World Stationery Products Markets

This report analyzes the worldwide markets for Stationery Products in Millions of US$. The major product segments analyzed are Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and riting/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 1438 companies including many key and niche players worldwide such as A.T. Cross Company, American Greetings Corporation, Archies Limited', Aurora DUE s.r.l., Avery Dennison Corporation, AbitibiBowater Inc., Camlin Ltd., Cenveo Inc., Child Rights and You, Corporate Express Inc., CSS Industries Inc., Dixon Ticonderoga Company, DS Smith Plc., Elmer's Products, Inc., Letts Filofax Group Ltd., Four Pillars Enterprise Co., Ltd., Hallmark Cards, Inc., Groupe Hamelin, Herlitz PBS AG, International Greetings Plc., International Writing Instrument Corp., Kokuyo Co., Ltd., Meadwestvaco Corporation, Mitsubishi Pencil Co., Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Richmont, Montblanc International GmbH, Societe BIC, ST Dupont SA, PT Pabrik Kertas Tjiwi Kimia TBK, Unipapel SA, and World Trend, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Carbon Paper and Inked Ribbons I-4
Greeting Cards I-5
Mailing Supplies I-5
Marking Devices I-5
Paper-Based Stationery Products I-5
Party Goods I-5
Writing Instruments I-5


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Electronic Age - A Mixed Blessing for Stationers II-1
Paperless Era - Yet to Arrive II-1
Variety, Quality and Price - A Stationer’s Mantra for Success II-1
Pricing Pressure and Environmental Packaging Remain Major
Concerns II-2
Anti-Dumping Duties Destabilize Chinese Exports II-2

2. Market/Industry Trends II-3
Seasonality is the Norm, Rather than an Exception II-3
Back-to-School Season Keeps Retailers Busy II-3
Special Occasions Set the Cash Registers Ringing II-3
Fashion Beckons but Practicality Holds Back II-3
Its All in the Name - Brand Value Does Count II-4
Innovation and Uniqueness - What Sets Them Apart II-4
Private Label Products - Useful Strategy II-4
Location - Staying Closer to the Consumers II-5
Similar Concept Line - A Good Idea that Actually Works II-5
The ‘Green Trend’ - Assaying the Environmental Cause II-5
Eye Catching Colors and Designs -Dressing Up the Market II-5
Technological Advances - No Industry is Immune II-6
Growth of Writing Instruments Continues Undeterred by
Technological Onslaught II-6
Student Community Prefers Paper-based Stationery Products II-6
Technology Advancements in Writing Instruments Herald a Silent
Revolution II-7
New Trends Blur Distinction Between Home & School Supplies II-7
Proliferation of Home Offices II-7
Licensed Products Drive Sales II-7

3. Competitive Scenario II-8
Major Players in the Stationery Products Market II-8
Rubbermaid and BIC Battle it out at the Top II-8
Table 1: World Market for Stationery Products (2005):
Percentage Share Breakdown of Value Sales of Leading Players -
Newell Rubbermaid, Bic, Pilot, Pentel, Mitsubishi, Crayola
and Others (includes corresponding Graph/Chart) II-8
Mailing Supplies - Regional Players Dominate Niche Markets II-9
Paper-based Stationery Products & Office Supplies II-9
Writing & Marking Instruments II-9
Player & Brand Statistics - A Recent Past Perspective II-9
Table 2: Writing Instrument Brands in the US in 2003:
Percentage Breakdown of Leading Players by Sales Volume for
Bic Pens, Pilot Pens, Sanford Eagle Pencils, Paper Mate &
Write Brothers Pens, Bic Pencils, Paper Mate Pens, Sanford
Uni Ball Pens, Rose Art Pencils, Pentel Pens, Pentel Pencils
(includes corresponding Graph/Chart) II-9

Table 3: Leading Writing Instrument Brands in the US in 2003
by Sales Value for Pilot Pens, BIC Pens, Paper Mate Pens,
BIC Pencils, Sanford Uni-Ball Pens, Paper Mate & Write
Brothers Pens, Sanford Eagle Pens, Pentel Pens, Pentel
Pencils and Rose Art Pencils (Sales in US$‘000) (includes
corresponding Graph/Chart) II-10

Table 4: US Market for Greeting Cards for 2003, 2004 (E) and
2005 (P): Percentage Breakdown of Leading Players by Value
Sales for Hallmark Inc., American Greetings Corp., and
Others (includes corresponding Graph/Chart) II-10

