Global Housewares (Tabletopware) Industry

This report analyzes the worldwide markets for Housewares (Tabletopware) in US$ Million by the following Product Segments: Dinnerware, Flatware, Glassware, and Crystalware. Further classification of the Housewares (Tabletopware) market in the United States is as follows: Dinnerware (Upstairs Formal Dinnerware, Upstairs Casual Dinnerware, & Housewares Dinnerware), Flatware (Stainless Steel Flatware, Silver Plated Flatware, & Sterling Silverware), Glassware (Beverageware, Serveware, Ovenware, Storageware, & Decorative Accessories), and Crystalware (Giftware, Stemware, & Barware). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 192 companies including many key and niche players such as Guy Degrenne SA, Lenox Group, Inc., Libbey, Inc., Lifetime Brands Inc., Pfaltzgraff Co., Mikasa & Company, Noritake Co., Ltd., Oneida Ltd., The Zrike Company, Inc., The Denby Pottery Company Ltd., Villeroy & Boch AG, WMF Württembergische Metallwarenfabrik AG, World Kitchen, LLC, and WWRD Holdings Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Houseware Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Dinnerware I-4
Classification by Materials I-4
Vitrified and Non-Vitrified Ceramics I-4
Classification by Style I-5
Formal Dinnerware I-5
Casual Dinnerware I-5
Transitional Style I-5
Flatware I-5
Categorization of Flatware I-5
Sterling Silver I-5
Silverplate I-6
Stainless Steel I-6
Glassware I-6
Beverageware I-6
Stemware I-6
Barware I-6
Crystalware I-7


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Market Primer II-1
Challenges to Reckon With II-1
Population Demography - An Important Factor II-2
Factors Influencing Consumer Preferences II-2
Factors Impacting Sales of Housewares (On a Scale of 1-10) II-3
Market II-3
Greater Choice from Mix-and-Match II-3
Colors, Patterns and Finishes II-3
Pastels are in II-3
Cookware-cum-Serveware from Manufacturers and Retailers II-3
Key Players II-4
Current and Future Analysis II-4
Tableware Production II-4
Table 1: Leading Tableware Producers in the Global Market
(2011) - Percentage Breakdown for China, Europe, Rest of
Asia-Pacific, Middle East and North Africa and Americas
(includes corresponding Graph/Chart) II-4

2. MARKET TRENDS II-5
Licensing - A Time Tested Strategy II-5
Generation X - Potential Growth Target II-5
In-Store Shopping Continues to be in Vogue II-5
Extending Lines of Popular Patterns - A Better Bet II-5
Housewares Go the Colorful Way II-6
Positioning Tableware Products as Gifts - A Winning Strategy II-6
Acrylic Tableware - Beyond Traditional Settings II-6
Key Statistics II-6
Table 2: Global Cutlery Market (2010) - Percentage Breakdown
of Exports by Value for China, Germany, Poland, US, Mexico,
Hong Kong, Belgium and Others (includes corresponding
Graph/Chart) II-6

3. PRODUCT OVERVIEW II-7
Design Areas II-7
Simple Traditional Designs II-7
Ornate Traditional Designs II-7
Contemporary Designs II-7
Transitional Designs II-7
Dinnerware II-7
Emphasis on Looks II-7
Evolution II-7
Chinese Porcelain II-8
Classification of Dinnerware by Materials II-8
Vitrified and Non-Vitrified Ceramics II-8
China - The Most Popular Ceramic II-8
Fine China - The Highest-Quality China II-9
Bone China - The Delicate Delight II-9
Casual China II-9
Stoneware II-9
Earthenware, Semi-Porcelain, Ironstone and Pottery II-10
Earthenware II-10
Semi-Porcelain II-10
Ironstone II-10
Pottery II-10
Glass and Glass-Ceramic (Pyroceram) II-10
Melamine and Polycarbonate II-10
Classification of Dinnerware by Style II-11
Formal Dinnerware II-11
Casual Dinnerware II-11
Housewares Dinnerware II-11
Transitional Style II-11
Flatware II-12
Product Overview II-12
Categorization of Flatware II-12
Sterling Silver II-12
Silverplate II-12
Stainless Steel II-12
Gold Electroplate II-13
Glassware/Crystalware II-13
Compounds That Make Up Glass II-13
Soda-Lime Glass II-13
Potash Glass II-13
Crystal and Leaded Glass II-13
Basic Types of Decoration for Crystalware II-14
Cutting II-14
Banding II-14
Lead Glass is Considered Safe II-14
Hand- and Machine-made Glassware II-14
Classification of Glassware II-14
Beverageware II-14
Stemware II-15
Barware II-15

