquires Baumker II-41
FOCUS Bicycles USA and Performance Bicycles Enter into Alliance II-42
Terry Precision Cycling Enters into License Agreement Advanced
Sports II-42
Rocky Mountain Bicycles Forms Partnership with Endless Biking II-42
Metroelectric Takes Over Powabyke II-42
Dorel Industries Acquires Assets of Circle Bikes and Hot Wheels II-43
Gruppo Bici Takes Over Canditalia II-43
Robrady Inks Agreement with DK City II-43
Dorel Industries Establishes Cycling Sports Group Australia II-43
TI Cycles Enters into Partnership with Bianchi and Cannondale II-43
Bicycle Investments Takes Over Minerva II-44
SDG USA Divests Bicycle Division to SDG Components II-44
eZeebike USA to Establish Flagship Stores Across the US II-44
African Ellipsi Project to Manufacture Bamboosero II-44
Feedback Sports Acquires Ultimate Bike Support II-44
Sagitta Group Snaps Up Cycle Lab II-45
TI Cycles Opens ‘Track & Trail’ Outlets II-45

7. FOCUS ON SELECT GLOBAL PLAYERS II-46
Accell Group N.V. (Netherlands) II-46
Winora Staiger GmbH (Germany) II-46
Raleigh UK Ltd. (UK) II-46
Currie Technologies, Inc. (US) II-47
Amer Sports (Finland) II-47
Atlas Cycles (Haryana) Ltd. (India) II-47
Avon Cycles, Ltd. (India) II-47
Bell Sports Corporation (US) II-48
Bhogal Group of Industries (India) II-48
Caloi, Inc. (US) II-48
Campagnolo S.r.l (Italy) II-48
Cannondale Bicycle Corporation (US) II-48
Cycleurope AB (Sweden) II-49
Fox Racing Shox (US) II-49
Giant Bicycle, Inc. (US) II-49
Hamilton Industries Pvt. Ltd. (India) II-49
Hero Cycles Ltd. (India) II-50
Huffy Bicycle Company (US) II-51
Merida Industry Co., Ltd. (Taiwan) II-51
Miyata Industry Co., Ltd. (Japan) II-51
Montague Corp. (US) II-51
Pacific Cycle, Inc. (US) II-51
Schwinn Bicycles (US) II-52
Santa Cruz Bicycles, Inc. (US) II-52
Shanghai Forever Import & Export Co., Ltd. (China) II-52
Shanghai Phoenix Imp. & Exp. Co., Ltd. (China) II-52
Shimano, Inc. (Japan) II-52
Specialized Bicycle Components, Inc. (US) II-53
SRAM Corporation (US) II-53
SUNN Bicycle (France) II-53
Tandem Group plc (UK) II-53
Trek Bicycle Corp. (US) II-54
Tube Investments of India Ltd. (India) II-54
Union Cycle (US) II-54
Yuh Jiun Industrial Co., Ltd. (Taiwan) II-54

8. GLOBAL MARKET PERSPECTIVE II-55
Table 7: World Recent Past, Current & Future Analysis for
Bicycles by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-55

Table 8: World Historic Review for Bicycles by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-56

Table 9: World 15-Year Perspective for Bicycles by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin America Markets for Years 2004, 2011, and 2018
(includes corresponding Graph/Chart) II-57
Analytics by Product Segment II-58
Table 10: World Recent Past, Current & Future Analysis for
Adult Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-58

Table 11: World Historic Review for Adult Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-59

Table 12: World Recent Past, Current & Future Analysis for
Adult Bicycles by Product Segment - Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles, and Specialty Bicycles Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-60

Table 13: World Historic Review for Adult Bicycles by Product
Segment - Mountain Bicycles, Hybrid Bicycles, Touring
Bicycles, and Specialty Bicycles Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-61

Table 14: World 15-Year Perspective for Adult Bicycles by
Geographic Region -Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-62

Table 15: World 15-Year Perspective for Adult Bicycles by
Product Segment - Percentage Breakdown of Dollar Sales for
Mountain Bicycles, Hybrid Bicycles, Touring Bicycles, and
Specialty Bicycles Markets for Years 2004, 2011, and 2018
(includes corresponding Graph/Chart) II-63

Table 16: World Recent Past, Current & Future Analysis for
Mountain Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-64

Table 17: World Historic Review for Mountain Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-65

