Haier Group in Consumer Appliances (World)

• Publication date: June 2012
• Report size: 34 pages

Haier’s move up the global rankings in major appliances has been underpinned by its leading position in the fast growing Chinese market. Government incentives helped to drive penetration rates over most of the review period; however, these are ending in 2012. Haier is, therefore, increasingly looking to international markets. The company acquired Sanyo in 2011, giving it a stronger position in Southeast Asia. This may be indicative of things to...

Haier’s move up the global rankings in major appliances has been underpinned by its leading position in the fast growing Chinese market. Government incentives helped to drive penetration rates over most of the review period; however, these are ending in 2012. Haier is, therefore, increasingly looking to international markets. The company acquired Sanyo in 2011, giving it a stronger position in Southeast Asia. This may be indicative of things to come as the company looks to continue to grow.

Euromonitor International’s Haier Group in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Global Home Goods Industry

Haier Group in Consumer Appliances (World)
Euromonitor International
June 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations