Global Digital Signage Systems Market

  • May 2012
  • -
  • Frost & Sullivan
  • -
  • 109 pages

This research covers the global market for digital signage systems. Detailed world market trend analysis—market drivers, market restraints, technology trends, vertical analysis, and pricing analysis—are provided in this research. Detailed unit shipment and revenue forecast is provided for: the total market, digital signage displays market, digital signage media players market, digital signage software market. The global market has been segmented as North America, Latin America, Asia-Pacific, and Europe, Middle East and Africa (EMEA). Competitive landscape, in terms of major participants and market share analysis, is provided.

Table Of Contents

TABLE OF CONTENTS

C h a p t e r 1
Executive Summary
Summary of Major Findings 1-1
Market Definitions and Segmentation 1-1
Market Definition 1-1
Study Segmentation 1-2
Geography Defined 1-2
Value Chain and Industry Structure 1-2
Vertical Market Segmentation 1-3
Market Segments Defined 1-3
Corporate 1-4
Education 1-4
Government 1-4
Others 1-4
Key Market Trends 1-5
Revenue and Growth Rates 1-5
Competitive Landscape 1-6
Digital Signage Display Market 1-6
Tier II Companies 1-6
Tier III Companies 1-7
Digital Signage Software Market 1-7
C h a p t e r 2
Strategic Analysis of the Global Digital Signage Systems Market
Market Overview and Definitions 2-1
Market Definition and Introduction 2-1
Market Definition 2-2
Study Segmentation 2-3
Geography Defined 2-3
Overview of Verticals 2-3
Vertical Segments Defined 2-3
Overview of Business Models 2-5
The Merchandising/Brand-driven Model 2-6
The Client-funded Advertising Model 2-6
The Network-Operator-funded Advertising Model 2-6
The Informational/Entertainment Network Model 2-6
Value Chain and Industry Structure 2-7
Market Dynamics 2-8
Market Drivers 2-8
The Convergence of In-store Technologies, Mobile Communication, Touchscreens, and Digital Signage 2-9
Continued Focus on Creation of Content and Best Practices 2-10
Emphasis on the Development of Standard Audience Measurement Metrics and Analytics 2-11
Increasing Affordability of Components and Ongoing Maintenance Costs 2-12
The Presence of End-to-End Solution Providers 2-13
Market Restraints 2-13
Continuing Weak Global Economic Conditions 2-14
AV integrators' and In-house IT Team's Lack of Experience in Selling Advertising 2-15
Elongated Sales Cycles in Challenging Economic Conditions 2-16
Network Owners' Proclivity to Treating Digital Signage as a Technical Project 2-16
Market and Technology Trends 2-17
Continuing Consolidation among Digital Signage Systems Vendors Looking for Scale,
Diversification of Product Portfolio and Expansion into New Markets 2-18
Pricing Analysis 2-20
Displays 2-21
Media Players 2-22
Software 2-23
Analysis of the Global Digital Signage Systems Market 2-23
Market Engineering Measurement Analysis 2-23
Market Age 2-24
Revenue and Growth Rates 2-25
Competitors and Products 2-25
Market Sizing and Forecasting 2-25
Market Sizing Methodology 2-28
Forecasting Methodology 2-28
Vertical Analysis 2-29
Global Digital Signage Displays Market 2-40
Market Engineering Measurement Analysis 2-40
Global Digital Signage Displays Forecast 2-41
Market Sizing Methodology 2-41
Forecasting Methodology 2-42
North American Digital Signage Displays Forecast 2-43
EMEA Digital Signage Displays Forecast 2-45
Asia-Pacific and Latin American Digital Signage Displays Forecast 2-46
Global Digital Signage Software Market 2-48
Market Engineering Measurement Analysis 2-48
Global Digital Signage Software Forecast 2-49
Market Sizing Methodology 2-49
Forecasting Methodology 2-50
North American Digital Signage Software Forecast 2-52
EMEA Digital Signage Software Forecast 2-55
Asia-Pacific and Latin American Digital Signage Software Forecast 2-57
Global Digital Signage Media Players Market 2-60
Market Engineering Measurement Analysis 2-60
Global Digital Signage Media Players Forecast 2-62
Market Sizing Methodology 2-62
Forecasting Methodology 2-62
North American Digital Signage Media Players Forecast 2-63
EMEA Digital Signage Media Players Forecast 2-65
Asia-Pacific and Latin American Digital Signage Media Players Forecast 2-66
Competitive Analysis 2-68
Competitive Structure and Key Market Participants 2-68
Digital Signage Displays Market 2-68
Tier I Companies 2-68
Tier II Companies 2-69
Tier III Companies 2-69
Digital Signage Software Market 2-70
Tier I Companies 2-70
Tier II Companies 2-70
Tier III Companies 2-71
Market Share Analysis of the Digital Signage Systems Market 2-72
Digital Signage Displays Market 2-72
Digital Signage Software Market 2-74
Product Analysis of the Digital Signage Systems Market 2-75
Displays 2-77
Software 2-77
Media Players 2-77
Hot Company Watch List 2-78
Samsung Electronics 2-78
MediaTile 2-79
C h a p t e r 3
Appendix
Decision Support Databases 3-1
Global Retail Store Numbers 3-1
Number of Retail Stores per Thousand Square Kilometers 3-3
Number of Retail Stores per Thousand Households 3-5