Table 18: World 15-Year Perspective for Mountain Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-66

Table 19: World Recent Past, Current & Future Analysis for
Hybrid Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-67

Table 20: World Historic Review for Hybrid Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-68

Table 21: World 15-Year Perspective for Hybrid Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-69

Table 22: World Recent Past, Current & Future Analysis for
Touring Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-70

Table 23: World Historic Review for Touring Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-71

Table 24: World 15-Year Perspective for Touring Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-72

Table 25: World Recent Past, Current & Future Analysis for
Specialty Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-73

Table 26: World Historic Review for Specialty Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-74

Table 27: World 15-Year Perspective for Specialty Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-75

Table 28: World Recent Past, Current & Future Analysis for
Children's Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-76

Table 29: World Historic Review for Children’s Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-77

Table 30: World 15-Year Perspective for Children's Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-78

Table 31: World Recent Past, Current & Future Analysis for
Sports Bicycles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-79

Table 32: World Historic Review for Sports Bicycles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-80

Table 33: World 15-Year Perspective for Sports Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011,
and 2018 (includes corresponding Graph/Chart) II-81

Table 34: World Recent Past, Current & Future Analysis for
Bicycle Parts & Accessories by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-82

Table 35: World Historic Review for Bicycle Parts &
Accessories by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-83

Table 36: World 15-Year Perspective for Bicycle Parts &
Accessories by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets for
Years 2004, 2011, and 2018 (includes corresponding
Graph/Chart) II-84


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
A Primer III-1
Growth Drivers In a Capsule III-1
Facts & Figures III-2
Table 37: US Bicycles Market: Influence on Purchase
Decision (includes corresponding Graph/Chart) III-2
Demographical Trends in the Bicycle Industry III-3
Bicycling - A Popular Sport in America III-3
Bicycle Transportation in the Limelight III-3
Every Participant Counts III-3
Electric Bicycles Gaining Popularity III-4
Issues Regarding Electric Bicycles III-4
Big-wheel Mountain Bikes in Demand III-4
Increasing Use of Carbon Fiber Results in Outsourcing of
Bicycle Production III-5
What Does the Future Hold? III-5
States Implement Bike-Friendly Initiatives III-5
Manufacturers Shift to Commuters III-6
Manufacturers Move Overseas In Search of Newer Raw Materials III-6
Statistical Data III-6
Bicycle Sales III-6
Table 38: US Bicycle Market (2006-2010): Sales in Million
Units (includes corresponding Graph/Chart) III-7

Table 39: US Bicycles Market (2006-2010): Breakdown of
Unit Sales in Millions for Wheel Category (20-Inch and
Above Wheel Size) (includes corresponding Graph/Chart) III-7
Distribution Channels III-7
Table 40: US Bicycle Market (2012): Percentage Breakdown
of Unit Sales by Distribution Channel-Mass Merchants,
Independent Bicycle Dealers, Sports Goods Retail Chains
and Others (includes corresponding Graph/Chart) III-8
Specialty Retail Channels Continue to Face Pressure III-8
Table 41: US Bicycle Market (2005-2011): Number of
Specialty Bicycle Retail Locations (includes corresponding
Graph/Chart) III-8
European Internet Retailers Garner A Large Share in the US
Markets III-9
US Suppliers Lose Ground to European Retailers III-9
US Bicycle Imports Stagnates III-9
Imports by Source Country III-9
Table 42: US Bicycle Imports (2011): Breakdown of Value
Imports (in US$ ‘000) by Destination Country III-10

Table 43: US Bicycle Exports (2011): Breakdown of Value
Exports (in US$ ‘000) by Destination Country (includes
corresponding Graph/Chart) III-10
Imports by Wheel Size III-11
Table 44: US Bicycle Imports (2010): Percentage Breakdown
of Volume Imports by Wheel Size Category (includes
corresponding Graph/Chart) III-11
Bicycling Demographics (2011) III-11
Table 45: Percentage Cyclists by Gender (includes
corresponding Graph/Chart) III-11

Table 46: Percentage Cyclists by Age Group: (includes
corresponding Graph/Chart) III-11

Table 47: Percentage Cyclists by Marital Status: (includes
corresponding Graph/Chart) III-12

Table 48: Percentage Cyclists by Household Income:
(includes corresponding Graph/Chart) III-12