4. Demographic Shifts Influencing End-Use Markets II-11

Favorable Demographics Driving the Market II-11
Stationery - No More a ‘Back-To-School’ Domain II-11
‘Back-to-School’ - An Increasingly Profitable Market II-11
The Home Office - An Emerging Market II-11
Women - The Largest Home Office Users II-12
Features in Home-Office Supplies Increasingly Preferred by
Consumers (Rating on Scale of 1-10, 1 being the least) II-12

5. Product Overview II-13
Carbon Paper and Inked Ribbons II-13
Greeting Cards II-13
Table 5: World Greeting Cards Market in 2004: Per Capita
Consumption of Greeting Cards by Region for United Kingdom,
United States, Canada, Australia and Spain (includes
corresponding Graph/Chart) II-13
Mailing Supplies II-14
Envelopes II-14
Unique Product Offerings II-14
Marking Devices II-14
Paper-Based Stationery Products II-14
Binders II-14
3-Ring Binders II-15
Coil Binders II-15
Custom Binders II-15
Leather Binders II-15
School Binders II-15
Spiral Binders II-15
Zipper Binders II-15
Note Books and Writing Pads II-15
Scrap Books II-16
Photo Albums II-16
Trends in Paper-Based Stationery Products II-16
Binders and Notebooks Emerge as Fashionable Items II-16
Calendars II-16
Diaries II-16
Paper Diaries Being Increasingly Replaced by Electronic
Diaries II-16
Scrap Books II-16
Filing Supplies II-16
Writing/Printing/Copying Paper II-17
Party Goods II-17
Increasing Sales of Gift-Wrap and Party Goods Offset Sales of
Greeting Card II-17
Writing Instruments II-17
Writing Instrument Market Dynamics II-18
Writing Letters and Notes Still Remain First Preference II-18
Writing Instruments Category Still Needs Enhancement II-18
Manufacturers Re-launch Stationery Products II-18
Market Scenario in the Developed Vs. Developing Countries II-19
Pens/Markers II-19
Penning the Demand II-19
Pens in the Competitive List of Gifts II-19
Types of Pens II-19
Fountain Pen Market .. II-19
Rollerball Pens II-20
Ballpoint Pens II-20
Porous-Point Pens II-20
Luxury Pens II-20
Pencils & Art Goods II-20
Crayons II-20
Miscellaneous Products II-20

6. Distribution and Promotion Dynamics II-21
Discount Stores and Super Stores Monopolizing the Market II-21
Table 6: Writing and Marking Instrument Sales in the US in
2004: Percentage Breakdown by Distribution Channel for
Retail, Commercial, Institutional, E-Commerce and Others
(includes corresponding Graph/Chart) II-21

Table 7: Writing and Marking Instrument Sales in the US in
2003: Percentage Breakdown by Retail Distribution Channel
for Mass Merchandisers & Discount Stores, Superstores,
Drugstores, Supermarkets/Grocery Stores and Others (includes
corresponding Graph/Chart) II-22
Super Specialty Stores for Office Products II-22
Retailers II-22
Hypermarkets and Departmental Stores II-22
Licensing & Ethnic Themes by Suppliers to Increase Sales II-23
Table 8: US Office Products Market: Sales of Leading Brands
Through Various Distribution Channels in 2003 (Sales in US$
Million) (includes corresponding Graph/Chart) II-23
Exclusive Boutiques to Popularize Wide Range of Writing
Instruments II-23

