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The IntelliNews Polish IT Sector Report offers an extensive summary of the Polish IT market, segmented into hardware, software, IT services and e-commerce. It includes a complete coverage of the latest developments, trends and corporate news, accompanied by thorough statistics and comments. This sector report is ideal to keep you abreast on recent company and industry news. Written by local professionals, it is a unique market and business intelligence analysis, tailored to save time by providing in-depth information, while helping you to make confident and informed business decisions.
The IT market value maintained positive annual performance across all major segments- hardware, software and services in 2012. The pace decelerated visibly compared to 2011, yet the Polish IT market remains one of the fastest growing in the CEE region and is expected to continue recording robust increase in the coming years.
EU-funded IT projects are expected to be the main driver for the market’s development this year, yet the demand coming from the enterprise sector (large companies and SMEs) also remains strong.
The cloud computing segment in particular is projected to be gaining popularity in 2013, as companies will continue seeking to cut IT spending and achieve higher flexibility and efficiency at the same time.
The e-commerce segment increased by nearly 23% y/y in 2012 and is forecasted to continue developing at accelerated pace in 2013, above the projected 16.1% y/y European average, according to market estimates. The share of e-commerce in the country’s total retail sales is expected to rise to over 4% this year, from 3.8% in 2012 and 3.1% in 2011. One of the most important trends on the internet retail market in Poland is consumers’ rising interest in m-commerce, alongside the growing popularity (and accessibility) of tablets and smartphones. Market players project growth of over 100% y/y on the segment in the coming years, yet despite impressive annual advance in 2011-2012, mobile devices currently account for a small share of the total traffic.
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