Keywords : Green Marketing, Green Packaging, Marketing, Green marketing Initiative, Biodegradable, Bioplastic, secondary research
This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc.,...
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This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
Global Marketing Industry
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
Green Marketing: A Buoyant Market II-1
Recession and Green Marketing II-2
Growth Drivers II-2
Challenges & Issues with Green Marketing Initiatives II-3
Credibility of Environmental Claims II-3
Consumer Perceptions - Not Always Right II-3
Future Relevance of Present Environmental Decisions:
A Persistent Issue II-4
Bowing Down to Competitive Pressures II-4
Pressure of Cost Reduction and Profit Enhancement II-4
Development of Standards II-4
Over-Ambitious Presumptions II-4
2. MARKET DYNAMICS II-5
The Role of Environmental Labels II-5
Internet - The Medium for Information Dispersal II-5
Investment Initiatives of Green Companies II-6
Government Funding for Green Initiatives II-6
Green Packaging for Food and Beverage Market II-6
Green Packaging - The Role of Bioplastics II-6
Bioplastics - Are They Truly Biodegradable? II-7
Grappling with Ethical Challenges II-7
Sustainability in Beauty Packaging Market II-8
Green Trends in Buildings II-8
Green Marketing & Children’s Wear Industry II-8
Energy Conservation in ICT Sector II-8
Household Cleaning Products II-9
Green Marketing in Apparel Industry II-9
High Cost Hampers Sales II-10
Focus on Waste Reduction II-10
Significant Influence of Regulations and Standards II-10
3. PRODUCT OVERVIEW II-11
Green Marketing - An Introduction II-11
Social, Retail, Environmental Aspects of Green Marketing II-11
The Need for Green Marketing II-12
Historic Review II-12
‘Green’ Products II-13
Green Initiatives of Select Companies II-13
Life Cycle Analysis: Determining Product’s Greenness II-14
How is Green Marketing Different from Other Advertising Forms? II-14
The Four Ps of Green Marketing II-15
Businesses & Green Marketing Initiatives II-16
Regulatory Pressure II-17
Regulatory Specifications in Select Countries II-18
Social Responsibility II-18
Cost/Profit Factors II-18
Competitive Pressures II-18
Green Consumer II-19
Levels of Green Marketing II-19
Transformative Green Marketing II-19
Normative Green Marketing II-20
Strategic and Operative Green Marketing II-20
Eco-Sponsoring and Eco-Labeling II-21
4. PRODUCT INTRODUCTIONS/INNOVATIONS II-22
Whirlpool Unveils Duet II-22
Whirlpool Unveils ‘Green Generation’ Range of Resource-Saving
Appliances II-22
Kimberly-Clark Unveils Scott Naturals Smart Flush Bags II-22
Green Irene Unveils Enzyme Cleaners II-23
SAPOS Unveils Natural Cleaners and Green Cleaning Products II-23
Newell Rubbermaid Introduces Paper Mate Biodegradable II-23
Unilever Unveils Sustainable Living Plan II-24
Sunchips Rolls Out First-Ever Fully Compostable Chip Bag II-24
Great Atlantic & Pacific Tea Unveils Green Way II-24
Seayu Enterprises Unveils Clean+Green II-24
Martha Stewart Enters into Agreement with Hain Celestial II-25
Clorox Unveils Green Wipes II-25
iGo Unveils Green Laptop Charger II-25
Betagro Introduces Kooling Max II-25
GRIP Promotions Introduces Green Alternative for Unattractive
Appliances II-26
Clorox Introduces Range of Natural Cleaning Products II-26
Marcal Paper Mills Unveils Marcal Small Steps II-26
5. RECENT INDUSTRY ACTIVITY II-27
Siegwerk Takes Over Environmental Inks II-27
ULC Standards Takes Over TerraChoice II-27
P&G Unveils Green Marketing Efforts II-28
Newell Rubbermaid Brands Enters into Partnership with TerraCycle™ II-28
Cereplast Collaborates with Oculus3D II-28
HGTV Enters into Partnership with Serta II-29
Duane Reade Announces EcoClub Customer Reward Program II-29
GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms II-29
Ethicalsuperstore.com Merges with Natural Collection II-30
Ethos Environmental Collaborates with Thrive Worldwide II-30
Frito-Lay North America Partners with TerraCycle II-30
Cryobanks International Undertakes Paperless Marketing Initiative II-31
Homeland Integrated Security Systems Promotes Cyber Tracker II-31
Invicta Group and United Fuel Savers Ink Marketing Agreement II-31
6. FOCUS ON SELECT GLOBAL PLAYERS II-32
Canon, Inc. (Japan) II-32
Cereplast, Inc. (US) II-32
Del Monte Foods (US) II-32
Fairmont Hotels & Resorts, Inc. (Canada) II-33
Frito-Lay North America, Inc. (US) II-33
General Electric Company (US) II-34
General Motors Company (US) II-34
Herman Miller, Inc. (US) II-34
Mary Kay, Inc. (US) II-35
Nike, Inc. (US) II-35
The Clorox Company (US) II-36
The Procter & Gamble Company (US) II-36
Toyota Motor Corporation (US) II-37
Unilever N.V (The Netherlands) II-37
Wal-Mart Stores, Inc. (US) II-38
7. GLOBAL MARKET PERSPECTIVE II-39