7. Product Launches II-24
Madison Park Greetings Introduces New Card Collection II-24
AIM Expands Stationery Line II-24
Elmer’s Launches Improved School Glue II-24
Dunkin’ Donuts Launches Personalized Cards II-24
Marvelous Mommies Introduces Greeting Cards II-24
Block Graphics Rolls Out New Size Envelopes II-24
Level Promo Gifts Unveils Latest Series of Roller Pens II-24
Running Rhino Unveils Latest Paro International Collection Cards II-25
Remind4u Introduces Greeting Cards for Manchester United II-25
3M Launches New Cover Tape For Electronic and Electrical
Equipment II-25
Navneet Unveils New Stationery Range II-25
Exhale Group Roll Out Post-Abortion E-Cards II-25
Navneet Introduces Environment Friendly Pencils II-25
Card Connection Unveils Latest Gift Series II-25
3M Unveils Latest Static Dissipative Heat Activated Cover Tape II-26
BIC Releases Mechanical Pencil for the 9-13 Age Group II-26
Card Connection Debuts Verse Cards II-26
Wooster & Prince Papers to Launch New Genre of Greeting Cards II-26
Cross® Launches Century® Signet Collection of Pens II-26
BIC and Sancon Introduce Environment Friendly Pen II-27
LOC Introduces Greeting Cards II-27
Myndology Launches Latest Series of Study and Stationery
Materials II-27
Card Connections Unveils Hollywood Card Designs II-27
BIC Launches Retractable Permanent Marker II-27
BIC Launches BIC ReAction™ Retractable Ball Pen II-27
Office Max Launches In-house Developed Range of Pens and Markers II-28
Straight Talk In Limited Introduces New Range of Birthday Cards II-28
Lift Me UP Cards Introduces a Specific Greeting Card Line II-28
TalkingPix.com Introduces Talking Photo Cards II-28
India Post and DuPont Jointly Introduce Waterproof Envelopes II-28
Bowater Introduces BowHybrid FS II-28
MeadWestvaco Unveils New Line of Tango® Papers II-28
DHA Siamwalla to Forge Alliance in the Asia-Pacific Region II-29
Pantone Launches Pantone Universe Stationery Ii-29
Cardsmart Introduces New Greeting Card Line - 'Ooh La La' II-30
International Greetings Introduces New Greeting Card Line II-30
BIC Launches New X Games Branded Products II-30
OfficeMax and Boise Paper Collaborate to Introduce BEWARE™
Security Paper II-30
A.T Cross to Launch Apogee™ Collection of Writing Instruments II-30
Denny Bros Introduces New Printable Stationery Products II-31
American Greeting Corporation Launches New Cards II-31
A.T. Cross Unveils New Version ATX Pens II-31
Faber-Castell Introduces Elite Fountain Pen II-31
Pentel Introduces Impulse™ Ball Point Pen II-31
A.T. Cross Introduces New Version Pens and Notebooks II-31
Pentel Rolls Out Flexfit Ball Point Pen II-32
A.T. Cross Rolls Out New Verve Pen Collection II-32
Pentel Introduces Rolls Out Automatic Drafting Pencil II-32
Linc Enters the Pencil Market with Markline Range II-32
Pidilite Launches Prime Brand of Stationery Products II-32
BILT Introduces BILT Matrix II-32
ITC Expands Greetings Cards Range II-32
A.T. Cross Launches Verve in Japan II-33
Pilot Pen Introduces BPX X-Treme II-33
Pilot Pen Introduces Dr. Grip Pen II-33
Pilot Pen Corp Introduces PV-5 and PV-7 II-33
Sanford Corp Introduces SKYNN® II-33
Sanford Introduces SENSA Spring II-33
A.T. Cross Introduces Cross Vice™ II-33
A.T. Cross Unveils Cross Ion II-34
A.T. Cross Launches a New Line of Accessories II-34
BIC Obtains License for Australia II-34
Staedtler Relaunches Improved Lumocolor Marker II-34
Pentel Introduces Carnival Automatic Pencil II-34
Caran d’Ache S.A. Launches New Range of Pens and Pencils II-34
Scripto Tokai Introduces Gel Ink Pen and Mechanical Pencil II-35
Staedtler Unveils Xlarge Writer Gel Ink Pen II-35
A.T Cross Launches Morph2 Rollerball Pen II-35
Sakura of America Launches Gelato 05 II-35
BIC USA, Inc. Expands Gel Intensity Line II-35
Pentel Corp. Launches Metallic Sunburst Gel Rollers II-35
BIC Unveils High-Quality Permanent Markers II-35
Melting Pot Gifts Introduces Greeting Cards on Interracial
Relationships II-36
Univenture, Inc. Introduces Polypropylene Customizable Ring
Binders II-36
Russel+hazel® Introduces New Range School Supplies II-36
Design Ware Introduces Party Goods II-36
Stylus Writing Instruments Launches Liquid-Lead Ballpoint Pencil II-36
Tesa Tape, Inc. Rolls Out Pressure Sensitive Adhesive Tapes II-37
Renaissance Greeting Cards Introduces a New Line of Cards II-37
Luxor Writing Instruments Introduces the Football Legends
Parker Vector Range II-37
Caran d’Ache Launches Dunas II-37
Martin Designs Unveils Stationery Products II-37
Luxor Introduces Pilot Gold Pen II-37
Amscan Unveils Six New Boutique Collections II-37
Sakura, Inc. Introduces Moonlight and Dark Stardust Colors II-38
A.T Cross Rolls Out New Morph™ Pen Line with Rolling Ball Design II-38
A.T. Cross Company Introduces Cross Matrix II-38
Hallmark Introduces Maya Angelou Life Mosaic Collection II-38
Crunchkins Introduces Edible Pet Greeting Cards II-38
Eric Rolls Out Anthrax Evident Mailers II-38
Rohm And Haas Co., Unveils Adhesives For Carton Sealing Tapes II-39
BIC USA Launches New Pens II-39
BIC Introduces BIC Cristal Pocket II-39
Staedtler Inc Launches Writing Instruments II-39
Caran d’ Ache Launches a New Series of Writing Instruments II-39
Alfred Dunhill Unveils Pens and Other Accessories in India II-39
Luxor Launches New Writing Instruments II-40
Intermec Introduces ThermaMax II-40
Archies and Gotocustomer Roll Out Catalogue-Based Greeting
Cards Service II-40
Huron Area FCU offers Corporate Praise II-40
Hallmark Launches New Series of Greeting Cards II-40
American Greetings Unveils Two New Series of Greeting Cards II-40
American Greeting Launches New Line of Greeting Cards II-41
BIC Corp Launches Disney Character Writing Instruments II-41
Caran d’ Ache Introduces New Mirror Line Collection II-41
Mead Launches Harry Potter Back-to-School Products II-41
American Greetings Launches Speed of Life Alternative Humor
Greeting Cards II-41
Hallmark Introduces Maxine Character Greeting Cards II-42
Esselte Launches Pendeflex Marble Hanging File Folders II-42
Gibson Greetings Introduces Speed of Life Greeting Cards II-42
Pentel Launches a Series of New Products II-42
Ideavillage Launches New Fish-Tales Ballpoint Pens II-42
Crunchkins Introduces Greeting Card Collections for Pets II-42
Hallmark Launches Maya Angelou Greeting Cards II-42
Hallmark Cards Unveils Fresh Ink Humorous Cards II-42
Staedtler Launches a Collection of Retractable Gel Ink Pens II-42
A.T. Cross Launches New Stylus Version of Morph Pen II-43
American Greetings Introduces 12-SKU Cam*PAIN 2000 Cards II-43
Hallmark Cards Extends Morning Light Collection II-43
A.T. Cross Launches First Bespoke Pen Called Morph II-43
Staedtler Introduces Exceed Collection of Retractable Gel Ink
Pens II-43
Montblanc Unveils Boheme Collection of Writing Instruments II-43
ST Dupont Launches Ellipsis Series II-44
Gibson Greetings Launches Pop Icons Greeting Cards Line II-44
Aurora Unveils Mare and Talentum Collections II-44
BIC Ind Esferografica Brasileira Launches BIC Whiteboard
Marker Velleda II-44

