China PMP Industry & Market Report, 2007-2008

China PMP Industry & Market Report, 2007-2008

The PMP market has started approaching saturation in many advanced countries. PMP sales rely more and more on their own upgrading and updating. So, iSuppli forecasts that the compound average growth rate of PMP shipment will be only 4.3 percent in the coming several years, which is a plunge, compared to 96.1 percent recorded in the period 2002-2007.

The influx of a large number of manufacturers and especially a buildup in domestic chip producers have enabled PMP manufacturers to launch low-cost products successively, which has lead to a sharp fall in PMP prices and a remarkable increase in PMP sales. In 2007, China PMP market sales were about 2.99 million units, of which, 2.38 million units were for the sales of flash memory, amounting to 79.5 percent.

In 2007, China PMP market was highlighted doubtlessly by the increase of chips supporting RMVB format and related products. In the first half of 2007, the launch of ADI Blackfin BP533 decoder chip opened up new prospects for RMVB video player. Later on Ingenic and Rock Chips also rolled out their chips of supporting RMVB format - Jz4740 and RK27XX. Other chip manufacturers are eager to launch their chips supporting RMVB as well.

Aigo and Newman, the two domestic big PMP brands, have actively launched products supporting RM and RMVB formats. Aigo has upgraded the function of supporting RMVB and RM formats to a product concept, MP5, to highlight its marketing characteristics, while Newman said that all of its products in 2008 will support RM and RMVB formats.

Firstly, the report makes an analysis and forecast of PMP markets (shipment and prices) both at home and abroad. Secondly, the report also forecasts the development trends of PMP products in the future based on the survey of PMP configuration changes in the market and analysis of new products launched by main PMP manufacturers. Finally, the report makes a study on the overall situation of China PMP industry, including 25 design companies and 40 PMP terminal manufacturers.

1. Overview of PMP
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Composition of PMP Industry Chain

2. PMP Market Status and Development Trend
2.1 Global PMP Market Status and Forecast
2.2 China PMP Market Status and Forecast
2.2.1 Sales Trend of China PMP Market
2.2.2 Average Price Trend of China PMP Market

3. Development Trend of PMP Products
3.1 Configuration Change of China PMP Products in 2007
3.1.1 Changes of Display Sizes
3.1.2 Changes of Memory Medium and Capacity
3.2 Development Trend of PMP Product Functions
3.2.1 Mass Production of PMP Supporting DMB
3.2.2 Chips Supporting RM/RMVB Formats to Be Standard Configuration of PMP
3.2.3 PMP Product Trend - Wireless and Touch Panel
3.2.4 PMP Function Trend - Diversification

