Home Audio and Cinema in Morocco

  • February 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

After the financial crisis began to have a negative effect on the Moroccan economy in 2009, home audio and cinema began to register steep declines. However, the category began to register positive retail volume and value growth again in 2012, with positive growth continuing into 2013. Hi-fi systems experienced the highest retail volume growth towards the end of the review period, with volume growth of 7% registered in both 2012 and 2013.

Euromonitor International's Home Audio and Cinema in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

Audio Separates, Digital Media Player Docks, Hi-Fi Systems, Home Cinema and Speaker Systems, Other Home Audio and Cinema, Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Audio and Cinema market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

HOME AUDIO AND CINEMA IN MOROCCO
Euromonitor International
February 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Audio and Cinema by Category: Volume 2007-2012
Table 2 Sales of Home Audio and Cinema by Category: Value 2007-2012
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2007-2012
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2007-2012
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2008-2012
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2009-2012
Table 7 Distribution of Home Audio and Cinema by Format: % Volume 2007-2012
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Executive Summary
Consumer Electronics Records Positive Growth in 2012
the Moroccan Government Moves Towards Its It Vision Through Digital Morocco
the Shift From Desktops, Netbooks and Feature Phones Towards Tablets, Laptops and Smart Phones Led by Government
Branded Retail Outlets Gaining Ground Over Informal Retail Distribution Channels
Consumer Electronics Is Set To Record Moderate Growth Over the Forecast Period
Key Trends and Developments
Morocco's Recently Elected Government Focuses on Education
Demand for Consumer Electronics Favours the Black Market and Second-hand Goods
Unions Reach Agreement on Salary Increases and Minimum Wage Rise in Morocco
Business Climate and Competition
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 13 Sales of Consumer Electronics by Category: Value 2007-2012
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 18 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources












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