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  4. > Strategic Analysis of the Global Bus Rapid Transit Systems Market

Excessive congestion in world's cities as a result of rapid globalization has put the onus back on public transportation. BRT, being the fastest and the most financially viable option available, makes it an automatic choice for urban transport developers around the world. On the operational front a well-designed BRT system can be successful is delivering sustainable results with limited or no operational subsidy at the same time offering exceptional efficiency. In a recessionary environment like today, city developers would rather find it difficult to raise the required capital for expensive rail based solutions, thus making BRT ever more attractive than it was 20 years ago.

Executive Summary—Key Findings
Globally, more than xxx Bus Rapid Transit (BRT) lines are operational or under various stages of implementation. This translates into enormous market potential for new vehicle purchase and replacement demand.
The global BRT vehicle market is set to reach more than x,xxx units by 2018. Latin America and China alone will account for more than xx percent of the total market.
Volvo is expected to retain global leadership with over xx percent market share by 2018, while Daimler is an emerging top competitor with an expected xx percent share.
Diesel will remain the dominant powertrain system over the forecast period. Alternative fuel powertrain penetration is set to triple to more than xx percent by 2018.
By 2018, xx- to xx-meter, low-floor, telematics-enabled buses will be featured in most BRT lines throughout the world.

Table Of Contents

Strategic Analysis of the Global Bus Rapid Transit Systems Market
TABLE OF CONTENTS

Executive Summary 6
Research Scope, Objectives, Background, and Methodology 20
Definitions and Segmentation 26
BRT Systems—Global Best Practices Comparative Analysis 30
a. BRT Standard 32
b. BRT Bus Standard 33
c. BRT Bus Powertrain Standard 34
d. Global BRT Systems—Hot Spot Analysis 35
e. Comparative Analysis of Top 3 Global BRT Systems 37
f. Case Study—Guangzhou BRT 39
Market and Technology Dynamics for BRT Systems 41
a. Market Drivers and Restraints 42
b. Product Life Cycle Analysis of BRT Bus Systems: Powertrain Technologies 47
c. Global BRT Vehicle Market—Value Chain Analysis 50
Market Forecasts 51
a. Global BRT Vehicle Unit Shipment Forecast 52
b. Global BRT Vehicle Powertrain Penetration Forecast 54
c. Global BRT Vehicle Bus Length Configuration Forecast 56
d. Global BRT Vehicle Regional OEM Unit Shipment Forecast 57
BRT Systems—Regional Profiles 59
a. Latin America Breakdown 60
b. China Breakdown 68
c. India Breakdown 75
d. Europe Breakdown 85
e. North America Breakdown 92
f. Rest of World Breakdown 99
BRT Systems—Need Evaluation and Analysis 108
a. Mega Trends: Urbanization 109
b. Comparison with Conventional Bus and Light Rail Systems 111
BRT systems—Design, Development and Implementation Process 114
a. BRT Evolution 115
b. BRT System Design and Implementation 116
c. Service Design 118
d. Operational Model 119
e. BRT Typical Capital Expenditure 120
f. Ideal Financial Structure 121
g. Bus OEMs Value Proposition in BRT 122
h. Integrated Mobility 123
BRT—Vehicle Analysis 125
Strategic Recommendations and Conclusion 133
a. Key Research Findings 134
b. Key Conclusions and Future Outlook 135
Appendix 138

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