4. RECENT INDUSTRY ACTIVITY II-16
King's Flair Development Forms Joint Venture with Lifetime Brands II-16
ARC International Americas Revamps Durand Glass Manufacturing
Plant II-16
World Kitchen Enters into Strategic Partnership with TTK Prestige II-16
Kathy Ireland Worldwide Enters into Partnership with Gorham II-17
Srithai Superware Establishes Local Trading Subsidiary for
Entry into Indian Market II-17
Monomoy Capital Partners Takes Over Oneida II-17
Lifetime Brands Takes Equity Stake in GS Internacional II-18
Lifetime Brands Snaps Up Creative Tops II-18
ClearLight Partners Takes Over Evriholder Products II-18
Xcel Brands Enters into Exclusive Licensing Agreements with
Gibson Overseas and Benson Mills II-18
Trakya Cam and Saint-Gobain Glass France Obtain Approval for
Trakya Glass Rus ZAO Merger II-19

5. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-20
World Kitchen Takes Over Snapware II-20
DLF Brands Launches Pure Home + Living Store in New Delhi II-20
Oneida and Robinson Enter into Licensing Agreement II-20
Midwest-CBK Inks Licensing Agreement with Renowned Tableware
and Jewelry Designer II-21
WWRD Acquires Select Global Assets of Royal Doulton and
Waterford Wedgwood II-21
Portmeirion Acquires Royal Worcester and Spode Brands II-21
Vertex Capital to Take Over Fitz & Floyd II-22
King UK’s Management Team Buys Out King Express II-22
Enesco Acquires Lenox’s Department 56® Brand II-22
Clarion Capital Buys Lenox Group Assets II-22
Woolrich and Rowe Pottery Ink Licensing Agreement II-23
Crate and Barrel Signs Franchise Agreement with Al Tayer II-23
VGB Enters into Partnership with Dongguan Honghao II-23
Samyu Glass to Set Up Glassware Production Facility II-23
Santanoni Inks Royalty Agreement with Alfred University II-23

6. PRODUCT INTRODUCTIONS/LAUNCHES II-24
Berry Bros. & Rudd Unveils Glassware Line II-24
World Kitchen to Introduce New Products II-24
HomeTown Extends Living Essence Brand II-24
Crystal Arc Introduces New Line of Crystalware II-24
OnWineTime Launches Lenox Crystal Glass and Serveware Line II-25
Le Creuset Unveils Dinnerware Collection II-25
Fineline Settings Introduces Renaissance Dinnerware Collection II-25
Brands United Group Introduces Dinna Kitchenware II-26
WMF Introduces LINEO Breakfast Set II-26
Didrik Launches Chelsea Cutlery Collection II-26

7. PRODUCT INTRODUCTIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
BUILDER II-27
New Belgium Brewing Launches Beer Globes II-27
Steuben Expands into Colored Glass, Barware and Stemware II-27
Arc International Introduces Diamax Lead-Free Glassware Range
in India II-27
Macy's to Introduce Vida for España II-28
US Acrylic Unveils Clarus Beverageware Range II-28
Ecoscapes to Unveil Denizli Glassware Products in India II-28
Oneida Launches Novel Dinnerware and Flatware Collection II-28
Lenox Launches Line Extenders II-29
Pacific Merchants to Re-Introduce Mason Cash Kitchenware Range II-29
Homer Laughlin China Extends its Line of Fiesta Dinnerware II-29
Lynns Concepts Introduces AlumaTux Collection II-29
Gourmet Settings Unveils Designer Dishware Collection II-30
Creative Tops Introduces V&A Dinnerware II-30
Ink Dish Launches Dinnerware Sets II-30
Ice Jacket Launches Barwares Device II-30
Qwikserve Offers Banquet Dining System II-30
Solo Cup Introduces Bare™ Bagasse Range II-30

8. FOCUS ON SELECT PLAYERS II-31
Guy Degrenne SA (France) II-31
Lenox Corporation (US) II-31
Libbey, Inc. (US) II-31
Lifetime Brands, Inc. (US) II-31
Pfaltzgraff Co. (US) II-32
Mikasa & Company (US) II-32
Noritake Co., Ltd. (Japan) II-32
Oneida Ltd. (US) II-33
The Zrike Company, Inc. (US) II-33
The Denby Pottery Company Ltd. (UK) II-33
Villeroy & Boch AG (Germany) II-33
WMF Württembergische Metallwarenfabrik AG (Germany) II-34
World Kitchen, LLC. (US) II-34
WWRD Holdings Ltd (UK) II-34

9. GLOBAL MARKET PERSPECTIVE II-35
Table 3: World Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-35

Table 4: World Historic Review for Housewares (Tabletopware)
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-36

Table 5: World 15-Year Perspective for Housewares
(Tabletopware) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets for
Years 2004, 2011 & 2018 (includes corresponding Graph/Chart) II-37
Housewares (Tabletopware) Market by Product Group/Segment II-38
Table 6: World Recent Past, Current & Future Analysis for
Dinnerware by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-38

Table 7: World Historic Review for Dinnerware by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-39

Table 8: World 15-Year Perspective for Dinnerware by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011 &
2018 (includes corresponding Graph/Chart) II-40

Table 9: World Recent Past, Current & Future Analysis for
Flatware by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-41

Table 10: World Historic Review for Flatware by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-42

Table 11: World 15-Year Perspective for Flatware by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin America Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) II-43

Table 12: World Recent Past, Current & Future Analysis for
Glassware by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-44

Table 13: World Historic Review for Glassware by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-45

Table 14: World 15-Year Perspective for Glassware by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011 &
2018 (includes corresponding Graph/Chart) II-46

Table 15: World Recent Past, Current & Future Analysis for
Crystalware by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-47

Table 16: World Historic Review for Crystalware by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-48

Table 17: World 15-Year Perspective for Crystalware by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2011 &
2018 (includes corresponding Graph/Chart) II-49


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Growth Drivers III-1
An Overview of Recessionary Impact on Houseware Industry III-1
2002-2006: The Boom Period for Housewares III-2
Price Always Take a Back Seat III-2
Trends in the Tabletopware Market III-2
Sanguine Prospects Unfold in the Tabletopware Market III-2
Consumer Preferences Change with Changing Times III-2
Trends by Product Group III-3
Beverageware Now Becomes an Affordable Luxury III-3
Plastic Tableware - Influenced by Imports and Price III-3
Dinnerware - Highly Influenced by Consumer Preference III-4
Customers Prefer Casual Dinnerware to Formal III-4
Table 18: US Market for Houseware by Retail Channel
(2011): Percentage Breakdown of Value Sales for Discount
Stores/Supercenters, Department Stores, Specialty Stores,
Non Store Retailing, Supermarkets, Hardware Stores/Home
Centers, Warehouse Clubs, Variety/One Price Stores and
Others (includes corresponding Graph/Chart) III-4

Table 19: US Dinnerware Market by Product Type (2011):
Percentage Breakdown of Unit Sales for Houseware
Dinnerware, Quality Casual China, and Formal Fine China
(includes corresponding Graph/Chart) III-5

Table 20: US Dinnerware Market (2011): Percentage
Breakdown of Retail Unit Sales by Accent (includes
corresponding Graph/Chart) III-5
Silverplate Flatware Lose Ground to Stainless Steel III-5
Mirror Finish and Stainless Steel Flatware: The In Thing III-5
Table 21: US Market for Flatware (2011): Percentage
Breakdown of Dollar Sales by Material Type for 18/10
Stainless, 18/8 Stainless, Sterling Silver, Plastic
Handle, and Others (includes corresponding Graph/Chart) III-6

Table 22: The US Market for Flatware (2011): Percentage
Breakdown of Dollar Sales by Finish for Bright/Mirror,
Matte/Satin, Frost, and Others (includes corresponding
Graph/Chart) III-6
Glass Giftware Market III-6
Crystalware III-6
Mass Merchants and Specialty Stores Emerge to be Favorites III-7
Table 23: US Market for Tabletopwares by Retail Channel
(2011): Percentage Breakdown by Value Sales for Mass
Merchants & Clubs, Specialty Stores, Department Stores,
Online, and Catalog & Others (includes corresponding
Graph/Chart) III-7
Dinnerware III-7
Table 24: US Market for Dinnerware by Leading Retail
Channel (2010) - Percentage Breakdown by Value Sales for
Discount Stores, Department Stores, Specialty Stores,
Catalogs and Others (includes corresponding Graph/Chart) III-7
Melamine Dinnerware III-8
Table 25: US Market for Melamine Dinnerware by Retail
Channel (2011): Percentage Breakdown of Value Sales for
Mass Merchants & Clubs, Specialty Stores, and Department
Stores (includes corresponding Graph/Chart) III-8
Flatware III-8
Table 26: US Market for Flatware by Retail Channel (2011):
Percentage Breakdown of Value Sales for Discount Stores,
Specialty Stores, Department Stores and Others (includes
corresponding Graph/Chart) III-8

Table 27: US Market for Stainless Steel Flatware by Retail
Channel (2011): Percentage Breakdown of Value Sales for
Mass Merchants & Clubs, Specialty Stores, Department
Stores, Catalogs, Supermarkets/Drugstores and Others
(includes corresponding Graph/Chart) III-8

Table 28: US Market for Sterling Silver Flatware by Retail
Channel (2011): Percentage Breakdown of Value Sales for
Specialty Stores, Catalogs, Department Stores/Chains, and
Others (includes corresponding Graph/Chart) III-9

Table 29: US Market for Silverplate Flatware by Retail
Channel (2008): Percentage Breakdown of Value Sales for
Specialty Stores, Department Stores, Catalogs, and Others
(includes corresponding Graph/Chart) III-9
Glassware III-9
Table 30: US Market for Glassware by Retail Channel
(2011): Percentage Breakdown of Value Sales for Mass
Merchants, Specialty Stores, Department Stores, and Others
(includes corresponding Graph/Chart) III-9
Crystalware III-10
Table 31: US Market for Crystalware by Retail Channel
(2011): Percentage Breakdown of Value Sales for Department
Stores/Chains, Specialty Stores, Catalogs and Others
(includes corresponding Graph/Chart) III-10
Barware III-10
Table 32: US Barware Market (2011) by Retail Channel:
Percentage Breakdown of Value Sales for Specialty Stores,
Department Stores, Mass Merchants, Catalogs, and Internet
& Others (includes corresponding Graph/Chart) III-10
Acrylic Beverageware III-10
Table 33: US Market for Acrylic Beverageware by Retail
Channel (2011): Percentage Breakdown of Value Sales for
Mass Merchants & Clubs, Specialty Stores, and Department
Stores (includes corresponding Graph/Chart) III-11
Houseware Retailers III-11
Table 34: US Housewares Market (2010); Percentage Share
for Leading Retailers - Wal-Mart, Costco, Target, Sam's
Club, Bed Bath & Beyond, Williams Sonoma, Walgreens, Home
Depot, Kmart, Dollar General, and Others (includes
corresponding Graph/Chart) III-11
China Leads Tableware Imports III-12
Table 35: US Metal Tableware Imports by Country of Origin
(2011): Percentage Breakdown of Value Imports for China,
Vietnam, Indonesia, India, Taiwan, and Others (includes
corresponding Graph/Chart) III-12

Table 36: US Imports of Household Chinaware by Country of
Origin (2011): Percentage Breakdown of Value Imports for
China, Indonesia, France, Japan, Germany, Sri Lanka, and
Others (includes corresponding Graph/Chart) III-12

