World Physical Fitness Equipment Markets

World Physical Fitness Equipment Markets

This report analyzes the worldwide markets for Physical Fitness Equipment in US$. The major product segments analyzed are Treadmills, Resistance Equipment (Free Weights, Home Gyms/ Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross Country Ski Machines, Stationary Exercise Bicycles, Exercise Bikes (Upright Stationary, Group Exercise, Recumbent Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step Machines/ Stair Climbers, Stretching Machines, Rowing Machines, Toning Machines, Massagers, Other Equipment. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, The Middle East and Latin American. Annual forecasts are provided for each region and product segment for the period of 2000 through 2015. The report profiles 153 companies including many key and niche players worldwide such as BodySolid, Cybex International, Inc., Heinz Kettler GmbH & Co. KG., ICON Health & Fitness, Inc., Johnson Health Tech, Keys Fitness Products L.P, Life Fitness, Magnum Fitness Systems, Paramount Fitness Corp., PowerSport International Ltd., Precor, Inc., Reebok International, Star Trac, Technogym SPA, Nautilus Inc., and Tunturi OY Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product DefinitionS and Scope of Study I-3
Product Segments I-4
Treadmills I-4
Resistance Equipment I-4
Elliptical Trainers I-4
Aerobic Riders I-4
Cross Country Ski Machines I-4
Stationary Exercise Bicycles I-4
Exercise Bikes I-4
Benches I-4
Ab Crunchers/Abdominal Machines I-4
Step Machines/Stair Climbers I-4
Stretching Machines I-4
Rowing Machines I-5
Toning Machines I-5
Massagers I-5
Other Physical Fitness Equipment I-5


II. EXECUTIVE SUMMARY

1. Market Overview & Outlook II-1
The US Dominates II-1
Treadmills Walk Away with Lion’s Share II-1
Asia-Pacific Sets the Pace II-1
Elliptical Trainers and Recumbent Bikes are Hot II-1
‘Exercise’ - Definition and Evolutionary Insights II-1
Staying Fit with Physical Fitness Equipment II-2
Factors Contributing to Growth II-2
Active Participants in the Global Physical Fitness Equipment
Market II-3
Table 1: Physical Fitness Equipment Market Worldwide (2005):
Top Fitness Equipment Manufacturers Ranked by Sales- Icon
Health & Fitness, Nautilus, Life Fitness, Johnson Health Tech
and Cybex (Sales in US$ Million) (includes corresponding
Graph/Chart) II-3

2. Market Trends & Issues II-4
Do Trends Translate into Sales? II-4
Increasing Number of Health Clubs Worldwide Could Fuel Fitness
Equipment Sales II-4
Table 2: Number of Health Clubs in Major Regions Worldwide
(2006) (In ‘000) (includes corresponding Graph/Chart) II-4
Why Fitness Equipment Manufacturers are Hopeful About
Elliptical Trainers II-5
Women are Going Places II-5

3. End-Use Market Analysis II-6
Home Use II-6
Commercial Use II-6
Considerations while Selecting an Ideal Physical Fitness
Equipment II-6

4. Distribution Channels II-8
Specialty Fitness Shops II-8
Mass Market Retailers II-8
Mail-Order Catalogs II-8
TV Shopping Channels/Infomercials II-8
Internet II-8

5. Product Overview II-9
Utility-Based Equipment II-9
Cardiovascular Equipment II-9
Stretching Equipment II-9
Muscle Strengthening Equipment II-9
Relaxation Equipment II-9
Types of Physical Fitness Equipment II-9
Treadmills II-9
Resistance Equipment II-10
Free Weights II-10
Home Gyms/Multi-Stations II-10
Elliptical Trainers II-11
Aerobic Riders II-11
Cross Country Ski Machines II-11
Stationary Exercise Bicycles II-11
Exercise Bikes II-12
Upright Stationary II-12
Recumbent Stationary II-12
Benches II-12
Ab Crunchers/Abdominal Machines II-12
Step Machines/Stair Climbers II-12
Stretching Machines II-12
Rowing Machines II-13
Toning Machines II-13
Massagers II-13
Other Physical Fitness Equipment II-13