8. Recent Industry Activity II-45
CSS to Close Production Unit and Distribution Center II-45
Archies Opens 100th Outlet II-45
International Alliance Leads to Formation of Global Services
Group II-45
Abitibi-Consolidated and Bowater Merge to Create AbitibiBowater II-45
Cenveo Purchases Commercial Envelope II-46
Corporate Express Canada Inks Pact to Acquire Davenport Office II-46
CSS Industries Acquires C.R. Gibson, Inc II-46
International Greetings Pockets Glitterwrap Inc. II-46
International Greetings Acquires Stake in Artwrap Pty II-46
Carlton Cards Enters into Agreement with Ellen DeGeneres II-47
Kubera Acquires Kejriwal Stationery II-47
Nite Ize Acquires Inka II-47
Cenveo Pockets Printegra II-47
Cartoon Network Signs Agreement with Hallmark II-47
lmer's Products Acquires Color Loco, Scientific Explorer and
Giddy Up II-48
International Greetings Consolidates its Position in Europe II-48
Aurora Acquires Firma Srl II-48
Walt Disney Co. Forays into Indian Market II-48
Hoomark Acquires Eick Pack II-48
Linc Establishes New Retail Outlets in India II-49
AAH Acquires Gags & Games II-49
Greeting Card Group Agrees to Management Buy-Out Offer II-49
Ballarpur Industries Plans Capacity Expansion II-49
Letts Filofax Group Becomes Part of FLB Group II-49
Buhrmann NV Subsidiary Acquires Taylor Office Products II-50
Smilebox Partners with Hallmark in Interactive Venture II-50
4Kids Entertainment and American Greetings Enter into
Agreement II-50
Ebony Magazine Partners with American Greetings II-50
Pacon Corp. Acquires Strathmore Artist Products II-50
Schurman Fine Papers Acquires Chelsea Paper Co. II-51
Newell Rubbermaid Takes Over Selected Assets of Virtual Ink
Corp. II-51
Office Depot, Inc. Acquires Papirius sro II-51
AAH Holdings Corporation Acquires Party America II-51
Flying Brands Takes Over Greetings Direct II-51
Wooster & Prince and Madison Park Greetings Sign Partnership
Agreement II-52
Hallmark Takes Over Selected Assets of Paramount Cards II-52
JAKKS Signs Contract with Jelly Belly Candy II-52
AL Gurg and OHTO Enter into a Partnership Agreement II-52
National Envelope Takes Over Atlantic Envelope II-53
Office Depot Acquires Office Service Company Allied Office
Products II-53
Supremex Income Fund Acquires Cenveo, Inc. II-53
Artcraft Acquires The Vose Swain Engraving II-53
Marian Heath Takes Over Renaissance Greeting Cards II-53
BIC Group Acquires Pimaco II-53
Blue Bird Plans Capacity Expansion II-54
Dickie Walker Marine Acquires China Stationery and Office Supply II-54
Corporate Express Purchases Southern Stationers II-54
Camlin Enters into Marketing Alliance with ColArt II-54
Wilson World to Expand Business II-54
Rocky Launches Card Café II-55
Eclektic Design Receives NASCAR(R) License II-55
Warner Bros. Extends Hallmark Alliance II-55
Helios Plans to Resume Exports to Middle East II-55
G.M. Pens Plans Expansion in India II-56
Ballarpur Industries Plans Venture into Non-Paper Stationery II-56
Billable Hour Launches Online Greeting Card Store for Legal
Professionals II-56
Oxford Stationery Invests in Capacity Expansion II-56
Lotus Stationery Expands Chinese Production Bases II-56
Paramount Cards Announces Sale of Christian Greeting Card Unit II-56
Unicef enters into a partnership with hallmark cards II-57
jakks pacific and nickelodeon renew licensing Agreement II-57
DS Smith PLC Divests John Dickinson Stationery to Groupe Hamlin II-57
Newell Rubbermaid Completes Acquisition of DYMO II-57
International Greetings Acquires Anker International II-57
Corporate Express Inks Dual-source Agreement with Novation II-58
Corporate Express Enters into an Agreement with Fesa II-58
DS Smith Acquires Timmermans II-58
Corporate Express Acquires Peerless/ Perdue Office Products
Businesses II-58
Kokuyo Establishes Unit in Vietnam II-59
Corpnote Launches Public Resource Section II-59
Bilt To Penetrate Into Retailing Sector Ii-59
UFPL Enters Into Contract For Kodak Digimaster E125 II-59
Aurora To Open A Store In New York II-59
ITC Plans To Acquire Small Local Companies II-59
Advent International Attains Majority Interest In Herlitz II-60
American Greetings Buys European Gift-Wrap Company II-60
Today’s Enters Office Stationery Market II-60
GEL Writing Instrument Receives Production Rights From Ohto
Gel Co., Ltd II-60
American Greetings Acquires Gibson Greetings II-60
BILT Shifts to Uncoated Paper Manufacturing II-61
Koh-i-noor Shifts Manufacturing Base to China II-61
Boise Cascade to Divest Assets in Paper, Timberland, and
Forest Products II-61
BIC Acquires Stypen SA II-61
BIC Acquires Japanese Distributor II-61
Mitsubishi Enters into Transparent Ink Manufacturing II-61
French Stationery Firm Bought Over by American Office Depot II-62
Mara-Mi Inc. Buys World of Journals II-62
GH Neville, Sentega PLC Form an Alliance II-62
BCC Takes Over OfficeMax II-62
International Greetings Acquires Hoomark Gift- Wrap Partners II-62
Todays Writing Enters into US Market II-62
Staedtler Goes for Expansion II-63
ITC (India), Maple Leaf Tie-Up II-63
CTI Industries Inks Manufacturing and Distribution Agreement
with Party Express II-63
American Greetings Sells M&D Balloons to Amscan, Inc. II-63
Edding Enters into Stationery Products Market in India II-63
Luxor Writing Instruments Ltd., Enters the Customized Pen Market II-64
Newell Acquires Gillette Stationery Business II-64
Party Concepts Inc. Buys Retail Store Leases II-64
JAKKS Pacific Signs Licensing Agreement with Nickelodeon II-64
Anoto AB Enters into an Agreement with John Dickinson II-65
RoseArt Industries Inks Pact with Mattel, Inc. on Licensing II-65
Matussiere & Forest Expands Manufacturing Capacity II-65
Linc Pens & Plastics (India) Expands Facilities II-65
Greetwell Cards (India) Establishes Wishes Retailing Pvt. Ltd II-65
Guideposts Buys Ideal Publications Inc. II-66
Jakks Pacific Acquires Pentech International II-66
LVMH Buys Omas II-66
Luxor Writing Instruments, NIIT Tie-Up II-66
NBA Strikes a Deal with Papetries Hamelin II-66
SNP Joins Hands with JC Alliance on Stationery Products II-66
Recycled Paper Greetings Enters Into an Alliance with Andrews
McMeel Publishing II-67
Printronix, Sony Chemicals Ink Pact II-67
Andrews McMeel Publishing Inks Pact with Photo- Genique
Publishers II-67
Hallmark Establishes New Manufacturing Plant in China II-67
Caran d’Ache Selects Escale Holding as Distributor II-67

