Global Stationery Products Industry

This report analyzes the worldwide markets for Stationery Products in US$ Million by the following Product Segments: Carbon Paper & Inked Ribbons (Carbon & Stencil Paper, & Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes, & Sealing Tapes), Marking Devices (Hand Stamps, Stencils, & Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets, & Writing/Printing/Copying Products), Party Goods, Writing Instruments (Pens/Markers {Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pens}, Pencils/Art Goods {Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, & Other Art Goods}), and Miscellaneous Stationery products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 1283 companies including many key and niche players such as A.T. Cross Company, ACCO Brands Corporation, Adveo Group International SA, American Greetings Corporation, Archies Limited', Aurora DUE s.r.l., Avery Dennison Corporation, Cenveo Inc., Child Rights and You, CSS Industries Inc., Dixon Ticonderoga Company, Elmer's Products, Inc., Four Pillars Enterprise Co., Ltd., Groupe Hamelin, Hallmark Cards, Inc., Herlitz PBS AG, International Greetings Plc., International Writing Instrument Corp., Kokuyo Co., Ltd., Kokuyo Camlin Ltd., Letts Filofax Group Ltd., Mitsubishi Pencil Co., Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, PT Pabrik Kertas Tjiwi Kimia TBK, Resolute Forest Products, Richmont, Montblanc International GmbH, Societe BIC, Staples Advantage, ST Dupont SA, and World Trend, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Office Supply And Stationery Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Carbon Paper and Inked Ribbons I-4
Greeting Cards I-5
Mailing Supplies I-5
Marking Devices I-5
Paper-Based Stationery Products I-5
Party Goods I-5
Writing Instruments I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Favorable Demographics Driving the Market II-1
Seasonality is the Norm, Rather than an Exception II-1
‘Back-to-School’ - A Busy Period for Stationery Suppliers II-1
Special Occasions Set the Cash Registers Ringing II-2
Educational Institutes-Major Revenue Generators II-2
Electronic Age Presents Mixed Bag of Opportunities &
Challenges for Stationery Products II-2
The Success of Traditional Greetings Cards in the Age of
Electronic Greetings Cards - A Case in Point II-2
Student Community Prefers Paper-based Stationery Products II-3
Growth of Writing Instruments Continues Undeterred by
Technological Onslaught II-3
Pen Manufacturers Continue to Find Demand Despite Growing
Preference for Digital Solutions II-3
Paperless Era - Yet to Arrive II-4
Internet Emerging as a Leading Distribution Channel II-4
Impact of Recession in Retrospect II-5
Current and Future Analysis II-5
Developing Markets to Lend Traction in the Short to Medium
Term Period II-6
The Home Office - An Emerging Market II-6
Proliferation of Home Offices II-6
Women - The Largest Home Office Users II-6
Features in Home-Office Supplies Increasingly Preferred by
Consumers (Rating on Scale of 1-10, 1 being the least) II-7
Variety, Quality and Price - A Stationer’s Mantra for Success II-7
Fashion Beckons but Practicality Holds Back II-7
Eye Catching Colors and Designs -Dressing Up the Market II-8
Binders and Notebooks Emerge as Fashionable Items II-8
Innovation and Uniqueness - What Sets Them Apart II-8
Technological Advances - No Industry is Immune II-9
Technology Advancements in Writing Instruments Herald a Silent
Revolution II-9
New Trends Blur Distinction Between Home & School Supplies II-9
Licensed Products Drive Sales II-9
Its All in the Name - Brand Value Does Count II-10
Private Label Products - Useful Strategy II-10
Similar Concept Line - A Good Idea that Actually Works II-10
The ‘Green Trend’ - Assaying the Environmental Cause II-11
Pricing Pressure and Environmental Packaging Remain Major
Concerns II-11
Envelopes Market - A Review II-11
A Look into the Greeting Cards Market II-11
Factors Boosting Greeting Card Sales II-12
Growth Drivers (On a Scale of 1-10) II-12
Demographics/Lifestyles & Cards: Drawing a Parallel II-12
Handmade Cards- A Growing Trend II-13
Sound Cards Creating Waves in Card Market II-13
Companies Fight to Remain Relevant Amidst Shifting Demographics II-13
ATM - A Retailing Medium! - A Peek into What the Future Holds II-14
Demand for Corporate Greeting Cards on the Rise II-14
Corporate Greeting Cards - An Advertising Tool II-14
Table 1: World Greeting Cards Market in 2010: Per Capita
Consumption of Greeting Cards by Region for United Kingdom,
United States, Canada, Australia and Spain (includes
corresponding Graph/Chart) II-15
Increasing Sales of Gift-Wrap and Party Goods II-15
Pens/Markers Market II-15
Pens in the Competitive List of Gifts II-15
Paper Diaries Being Increasingly Replaced by Electronic Diaries II-16
Writing Instruments Category Still Needs Enhancement II-16
Manufacturers Re-launch Stationery Products II-16
Market Scenario in the Developed Vs. Developing Countries II-16

