Grocery Retailing and Consumer Trends in Italy, 2011

• Publication date: June 2012
• Report size: 159 pages

Product Synopsis Grocery Retailing and Consumer Trends in Italy is the result of Canadean’s extensive online consumer survey and industry research program. The report is data-driven and provides a uniquely deep and rich array of data analysis on the Italy grocery market. The unique benefits of this integrated consumer survey and market data methodology mean that the report not only provides detailed value and volume data, but a...

Product Synopsis
Grocery Retailing and Consumer Trends in Italy is the result of Canadean’s extensive online consumer survey and industry research program. The report is data-driven and provides a uniquely deep and rich array of data analysis on the Italy grocery market. The unique benefits of this integrated consumer survey and market data methodology mean that the report not only provides detailed value and volume data, but also private label coverage and data on the key consumer trends affecting the market. NB: retailer data refers to off-trade drinks only, but total market, and drinks market, sizes include on-trade drinks sales.

Introduction and Landscape
Why was the report written?
Marketers in the Italian grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why.This report solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.

What are the key drivers behind recent market changes?
The effects of a weak global economy and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While country by country the effects have varied, no grocery retail market has been left totally untouched, creating a need to understand exactly who the end consumer audience is and what their main motivations are.

What makes this report unique and essential to read?
The report provides valuable, hard to get, consumer-survey based data (integrated with industry research) on the grocery market in Italy. It provides value and volume data for 146 product categories, Private Label penetration rates by category, and the value of the market directly influenced by Consumer Trends (which affects consumption choices).For two types of Private Label purchasers, trends affecting the reasons to purchase private labels are also shown. As the report focuses on end-consumers and not in-store shoppers, it provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.

Key Features and Benefits
The report profiles 146 product categories across Alcoholic Drinks, Beverages, Food, and Health & Beauty in Italy, with value and volume data.

Data highlights Private Label penetration rates in 146 categories tracked by the survey and drivers of consumption choices.

Leading total grocery retailer volume shares for all 146 categories.

The value of the total market each trend accounts for, showing the size of the prize for products able to hit specific consumer needs and desires. Strategically this helps to know what the main consumer trends are and therefore to update stocking policies accordingly.

Key Market Issues
The Alcoholic Drinks sector in the Italy is dominated by the top 4 retailers who hold more than 40% share. The market is fragmented with no retailer having more than 15% share.The Food markets have the highest level of consolidation among retailers, while the Make-up market has the lowest.

Private labels have a reasonably decent share in the total Food markets accounting for 10% of the volume share. Conversely, in the Alcoholic drinks markets branded products leave very little scope for private labels. Private labels are squeezing the weaker brands in the categories like fresh meat, fish & seafood, meal kits, popcorn and chilled noodles.

According to survey results, both Regular and Occasional Private label consumers quoted that the most important driving factor influencing their consumption patterns is 'Better Value for Money’. This implies that price is still the major factor driving sales of private labels.

Key Highlights
The total size of the Grocery Retail market in the Italy exceeded USD 260 billion in 2011, with the Food and Alcoholic drinks markets dominating.

Consumers in the 'Better Off’ wealth category contribute more than 40% share by value to retailers’ sales. An age-wise analysis reveals that Older Consumers have 37% share by value of total Grocery Retail sales.

The most important factor affecting Grocery Retail sales is 'Better Value for Money’, which influences more than 15% of the total sales.