9. Focus on Select Players II-68
A.T. Cross Company (USA) II-68
American Greetings Corporation (USA) II-68
Archies Limited' (India) II-69
Aurora DUE s.r.l. (Italy) II-69
Avery Dennison Corporation (USA) II-69
AbitibiBowater Inc (Canada) II-70
Camlin Ltd. (India) II-70
Cenveo Inc. (USA) II-71
Child Rights and You (CRY) (India) II-71
Corporate Express Inc. (USA) II-71
CSS Industries Inc. (USA) II-72
Dixon Ticonderoga Company (USA) II-72
DS Smith Plc (UK) II-72
Elmer's Products, Inc. (USA) II-73
Letts Filofax Group Ltd (UK) II-73
Four Pillars Enterprise Co., Ltd. (Taiwan) II-73
Hallmark Cards, Inc. (USA) II-74
Groupe Hamelin (France) II-74
Herlitz PBS AG (Germany) II-75
International Greetings Plc (UK) II-75
International Writing Instrument Corp (Taiwan) II-75
Kokuyo Co., Ltd. (Japan) II-76
Meadwestvaco Corporation (USA) II-76
Mitsubishi Pencil Co., Ltd. (Japan) II-77
Newell Rubbermaid Inc. (USA) II-77
OfficeMax Incorporated (USA) II-77
Pentel Co., Ltd. (Japan) II-77
Pilot Corporation (Japan) II-78
Pilot Pen Corporation of America (US) II-78
Richmont (Switzerland) II-78
Montblanc International GmbH (Germany) II-78
Societe BIC (France) II-79
ST Dupont SA (France) II-79
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia) II-79
Unipapel SA (Spain) II-79
World Trend, Inc. (USA) II-80