2. COMPETITIVE SCENARIO II-17
Major Players in the Stationery Products Market II-17
Rubbermaid and BIC Battle it out at the Top II-17
Table 2: World Market for Stationery Products (2010):
Percentage Share Breakdown of Value Sales by Leading Players
(includes corresponding Graph/Chart) II-17
Mailing Supplies - Regional Players Dominate Niche Markets II-17
Paper-based Stationery Products & Office Supplies II-18
Writing & Marking Instruments II-18
Table 3: Global Market for Pens (2010): Percentage Breakdown
of Luxury Pen Sales by Brand - Montblanc, Cartier, and Others
(includes corresponding Graph/Chart) II-18
Location - Staying Closer to the Consumers II-18
Anti-Dumping Duties Destabilize Chinese Exports II-18

3. PRODUCT OVERVIEW II-20
Carbon Paper and Inked Ribbons II-20
Greeting Cards II-20
Mailing Supplies II-20
Envelopes II-20
Sealing Tapes: II-20
Marking Devices II-21
Paper-Based Stationery Products II-21
Binders II-21
3-Ring Binders II-21
Coil Binders II-21
Custom Binders II-21
Leather Binders II-21
School Binders II-22
Spiral Binders II-22
Zipper Binders II-22
Note Books and Writing Pads II-22
Scrap Books II-22
Photo Albums II-22
Calendars II-22
Scrap Books II-22
Filing Supplies II-23
Writing/Printing/Copying Paper II-23
Party Goods II-23
Writing Instruments II-23
Pens II-24
Fountain Pen Market II-24
Rollerball Pens II-24
Ballpoint Pens II-24
Porous-Point Pens II-25
Luxury Pens II-25
Pencils & Art Goods II-25
Crayons II-25
Miscellaneous Products II-25

4. DISTRIBUTION AND PROMOTION DYNAMICS II-26
Discount Stores and Super Stores Monopolizing the Market II-26
Super Specialty Stores for Office Products II-26
Retailers II-26
Hypermarkets and Departmental Stores II-26
Licensing & Ethnic Themes by Suppliers to Increase Sales II-27
Exclusive Boutiques to Popularize Wide Range of Writing
Instruments II-27
Even Non-Stationery Retailers Keen on Tapping Opportunities in
Stationery Market II-27