6. Product Launches II-14
Cybex Launches VR1 Resistance Line and 750T Treadmill II-14
Life Fitness Introduces the Latest 95 Series Innovative
Treadmills II-14
Matrix Launches a New Elliptical Cross-trainer II-14
Matrix Fitness Launches the Latest Ascent Trainer II-14
Nautilus to Introduce Fitness Equipment II-15
Nautilus Launches the Latest Bowflex Revolution XP Home Gym II-15
Octane Introduces Pro4500 Elliptical Cross Trainer II-15
Precor Launches the Latest Adaptive Motion Trainer II-15
True Fitness Launches TSXa Elliptical Cross Trainer II-16
VibraSlim Introduces the Latest Pro-Energy Exerciser II-16
Precor Introduces S3.19 Multi-station Strength Home Gym II-16
SFE Adds Reebok X Series Equipment to Product Range II-16
Star Trac Launches New E-Series Cardiovascular Fitness Equipment II-17
Life Fitness Introduces Summit Trainer II-17
Nautilus Launches S912 2-Stack Strength Gym II-17
Polar Electro Rolls Out New Cycling Computers, CS600 and CS400 II-18
Precor Launches S3.15 Multi-station Home Gym II-18
Star Trac Releases Instinct™ Product Range II-18
True Fitness Unveils True Strider TS1 II-18
True Fitness Launches New Products Including Z5.5 Treadmill II-19
NordicTrack® Introduces Viewpoint 3000 Treadmill II-19
ProForm Introduces Elliptical CrossTrainer™ with In- built
Games Console II-19
Precor Unveils M9.57i Treadmill II-19
Life Fitness Launches Foldable Treadmill II-19
TI Cycles Launches BSA Fitness Equipment II-20
Nautilus Introduces Home Gym Bowflex Blaze™ II-20
PCE Launches New LifeSpan Series Treadmills and Ellipticals II-20
Octane Fitness Launches Premium Pro450 Elliptical Trainer II-20
Nautilus Launches TreadClimber Elliptical Trainers II-21
Life Fitness Introduces Full-body Elliptical Trainer 91Xi II-21
Precor Launches Upgraded C956i and C966i Heavy- duty Treadmills II-21
Star Trac Introduces Strength Training Equipment, HumanSport™ II-21
Precor Launches New Multifaceted Functional Trainer for
Domestic Users II-22
Life Fitness Expands the Hammer Strength Olympic Heavy- Duty
Product Portfolio II-22
Star Trac Launches the Latest Pro Stepper Fitness Equipment II-22
Continuing Fitness Unveils Freedom Flex Shoulder Stretcher II-22
Life Fitness Launches New Home Treadmill Line II-23
Nautilus Launches Upgraded Bowflex TreadClimber II-23
Precor Unveils Total Body Elliptical Crosstrainer™ II-23
Precor Launches New Durable Climber II-24
Life Fitness Expands Strength Equipment Series II-24
Life Fitness Introduces Total-Body Elliptical Cross-Trainer II-24
Nautilus Inc. Introduces Innovative Home Exercise Gym II-24
Nautilus, Inc. Launches Innovative Dumbbells, Bowflex
SelectTech 220 II-24
Nautilus Launches New Home Gym Fitness Equipment II-24
Nautilus Ties Up With 24-Hour Fitness To Launch a New Series
of TreadClimbers II-24
Nautilus Launches Pro Series of Ellipticals and Treadmills . II-25
Paramount Introduces XL Series Strength system II-25
Cybex Unveils a New Series of Fitness Products II-25
Precor Launches New Home Treadmills II-25
Star Trac offers New Spinner® Bikes II-25
True Fitness Technology Launches Z5 Series Bikes . II-26
True Fitness Technology Launches TrueStretch, a Flexible
Training Device II-26
True Fitness Technology Launches a Home Gym, True Strength 550 II-26
True Fitness Technology Launches Line of Z8 Ellipticals II-26
Keys Fitness Expands Cardio Max Product Series II-26
Life Fitness Introduces New Version of Treadmills II-26
Body Master Introduces New Functional Circuit Series II-26
Body Master Launches New FT 1000 Functional Trainer II-27

7. Recent Industry Activity II-28
Intelligent Sports Enters into Agreement with SportsArt Fitness II-28
DAC and Fitness 24 Merge to Form DAC 24 II-28
Nautilus Acquires Land America Health II-28
Iconix Brand Group Acquires Danskin Brand II-28
Star Trac Enters into Global Partnership with MYE Entertainment II-29
Body Bar Systems Forms Partnership with Gymgrossisten II-29
Nautilus Enters into Business Partnership with NASM II-29
CirTran Enters into Ball Blaster License Agreement with Full
Moon Enterprises II-29
Proline Fitness Plans to Open New Stores II-29
Proline to Expand Outlets in India II-30
Power House Sports to Extend its Operations II-30
Precor Extends its Woodinville Facility II-30
Fitness One to Enter into Fitness Equipment Retailing II-30
Nautilus Acquires Universal Assets II-30
G&G Fitness Acquires Ohio-Based Fitness Store II-30
Bavaria Hotels Forms Strategic Alliance with Precor II-31
Continuing Fitness and Fitter International Enter into
Distribution Agreement II-31
Continuing Fitness Signs Agreement with Senoh Corporation II-31
Adidas Acquires Reebok II-31
Nautilus, Inc. Acquires PEARL iZUMi USA II-32
Everlast® Worldwide Extends License with Sports & Leisure II-32
Everlast Worldwide Inc. Expands Agreement with Sports and
Leisure Technology Corp II-32
Precor Acquires Fitness Products International II-32
Star Trac Purchases Flex Fitness Inc. II-32
Nautilus and The Sports Authority Inks Marketing Agreement II-32
True Fitness Purchases Specialty Retail Outlets II-33
Nautilus Associates with Sports and Outdoor Retailer, G.I. Jose II-33
Star Trac Buys MPK Cardio Fitness II-33
Nautilus Purchases Belko Canada II-33
Grand Slam Teams-Up With Sports Art of Taiwan II-33

8. Focus on Select Players II-34
BodySolid (USA) II-34
Cybex International, Inc. (USA) II-34
Heinz Kettler GmbH & Co. KG. (Germany) II-34
ICON Health & Fitness, Inc. (USA) II-35
Johnson Health Tech (Taiwan) II-35
Keys Fitness Products L.P (USA) II-35
Life Fitness (USA) II-36
Magnum Fitness Systems (USA) II-36
Paramount Fitness Corp. (USA) II-36
PowerSport International Limited (UK) II-36
Precor Inc. (USA) II-37
Reebok International (USA) II-37
Star Trac (USA) II-37
Technogym SPA (Italy) II-37
Nautilus, Inc.(USA) II-38
Tunturi OY Ltd. (Finland) II-38

9. Global Market Perspective II-39
Table 3: World Recent Past, Current & Future Analysis for
Physical Fitness Equipment by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-39

Table 4: World Long-term Projections for Physical Fitness
Equipment by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-40

Table 5: World 10-Year Perspective for Physical Fitness
Equipment by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-41
Analysis of World Market for Physical Fitness Equipment by
Product Segment II-42
Table 6: World Recent Past, Current & Future Analysis for
Treadmills by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-42

Table 7: World Long-term Projections for Treadmills by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-43

Table 8: World 10-Year Perspective for Treadmills by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-44

Table 9: World Recent Past, Current & Future Analysis for
Resistance Equipment by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-45

Table 10: World Long-term Projections for Resistance
Equipment by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-46

Table 11: World Recent Past, Current & Future Analysis for
Resistance Equipment by Product Group/Segment- Free Weights,
and Home Gyms/ Multi-Stations Markets Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-47

Table 12: World Long-term Projections for Physical Fitness
Equipment by Product Group/Segment- Free Weights, and Home
Gyms/ Multi-Stations Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) II-47

Table 13: World 10-Year Perspective for Resistance Equipment
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-48

Table 14: World 10-Year Perspective for Resistance Equipment
by Product Segment - Percentage Breakdown of Value Sales for
Free Weights, and Home Gyms/Multi- Stations Markets for Years
2000, 2007, and 2010 II-48

Table 15: World Recent Past, Current & Future Analysis for
Free Weights by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-49

Table 16: World Long-term Projections for Free Weights by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-50

Table 17: World 10-Year Perspective for Free Weights by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-51

Table 18: World Recent Past, Current & Future Analysis for
Home Gyms/ Multi-Stations by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-52