10. Global Market Perspective II-81
Table 9: World Recent Past, Current & Future Analysis for
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-81

Table 10: World Long term Projections for Stationery Products
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-82

Table 11: World 10-Year Perspective for Stationery Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-83

Table 12: World Recent Past, Current & Future Analysis for
Stationery Products by Product Group - Carbon Paper & Inked
Ribbons, Greeting Cards, Mailing Supplies, Marking Devices,
Paper-Based Stationery Products, Party Goods, Writing
Instruments and Miscellaneous Stationery Products
Independently Analyzed by Annual Sales for the Years 2000
through 2010 in US$ Million (includes corresponding
Graph/Chart) II-84

Table 13: World Long term Projections for Stationery Products
by Product Group - Carbon Paper & Inked Ribbons, Greeting
Cards, Mailing Supplies, Marking Devices, Paper-Based
Stationery Products, Party Goods, Writing Instruments and
Miscellaneous Stationery Products Independently Analyzed by
Annual Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) II-85

Table 14: World 10-Year Perspective for Stationery Products
by Product Group - Percentage Breakdown of Dollar Sales for
Carbon Paper & Inked Ribbons, Greeting Cards, Mailing
Supplies, Marking Devices, Paper-Based Stationery Products,
Party Goods, Writing Instruments and Miscellaneous Stationery
Products for the Years 2000, 2005 and 2010 (includes
corresponding Graph/Chart) II-86

Table 15: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-87

Table 16: World Long term Projections for Carbon Paper & Inked
Ribbons by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-88

Table 17: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Product Segment - Carbon
Paper and Inked Ribbons Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-89

Table 18: World Long term Projections for Carbon Paper & Inked
Ribbons by Product Segment - Carbon Paper and Inked Ribbons
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-89