Chilled Food Industry in Italy

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.4.3 End Consumers
1.4.4 Volume Units and Aggregations
1.4.5 Exchange Rates
1.4.6 Population Profiles (for interpretation of tables and charts)
2 CPG Retail Sales Analysis
2.1 Overview
2.1.1 Total CPG Value Sales by Market
2.2 Value Analysis
2.2.1 Alcoholic Drinks
2.2.2 Beverages
2.2.3 Food
2.2.4 Health & Beauty
2.3 Volume Analysis
2.3.1 Alcoholic Drinks
2.3.2 Beverages
2.3.3 Food
2.3.4 Health & Beauty
3 Brand vs. Private Label Dynamics in CPG Retailing
3.1 Brand vs. Private Label Volume Share Analysis
3.1.1 Total Volumes for Alcoholic Drinks
3.1.2 Total Volumes for Food
3.2 Drivers of Brand & Private Label Choices
3.2.1 Regular and Occasional Private Label Consumers - Trends Driving Consumption Choices
3.2.2 Regular Private Label Consumers - Trends Driving Consumption Choices by Sector
3.2.3 Overall Regular Private Label Consumer Profiles
3.2.4 Regular Private Label Consumer Profiles for Alcoholic Drinks
3.2.5 Regular Private Label Consumer Profiles for Beverages
3.2.6 Regular Private Label Consumer Profiles for Food
3.2.7 Regular Private Label Consumer Profiles for Health & Beauty
3.3 Brand vs Private Label Volume Share by Category
3.3.1 Alcoholic Drinks
3.3.2 Beverages
3.3.3 Food
3.3.4 Health & Beauty
4 Retailer Share
4.1 Retailer Volume Share by Market
4.1.1 Total Volumes for Alcoholic Drinks, Top Alcoholic Drinks Retailers, 2011
4.1.2 Total Volumes for Food, Top Food Retailers, 2011
4.2 Leading Retailers Volume Share by Category
4.2.1 Alcoholic Drinks
4.2.2 Beverages
4.2.3 Food
4.2.4 Health & Beauty
5 The Impact Of Consumer Trends in Grocery Markets
5.1 Grocery Consumer Analysis: Share by Target Group
5.1.1 Value Share by Age
5.1.2 Value Share by Gender
5.1.3 Value Share by Urban and Rural Dwellers
5.1.4 Value Share by Education Level
5.1.5 Value Share by Wealth Group
5.1.6 Value Share by Busy Lives
5.2 Grocery Market Value & Behavioral Trends
5.2.1 Impact of Behavioral Trends in Grocery
5.2.2 Impact of Behavioral Trends in Alcoholic Drinks
5.2.3 Impact of Behavioral Trends in Beverages
5.2.4 Impact of Behavioral Trends in Food
5.2.5 Impact of Behavioral Trends in Health & Beauty
6 Appendix
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Food Volume Units
Table 2: Alcoholic Drinks Volume Units
Table 3: Non-Alcoholic Drinks Volume Units
Table 4: Personal Care Volume Units
Table 5: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 6: Italy Survey Respondent Profile (weighted), 2011
Table 7: Italy: Consumer Packaged Goods Market Value (Euro million), 2011
Table 8: Italy: Consumer Packaged Goods Market Value (US$ million), 2011
Table 9: Italy: Beer, Cider & Pre-mixed Spirits Market Value (Euro million), 2011
Table 10: Italy: Beer, Cider & Pre-mixed Spirits Market Value (US$ million), 2011
Table 11: Italy: Spirits Market Value (Euro million), 2011
Table 12: Italy: Spirits Market Value (US$ million), 2011
Table 13: Italy: Wine Market Value (Euro million), 2011
Table 14: Italy: Wine Market Value (US$ million), 2011
Table 15: Italy: Hot Drinks Market Value (Euro million), 2011
Table 16: Italy: Hot Drinks Market Value (US$ million), 2011
Table 17: Italy: Soft Drinks Market Value (Euro million), 2011
Table 18: Italy: Soft Drinks Market Value (US$ million), 2011
Table 19: Italy: Bakery & Cereals Market Value (Euro million), 2011
Table 20: Italy: Bakery & Cereals Market Value (US$ million), 2011
Table 21: Italy: Chilled & Deli Foods Market Value (Euro million), 2011
Table 22: Italy: Chilled & Deli Foods Market Value (US$ million), 2011
Table 23: Italy: Confectionery Market Value (Euro million), 2011
Table 24: Italy: Confectionery Market Value (US$ million), 2011
Table 25: Italy: Dairy Market Value (Euro million), 2011
Table 26: Italy: Dairy Market Value (US$ million), 2011
Table 27: Italy: Fish & Seafood Market Value (Euro million), 2011
Table 28: Italy: Fish & Seafood Market Value (US$ million), 2011
Table 29: Italy: Ice Cream Market Value (Euro million), 2011
Table 30: Italy: Ice Cream Market Value (US$ million), 2011
Table 31: Italy: Meat Market Value (Euro million), 2011
Table 32: Italy: Meat Market Value (US$ million), 2011
Table 33: Italy: Oils & Fats Market Value (Euro million), 2011
Table 34: Italy: Oils & Fats Market Value (US$ million), 2011
Table 35: Italy: Pasta & Noodles Market Value (Euro million), 2011
Table 36: Italy: Pasta & Noodles Market Value (US$ million), 2011
Table 37: Italy: Prepared Meals Market Value (Euro million), 2011
Table 38: Italy: Prepared Meals Market Value (US$ million), 2011
Table 39: Italy: Savory Snacks Market Value (Euro million), 2011
Table 40: Italy: Savory Snacks Market Value (US$ million), 2011
Table 41: Italy: Seasonings, Dressings & Sauces Market Value (Euro million), 2011