Table 1: World Recent Past, Current and Future Analysis for
Green Marketing by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-39
Table 2: World Historic Review for Green Marketing by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Billion for Years
2003 through 2008 (includes corresponding Graph/Chart) II-40
Table 3: World 15-Year Perspective for Green Marketing by
Geographic Region - Percentage Breakdown of Annual Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-41
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Trend Towards Green Products and Services III-1
Eco-Awareness Drives Green Marketing III-1
Recession Fails to Ebb Green Marketing Growth III-2
Impact of Recession on Recyclables III-3
Impact of Eco-labels on Consumer Purchasing Pattern III-3
Green Marketing Defies Market Norms III-4
Table 4: Number of New Sustainable Product Launches
(2004-2008) (includes corresponding Graph/Chart) III-4
FTC GreenGuides for Green Marketing Claims III-4
Environmental Claims Requiring Substantiation as per FTC’s
GreenGuides III-5
Proposed Updates Related to Green Marketing Claims in the
GreenGuides III-6
Clarity in Claims III-7
Targeting Specific Consumer Segments III-7
Challenges Facing Green Marketing III-7
Lack of Unified Definition III-7
Falsified Claims III-7
High Cost III-8
Limited Recall Value III-8
Internet: An Effective Medium for Promoting Green Marketing III-8
Overview of Select Green Sectors III-9
Green Buildings III-9
Table 5: Resource Consumption and Emissions of Buildings
as % of Total Emissions and Resources in the US III-9
Benefits of Green Buildings III-10
Demand for Green Building Materials to Exhibit Continuous
Growth III-10
Certification and Standards for Green Marketing III-11
Green Household Products III-11
Green Vehicles III-12
Green Packaging III-12
Recycled Content Packaging & Biodegradable Plastic - High
Growth Prospects III-13
Bottled Water: Facing Environmentalists’ Disapproval III-13
Green Foods III-13
Organic Food Products Marketing - Affected by Recession III-14
Pet Products III-14
Apparel III-14
Green Marketing in Garment Industry III-14
Green Power III-15
Green Power Marketing III-15
B.Market Analytics III-17
Table 6: US Recent Past, Current and Future Analysis for
Green Marketing Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-17
Table 7: US Historic Review for Green Marketing Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) III-18
2. CANADA III-19
Market Analysis III-19
Table 8: Canadian Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-20
Table 9: Canadian Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-21
3. JAPAN III-22
Market Analytics III-22
Table 10: Japanese Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-22
Table 11: Japanese Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-23
4. EUROPE III-24
A.Market Analysis III-24
European Efforts in Green Marketing III-24
Consumer Skepticism - A Major Challenge III-24
Green Investments on the Rise III-24
Green Buildings III-25
Germany III-25
United Kingdom III-25
Green Marketing in the Times of Recession III-25
B.Market Analytics III-26
Table 12: European Recent Past, Current and Future Analysis
for Green Marketing by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-26
Table 13: European Historic Review for Green Marketing by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) III-27
Table 14: European 15-Year Perspective for Green Marketing
by Geographic Region - Percentage Breakdown of Annual
Revenues for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-28
5. ASIA-PACIFIC III-29
A.Market Analysis III-29
Australia III-29
Green Trend in IT III-29
India III-29
B.Market Analytics III-30
Table 15: Asia-Pacific Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-30
Table 16: Asia-Pacific Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-31
6. LATIN AMERICA III-32
Market Analytics III-32
Table 17: Latin American Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-32
Table 18: Latin American Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-33
7. REST OF WORLD III-34
A.Market Analysis III-34
South Africa III-34
B.Market Analytics III-35
Table 19: Rest of World Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-35
Table 20: Rest of World Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-36
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 308 (including Divisions/Subsidiaries - 325)
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Region/Country Players
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The United States 230
Canada 13
Japan 7
Europe 42
France 3
Germany 10
The United Kingdom 12
Italy 1
Rest of Europe 16
Asia-Pacific (Excluding Japan) 30
Latin America 3
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