4. Analysis of PMP Core Chip
4.1 Major PMP Chips
4.2 Suppliers of PMP Core Chips
4.2.1 Sigma Designs
4.2.1.1 Company Profile
4.2.1.2 EM851x Solution
4.2.1.3 EM8610L
4.2.1.4 EM8620L
4.2.2 TI
4.2.2.1 Company Profile
4.2.2.2 TMS320DM270
4.2.2.3 DM275
4.2.2.4 TMS320DM320
4.2.2.5 TMS320DM342
4.2.2.6 OMAP2420
4.2.3 Marvell
4.2.3.1 Intel Sold its Xscale to Marvell
4.2.3.2 PXA25X
4.2.3.3 PXA27X
4.2.3.4 PXA3XX
4.2.4 RMI
4.2.4.1 Company Profile
4.2.4.2 Alchemy Au1200
4.2.4.3 Alchemy™ DBAu1200™ Development Board
4.2.5 Freescale
4.2.5.1 Company Profile
4.2.5.2 i.MX Series Application Processor
4.2.5.3 i.MXL
4.2.5.4 i.MX1
4.2.5.5 i.MX21
4.2.5.6 i.MX31
4.2.5.7 Freescale Acquired SigmaTel with USD110 Million
4.2.6 NXP (Formerly Philips Semiconductor)
4.2.6.1 Company Profile
4.2.6.2 Nexperia Multimedia Processor
4.2.6.3 PNX1300
4.2.6.4 PNX1500
4.2.6.5 PNX1700
4.2.6.6 PNX0190
4.2.6.7 NXP Acquired BlueStreak Microcontroller Product Line of Sharp
4.2.7 ADI
4.2.7.1 Company Profile
4.2.7.2 BlackFin Series
4.2.8 MagicEyes
4.2.8.1 Company Profile
4.2.8.2 MMSP2 Products
4.2.8.3 MagicEyes Entered China Market through MMSP2+
4.2.9 Samsung
4.2.9.1 Company Profile
4.2.9.2 S3C2440A Products
4.2.10 Atmel
4.2.10.1 Company Profile
4.2.10.2 AT76C120 Products
4.2.11 Fujitsu
4.2.11.1 Company Profile
4.2.11.2 The FR-V Series
4.2.12 SigmaTel
4.2.12.1 Company Profile
4.2.12.2 STM36XX
4.2.12.3 STM37XX
4.2.13 Sunplus
4.2.13.1 Company Profile
4.2.13.2 SPCA536 Products
4.2.13.3 SPCA5050 Products
4.2.14 Anyka Microelectronics
4.2.14.1 Company Profile and Technological Strength
4.2.14.2 AK322XM Product Analysis
4.2.15 Shanghai Jade Tech
4.2.15.1 Company Profile and Technological Strength
4.2.15.2 Business Operation
4.2.15.3 Z228 Products
4.2.15.4 X900 Products
4.2.15.5 A100 Products
4.2.16 Vivace Semiconductor
4.2.16.1 Company Profile
4.2.16.2 Strategic Alliance with Huaqi (aigo)
4.2.16.3 VSP200
4.2.17 Actions
4.2.17.1 Company Profile and Technological Strength
4.2.17.2 PMP Chip Product Strategy of Actions
4.2.18 Rockchips Electronics
4.2.18.1 Company Profile
4.2.18.2 Product Development and Industry Chain Cooperation
4.2.18.3 RK26XX
4.2.18.4 RK27XX
4.2.19 Ingenic Semiconductor
4.2.19.1 Company Profile
4.2.19.2 Jz4740

5. PMP Design Companies
5.1 Analysis on China PMP Design Industry
5.1.1 Characteristics of China PMP Design Companies
5.1.2 Problems with China PMP Design Companies
5.2 PMP Design Companies
5.2.1 Ingenient
5.2.1.1 Company Profile
5.2.1.2 PMP Solutions
5.2.2 B&ST (Shenzhen Bestspring Technology Co., Ltd)
5.2.2.1 Company Profile
5.2.2.2 PMP Products
5.2.3 SEUIC
5.2.3.1 Company Profile and Technological Strength
5.2.3.2 PMP Design Solution
5.2.4 SSTvision
5.2.4.1 Company Profile
5.2.4.2 PMP Design
5.2.5 Hangzhou Microunit Technology
5.2.5.1 Company Profile
5.2.5.2 PMP Design
5.2.6 Shenzhen Hivision Tech
5.2.6.1 Company Profile
5.2.6.2 PMP Design
5.2.6.3 AMD Platform Based PMP Solutions
5.2.6.4 Sigma Design Platform Based PMP Solutions
5.2.7 Shanghai Shangguo Electronics (UQSS)
5.2.7.1 Company Profile
5.2.7.2 PMP Design
5.2.8 ACCESS
5.2.8.1 Company Profile
5.2.8.2 PMP Design
5.2.9 Shanghai Wellcom IT
5.2.9.1 Company Profile
5.2.9.2 Product Introduction
5.2.10 Shanghai TenHz Software Co., Ltd
5.2.10.1 Company Profile
5.2.10.2 PMP Design
5.2.11 BAIDT (Best Asia International Digital Technology Ltd)
5.2.11.1 Company Profile
5.2.11.2 PMP Solutions
5.2.12 Shanghai Suntimes
5.2.12.1 Company Profile
5.2.12.2 Product Introduction
5.2.13 Argotech (Beijing)
5.2.13.1 Company Profile
5.2.13.2 PMP Design
5.2.14 Shenzhen LGUI
5.2.14.1 Company Profile
5.2.14.2 PMP Solutions
5.2.15 Shenzhen Aluka Electronic Co. Ltd
5.2.15.1 Company Profile
5.2.16 Shenzhen Zhongheng Xingye Technology Research Co., Ltd
5.2.16.1 Company Profile
5.2.16.2 PMP Products
5.2.17 WPI (World Peace Industrial Group, agent)
5.2.17.1 Company Profile and Technological Strength
5.2.17.2 PMP Solutions
5.2.18 Asiacom Technology (HK) Ltd (agent)
5.2.18.1 Company Profile
5.2.18.2 PMP Solutions
5.2.19 Arrow Electronics (Component Distributor, IDH Solution Provider)
5.2.19.1 Company Profile
5.2.19.2 PMP Solution
5.2.20 Jetronic Technology Limited (Component Distributor, Solution Provider)
5.2.21 Polar Star International (Agent) (Fuzhou Createvision Technology Co., Ltd)
5.2.21.1 Company Profile
5.2.22 Eflagtech (Beijing Eflag Technology Co., Ltd)
5.2.22.1 Company Profile
5.2.22.2 Product Introduction
5.2.23 Spansion, Hyctron and ARCA
5.2.23.1 Company Profile
5.2.23.2 Cooperatively Launch MP3/MP4 Solutions
5.2.24 Chinachip Technology
5.2.25 Forise Electronic