Table 49: US Bicycle Market (2011): Percentage Share of
Market Share by Bicycle Category -700c/Road, Mountain Bike,
Hybrid/Cross, Comfort, Youth, Cruiser, Recumbent/Tandem and
Others (includes corresponding Graph/Chart) III-12
Who’s Leading the Pack? III-13
Table 50: US Bicycle Market (2009): Percentage Breakdown of
Market Share by Brand for Trek, Specialized, Giant,
Raleigh, Fuji, Gary Fisher, Electra, Cannondale, Haro,
Redline and Others (includes corresponding Graph/Chart) III-13
The US Bicycle Industry: A Historical Perspective III-13
Strategic Corporate Developments III-14
Product Innovations/Launches III-15
Key Players III-19
B.Market Analytics III-24
Table 51: US Recent Past, Current & Future Analysis for
Bicycles by Product Group/Segment - Adult Bicycles (Mountain
Bicycles, Hybrid Bicycles, Touring Bicycles & Specialty
Bicycles), Children’s Bicycles, Sports Bicycles, and Parts &
Accessories Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-24

Table 52: US Historic Review for Bicycles by Product Group/
Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-25

Table 53: US 15-Year Perspective for Bicycles by Product
Group/Segment - Percentage Breakdown of Dollar Sales for
Adult Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring
Bicycles & Specialty Bicycles), Children’s Bicycles, Sports
Bicycles, and Parts & Accessories Markets for Years 2004,
2011, and 2018 (includes corresponding Graph/Chart) III-26

2. CANADA III-27
A.Market Analysis III-27
Current & Future Analysis III-27
Market Structure III-27
Table 54: Bicycle Market in Canada (2011): Percentage
Market Share Breakdown of Product Types - Mountain
Bicycles, Children's Bicycles, Sports Bicycles, and Others
(includes corresponding Graph/Chart) III-28
Bike Rental Schemes Gain Popularity III-28
End Users III-28
Junior Vs Adult III-28
Women Vs Men III-28
Mountain Vs Racing Vs Hybrid III-29
High-end Vs Low-end III-29
Trade Statistics III-29
Table 55: Canadian Bicycle Exports (2011): Breakdown of
Value Exports (in US$) by Destination Country III-29

Table 56: Canadian Bicycle Imports (2011): Breakdown of
Value Imports (in US$) by Origin Country (includes
corresponding Graph/Chart) III-30
Strategic Corporate Developments III-31
Product Innovations/Launches III-31
B.Market Analytics III-32
Table 57: Canadian Recent Past, Current & Future Analysis
for Bicycles by Product Group/ Segment - Adult Bicycles
(Mountain Bicycles, Hybrid Bicycles, Touring Bicycles &
Specialty Bicycles), Children’s Bicycles, Sports Bicycles,
and Parts & Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-32

Table 58: Canadian Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-33

Table 59: Canadian 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-34

3. JAPAN III-35
A.Market Analysis III-35
Current & Future Analysis III-35
A Primer III-35
e-bikes Market Segment to Expand III-35
Volume Production and Imports Continue to Decline III-35
Key Players III-36
B.Market Analytics III-37
Table 60: Japanese Recent Past, Current & Future Analysis
for Bicycles by Product Group/ Segment - Adult Bicycles
(Mountain Bicycles, Hybrid Bicycles, Touring Bicycles &
Specialty Bicycles), Children’s Bicycles, Sports Bicycles,
and Parts & Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-37

Table 61: Japanese Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-38

Table 62: Japanese 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-39

4. EUROPE III-40
A.Market Analysis III-40
Current & Future Analysis III-40
Electric Bicycle Industry to Witness Increase in Demand III-40
Bicycle Sharing Schemes to Benefit Bicycle Industry III-40
Key Statistics III-41
Table 63: European Bicycle Production (2011): Percentage
Breakdown of Production by Country (In 1,000 Units)
(includes corresponding Graph/Chart) III-41

Table 64: EU Bike Imports (2010): Percentage Breakdown of
Volume Imports by Select Origin Country (includes
corresponding Graph/Chart) III-41
B.Market Analytics III-42
Table 65: European Recent Past, Current & Future Analysis
for Bicycles by Geographic Region - France, Germany, Italy,
UK, Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-42

Table 66: European Historic Review for Bicycles by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-43

Table 67: European 15-Year Perspective for Bicycles by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2004, 2011, and 2018 (includes
corresponding Graph/Chart) III-44