Table 42: Italy: Seasonings, Dressings & Sauces Market Value (US$ million), 2011
Table 43: Italy: Soup Market Value (Euro million), 2011
Table 44: Italy: Soup Market Value (US$ million), 2011
Table 45: Italy: Soy Products Market Value (Euro million), 2011
Table 46: Italy: Soy Products Market Value (US$ million), 2011
Table 47: Italy: Syrups & Spreads Market Value (Euro million), 2011
Table 48: Italy: Syrups & Spreads Market Value (US$ million), 2011
Table 49: Italy: Feminine Care Market Value (Euro million), 2011
Table 50: Italy: Feminine Care Market Value (US$ million), 2011
Table 51: Italy: Fragrances Market Value (Euro million), 2011
Table 52: Italy: Fragrances Market Value (US$ million), 2011
Table 53: Italy: Haircare Market Value (Euro million), 2011
Table 54: Italy: Haircare Market Value (US$ million), 2011
Table 55: Italy: Make-up Market Value (Euro million), 2011
Table 56: Italy: Make-up Market Value (US$ million), 2011
Table 57: Italy: Men's Toiletries Market Value (Euro million), 2011
Table 58: Italy: Men's Toiletries Market Value (US$ million), 2011
Table 59: Italy: Oral Hygiene Market Value (Euro million), 2011
Table 60: Italy: Oral Hygiene Market Value (US$ million), 2011
Table 61: Italy: Personal Hygiene Market Value (Euro million), 2011
Table 62: Italy: Personal Hygiene Market Value (US$ million), 2011
Table 63: Italy: Skincare Market Value (Euro million), 2011
Table 64: Italy: Skincare Market Value (US$ million), 2011
Table 65: Italy: Suncare Market Value (Euro million), 2011
Table 66: Italy: Suncare Market Value (US$ million), 2011
Table 67: Italy: Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), 2011
Table 68: Italy: Spirits Market Volume (Ltrs m), 2011
Table 69: Italy: Wine Market Volume (Ltrs m), 2011
Table 70: Italy: Hot Drinks Market Volume (Kg m), 2011
Table 71: Italy: Soft Drinks Market Volume (Ltrs m), 2011
Table 72: Italy: Bakery & Cereals Market Volume (Kg m), 2011
Table 73: Italy: Chilled & Deli Foods Market Volume (Kg m), 2011
Table 74: Italy: Confectionery Market Volume (Kg m), 2011
Table 75: Italy: Dairy Market Volume (Kg m), 2011
Table 76: Italy: Fish & Seafood Market Volume (Kg m), 2011
Table 77: Italy: Ice Cream Market Volume (Kg m), 2011
Table 78: Italy: Meat Market Volume (Kg m), 2011
Table 79: Italy: Oils & Fats Market Volume (Kg m), 2011
Table 80: Italy: Pasta & Noodles Market Volume (Kg m), 2011
Table 81: Italy: Prepared Meals Market Volume (Kg m), 2011
Table 82: Italy: Savory Snacks Market Volume (Kg m), 2011
Table 83: Italy: Seasonings, Dressings & Sauces Market Volume (Kg m), 2011
Table 84: Italy: Soup Market Volume (Kg m), 2011
Table 85: Italy: Soy Products Market Volume (Kg m), 2011
Table 86: Italy: Syrups & Spreads Market Volume (Kg m), 2011
Table 87: Italy: Feminine Care Market Volume (Ltrs m or Units m), 2011
Table 88: Italy: Fragrances Market Volume (Ltrs m), 2011
Table 89: Italy: Haircare Market Volume (Ltrs m or Units m), 2011
Table 90: Italy: Make-up Market Volume (Kg m or Ltrs m), 2011
Table 91: Italy: Men's Toiletries Market Volume (Ltrs m or Units m), 2011
Table 92: Italy: Oral Hygiene Market Volume (Ltrs m or Units m), 2011
Table 93: Italy: Personal Hygiene Market Volume (Kg m or Ltrs m), 2011
Table 94: Italy: Skincare Market Volume (Ltrs m), 2011
Table 95: Italy: Suncare Market Volume (Units m), 2011
Table 96: Survey-tracked Brand vs. Private Label Share of Italy Alcoholic Drinks Volume , 2011
Table 97: Survey-tracked Brand vs. Private Label Share of Italy Food Volume , 2011
Table 98: Italy Survey Results: Trends which Drove the Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 99: Italy Survey Results: Trends which Drove the Consumption Choices of Occasional Private Label Consumers (% citing trend), 2011
Table 100: Italy Survey Results: Trends Driving Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 101: Italy: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Table 102: Italy: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Table 103: Italy: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Table 104: Italy: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Table 105: Italy: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Table 106: Italy: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Table 107: Italy: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Table 108: Italy: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Table 109: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Table 110: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Table 111: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Table 112: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Table 113: Italy: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Table 114: Italy: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Table 115: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Table 