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  • Publication date: June 2012
  • Report size: 34 pages
Keywords : consumer appliance

Haier’s move up the global rankings in major appliances has been underpinned by its leading position in the fast growing Chinese market. Government incentives helped to drive penetration rates over most of the review period; however, these are ending in 2012. Haier is, therefore, increasingly looking to international markets. The company acquired Sanyo in 2011, giving it a stronger position in Southeast Asia. This may be indicative of things to...

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