Table 37: US Imports of Glassware by Country of Origin
(2011): Percentage Breakdown of Value Imports for China,
Germany, Mexico, Italy, France, Poland, Turkey, and Others
(includes corresponding Graph/Chart) III-13

Table 38: US Imports of Flatware & Cutlery by Country of
Origin (2011): Percentage Breakdown of Value Imports for
China, Mexico, Germany, Japan, Greece, Taiwan, and Others
(includes corresponding Graph/Chart) III-13

Table 39: US Imports of Earthenware by Country of Origin
(2011): Percentage Breakdown of Value Imports for China,
Thailand, Portugal, Italy, UK, and Others (includes
corresponding Graph/Chart) III-13
Canada - Leading Destination for Metal Tableware Exports III-14
Table 40: US Metal Tableware Exports by Destination (2011):
Percentage Breakdown of Value Exports for Canada, Mexico,
UK, Panama, Hong Kong, Colombia, and Others (includes
corresponding Graph/Chart) III-14
Strategic Corporate Developments III-14
Product Launches III-16
Key Players III-17
B.Market Analytics III-20
Table 41: US Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Product Group/Segment -
Dinnerware (Upstairs Formal Dinnerware, Upstairs Casual
Dinnerware, and Housewares Dinnerware), Flatware (Stainless
Steel Flatware, Silver Plated Flatware, and Sterling
Silverware), Glassware (Beverageware, Serveware, Ovenware,
Storageware, and Decorative Accessories), and Crystalware
(Giftware, Stemware, and Barware) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-20

Table 42: US Historic Review for Housewares (Tabletopware)
by Product Group/Segment - Dinnerware (Upstairs Formal
Dinnerware, Upstairs Casual Dinnerware, and Housewares
Dinnerware), Flatware (Stainless Steel Flatware, Silver
Plated Flatware, and Sterling Silverware), Glassware
(Beverageware, Serveware, Ovenware, Storageware, and
Decorative Accessories), and Crystalware (Giftware,
Stemware, and Barware) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-21

Table 43: US 15-Year Perspective for Housewares
(Tabletopware) by Product Group/Segment - Percentage
Breakdown of Dollar Sales for Dinnerware (Upstairs Formal
Dinnerware, Upstairs Casual Dinnerware, and Housewares
Dinnerware), Flatware (Stainless Steel Flatware, Silver
Plated Flatware, and Sterling Silverware), Glassware
(Beverageware, Serveware, Ovenware, Storageware, and
Decorative Accessories), and Crystalware (Giftware,
Stemware, and Barware) Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-22

2. CANADA III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Market Primer III-23
Imports and Exports III-23
Imports III-23
Table 44: Canadian Imports for Metal Tableware Articles by
Country of Origin (2011): Percentage Breakdown of Value
Imports for China, Vietnam, Indonesia, US, Taiwan, and
Others (includes corresponding Graph/Chart) III-24
Exports III-24
Table 45: Canadian Exports for Metal Tableware by
Destination in (2011): Percentage Breakdown of Value
Exports for US, UK, UAE, Belgium, Australia, and Others
(includes corresponding Graph/Chart) III-24
B.Market Analytics III-25
Table 46: Canadian Recent Past, Current & Future Analysis
for Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-25

Table 47: Canadian Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-26

Table 48: Canadian 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-27

3. JAPAN III-28
A.Market Analysis III-28
Current and Future Analysis III-28
Market Primer III-28
Plasticware Rises in Popularity III-28
Distribution Network III-28
Distribution Flow Chart: III-29
Market Trends III-30
Preferred Tableware in Region III-30
Domestic Manufacturers Prefer Overseas Production III-30
Changing Lifestyle Transforms Buying Behavior III-30
Demographic Composition of Population Redefining Trends III-30
Imports III-31
Table 49: Japanese Imports of Housewares by Material
(2010): Percentage Breakdown of Value Imports for Metal
Tableware, Plastic Tableware, Glass Tableware and Wooden
Tableware (includes corresponding Graph/Chart) III-31

