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Morocco Food and Drink Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 55 pages

Includes 3 FREE quarterly updates

BMI View: Morocco's food and drink market will suffer from the collapse of the country's agriculturalproduction in 2016, which will weigh on employment and household incomes, especially in rural areas. Wehold a more positive medium-term outlook as Morocco's food and drink industry is still relativelyunderdeveloped and offers many opportunities for expansion.

Key Trends & Industry Developments

- The collapse in agricultural production due to the latest drought will have a negative impact onemployment and household income in rural areas. Low inflation and the uptick in remittances will notcompensate for the fall in purchasing power.

- Processed and packaged foods will continue to see rapidly increasing popularity.

- Recent tax hikes on alcohol and the removal of alcoholic drinks from Marjane supermarketswill continue to restrict sales.

- The ongoing shift from traditional open-air food markets to an organised mass grocery retail system inMorocco will drive strong market growth over the next five years.

Table Of Contents

Morocco Food and Drink Report Q3 2016
BMI Industry View 7
Key Trends and Industry Developments 7
SWOT 8
Food and Drink 8
Industry Forecast 10
Consumer Outlook 10
Latest Updates 10
Structural Trends 10
Food 12
Latest Updates 12
Structural Trends 12
Table: Food Sales (Morocco 2013-2020) 13
Drink 15
Latest Updates 15
Structural Trends 16
Table: Total Alcoholic Drinks Spending And Consumption (Morocco 2013-2020) 17
Table: Non-Alcoholic Drinks Sales 20
Table: Non-Alcoholic Drinks Sales (Morocco 2013-2020) 20
Mass Grocery Retail 21
Latest Updates 21
Structural Trends 21
Industry Risk Reward Index 22
Middle East And North Africa - Risk/Reward Index 22
Table: Middle East and North Africa - Food and Drink Risk/Reward Index, Q316 25
Morroco - Risk/Reward Index 28
Market Overview 29
Mass Grocery Retail 29
Recent Developments 29
Market Drivers and Trends 29
Drink 30
Recent Developments 30
Market Drivers and Trends 31
Food 34
Recent Developments 34
Market Drivers and Trends 34
Competitive Landscape 37
Table: Key Players In North Africa's Food and Drink Sector 37
Table: Key Players In North Africa's Mass Grocery Retail Sector 39
Company Profile 40
Aiguebelle Compagnie Cherifienne de Chocolaterie 40
Centrale Danone 41
Maghreb Industries 42
Demographic Forecast 44
Demographic Outlook 44
Table: Population Headline Indicators (Morocco 1990-2025) 45
Table: Key Population Ratios (Morocco 1990-2025) 45
Table: Urban/Rural Population and Life Expectancy (Morocco 1990-2025) 46
Table: Population By Age Group (Morocco 1990-2025) 46
Table: Population By Age Group % (Morocco 1990-2025) 47
Glossary 49
Food and Drink 49
Mass Grocery Retail 49
Methodology 51
Industry Forecast Methodology 51
Sector-Specific Methodology 52
Sources 52
Risk/Reward Index Methodology 53
Table: Food and Drink Risk/Reward Index Indicators 54
Table: Weighting 55

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