Table 19: World Long-term Projections for Home Gyms/
Multi-Stations by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-53

Table 20: World 10-Year Perspective for Home Gyms/
Multi-Stations by Geographic Region - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
the Years 2000, 2007, and 2010 (includes corresponding
Graph/Chart) II-54

Table 21: World Recent Past, Current & Future Analysis for
Elliptical Trainers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-55

Table 22: World Long-term Projections for Elliptical Trainers
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-56

Table 23: World 10-Year Perspective for Elliptical Trainers
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-57

Table 24: World Recent Past, Current & Future Analysis for
Aerobic Riders by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-58

Table 25: World Long-term Projections for Aerobic Riders by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-59

Table 26: World 10-Year Perspective for Aerobic Riders by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-60

Table 27: World Recent Past, Current & Future Analysis for
Cross Country Ski Machines by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-61

Table 28: World Long-term Projections for Cross Country Ski
Machines by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-62

Table 29: World 10-Year Perspective for Cross Country Ski
Machines by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-63

Table 30: World Recent Past, Current & Future Analysis for
Stationary Exercise Bicycles by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-64

Table 31: World Long-term Projections for Stationary Exercise
Bicycles by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-65

Table 32: World 10-Year Perspective for Stationary Exercise
Bicycles by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-66

Table 33: World Recent Past, Current & Future Analysis for
Exercise Bikes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-67

Table 34: World Long-term Projections for Exercise Bikes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-68

Table 35: World Recent Past, Current & Future Analysis for
Exercise Bikes by Product Group/Segment- Upright Stationary,
Group Exercise, and Recumbent Stationary Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-69

Table 36: World Long-term Projections for Exercise Bikes by
Product Group/Segment- Upright Stationary, Group Exercise,
and Recumbent Stationary Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) II-69

Table 37: World 10-Year Perspective for Exercise Bikes by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-70

Table 38: World 10-Year Perspective for Exercise Bikes by
Product Segment - Percentage Breakdown of Value Sales for
Upright Stationary, Group Exercise, and Recumbent Stationary
Markets for Years 2000, 2007, and 2010 (includes
corresponding Graph/Chart) II-71

Table 39: World Recent Past, Current & Future Analysis for
Upright Stationary Exercise Bikes by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-72

Table 40: World Long-term Projections for Upright Stationary
Exercise Bikes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-73

Table 41: World 10-Year Perspective for Upright Stationary
Exercise Bikes by Geographic Region - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
the Years 2000, 2007, and 2010 (includes corresponding
Graph/Chart) II-74

Table 42: World Recent Past, Current & Future Analysis for
Group Exercise Bikes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-75

Table 43: World Long-term Projections for Group Exercise
Bikes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-76

Table 44: World 10-Year Perspective for Group Exercise Bikes
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-77

Table 45: World Recent Past, Current & Future Analysis for
Recumbent Exercise Bikes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-78

Table 46: World Long-term Projections for Recumbent Exercise
Bikes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-79

Table 47: World 10-Year Perspective for Recumbent Exercise
Bikes by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-80

Table 48: World Recent Past, Current & Future Analysis for
Benches by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-81

Table 49: World Long-term Projections for Benches by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-82

Table 50: World 10-Year Perspective for Benches by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets for the Years 2000, 2007, and 2010
(includes corresponding Graph/Chart) II-83

Table 51: World Recent Past, Current & Future Analysis for Ab
Crunchers/Abdominal Machines by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-84

Table 52: World Long-term Projections for Ab Crunchers/
Abdominal Machines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-85

Table 53: World 10-Year Perspective for Ab Crunchers/
Abdominal Machines by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets for the Years 2000, 2007, and 2010 (includes
corresponding Graph/Chart) II-86

Table 54: World Recent Past, Current & Future Analysis for
Step Machines/ Stair Climbers by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-87

Table 55: World Long-term Projections for Step Machines/
Stair Climbers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-88

Table 56: World 10-Year Perspective for Step Machines/ Stair
Climbers by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-89

Table 57: World Recent Past, Current & Future Analysis for
Stretching Machines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-90

Table 58: World Long-term Projections for Stretching Machines
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-91

