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Tea in Spain

  • February 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

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In a context of a recovering economy and rising consumer confidence, the effort of manufacturers in product innovation was key for the development of the category of tea in 2016. This strategy was one of the major ways to appeal to consumers, with Spaniards constantly looking for new experiences, pleasure and added value. Tea sales registered an increase of 4% in value terms during 2016, reaching EUR248 million. On the other hand, volume sales registered a slower growth rate of 2% to reach 6,943...

Euromonitor International’s Tea in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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