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IntelliNews - Polish IT Sector Report - May 2013

  • May 2013
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 16 pages

The IntelliNews Polish IT Sector Report offers an extensive summary of the Polish IT market, segmented into hardware, software, IT services and e-commerce. It includes a complete coverage of the latest developments, trends and corporate news, accompanied by thorough statistics and comments. This sector report is ideal to keep you abreast on recent company and industry news. Written by local professionals, it is a unique market and business intelligence analysis, tailored to save time by providing in-depth information, while helping you to make confident and informed business decisions.

The IT market value maintained positive annual performance across all major segments- hardware, software and services in 2012. The pace decelerated visibly compared to 2011, yet the Polish IT market remains one of the fastest growing in the CEE region and is expected to continue recording robust increase in the coming years.

EU-funded IT projects are expected to be the main driver for the market’s development this year, yet the demand coming from the enterprise sector (large companies and SMEs) also remains strong.
The cloud computing segment in particular is projected to be gaining popularity in 2013, as companies will continue seeking to cut IT spending and achieve higher flexibility and efficiency at the same time.

The e-commerce segment increased by nearly 23% y/y in 2012 and is forecasted to continue developing at accelerated pace in 2013, above the projected 16.1% y/y European average, according to market estimates. The share of e-commerce in the country’s total retail sales is expected to rise to over 4% this year, from 3.8% in 2012 and 3.1% in 2011. One of the most important trends on the internet retail market in Poland is consumers’ rising interest in m-commerce, alongside the growing popularity (and accessibility) of tablets and smartphones. Market players project growth of over 100% y/y on the segment in the coming years, yet despite impressive annual advance in 2011-2012, mobile devices currently account for a small share of the total traffic.

Table Of Contents

IntelliNews - Polish IT Sector Report - May 2013
Executive summary

Market overview
IT market value slows down growth in 2012
ICT business climate maintains steady m/m in May
Business IT spending to gradually increase in coming years
Sales of tablets boost in 2012
Number of IT companies continues rising in 2012

Hardware
Hardware market value nears EUR 3bn in 2012
AB to keep double-digit y/y growth in FY 2012/2013
ABC Data to focus on expansion abroad this year
Action projects 20% y/y revenue growth in 2013
Asbis to focus on improving profitability this year
Komputronik to extend own-brand portfolio, focusing on tablets
Tech Data reportedly mulls exiting Polish market

Software and Services
Software, IT services segments rise y/y in 2012
Cumulated sales revenues of top five IT service providers up 5.6% y/y in 2012- study
Asseco takes over peer ZETO Bydgoszcz, mulls further acquisitions in Poland, abroad
Software integrator Qumak Sekom to build data centre in Grodzisk Mazowiecki
Comarch eyes small-scale takeover in 2013, to open new data centres in Poland, abroad
Amazon.com acquires Polish voice recognition company Ivona Software
Sygnity hopes margin improvement in H1 2012/2013 fiscal year to be permanent trend

E-commerce
E-commerce segment maintains double-digit growth pace in 2012
M-commerce to continue gaining grounds in 2013
Group buying market remains highly concentrated
Allegro revamps services in bid to boost sales
Grupa Nokaut expects higher results y/y in Q1/2013
Czerwona Torebka group buys Merlin.pl for PLN 51.3mn



List of Tables

Table 1 Top 10 IT companies in Poland in 2011 (sales revenues, employment)
Table 2 Top 5 IT service providers by revenues in 2010-2012 (PLN thou, annual, consolidated)
Table 3 Asseco Poland- Selected financials in 2010-2013 (PLN thou, consolidated)
Table 4Comarch SA- Selected financials in 2010-2013 (PLN thou, consolidated
Table 5 Sygnity SA- Selected financials in 2010-2013 (PLN thou, consolidated)
Table 6 Most popular e-commerce websites in Poland by number of users
Table 7 Major e-commerce retailers by revenues in 2011 (PLN thou)



List of Figures

Figure 1 IT market segmentation in 2011-2012 (% in total)
Figure 2 IT market value in 2010-2017f (PLN bn, y/y)
Figure 3 Revenue generating sectors for IT companies in 2011 (% of total)
Figure 4 IT market for business in 2007-2012 (PLN bn, y/y)
Figure 5 Hardware market value in 2010-2017f (PLN bn, y/y)
Figure 6 Software market value in 2010-2017f (PLN bn, y/y)
Figure 7 IT services market value in 2010-2017f (PLN bn, y/y)
Figure 8 E-commerce market value in 2008-2013f (annual, PLN bn, y/y)
Figure 9 Number of online stores in 2006-2012 (annual)

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