116: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Table 117: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Table 118: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Table 119: Italy: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Table 120: Italy: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Table 121: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Table 122: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Table 123: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Table 124: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Table 125: Italy: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Table 126: Italy: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Table 127: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Table 128: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Table 129: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Table 130: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011
Table 131: Italy: Survey-tracked Beer, Cider & Pre-mixed Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 132: Italy: Survey-tracked Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 133: Italy: Survey-tracked Wine, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 134: Italy: Survey-tracked Hot Drinks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 135: Italy: Survey-tracked Soft Drinks, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 136: Italy: Survey-tracked Bakery & Cereals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 137: Italy: Survey-tracked Chilled & Deli Foods, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 138: Italy: Survey-tracked Confectionery, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 139: Italy: Survey-tracked Dairy, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 140: Italy: Survey-tracked Fish & Seafood, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 141: Italy: Survey-tracked Ice Cream, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 142: Italy: Survey-tracked Meat, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 143: Italy: Survey-tracked Oils & Fats, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 144: Italy: Survey-tracked Pasta & Noodles, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 145: Italy: Survey-tracked Prepared Meals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 146: Italy: Survey-tracked Savory Snacks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 147: Italy: Survey-tracked Seasonings, Dressings & Sauces, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 148: Italy: Survey-tracked Soup, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 149: Italy: Survey-tracked Soy Products, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 150: Italy: Survey-tracked Syrups & Spreads, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 151: Italy: Survey-tracked Feminine Care, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 152: Italy: Survey-tracked Fragrances, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 153: Italy: Survey-tracked Haircare, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 154: Italy: Survey-tracked Make-up, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 155: Italy: Survey-tracked Men's Toiletries, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 156: Italy: Survey-tracked Oral Hygiene, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 157: Italy: Survey-tracked Personal Hygiene, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 158: Italy: Survey-tracked Skincare, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 159: Italy: Survey-tracked Suncare, Brand vs Private Label Volume Share (% & Units m), 2011
Table 160: Italy: Survey-tracked Total Alcoholic Drinks Volume % Share, by Retailer, 2011
Table 161: Italy: Survey-tracked Total Food Volume % Share, by Retailer, 2011
Table 162: Italy: Survey-tracked Total Beer, Cider & Pre-mixed Spirits Volume % Share, by Retailer, 2011
Table 163: Italy: Survey-tracked Total Spirits Volume % Share, by Retailer, 2011
Table 164: Italy: Survey-tracked Total Wine Volume % Share, by Retailer, 2011
Table 165: Italy: Survey-tracked Total Hot Drinks Volume % Share, by Retailer, 2011
Table 166: Italy: Survey-tracked Total Soft Drinks Volume % Share, by Retailer, 2011
Table 167: Italy: Survey-tracked Total Bakery & Cereals Volume % Share, by Retailer, 2011
Table 168: Italy: Survey-tracked Total Chilled & Deli Foods Volume % Share, by Retailer, 2011
Table 169: Italy: Survey-tracked Total Confectionery Volume % Share, by Retailer, 2011
Table 170: Italy: Survey-tracked Total Dairy Volume % Share, by Retailer, 2011
Table 171: Italy: Survey-tracked Total Fish & Seafood Volume % Share, by Retailer, 2011
Table 172: Italy: Survey-tracked Total Ice Cream Volume % Share, by Retailer, 2011