List of Figures
C h a p t e r 2
Strategic Analysis of the Global Digital Signage Systems Market
2-1 Digital Signage Systems Market:
Market Drivers Ranked in Order of Impact, Global, 2012-2017 2-9
2-2 Digital Signage Systems Market:
Market Restraints Ranked in Order of Impact, Global, 2012-2017 2-14
2-3 Digital Signage Systems Market:
Revenue Forecast, Global, 2009-2017 2-26
2-4 Digital Signage Systems Market:
Revenue Forecast by Project Components, Global, 2009-2017 2-27
2-5 Digital Signage Systems Market:
Retail Revenue Forecast, Global, 2009-2017 2-29
2-6 Digital Signage Systems Market:
Transportation Revenue Forecast, Global, 2009-2017 2-31
2-7 Digital Signage Systems Market:
Hospitality Revenue Forecast, Global, 2009-2017 2-32
2-8 Digital Signage Systems Market:
Corporate Revenue Forecast, Global, 2009-2017 2-34
2-9 Digital Signage Systems Market:
Education Revenue Forecast, Global, 2009-2017 2-35
2-10 Digital Signage Systems Market:
Government Revenue Forecast, Global, 2009-2017 2-37
2-11 Digital Signage Systems Market:
Other Verticals Revenue Forecast, Global, 2009-2017 2-38
2-12 Digital Signage Systems Market:
Percent of Revenue by Vertical, Global, 2011 2-39
2-13 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, Global, 2009-2017 2-42
2-14 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, North America, 2009-2017 2-44
2-15 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, EMEA, 2009-2017 2-45
2-16 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-47
2-17 Digital Signage Content Management Software Market:
Revenue Forecast, Global, 2009-2017 2-50
2-18 Digital Signage Media Player Software Market:
Revenue Forecast, Global, 2009-2017 2-51
2-19 Digital Signage Content Management Software Market:
Revenue Forecast, North America, 2009-2017 2-53
2-20 Digital Signage Media Player Software Market:
Revenue Forecast, North America, 2009-2017 2-54
2-21 Digital Signage Content Management Software Market:
Revenue Forecast, EMEA, 2009-2017 2-55
2-22 Digital Signage Media Player Software Market:
Revenue Forecast, EMEA, 2009-2017 2-56
2-23 Digital Signage Content Management Software Market:
Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-58
2-24 Digital Signage Media Player Software Market:
Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-59
2-25 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, Global, 2009-2017 2-62
2-26 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, North America, 2009-2017 2-64
2-27 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, EMEA, 2009-2017 2-65
2-28 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-67
2-29 Digital Signage Displays Market:
Company Market Share by Revenue, Global, 2011 2-73
2-30 Digital Signage Software Market:
Company Market Share by Revenue, Global, 2011 2-74
2-31 Digital Signage Displays Market:
Products Offered by Major Market Participants, Global, 2011 2-76
2-32 Digital Signage Software Market:
Products Offered by Major Market Participants, Global, 2011 2-76
C h a p t e r 3
Appendix
3-1 Decision Support Database:
Number of Retail Stores in thousands (Global), 2007-2017 3-1
3-2 Decision Support Database:
Number of Retail Stores per 1000 Square Kilometers (Global), 2007-2017 3-3
3-3 Decision Support Database:
Number of Retail Stores per 1000 Households (Global), 2007-2017 3-5

