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Gardening in the Netherlands

  • July 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Gardening is an important activity in the Netherlands and Dutch consumers consider a garden space as an extension to their home. Garden sizes in the Netherlands are small compared to gardens in other European countries. Houses are built closer to one another with semi-detached houses and apartments the most popular type of accommodation. Semi-detached houses normally have a front and a back garden, whilst apartments may have a back garden and frequently a balcony area. According to CBS...

Euromonitor International's Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in the Netherlands
GARDENING IN THE NETHERLANDS
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2009-2014
Table 2 Sales of Gardening by Category: % Value Growth 2009-2014
Table 3 Sales of Horticulture by Type: % Value 2012-2014
Table 4 NBO Company Shares of Gardening: % Value 2010-2014
Table 5 LBN Brand Shares of Gardening: % Value 2011-2014
Table 6 Distribution of Gardening by Format: % Value 2009-2014
Table 7 Forecast Sales of Gardening by Category: Value 2014-2019
Table 8 Forecast Sales of Gardening by Category: % Value Growth 2014-2019
Executive Summary
Cautious Economic Recovery Spurs Consumer Spending
Private Label and Ikea Maintain Value Growth
Store-based Retailing Remains the Favoured Shopping Channel
Home and Garden Set To Stabilise Over the Forecast Period
Key Trends and Developments
Fragile Recovery in Dutch Economy Spurs Consumer Spending in Home and Garden
Urbanisation and Growth in Single Households Alters Demand for Home and Garden Products
Hybrid Consumers Boost Private Label
Digitalisation Transforms Home and Garden Retail Concepts
Market Data
Table 9 Sales of Home and Garden by Category: Value 2009-2014
Table 10 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 12 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 13 Distribution of Home and Garden by Format: % Value 2009-2014
Table 14 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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