Table 173: Italy: Survey-tracked Total Meat Volume % Share, by Retailer, 2011
Table 174: Italy: Survey-tracked Total Oils & Fats Volume % Share, by Retailer, 2011
Table 175: Italy: Survey-tracked Total Pasta & Noodles Volume % Share, by Retailer, 2011
Table 176: Italy: Survey-tracked Total Prepared Meals Volume % Share, by Retailer, 2011
Table 177: Italy: Survey-tracked Total Savory Snacks Volume % Share, by Retailer, 2011
Table 178: Italy: Survey-tracked Total Seasonings, Dressings & Sauces Volume % Share, by Retailer, 2011
Table 179: Italy: Survey-tracked Total Soup Volume % Share, by Retailer, 2011
Table 180: Italy: Survey-tracked Total Soy Products Volume % Share, by Retailer, 2011
Table 181: Italy: Survey-tracked Total Syrups & Spreads Volume % Share, by Retailer, 2011
Table 182: Italy: Survey-tracked Total Feminine Care Volume % Share, by Retailer, 2011
Table 183: Italy: Survey-tracked Total Fragrances Volume % Share, by Retailer, 2011
Table 184: Italy: Survey-tracked Total Haircare Volume % Share, by Retailer, 2011
Table 185: Italy: Survey-tracked Total Make-up Volume % Share, by Retailer, 2011
Table 186: Italy: Survey-tracked Total Men's Toiletries Volume % Share, by Retailer, 2011
Table 187: Italy: Survey-tracked Total Oral Hygiene Volume % Share, by Retailer, 2011
Table 188: Italy: Survey-tracked Total Personal Hygiene Volume % Share, by Retailer, 2011
Table 189: Italy: Survey-tracked Total Skincare Volume % Share, by Retailer, 2011
Table 190: Italy: Survey-tracked Total Suncare Volume % Share, by Retailer, 2011
Table 191: Italy: Value (Euro million) of the Grocery Market, by Age, 2011
Table 192: Italy: Value (US$ million) of the Grocery Market, by Age, 2011
Table 193: Italy: Value (Euro million) of the Grocery Market, by Gender, 2011
Table 194: Italy: Value (US$ million) of the Grocery Market, by Gender, 2011
Table 195: Italy: Value (Euro million) of the Grocery Market, by Urban and Rural Dwellers, 2011
Table 196: Italy: Value (US$ million) of the Grocery Market, by Urban and Rural Dwellers, 2011
Table 197: Italy: Value (Euro million) of the Grocery Market, by Education Level, 2011
Table 198: Italy: Value (US$ million) of the Grocery Market, by Education Level, 2011
Table 199: Italy: Value (Euro million) of the Grocery Market, by Wealth Group, 2011
Table 200: Italy: Value (US$ million) of the Grocery Market, by Wealth Group, 2011
Table 201: Italy: Value (Euro million) of the Grocery Market, by Busy Lives, 2011
Table 202: Italy: Value (US$ million) of the Grocery Market, by Busy Lives, 2011
Table 203: Italy: Total Influence by Trend on the Grocery Market (Euro million), 2011
Table 204: Italy: Total Influence by Trend on the Grocery Market (US$ million), 2011
Table 205: Italy: Total Influence by Trend on the Alcoholic Drinks Market (Euro million), 2011
Table 206: Italy: Total Influence by Trend on the Alcoholic Drinks Market (US$ million), 2011
Table 207: Italy: Total Influence by Trend on the Beverages Market (Euro million), 2011
Table 208: Italy: Total Influence by Trend on the Beverages Market (US$ million), 2011
Table 209: Italy: Total Influence by Trend on the Food Market (Euro million), 2011
Table 210: Italy: Total Influence by Trend on the Food Market (US$ million), 2011
Table 211: Italy: Total Influence by Trend on the Health & Beauty Market (Euro million), 2011
Table 212: Italy: Total Influence by Trend on the Health & Beauty Market (US$ million), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy: Consumer Packaged Goods Market Value (US$ million), 2011
Figure 3: Italy: Beer, Cider & Pre-mixed Spirits Market Value Share (% US$ million), 2011
Figure 4: Italy: Spirits Market Value Share (% US$ million), 2011
Figure 5: Italy: Wine Market Value Share (% US$ million), 2011
Figure 6: Italy: Hot Drinks Market Value Share (% US$ million), 2011
Figure 7: Italy: Soft Drinks Market Value Share (% US$ million), 2011
Figure 8: Italy: Bakery & Cereals Market Value Share (% US$ million), 2011
Figure 9: Italy: Chilled & Deli Foods Market Value Share (% US$ million), 2011
Figure 10: Italy: Confectionery Market Value Share (% US$ million), 2011
Figure 11: Italy: Dairy Market Value Share (% US$ million), 2011
Figure 12: Italy: Fish & Seafood Market Value Share (% US$ million), 2011
Figure 13: Italy: Ice Cream Market Value Share (% US$ million), 2011
Figure 14: Italy: Meat Market Value Share (% US$ million), 2011
Figure 15: Italy: Oils & Fats Market Value Share (% US$ million), 2011
Figure 16: Italy: Pasta & Noodles Market Value Share (% US$ million), 2011
Figure 17: Italy: Prepared Meals Market Value Share (% US$ million), 2011
Figure 18: Italy: Savory Snacks Market Value Share (% US$ million), 2011
Figure 19: Italy: Seasonings, Dressings & Sauces Market Value Share (% US$ million), 2011