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-28
Mandeville Electronics Introduces Range of Tailor made Pen II-28
Pilot Pen Corporation of America Unveils BeGreen Pen Range II-28
Beauspoke Introduces Line of Greeting Cards and Marketing
Postcard II-28
3M Gulf Unveils Life Style Stationery Line II-28
Moleskine Launches Black Collection Notebook II-29
Paper Source Introduces Personalized Stationery Range II-29
Neopost Offers IS-480 and DS-62 Postal Services to Circle
Housing Group II-29
justWink Offers New Range of Holiday Cards II-30
American Greetings Unveils New Range of Cards for Hanukkah II-30
American Greetings Rolls Out justWink App II-30
American Greetings Unveils Whooaaah Wishes Cards II-30
Hallmark Introduces New Cards Range for Children to Celebrate
Halloween II-31
Crane Launches Range of Digital Photo Cards II-31
American Greetings Introduces Let Me Out Birthday Cards
Collection II-31
U.S. Postal Service Introduces Everyday Cards for Everyday Heroes II-31
Pilot Pen Rolls Out FriXion Erasable Gel Pens II-31
Kodak Gallery Introduces New Holiday Photo Cards II-32
Luxor Writing Instrument Rolls Out Pilot Frixion Ball Pens II-32
Hallmark Canada Launches New Card Collection II-32
SendOutCards Unveils Video Cards II-32
Fiber Mark Rolls Out PraziPUR Binding Machine II-32
Photo Stencil to Unveil NicAlloy-XT II-32
SOA Networks and Clinton Cards to Launch Myvalentinetext Service II-32

6. PRODUCT LAUNCHES IN RECENT PAST - A PERSPECTIVE BUILDER II-33
Storkie Express Unveils New Christmas Cards and Holiday Cards
Collection on Storkie.com II-33
American Greetings Rolls Out Flipbook II-33
Target and American Greetings Launch Taylor Swift Greeting Cards II-33
Animal Planet to Introduce Kids Merchandise II-33
Newell Rubbermaid Rolls Out Papermate Biodegradable Pens and
Pencils Collection II-33
DBA Unveils Biodegradable Disposable Pen II-33
Mitsubishi Pencil Introduces Do! POSKA Series Pigment Markers II-34
Montblanc Introduces Donation Pen Arturo Toscanini II-34
Hallmark Cards Unveils Personalized Photo Plates II-34
Camlin Unveils New Fountain Pen II-34
Mitsubishi Pencil Co. Unveils Style-Fit Writing Instruments II-34
Newell Rubbermaid Rolls Out Environment Friendly Stationery
Products II-34
Montblanc Rolls Out Mahatma Gandhi Limited Edition-241 Pens II-35
Navneet Publications Unveils New Oil Pastels II-35
Office Depot Introduces Expanded Range of Writing Instruments II-35
Odyssey Unveils Massive Collection of Premium Pens II-35
WedVert to Unveil VERT™ Yoko Chapman Wedding Stationery Range II-35

7. RECENT INDUSTRY ACTIVITY II-36
Worth Higgins & Associates Aquires Page Stationery II-36
Great British Card Takes Over The Almanac Gallery II-36
American Greetings Acquires Assets and Subsidiaries of Clinton
Cards II-36
Mitsubishi Pencil to Acquire Minority Interest in Linc Pen &
Plastics II-36
Adel Kalemcilik and Faber-Castell Aktiengesellschaft to
Establish New Company in Moscow II-37
MPS to Merge with Pan Macmillan Book India II-37
LifePics Inks Agreement with Hallmark Cards II-37
Rhino Linings Takes Over Concrete Solutions II-37

8. STRATEGIC DEVELOPMENTS IN RECENT PAST - A PERSPECTIVE BUILDER II-38
Kolbus UK Acquires Sigloch Maschinenbau II-38
Mortons Print Takes Over Lincolnshire Mailing II-38
American Greetings Merges Wholesale Business of Papyrus II-38
BIC Acquires Cello Pens II-38
Nippon Paper Acquires Paper Australia II-38
MWV Forms Partnership with BILT II-38
Madison Park Greetings Forms Partnership with Prentiss Douthit II-39
American Greetings Inks Agreement with Amscan II-39
MEGA Brands Inks Agreement with Microsoft Game Studios II-39
Staples Launches First Store in India II-39
MWV to Restructure Envelope Manufacturing Business II-39