6. PMP Terminal Manufacturers
6.1 PMP Industry in Mainland China
6.1.1 Market Overview
6.1.2 Brand Distribution
6.1.3 Distribution of Price Range
6.2 PMP Terminal Manufacturers
6.2.1 ARCHOS
6.2.1 Beijing Huaqi Information Digital Technology Co., Ltd
6.2.3 Beijing Newman Ideal Digital Technology Co., Ltd
6.2.4 MSI
6.2.5 Samsung
6.2.6 IRIVER
6.2.7 HMCS
6.2.8 Changhong ZARVA Digital Technology Co., Ltd
6.2.9 Shenzhen Tsinghua TongFang Co., Ltd
6.2.10 Jiangsu Shinco Electronics Group Co., Ltd
6.2.11 Hisense Group
6.2.12 TCL
6.2.13 Haier Group
6.2.14 Axisoft&saintech
6.2.15 PQI (Power Quotient International)
6.2.16 Founder Technology Group Co., Ltd
6.2.17 Jingwah Digital
6.2.18 Mapower Electronics Co., Ltd
6.2.19 DMTECH
6.2.20 Beijing PAN OCEAN
6.2.21 DELUX
6.2.22 Maxian
6.2.23 SICONG Group
6.2.24 Aneca Digital
6.2.25 Travelstar
6.2.26 Dongguan Init Technology
6.2.27 ANN Digital Audio Laboratory Ltd
6.2.28 Beijing Bless Digi & Tech Co., Ltd.
6.2.29 Shenzhen Mele Digital Technology Ltd
6.2.30 SMARTDISK
6.2.31 Unibit
6.2.32 MobiNote Technology
6.2.33 Shenzhen Zhongheng Xingye Technology Research Co., Ltd.
6.2.34 RAmos Digital Technology
6.2.35 Shenzhen Eastbell Technology Co., Ltd
6.2.36 Shanghai K&C Digital
6.2.37 Epson
6.2.38 Shenzhen BEALL Electronic Industrial Co., Ltd
6.2.39 Aomg
6.2.40 Shenzhen DeGen Electronics Co., Ltd.
6.2.41 Shenzhen Owin Technology Co., Ltd
6.2.42 IPED Digital Technology Co., Ltd
6.2.43 Dongguan Gemei Electronic Technology Co., Ltd
6.2.44 Shenzhen Grand Horizon International Ltd