Table 59: World 10-Year Perspective for Stretching Machines
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for the Years
2000, 2007, and 2010 (includes corresponding Graph/Chart) II-92

Table 60: World Recent Past, Current & Future Analysis for
Rowing Machines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-93

Table 61: World Long-term Projections for Rowing Machines by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-94

Table 62: World 10-Year Perspective for Rowing Machines by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-95

Table 63: World Recent Past, Current & Future Analysis for
Toning Machines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-96

Table 64: World Long-term Projections for Toning Machines by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-97

Table 65: World 10-Year Perspective for Toning Machines by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2007, and 2010 (includes corresponding Graph/Chart) II-98

Table 66: World Recent Past, Current & Future Analysis for
Massagers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-99

Table 67: World Long-term Projections for Massagers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-100

Table 68: World 10-Year Perspective for Massagers by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2000,
2005, and 2010 (includes corresponding Graph/Chart) II-101

Table 69: World Recent Past, Current & Future Analysis for
Other Physical Fitness Equipment by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2000
through 2010 (includes corresponding Graph/Chart) II-102

Table 70: World Long-term Projections for Other Physical
Fitness by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-103

Table 71: World 10-Year Perspective for Other Physical
Fitness Equipment by Geographic Region - Percentage Breakdown
of Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
the Years 2000, 2007, and 2010 (includes corresponding
Graph/Chart) II-104


III. MARKET

1. The United States III-1
A. Market Analytics III-1
Treadmills are Way Ahead III-1
Bullish Trends Forecast for Elliptical Trainers III-1
Cardiovascular Vs Strength Training Fitness Equipment
Categories III-1
Market Trends & Issues III-1
Health Statistics in the United States III-1
High Awareness Levels Fuel Fitness Equipment Sales III-1
Product Innovation - A Key Growth Driver III-1
Why are Fitness Companies Targeting Baby Boomers? III-2
Health Club Demographics III-2
Table 72: Health Club Industry in the US: Membership in
Thousands for the Years 2000 through 2006 (includes
corresponding Graph/Chart) III-2

Table 73: Health Club Industry in the US: Revenues in US$
Million for the Years 2000 through 2006 (includes
corresponding Graph/Chart) III-3
Fitness Club Competitive Scenario III-3
Table 74: US Fitness Club Market (2006): Percentage Share
Breakdown of Value Sales of Leading Commercial Operates for 24
Hour Fitness, BFTH, LA Fitness, LTM, CLUB and Others
(includes corresponding Graph/Chart) III-3
Fitness Fads in the US III-3
Growth Promoters to Fitness Industry III-4
Competitive Landscape of Physical Fitness Equipment III-4
Table 75: US Physical Fitness Equipment Market (2006):
Percentage Share Breakdown of Value Sales of Leading Players
for ICON Health & Fitness, Nautilus, Life Time, Precor, Cybex
and Others (includes corresponding Graph/Chart) III-5
Trade Dynamics III-5
Table 76: US Major Import Sources of Equipment for Exercise,
Gymnastics and Athletics by Country for (2005 & 2006) - China,
Taiwan, Thailand, Mexico, Canada, Italy, Germany, South Korea,
Indonesia, Hungary and Others (Imports in US$ Thousands) III-5

Table 77: US Major Export Destinations for Equipment for
Exercise, Gymnastics and Athletics by Country for (2005 & 2006)
- Canada, UK, Japan, Australia, Netherlands, Mexico, Germany,
China, Russia, UAE and Others (Exports in US$ Thousands)
(includes corresponding Graph/Chart) III-6
Product Introductions III-6
Strategic Corporate Developments III-17
Focus on Select Players III-20
B.Market Analytics III-25
Table 78: US Recent Past, Current & Future Analysis for
Physical Fitness Equipment by Product Group/Segment-
Treadmills, Resistance Equipment - (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-25

Table 79: US Long-term Projections for Physical Fitness
Equipment by Product Group/Segment- Treadmills, Resistance
Equipment (Free Weights, Home Gyms/ Multi-Stations),
Elliptical Trainers, Aerobic Riders, Cross Country Ski
Machines, Stationary Exercise Bicycles, Exercise Bikes
(Upright Stationary, Group Exercise, Recumbent Stationary),
Benches, Ab Crunchers/ Abdominal Machines, Step Machines/
Stair Climbers, Stretching Machines, Rowing Machines, Toning
Machines, Massagers, and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-26