List of Charts
C h a p t e r 2
Strategic Analysis of the Global Digital Signage Systems Market
2.1 Digital Signage Systems Market:
Digital Media Value Chain, Global, 2011 2-2
2.2 Digital Signage Systems Market:
Business Models, Global, 2011 2-5
2.3 Digital Signage Systems Market:
Value Chain and Industry Structure, Global, 2011 2-8
2.4 Digital Signage Systems Market:
PESTLE Analysis, Global, 2011 2-17
2.5 Digital Signage Systems Market:
Market Engineering Measurements, Global, 2011 2-24
2.6 Digital Signage Systems Market:
Revenue Forecast, Global, 2009-2017 2-26
2.7 Digital Signage Systems Market:
Revenue Forecast by Project Components, Global, 2009-2017 2-27
2.8 Digital Signage Systems Market:
Retail Revenue Forecast, Global, 2009-2017 2-30
2.9 Digital Signage Systems Market:
Transportation Revenue Forecast, Global, 2009-2017 2-31
2.10 Digital Signage Systems Market:
Hospitality Revenue Forecast, Global, 2009-2017 2-33
2.11 Digital Signage Systems Market:
Corporate Revenue Forecast, Global, 2009-2017 2-34
2.12 Digital Signage Systems Market:
Education Revenue Forecast, Global, 2009-2017 2-36
2.13 Digital Signage Systems Market:
Government Revenue Forecast, Global, 2009-2017 2-37
2.14 Digital Signage Systems Market:
Other Verticals Revenue Forecast, Global, 2009-2017 2-39
2.15 Digital Signage Systems Market:
Percent of Revenue by Verticals, Global, 2011 2-40
2.16 Digital Signage Displays Market:
Market Engineering Measurements, Global, 2011 2-41
2.17 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, Global, 2009-2017 2-43
2.18 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, North America, 2009-2017 2-44
2.19 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, EMEA, 2009-2017 2-46
2.20 Digital Signage Displays Market:
Unit Shipment and Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-47
2.21 Digital Signage Software Market:
Market Engineering Measurements, Global, 2011 2-49
2.22 Digital Signage Content Management Software Market:
Revenue Forecast, Global, 2009-2017 2-51
2.23 Digital Signage Media Player Software Market:
Revenue Forecast, Global, 2009-2017 2-52
2.24 Digital Signage Content Management Software Market:
Revenue Forecast, North America, 2009-2017 2-53
2.25 Digital Signage Media Player Software Market:
Revenue Forecast, North America, 2009-2017 2-54
2.26 Digital Signage Content Management Software Market:
Revenue Forecast, EMEA, 2009-2017 2-56
2.27 Digital Signage Media Player Software Market:
Revenue Forecast, EMEA, 2009-2017 2-57
2.28 Digital Signage Content Management Software Market:
Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-58
2.29 Digital Signage Media Player Software Market:
Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-59
2.30 Digital Signage Media Player Market:
Market Engineering Measurements, Global, 2011 2-61
2.31 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, Global, 2009-2017 2-63
2.32 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, North America, 2009-2017 2-64
2.33 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, EMEA, 2009-2017 2-66
2.34 Digital Signage Media Player Market:
Unit Shipment and Revenue Forecast, Asia-Pacific and Latin America, 2009-2017 2-67
2.35 Digital Signage Displays Market:
Competitive Landscape, Global, 2011 2-70
2.36 Digital Signage Software Market:
Competitive Landscape, Global, 2011 2-72
2.37 Digital Signage Displays Market:
Company Market Share by Revenue, Global, 2011 2-73
2.38 Digital Signage Software Market:
Company Market Share by Revenue, Global, 2011 2-75
2.39 Digital Signage Systems Market:
The Frost and Sullivan Company Heat Index for Samsung Electronics, Global, 2011 2-78
2.40 Digital Signage Systems Market:
The Frost and Sullivan Company Heat Index for MediaTile, Global, 2011 2-79

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