PMP Industrial Chain
Global PMP Shipment, 2006-2012
PMP sales in China Market, 2004-2010
Average Price Trend of PMP Products in China, 2004-2010
Display Sizes of Different PMP Product Models in China Market by Dec 2006
Display Sizes of Different PMP Product Models in China Market by Dec 2007
Memory Capacity of Different PMP Product Models in China Market by Dec 2006
Memory Capacity of Different PMP Product Models in China Market by Dec 2007
Comparison of Mobile Application of Multimedia Contents
Diversification Trends of PMP Functions
Framework of Sigma Designs EM8510 Processor
Solution of PMP8510
Solution of PMP8510DP
Design Framework of EM8610L Processor
Design Framework of EM8620L
Solution of PMP8620L
Solution of PMP8622L
Revenue of Sigma Designs by Product, 2007-2008
TI IMS320DM270 Function Framework
Framework of TI IMS320DM320
System Structure of OMAP2410 and OMAP2420 of TI
System Framework of PMP Solution of TI
Function Framework of Intel PXA255
Application Block of Intel PXA27X Processor
Framework of PXA320
Design Framework of AMD Alchemy Au1200
Kernel/MAE Video Decompression of Au1200 Processor
Development Roadmap of Freescale i.MX Series
Function Framework of Freescale i.MX
Function Framework of Freescale i.MX1
Function Framework of Freescale i.MX21
Function Framework of Freescale i.MX31
Framework of Philips PNX1300
Framework of Philips PNX1500
Framework of Philips PNX1700
Image of PNX0190-based Media Box
PNX0190-based PMP Solution
Function Framework of ADI BF531
Function Framework of ADI BF533
Function Framework of ADI BF561
Bladkfin Processor- Based PMP Solution of ADI
System Framework of MagicEyes MMSP2
MSP2 Processor-based G2 PMP Solution of MagicEyes
MSP2 Processor-based G2 PMP Demonstration Board of MagicEyes
System Framework of MagicEyes MMSP2+
MSP2+ Processor based GPS+PMP+DMB Solution of MagicEyes
Framework of Samsung S3C2440A
Framework of Samsung S3C2440A-based PMP Design Solution
Framework of Atmel AT76C120
FR-V Series Chips
Development Roadmap of FR-V Processor
FR-V-based PMP/PMC Solutions
Core Framework of FR400
MB93405 of the FR400 Series
Core Framework of FR450
Framework of FR450 MB93461
Core Framework of FR550
Framework of FR550 MB93555A
System Framework of SigmaTel STM3600
System Framework of SigmaTel STM37XX
Design Framework of Jade Microelectronics' Z228 Application Processor
Function Framework of Z228 Multimedia Processors
System Framework of Z228 Multimedia Processor-based PMP
LCD Hardware Design Framework of Z228 Processor-based PMP Reference Solution
Framework of Vivace Semiconductor VSP200
Sales Value of PMP Master Chip of Actions, 2003-2006
Upstream and Downstream Industry Chain of Actions products
Product Line of Actions
Function Framework of ATJ2085 of Actions
System Framework of ATJ2097 of Actions
Function Framework of ATJ2135 System of Actions
Framework of RK26xx of Rock Chips
Function Framework of Jz4740
TI DM2X & DM3X-based Multimedia Hardware Reference Design of Ingenient
MP4900-BRD-DM320-20: DM320-based PMP Hardware Solution of Ingenient
Sample of MP4900-BRD-DM320-20
Systemic Framework of SEUIC PMC Solution
Systemic Framework of Hivision's AU1200-based PMP
Systemic Framework of Hivision's Sigma Design EM8511s/ EM8561s-based PMP
Structure of iCAVA of Wellcom
THDP-AU1200: PMP Development Platform of Shanghai TenHz
Framework of Shanghai TenHz THDP-AU120
PMP Integral Solution of WPI Group
Freescale i.MX21-based PMP Solution of WPI Group
Interior Structure of WPI's Freescale i.MX2-based PMP Samples
Middleware and Tool of Strategic Third-Party Cooperative Partner of WPI
Asiacom PMP Solutions: Asiacom 200 (a) and Asiacom 300 (b)
Brand Share Ranking of PMP Products Owned by Actual Users
Price Range Distribution of PMP Products Purchased by Actual Users
Capacity Distribution Comparison of PMP Products Purchased by Actual Users