Table 80: US 10-Year Perspective for Resistance Equipment by
Product Group/Segment - Percentage Breakdown of Value Sales
for Treadmills, Resistance Equipment - (Free Weights, Home
Gyms/ Multi-Stations), Elliptical Trainers, Aerobic Riders,
Cross Country Ski Machines, Stationary Exercise Bicycles,
Exercise Bikes (Upright Stationary, Group Exercise,
Recumbent Stationary), Benches, Ab Crunchers/ Abdominal
Machines, Step Machines/ Stair Climbers, Stretching
Machines, Rowing Machines, Toning Machines, Massagers, and
Other Markets for Years 2000, 2007, and 2010 (includes
corresponding Graph/Chart) III-27

2. Canada III-28
A.Market Analysis III-28
No Competition for the Treadmill III-28
Home Gyms/Multi-Stations and Recumbent Bikes to Gain at the
Cost of Treadmills? III-28
Imports & Exports Scenario III-28
Table 81: Major Import Sources of Equipment for Exercise,
Gymnastics and Athletics to Canada by Country for (2005 & 2006)
- China, US, Taiwan, Italy, Thailand, Germany, Netherlands,
Finland, Malaysia, France and Others (Imports in US$ Thousands)III-28

Table 82: Major Export Destinations for Equipment for Exercise,
Gymnastics and Athletics from Canada by Country for (2005 &
2006) - Canada, UK, Japan, Australia, Netherlands, Mexico,
Germany, China, Russia, UAE and Others (Exports in US$
Thousands) (includes corresponding Graph/Chart) III-29
Strategic Corporate Developments III-29
B.Market Analytics III-31
Table 83: Canadian Recent Past, Current & Future Analysis
for Physical Fitness Equipment by Product Group/Segment-
Treadmills, Resistance Equipment - (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-31

Table 84: Canadian Long-term Projections for Physical
Fitness Equipment by Product Group/Segment- Treadmills,
Resistance Equipment (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-32

Table 85: Canadian 10-Year Perspective for Physical Fitness
Equipment by Product Group/Segment - Percentage Breakdown of
Value Sales for Treadmills, Resistance Equipment - (Free
Weights, Home Gyms/ Multi-Stations), Elliptical Trainers,
Aerobic Riders, Cross Country Ski Machines, Stationary
Exercise Bicycles, Exercise Bikes (Upright Stationary, Group
Exercise, Recumbent Stationary), Benches, Ab Crunchers/
Abdominal Machines, Step Machines/ Stair Climbers,
Stretching Machines, Rowing Machines, Toning Machines,
Massagers, and Other Markets for Years 2000, 2007, and 2010
(includes corresponding Graph/Chart) III-33

3. Japan III-34
A.Market Analysis III-34
Japanese Take to the Stationary Exercise Bicycles in a Big Way III-34
Major Gains Projected for Elliptical Trainers III-34
Market Trends III-34
Domestic Distribution System III-34
Imported Physical Fitness Equipment III-34
Japanese Physical Fitness Equipment III-34
Strategic Development III-34
B.Market Analytics III-35
Table 86: Japanese Recent Past, Current & Future Analysis
for Physical Fitness Equipment by Product Group/Segment-
Treadmills, Resistance Equipment - (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-35

Table 87: Japanese Long-term Projections for Physical
Fitness Equipment by Product Group/Segment- Treadmills,
Resistance Equipment (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-36

Table 88: Japanese 10-Year Perspective for Physical Fitness
Equipment by Product Group/Segment - Percentage Breakdown of
Value Sales for Treadmills, Resistance Equipment - (Free
Weights, Home Gyms/ Multi-Stations), Elliptical Trainers,
Aerobic Riders, Cross Country Ski Machines, Stationary
Exercise Bicycles, Exercise Bikes (Upright Stationary, Group
Exercise, Recumbent Stationary), Benches, Ab Crunchers/
Abdominal Machines, Step Machines/ Stair Climbers,
Stretching Machines, Rowing Machines, Toning Machines,
Massagers, and Other Markets for Years 2000, 2007, and 2010
(includes corresponding Graph/Chart) III-37