Table 19: World 10-Year Perspective for Carbon Paper & Inked
Ribbons by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2000, 2007 and 2010 (includes corresponding Graph/Chart) II-90

Table 20: World 10-Year Perspective for Carbon Paper & Inked
Ribbons by Product Segment - Percentage Breakdown of Dollar
Sales for Carbon Paper and Inked Ribbons for the Years 2000,
2007 and 2010 II-90

Table 21: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-91

Table 22: World Long term Projections for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-92

Table 23: World 10-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-93

Table 24: World Recent Past, Current & Future Analysis for
Mailing Supplies by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-94

Table 25: World Long term Projections for Mailing Supplies by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-95

Table 26: World Recent Past, Current & Future Analysis for
Mailing Supplies by Product Segment - Padded Envelopes,
Paper-Based Envelopes and Sealing Tapes Independently Analyzed
by Annual Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-96

Table 27: World Long term Projections for Mailing Supplies by
Product Segment - Padded Envelopes, Paper-Based Envelopes and
Sealing Tapes Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-96

Table 28: World 10-Year Perspective for Mailing Supplies by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-97

Table 29: World 10-Year Perspective for Mailing Supplies by
Product Segment - Percentage Breakdown of Dollar Sales for
Padded Envelopes, Paper-Based Envelopes and Sealing Tapes for
the Years 2000, 2007 and 2010 (includes corresponding
Graph/Chart) II-97

Table 30: World Recent Past, Current & Future Analysis for
Marking Devices by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-98

Table 31: World Long term Projections for Marking Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-99

Table 32: World Recent Past, Current & Future Analysis for
Marking Devices by Product Segment - Hand Stamps, Stencils
and Other Marking Devices Independently Analyzed by Annual
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-100

Table 33: World Long term Projections for Marking Devices by
Product Segment - Hand Stamps, Stencils and Other Marking
Devices Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-100

Table 34: World 10-Year Perspective for Marking Devices by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-101

Table 35: World 10-Year Perspective for Marking Devices by
Product Segment - Percentage Breakdown of Dollar Sales for
Hand Stamps, Stencils and Other Marking Devices for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-101

Table 36: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-102

Table 37: World Long term Projections for Paper-based
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-103

Table 38: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Product Segment -
Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products Independently Analyzed by Annual Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-104

Table 39: World Long term Projections for Paper-Based
Stationery Products by Product Segment - Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-105

Table 40: World 10-Year Perspective for Paper-Based Stationery
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2000, 2007 and 2010 (includes corresponding Graph/Chart) II-106

Table 41: World 10-Year Perspective for Paper-Based Stationery
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms & Books,
Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying
Products for the Years 2000, 2007 and 2010 (includes
corresponding Graph/Chart) II-107

Table 42: World Recent Past, Current & Future Analysis for
Party Goods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed by Annual Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-108

Table 43: World Long term Projections for Party Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-109

Table 44: World 10-Year Perspective for Party Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-110

Table 45: World Recent Past, Current & Future Analysis for
Writing Instruments by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-111

Table 46: World Long term Projections for Writing Instruments
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-112

Table 47: World Recent Past, Current & Future Analysis for
Writing Instruments by Product Segment - Pens/Markers and
Pencils/Art Goods Independently Analyzed by Annual Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-113

Table 48: World Long term Projections for Writing Instruments
by Product Segment - Pens/Markers and Pencils/Art Goods
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-113

Table 49: World 10-Year Perspective for Writing Instruments by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the
Years2000, 2007 and 2010 (includes corresponding Graph/Chart) II-114

Table 50: World 10-Year Perspective for Writing Instruments
by Product Segment - Percentage Breakdown of Dollar Sales for
Pens/Markers and Pencils/Art Goods for the Years 2000, 2007
and 2010 II-114

Table 51: World Recent Past, Current & Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed by Annual Sales for the
Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-115

Table 52: World Long term Projections for Pens/Markers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-116

Table 53: World Recent Past, Current & Future Analysis for
Pens/Markers by Product Segment - Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens Independently Analyzed by Annual
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-117

Table 54: World Long term Projections for Pens/Markers by
Product Segment - Ballpoint Pens, Markers/Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens and Fountain Pens
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-118

Table 55: World 10-Year Perspective for Pens/Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-119

Table 56: World 10-Year Perspective for Pens/Markers by
Product Segment - Percentage Breakdown of Dollar Sales for
Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical
Pens, Porous Point Pens and Fountain Pens for the Years 2000,
2007 and 2010 (includes corresponding Graph/Chart) II-120

Table 57: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-121

Table 58: World Long term Projections for Pencils/Art Goods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-122

Table 59: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Product Segment - Wood-Cased
Pencils/Crayons, Mechanical Pencils, Artists' Equipment and
Other Art Goods Independently Analyzed by Annual Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-123

Table 60: World Long term Projections for Pencils/Art Goods by
Product Segment - Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods Independently
Analyzed by Annual Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) II-124

Table 61: World 10-Year Perspective for Pencils/Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2000, 2007 and 2010 (includes corresponding Graph/Chart) II-125

Table 62: World 10-Year Perspective for Pencils/Art Goods by
Product Segment - Percentage Breakdown of Dollar Sales for
Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods for the Years 2000, 2007 and
2010 (includes corresponding Graph/Chart) II-125

Table 63: World Recent Past, Current & Future Analysis for
Miscellaneous Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-126

Table 64: World Long term Projections for Miscellaneous
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
for the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-127

Table 65: World 10-Year Perspective for Miscellaneous
Stationery Products by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets for the Years 2000, 2007 and 2010 (includes
corresponding Graph/Chart) II-128


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Highlights of Stationery Industry After Attacks III-1
Greeting Cards III-1
What Catches the Eye? III-2
Consumer Demographics III-2
Card Giving Occasions III-2
Factors Propelling Demand for Stationery III-2
Increasing Baby-Boomers Population III-2
Work-at-Home Trend on the Upward III-2
Increased Usage with Computers III-3
Baby Boomers Promoting the Market III-3
New Cards Characterize the Diversity in America III-3
Market Trends III-3
Elimination of Intermediaries III-3
Mass Retailers Come into Prominence III-3
Pens Inking the Most Sales III-3
Greeting Card Manufacturers Expand Product Range III-4
New Avenues for Greeting Card III-4
Greeting Cards Market Drifts Towards E-Greetings III-4
Stressful Situations Boost Demand for Greeting Cards III-5
Competitive Scenario III-5
Rubbermaid and BIC Battle it out at the Top III-5
Mailing Supplies - Major Players Dominate Niche Markets III-5
Paper-based Stationery Products & Office Supplies III-5
Greeting Cards III-5
Table 66: US Market for Greeting Cards (2006): Percentage
Share Breakdown of Dollar Sales of Leading Players -
Hallmark Inc., American Greetings Corp., and Others
(includes corresponding Graph/Chart) III-5

Table 67: US Market for Everyday Greeting Cards (2005):
Percentage Share Breakdown of Card-Sending by Occasions -
Birthday, Anniversary, Get Well Soon, Friends, Sympathy
and Others (includes corresponding Graph/Chart) III-6

Table 68: US Market for Seasonal Greeting Cards (2005):
Percentage Share Breakdown of Card Sending by Holidays -
Christmas, Valentine, Mother's Day, Easter, Father's Day
and Others (includes corresponding Graph/Chart) III-6

Table 69: Leading Players in Mother's Day Greeting Cards
Market in the US (2006): Percentage Share Breakdown of
Value Sales for Hallmark Inc., American Greetings Corp.,
MeadWestvaco Corporation and Others (includes
corresponding Graph/Chart) III-6

Table 70: US Greeting Cards Market in 2004: Percentage
Breakdown of Sales by Distribution Outlet for Card & Gift
Stores, Mass-Market Retailers, Chain Drug Stores, Food
Discount Party Stores, Dollar Stores and Others - A
Recent Past Review (includes corresponding Graph/Chart) III-7
Writing/Marking Instruments III-7
Key Statistics: III-7
Table 71: US Market for Writing Instruments (2006):
Percentage Share Breakdown of Unit Shipments by Product
Group- Pen Products, Pencil Products, Marker and
Highlighter Products and Correction Products (includes
corresponding Graph/Chart) III-7

Table 72: US Market for Pen Products (2006): Percentage
Share Breakdown of Unit Shipments by Product Type - Ball
Point (Retractable), Ball Point (Stick), Gel Ink, Roller
Ball, Porous Point and Fountain (includes corresponding
Graph/Chart) III-8

Table 73: US Market for Pencils (2006): Percentage Share
Breakdown of Unit Shipments by Product Type -Wood Encased
Pencil, Mechanical Pencil and Colored (includes
corresponding Graph/Chart) III-8

Table 74: US Market for Marker & Highlighter Products
(2006): Percentage Share Breakdown of Unit and Value
Shipments by Product Type - Highlighters, Permanent and