Figure 20: Italy: Soup Market Value Share (% US$ million), 2011
Figure 21: Italy: Soy Products Market Value Share (% US$ million), 2011
Figure 22: Italy: Syrups & Spreads Market Value Share (% US$ million), 2011
Figure 23: Italy: Feminine Care Market Value Share (% US$ million), 2011
Figure 24: Italy: Fragrances Market Value Share (% US$ million), 2011
Figure 25: Italy: Haircare Market Value Share (% US$ million), 2011
Figure 26: Italy: Make-up Market Value Share (% US$ million), 2011
Figure 27: Italy: Men's Toiletries Market Value Share (% US$ million), 2011
Figure 28: Italy: Oral Hygiene Market Value Share (% US$ million), 2011
Figure 29: Italy: Personal Hygiene Market Value Share (% US$ million), 2011
Figure 30: Italy: Skincare Market Value Share (% US$ million), 2011
Figure 31: Italy: Suncare Market Value Share (% US$ million), 2011
Figure 32: Italy: Beer, Cider & Pre-mixed Spirits Market Volume Share, 2011
Figure 33: Italy: Spirits Market Volume Share, 2011
Figure 34: Italy: Wine Market Volume Share, 2011
Figure 35: Italy: Hot Drinks Market Volume Share, 2011
Figure 36: Italy: Soft Drinks Market Volume Share, 2011
Figure 37: Italy: Bakery & Cereals Market Volume Share, 2011
Figure 38: Italy: Chilled & Deli Foods Market Volume Share, 2011
Figure 39: Italy: Confectionery Market Volume Share, 2011
Figure 40: Italy: Dairy Market Volume Share, 2011
Figure 41: Italy: Fish & Seafood Market Volume Share, 2011
Figure 42: Italy: Ice Cream Market Volume Share, 2011
Figure 43: Italy: Meat Market Volume Share, 2011
Figure 44: Italy: Oils & Fats Market Volume Share, 2011
Figure 45: Italy: Pasta & Noodles Market Volume Share, 2011
Figure 46: Italy: Prepared Meals Market Volume Share, 2011
Figure 47: Italy: Savory Snacks Market Volume Share, 2011
Figure 48: Italy: Seasonings, Dressings & Sauces Market Volume Share, 2011
Figure 49: Italy: Soup Market Volume Share, 2011
Figure 50: Italy: Soy Products Market Volume Share, 2011
Figure 51: Italy: Syrups & Spreads Market Volume Share, 2011
Figure 52: Survey-tracked Brand vs. Private Label Share of Italy Alcoholic Drinks Volume , 2011
Figure 53: Survey-tracked Brand vs. Private Label Share of Italy Food Volume , 2011
Figure 54: Italy: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Figure 55: Italy: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Figure 56: Italy: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Figure 57: Italy: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Figure 58: Italy: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Figure 59: Italy: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Figure 60: Italy: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Figure 61: Italy: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Figure 62: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Figure 63: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Figure 64: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Figure 65: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Figure 66: Italy: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Figure 67: Italy: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Figure 68: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Figure 69: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Figure 70: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Figure 71: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Figure 72: Italy: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Figure 73: Italy: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Figure 74: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Figure 75: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Figure 76: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Figure 77: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Figure 78: Italy: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Figure 79: Italy: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Figure 80: Italy: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Figure 81: Italy: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Figure 82: Italy: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Figure 83: Italy: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011

Chilled Food in Italy

Italy Prepared Pasta Balance, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Chilled Food
• Countries : Italy

Italy Prepared Pasta Balance, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2009
By Business Monitor International
Source: UN Comtrade

• Industries : Chilled Food
• Countries : Italy

Italy Prepared Pasta Production, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database

• Industries : Chilled Food
• Countries : Italy

Italy Prepared Pasta Production, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database

• Industries : Chilled Food
• Countries : Italy