Table 50: Japanese Imports of Housewares by Material
(2010): Percentage Breakdown of Volume Imports for Metal
Tableware, Plastic Tableware, Glass Tableware and Wooden
Tableware (includes corresponding Graph/Chart) III-31
Noritake Co., Ltd. - A Key Player III-31
B.Market Analytics III-32
Table 51: Japanese Recent Past, Current & Future Analysis
for Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-32

Table 52: Japanese Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
With Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-33

Table 53: Japanese 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-34

4. EUROPE III-35
A.Market Analysis III-35
A Quick Primer III-35
Current and Future Analysis III-35
Glassware - the Fastest Growing Segment III-35
Casual Lifestyle Trend Bodes Well for Plasticware III-35
Trendy Products: The Future Growth Area III-36
Tabletopware Trade in Europe III-36
Import Notes III-36
Export Notes III-36
Retail Outlets III-36
B.Market Analytics III-37
Table 54: European Recent Past, Current & Future Analysis
for Housewares Tabletopware) by Geographic Region - France,
Germany, Italy, UK, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-37

Table 55: European Historic Review for Housewares
(Tabletopware) by Geographic Region - France, Germany,
Italy, UK, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-38

Table 56: European 15-Year Perspective for Housewares
(Tabletopware) by Geographic Region - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, UK, and Rest of
Europe Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-39

Table 57: European Recent Past, Current & Future Analysis
for Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-40

Table 58: European Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-41

Table 59: European 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-42

4a. FRANCE III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Market Primer III-43
Product Launch III-43
Guy Degrenne Sa - A Key Player III-43
B.Market Analytics III-44
Table 60: French Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-44

Table 61: French Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-45

Table 62: French 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-46

4b. GERMANY III-47
A.Market Analysis III-47
Current and Future Analysis III-47
Market Primer III-47
Leading German Manufacturers of Glassware, China &
Porcelain, and Plasticware III-47
Imports and Exports III-47
Distribution Channels III-47
Product Launch III-48
Key Players III-48
B.Market Analytics III-49
Table 63: German Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-49

Table 64: German Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-50

Table 65: German 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-51

4c. ITALY III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Market Primer III-52
Stemware Rises in Popularity III-52
Imports and Exports III-52
Distribution Channels III-52
B.Market Analytics III-53
Table 66: Italian Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-53

Table 67: Italian Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-54

Table 68: Italian 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-55

4d. THE UNITED KINGDOM III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Market Primer III-56
Functional Glassware Preferred to Fine Crystal Ware III-56
Market Remains Fragmented III-56
Cheap Imports Impede Growth of Domestically Made Products III-56
Opportunities Galore for Malaysian Companies III-57
Key Demand Drivers III-57
The Downside III-57
Strategic Corporate Development III-58
Product Launch III-58
Key Players III-58
B.Market Analytics III-59
Table 69: UK Recent Past, Current & Future Analysis for
Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-59

Table 70: UK Historic Review for Housewares (Tabletopware)
by Product Group - Dinnerware, Flatware, Glassware, and
Crystalware Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-60

Table 71: UK 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-61

4e. REST OF EUROPE III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Overview of Select Markets III-62
Spain III-62
Imports and Exports III-62
Retail Outlets III-62
Belgium III-63
Imports and Exports III-63
Retail Outlets III-63
The Netherlands III-63
Portugal III-63
Sweden III-63
Turkey III-64
Overview III-64
Exports III-64
Strategic Corporate Development III-64
B.Market Analytics III-65
Table 72: Rest of Europe Recent Past, Current & Future
Analysis for Housewares (Tabletopware) by Product Group -
Dinnerware, Flatware, Glassware, and Crystalware Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-65

Table 73: Rest of Europe Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-66

Table 74: Rest of Europe 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-67

5. ASIA-PACIFIC III-68
A.Market Analysis III-68
Current and Future Analysis III-68
Overview of Select Markets III-68
Australia III-68
Overview III-68
Construction Frenzy Drives Australian Houseware Market III-68
Table 75: Australian Housewares Market by Product Segment
(2011): Percentage Breakdown for Tableware, Cooking
Utensils, Cleaning Utensils, Table & Kitchen Linen,
Glassware, Cutlery, and Others (includes corresponding
Graph/Chart) III-69