4. Europe III-38
A.Market Analysis III-38
Germany on Top III-38
Treadmills Have a Field Day III-38
Germany and the UK - The Fastest Growing Markets III-38
Exercise Bikes to Maintain Heady Pace III-38
B.Market Analytics III-39
Table 89: European Recent Past, Current & Future Analysis
for Physical Fitness Equipment by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-39

Table 90: European Long-term Projections for Physical
Fitness Equipment by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-40

Table 91: European Recent Past, Current & Future Analysis
for Physical Fitness Equipment by Product Group/Segment -
Treadmills, Resistance Equipment - (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-41

Table 92: European Long-term Projections for Physical
Fitness Equipment by Product Group/Segment- Treadmills,
Resistance Equipment (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-42

Table 93: European 10-Year Perspective for Physical Fitness
Equipment by Geographic Region - Percentage Breakdown of
Value Sales for France, Germany, Italy, UK, Spain, Russia,
and Rest of Europe Markets for the Years 2000, 2007, and
2010 (includes corresponding Graph/Chart) III-43

Table 94: European 10-Year Perspective for Physical Fitness
Equipment by Product Group/Segment - Percentage Breakdown of
Value Sales for Treadmills, Resistance Equipment - (Free
Weights, Home Gyms/ Multi-Stations), Elliptical Trainers,
Aerobic Riders, Cross Country Ski Machines, Stationary
Exercise Bicycles, Exercise Bikes (Upright Stationary, Group
Exercise, Recumbent Stationary), Benches, Ab Crunchers/
Abdominal Machines, Step Machines/ Stair Climbers,
Stretching Machines, Rowing Machines, Toning Machines,
Massagers, and Other Markets for Years 2000, 2007, and 2010
(includes corresponding Graph/Chart) III-44

4a. France III-45
A.Market Analysis III-45
Largest Market Share for Treadmills III-45
Recumbent Stationary Exercise Bikes Buoy Up the Market III-45
B.Market Analytics III-46
Table 95: French Recent Past, Current & Future Analysis for
Physical Fitness Equipment by Product Group/Segment-
Treadmills, Resistance Equipment - (Free Weights, Home Gyms/
Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross
Country Ski Machines, Stationary Exercise Bicycles, Exercise
Bikes (Upright Stationary, Group Exercise, Recumbent
Stationary), Benches, Ab Crunchers/ Abdominal Machines, Step
Machines/ Stair Climbers, Stretching Machines, Rowing
Machines, Toning Machines, Massagers, and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-46

Table 96: French Long-term Projections for Physical Fitness
Equipment by Product Group/Segment- Treadmills, Resistance
Equipment (Free Weights, Home Gyms/ Multi-Stations),
Elliptical Trainers, Aerobic Riders, Cross Country Ski
Machines, Stationary Exercise Bicycles, Exercise Bikes
(Upright Stationary, Group Exercise, Recumbent Stationary),
Benches, Ab Crunchers/ Abdominal Machines, Step Machines/
Stair Climbers, Stretching Machines, Rowing Machines, Toning
Machines, Massagers, and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-47

Table 97: French 10-Year Perspective for Physical Fitness
Equipment by Product Group/Segment - Percentage Breakdown of
Value Sales for Treadmills, Resistance Equipment - (Free
Weights, Home Gyms/ Multi-Stations), Elliptical Trainers,
Aerobic Riders, Cross Country Ski Machines, Stationary
Exercise Bicycles, Exercise Bikes (Upright Stationary, Group
Exercise, Recumbent Stationary), Benches, Ab Crunchers/
Abdominal Machines, Step Machines/ Stair Climbers,
Stretching Machines, Rowing Machines, Toning Machines,
Massagers, and Other Markets for Years 2000, 2007, and 2010
(includes corresponding Graph/Chart) III-48

4b. Germany III-49
A.Market Analysis III-49
Huge Market for Treadmills III-49
Recumbent Stationary and Treadmills to Gain Maximum Market Share III-49
Strategic Developments III-49
Heinz Kettler GmbH & Co. KG.- A Major Player III-49
B.Market Analytics III-50
Table 98: German Recent Past, Current & Future Analysis for
Physical Fitness Equipment