Table 68: European Recent Past, Current & Future Analysis
for Bicycles by Product Group / Segment - Adult Bicycles
(Mountain Bicycles, Hybrid Bicycles, Touring Bicycles &
Specialty Bicycles), Children’s Bicycles, Sports Bicycles,
and Parts & Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-45

Table 69: European Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-46

Table 70: European 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-47

4a. FRANCE III-48
A.Market Analysis III-48
Current and Future Analysis III-48
French Cycling Market to Stabilize III-48
Table 71: French Bicycle Market (2011): Percentage
Breakdown of Unit Production by Type (includes
corresponding Graph/Chart) III-48

Table 72: French Bicycle Market (2012): Percentage
Breakdown of Market Share by Usage Type (includes
corresponding Graph/Chart) III-49
Share of Electric-Powered Bicycles to Expand III-49
City Bikes to Command a Larger Market Share III-49
Key Statistics III-49
Table 73: French Bicycle Market (2005-2010): Production in
Thousand Units (includes corresponding Graph/Chart) III-49

Table 74: Cycling Infrastructure in France (2012):
Percentage Breakdown of Area by Type (includes
corresponding Graph/Chart) III-50

Table 75: Bicycle Market in France (2012): Percentage
Breakdown of Market Share by Retail Channel Type-Sporting
Goods Stores, Specialists Under Brands, Independent
Specialists and Hypermarkets (includes corresponding
Graph/Chart) III-50
Key Players III-50
B.Market Analytics III-51
Table 76: French Recent Past, Current & Future Analysis for
Bicycles by Product Group/Segment - Adult Bicycles (Mountain
Bicycles, Hybrid Bicycles, Touring Bicycles & Specialty
Bicycles), Children’s Bicycles, Sports Bicycles, and Parts &
Accessories Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-51

Table 77: French Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-52

Table 78: French 15-Year Perspective for Bicycles by Product
Group/Segment - Percentage Breakdown of Dollar Sales for
Adult Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring
Bicycles & Specialty Bicycles), Children’s Bicycles, Sports
Bicycles, and Parts & Accessories Markets for Years 2004,
2011, and 2018 (includes corresponding Graph/Chart) III-53

4b. GERMANY III-54
A.Market Analysis III-54
Current & Future Analysis III-54
Market Scenario III-54
Germany Cheers Its Bicycle Market Ahead III-55
Table 79: German Bicycle Production in Thousand Units (
2005-2010) (includes corresponding Graph/Chart) III-55
The Newsmakers III-55
e-Bikes Go Strong III-56
Channels of Distribution III-56
Table 80: German Bicycle Market (2012): Percentage
Breakdown of Value Sales by Distribution Channel - Bike
Shops, Mass Merchants, and Others (includes corresponding
Graph/Chart) III-56
Specialist Bicycle Shops Gain Significance III-57
Strategic Corporate Developments III-57
Product Innovations/Launches III-57
Key Players III-58
B.Market Analytics III-59
Table 81: German Recent Past, Current & Future Analysis for
Bicycles by Product Group / Segment - Adult Bicycles
(Mountain Bicycles, Hybrid Bicycles, Touring Bicycles &
Specialty Bicycles), Children’s Bicycles, Sports Bicycles,
and Parts & Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-59

Table 82: German Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-60

Table 83: German 15-Year Perspective for Bicycles by Product
Group/Segment - Percentage Breakdown of Dollar Sales for
Adult Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring
Bicycles & Specialty Bicycles), Children’s Bicycles, Sports
Bicycles, and Parts & Accessories Markets for Years 2004,
2011, and 2018 (includes corresponding Graph/Chart) III-61

4c. ITALY III-62
A.Market Analysis III-62
Current & Future Analysis III-62
A Primer III-62
Segments in Italian Bicycle Market III-62
Key Statistics III-63
Table 84: Italian Bicycle Market (2005-2010): Production in
Thousand Units (includes corresponding Graph/Chart) III-63
Product Innovations/Launches III-63
Key Players III-63
B.Market Analytics III-64
Table 85: Italian Recent Past, Current & Future Analysis for
Bicycles by Product Group/Segment - Adult Bicycles (Mountain
Bicycles, Hybrid Bicycles, Touring Bicycles & Specialty
Bicycles), Children’s Bicycles, Sports Bicycles, and Parts &
Accessories Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-64

Table 86: Italian Historic Review for Bicycles by Product
Group/Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-65

Table 87: Italian 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-66

4d. THE UNITED KINGDOM III-67
A.Market Analysis III-67
Current & Future Analysis III-67
Market Scenario III-67
Cycling to Boost British Economy III-67
Table 88: New Cyclists in the UK (2012): Percentage
Breakdown by Frequency (includes corresponding Graph/Chart) III-68
Bicycle Market to Witness Growth III-68
UK Uninteresting To Manufacturers III-69
Factors Preventing Growth of the Bicycle Industry in UK III-69
Retail Scenario III-69
Table 89: UK Bicycle Market (2012): Percentage Breakdown of
Market Share by Retail Channel (includes corresponding
Graph/Chart) III-70
Key Statistics III-70
Table 90: UK Bicycle Market (2012): Percentage Breakdown of
Bicycle Usage by Frequency (includes corresponding
Graph/Chart) III-70

Table 91: UK Bicycle Market (2005-2010): Production in
Thousand Units (includes corresponding Graph/Chart) III-71
Product Innovations/Launches III-71
Key Players III-71
B.Market Analytics III-73
Table 92: UK Recent Past, Current & Future Analysis for
Bicycles by Product Group/Segment - Adult Bicycles (Mountain
Bicycles, Hybrid Bicycles, Touring Bicycles & Specialty
Bicycles), Children’s Bicycles, Sports Bicycles, and Parts &
Accessories Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-73

Table 93: UK Historic Review for Bicycles by Product Group/
Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-74

Table 94: UK 15-Year Perspective for Bicycles by Product
Group/Segment - Percentage Breakdown of Dollar Sales for
Adult Bicycles (Mountain Bicycles, Hybrid Bicycles, Touring
Bicycles & Specialty Bicycles), Children’s Bicycles, Sports
Bicycles, and Parts & Accessories Markets for Years 2004,
2011, and 2018 (includes corresponding Graph/Chart) III-75

4e. SPAIN III-76
A.Market Analysis III-76
Current and Future Analysis III-76
B.Market Analytics III-77
Table 95: Spanish Recent Past, Current & Future Analysis for
Bicycles by Product Group/Segment - Adult Bicycles (Mountain
Bicycles, Hybrid Bicycles, Touring Bicycles & Specialty
Bicycles), Children’s Bicycles, Sports Bicycles, and Parts &
Accessories Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-77

Table 96: Spanish Historic Review for Bicycles by Product
Group/ Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-78

Table 97: Spanish 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-79

4f. RUSSIA III-80
A.Market Analysis III-80
Current & Future Analysis III-80
Russian Bicycles Industry Going Through a Rough Patch III-80
Strategic Corporate Developments III-80
B.Market Analytics III-81
Table 98: Russian Recent Past, Current & Future Analysis for
Bicycles by Product Group/ Segment - Adult Bicycles
(Mountain Bicycles, Hybrid Bicycles, Touring Bicycles &
Specialty Bicycles), Children’s Bicycles, Sports Bicycles,
and Parts & Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-81

Table 99: Russian Historic Review for Bicycles by Product
Group/Segment - Adult Bicycles (Mountain Bicycles, Hybrid
Bicycles, Touring Bicycles & Specialty Bicycles), Children’s
Bicycles, Sports Bicycles, and Parts & Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-82

Table 100: Russian 15-Year Perspective for Bicycles by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Adult Bicycles (Mountain Bicycles, Hybrid Bicycles,
Touring Bicycles & Specialty Bicycles), Children’s Bicycles,
Sports Bicycles, and Parts & Accessories Markets for Years
2004, 2011, and 2018 (includes corresponding Graph/Chart) III-83

4g. REST OF EUROPE III-84
A.Market Analysis III-84
Current & Future Analysis III-84
Focus on Select Markets III-84
Belgium III-84
Denmark III-84
Table 101: Danish Bicycle Market (2008-2010): Imports and
Exports in Thousand Units (includes corresponding
Graph/Chart) III-85
Hungary III-85
Finland III-85
Finnish Bicycle Industry Witnesses Growth in Extreme Segments III-85
Bicycle Retailing III-85
Table 102: Bicycle Market in Finland (2007-2010): Imports
and Exports in Thousand Units (includes corresponding
Graph/Chart) III-86
Norway III-86
Poland