Table 76: Housewares Industry in Australia (2011):
Percentage Breakdown by Age Group (includes corresponding
Graph/Chart) III-70
Distribution Channels III-70
Table 77: Geographic Distribution of Housewares Retail
Establishments (in %) (includes corresponding
Graph/Chart) III-70
Imports III-70
China III-71
Overview III-71
Guangdong and Zhejiang Provinces: The Manufacturing Hubs
for Housewares III-71
Houseware Exports Witnessed Mixed Fortunes Amidst Global
Crisis III-71
Eco-Friendly and Durable Products Soar in Popularity III-72
Chinese Dinnerware Highly Popular in Foreign Markets III-72
Challenges III-72
Flatware Exports Ablaze With Optimism III-72
Table 78: Chinese Exports of Flatware by Product Type
(2011): Percentage Breakdown of Exports for All-Stainless
Steel, Plastic Handles, Wooden Handles, and Sterling
Silver or Silver/Gold-Plated Flatware (includes
corresponding Graph/Chart) III-73
India III-73
Indian Houseware Market - A Review III-73
Table 79: Indian Housewares Market by Product Segment
(2011): Percentage Share Breakdown of Value Sales for
Cookware, Tableware & Crockery, Kitchenware, Cutlery and
Glassware (includes corresponding Graph/Chart) III-74
Glassware and Crystals Market on the Rise III-74
Hong Kong: Global Production Hub for Housewares III-74
Table 80: Hong Kong Housewares Exports by Product Segment
(2011): Percentage Breakdown of Value Exports for Metal
Cookware & Kitchenware, Plastic Houseware, Glass
Houseware, Ceramicware, Non-Electric Cooking Appliances,
and Others (includes corresponding Graph/Chart) III-75
Malaysia III-75
Plasticware Rises in Popularity III-75
Philippines III-76
Strategic Corporate Develoments III-76
Product Launches III-77
B.Market Analytics III-78
Table 81: Asia-Pacific Recent Past, Current & Future
Analysis for Housewares (Tabletopware) by Product Group -
Dinnerware, Flatware, Glassware, and Crystalware Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-78

Table 82: Asia-Pacific Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-79

Table 83: Asia-Pacific 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-80

6. THE MIDDLE EAST III-81
A.Market Analysis III-81
Current and Future Analysis III-81
Product Launch III-81
B.Market Analytics III-82
Table 84: Middle East Recent Past, Current & Future Analysis
for Housewares (Tabletopware) by Product Group - Dinnerware,
Flatware, Glassware, and Crystalware Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-82

Table 85: Middle East Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-83

Table 86: Middle East 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-84

7. LATIN AMERICA III-85
A.Market Analysis III-85
Current and Future Analysis III-85
Argentinean Market Faces Tough Challenge from Cheap Imports III-85
Strategic Corporate Development III-85
B.Market Analytics III-86
Table 87: Latin American Recent Past, Current & Future
Analysis for Housewares (Tabletopware) by Product Group -
Dinnerware, Flatware, Glassware, and Crystalware Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-86

Table 88: Latin American Historic Review for Housewares
(Tabletopware) by Product Group - Dinnerware, Flatware,
Glassware, and Crystalware Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-87

Table 89: Latin American 15-Year Perspective for Housewares
(Tabletopware) by Product Group - Percentage Breakdown of
Dollar Sales for Dinnerware, Flatware, Glassware, and
Crystalware Markets for Years 2004, 2011, & 2018 (includes
corresponding Graph/Chart) III-88


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 192 (including Divisions/Subsidiaries - 207)

The United States (63)
Canada (3)
Japan (8)
Europe (105)
- France (9)
- Germany (20)
- The United Kingdom (20)
- Italy (20)
- Spain (4)
- Rest of Europe (32)
Asia-Pacific (Excluding Japan) (22)
Latin America (3)
Middle East (3)