Table of Contents
Consumers are influenced by two opposing trends. Firstly, the purchasing power decline is encouraging consumers to shift towards the low cost segment. Secondly, people are not prepared to buy poor quality goods, which don’t last, so they are likely to pay more for home furnishings with a longer lifespan.
Euromonitor International's Home Furnishings in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Indoor Living, Lighting, Outdoor Living.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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