9. FOCUS ON SELECT PLAYERS II-40
A. T. Cross Company (US) II-40
ACCO Brands Corporation (US) II-40
Adveo Group International SA (Spain) II-41
American Greetings Corporation (US) II-41
Archies Limited' (India) II-41
Aurora DUE s.r.l. (Italy) II-42
Avery Dennison Corporation (US) II-42
Cenveo Inc. (US) II-43
Child Rights and You (CRY) (India) II-43
CSS Industries Inc. (US) II-44
Dixon Ticonderoga Company (US) II-44
Elmer's Products, Inc. (US) II-44
Four Pillars Enterprise Co., Ltd. (Taiwan) II-44
Groupe Hamelin (France) II-45
Hallmark Cards, Inc. (US) II-45
Herlitz PBS AG (Germany) II-46
International Greetings Plc (UK) II-46
International Writing Instrument Corp (Taiwan) II-46
Kokuyo Co., Ltd. (Japan) II-47
Kokuyo Camlin Ltd. (India) II-47
Letts Filofax Group Ltd (UK) II-47
Mitsubishi Pencil Co., Ltd. (Japan) II-48
Newell Rubbermaid Inc. (US) II-48
OfficeMax Incorporated (US) II-48
Pentel Co., Ltd. (Japan) II-49
Pilot Corporation (Japan) II-49
Pilot Pen Corporation of America (US) II-49
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia) II-50
Resolute Forest Products (Canada) II-50
Richmont (Switzerland) II-50
Montblanc International GmbH (Germany) II-50
Societe BIC (France) II-51
Staples Advantage (US) II-51
ST Dupont SA (France) II-51
World Trend, Inc. (US) II-52

10. GLOBAL MARKET PERSPECTIVE II-53
Table 4: World Recent Past, Current & Future Analysis for
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
in US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-53

Table 5: World Historic Review for Stationery Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-54

Table 6: World 15-Year Perspective for Stationery Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-55

Table 7: World Recent Past, Current & Future Analysis for
Stationery Products by Product Group - Carbon Paper & Inked
Ribbons, Greeting Cards, Mailing Supplies, Marking Devices,
Paper-Based Stationery Products, Party Goods, Writing
Instruments and Miscellaneous Stationery Products
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-56

Table 8: World Historic Review for Stationery Products by
Product Group - Carbon Paper & Inked Ribbons, Greeting Cards,
Mailing Supplies, Marking Devices, Paper-Based Stationery
Products, Party Goods, Writing Instruments and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-57

Table 9: World 15-Year Perspective for Stationery Products by
Product Group - Percentage Breakdown of Dollar Sales for
Carbon Paper & Inked Ribbons, Greeting Cards, Mailing
Supplies, Marking Devices, Paper-Based Stationery Products,
Party Goods, Writing Instruments and Miscellaneous Stationery
Products for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-58
Analysis by Product Group II-59
Table 10: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-59

Table 11: World Historic Review for Carbon Paper & Inked
Ribbons by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-60

Table 12: World 15-Year Perspective for Carbon Paper & Inked
Ribbons by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-61

Table 13: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Product Segment - Carbon Paper
and Inked Ribbons Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-62

Table 14: World Historic Review for Carbon Paper & Inked
Ribbons by Product Segment - Carbon Paper and Inked Ribbons
Independently Analyzed by Annual Sales Figures in US$ Million
for the Years 2004 through 2009 (includes corresponding
Graph/Chart) II-63

Table 15: World 15-Year Perspective for Carbon Paper & Inked
Ribbons by Product Segment - Percentage Breakdown of Dollar
Sales for Carbon Paper and Inked Ribbons for the Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) II-64

Table 16: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-65

Table 17: World Historic Review for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-66

Table 18: World 15-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-67

Table 19: World Recent Past, Current & Future Analysis for
Mailing Supplies by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-68

Table 20: World Historic Review for Mailing Supplies by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-69

Table 21: World Recent Past, Current & Future Analysis for
Mailing Supplies by Product Segment - Padded Envelopes,
Paper-Based Envelopes and Sealing Tapes Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-70

Table 22: World Historic Review for Mailing Supplies by
Product Segment - Padded Envelopes, Paper-Based Envelopes and
Sealing Tapes Independently Analyzed by Annual Sales Figures
in US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-71

Table 23: World 15-Year Perspective for Mailing Supplies by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-72

Table 24: World 15-Year Perspective for Mailing Supplies by
Product Segment - Percentage Breakdown of Dollar Sales for
Padded Envelopes, Paper-Based Envelopes and Sealing Tapes for
the Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) II-73

Table 25: World Recent Past, Current & Future Analysis for
Marking Devices by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-74

Table 26: World Historic Review for Marking Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-75

Table 27: World Recent Past, Current & Future Analysis for
Marking Devices by Product Segment - Hand Stamps, Stencils and
Other Marking Devices Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-76

Table 28: World Historic Review for Marking Devices by Product
Segment - Hand Stamps, Stencils and Other Marking Devices
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-77

Table 29: World 15-Year Perspective for Marking Devices by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-78

Table 30: World 15-Year Perspective for Marking Devices by
Product Segment - Percentage Breakdown of Dollar Sales for
Hand Stamps, Stencils and Other Marking Devices for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-79

Table 31: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-80

Table 32: World Historic Review for Paper-based Stationery
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-81

Table 33: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Product Segment -
Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-82

Table 34: World Historic Review for Paper-Based Stationery
Products by Product Segment - Address/Phone Books, Binders,
Calendars, Diaries, Exercise Books, File Folders & Holders,
Indexing Products, Message Notes, Notebooks, Organizers,
Business Forms & Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2004 through
2009 (includes corresponding Graph/Chart) II-83

Table 35: World 15-Year Perspective for Paper-Based Stationery
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-84

Table 36: World 15-Year Perspective for Paper-Based Stationery
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms & Books,
Scrap Books, Writing Pads/ Tablets and Writing/Printing/
Copying Products for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-85

Table 37: World Recent Past, Current & Future Analysis for
Party Goods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-86

Table 38: World Historic Review for Party Goods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-87

Table 39: World 15-Year Perspective for Party Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-88

Table 40: World Recent Past, Current & Future Analysis for
Writing Instruments by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-89

Table 41: World Historic Review for Writing Instruments by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-90

Table 42: World Recent Past, Current & Future Analysis for
Writing Instruments by Product Segment - Pens/Markers and
Pencils/Art Goods Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-91

Table 43: World Historic Review for Writing Instruments by
Product Segment - Pens/ Markers and Pencils/Art Goods
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-92

Table 44: World 15-Year Perspective for Writing Instruments by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-93

Table 45: World 15-Year Perspective for Writing Instruments by
Product Segment - Percentage Breakdown of Dollar Sales for
Pens/Markers and Pencils/Art Goods for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) II-94

Table 46: World Recent Past, Current & Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-95

Table 47: World Historic Review for Pens/Markers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-96

Table 48: World Recent Past, Current & Future Analysis for
Pens/Markers by Product Segment - Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens Independently Analyzed by Annual
Sales Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-97

Table 49: World Historic Review for Pens/Markers by Product
Segment - Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-98

Table 50: World 15-Year Perspective for Pens/Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-99

Table 51: World 15-Year Perspective for Pens/Markers by
Product Segment - Percentage Breakdown of Dollar Sales for
Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical
Pens, Porous Point Pens and Fountain Pens for the Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) II-100

Table 52: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/ Africa
and Latin America Markets Independently Analyzed by Annual
Sales Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-101

Table 53: World Historic Review for Pencils/Art Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-102

Table 54: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Product Segment - Wood-Cased
Pencils/Crayons, Mechanical Pencils, Artists' Equipment and
Other Art Goods Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-103

Table 55: World Historic Review for Pencils/Art Goods by
Product Segment - Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) II-104

Table 56: World 15-Year Perspective for Pencils/Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-105

Table 57: World 15-Year Perspective for Pencils/ Art Goods by
Product Segment - Percentage Breakdown of Dollar Sales for
Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods for the Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) II-106

Table 58: World Recent Past, Current & Future Analysis for
Miscellaneous Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-107

Table 59: World Historic Review for Miscellaneous Stationery
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed by Annual Sales Figures
in US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-108

Table 60: World 15-Year Perspective for Miscellaneous
Stationery Products by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-109


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Factors Propelling Demand for Stationery III-1
Increase in School Enrollments III-1
Work-at-Home Trend on the Upward III-1
Increased Usage with Computers III-2
Baby Boomers Promoting the Market III-2
Market Trends III-2
Elimination of Intermediaries III-2
Mass Retailers Come into Prominence III-2
Writing/Marking Instruments - Market Scenario III-2
Pens Inking the Most Sales III-2
High-End Pens Market III-3
Jewelers’ Acceptance of Luxury Pens: Factors Involved III-3
Pricing - A Major Competitive Ploy III-3
Key Statistics III-3
Table 61: US Market for Writing Instruments (2011):
Percentage Breakdown of Unit Shipments by Product Group-
Pen Products, Pencil Products, Marker and Highlighter
Products and Correction Products (includes corresponding
Graph/Chart) III-3

Table 62: Writing and Marking Instrument Sales in the US
(2011): Percentage Breakdown by Distribution Channel for
Retail, Commercial, Institutional, E-Commerce and Others
(includes corresponding Graph/Chart) III-4

Table 63: Writing and Marking Instrument Sales in the US
(2011): Percentage Breakdown by Retail Distribution Channel
for Mass Merchandisers & Discount Stores, Superstores,
Drugstores, Supermarkets/Grocery Stores and Others
(includes corresponding Graph/Chart) III-4

Table 64: US Market for Pens in 2011: Percentage Breakdown
of Volume Sales by Distribution Channel for Mass Merchants,
Drug Stores, Food Stores and Food/Drugstores (includes
corresponding Graph/Chart) III-4

Table 65: US Market for Pen Products (2011): Percentage
Breakdown of Unit Shipments by Product Type - Ball Point
(Retractable), Ball Point (Stick), Gel Ink, Roller Ball,
Porous Point and Fountain (includes corresponding
Graph/Chart) III-5

Table 66: US Market for Pencils (2011): Percentage
Breakdown of Unit Shipments by Product Type -Wood Encased
Pencil, Mechanical Pencil and Colored (includes
corresponding Graph/Chart) III-5

Table 67: US Market for Marker & Highlighter Products
(2011): Percentage Breakdown of Unit and Value Shipments by
Product Type - Highlighters, Permanent and Other (includes
corresponding Graph/Chart) III-6

Table 68: US Market for Correction Products (2011):
Percentage Breakdown of Unit and Value Shipments by Product
Type - Fluids, Pens and Tapes (includes corresponding
Graph/Chart) III-6
Greeting Cards - A Review III-7
Stressful Situations Boost Demand for Greeting Cards III-7
Greeting Card Manufacturers Expand Product Range III-7
New Cards Characterize the Diversity in America III-8
New Avenues for Greeting Card III-8
What Catches the Eye? III-9
Consumer Demographics III-9
Card Giving Occasions III-9
Table 69: US Market for Everyday Greeting Cards (2011):
Percentage Breakdown of Dollar Sales by Occasion (includes
corresponding Graph/Chart) III-9

Table 70: US Market for Seasonal Greeting Cards (2011):
Percentage Breakdown of Dollar Sales by Holidays -
Christmas, Valentine, Mother's Day, Easter, Father’s Day
and Others (includes corresponding Graph/Chart) III-10

