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Gardening in Japan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Gardening grew by 2% in 2015 to reach \328.8 billion. The strong interest in growing vegetables at home resulted in seeds representing the fastest-growing category in gardening in 2015, thanks to the ageing population and rising health consciousness. In response to these trends manufacturers have also developed growing media and plant protection for certain types of plants such as vegetables, fruit and flowers. For example, “organic” is the ubiquitous word when it comes to growing media, especia...

Euromonitor International’s Gardening in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Japan
GARDENING IN JAPAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Makita Corp in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 1 Makita Corp: Key Facts
Summary 2 Makita Corp: Operational Indicators
Competitive Positioning
Summary 3 Makita Corp: Competitive Position 2015
Nitori Co Ltd in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 4 Nitori Co Ltd: Key Facts
Summary 5 Nitori Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Nitori Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Nitori Co Ltd: Competitive Position 2015
Executive Summary
Home and Garden Sees Slower Growth in 2015
Women Show Potential As DIY Consumers
Nitori Co Ltd Remains Leading Company in Highly Fragmented Environment
Home and Garden Specialists Transform To Meet Consumer Demand in Mature Market
Home and Garden Expected To See Continued Growth Over Forecast Period
Key Trends and Developments
Abenomics Continue To Progress, Supporting Home and Garden
Banning of Incandescent Lamps and Fluorescent Light
Expansion of Consumers Generates Wide Range of Demands
Emerging Retail Concepts
Don Quijote, Leading Discount Store, Expands Business Into Reform Operation
Chart 1 Don Quijote: DOIT With Re Home, Home Improvement and Gardening Stores in Shinjuku
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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