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Home Audio and Cinema in Morocco

  • December 2015
  • -
  • Euromonitor International
  • -
  • 16 pages

The growing purchasing power of Moroccan consumers fuelled sales in home audio and cinema in 2015. Hi-fi systems recorded the fastest growth of 11% in retail volume terms, thus driving the volume sales of the overall category. Growth was also driven by the rapid expansion of supermarkets, hypermarkets and electronics and appliance specialist retailers. In addition, consumers took advantage of the 0% credit deals offered in order to buy products for the first time or replace their existing...

Euromonitor International’s Home Audio and Cinema in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Audio Separates, Digital Media Player Docks, Hi-Fi Systems, Home Cinema and Speaker Systems, Other Home Audio and Cinema, Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Audio and Cinema market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Audio and Cinema in Morocco
HOME AUDIO AND CINEMA IN MOROCCO
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Audio and Cinema by Category: Volume 2010-2015
Table 2 Sales of Home Audio and Cinema by Category: Value 2010-2015
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2012-2015
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Executive Summary
Consumer Electronics Sustains Growth in 2015 Because of Urbanisation and Rising Incomes in the Country
Portable Consumer Electronics Continues To Record Very Strong Growth in 2015, Mainly Thanks To Tablets and Smartphones
Domestic Brands Continue To Be Outperformed by International Brands in 2015
Electronics and Appliance Specialist Retailers Still Dominates Distribution in Morocco in 2015
Demand for Consumer Electronics Will Continue To Grow in Morocco, Due To Urbanisation and Rising Incomes Over the Forecast Period
Key Trends and Developments
Economic Outlook in Morocco
Retailing in Morocco
International Players Will Continue To Lead Consumer Electronics in Morocco Over the Forecast Period
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 13 Sales of Consumer Electronics by Category: Value 2010-2015
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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