Table 71: US Greeting Cards Market (2011): Percentage
Breakdown of Sales by Distribution Outlet - Card & Gift
Stores, Mass-Market Retailers, Chain Drug Stores, Food
Discount Party Stores, Dollar Stores and Others (includes
corresponding Graph/Chart) III-10
Competitive Scenario III-10
Table 72: Leading Manufacturers of Stationery Products in
the US (2010): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart) III-10

Table 73: Leading Manufacturers of Office Stationery in the
US (2010): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart) III-11

Table 74: US Market for Greeting Cards (2011): Percentage
Breakdown of Dollar Sales by Leading Players (includes
corresponding Graph/Chart) III-11

Table 75: Leading Players in Mother's Day Greeting Cards
Market in the US (2011): Percentage Breakdown of Dollar
Sales by Leading Players (includes corresponding
Graph/Chart) III-11
Strategic Corporate Developments III-12
Product Launches III-12
Leading Players III-14
B.Market Analytics III-21
Table 76: US Recent Past, Current & Future Analysis for
Stationery Products by Product Group/ Segment - Carbon Paper
& Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes and Sealing Tapes), Marking Devices
(Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-21

Table 77: US Historic Review for Stationery Products by
Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-23

Table 78: US 15-Year Perspective for Stationery Products by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists'
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products for the Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-25

2. CANADA III-26
A.Market Analysis III-26
Outlook III-26
Trends in Writing Instrument Market III-26
Product Launch III-26
Key Player III-26
B.Market Analytics III-28
Table 79: Canadian Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/ Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-28

Table 80: Canadian Historic Review for Stationery Products
by Product Group/Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/ Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-30

Table 81: Canadian 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/ Crayons, Mechanical
Pencils, Artists' Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-32

3. JAPAN III-33
A.Market Analysis III-33
Outlook III-33
Stationery and Office Supplies as Gift Items - A Robust
Market Opportunity III-33
Key Market Characteristics Manufacturers Should Take Note Of III-33
Stress on Value for Price III-33
Promotional Activities of Products Play a Key Role III-33
Greeting Cards III-34
Writing Instruments III-34
End-Users III-34
White Collared Employees Constitute 1/3rd of Total Workers III-34
End Users - A Categorization III-35
Schools III-35
Corporate End-Users III-35
Distribution Practices III-35
Collapse of the Three-Layered Distribution System III-35
Adapting to the Changing Business Environment III-36
Internet Retailing Gaining Importance III-36
Catalog Marketing - Another Distribution Channel III-36
Suppliers Finding Capable Distributors and Agents III-37
Mass Media Advertising Used to Create Product Awareness III-37
Competition III-37
Table 82: Leading Players in Japanese Market for Pencils
(2010): Percentage Breakdown of Value Sales by leading
Players (includes corresponding Graph/Chart) III-37

Table 83: Leading Players in Japanese Market for Mechanical
Pencils (2010): Percentage Breakdown of Value Sales by
Leading Players (includes corresponding Graph/Chart) III-38

Table 84: Leading Players in Japanese Market for Ballpoint
Pens (2010): Percentage Breakdown of Value Sales by Leading
Players (includes corresponding Graph/Chart) III-38
Review Of Select Players III-38
B.Market Analytics III-42
Table 85: Japanese Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-42

Table 86: Japanese Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-44

Table 87: Japanese 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper- based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/ Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-46

4. EUROPE III-47
A.Market Analysis III-47
Outlook III-47
Market Primer III-47
Opportunities Ahead III-47
Distribution Channels III-47
European Stationery Market (2010): Major Distribution
Channels for Key End-User Segments III-48
B.Market Analytics III-49
Table 88: European Recent Past, Current & Future Analysis
for Stationery Products by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-49

Table 89: European Historic Review for Stationery Products
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annu