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Jeans in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Although apparel in general registered a marginal current value decline in 2016, jeans put in a positive performance. This can be attributed to the fact that jeans remained a staple wardrobe item for most Austrians. Jeans are even matched with formal wear such as tailored jackets for formal occasions. Although jeans have been on the fashion scene for a very long time, they have not lost their appeal thanks to trendy designs from the leading fashion companies.

Euromonitor International’s Jeans in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Austria
JEANS IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2011-2016
Table 2 Sales of Jeans: Value 2011-2016
Table 3 Sales of Jeans: % Volume Growth 2011-2016
Table 4 Sales of Jeans: % Value Growth 2011-2016
Table 5 Sales of Men's Jeans: Volume 2011-2016
Table 6 Sales of Men's Jeans: Value 2011-2016
Table 7 Sales of Men's Jeans: % Volume Growth 2011-2016
Table 8 Sales of Men's Jeans: % Value Growth 2011-2016
Table 9 Sales of Women's Jeans: Volume 2011-2016
Table 10 Sales of Women's Jeans: Value 2011-2016
Table 11 Sales of Women's Jeans: % Volume Growth 2011-2016
Table 12 Sales of Women's Jeans: % Value Growth 2011-2016
Table 13 NBO Company Shares of Jeans: % Value 2012-2016
Table 14 LBN Brand Shares of Jeans: % Value 2013-2016
Table 15 Forecast Sales of Jeans: Volume 2016-2021
Table 16 Forecast Sales of Jeans: Value 2016-2021
Table 17 Forecast Sales of Jeans: % Volume Growth 2016-2021
Table 18 Forecast Sales of Jeans: % Value Growth 2016-2021
Table 19 Forecast Sales of Men's Jeans: Volume 2016-2021
Table 20 Forecast Sales of Men's Jeans: Value 2016-2021
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2016-2021
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2016-2021
Table 23 Forecast Sales of Women's Jeans: Volume 2016-2021
Table 24 Forecast Sales of Women's Jeans: Value 2016-2021
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2016-2021
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2016-2021
Hennes and Mauritz (handm) Gesmbh in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 1 Hennes and Mauritz (HandM) GesmbH: Key Facts
Retail Operations
Summary 2 Hennes and Mauritz (HandM) GesmbH: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 Hennes and Mauritz (HandM) GesmbH: Competitive Position 2016
Executive Summary
Apparel and Footwear Registers A Marginal Decline in 2016
Changing Weather Patterns Impact Demand
Apparel and Footwear Remains Fragmented
Internet Retailing Registers Solid Growth
Apparel and Footwear Set To Post A Moderate Performance Over the Forecast Period
Key Trends and Developments
Fast Fashion Retailers and Discounters the Best Performers
Consumer Confidence Weakens Due To Economic Difficulties
Technological Advancements Impact Buying Behaviour
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 28 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 33 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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